Tag: 3BL

Tork, an Essity brand and the global leader in professional hygiene, has announced its 10^th annual participation in the World Hand Hygiene Day activation with this year’s theme of “It’s Always Hand Hygiene.” The Tork brand is reaffirming its support of hand hygiene best practices for healthcare professionals with innovative and immersive virtual reality training. This training is designed to help healthcare professionals effectively implement hygiene practices and improve adherence to the WHO’s five moments for hand hygiene.

“Proper hand hygiene is a leading measure for infection prevention in healthcare facilities,” said Thomas Bergin, Marketing Director, Healthcare, Professional Hygiene at Essity. “Despite recognizing its importance, nearly 80%¹ of healthcare professionals feel they need to improve their hand hygiene practices. We proudly support World Hand Hygiene Day by offering solutions that empower healthcare professionals to deliver quality care and enhance patient safety.”

Tork offers free interactive training that immerses users in a virtual hospital environment, allowing them to practice the WHO’s five moments for hand hygiene on their own hands in real-life scenario. The Tork Virtual Reality (VR) Clean Hands Training and Education is available in multiple languages and highly regarded by participants for its effectiveness and engagement. Virtual reality drives deeper learning and behavioral change in a safe environment – reflecting research that people only remember 10% what they read, 20% of what they hear, 30% of what they see, but 90% of what they do or simulate in action.²

“Recognizing the significance of hand hygiene not only improves safety but also enhances patient confidence,” Bergin added. “Nearly 80% of patients report feeling more assured about a facility’s cleanliness and care quality when they observe hand hygiene signage.¹ In addition to training, providers can utilize our free customizable signage for their facilities.”

As part of the Tork mission to deliver hygiene for all, Tork also provides advice on dispenser placement to maximize use and offers both products and guides that help healthcare professionals provide safe, hygienic environments and care for patients.

To learn more about how Tork is supporting healthcare professionals with sustainable hygiene solutions this World Hand Hygiene Day and every day, please visit: https://www.torkglobal.com/us/en/for-your-business/tools-training-guides/training-and-guides/clean-care-program/world-hand-hygiene-day.

For additional information please contact:
FHTork@fleishman.com

About Tork

The Tork brand offers professional hygiene products and services to customers worldwide, ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, hand sanitizers, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that empowers customers to think ahead and improve business outcomes through sustainable hygiene management. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit: www.torkglobal.com/us/en/.

¹ Tork Healthcare Hygiene Survey (2018).
²The Cone of Learning, 2005 (https://www.researchgate.net/figure/The-cone-of-learning-Krivickas-2005_fig1_281191978)

BELLEVUE, Wash., May 2, 2025 /3BL/ – Hurricane and wildfire seasons are here, and T-Mobile is ready. As extreme weather events become more frequent and intense, the Un-carrier has stepped up its preparedness efforts with new advanced technology, expanded capabilities and an even more resilient network to keep people connected when it matters most.

This year, T-Mobile has rolled out next-gen technology and upgrades to support disaster response and recovery, including:

• Smarter Network That Reacts Faster: T-Mobile’s Enhanced Self-Organizing Network (SON) uses real-time data and AI to detect issues and adapt automatically, ensuring more reliable connectivity before, during and after disasters.
• Seamless Satellite Messaging: T-Satellite with Starlink, America’s first and only “direct connect” satellite service, has delivered over 500,000 messages and 140 Wireless Emergency Alerts during recent hurricanes and wildfires — no setup, apps or extra hardware required on most modern smartphones.
• AI-Powered Threat Detection: T-Mobile’s Emergency Operations Centers now use Dataminr integrated into Everbridge to better detect severe weather and infrastructure threats in real-time.
• Bigger, Stronger Response Vehicles: T-Mobile has added new, larger and tech-loaded XL SatCOWs (Satellite Cell on Wheels) and XL SatCOLTs (Satellite Cell on Large Trucks) – the largest and most capable in T-Mobile’s fleet that provide more coverage than existing trucks.
• Unprecedented Support for Response Efforts: T-Mobile’s T-Priority features the nation’s first network slice for first responders and helps them stay prepared, respond faster and protect the communities they serve.

“At T-Mobile, we know that in today’s world, staying connected isn’t a luxury — it’s a lifeline,” said Ulf Ewaldsson, President of Technology, T-Mobile. “We’re constantly advancing our network’s strong foundation with smarter technology, advanced AI and space-based satellite innovation to make it even more responsive and resilient.”

Self-Organizing Network: Smarter, Faster Disaster Response with AI and Automation 

Through proactive AI, T-Mobile’s SON enables the network to self-heal and adapt in real time — detecting outages, assessing nearby cell sites and optimizing performance automatically to maintain coverage and prevent congestion.

If a cell tower goes down, SON can automatically adjust nearby sites — tilt antennas, increase power and reroute signals — to fill coverage gaps. It also smartly distributes network traffic to prevent backup sites from becoming overloaded, helping preserve reliable service even when strained. When commercial power fails, SON conserves energy by shifting spectrum use to extend generator and battery life.

During Hurricanes Helene and Milton, T-Mobile’s SON performed over 121,000 antenna adjustments. And during the Southern California wildfires, it executed more than 12,000 — all to keep people connected.

T-Satellite: Connectivity When Needed 

With T-Satellite’s satellite-to-mobile service, people can text friends, family and 911 — regardless of wireless provider when cell towers are down. T-Satellite is the first and only space-based mobile network in the country that connects your phone automatically when traditional cell service isn’t available — no action needed.

Dataminr: Preparedness Starts with Visibility and Innovation 

T-Mobile has boosted the speed and accuracy of its disaster response by integrating Dataminr’s real-time AI-powered alert system into its Everbridge Visual Command Center — the company’s centralized hub for threat monitoring. This integration scans vast amounts of public data — from expert sources to news sites—to detect emerging events and provide early alerts for severe weather, infrastructure risks and emergencies across the U.S. This gives T-Mobile faster threat visibility than before, enabling quicker risk assessment and resource mobilization to respond more effectively to protect network operations.

New XL Fleet, Hybrid Tech and Hardened Network Enable Rapid Emergency Response 

T-Mobile has expanded its emergency fleet with new XL Satellite assets — XL SatCOWs (Satellite Cell on Wheels) and XL SatCOLTs (Satellite Cell on Large Trucks) — featuring automated deployment, 80 to 100-feet masts and remote monitoring. These additions bolster a nationwide fleet of satellite-enabled vehicles.

New hybrid portable generators extend site uptime with refuels, further supporting T-Mobile’s hardened network, that includes overlapping coverage, backup power, redundant backhaul routes and rigorous site maintenance.

Following Hurricanes Helene and Milton in October 2024, T-Mobile restored 99% of customer connectivity within 72 hours of landfall for each hurricane, twice as fast as in previous hurricanes, deploying 600 emergency crew members and over 800 generators. During the Southern California wildfires, 99% of network sites were restored within nine days of the ongoing emergency. Throughout the disaster, T-Mobile also provided critical equipment to first responders and free charging packs, hotspots and home internet to anyone in need — regardless of their provider.

Priority Connectivity for First Responders

T-Priority, T-Mobile’s innovative solution for first responders not only provides priority but better network performance through a dedicated 5G slice that provides up to five times the network resources available to the average user. This ensures that first responders on eligible plans get lower latency and faster 5G speeds more consistently for data-intensive communications tools, along with the highest priority connectivity even in the most congested conditions.

See more on T-Mobile’s disaster preparedness and response efforts at https://www.t-mobile.com/news/emergency-response. Visit T-Mobile.com/news and follow @TMobileNews on X, to stay up to date with the latest company news.

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Anyone with a compatible device is eligible for T-Satellite Beta trial; limited spots available. Developing technology available in most areas, most of the time; ultimately available in most outdoor areas where you can see the sky. 

About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Mint Mobile. For more information please visit: https://www.t-mobile.com.

Media Contact 
T-Mobile US, Inc. Media Relations 
MediaRelations@t-mobile.com

Investor Relations Contact 
T-Mobile US, Inc. 
Investor.Relations@t-mobile.com 
https://investor.t-mobile.com

In 1974, Traditional Medicinals began with a purpose, to connect people with the wisdom of plants in service of their well-being and the well-being of the planet. Nearly five decades later, this same purpose continues to guide every decision we make. As a Certified B Corporation and leader in botanical wellness, we’re proud to share our 2024 Impact Report, which highlights the ways we continue to deepen our commitments to people, product integrity, and planet health.

We believe a thriving team is at the heart of a thriving mission. From the farms that grow our herbs to the teams that blend, package, and share our teas, our work is rooted in shared values and connection. In 2024, we were honored to be named one of the Best Places to Work by the North Bay Business Journal, a reflection of our people-first culture. Our B Corp Impact Score of 115.8 represents more than a number, it’s a symbol of how we embed purpose into every aspect of our business.

Every tea bag begins with the land, and with the skilled hands of farmers and wild collectors around the world. Our sourcing model is built on long-standing relationships, organic integrity, and fair compensation. In 2024, nearly 40% of our herbs were sourced from fair-certified partners, and 99% of all herbs purchased were certified organic. Fair premiums, over $328,000, helped fund essential community resources, from healthcare access to education. When we invest in sourcing with intention, we honor traditional knowledge and help build resilient supply chains that can sustain future generations.

As herbalists, we know that a healthy planet means healthy plants, and healthy people. That’s why environmental responsibility is a cornerstone of how we operate. From diverting 85% of our operational waste from landfill to completing third-party verification of our carbon emissions, we’re holding ourselves accountable and striving to improve. We also returned nearly 48,000 pounds of compost to local farms in Sonoma County, supporting the same soil ecosystems that make herbal wellness possible. These efforts are all part of our long-term strategy to tread lightly and live in balance with the natural world.

Community care is more than a value, it’s a practice. In 2024, we invested over $2.6 million in impact dollars to support regenerative agriculture, nonprofit partners, certification programs, and more. More than three-quarters of our employees volunteered with local nonprofits, and over half of our company leaders identify as women, reflecting our ongoing commitment to equity, leadership development, and service. We also donated over $100,000 worth of products to support wellness in communities near and far. These contributions reflect the heart of who we are: a company built on care, connection, and collective impact.

As we look toward our 50th year, we remain deeply committed to growing our impact and strengthening the connections between people, plants, and the planet. Our 2024 Impact Report is more than a record of milestones, it’s a reflection of the values that guide us and the future we’re helping to build.

Read our full 2024 Impact Report here: https://www.traditionalmedicinals.com/pages/impact

Happy Earth Day from Griffith Foods! 

This year’s Earth Day theme, Our Power, Our Planet, calls for bold action to triple global renewable energy by 2030 — a vision that aligns closely with our own Aspirations. 

At Griffith Foods, we’re committed to procuring 100% renewable electricity across our global operations by 2030 — one of many steps we’re taking on our path to net-zero. Through our 2030 Aspirations, we’re reimagining the future of food to be regenerative, nutritious, flavorful, and accessible to all. 

By embedding sustainability into every part of our business — from solar panel installations to innovative product development — we’re creating lasting, positive impact for people, the planet, and future generations. Let’s keep growing a more sustainable tomorrow, together. 

Learn more about our progress: https://bit.ly/4jCDSYI

View original content here.

Our Sustainability Journey
At Griffith Foods, we are committed to driving positive impact through a regenerative mindset. Sustainability is connected to everything we do as a business, and by 2030, we are dedicated to significantly improving the future with a singular sustainable business strategy that we call our 2030 Aspirations. To learn more about Griffith Foods and its current sustainability efforts, visit them online and download the 2023 Sustainability Report.

About Griffith Foods
At Griffith Foods, our purpose defines who we are, what we do, and why we exist, highlighting what makes us distinct and authentic in the marketplace. We help our partners meet the evolving needs and desires of consumers in ways that respect and sustain the planet. Our care and creativity mean we’ll find the right mix of global reach and local impact to serve the earth and nourish all of us who call it home.

Beneath the warm Mexican sun, the Invictus Foundation worked tirelessly to provide life-saving care to animals in desperate need. Among them were Simba and Hunter, two fragile lion cubs whose early lives were marked by severe malnutrition and neurological challenges, leaving their bodies weak and compromised. Nearby, Nala and Apollo, another pair of lion cubs, struggled with severe health issues that required specialized attention from the moment they were born.

Pakal, a resilient puma, bore the worst physical scars of this group, enduring catastrophic injuries to his pelvis, spine, and skull. Sheerkan and Corachi, two young tigers, carried visible reminders of their harrowing pasts. Sheerkan’s body told a story of unimaginable suffering, with a broken hip and fractures in all four legs. Balam and Bagheera, two striking jaguars, were left weakened by malnutrition and plagued with severe dental issues. The smallest of the group, Luna and Rufla, two frail bobcats, faced chronic kidney damage caused by prolonged dehydration and starvation.

In the face of such immense need, the Invictus Foundation, steadfast in its mission to rescue and rehabilitate wildlife, turned to The Wild Animal Sanctuary (TWAS) in Colorado. As the world’s largest carnivore sanctuary with 33,000 acres dedicated for animal sanctuary, TWAS offers unparalleled intensive veterinary care and expansive, natural habitats where animals can finally heal and thrive.

In an extraordinary collaboration, FedEx joined the mission, making it possible for these 11 remarkable survivors to reach their new home safely. Under the banner of its “Delivering for Good” initiative, FedEx leveraged its global logistics expertise to transport the animals and their dedicated care team from Toluca, Mexico, to Denver, Colorado.

As the FedEx plane took off, carefully carrying the animals toward a future filled with hope and security, the team at the Invictus Foundation felt a wave of relief knowing that upon arrival these animals would be embraced by the remarkable animal care team at The Wild Animal Sanctuary.  Thanks to this monumental partnership, Simba, Hunter, and their companions were embarking on a journey toward a life they had never known—one defined by compassion, care, and the freedom to simply be.

Click here to learn about FedEx Cares, our global community engagement program.

We are building a better world, one tree at a time. Each seedling supports clean water, captures carbon, creates wildlife habitat, and fuels the forest economy. And none of it happens by accident. Watch the video to see how our reforestation process delivers powerful, lasting benefits.

AVALON, Australia, May 2, 2025 /3BL/ – Leidos Australia and RMIT University are proud to announce the recipients of the 2025 Leidos Aviation Scholarship at Avalon Airshow, marking the second year of the program’s commitment to supporting aspiring pilots in their aviation careers.

This year, Leidos has expanded the program to offer more than $150,000 across six scholarships for final-year students completing a degree in Aviation at RMIT Aviation Academy. This follows the success of the program’s first year, which saw five scholarship recipients graduate and begin employment with Leidos.

Leidos Airborne Solutions Vice President James Woodhams expressed the company’s dedication to fostering the next generation of aviation professionals.

“The aviation industry continues to face critical workforce shortages, and we are proud to be playing an active role in addressing these challenges,” Woodhams said. “We recognise that the cost of flight training can be a major barrier to entry for aspiring pilots. By providing financial support and exposure to specialist aviation careers, we are helping to shape a pipeline of highly skilled pilots who can support vital national operations.”

The 2025 scholarship recipients were invited to Avalon Airshow to celebrate their achievements, providing them with a unique learning opportunity, valuable industry exposure and the opportunity to meet with a broad range of aviators.

RMIT Aviation Academy Director Lea Vesic highlighted the impact of the scholarship in preparing students for meaningful aviation careers.

“The Australian aviation industry has an ongoing demand for highly skilled pilots,” Vesic said. “Programs like the Leidos Aviation Scholarship are critical in ensuring we have a strong talent pipeline for the future — not just in the commercial passenger transport sector, but also in critical aviation services such as Search and Rescue operations.

“Our exclusive partnership with Leidos provides students with not just financial support, but access to specialised training that aligns with the unique operational needs of special mission aviation. We’re excited to see our scholarship recipients take the next step towards their careers.”

This scholarship program builds on the successful collaboration between Leidos and RMIT, strengthening pathways for students to enter and excel in the aviation industry. With the second year of the program now underway, both organisations remain committed to developing talent and ensuring Australia’s aviation sector remains strong for years to come.

Originally published in GoDaddy’s 2024 Sustainability Report

By Aman Bhutani 
Chief Executive Officer, GoDaddy

A Message From Our CEO

Our mission to empower entrepreneurs everywhere, making opportunity more inclusive for all is the driving force that brings us together. GoDaddy’s customers are microbusiness owners and most of them have fewer than 10 employees. According to our Venture Forward research, more than half of them are solopreneurs, both business owners and employees themselves. They are resilient and inspiring, making a difference for their families, with approximately one in three contributing 51% or more to their household income. In the U.S., they also elevate their local communities by adding seven jobs per microbusiness entrepreneur at the county level.

Customers & Communities 

We support our customers and foster inclusive entrepreneurship with innovative technology and best-in-class, human-centered guidance. In 2024, we took innovation for our customers to new heights with GoDaddy Airo^®. GoDaddy Airo helps our customers using AI technology to, with just a few prompts, find unique names for their businesses, automatically create website options, email addresses, social posts, and much more. It has never been easier for GoDaddy customers to get started with their ideas or grow their businesses. And, when our customers need help, our Guides are there to provide personalized guidance. In 2024, our team engaged with customers through nearly 12 million inbound contacts, striving to help them at every stage of their entrepreneurial journey.

People & Culture

At GoDaddy, we are very proud of our employees, their hard work, and execution, and I am confident in the opportunity in front of us, our talent, and our drive for continuous improvement. The GoDaddy Leadership Team is a dedicated group of leaders with unique expertise, points of view, and from different countries of origin, helping us effectively serve our customers globally. As a Leadership Team, we’re focused on providing our employees with opportunities to learn and develop in their careers to achieve their full potential.

GoDaddy also has a remarkable track record of paying people fairly based on the work that they perform regardless of who they are. 2024 marks GoDaddy’s tenth-consecutive year of sharing our gender pay data, and the eighth-consecutive year of ethnicity pay data in the U.S. As our business grows globally and our workforce also expands globally, we continue to prioritize fair employee compensation and invest in a workforce that reflects the various communities we serve.

Responsible Governance & Operations

Our integrated GoDaddy Software Platform drives innovation and growth for both our customers and us. We work to optimize AI, machine learning, monetization, experimentation, data collection, and storage using public and private cloud services to improve the velocity of our business and find savings opportunities. We’re committed to using AI responsibly and ethically, ensuring it advances our mission to empower entrepreneurs everywhere while creating meaningful value for their businesses. Our AI and Machine Learning Governance Council plays a key role in overseeing our use of AI, ensuring proper guardrails are in place for responsible and ethical AI use.

Environmental Impact

We set a new scope 1 and 2 emissions (market-based) reduction target
to reduce emissions by 90% by 2030 from a 2019 baseline after surpassing our initial target two years ahead of schedule. We believe that operating our business responsibly and complying with applicable laws while minimizing the environmental impact of our operations and supply chain is good for our customers, our business, and the planet.

With sustainability embedded in our strategy and aligned with our operations, our goal is to continue to make progress on our sustainability journey. Through innovation and discipline, GoDaddy team members will continue to create value for our customers, shareholders, employees, and communities.

To learn more, read our 2024 Sustainability Report.

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About This Report

This GoDaddy 2024 Sustainability Report details our progress toward our corporate sustainability goals, strategies, and initiatives in support of our overarching corporate mission and values. Unless otherwise noted, this report reflects our corporate sustainability performance across our global operations covering the fiscal year period from January 1 to December 31, 2024. To demonstrate our commitment to transparent communication regarding our sustainability progress, we routinely share updates through our website and our annual Sustainability Report. We welcome your questions, comments, and feedback on this report by contacting ESG@GoDaddy.com.

This report references the Global Reporting Initiative (GRI) Standards, includes select Sustainability Accounting Standards Board (SASB) metrics for the Internet Media and Services sector, and the Task Force on Climate Related Financial Disclosures (TCFD). We also disclose our contributions and progress toward priority UN SDGs. For additional information on how we align with these frameworks and key indicators demonstrating our sustainability performance, please refer to the Frameworks & Metrics section.

Saint-Gobain’s Energy Management System Implementation Program has been recognized by the U.S. Department of Energy (DOE)’s Better Plants Program for enhancing energy usage and management by training more than 80 individuals, belonging to 14 different business units through training sessions across four sites in the United States. As a component of the DOE’s Better Buildings Initiative, the Better Plants program partners with top manufacturers and water and wastewater treatment organizations to enhance their competitiveness by increasing energy efficiency.

With a purpose of Making the World a Better Home and mission to be the leaders in light and sustainable construction, Saint-Gobain developed and piloted an Energy Management System (EnMS) program across four sites in Faribault, Minnesota, Denver, Colorado, Little Rock, Arkansas and Portage, Wisconsin. Through this work, 82 individuals were trained to support the company’s sustainability goals through enhanced energy management knowledge, giving sites more detailed insights into specific energy usage beyond regular utility billing. The collaboration with the company’s process sustainability specialists, and the mobilization of engineers from Saint-Gobain’s innovative Essential of Manufacturing engineering development training program have been crucial in the success of this implementation, which is expected to be scaled further in 2025 and beyond.

“We are honored to be recognized with a 2025 Better Practice award by the U.S. Department of Energy in its Better Plants Program. This recognition shows, once again, our commitment to being leaders in light and sustainable construction and the importance we attach to becoming more energy efficient,” said Dennis Wilson, Vice President – ESG and General Manager of Circular Economy Solutions for Saint-Gobain North America. “I sincerely thank our Essentials of Manufacturing engineers, process sustainability specialists, and all the teams in our plants for their hard work that has made this pilot, a great success.”

This achievement is the latest Saint-Gobain North America has accomplished in recent months for its commitment to innovation in manufacturing:

• In April, Saint-Gobain announced that it was recognized as finalist for three 2025 Manufacturing Leadership Awards by the National Association of Manufacturers for its Circular Economy Solutions team, its ONE PRECISION ASSEMBLIES™ by CertainTeed, and CisLee Trost, Project Engineer for CertainTeed;
• In December, Saint-Gobain announced that it had achieved significant carbon emissions reductions in its Oxford, North Carolina roofing facility. Those reductions have been made possible through organizational changes and a data-led approach.
• In November, Saint-Gobain announced that its roofing facility in Shreveport, Louisiana, had achieved 49% waste reduction with enhanced recycling practices and the implementation of key measures to prevent cross-contamination.

With over 160 manufacturing locations in the United States and Canada, every current and future member of the company’s team plays a vital role in achieving its sustainability goals. A current list of job openings at all Saint-Gobain locations can be found on the company’s career website.

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
161,000 employees, locations in 80 countries
Committed to achieving Carbon Neutrality by 2050

For more information about Saint-Gobain, visit www.saint-gobain.com and follow us on Twitter @saintgobain

MEDIA CONTACTS
Peter Clark
(+1) 603 513-8513

Last Month, Paramount Global once again coordinated with the Partnership for New York City on Career Discovery Week. Career Discovery Week is part of NYC Public Schools Student Pathways, an expansion of career-connected learning that provides work-based learning opportunities and career exposure. More than 85 of the city’s major employers joined forces this year to help build a bridge from the city’s classrooms to the world of business. This year, Paramount partnered with students from Robert Goddard High School and Information Technology High School in Queens for a day full of career-focused workshops and employee-led sessions.

The morning kicked off at Paramount’s Times Square headquarters with a Paramount company overview presentation for the students showcasing the massive portfolio of brands and platforms. From there, Harold Anderson, Coordinator for Paramount’s Social Responsibility team, moderated a powerhouse executive Career Path Panel + Q&A featuring:

• Ashley Priest – Vice President of Corporate Communications, CBS & Paramount International Markets
• Regan Forman – Vice President of Global Franchise Strategy, Paramount Consumer Products and Experiences
• Colleen Reilly – Director Line Producer, Paramount Creative & Strategy
• Luke Kwon – Senior Financial Analyst, Paramount Tech Finance

— all of whom shared hugely inspirational advice and profound insights from their career!

The day culminated with two immersive creative workshops aimed at providing an opportunity to get immersed in different parts of the content creation cycle. The students began with a mobile content making workshop which tasked them with

creating short content reels using their mobile devices. The workshop was facilitated by Reel Works, a non-profit that mentors and empowers underserved NYC youth to share their stories through filmmaking, thus creating a springboard to successful careers in media and beyond. The students proceeded with a storytelling workshop utilizing storyboards to create a 30-second advertisement spot for Paramount using giant animation-inspired storyboard templates. Each team presented their work at the end of the activity, and the ideas shared were incredibly creative brand collaborations featuring their favorite characters from shows like SpongeBob and South Park.

The teachers and students at both schools expressed great appreciation for the opportunity. The teachers were impressed by how confidently the students presented their storyboards and engaged in insightful conversations with multiple Paramount teams. Dimitri McKetney, CTE Program Director at Robert Goddard High School, shared “The opportunity was truly inspiring. It was clear from [the students] engagement during the visit, after the visit, and even upon walking in and seeing their school’s name in bright lights on Broadway, that they learned a great deal and came away with a deeper understanding of the careers and opportunities within Paramount.”

Paramount looks forward to furthering our commitment to unleashing the power of content for good to inspire change. Our partnership with Career Discovery Week continues to serve as a great reminder of this commitment.