LSRS at a Glance

  • The Land Sector and Removals Standard (LSRS), Version 1.1, takes effect January 1, 2027, and applies to agriculture and carbon dioxide removal technologies — not forestry.
  • LSRS standardizes how companies account for land-use change, land management, biogenic products, carbon removals, and reversals.
  • For farmers, wider buyer adoption of the LSRS could, over time, translate to greater alignment across buyer programs, but credible claims will depend on better data, traceability, and cross-sector collaboration.
  • The Greenhouse Gas (GHG) Protocol, a multi-stakeholder partnership of businesses, non-governmental organizations (NGOs), governments, and others, develops the accounting standards that underpin corporate GHG reporting.
  • The LSRS is not an optional program: Companies with significant land-sector activities must apply it to conform with the GHG Protocol’s Corporate Standard and Scope 3 Standard. In addition, the Science Based Targets Initiative (SBTI) requires all companies setting Forest, Land and Agriculture Guidance (FLAG) targets to use the final standard from January 1, 2027.

For years, companies have set climate goals for factories, fleets, and purchased energy using established greenhouse gas accounting conventions. Setting and meeting climate goals for land and soils, however, is a much more complicated prospect. Crops and the soils they depend on are dynamic components of larger agricultural systems and inextricably linked to the natural world. Crops and soils interact with regional weather and broader climatic shifts, and plants absorb carbon as they grow. Likewise, soils can gain or lose carbon as land-use patterns change, and stored carbon can later return to the atmosphere. Added to these complexities is the movement of these crops, often without farm-level traceability, when they’re sold into long, interdependent supply chains.

The LSRS brings all these dynamics into a common corporate accounting framework. Published in 2026 and effective January 1, 2027, the LSRS is the “first GHG Protocol standard to provide greenhouse gas (GHG) accounting requirements and guidance that equip companies with the methods needed to quantify, report, and track land emissions and CO₂ [carbon dioxide] removals.” Forest carbon accounting remains outside its current scope while the GHG Protocol continues separate stakeholder work on that issue.

The standard is not a regenerative agriculture certification, a carbon-credit methodology, nor a list of preferred farm practices. Instead, it’s an accounting and reporting framework for land emissions and carbon dioxide removals. Its coverage extends beyond crops and soils to technological removals, like direct air capture, carbon dioxide capture with geologic storage, and biogenic and technology-based removal products. LSRS gives companies a consistent way to define inventory boundaries, identify relevant emissions and removals, evaluate data, and report results across operations and value chains.

How does the LSRS relate to FLAG?

The LSRS is often discussed alongside the Science Based Targets Initiative’s Forest, Land and Agriculture Guidance (FLAG). FLAG provides requirements and methodologies for setting science-based land-sector targets, while the LSRS provides the accounting foundation companies use to quantify and report the activities covered by their greenhouse gas inventories.

Put simply: FLAG helps define the destination, while the LSRS helps establish the measurement system. SBTi’s FLAG Guidance Version 1.2, published in March 2026, explicitly strengthens alignment with the new GHG Protocol standard. Companies should treat the frameworks as complementary rather than interchangeable.

What does the LSRS cover?

The LSRS empowers the GHG Protocol Corporate Standard and Scope 3 Standard. Its requirements address several areas that have historically been difficult to handle consistently in corporate inventories:

  • Land-use change emissions – accounting for emissions associated with changes in land use, including relevant direct changes connected to agricultural production
  • Land occupation – reporting the agricultural land a company relies on, measured in hectares across scope 1 and scope 3, as a physical metric alongside emissions
  • Land carbon leakage – accounting for indirect land-use impacts when corporate actions displace food or feed production and drive conversion beyond a company’s own operations and value chain, quantified in CO₂e (carbon dioxide equivalent) using the carbon opportunity cost approach
  • Land management emissions and removals – accounting for production emissions and changes in land carbon stocks associated with managing agricultural land
  • Spatial boundaries and traceability – matching the granularity of the emission factor to the granularity of the evidence. To use a sourcing region, land management unit, or harvested area emission factor, a company must demonstrate physical traceability at that same level through an accepted chain-of-custody model: identity preservation, segregation, controlled blending, or mass balance with safeguards. Where farm-level traceability is not yet achievable, jurisdictional direct land-use change data offer a credible interim step.
  • Biogenic products – reporting emissions associated with products derived from biological materials across the value chain
  • CO₂ removals and storage – accounting for qualifying removals stored in land or geologic carbon pools, including technological removal activities
  • Reversals – recognizing that stored carbon may be released later and must be monitored and reported appropriately
  • Product carbon storage – providing requirements for companies that choose to report carbon stored in products

An essential principle runs through these requirements: Emissions and removals need to be visible as distinct components of the inventory. Companies need transparent categories, defensible methods, and data capable of supporting the reported result.

Why does LSRS matter for regenerative agriculture?

Regenerative agriculture programs are rapidly expanding, but the reporting landscape remains fragmented. For example, a farmer producing corn, wheat, and soy in rotation may encounter different buyer programs for each crop, even when those programs request similar information. Separate platforms, practice lists, contract terms, and measurement approaches can create duplication and cost without producing a clear view of outcomes across the farm or sourcing region.

The LSRS won’t eliminate this complexity, but it can create a stronger basis for alignment. When buyers use a common accounting framework, they have more reason to coordinate data needs and support across crops, rotations, elevators, and supply sheds. That can reduce pressure to treat each commodity or customer program as an isolated exercise.

The standard also shifts attention toward measured outcomes, driving meaningful financial and understanding of risk reduction on farms. Practices such as reduced tillage, cover cropping, nutrient-management changes, agroforestry, or working-land restoration may contribute to lower emissions, additional removals, or improved soil function, but their effects vary significantly by location and management system. The accounting question now matches action to results, answering the question: What measurable greenhouse gas outcome can be supported by real evidence?

What should companies do to prepare for LSRS compliance?

For companies with significant agricultural activities in their operations or value chains, implementation will require more than updating a disclosure template. Implementation begins with an applicability and materiality screen, then extends into inventory design, procurement, supplier engagement, data governance, and assurance readiness. We offer a breakdown of the steps:

  • Clarify applicability and boundaries. Determine where significant agricultural activities occur in Scopes 1 and 3, and which LSR categories are relevant.
  • Map commodities and sourcing regions. Identify the products, suppliers, aggregators, and geographies that drive land-sector emissions and potential removals.
  • Assess traceability and data quality. Document what data are available from farm, field, supplier, facility, or sourcing-region level, and where estimates or secondary data are still necessary.
  • Separate emissions from removals. Design inventory systems that preserve transparency.
  • Plan for reversals and monitoring. Establish an approach for ongoing storage monitoring and potential release of previously stored carbon.
  • Align climate targets and claims. Review how the new accounting categories affect existing GHG inventories, SBTi commitments, supplier programs, and public statements.
  • Engage farmers early. Build data and incentive structures with producers, rather than imposing globally uniform practices that may not fit local agronomic conditions.

The Farmer Voice is Indispensable

Successful transition to this reporting approach will depend on whether companies can translate accounting requirements into workable agricultural programs. Farmers manage biological systems under changing weather, soil types, crop rotations, equipment constraints, and market conditions. A practice that improves outcomes in one region may be ineffective (or inappropriate) in another.

For these reasons, outcome-based accounting should not become a top-down prescription. Companies need farmers and local agronomic experts at the table when selecting methods, establishing baselines, designing monitoring systems, and deciding how value and risk are shared. Better accounting can create leverage for investment, but only credible, practical implementation will turn that leverage into durable improvements in soil health, productivity, and supply-chain resilience.

A Common Language

The LSR Standard is a major step toward consistent land-sector carbon accounting, but it is not a universal solution. Version 1.1 does not cover forestry, and organizations will still need to make careful judgments about significance, traceability, methods, data quality, and reporting boundaries. Nor will a common standard automatically resolve the commercial realities that determine whether farmers can participate in climate programs.

What the LSR Standard can do, though, is give companies a shared language for measuring land-sector impacts as well as a clearer reason to collaborate across supply chains. When used well, the standard can help move regenerative agriculture programs away from fragmented practice checklists and toward transparent, outcome-oriented systems that recognize where emissions occur, where carbon is stored, and who makes those outcomes possible.

For companies preparing for 2027, the most productive first steps are to understand the new accounting architecture, identify the material gaps in current data and traceability, and begin working with suppliers and farmers on a credible implementation plan.

Ready to strengthen your understanding and implementation of LSRS?

Our experts support companies make sense of complex agricultural standards to unlock strategic, operational, and market access advantages. Contact us to get started with LSRS to elevate your sustainability performance and competitive position.

Helpful Resources and Further Reading

Listen to Nick Betts, Director of Climate Solutions at SCS Consulting Services, speak on the Market Talk podcast about new standards for regenerative agriculture practices

GHG Protocol: Land Sector and Removals Standard overview

GHG Protocol: Land Sector and Removals Standard, Version 1.1

Science Based Targets initiative: FLAG Guidance Version 1.2 update

SBTi: FLAG Guidance in Brief, Version 1.2

About the Author

Nick Betts is Director of Climate Solutions at SCS Consulting Services, where they support companies in translating climate ambition into practical, measurable action. With more than 15 years of experience across sustainability consulting, agriculture, and climate strategy, Nick has led complex initiatives involving greenhouse gas accounting, decarbonization planning, regenerative agriculture, supply-chain sustainability, and multi-stakeholder collaboration.

Prior to joining SCS Consulting, Nick served as Executive Director of the Canadian Alliance for Net Zero Agri-Food (CANZA), leading efforts to advance climate-smart farming and develop collaborative approaches to agricultural transition. Earlier roles included leadership positions with SAI Platform and sustainability consulting organizations supporting global food, agriculture, and consumer goods companies. Nick’s work focuses on helping organizations navigate evolving climate expectations, build credible implementation pathways, and create solutions that balance environmental integrity with business performance. Nick holds a B.Sc. (Hons.) in Ecology from the University of Guelph and an MBA in Leadership and Sustainability from the University of Cumbria.

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For young people interested in music and live entertainment, understanding where their creativity can take them often begins with access: to artists, industry professionals, creative tools and the spaces where live experiences come to life. AEG‘s, AXS, a trusted leader in advanced ticketing and live event technology, is helping create those connections in Denver through Beyond AXS, a new community initiative.

Launched in partnership with Denver Arts & Venues, Beyond AXS is designed to expand access to live events and connect more members of the Denver community with the city’s arts, culture and entertainment ecosystem. The program creates hands-on experiences that give participants opportunities to explore music, production, and the many creative pathways behind live entertainment.

The initiative launched with a two-day experience for 15 to 20 students from RiseUp Community School, an alternative school in Denver, Colorado, focused on internship and career preparation, connecting students with music production and Denver-native electronic duo, Big Gigantic.

On Friday, September 25, students participated in a DJ and music-production workshop led by Mobile Studio at the Denver Performing Arts Complex. Through hands-on instruction, students were introduced to beat-making, mixing, performance and creative careers within music.

Big Gigantic’s Dominic Lalli and Jeremy Salken joined the experience ahead of the duo’s annual Rowdytown performance at Red Rocks, sharing their perspective as artists and helping students explore the creative process behind making music and producing a major live show.

“Red Rocks has played such an important role in our story,” Big Gigantic said. “So being able to help young people experience the creative process behind a show, and see where their own ideas could take them, is incredibly meaningful to us.”

The experience continued the following day at Red Rocks, where students attended the soundcheck before Big Gigantic’s Rowdytown performance. The behind-the-scenes opportunity offered students a firsthand look at how artists, crews and venues work together to prepare for a major live event.

Together, these experiences reflect the purpose behind Beyond AXS: using the reach of live entertainment to connect young people, artists and their communities.

By pairing hands-on learning with access to working artists and iconic cultural spaces, the program lets students see the industry from a new perspective, not only as fans in the audience, but as people who could one day be part of it.

Recognition and awards graphic displaying Everpure awards from FY26

Everpure delivers advanced storage and data management solutions that enable companies to unlock the full potential of their data by ensuring it is secure, accessible, intelligent, and ready to perform in the AI era. 

With Everpure, organizations can simultaneously scale performance and significantly reduce energy consumption. Everpure empowers customers to build their own Enterprise Data Cloud (EDC), an intelligent and autonomous environment that enables customers to store, manage, protect, and access their data seamlessly across on-premises, cloud, and hosted environments. Powered by the Everpure Platform, an EDC transforms storage into a unified, virtualized cloud of data, governed by an intelligent control plane. 

Three central principles guide us as we innovate to meet evolving customer needs: simplicity, sustainability, and infrastructure transformation enablement. Achieving simplicity in complex IT environments requires ongoing investment, and to that end we consistently reinvest over 20% of our annual revenue back in research and development. We believe that storage and data management should be unified, continuously available, and resilient. Next-generation data storage must enable capabilities such as governance, cyber resilience, and data management with built-in compliance, while maximizing capacity and performance and minimizing power, space, cooling, and operational requirements. The Everpure Platform is designed to deliver these capabilities, enabling customers to modernize their environments and support evolving data demands. 

This is made possible by a culture grounded in persistence, creativity, teamwork, ownership, and customer-first focus, and guided by honesty, integrity, and respect. This culture is embodied by our global workforce of nearly 6,400 employees across more than 30 countries.

Everpure sustainability highlights for fiscal year 2026 include:

Sustainable platform and services

  • Launched 300TB quad-level cell (QLC) DirectFlash Module to advance our platform’s storage efficiency to over 18TBe per watt, a 1.94 times improvement versus our 150TB DirectFlash Module.
  • Introduced FlashArray//RC20—the first remanufactured storage platform from Everpure—delivering up to 18% lower manufacturing emissions. 
  • Returned, refurbished, and redeployed DirectFlash Module and controller inventory from customers resulted in an estimated 6,800 MT CO2e of avoided emissions from manufacturing new components. 
  • Advanced Purity Energy Optimization program, reducing operational power consumption across all products through dynamic CPU scaling, active idle modes, and background task optimization. 
  • Launched FlashBlade//EXA, the Everpure purpose-built storage platform for AI factories at scale, delivering industry-leading performance per watt, up to 80% more effective capacity per watt, and 75% less rack space compared to competing AI-scale storage solutions.
  • Introduced FlashArray//ST™, delivering over 10 million IOPS in five rack units at consistent ultra-low latency— the highest performance density in our portfolio.
  • Everpure service logistics processed more than 77,000 pounds of end-of-life material, of which less than 0.25% was sent to landfill.

Environmental

  • Completed transition risk climate scenario analysis to quantitatively assess our legal, technology, market, and reputation climate-related risks and mitigation measures. 
  • Scaled up global renewable electricity procurement to 46%, maintaining 100% coverage at our Santa Clara headquarters and offices in Prague, Bangalore, Lehi, and Bellevue, and expanding procurement for our Bluffdale, Utah, colocated data center.
  • Expanded CDP supply chain disclosure reach, with nearly three times more suppliers invited and responses received year over year. 
  • 15% of data center staff completed the Certified Data Center Sustainability Professional (CDCSP® ) course and associated certification. 
  • Avoided an estimated 23 metric tons of packaging materials annually by transitioning to inter-site reusable packaging.

Social

  • Maintained Pulse of Pure employee rating of 8.8/10 on Proud to Work for Everpure—Top 10% of tech industry. 
  • 14.6% of open positions were filled by internal candidates (+1.7 points Y/Y). 
  • 98.7% of employees completed the Enterprise Data Cloud (EDC) Enablement program.
  • 94% of employees participated in mid-year check-ins (+6 points Y/Y).
  • 43% of the US workforce represents people of color and indigenous employees.
  • 100% of Tier 1 production sites and key strategic suppliers scored silver or above on Responsible Business Alliance Validated Assessment Program (VAP) audits. 
  • $3.8M in charitable donations by the Everpure Foundation and Everpure (58% Y/Y increase). 
  • 53% employee participation in Everpure Foundation giving and volunteering (20% Y/Y increase). 
  • 12,200 hours of volunteer time tracked by employees (70% Y/Y increase).

Governance

  • Achieved Y/Y increases in sustainability ratings, including CDP Climate, EcoVadis, and S&P Global Corporate Sustainability Assessment.
  • Named a winner of the Nature and Biodiversity Leadership award at the Finance for the Future Awards for our impact accounting work and leadership in sustainable finance.
  • Published a new human rights statement and labor practices statement.
  • Launched the Everpure Trust Center, providing a centralized, real-time repository for our security posture, compliance certifications, and privacy practices.
  • Achieved Common Criteria certification for FlashArray™ and FlashBlade, meeting the highest international standards for IT security evaluation.
  • Launched a cross-functional Privacy Champion Network, which provides in-depth training to develop privacy ambassadors across the enterprise.

Learn more about Everpure’s sustainability progress in its Impact Report 2026

Las Vegas Sands

One of Sands’ primary efforts to address emergency preparedness and response, which the United States is currently highlighting for National Preparedness Month in September, is the company’s partnership with Americares. July marked the completion of Sands’ sixth year of support for the global health and disaster relief organization and closed out year one of the current 2025-2027 engagement.

The Sands Cares contribution to Americares encompasses two focus areas: investment in the organization’s Asia-Pacific emergency response hub, which Sands has supported since 2020, and membership in Americares Rapid Impact and Support for Emergencies (RISE) program. This initiative provides the organization with a reliable stream of flexible funding to maintain a constant state of readiness and launch robust responses to natural disasters and humanitarian crises.

“Sands is a steadfast and reliable partner, supporting our readiness to quickly mobilize emergency response teams that restore access to health services in times of crisis,” Provash Budden, Americares deputy senior vice president of emergency programs, said. “With Sands’ support we’ve grown our roster of trained responders to include over 850 medical professionals and technical experts from more than 50 countries and provided ongoing training and development opportunities.”

RISE Accomplishments

Sands’ contribution to RISE supports the Americares Global Readiness Team, which strengthens organizational preparedness to respond to emergencies worldwide.

From July 2025-June 2026, RISE member funding enabled Americares to respond to over 30 global humanitarian emergencies such as flooding in Bangladesh, Colombia, Pakistan, Texas, and Hawaii; winter storm Fern in Tennessee; typhoons in the Philippines; Ebola in the Democratic Republic of the Congo; earthquakes in Afghanistan, the Philippines and Venezuela; and a cyclone in Indonesia, among others.

During this period, Americares also responded to Hurricane Melissa in Jamaica and Haiti. As part of this effort, Americares deployed an emergency medical team to provide primary care services and mental health support to survivors in Chester Castle, Jamaica, and helped repair damaged health facilities.Ongoing training for emergency response roster members is another important capacity-building priority for Americares, and Sands’ RISE contribution supported Americares in hosting 26 virtual trainings and engagement sessions for 270 participants.

Also through resources from RISE, Americares replenished and pre-positioned medical equipment and response materials at its Global Distribution Center in Stamford, Connecticut, providing response teams with access to essential equipment before deployment and supporting faster assistance to communities affected by sudden emergencies.

Asia-Pacific Response Hub Efforts

With integrated resorts in Macao and Singapore, Sands has invested in Americares Philippines response hub since 2020 to promote emergency preparedness and empower crisis response in Southeast Asia. Over the years, Sands’ support has enabled Americares to build out the response hub and increase the number of trained emergency personnel available to support crisis situations.

Sands’ 2025-2026 investment in the Philippines response hub enabled Americares to recruit 43 global roster members from Southeast Asia, surpassing the original goal of 25 new members. New volunteers were trained on lifesaving practices and disaster response processes, strengthening the region’s response capability.

Sands’ funding also enabled Americares to host a three-day, in-person WHO-EMT Type-1 Mobile Training in Cebu, Philippines, for 92 participants from eight countries this past spring. The training covered logistics; warehouse and pharmacy operations; water, sanitation and hygiene (WASH) processes; mental health and psychosocial support; and an EMT field simulation.

In addition, Americares hosted a series of complementary trainings and engagement opportunities for Global Roster members, including onboarding sessions for new members and training in best practices for water, sanitation and hygiene processes, and mental health and psychosocial support.

Complementing regional recruitment and trainings, Americares pre-positioned emergency response supplies and mobile medical team equipment in Manila and Cebu. This investment built on the existing response capacity of the Philippines team, which regularly mobilizes for typhoons, floods, earthquakes, displacement and other emergencies.

Sands’ engagement with Americares is part of the company’s Sands Cares priority on hardship relief and complements local emergency preparedness and response initiatives conducted in the company’s regions.

To learn more about Sands’ focus on hardship relief, read the company’s latest ESG report: https://www.sands.com/resources/reports/.

" "
An Americares emergency medical team simulation exercise in Cebu, Philippines, in March 2026; photo by Peter Carney, Americares

Originally published on CVS Health Company Newsroom

For more than 30 years, Mary lived with hepatitis C, uncertain whether she would ever be free of the disease. Then earlier this year, she received the news she had been waiting decades to hear.

“Mary, the virus is gone. It’s undetectable. You’re cured.”

The call came from her physician, Rebecca Anastos-Wallen, MD, Chief Clinical Officer at Oak Street Health, and marked the end of a journey made possible through personalized care, specialty pharmacy care and a team committed to finding solutions when challenges arose.

When Mary decided she was ready to pursue hepatitis C treatment, an unexpected obstacle threatened to derail her progress. The medication prescribed to treat the virus came in a pill that was too large for her to swallow.

Rather than accepting that barrier, Dr. Rebecca worked with Mary’s preferred CVS Specialty Pharmacy team to explore other options. Together, they identified an alternative formulation that could be sprinkled onto food, allowing Mary to take the medication in a way that fit her needs.

The solution was simple, but the impact was life-changing.

For Mary, the experience highlighted the value of integrated health care. Her care team at Oak Street Health and the pharmacists at CVS Specialty Pharmacy worked together to support her treatment journey, ensuring she had access to the medication and guidance she needed along the way.

That support became especially important as Mary navigated questions about treatment. Throughout the process, she reached out to the CVS Specialty pharmacy team multiple times for reassurance and information.

“Even though I talked to almost 13 CVS Specialty pharmacists, the answer was the same,” Mary says. “That made me feel a little more confident.”

The consistency of those interactions helped build trust and confidence, reinforcing the care plan developed between Mary, her physician and the pharmacy team. It also demonstrated how coordinated support can help patients overcome obstacles common in chronic disease management.

For Dr. Rebecca, delivering the news that Mary was cured was one of the most rewarding moments of her career.

After decades of living with hepatitis C, Mary had successfully completed treatment and achieved the outcome she once thought might be out of reach.

Looking back, what stands out most to her is not only the cure itself, but the people who helped make it possible.

“I felt the care, and I teared up,” Mary says.

Originally published on newsroom.marykay.com

SÃO PAULO, Brazil, October 2, 2026 /3BL/ – Earlier this month, Mary Kay Inc. unveiled Beauty Is More Beautiful Shared™, the company’s largest global consumer campaign ever, launching in Brazil as one of its flagship markets. 

Rolling out across 40 markets worldwide, the campaign introduces Mary Kay to a new generation by celebrating a powerful belief that has defined the brand for more than six decades: beauty becomes more meaningful when confidence, inspiration, and opportunity are shared.

Mary Kay booths
Mary Kay Brazil brought the campaign to life by blending a “social-first” approach with a series of high-visibility, unmissable consumer experiences. (Image Credit: Mary Kay Brazil)

At a time when beauty is increasingly shaped by algorithms and individual validation, Beauty Is More Beautiful Shared™ champions something more human: authentic connection, collective empowerment, and the transformative impact of women uplifting women. Beauty Is More Beautiful Shared™ has become a global new expression of Mary Kay’s purpose to enrich women’s lives and create meaningful connections through beauty.

person putting on makeup
Beauty Is More Beautiful Shared™ champions authentic connection, collective empowerment, and the transformative impact of women uplifting women. (Image Credit: Mary Kay Brazil)

Discover the campaign here. 

“Beauty Is More Beautiful Shared™ is a reflection of who we are and what we have always stood for: women supporting women,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “As we enter our next era of growth, we are celebrating and empowering every Mary Kay woman – from our Independent Beauty Consultants to customers – Beauty Is More Beautiful Shared™ is more than a campaign, it is a movement.”

person posting with photos
Influencers, media representatives, and Mary Kay Independent Beauty Consultants gathered for an exclusive launch experience at Beauty Land. (Image Credit: Mary Kay Brazil)

Mary Kay Brazil brought the campaign to life by blending a “social-first” approach with a series of high-visibility, unmissable consumer experiences designed to spark connection, conversation, and community. Throughout the month of September, a fully integrated ecosystem of digital media, social content, influencer partnerships, and consumer engagement initiatives amplified the campaign’s reach and inspired millions of meaningful interactions across Brazil.

  • September 1-3: A citywide teaser campaign generated curiosity across six major Brazilian cities, including São Paulo, Rio de Janeiro, Belo Horizonte, Recife, Curitiba, and Florianópolis through unbranded out-of-home placements. 
  • September 1-6: Roda Rico, one of São Paulo’s most recognizable landmarks, was illuminated as a powerful symbol of the campaign and its message of shared beauty and connection. 
  • September 4: The campaign officially revealed Mary Kay as its hero film premiered on Netflix, bringing the campaign’s message to audiences nationwide for a full month. 
  • September 4: Influencers, media representatives, and Independent Beauty Consultants gathered for an exclusive launch experience at Beauty Land, celebrating the campaign and the community that powers the Mary Kay brand.
  • September 5-6: Set against the backdrop of São Paulo’s iconic Roda Rico, Beauty Land brought the campaign to life through an exclusive public launch experience featuring immersive beauty activations, hands-on discovery of the new Mary Kay TimeWise® 3D Foundation, and wellness-focused experiences that embodied the campaign’s spirit of connection and belonging. Developed for women of all skin tones, the TimeWise® 3D Foundation delivers inclusive performance and confidence in every shade.
    • The newly reformulated TimeWise® 3D Foundation features 45 skin tone-true shades across both matte and luminous finishes.
    • The TimeWise® 3D Foundation was developed using proprietary IntelliMatch™ Technology, informed by more than 3,000 real skin tone data points. The result is a seamless, natural-looking match that simplifies shade selection.
    • Consumers can also take advantage of Mary Kay’s AI-powered Foundation Finder, an award-winning tool that helps identify their ideal shade with confidence.
makeup containers
A citywide teaser campaign generated curiosity across six major Brazilian cities, including São Paulo, Rio de Janeiro, Belo Horizonte, Recife, Curitiba, and Florianópolis. (Image Credit: Mary Kay Brazil)

“Beauty Is More Beautiful Shared™ is a powerful expression of what makes Mary Kay unique. For more than six decades, our business has been built on relationships, trust, and women empowering one another to achieve more together than they ever could alone,” said Sergio França, General Manager of Mary Kay Brazil. “This campaign brings that belief to life on a national scale. From iconic landmarks and digital platforms to immersive experiences that invite people to connect in person, we are creating moments that inspire confidence, foster community, and celebrate the extraordinary impact of sharing beauty, knowledge, and opportunity.”

booth of makeup
A fully integrated ecosystem of digital media, social content, influencer partnerships, and consumer engagement initiatives inspired millions of meaningful interactions across Brazil. (Image Credit: Mary Kay Brazil)

Beauty Is More Beautiful Shared™ reflects Mary Kay’s enduring belief that when women connect, support one another, and share their confidence, the impact extends far beyond beauty. As the campaign unfolds across Brazil and around the world, Mary Kay is inviting a new generation to experience the power of beauty not as something we keep for ourselves, but as something that grows when shared.

Topping the Charts: 

  • Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list. 
  • Mary Kay ranked #2 on Forbes 2026 Best Customer Service list moving up from #93 in 2025. Mary Kay is the only Beauty brand in the Top 15 and the only direct-selling company in the Top 50.
  • Mary Kay is named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World by Euromonitor International for four consecutive years (2023-2026).
  • Mary Kay is the #1 Brand of Facial Make-Up and Lip Products in Latin America.
  • Mary Kay is the #1 Brand of Overall Beauty Consultant Satisfaction in Brazil.
  • Mary Kay is #1 Makeup Brand for Face Makeup in Brazil.
people posing for a photo together
Beauty Is More Beautiful Shared™ is a reflection of who we are and what we have always stood for: women supporting women. (Image Credit: Mary Kay Brazil)

***

About Mary Kay

For more than 60 years, Mary Kay has empowered generations of women around the world to discover beauty together, build meaningful futures and find a community of women who celebrate one another. Founded by Mary Kay Ash in 1963, the global beauty company has connected women across 40 markets through innovative skincare, color cosmetics, fragrances, and wellness products. Mary Kay transforms purpose into action by advancing causes that support women and families, investing in scientific innovation, and working toward a more sustainable future. At its core, Mary Kay is dedicated to enriching women’s lives and creating opportunities for women to thrive together. Learn more at loja.marykay.com.br. Find us on Instagram and Linkedin. 

###

  1.  Alan Schwarz (March 17, 2026). Forbes – Best Brands For Social Impact 2026. https://www.forbes.com/lists/best-brands-social-impact/
  2.  Alan Schwarz (October 14, 2025). Forbes – Best Customer Service 2026. https://www.forbes.com/lists/best-customer-service/ 
  3.  “Source Euromonitor International Limited; Beauty and Personal Care 2026 Edition, Value Sales at RSP, 2025 Data”
  4.  Source Euromonitor International Limited; Beauty and Personal Care 2026 Edition, value sales at RSP, 2025 data 
  5.  Source: CVA Study – Consolidated Beauty Consultant, Direct Sales and Cosmetics Retailers in Brazil, 2025.
  6.  Source: Share Valor, Makeup, 100% Face Makeup, Total Brazil, January 2024 – December 2024 / Nielsen Homescan.

LONDON, October 1, 2026 /3BL/ – DP World has welcomed four of Europe’s largest quay cranes to its UK ports, as part of its continued investment to expand capacity and support the growth of UK trade.

The first pair of cranes, weighing more than 2,000 tonnes each and standing nearly 150 metres high, taller than world-famous London landmarks such as the London Eye and St Paul’s Cathedral, arrived fully assembled by sea at London Gateway on Friday 25 September, having completed their round the world journey from Shanghai. They will be installed at the new all-electric Berth 5, currently under construction as part of DP World’s £1 billion expansion of the port, which is due to become operational in 2027.

The second pair are due to arrive at Southampton next week and follow the delivery of two new cranes in June, bringing the total number servicing the terminal to 16. Together, the four new cranes delivered at Southampton this year represent a £60 million investment and a significant upgrade to the terminal’s handling capability.

Capable of consecutive ‘tandem lifts’ of two 40ft containers at once, the new cranes can service the largest container ships currently in operation, including 24,000 TEU megaships, enabling both terminals to accommodate growing trade volumes and the increasing size of vessels serving global shipping routes. A further two cranes are scheduled for delivery to London Gateway’s Berth 5 in the coming months.

The arrival of new equipment for two of the UK’s most important container terminals comes as DP World publishes a new report showing the London Gateway port and logistics park supports more than 10,000 UK jobs and adds nearly £800m GDP to the UK economy.

The DP World Effect report can be found here, and includes key findings:

  • £799 million GDP supported in the UK by DP World London Gateway.
  • 10,500 UK jobs provided and supported in the wider economy by the site’s operations.
  • 46% share of UK containerised trade now handled by the combined DP World operations at London Gateway and Southampton.

Kris Adams, DP World CEO UK Ports & Terminals, said: “Trade powers our growth and prosperity, so the UK needs world-class infrastructure capable of handling the demands of maritime trade. These new quay cranes represent another major investment in that infrastructure, which is boosting UK productivity, employment and national income.

“At both of our fantastic UK port operations at Southampton and London Gateway we are increasing capacity, improving efficiency for our customers and ensuring two of Britain’s most important gateways to global trade are equipped for the future.”

Satvir Kaur, MP for Southampton Test, said: “With two more of these epic cranes arriving in Southampton next week, this welcome investment helps further cement our position as one of the UK’s major centres of international trade. Together with the pair that arrived over the summer, the cranes will boost Southampton’s ability to handle modern container ships, supporting UK exports, ensuring access to global markets, and delivering good local jobs for our communities.”

James McMurdock, MP for South Basildon and East Thurrock, said: “Seeing this significant investment in two new cranes at London Gateway is fantastic news for the Port and for my constituents. Greater capacity to handle and move freight means greater potential for jobs and economic growth locally, and this represents a very significant step towards the completion of Berth 5.

“I look forward to working with DP World, to secure economic prosperity and opportunities for my residents.”

Robin Mortimer, Port of London Authority Chief Executive, said: “The arrival of two new electric cranes at London Gateway is another clear sign of growth within the Port of London. With the expansion of Berth 5 helping to unlock greater capacity for trade and investment on the tidal Thames, we look forward to welcoming even more trade to the Port of London. It is positive to see that the cranes are also electric, supporting our ambition of achieving Net Zero.”

Southampton, the UK’s third-largest container port, provides major connections to Asia, the Middle East and the Americas and plays a critical role in connecting businesses across Britain with international markets. London Gateway is one of the UK’s fastest-growing container ports, and the logistics hub’s £1 billion expansion – which includes two new all-electric berths that will take the number in operation to six, plus a second rail terminal – is expected to make it Britain’s largest container port before the end of the decade.

In 2025, DP World’s terminal at London Gateway and Southampton handled more than 5 million TEU, close to half the overall UK total of more than 10 million TEU. London Gateway alone handled a record 3 million TEU, a 50% increase on the previous year.

— END —

LONDON, October 1, 2026 /3BL/ – DP World has welcomed four of Europe’s largest quay cranes to its UK ports, as part of its continued investment to expand capacity and support the growth of UK trade.

The first pair of cranes, weighing more than 2,000 tonnes each and standing nearly 150 metres high, taller than world-famous London landmarks such as the London Eye and St Paul’s Cathedral, arrived fully assembled by sea at London Gateway on Friday 25 September, having completed their round the world journey from Shanghai. They will be installed at the new all-electric Berth 5, currently under construction as part of DP World’s £1 billion expansion of the port, which is due to become operational in 2027.

The second pair are due to arrive at Southampton next week and follow the delivery of two new cranes in June, bringing the total number servicing the terminal to 16. Together, the four new cranes delivered at Southampton this year represent a £60 million investment and a significant upgrade to the terminal’s handling capability.

Capable of consecutive ‘tandem lifts’ of two 40ft containers at once, the new cranes can service the largest container ships currently in operation, including 24,000 TEU megaships, enabling both terminals to accommodate growing trade volumes and the increasing size of vessels serving global shipping routes. A further two cranes are scheduled for delivery to London Gateway’s Berth 5 in the coming months.

The arrival of new equipment for two of the UK’s most important container terminals comes as DP World publishes a new report showing the London Gateway port and logistics park supports more than 10,000 UK jobs and adds nearly £800m GDP to the UK economy.

The DP World Effect report can be found here, and includes key findings:

  • £799 million GDP supported in the UK by DP World London Gateway.
  • 10,500 UK jobs provided and supported in the wider economy by the site’s operations.
  • 46% share of UK containerised trade now handled by the combined DP World operations at London Gateway and Southampton.

Kris Adams, DP World CEO UK Ports & Terminals, said: “Trade powers our growth and prosperity, so the UK needs world-class infrastructure capable of handling the demands of maritime trade. These new quay cranes represent another major investment in that infrastructure, which is boosting UK productivity, employment and national income.

“At both of our fantastic UK port operations at Southampton and London Gateway we are increasing capacity, improving efficiency for our customers and ensuring two of Britain’s most important gateways to global trade are equipped for the future.”

Satvir Kaur, MP for Southampton Test, said: “With two more of these epic cranes arriving in Southampton next week, this welcome investment helps further cement our position as one of the UK’s major centres of international trade. Together with the pair that arrived over the summer, the cranes will boost Southampton’s ability to handle modern container ships, supporting UK exports, ensuring access to global markets, and delivering good local jobs for our communities.”

James McMurdock, MP for South Basildon and East Thurrock, said: “Seeing this significant investment in two new cranes at London Gateway is fantastic news for the Port and for my constituents. Greater capacity to handle and move freight means greater potential for jobs and economic growth locally, and this represents a very significant step towards the completion of Berth 5.

“I look forward to working with DP World, to secure economic prosperity and opportunities for my residents.”

Robin Mortimer, Port of London Authority Chief Executive, said: “The arrival of two new electric cranes at London Gateway is another clear sign of growth within the Port of London. With the expansion of Berth 5 helping to unlock greater capacity for trade and investment on the tidal Thames, we look forward to welcoming even more trade to the Port of London. It is positive to see that the cranes are also electric, supporting our ambition of achieving Net Zero.”

Southampton, the UK’s third-largest container port, provides major connections to Asia, the Middle East and the Americas and plays a critical role in connecting businesses across Britain with international markets. London Gateway is one of the UK’s fastest-growing container ports, and the logistics hub’s £1 billion expansion – which includes two new all-electric berths that will take the number in operation to six, plus a second rail terminal – is expected to make it Britain’s largest container port before the end of the decade.

In 2025, DP World’s terminal at London Gateway and Southampton handled more than 5 million TEU, close to half the overall UK total of more than 10 million TEU. London Gateway alone handled a record 3 million TEU, a 50% increase on the previous year.

— END —

ATLANTA, October 1, 2026 /3BL/ – Women around the world are facing compounding crises – from food shortages and drought to floods, crop losses and conflict – that are leaving them hungrier, poorer and less able to withstand the next shock, according to a new CARE report. For many, these crises are hitting year after year, while support is shrinking just when they need it most.

CARE’s latest Women Respond report paints a stark picture: three in four women say crises are making it harder to earn enough money, two in three say lack of food is the biggest crisis they face, and more than half face drought.

The findings are based on surveys and interviews conducted throughout 2025 with members of Village Savings and Loan Associations (VSLAs) in Burundi, Colombia, Ethiopia, Mali, Niger, Syria and Vietnam. Women reported facing a combination of food insecurity, drought, lack of clean water, crop-destroying pests, floods and conflict.

At the same time, resources available to help communities withstand these shocks were shrinking. Global aid cuts were felt across all seven countries surveyed. Among respondents who were aware of the cuts, more than 80% said they were hurting local economies, health services and aid support in their communities.

And this outlook is expected to worsen. The report’s findings are based on data collected in 2025 and do not reflect additional pressures emerging in 2026. This year’s El Niño, tracking to be one of the strongest on record, is predicted to bring more drought and crop failure across parts of Africa, Asia and Latin America, worsening hunger for millions already struggling to cope. More recent global supply-chain disruptions have added further pressure to food systems already strained by conflict, climate shocks, rising costs and reductions in humanitarian assistance.

From building a future to meeting basic needs

For more than 30 years, CARE has supported VSLAs: self-managed groups whose members save together and access small loans. Predominantly made up of women, the groups help members build savings, invest in businesses and strengthen their livelihoods.

But the new findings show how repeated crises are forcing women to draw on these resources simply to cope, rather than invest in their futures. Within VSLAs, the proportion of members borrowing to cover basic needs rather than invest in their businesses rose from 36% at the beginning of 2025 to 47% later in the year. More broadly, at the end of 2025 one in two women reported using savings to cope with crises, one in four was borrowing money, and one in 10 was selling assets.

For some women, reliance on these coping strategies has been growing for years. In Colombia, the proportion of women selling assets to cope rose steadily from 7% in 2023 to 27% by late 2025.

“These savings are meant to help women invest in businesses, strengthen their livelihoods and build a more secure future for their families,” said Kalkidan Lakew Yihun, CARE’s Program Coordinator, Women and Girls Respond and one of the report’s authors. “Instead, more women are having to use them to put food on the table and meet other basic needs. Women are doing everything they can to adapt, but after crisis after crisis, many are running out of ways to cope.”

Less food, less money

Income pressure, food shortages and rising prices are forcing women to cut back on portion sizes, food quality and how often they eat. In Mali, 96% of women surveyed struggle to eat enough food. In Niger, 55% of women are eating less than they used to, and among those women, just 1% still eat three meals a day, down from 63%. In Burundi, women said they used to earn on average $39 per month, but this has fallen by more than half to $18.

Women also described the growing burden of managing their households as resources become increasingly stretched.

“People often say, ‘Men build the house, women build the home,’ but when crisis hits, that home gets really heavy. Taking care of cooking, cleaning, and managing food all falls on me,” said a woman in Vietnam who participated in Women Respond.

For some families, the pressure is forcing even more difficult choices. A woman surveyed in Syria said: “We completely cut back on family expenses: food, health, education, etc., and we even sold furniture and other household items to cover basic costs.”

Women are taking action

Despite these pressures, women are actively finding ways to respond. One in two is trying to earn income in new ways, and nearly one in two is advocating for more services and resources from local government.

But the report also underscores the limits of what women and their communities can do on their own. Women surveyed identified support to earn an income, adequate food, access to financial services, clean water and healthcare as their most pressing needs.

“Women are doing everything they can with the resources available to them,” said Kalkidan Lakew Yihun. “Savings groups are an important safety net, but they cannot replace the broader support communities need. After facing repeated crises, women need the resources and opportunities to recover and prepare for what comes next.”

Click here to read the full report.

About Women Respond

Women Respond is CARE’s global initiative to lead the way in asking women directly what they are facing, how they are responding to crises, and what support they need most. Since its launch in 2020, Women Respond has heard from 39,000 people—including 29,000 women—across 28 countries, helping ensure CARE’s work is shaped by women’s experiences, voices, and priorities.

About CARE

Founded in 1945 with the creation of the CARE PACKAGE® box, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside women and girls. Equipped with the proper resources, women and girls have the power to lift whole families and entire communities out of poverty. In 2025, CARE worked in 121 countries, reaching 58.7 million people through 1,467 projects. To learn more, visit www.care.org.

For media inquiries, email usa.media@care.org.

Why it matters

  • Air traffic is growing and evolving and needs more efficient management
  • A centralized information system helps controllers manage increasingly crowded skies
  • System modernization helps to safely accommodate future aircraft types

For every aircraft traveling across the U.S. national airspace system (NAS), there’s an intricate series of handoffs among air traffic controllers and information systems spread across numerous facilities guiding it to its destination. While the NAS remains one of the world’s safest, this sector-by-sector way of overseeing air traffic is facing greater load stress, logistical complexity and data demands.

“Controllers have a very tough job,” said Doug Lieberman, Leidos vice president and chief technology officer for air traffic. “The mental processing they have to do is astounding. So, the goal is to reduce that cognitive load.”

As the NAS grows and evolves, the Federal Aviation Administration (FAA) seeks to unify two of its main air traffic control systems with a single Common Automation Platform to help controllers across the nation more efficiently sequence, track and keep aircraft safely separated.

One of those is the Standard Terminal Automation Replacement System (STARS), which supports controllers on arrival and departure operations at airport control towers as well as Terminal Radar Approach Control facilities. The other is the En Route Automation Modernization (ERAM) system, which helps controllers at Air Route Traffic Control Centers track high-altitude flights.

How the evolving airspace system is redefining needs

Among FAA’s other needs for the new platform are improved visibility of the airspace, seamless data sharing and continuous adaptability to integrate advanced air traffic management methodologies. A better planned, organized and agile NAS increases safety while reducing aircraft congestion, delays for travelers, fuel burn for carriers and emissions.

The airspace also needs to be ready for new entrants, including advanced air mobility (AAM) vehicles. These include electric vertical takeoff and landing (eVTOL) air taxis and drones that will serve local and regional transport and shipping needs, in what FAA is calling a new era of aviation.

The future of the national airspace system is that control will be done from a holistic standpoint, so that we’re optimizing the entire gate-to-gate experience.

Doug Lieberman, Leidos Vice President and Chief Technology Officer for Air Traffic

Leidos responds to the Common Automation Platform 

Leidos built and has maintained ERAM, which it calls the “heart” of the NAS, for more than 20 years. Building on that experience, the company has developed the Leidos Common Automation Platform, or L-CAP, designed to bring together ERAM and STARS functionality and data within a modern and common architecture.

L-CAP can also provide oceanic air traffic control. That’s currently supported by the Advanced Technologies and Oceanic Procedures (ATOP) system. Leidos developed and supports ATOP for FAA, whose controllers use it to provide services for aircraft flying in U.S.-controlled airspace over the Atlantic, Pacific and Arctic oceans.

With L-CAP among the solutions under agency consideration, Michael Hawthorne, Leidos’ FAA account manager, noted that combining the functions of ATOP along with those of ERAM and STARS “extends the benefits of common functionality and a singular data platform across substantially all of U.S.-controlled airspace.”

Going from air traffic control to management

Shared situational awareness is increasingly important as air traffic volumes grow. Unifying operational information will help control facilities across the country coordinate decisions for aircraft and reduce demand-to-capacity imbalances. Optimal traffic movements translate to less time spent in a plane either on the ground or in the air.

That’s the premise behind the “evolution away from air traffic control and toward air traffic management,” Hawthorne remarked.

“L-CAP is really enabling aviation’s future because one of its key aspects is the unified data platform,” Lieberman said.

The platform would address one of U.S. aviation’s longstanding challenges: data tied to individual systems or facilities. Breaking down those silos can clear the path for new ways to leverage enroute, terminal and tower data, like using AI-assisted traffic prediction capabilities that can improve route planning and identify potential issues faster.

“We expect to be able to do optimizations that we haven’t done before,” Lieberman noted, “because we’ll be able to feed data into AI-enabled analytical engines.”

The potential to support more capabilities

L-CAP also provides a foundation for innovation by enabling an ecosystem approach to evolve capabilities for air traffic management, according to Hawthorne and Lieberman.

The platform’s flexible architecture would enable FAA to add purpose-built capabilities from Leidos or any of the agency’s industry partners and then update or replace them more easily. It also means that FAA won’t be locked into existing paradigms of airspace control.

“L-CAP gives FAA the flexibility to define how it wants to manage air traffic,” Lieberman said. “By separating operational policies and airspace constructs from underlying technologies, the platform can evolve without requiring extensive recoding, much like a smartphone operating system is a platform upon which developers can add new applications and enhance capabilities.”

Reducing the burden on controllers

Controllers actively oversee all flights that fly through their sectors in the airspace, which could be a couple dozen at a time. They deal with enormous amounts of information while making time-critical decisions and regularly checking in with the cockpits of each aircraft.

Addressing controllers’ workloads and cognitive burden is a major FAA objective. The agency is implementing newer methodologies such as trajectory-based operations (TBO), while concepts such as management-by-exception offer potential paths toward reducing routine controller interventions.

TBO is a methodology where flights are managed according to not only latitude, longitude and altitude but also time. Time Based Flow Management (TBFM) is a specific TBO system that Leidos developed for FAA. It analyzes numerous real-time conditions including weather, airspace congestion and airport capacity to more strategically plan routes for planes starting from their departure points. TBFM is also used to meter aircraft along their flight paths, helping to ensure that there will be airspace and runways available when they arrive.

How newer management methodologies can aid future needs

TBFM is designed to help reduce the reactive flight calculations, routing and interventions controllers currently perform. It can be combined with management-by-exception to reduce “routine and repetitive communication and potential miscommunication between controllers and pilots,” Hawthorne noted, while “optimizing flight paths by not limiting them to a preconceived airspace structure.”

Lieberman said management-by-exception “turns on its head” the way controllers are handling flights.

“Going to exception-based routing, controllers would only need to interact with an aircraft when there’s a deviation,” he said. “That’s how we could move from air traffic control to air traffic management.”

That ability to evolve will become increasingly important as new entrants to the airspace introduce different operating patterns and demands. FAA has a pilot program to explore the integration of eVTOL aircraft and other types of AAM vehicles into the NAS.

“When you have eVTOLs moving people from Baltimore to Philadelphia, they could impact that regional airspace and disrupt the classic model of the way airlines work,” Lieberman noted. “We expect to see the aviation system realign.”

He and Hawthorne say that L-CAP can give FAA a flexible foundation to address today’s operational needs and evolve with future NAS requirements.


Three things to remember

  1. A unified air traffic platform can improve safety, efficiency and shared situational awareness.
  2. Modern air traffic management can reduce controller workload, congestion and flight delays.
  3. A flexible platform can support growing traffic, AI assistance and advanced air mobility.

More on air traffic management

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