PORTLAND, Ore., February 24, 2025 /3BL/ – The Global Electronics Council® (GEC) is proud to announce the completion and release of its updated EPEAT® criteria. This milestone completes a multi-year effort to advance sustainability across the lifecycle of electronic products. It cements EPEAT as the definitive global electronics ecolabel, helping thousands of purchasers significantly reduce costs while safeguarding human and environmental well-being.

The criteria—which spans a comprehensive range of material topics including Climate, Circularity, Chemicals and Responsible Supply Chains —are set to take effect November 1, 2025. Electronics brands and their customers will now have an improved market signal to credibly move sustainability forward in the electronics industry. This builds on years of tangible impacts. Since its 2006 inception EPEAT has contributed to diversions of over 341 million metric tons of CO2 equivalents,800 thousand gigawatt hours of energy savings, and $34 billion in lifetime product savings.

“With the completion of the updated EPEAT criteria, we are providing the most comprehensive approach yet to accelerate the international market for sustainable electronics,” said Bob Mitchell, CEO of GEC. “These criteria address critical environmental and social challenges, from emissions reduction to supply chain labor practices, empowering both the industry and purchasers to make informed, responsible choices that benefit all stakeholders.”

A Comprehensive Approach to Sustainable Electronics

The updated criteria represent a significant step forward in aligning the operations, supply chains and products of the global electronics sector with leading sustainability and ethical sourcing practices, including:

Climate: Contributes to reduced greenhouse gas emissions and cost savings through supply chain decarbonization, product energy efficiency and establishment of science-based targets.Circularity: Prioritizes sustainable use of resources by promoting recycled materials, repairability, and responsible end-of-life management​.Chemicals: Reduces hazardous substances in electronics and improves supply chain transparency​.Responsible Supply Chains: Strengthens labor & human rights protections, environmental management, and responsible mineral sourcing in international electronics supply chains.

These criteria, developed through a multi-stakeholder voluntary consensus process, align with international sustainability goals and support institutional purchasers in identifying electronics that meet the highest sustainability benchmarks.

“We are excited to have the possibility of purchasing electronics that meet these newly released criteria as soon as they can be listed on the EPEAT registry” said Paul Chamberland, McGill University’s Chief Information Officer. “As McGill seeks to track and manage some of the key environmental and social impacts through its supply chain, we are proud to have contributed to background work leading to these new criteria and appreciate the value of this framework to help us source more responsibly made electronics.”

For more information or media inquiries, please contact:

Erik Fessler 
Senior Manager, Global Communications 
+1 971-380-4088 
efessler@gec.org

This issue’s Top Story predicts that a welcome turning point is upon us – rather than a tipping point. Experts with the World Economic Forum (WEF) have come away from the annual meeting in Davos foretelling a rise in global financing for nature, which could clear the way to meet 2030 biodiversity targets.

The WEF meetings in Davos, Switzerland, are an annual gathering of influential figures from business, government, and the social sector. At this year’s WEF, climate change and other sustainability issues remained high on the agenda. One discussion panel highlighted the Kunming-Montreal Global Biodiversity Framework (GBF), which was adopted by 196 countries in December 2022. The Framework sets a goal of reversing the rate of biodiversity loss by 2030 through 23 near-term targets, and achieving four overarching goals by 2050.

The panel discussed changes the GBF could mean for sectors like manufacturing, agriculture, energy, tourism, mining, automotive, fishing, and ports management.

Following the Davos meetings, WEF experts interviewed for the Top Story offer hope for financing the ambitious targets of the GBF, with financial sector participation seen as key to achieving the 2030 targets. A major strategy to reach these targets is to remove existing harmful subsidies from the world’s capital flows. A substantial number of investors, lenders, bankers, and other financial actors would need to change how they operate to support this strategy. To date, 194 financial institutions have endorsed the “Finance for Biodiversity Pledge,” promising to align their business operations with nature-positive goals. Actions taken so far include new policies on deforestation from HSBC and Standard Chartered.

But financial institutions are unlikely to take more impactful action or change strategic course without good data to point the way. The EU’s Corporate Sustainability Reporting Directive (CSRD) and the Task Force on Nature-related Financial Disclosures (TNFD) provide frameworks that institutions can rely on to advance the data collection and reporting needed to effectively measure nature-related risks. Indeed, the TNFD was designed to enable the achievement of the GBF’s policy goals while being consistent with reporting standards from the International Sustainability Standards Board (ISSB) and Global Reporting Institute (GRI). A current theme among reporting standards is alignment with the GBF to ensure that biodiversity-related disclosures advance the agreed targets and goals. The readiness of relevant data and disclosures is one factor in the expected turning point towards nature financing.

Another promising factor is the robust foundation of climate-related financial systems built by institutions over the past nine years. The WEF reports that since the Paris Agreement was adopted in 2015, the financial sector has been investing in teams and systems to handle sustainability issues, and they can now adapt those resources to address biodiversity. Laura Fisher, WEF, notes that “the financial systems that institutions have built for climate can be expanded to nature with relatively limited additional resources, making it an efficient and impactful transition.”

The G&A Institute team is firmly focused on biodiversity issues and topics, and we are tracking the realignment of global and domestic reporting frameworks and standards for corporations. We help clients respond to stakeholder requests for information on biodiversity impacts and adapt their business strategies for nature-positive impacts. For more information contact us at info@ga-institute.com.

Introducing “Staying the Course”
We’ve added a new feature focusing on “staying the course” and “good news” related to reporting standards, ESG investing, sustainability data, and climate action around the world.

This is just the introduction of G&A’s Sustainability Highlights newsletter this week. Click here to view the full issue.

Eastman

KINGSPORT, Tenn., February 25, 2025 /3BL/ Eastman has received RecyClass Recyclability Approvals for its specialty PET resins and their equivalent Renew grades, containing recycled content.

Six specialty plastics were classified as fully compatible with the state-of-the-art recycling processes for PET bottles in Europe. This includes:

Cristal™ EN076Cristal™ OneCristal™ One ProCristal™ One IM812Cristal™ One ECristal™ One E Lux

Additionally, two of Eastman’s resins, Cristal™ EN067 and Cristal™ EN059 were recognized as limited compatible.

The approval follows independent testing conducted by PTI-Europe and Plastics Forming Enterprises (PFE), following an adapted version of the Recyclability Evaluation Protocol for PET bottles.

These specialty PET resins do not interfere with the established recycling processes, making them an ideal solution for nonbeverage packaging applications such as skin care jars, bottles, caps and color cosmetics. With their lower crystallization rates compared to standard PET, these high-performance resins offer durability, high transparency and luster in final products, including thick-wall hard and bottles.

The results highlight the ongoing efforts of the plastics industry to develop high-performance packaging solutions that align with state-of-the-art recycling infrastructures and contribute toward increasing plastics circularity.

About RecyClass

RecyClass is a non-profit, cross-industry initiative advancing recyclability, bringing transparency to the origin of plastic waste and establishing a harmonised approach toward recycled plastic calculation & traceability in Europe. RecyClass develops Recyclability Evaluation Protocols and scientific testing methods for innovative plastic packaging materials which serve as the base for the Design for Recycling Guidelines and the RecyClass Online Tool. RecyClass established Recyclability Certifications for plastic packaging, Recycling Process Certification and Recycled Plastics Traceability Certification for plastic products.

RecyClass – Plastic Future is Circular

Follow the latest news on RecyClass channels: LinkedIn | YouTube

Contact : elena.tanzarella@plasticsrecyclers.eu, www.recyclass.eu

About Eastman

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive and diverse company, Eastman employs approximately 14,000 people around the world and serves customers in more than 100 countries. The company had 2023 revenue of approximately $9.2 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

To know more about Eastman’s circular solutions for cosmetics packaging, visit Circularity | Sustainability | Eastman 

Media contact

Jacob Teetzmann 
1-423-494-3673 
jteetzmann@tombras.com

Who says you need superpowers to protect the Earth? We’re proud to invest in the next generation of Earth heroes, like the students at Stevens Institute of Technology

Our mighty partnership has spanned over two decades providing more than $4.8 million in grants, including a recent $1.45 million from our PSEG Foundation to fuel their Workforce Development Program, the Stevens Center for Sustainability and critical pre-college and undergraduate initiatives.

Learn more about our incredible partnership on Energize!: https://energizepseg.com/2024/10/23/powering-up-the-next-generation-of-earth-heroes/#Stevens

View original content here

Abbott

When millions of Americans resumed paying their student loans in October 2023 after the more than three-year pandemic payment pause, they were given a year-long “on-ramp” period. During that time, missed payments didn’t impact borrowers’ credit. Now that the grace period has ended, penalties for missing payments have resumed.

This presents borrowers with a tough choice: They risk hurting their credit score – which can make it harder to obtain a loan in the future – if they don’t pay, and they may be forced to drain their savings or stop contributing to their 401(k) if they do.

At Abbott, we’ve always believed that borrowers shouldn’t have to mortgage their future to pay off their education. That’s why we created a brand-new program called Freedom 2 Save in 2018.

“While refreshing the company’s benefits, we heard from employees about their challenges saving for retirement because of their student loan debt,” said Diego Martinez, DVP, benefits and wellness, Abbott.

The design of Freedom 2 Save was so innovative that Abbott needed special permission from the IRS to even offer it.

“Helping our people build financial security is important to us, so we developed a program that gives people access to retirement savings in two different ways: contribute to your 401(k) and get the company match, or we will contribute for you while you pay down your student loans,” Martinez said.

Under Freedom 2 Save, employees who put at least 2% of their pay toward student loans receive a 5% company contribution to their 401(k). At a time when the national student debt $1.74 trillion and the average borrower has $38,000 in loans, programs like Freedom 2 Save can help employees manage their debt while planning for their future.

Helping Employees Live their Best Lives

Since the launch of the program, more than 3,400 Abbott employees have enrolled in Freedom 2 Save.

Some participants have paid down as much as $60,000 in debt in just a few years. Others have been able to afford a home, pay for their children’s education, and help their parents save for retirement thanks to Freedom 2 Save.

“Freedom 2 Save has given me more freedom to spend and save my money how I’d like,” said Kristine Ajpek, engineer, core diagnostics, Abbott. “I’m paying off my student debt so much faster than I expected that I’m actually considering going to graduate school.”

To date, Abbott has contributed more than $7.7 million to participants’ 401(k)s, contributing more than $2 million in 2023 alone. By 2030, we aim to contribute $10 million in matching contributions.

“Freedom 2 Save has been a difference-maker for us,” Martinez said. “Prospective employees who are job hunting see Freedom 2 Save as an alluring benefit, and current employees say it makes them feel that we care about them as people, not just workers.”

Making Saving for Retirement Available to Everyone

Thanks to a new federal law called the SECURE 2.0 Act, other companies are now eligible to offer this unique benefit to their employees, too.

To help company leaders implement Freedom 2 Save in their own organizations, we developed a free resource called the Freedom 2 Save blueprint. This downloadable tool provides data on why programs like these are important; highlights on the program’s impact; and shares considerations for developing, implementing, and measuring the success of a program of your own.

Learn more about the Freedom 2 Save program and blueprint.

For years, 30-year-old Hawo Ahmed Yarow was told that women in her community of Somalia could not be farmers. In Hawo’s community of Moodin, women usually focus on childrearing and household duties.

As Hawo’s family became more desperate for food, she decided to take a chance by planting her own garden. Recurrent droughts and floods in Hawo’s district have made farming difficult. Still, Hawo was determined. She knew that farming was the key to surviving and thriving in difficult circumstances.

“I’ve learned to persevere,” she said.

Action Against Hunger gave Hawo sorghum, corn, black-eyed pea, and watermelon seeds, as well as storage bags, hoes, and shovels. She also enrolled in agriculture trainings where she learned about innovative farming methods like intercropping, or cultivating two crops successfully in the same field.

These workshops were life-changing for Hawo. “I never imagined my life could be like this,” she said. Farming did not come without challenges, but Hawo experienced unbelievable luck. In October 2023, when flooding overtook her village, Hawo’s farm was unscathed.

She quickly began growing her seeds on a one-acre plot. Hawo used several different strategies to ensure her crops were successful. She employed techniques like mulching, mixing dried leaves into the soil to increase the moisture, to make a perfect environment for plant growth. Mulching also acts as a natural weed barrier, preventing other invasive plants from overtaking her crops.

To prevent and ward off pests, Hawo applied Neem fruit juice, a natural pesticide, to safeguard her plants. Neem has insecticidal properties and is considered an environmentally friendly alternative to synthetic pesticides.

Hawo also used something called the “berming technique” to mitigate potential floods. This approach involves building a raised barrier around her farm’s perimeter. During especially rainy seasons, the barriers divert excess water, preventing waterlogging and further crop damage.

Hawo’s efforts paid off: her harvest was huge. Her farm produced 275 pounds of black-eyed peas, 710 pounds of sorghum, 514 pounds of corn, and 30 watermelons. This outcome has paved the way for financial stability within her family. She recently sold a range of produce at the local market, earning about $200 and expects to collect even more money in the coming weeks.

Thanks to her success, Hawo has achieved incredible success by just using a one-acre plot of land. Today, Hawo is eager to share her learnings and her whole community has begun looking to her for advice. She vows to teach her children, friends, and neighbors about her favorite farming techniques. “I will definitely continue this newfound farming practice, and I’ll tell everyone in my village about what I’ve learned,” she said.

Hawo reports that learning to farm has significantly improved the food security, nutrition, and overall health of her family. “I’m grateful to receive the tools I need to succeed.”

***

Action Against Hunger leads the global movement to end hunger. We innovate solutions, advocate for change, and reach 21 million people every year with proven hunger prevention and treatment programs. As a nonprofit that works across 59 countries, our 8,900 dedicated staff members partner with communities to address the root causes of hunger, including climate change, conflict, inequity, and emergencies. We strive to create a world free from hunger, for everyone, for good.

Originally published on Nielsen News Center

For our 12th annual Nielsen Global Impact Day (NGID) on October 10, 2024, more than 2,200 Nielsen employees clocked over 9,700 volunteer hours, supporting 250+ organizations around the world across more than 300 individual events or activities. Volunteering continues to be more important than ever, as the global community works to address issues including food insecurity, climate change, responsible use of AI, and much more.

 Our global day of service is led by Cares—one of our 14 Business Resource Groups— that’s committed to mobilizing employees through acts of service. “This is who we are at Nielsen,” said Sandra Sims-Williams, Chief Business Inclusion, Impact and Belonging Officer. “We see a need and step up to help others. I always feel reinvigorated after NGID. I’m proud to be part of a company and my colleagues who do good not just on NGID, but also all year-round.” Each year, Nielsen employees have 24 hours of volunteer time to use throughout the year.  When employees volunteer over 10 hours per quarter, they can direct a $200 Cause Card from the Nielsen Foundation to an eligible nonprofit or non-governmental organization of their choice.  

“I am so thankful to Nielsen for providing 24 hours of dedicated volunteer time to every employee. I am so happy to lead & be part of countless virtual & in person volunteer events, but especially love NGID. I’m so grateful to my colleagues for the connection and for the day(s) of service together in our community!!!” 

Christina Cervera – Training Manager and North America BRG regional coordinator

This year, Nielsen employees gave back to their communities through various activities like serving meals at a food pantry, helping out in classrooms for children with disabilities and coaching senior citizens in tech clinics. Through a collaboration with Common Impact, 11 employees volunteered virtually in teams to benefit two nonprofits—one based in the U.S. (Partners for Better Housing) and the other in India (Reap Benefit). The cross-functional, cross-geography volunteers worked for one week, using their skills to help the nonprofits with key projects ranging from website strategy/messaging to data analysis of program participant assessments. 

“We are incredibly proud to be part of a company that prioritizes social responsibility and making a positive impact in the world. Thank you to all our activity lead and team members who contributed their time and effort to make this day a success!”

– Sylvia Daniel, Enterprise HR Business Partner, Malaysia

Nielsen’s commitment to giving back is measured as part of our ESG goals. We are striving to increase employee participation in community-oriented programs to 30% by the end of 2024. And throughout 2022 and 2023, we contributed US$43.1 million in value of Nielsen data, time and expertise through our Data for Good® pro bono projects.

Each year Nielsen’s employees stop, gather and give back across the world. I can’t express enough the gratitude and admiration I have for our company and our commitment to our values, communities worldwide, dedication to our product and our people. We don’t just put these on a poster, we live them!”

Alisha Marsh – Membership Manager and MOSAIC BRG leader for Texas

By Doug Segrest and Nicole Wyatt

Gray, the aptly named miniature Schnauzer, can size up a human instantly. Thanks to that intuition, the Sviatyi family, Andrii, Mariia and their children, have a fresh start, far away from the ravages of war.

It started with a dog walk and a chance meeting before Russia’s invasion of Ukraine a few years ago. Gray instantly hit it off with another dog, and the respective humans did, too.

Life changed amazingly fast. But as the war continued, Andrii and Mariia stayed in touch with the friends Gray had introduced them to, Mykola and Olena Vyshyvanyuk. And when they talked, the Vyshyvanyuks told them of their own fresh start in a faraway land. Doing More Today documented their story in a 2023 article.

“Mykola told us about all these great things about living in Alabama,” Andrii said. “How great the schools were and how much the kids loved it there.” And then adding, as an afterthought others might take for granted, “and how safe it was.”

Getting here would take patience and a lot of help. But, thanks to a team of determined Regions associates and members of the community, Andrii, Mariia and their two children have relocated to Birmingham, as well.

Mykola told us about all these great things about living in Alabama. How great the schools were and how much the kids loved it there.

Andrii Sviatyi

On a Sunday afternoon, there’s chaos in the kitchen as Mariia, daughter Anna Mariia and son Roman join their host family making pastries and banana bread. Andrii watches the action with bemusement. There’s music playing in the background, laughter in the air and the intoxicating smells of the meal they are preparing.

Mariia smiles wistfully as the scene unfolds. They arrived two months ago, but there are times where she still has to pinch herself.

“Here, we sleep through the night,” she said. “Back home, the kids were afraid. Every night you’d hear the sirens and noise. You’d have to gather everyone up and go to the shelter for safety. Then you’d go to school, the sirens would go off, and you’d have to go to the shelter again.

“Now, even school here feels like a vacation. Just seeing how happy and calm they are getting off the bus … I couldn’t have imagined that just a short while ago.”

Getting here required sponsorship and documents. It also required leaving everything they knew behind to start from scratch in a new country. The Sviatyi family, with the help of their new community, have to figure out schools, employment, transportation and independent residence.

It required sponsors and two years of household funds, plus jobs, cars and schools.

Irina Pritchett and Kate Laminack, Organizational Change Management leaders for Operational Excellence and Risk Compliance, respectively, once again began raising money and making arrangements. They also stepped in to help the Vyshyvanyuks. When Andrii and Mariia were suddenly approved with just two weeks to make the move from Europe to the U.S., Pritchett opened her home to the newcomers until an apartment could be arranged.

“We were determined to make this happen,” Laminack said. “So, we galvanized a team at Olena’s request. This time was tougher, yet the people we knew and reached out to proved to be very generous.”

Olena, now working as a case manager for the refugee resettlement agency, Inspiritus, helped expedite the paperwork.

We were determined to make this happen. So, we galvanized a team at Olena’s request. This time was tougher, yet the people we knew and reached out to proved to be very generous.

Kate Laminack, Organizational Change Management leader for Operational Excellence and Risk

Before their move was approved, Andrii had already been in Italy for a year, where he had gone for work. A business logistics manager back home, Adrii transitioned to construction because that’s where opportunities were. With the help of community and Inspiritus, Andrii and Mariia are working hard to make ends meet. They are both looking for sustainable opportunities to transfer their skills to the local workforce.

The initial separation was hard, especially for Andrii. Back home, Mariia was hoping for the best but preparing to remain.

“One day, we learned our application was declined. Then the next day we got bus tickets to go to Italy,” she said.

But before she and the kids could settle in Rome, there was more news: a second submission of the application had been approved. Alabama would, indeed, be their new home.

“America is truly the land of opportunity,” Andrii said.

And it’s different.

“Here, you have big roads and big cars,” he said with a smile. “But very good roads.”

The move made, the family settled in a home with complete strangers – and instantly bonded with their hosts before getting an apartment of their own. They’ve also reunited with the Vyshyvanyuks and made fast friends with their Regions co-sponsors.

And they’ve discovered a world truly connected.

Everyone says hello. I’ve made new friends, and the children have made new friends. Sometimes, I can’t believe this really happened.

Mariia Sviatyi

“The first week they were here, Mariia and I were walking in the neighborhood when we saw a Ukrainian flag flying at a neighbor’s house,” said Pritchett, Regions’ Operational Excellence Organizational Change Management lead.

Curiosity led to a knock on the door, which led Mariia to discover another Ukrainian family that arrived a decade earlier under much different circumstances.

There are adjustments to be made. But the children love the schools and their new classmates. Andrii loves his job opportunities but is still looking for full-time work. Mariia is getting the new home settled. But she’ll arise in the middle of the night for text conversations with family back home and realizes that while they are safe others she loves are still in peril.

“I’ll wake up and read the news,” Mariia said. “Sometimes, I know more about what’s going on back home than my parents. I talked to my mother the other day. ‘Mom, are you OK? I heard one of the buildings near you was destroyed.’ That was news to her. They are trying to live in the moment.”

For Pritchett and Laminack, getting the family here was even more difficult than when they were part of a team sponsoring the Vyshyvanyuks two years ago.

“It’s been two long years,” Laminack said, “and the need to help wasn’t as fresh in everyone’s mind this time. Yet people stepped up again and were very generous.”

Thanks to that generosity, Andrii, Mariia and their children are preparing for their first American holiday season. They’ve also settled into routine, watching college football on Saturdays as the kids wear some of the new clothes they’ve been given signifying allegiance to the Crimson Tide of the University of Alabama.

All it takes is a village and a desire to be the change you want to see. Help comes in many forms, big and small.

Kate Laminack

“Everything has been an awesome experience,” Pritchett said. “We went to the ‘Rocky Horror Picture (interactive) Experience’ a few weeks ago.’”

“I thought, ‘Where am I?’” Mariia admitted “What have I gotten myself into? But we loved every minute.”

A new home for the holidays. A fresh start. A safer life. It’s an adjustment they don’t regret.

“Everyone here is friendly,” Mariia said. “Everyone says hello. I’ve made new friends, and the children have made new friends. Sometimes, I can’t believe this really happened.”

With a world in turmoil, the needs for help will continue. Thankfully, there are good people who are willing to help.

“We’re not unique,” Laminack said. “Anyone can step up. Yes, the needs are great, but the ways to help are numerous. All it takes is a village and a desire to be the change you want to see. Help comes in many forms, big and small.”

First responders don’t hesitate — they act. They answer 200 million emergencies a year, making split-second decisions that save lives. Yet even today, too many still face connectivity challenges that slow them down when every moment counts. A recent survey found that 64% of first responders say an unreliable network is their biggest concern. That’s not just frustrating — it can mean the difference between life and death.

In 2025, network congestion, coverage gaps and slow speeds shouldn’t stand in the way of real-time communication at the most critical of times. Enter T-Priority, the nation’s first priority 5G network slice built by T-Mobile, and designed specifically for first responders.

T-Priority is the biggest step forward in public safety connectivity in years — a breakthrough solution built FOR first responders, delivering priority access on a 5G network with more capacity and the most advanced coverage available. Think of the slice like a traffic cop: It’s always directing network traffic to give first responders the best possible experience, with up to five times the network resources of everyone else.

So, the essential tools that firefighters, paramedics, utility crews and healthcare teams depend on every day — like smartphones, tablets, thermal imaging and radios — run on a network that keeps up with them. And as their needs and tools evolve with the latest technology like drones, robots and augmented reality, T-Priority will support them, too.

This is the power of 5G: raising the bar for public safety, accelerating information-sharing, improving situational awareness, and redefining what’s possible in emergency response.

This level of network innovation didn’t happen overnight. It has taken years of investment, testing, and industry leadership and partnerships. In 2020, we were the first U.S. operator to commercially launch a 5G standalone (SA) core — the foundation for advanced solutions like T-Priority. While the other guys are still transitioning from older 4G LTE networks, we’ve already brought 5G SA to first responders who are putting it to work in real emergencies.

During the recent wildfires, we activated T-Priority for the Los Angeles Fire Department and provided Wi-Fi routers, hotspots and 5G antennas to keep them connected on the front lines.

Urgent connectivity like this is why more agencies are turning to the Un-carrier. The city of New York — with the largest police and fire department system in the country, handling 9 million 911 calls a year — chose T-Mobile as its single carrier to deliver 5G network capabilities. Everything we’ve learned from working with them to build and run a service that can serve New York City is what makes T-Priority ready to support any first responder mission in America. And it’s not just about large agencies. Since 65% of firefighters in the U.S. are volunteers, we’re also bringing the T-Priority network slice to individual first responders, who now have the option to add it to select plans.

When lives are on the line, there’s no room for dropped connections or slow response times. T-Priority is a game-changer for public safety. It reflects T-Mobile’s commitment to using our network for good, giving first responders and agencies the full benefits of 5G.

THIS is what leadership looks like. And we won’t stop pushing the boundaries of connectivity — especially when it helps save lives and empowers those who risk everything for us every day.

Originally published on GoDaddy Resource Library

Tell us a little bit about yourself and what led you to join GoDaddy.

Having spent over twenty years building businesses globally, I knew a strong digital presence was crucial. But simply existing online wasn’t enough. One of the biggest hurdles was finding a web agency that truly grasped our target audience, business objectives, and the potential of the digital landscape. After trying out different teams and gaining valuable experience in the ever-changing digital world, I realized I needed to add this expertise to my own skillset. That’s when an opportunity at GoDaddy presented itself, and the rest, as they say, is history.

How has your passion for WordPress evolved over time?

WordPress has become my go-to solution for business development, both for my own ventures and for the clients I advise privately. Being an active member of the WordPress community for the past six years has also allowed me to connect with numerous professionals who inspire me and that I constantly learn from. I’ve even had the opportunity to collaborate with some of them on projects. These days, it’s hard to imagine launching a project without incorporating WordPress in some way.

What has been one of your proudest moments at GoDaddy?

Shortly after I joined GoDaddy, my colleague Andrija Radojev came on board as well. While chatting with him, I learned about his unique interactive game project, Zoundark, designed for both visually impaired individuals and gamers. It was then that I met his partner, Lazar Bulatovic, a young, blind tech enthusiast trying to navigate the crowded coaching industry. Lazar, being tech-savvy and frustrated by inaccessible websites, inspired me to help him become a web accessibility expert. I envisioned him advocating for websites accessible to the blind community.

Here’s where the real pride comes in: I shared my idea with my manager, Adam Warner, suggesting that GoDaddy could empower Lazar to champion inclusive coding and design. Adam was immediately on board. Fast forward three years, and thanks to our collaborative efforts, Lazar now runs his own successful web accessibility agency, is self-sufficient, and has become a true role model within the blind community.

How do you believe diversity in tech contributes to innovation and problem-solving?

In essence, diversity in tech is not just about representation—it’s about harnessing the power of different perspectives to drive innovation, create better products, and build a more inclusive and equitable tech industry for all.

What do you enjoy doing outside of work?

I have some serious hobbies like business consultancy and some lighter ones like tennis. Though I won a tennis tournament in 2024, I still consider myself an amateur player.

Are you enjoying this series and want to know more about life at GoDaddy? Check out our GoDaddy Life social pages! Follow us to meet our team, learn more about our culture (Teams, ERGs, Locations), careers, and so much more. You’re more than just your day job, so come propel your career with us.

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