Originally published on GoDaddy Resource Library
Tell us a little bit about yourself and your career journey, to date.
I’m the VP of Product Management – Independents at GoDaddy, where I have the privilege of leading innovative, cross-functional teams to build products powered by generative AI and data science. My focus is on developing game-changing, fun, and engaging experiences that make a real impact for our 21 million customers worldwide. I oversee GoDaddy’s global subscriptions program, driving long-term growth and customer loyalty through strategic vision and execution.
With a background as a thought leader in subscriptions, memberships, and loyalty programs, I’ve helped transform billion-dollar businesses. Prior to GoDaddy, I played a key role in the product transformation at Sam’s Club and was instrumental in incubating the WalmartPlus business, leveraging behavioral insights and data science to shape best-in-class omnichannel and fintech experiences. I’m also the innovator and architect behind several patent-pending solutions in these spaces.
As a leader, I’m passionate about building empathetic and empowered teams. I believe in driving impact through influence, vision, and a deep commitment to continuous learning.
Considering GoDaddy’s culture of experimentation, how many experiments does your team conduct each month and what do those experiments look like?
We don’t wait for “big launches” to make an impact. Our team runs 20–30 experiments each month—from tiny UI changes to full product trials. We don’t write code until we’ve nailed the hypothesis and aligned on the problem. It’s an approach that keeps us grounded in what customers truly need, and lets us move fast without breaking trust.
What advice would you give to someone who is struggling to accept change in their life?
Embrace change early. Having attended 13 different schools growing up, I have developed a comfort with change and now sees it as a growth opportunity.
The key is to reframe change as a natural and necessary part of progress—both professionally and personally.
It is even more vital today with the emergence of AI. What worked for us yesterday will not work for us today. All of us have to unlearn old patterns and behavior to be successful in the future.
What techniques do you use to prioritize tasks and manage your time efficiently?
Effective time management revolves around ruthless prioritization. I plan my learning and vacations well in advance, consolidate tasks like handling emails in a single session, and rely on a process-fed operating system (OpX) where operational mechanics and reviews complement one another. This approach minimizes redundancy and optimizes focus.
Can you describe a project that you are particularly proud of and what made it successful?
GoDaddy Airo stands out as a remarkable initiative for me. Originally conceived during an internal innovation sprint known as “Surge,” it has transformed into a bundled experience that redefines the entrepreneurial journey. Its success is rooted in bold prioritization, swift validation, and scaling only after receiving strong customer feedback—all achieved within a disciplined six-week timeframe.
In what ways does GoDaddy Airo add value to the lives of everyday entrepreneurs?
GoDaddy Airo simplifies entrepreneurship by auto-provisioning business in a box when a domain is purchased. This includes logo creation, website setup, email, and more—all powered by GenAI. It allows entrepreneurs to bypass obstacles and start building quickly, increasing their chances of success with a smooth launch process.
What inspired you to pursue a career in technology, and what keeps you motivated in this fast-paced industry?
Each year, I enroll in new certifications or cohort courses—usually in Q3 or Q4, when I have clarity on the year’s challenges and next year’s opportunities. Learning isn’t a checkbox for me. It’s a mindset, and one GoDaddy supports fully.
How do you approach team collaboration when working on innovative product solutions?
By minimizing unnecessary meetings and maximizing written, asynchronous communication, the team collaborates efficiently. There’s also a strong focus on cross-functional alignment, especially with customer care teams, to ensure insights from real-time customer interactions feed directly into product decisions.
What’s your motto or personal mantra?
- Fall in love with the customer problem: Prioritize understanding and solving real customer issues.
- Your team is your first customer: Treat your team with the same care and attention as external customers.
- Change is always good: Embrace change as a catalyst for growth and innovation.
- Student for life: Maintain a mindset of continuous learning and curiosity.
These principles reflect a commitment to customer-centricity, team empowerment, adaptability, and lifelong learning, guiding my approach to product development and leadership.
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