Tag: 3BL

NORTHAMPTON, Mass., December 10, 2024 /3BL/ – The growing focus on sustainability is not just influencing corporate communications strategies, it’s transforming how audiences interact with impact stories. As highlighted in 3BL’s end-of-year analysis: audiences are more engaged with sustainability communications than ever before.

This report offers a comprehensive overview of how sustainability communications performed throughout 2024. It provides valuable insights for businesses to refine their strategies and better align with public expectations, ensuring lasting impact in a changing environment.

We cover:

Measuring ROI in Sustainability Communications: We reveal the return on investment companies are experiencing from communicating impact. With metrics highlighting both content reach and audience engagement, businesses can understand how well their efforts resonate.

The Role of Sentiment: We analyze the most frequently used terms in impact communications and assess which ones generate the most positive sentiment. This insight is essential for businesses as it reveals the language that sticks with audiences, enabling them to create content that fosters greater engagement.

Content Categories and Industries Resonating with Audiences: We examine the content categories with the highest growth, those that saw increased engagement throughout the year, and the leading categories that consistently attract audience attention. Additionally, we highlight the top five industries generating significant interest.

View the full report here.

About 3BL 
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.

Originally published in International Paper’s *Thinking Inside the Box* white paper

Effective leadership in the circular economy requires companies to think carefully about the entire life cycle of their products. With much of modern commerce occurring online, this has led to the development of a complex global supply chain that is often erratic, wasteful and energy intensive. Businesses throughout the value chain, as well as individual consumers, are becoming more aware of how their habits contribute waste to the landfill after use. The packaging industry and packaging users must continue to prioritize renewable solutions that can be easily reused or recovered as a sustainable alternative to products made from nonrenewable resources.

While the circularity story of a corrugated box starts in the forest, it ends with high collection and recovery of this valued natural resource. The fiber-based packaging cycle naturally aligns with the circular economic model. Still, there is always room for improvement in residual loss, resource efficiency, and striving for a closed-loop resource cycle to reduce GHG emissions and prevent pollution.

A point of contention within the fiber-based packaging industry is whether virgin fiber or 100% recycled fiber is more sustainable. At first glance, it might seem that using only recycled fiber would be more sustainable, but recycled fiber is only one part of a sustainable fiber system. The other part is virgin or ‘new’ fiber, which, when sourced from forests whose ecosystems are sustainably managed, plays a critical role in mitigating climate change and promoting biodiversity. While the use of recycled fiber avoids some GHG emissions from landfills, new fiber from sustainably managed forests can support the removal of carbon emissions from the atmosphere.16 Underscoring the need for new fiber inputs is that trees are a renewable natural resource and provide considerable benefits to humans and biodiversity while they are growing in the form of carbon sequestration. Using new fiber maintains the demand for sustainably managed forests.

On average, containerboard producers use 56% recycled fiber in their production process.17 International Paper believes that, in the long run, using a mix of new and recycled fiber is more sustainable. Recent studies on the recyclability of packaging materials show that fibers can be recycled up to 25 times without significant losses in strength properties.18 This is significant, but at some point, the fibers will become brittle and lost. Using a mix of new and recycled fiber increases the useful lifespan of a single corrugated box, because recycled fibers cannot be used indefinitely.

Given the limited reusability of any recyclable material, including wood fiber, businesses labeling their products as 100% recycled fiber are procuring their recycled material from new kraft manufacturers and vertically integrated companies like International Paper. This collaboration within the packaging supply chain requires input in the form of new fiber.

Digital tools and data infrastructure have led to improvements in the recovery process. As a member of the American Forests & Paper Association, International Paper facilities contribute data to the Fiber Box Association Life Cycle Assessment report, which has documented considerable improvements in the overall circularity of the box lifecycle since 2008.

From 2006 to 2020, industry-wide recovery rates increased from 72% to 90%, which reduces both landfill emissions and the requirement for extraneous new fiber production. During the same time, containerboard that was made from 100%-recycled fiber increased from 22.3% to 31.8%.

The introduction of fresh fiber into the system drives the removal of CO2 from the atmosphere, while the use of recycled fiber contributes to the avoidance of CO2 and methane from the landfill.19

Looking at either stream of production in isolation has advantages and disadvantages, but the combination of new, fresh fibers and recycled fibers maximizes fiber reuse and enables circularity. By investing in sustainable forest management as well as its recycling infrastructure, true circularity can be brought to the wood fiber value chain.

Learn more about the importance of new and recycled fiber to maximize circularity in International Paper’s white paper Thinking Inside the Box.

About International Paper

International Paper (NYSE: IP) is a global producer of sustainable packaging, pulp and other fiber-based products, and one of the world’s largest recyclers. Headquartered in Memphis, Tenn., we employ approximately 39,000 colleagues globally who are committed to creating what’s next. We serve customers worldwide, with manufacturing operations in North America, Latin America, North Africa and Europe. Net sales for 2023 were $18.9 billion. Additional information can be found by visiting internationalpaper.com/.

About International Paper – EMEA

In Europe, Middle East & Africa (EMEA), International Paper focuses on the production and marketing of fiber-based packaging and specialty pulp, employing approximately 4,400 people. As a leading supplier of high-quality corrugated containers for a multitude of applications, we serve customers throughout the region from our network of two recycled containerboard mills and 23 box plants in France, Italy, Morocco, Portugal and Spain. Specialty pulp is made in Gdansk, Poland. Other products available from International Paper in the region include a variety of Kraft linerboard and other pulp products.

17 National Council for Air and Stream Improvement, Inc. LIFE CYCLE ASSESSMENT OF U.S. AVERAGE CORRUGATEDPRODUCT (2020)

18 NCASI, , NC: National Council for Air and Stream Improvement, Inc, Recyclability of paper and paperboard. White Paper (WP-23-03). Cary (2023) [link]

19 National Council for Air and Stream Improvement, Inc, LIFE CYCLE ASSESSMENT OF U.S. AVERAGECORRUGATED PRODUCT (2020)

December 10, 2024 /3BL/ – Ken Hirlinger is a dedicated and impactful leader with a deep commitment to both his military service and CACI’s mission. His story is one of resilience, leadership, and a deep-rooted drive to support those around him — qualities that have left a lasting impact both in the air and on the ground.

Following his graduation from the Virginia Military Institute (VMI), Hirlinger joined the Air Force in 1985 as an Acquisition Officer. In 2004, he deployed as the Director of Information Operations for the Office of Military Cooperation-Afghanistan, where he led the development of a strategic information operations campaign plan. He unified media relations, psychological operations, local intelligence, and civilian affairs into a cohesive and powerful partnership that created a streamlined approach to support operational success.

His ability to bring clarity and purpose to complex challenges continued as he subsequently led a coalition disarmament, demobilization, and reintegration information campaign team, integrating mission-critical information, much like he had done previously as the Air Force Y2K Fusion Center Watch Officer. Other Air Force assignments saw him serve as a program manager in diverse areas, including nuclear hardening, missile flight testing, air vehicle integration, and suppression of enemy air defense. While on Air Staff he managed the Air Force’s largest communications and information program, valued at $4.6 billion, he set standards that continue to guide the program today.

Hirlinger retired as a major after his last duty as the HQ Air Combat Command Network Engineering and Sustainment Branch Chief, where he established himself as a distinguished leader in Air Force network operations.

Reflecting on his legacy, Hirlinger shares his pride in watching his daughter serve in the Air Force. “It has been an honor to watch my daughter start her own military journey the same way mine began, graduating from VMI and commissioning into the Air Force,” he said.

Following his military career and 15 years in the industry, Hirlinger brought his expertise and passion to CACI in 2020, taking on the role of Director of Program Performance and Pursuits. His contributions have spanned solution architecture, capture management, and performance assessment, drawing on his wide breadth of expertise. “The military develops a broad experience base, combining leadership, discipline, and teamwork,” he said. “All of these are essential attributes in a company serving the federal government.”

At CACI, Hirlinger found a place where his commitment to service extended beyond his own growth, allowing him to support fellow veterans in a meaningful way. When he joined the company, he received a welcome message from CACI’s Veterans Employee Resource Group (VERG) that impressed him and left a strong impression. “I was delighted to find that I now worked for a company that promotes its military, veteran, and spouse heritage with such energy,” he shared. “After 20 years of service, it was inspiring to see, and I knew I wanted to be part of VERG.”

Now as VERG’s president, Hirlinger guides the group’s leadership team overseeing ten chapters across the U.S. and abroad as well as four veteran-focused committees. His leadership strengthens CACI’s inclusive workforce, where pride in military heritage is more than just a value—it’s a practice. “Our leaders demonstrate the pride we take in our employees and in helping our national security customers,” he said. “Supporting our military and veterans is part of CACI’s longstanding culture, and I am proud to be part of this mission.”

Maj. Gen. Gary Patton, U.S. Army (Ret.), Vice President of Veterans and Military Affairs at CACI, spoke on Hirlinger’s impact: “From his first days in the VERG, Ken has been a tremendous contributor and strong group leader, first as vice president of membership and now as president. He has been the driving force in expanding the VERG internationally, establishing 10 total chapters across both the U.S. and Germany. “

With 42% of new hires and 38% of full-time employees being veterans or military-affiliated, CACI offers many career opportunities for veterans to thrive. Continue your mission at CACI.

About CACI

At CACI International Inc (NYSE: CACI), our 24,000 talented and dynamic employees are ever vigilant in delivering distinctive expertise and differentiated technology to meet our customers’ greatest challenges in national security. We are a company of good character, relentless innovation, and long-standing excellence. Our culture drives our success and earns us recognition as a Fortune World’s Most Admired Company. CACI is a member of the Fortune 1000 Largest Companies, the Russell 1000 Index, and the S&P MidCap 400 Index. For more information, visit us at www.caci.com.

There are statements made herein which do not address historical facts, and therefore could be interpreted to be forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to factors that could cause actual results to differ materially from anticipated results. The factors that could cause actual results to differ materially from those anticipated include, but are not limited to, the risk factors set forth in CACI’s Annual Report on Form 10-K for the fiscal year ended June 30, 2024, and other such filings that CACI makes with the Securities and Exchange Commission from time to time. Any forward-looking statements should not be unduly relied upon and only speak as of the date hereof.

# # #

Corporate Communications and Media: 

Lorraine Corcoran
Executive Vice President, Corporate Communications
(703) 434-4165, lorraine.corcoran@caci.com

SAN DIEGO, December 10, 2024 /3BL/ – My Green Lab, the global nonprofit organization dedicated to improving the sustainability of laboratory research, is proud to announce the recommendation of both My Green Lab Certification and the ACT Ecolabel Program into the Environmental Protection Agency’s (EPA) Environmentally Preferable Purchasing (EPP) Program. This mark of distinction from EPA highlights the credibility of My Green Lab’s programs and their alignment with international best practices.

EPA’s Recommendations of Specifications, Standards, and Ecolabels help federal purchasers identify and procure environmentally preferable products and services. Federal purchasers are directed in Executive Order 14057 on Catalyzing American Clean Energy Industries and Jobs through Federal Sustainability, the Federal Sustainability Plan, and subpart 23.1 of the Federal Acquisition Regulation to procure products and services meeting the Recommendations to meet net-zero emissions and other procurement goals. Alignment with federal sustainability goals demonstrates that My Green Lab Certification and the ACT Ecolabel Program meet the highest international standards, driving meaningful progress toward reducing the environmental impact of scientific research.

“EPA’s recommendation is a powerful validation of our work at My Green Lab,” said James Connelly, CEO of My Green Lab. “This distinction affirms the integrity of our programs and their critical role in reducing the environmental impact of laboratories and laboratory products. With EPA’s support, we are one step closer to making green labs the global standard.”

This independent review by one of the world’s most recognized environmental authorities affirms that both My Green Lab’s standard development process and its criteria adhere to best practices for environmental certifications. EPA’s recommendation further establishes My Green Lab Certification as the world’s most trusted standard for implementing sustainability best practices in laboratories, while the ACT Ecolabel serves as a critical tool to help procurement teams and scientists make informed, sustainable choices that align with federal sustainability goals.

About My Green Lab

My Green Lab® is a nonprofit environmental organization with a mission to build a global culture of sustainability in science. The organization is the world leader in developing internationally recognized sustainability standards for laboratories and laboratory products—bringing sustainability to the community responsible for the world’s life-changing medical and technical innovations. Laboratories are some of the most resource-intensive spaces in any industry, but they don’t have to be. By introducing a new perspective and proven best practices within a carefully crafted framework, My Green Lab has inspired tens of thousands of scientists and lab professionals to make positive changes in their labs by reducing the environmental impact of their work.

My Green Lab Certification

The world’s most trusted green lab certification, guiding scientists and lab teams toward actionable sustainability practices. Supported by third-party verification from Impact Laboratories, My Green Lab Certification has engaged 3,450 labs in 50 countries reaching over 41,000 scientists.

My Green Lab ACT Ecolabel

The ACT Ecolabel provides transparent, third-party verified data about the environmental impact of laboratory products. By offering clear information on product sustainability, the ACT Ecolabel empowers procurement teams and scientists to make informed, sustainable choices. The ACT Ecolabel database includes 3,400 labels from 40 manufacturers.

For media requests, contact Christina Creager at christina.creager@mygreenlab.org.

For more information about My Green Lab, visit mygreenlab.org. 

SAN DIEGO, December 10, 2024 /3BL/ – My Green Lab, the global nonprofit organization dedicated to improving the sustainability of laboratory research, is proud to announce the recommendation of both My Green Lab Certification and the ACT Ecolabel Program into the Environmental Protection Agency’s (EPA) Environmentally Preferable Purchasing (EPP) Program. This mark of distinction from EPA highlights the credibility of My Green Lab’s programs and their alignment with international best practices.

EPA’s Recommendations of Specifications, Standards, and Ecolabels help federal purchasers identify and procure environmentally preferable products and services. Federal purchasers are directed in Executive Order 14057 on Catalyzing American Clean Energy Industries and Jobs through Federal Sustainability, the Federal Sustainability Plan, and subpart 23.1 of the Federal Acquisition Regulation to procure products and services meeting the Recommendations to meet net-zero emissions and other procurement goals. Alignment with federal sustainability goals demonstrates that My Green Lab Certification and the ACT Ecolabel Program meet the highest international standards, driving meaningful progress toward reducing the environmental impact of scientific research.

“EPA’s recommendation is a powerful validation of our work at My Green Lab,” said James Connelly, CEO of My Green Lab. “This distinction affirms the integrity of our programs and their critical role in reducing the environmental impact of laboratories and laboratory products. With EPA’s support, we are one step closer to making green labs the global standard.”

This independent review by one of the world’s most recognized environmental authorities affirms that both My Green Lab’s standard development process and its criteria adhere to best practices for environmental certifications. EPA’s recommendation further establishes My Green Lab Certification as the world’s most trusted standard for implementing sustainability best practices in laboratories, while the ACT Ecolabel serves as a critical tool to help procurement teams and scientists make informed, sustainable choices that align with federal sustainability goals.

About My Green Lab

My Green Lab® is a nonprofit environmental organization with a mission to build a global culture of sustainability in science. The organization is the world leader in developing internationally recognized sustainability standards for laboratories and laboratory products—bringing sustainability to the community responsible for the world’s life-changing medical and technical innovations. Laboratories are some of the most resource-intensive spaces in any industry, but they don’t have to be. By introducing a new perspective and proven best practices within a carefully crafted framework, My Green Lab has inspired tens of thousands of scientists and lab professionals to make positive changes in their labs by reducing the environmental impact of their work.

My Green Lab Certification

The world’s most trusted green lab certification, guiding scientists and lab teams toward actionable sustainability practices. Supported by third-party verification from Impact Laboratories, My Green Lab Certification has engaged 3,450 labs in 50 countries reaching over 41,000 scientists.

My Green Lab ACT Ecolabel

The ACT Ecolabel provides transparent, third-party verified data about the environmental impact of laboratory products. By offering clear information on product sustainability, the ACT Ecolabel empowers procurement teams and scientists to make informed, sustainable choices. The ACT Ecolabel database includes 3,400 labels from 40 manufacturers.

For media requests, contact Christina Creager at christina.creager@mygreenlab.org.

For more information about My Green Lab, visit mygreenlab.org. 

We hear it everywhere — organizations who work with Climate Vault are feeling an increased amount of pressure to take action on their emissions. In today’s economy, cost can be prohibitive to taking action (although it’s more affordable than you might think). With this in mind, we put together a list of actions you can take as an individual at home and as an organization at the office that cost nothing (and we’ll also include some low-cost alternatives). Since remote work is more common than ever before, whether you’re working from home or in a traditional office environment, these tips are easy to implement and can make a significant impact.

Starting Sustainability in Your Daily Life At-Home

Sustainability begins with simple, everyday habits that, when combined, can lead to major change. While one person’s actions might seem insignificant, collective small efforts drive meaningful progress.

Conscious Energy Usage: One of the easiest ways to reduce your carbon footprint is by being mindful of energy consumption. Turn off lights when leaving a room, unplug electronics when not in use, and leverage natural light. Not only will this reduce emissions, but it can also lower your utility bills.Water Conservation: Conserving water is as easy as turning off the tap while brushing your teeth, taking shorter showers, and fixing leaky faucets. If you have outdoor space, consider collecting rainwater for gardening. These small steps can save gallons of water daily.Recycle and Reuse: Avoid single-use plastics and opt for items with minimal packaging. Reuse containers and bags whenever possible, and make recycling a regular habit. This reduces landfill waste and promotes a circular economy.Sustainable Transportation: Choosing to walk or bike for short trips not only reduces carbon emissions but also improves your physical health. If driving is necessary, consider carpooling, ride-sharing, or using public transportation.Sustainable Eating Habits: Reducing food waste starts with planning meals to avoid overbuying. Composting food scraps enriches your garden and reduces landfill waste. Try to buy local, seasonal produce to reduce transportation emissions and support local farmers.Local Cleanups: Cleanups encourage communities to become actively involved in local sustainability efforts. These events often focus on cleaning up parks, beaches, and other community spaces. This can raise awareness about waste issues and can even inspire longer-term behavioral changes, like reducing single-use plastic or choosing more sustainable products.

Scaling Up for the Office: Bringing Sustainability to the Workplace 

The same habits you adopt at home can often translate into the office, creating an environmentally conscious culture that doesn’t have to break the bank. Whether your organization has sustainability goals or you’re looking to spearhead small initiatives, many of the practices we’ve discussed for individual use can be scaled up to benefit businesses.

Energy Efficiency in the Office: Just like at home, being mindful of energy use can make a big difference at work. Turn off lights and equipment when not in use, and make use of natural light.Low-Cost Office Solutions: Consider upgrading to energy-efficient appliances, installing smart thermostats, or switching to LED lighting or motion-sensing lights throughout the office. These small investments can lead to significant savings over time.Water-Saving Measures: Install low-flow faucets or motion-sensing taps in office restrooms. Not only are these measures inexpensive, but they can also reduce water consumption by up to 60%.Team Initiatives: Organizations can engage employees in water-saving challenges or encourage remote workers to adopt water-saving habits at home. It’s about creating awareness and embedding sustainability into the company culture.Rethink Office Waste: Encourage employees to reduce waste by opting for reusable coffee cups and water bottles. Set up easy-to-use recycling stations and avoid single-use plastics in the office kitchen. Over time, these efforts can drastically cut down on waste.Recycling Stations: Set up clearly labeled recycling stations throughout the office, and consider offering incentives for employees who consistently engage in waste-reduction practices.Green Commuting Programs: Encouraging employees to adopt more sustainable transportation methods can be a huge win for both the environment and employee wellbeing. Some companies offer public transportation subsidies or carpool incentives, while others set up ride-sharing programs for employees commuting from similar areas.Low-Cost Office Solutions: Adding bike racks, encouraging remote workdays, or even participating in public transportation discount programs are all cost-effective ways to reduce your organization’s transportation footprint.Build Community and Engage in Sustainability: Engage your employees in local cleanup efforts, tree-planting initiatives, or volunteer days at community gardens. These activities are often free and can also serve as valuable team-building exercises.Online Resources: Activities like these are often free and can also serve as valuable team-building exercises. Engaging in collective action like this benefits the company’s goals.

Leverage Technology to Drive Change

In today’s digital age, technology can support your sustainable workplace practices by making them more accessible and measurable:

Virtual Meetings and Remote Work: Opting for virtual meetings and remote work, even hybrid schedules, reduces the need for travel and lowers carbon emissions. It’s a simple yet effective way to contribute to sustainability.Carbon Neutral Events: In-person meetings, parties, and conferences contribute to your organization’s carbon footprint — but they don’t have to. Apps like Climate Vault’s Event Emissions Calculator allow you to measure and reduce the footprint of your celebratory and team-building events in just a few minutes. Yes, we’re shamelessly self-promoting here, but we’ve seen firsthand from our supporters just how cost-effective and simple it can be to run carbon neutral events.Online Communities and Resources: Sustainability is as much about building a sense of community as it is about reducing carbon emissions. Encourage employees to join online sustainability groups or platforms that align with your organization’s climate goals where they can share tips, find resources that benefit the company’s goals.

Making the Shift to a Sustainable Mindset

Sustainability doesn’t have to come with a high price tag or be seen as a major budget item. By adopting a sustainable mindset and starting with small, everyday actions, both individuals and organizations can make significant strides towards a more sustainable future. Whether it’s reducing energy and water use, cutting down on waste, or promoting greener commuting options, these free or low-cost actions are a testament to the power of collective impact.

Remember, sustainability begins with you — and every small action counts. By integrating these practices into your home and workplace, you’re contributing to a global movement that’s reshaping the future of our planet.

If your organization is looking to take its sustainability efforts to the next level, Climate Vault offers tools that make reducing your carbon footprint easy and cost-effective. Explore the Climate Solutions Platform to see how your business can make a real impact today.

We hear it everywhere — organizations who work with Climate Vault are feeling an increased amount of pressure to take action on their emissions. In today’s economy, cost can be prohibitive to taking action (although it’s more affordable than you might think). With this in mind, we put together a list of actions you can take as an individual at home and as an organization at the office that cost nothing (and we’ll also include some low-cost alternatives). Since remote work is more common than ever before, whether you’re working from home or in a traditional office environment, these tips are easy to implement and can make a significant impact.

Starting Sustainability in Your Daily Life At-Home

Sustainability begins with simple, everyday habits that, when combined, can lead to major change. While one person’s actions might seem insignificant, collective small efforts drive meaningful progress.

Conscious Energy Usage: One of the easiest ways to reduce your carbon footprint is by being mindful of energy consumption. Turn off lights when leaving a room, unplug electronics when not in use, and leverage natural light. Not only will this reduce emissions, but it can also lower your utility bills.Water Conservation: Conserving water is as easy as turning off the tap while brushing your teeth, taking shorter showers, and fixing leaky faucets. If you have outdoor space, consider collecting rainwater for gardening. These small steps can save gallons of water daily.Recycle and Reuse: Avoid single-use plastics and opt for items with minimal packaging. Reuse containers and bags whenever possible, and make recycling a regular habit. This reduces landfill waste and promotes a circular economy.Sustainable Transportation: Choosing to walk or bike for short trips not only reduces carbon emissions but also improves your physical health. If driving is necessary, consider carpooling, ride-sharing, or using public transportation.Sustainable Eating Habits: Reducing food waste starts with planning meals to avoid overbuying. Composting food scraps enriches your garden and reduces landfill waste. Try to buy local, seasonal produce to reduce transportation emissions and support local farmers.Local Cleanups: Cleanups encourage communities to become actively involved in local sustainability efforts. These events often focus on cleaning up parks, beaches, and other community spaces. This can raise awareness about waste issues and can even inspire longer-term behavioral changes, like reducing single-use plastic or choosing more sustainable products.

Scaling Up for the Office: Bringing Sustainability to the Workplace 

The same habits you adopt at home can often translate into the office, creating an environmentally conscious culture that doesn’t have to break the bank. Whether your organization has sustainability goals or you’re looking to spearhead small initiatives, many of the practices we’ve discussed for individual use can be scaled up to benefit businesses.

Energy Efficiency in the Office: Just like at home, being mindful of energy use can make a big difference at work. Turn off lights and equipment when not in use, and make use of natural light.Low-Cost Office Solutions: Consider upgrading to energy-efficient appliances, installing smart thermostats, or switching to LED lighting or motion-sensing lights throughout the office. These small investments can lead to significant savings over time.Water-Saving Measures: Install low-flow faucets or motion-sensing taps in office restrooms. Not only are these measures inexpensive, but they can also reduce water consumption by up to 60%.Team Initiatives: Organizations can engage employees in water-saving challenges or encourage remote workers to adopt water-saving habits at home. It’s about creating awareness and embedding sustainability into the company culture.Rethink Office Waste: Encourage employees to reduce waste by opting for reusable coffee cups and water bottles. Set up easy-to-use recycling stations and avoid single-use plastics in the office kitchen. Over time, these efforts can drastically cut down on waste.Recycling Stations: Set up clearly labeled recycling stations throughout the office, and consider offering incentives for employees who consistently engage in waste-reduction practices.Green Commuting Programs: Encouraging employees to adopt more sustainable transportation methods can be a huge win for both the environment and employee wellbeing. Some companies offer public transportation subsidies or carpool incentives, while others set up ride-sharing programs for employees commuting from similar areas.Low-Cost Office Solutions: Adding bike racks, encouraging remote workdays, or even participating in public transportation discount programs are all cost-effective ways to reduce your organization’s transportation footprint.Build Community and Engage in Sustainability: Engage your employees in local cleanup efforts, tree-planting initiatives, or volunteer days at community gardens. These activities are often free and can also serve as valuable team-building exercises.Online Resources: Activities like these are often free and can also serve as valuable team-building exercises. Engaging in collective action like this benefits the company’s goals.

Leverage Technology to Drive Change

In today’s digital age, technology can support your sustainable workplace practices by making them more accessible and measurable:

Virtual Meetings and Remote Work: Opting for virtual meetings and remote work, even hybrid schedules, reduces the need for travel and lowers carbon emissions. It’s a simple yet effective way to contribute to sustainability.Carbon Neutral Events: In-person meetings, parties, and conferences contribute to your organization’s carbon footprint — but they don’t have to. Apps like Climate Vault’s Event Emissions Calculator allow you to measure and reduce the footprint of your celebratory and team-building events in just a few minutes. Yes, we’re shamelessly self-promoting here, but we’ve seen firsthand from our supporters just how cost-effective and simple it can be to run carbon neutral events.Online Communities and Resources: Sustainability is as much about building a sense of community as it is about reducing carbon emissions. Encourage employees to join online sustainability groups or platforms that align with your organization’s climate goals where they can share tips, find resources that benefit the company’s goals.

Making the Shift to a Sustainable Mindset

Sustainability doesn’t have to come with a high price tag or be seen as a major budget item. By adopting a sustainable mindset and starting with small, everyday actions, both individuals and organizations can make significant strides towards a more sustainable future. Whether it’s reducing energy and water use, cutting down on waste, or promoting greener commuting options, these free or low-cost actions are a testament to the power of collective impact.

Remember, sustainability begins with you — and every small action counts. By integrating these practices into your home and workplace, you’re contributing to a global movement that’s reshaping the future of our planet.

If your organization is looking to take its sustainability efforts to the next level, Climate Vault offers tools that make reducing your carbon footprint easy and cost-effective. Explore the Climate Solutions Platform to see how your business can make a real impact today.

Originally published on GoDaddy Resource Library

Tell us a little bit about yourself and your career journey, here at GoDaddy?

I have always had a passion for IT, which is why I started my career in Customer Support. I recognized that someone needed to help resolve those common technical issues, and that is where I began. Over time, I transitioned into technical support, where I had the opportunity to tackle more complex technical problems and further develop my skills.

The most significant milestone in my career has been joining GoDaddy. This incredible experience has not only allowed me to pursue my passion but also empowered me to achieve both my professional and personal goals, especially as a single mom.

Managing work, solving technical challenges, and being a positive role model for my son has been demanding, but it has also shown me the value of resilience and hard work. Each challenge is a chance to prove that with determination, you can overcome any obstacle.

What real-life problems does your team solve?

At GoDaddy, we support the dreams of small business owners. We help our customers select the right tools to make their websites secure, fast, and ready to grow. Since many rely on their sites as their primary source of income, we are dedicated to their success, ensuring their websites remain up and running smoothly.

We believe every small business deserves the opportunity to grow and become something greater. That’s why we stand by our customers, offering more than technical support: we provide guidance, encouragement, and a sense of belonging. Our team is committed to supporting their dreams because their success matters, regardless of where they start.

I am proud of my team and feel a strong sense of belonging to them. The Hosting and Sales Serbia team makes daily efforts to assist customers with various challenges they face.

What have you learned about yourself through the projects you have worked on?

Through the projects I have worked on, I have become more patient and empathetic when addressing customer issues. The technical experience I have gained has significantly boosted my confidence in solving complex problems. Additionally, I have taken on more responsibility, fully aware that my solutions impact real businesses.

Much of this growth is attributed to the unwavering support and guidance of my incredible team and supervisor. Their encouragement has empowered me to tackle challenges with greater confidence and bravery.

What advice would you give to someone starting on the Care Team?

When I started on the Care Team, I quickly realized I was not alone. There is so much support around you, and you truly feel like part of a community. You will be respected, valued, and always have someone to lean on when things get tough. My biggest lesson? Do not give up when you hit a rough patch. There will be challenges, but that’s where real growth happens. Ask questions, rely on your team, and remember you are not just fixing problems, you are making a difference for people every single day.

What aspects of GoDaddy’s company culture do you appreciate the most?

What I appreciate most about GoDaddy’s culture is the sense of teamwork and collaboration. It is all about joining forces to get things done, without micromanagement. Everyone is trusted to do their best work, and there is a real emphasis on authenticity – you’re encouraged to be yourself. As a woman in technology, I especially value how GoDaddy fosters an inclusive environment where everyone’s voice is heard, and individuality is celebrated. It is empowering to work in a place where you are valued for who you are, and where trust is given to each person to contribute their unique strengths.

What do you enjoy doing outside of work?

Outside of work, I love spending time with my family, making memories that fill my heart. Most of my free time is spent taking peaceful walks in nature, soaking in the beauty around me, or visiting novel places I have never been to before. My partner, son, and I love to travel together, always seeking out new adventures and trying things we have never experienced. Whether it is discovering a hidden corner of the world, tasting something new, or simply enjoying each other’s company, it is about more than just the places we visit. It is about exploring life, immersing ourselves in nature, and appreciating the little moments that turn into something special.

Are you enjoying this series and want to know more about life at GoDaddy? Check out our GoDaddy Life social pages! Follow us to meet our team, learn more about our culture (Teams, ERGs, Locations), careers, and so much more. You’re more than just your day job, so come propel your career with us.

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Originally published on GoDaddy Resource Library

Tell us a little bit about yourself and your career journey, here at GoDaddy?

I have always had a passion for IT, which is why I started my career in Customer Support. I recognized that someone needed to help resolve those common technical issues, and that is where I began. Over time, I transitioned into technical support, where I had the opportunity to tackle more complex technical problems and further develop my skills.

The most significant milestone in my career has been joining GoDaddy. This incredible experience has not only allowed me to pursue my passion but also empowered me to achieve both my professional and personal goals, especially as a single mom.

Managing work, solving technical challenges, and being a positive role model for my son has been demanding, but it has also shown me the value of resilience and hard work. Each challenge is a chance to prove that with determination, you can overcome any obstacle.

What real-life problems does your team solve?

At GoDaddy, we support the dreams of small business owners. We help our customers select the right tools to make their websites secure, fast, and ready to grow. Since many rely on their sites as their primary source of income, we are dedicated to their success, ensuring their websites remain up and running smoothly.

We believe every small business deserves the opportunity to grow and become something greater. That’s why we stand by our customers, offering more than technical support: we provide guidance, encouragement, and a sense of belonging. Our team is committed to supporting their dreams because their success matters, regardless of where they start.

I am proud of my team and feel a strong sense of belonging to them. The Hosting and Sales Serbia team makes daily efforts to assist customers with various challenges they face.

What have you learned about yourself through the projects you have worked on?

Through the projects I have worked on, I have become more patient and empathetic when addressing customer issues. The technical experience I have gained has significantly boosted my confidence in solving complex problems. Additionally, I have taken on more responsibility, fully aware that my solutions impact real businesses.

Much of this growth is attributed to the unwavering support and guidance of my incredible team and supervisor. Their encouragement has empowered me to tackle challenges with greater confidence and bravery.

What advice would you give to someone starting on the Care Team?

When I started on the Care Team, I quickly realized I was not alone. There is so much support around you, and you truly feel like part of a community. You will be respected, valued, and always have someone to lean on when things get tough. My biggest lesson? Do not give up when you hit a rough patch. There will be challenges, but that’s where real growth happens. Ask questions, rely on your team, and remember you are not just fixing problems, you are making a difference for people every single day.

What aspects of GoDaddy’s company culture do you appreciate the most?

What I appreciate most about GoDaddy’s culture is the sense of teamwork and collaboration. It is all about joining forces to get things done, without micromanagement. Everyone is trusted to do their best work, and there is a real emphasis on authenticity – you’re encouraged to be yourself. As a woman in technology, I especially value how GoDaddy fosters an inclusive environment where everyone’s voice is heard, and individuality is celebrated. It is empowering to work in a place where you are valued for who you are, and where trust is given to each person to contribute their unique strengths.

What do you enjoy doing outside of work?

Outside of work, I love spending time with my family, making memories that fill my heart. Most of my free time is spent taking peaceful walks in nature, soaking in the beauty around me, or visiting novel places I have never been to before. My partner, son, and I love to travel together, always seeking out new adventures and trying things we have never experienced. Whether it is discovering a hidden corner of the world, tasting something new, or simply enjoying each other’s company, it is about more than just the places we visit. It is about exploring life, immersing ourselves in nature, and appreciating the little moments that turn into something special.

Are you enjoying this series and want to know more about life at GoDaddy? Check out our GoDaddy Life social pages! Follow us to meet our team, learn more about our culture (Teams, ERGs, Locations), careers, and so much more. You’re more than just your day job, so come propel your career with us.

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