Tag: 3BL

Join the Paramount Veterans Network for an inspiring, monthly podcast-style panel discussion and interview that brings together military veterans, families, and advocates for powerful conversations and stories. Each episode dives into the rich backgrounds and experiences of our guests—whether they’re veterans, veteran service organizations, or military-themed creators. From behind-the-scenes insights into your favorite military-themed shows, to personal stories of resilience and camaraderie, this is your front-row seat to engaging with the military community in an impactful way. Grab your coffee (or tea) and connect with those who’ve served and those who support them.

The Paramount Veterans Network hosted another engaging session featuring guest host, Montel Williams, Marine Corps/Navy Veteran, tv host, producer, author speaking to special guest, CBS’ Beyond The Gates’ Maurice P. Kerry, Marine Corps Veteran and actor. In this episode, Maurice opened up about overcoming PTSD, homelessness, and personal loss as well as transforming pain into purpose. His journey from combat boots to call sheets is a testament to grit, growth, and never giving up. 

Maurice also chatted recently with Paramount VetNet’s Betty Diaz during a powerful fireside chat hosted by OppZo, a mission-driven FinTech company who provides fair and affordable working capital to SMB Government Contractors. The event entitled “From the Battlefield to the Big Screen.”, featured a night of purpose-driven storytelling, resilience, and reinvention by Maurice’s journey. View the full story here!

View other Paramount VetNet Coffee Chats here!

HAMILTON, Bermuda, May 16, 2025 /3BL/ – Bacardi, the world’s largest privately held international spirits company, proudly welcomed 80 students and seven faculty members from Florida International University (FIU) to its global headquarters in Bermuda last week as part of an immersive learning experience focused on the hospitality, tourism, and beverage industries.

The visiting students, representing FIU’s Chaplin School of Hospitality & Tourism Management, arrived in Bermuda via transatlantic cruise and spent the day at the Bacardi Global Headquarters as part of a full-day educational program curated by the Bacardi Bermuda team. The visit was organized in collaboration with FIU’s “Hospitality at Sea” program and is part of the university’s broader experiential learning initiative.

The visit included a guided tour of the iconic Bacardi Global Headquarters building and art collection. The agenda featured presentations on the Company’s heritage, strategic brand acquisitions, and its global ‘Good Spirited’ corporate sustainability initiatives. The experience culminated with a curated product tasting and lunch at the Bacardi 1862 Cocktail Bar for guests, all of which were of legal drinking age.

“This visit reflects our shared commitment to educating and inspiring the next generation of hospitality leaders by offering unique exposure to our company’s heritage, values, and vision for the future,” said Douglas Mello, Managing Director of Bacardi International Limited. “We’re proud to open our doors to students who are passionate about the industry and eager to learn from real-world examples of brand building, innovation, and sustainability.”

The longstanding partnership between Bacardi and FIU began in 2020 with the establishment of the Bacardi Center of Excellence at the Chaplin School of Hospitality & Tourism Management. This initiative, supported by a $5 million gift from Bacardi U.S.A., aims to inspire and educate the hospitality community on spirits, entrepreneurship, and beyond. The collaboration has led to the development of specialized beverage curricula, financial assistance for students, and the creation of programs like Future Proof—a certified bar training program designed to equip aspiring hospitality professionals with the skills needed to excel in the industry. In Bermuda, the Future Proof program is currently offered through the Bermuda Tourism Authority, making the training accessible to local residents interested in hospitality careers.

The faculty delegation was led by Professor John D. Buschman, Co-Director of the Global Sustainable Tourism Program. Other participating professors represented a range of specialties including international marketing, cuisine, leadership, and cruise line operations.

Bacardi has long supported education and workforce development in the hospitality industry through global initiatives such as Shake Your Future and its partnership with the Bacardi Center of Excellence at FIU.

About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.

HAMILTON, Bermuda, May 16, 2025 /3BL/ – Bacardi, the world’s largest privately held international spirits company, proudly welcomed 80 students and seven faculty members from Florida International University (FIU) to its global headquarters in Bermuda last week as part of an immersive learning experience focused on the hospitality, tourism, and beverage industries.

The visiting students, representing FIU’s Chaplin School of Hospitality & Tourism Management, arrived in Bermuda via transatlantic cruise and spent the day at the Bacardi Global Headquarters as part of a full-day educational program curated by the Bacardi Bermuda team. The visit was organized in collaboration with FIU’s “Hospitality at Sea” program and is part of the university’s broader experiential learning initiative.

The visit included a guided tour of the iconic Bacardi Global Headquarters building and art collection. The agenda featured presentations on the Company’s heritage, strategic brand acquisitions, and its global ‘Good Spirited’ corporate sustainability initiatives. The experience culminated with a curated product tasting and lunch at the Bacardi 1862 Cocktail Bar for guests, all of which were of legal drinking age.

“This visit reflects our shared commitment to educating and inspiring the next generation of hospitality leaders by offering unique exposure to our company’s heritage, values, and vision for the future,” said Douglas Mello, Managing Director of Bacardi International Limited. “We’re proud to open our doors to students who are passionate about the industry and eager to learn from real-world examples of brand building, innovation, and sustainability.”

The longstanding partnership between Bacardi and FIU began in 2020 with the establishment of the Bacardi Center of Excellence at the Chaplin School of Hospitality & Tourism Management. This initiative, supported by a $5 million gift from Bacardi U.S.A., aims to inspire and educate the hospitality community on spirits, entrepreneurship, and beyond. The collaboration has led to the development of specialized beverage curricula, financial assistance for students, and the creation of programs like Future Proof—a certified bar training program designed to equip aspiring hospitality professionals with the skills needed to excel in the industry. In Bermuda, the Future Proof program is currently offered through the Bermuda Tourism Authority, making the training accessible to local residents interested in hospitality careers.

The faculty delegation was led by Professor John D. Buschman, Co-Director of the Global Sustainable Tourism Program. Other participating professors represented a range of specialties including international marketing, cuisine, leadership, and cruise line operations.

Bacardi has long supported education and workforce development in the hospitality industry through global initiatives such as Shake Your Future and its partnership with the Bacardi Center of Excellence at FIU.

About Bacardi Limited
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 163 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.

In the world of competitive sailing, few events capture the imagination quite like SailGP. With 12 national teams racing high-tech F50 catamarans across multiple continents, the 2025 season has already delivered drama, record-breaking speeds, and innovative achievements – and we’re only halfway through.

A Season of High Stakes and High Speeds

Racing began with a tightly contested duel in Dubai, where New Zealand edged out the competition in a narrow victory. Australia quickly countered, clinching victory in Auckland. Meanwhile, Spain has established itself as a serious contender, posting one of the season’s top speeds at an impressive 96.03 km/h—and consistently making life difficult for the more seasoned squads.

Yet this season’s defining moments haven’t only been about podium finishes. Several high-profile incidents have underscored SailGP’s reputation for heart-pounding intensity. In Los Angeles, Denmark’s F50 collided with a race mark, forcing the team to withdraw from both the LA and San Francisco events. Soon after, Australia experienced a wingsail collapse at the start of a race in San Francisco, effectively handing Spain the top spot for that weekend.

A Logistical Feat: North America’s Doubleheader Weekend

For the first time ever, SailGP organized back-to-back events on consecutive weekends in Los Angeles and San Francisco, presenting an extraordinary logistical challenge. Moving all racing equipment – including the high-tech F50 catamarans and technical bases – between two major cities in just a few days required precise coordination.

As SailGP’s Official Global Logistics Partner, DP World played a crucial role in making this possible. DP World was responsible for transporting the critical racing equipment, technical bases, and ultra-sophisticated F50s between two major cities. The company moved more than 100 containers over nearly 500 miles within five days, ensuring all equipment arrived safely and on time for both race weekends.

​In the high-stakes arena of global sporting events like SailGP, the role of a dependable logistics partner is indispensable. As Brian Enright, CEO and Managing Director of DP World Americas, highlights in his Forbes Business Council article, “Logistics In Action: How Lessons From Global Sporting Events Can Drive Business Excellence,” the seamless execution of such events hinges on meticulous planning, innovation, and a commitment to sustainability.

“Behind every iconic sporting moment – whether it’s the intensity of the Olympic Games, the precision of Formula 1 or the global spectacle of the FIFA World Cup – lies a sophisticated yet often unseen force: logistics,” Enright wrote. “These events captivate millions, but their flawless execution depends on meticulous planning, innovation and commitment to sustainability.”

The precision required to transport cutting-edge F50 catamarans, technical bases, and equipment across continents mirrors the demands of global industries, where delays or missteps can disrupt entire operations. With events spanning the globe and tight turnaround times between races, the importance of a logistics partner capable of delivering seamless, timely, and efficient support cannot be overstated.

DP World, as SailGP’s Official Global Logistics Partner, exemplifies how logistical expertise is critical to deliver world-class events on a global stage.

Championing Inclusivity: The First Women’s Performance Camp

Empowering female athletes and expanding access to high-level competition are key pillars of SailGP’s vision. Following the season-opening race in Dubai in November 2024, DP World supported and facilitated the first-ever Women’s Performance Camp – an initiative designed to drive inclusivity in the sport and provide immersive training and mentorship for female SailGP athletes. By equipping women with experiences and resources that have traditionally been difficult to access, this training camp is just one example of how DP World is supporting meaningful change and enabling women to compete at the highest level.

The Road Ahead

As the championship race heats up, the margin for error narrows. With only a three-point spread currently separating the top contenders, every point gained – or lost – can spell the difference between Grand Final glory and a missed opportunity.

Watch the drama unfold:

• Australia SailGP Team’s wingsail collapse in San Francisco
• Women’s Performance Camp delivered by DP World
• Racing Redefined: DP World’s Logistics Drive SailGP’s 2025 Season

In the world of competitive sailing, few events capture the imagination quite like SailGP. With 12 national teams racing high-tech F50 catamarans across multiple continents, the 2025 season has already delivered drama, record-breaking speeds, and innovative achievements – and we’re only halfway through.

A Season of High Stakes and High Speeds

Racing began with a tightly contested duel in Dubai, where New Zealand edged out the competition in a narrow victory. Australia quickly countered, clinching victory in Auckland. Meanwhile, Spain has established itself as a serious contender, posting one of the season’s top speeds at an impressive 96.03 km/h—and consistently making life difficult for the more seasoned squads.

Yet this season’s defining moments haven’t only been about podium finishes. Several high-profile incidents have underscored SailGP’s reputation for heart-pounding intensity. In Los Angeles, Denmark’s F50 collided with a race mark, forcing the team to withdraw from both the LA and San Francisco events. Soon after, Australia experienced a wingsail collapse at the start of a race in San Francisco, effectively handing Spain the top spot for that weekend.

A Logistical Feat: North America’s Doubleheader Weekend

For the first time ever, SailGP organized back-to-back events on consecutive weekends in Los Angeles and San Francisco, presenting an extraordinary logistical challenge. Moving all racing equipment – including the high-tech F50 catamarans and technical bases – between two major cities in just a few days required precise coordination.

As SailGP’s Official Global Logistics Partner, DP World played a crucial role in making this possible. DP World was responsible for transporting the critical racing equipment, technical bases, and ultra-sophisticated F50s between two major cities. The company moved more than 100 containers over nearly 500 miles within five days, ensuring all equipment arrived safely and on time for both race weekends.

​In the high-stakes arena of global sporting events like SailGP, the role of a dependable logistics partner is indispensable. As Brian Enright, CEO and Managing Director of DP World Americas, highlights in his Forbes Business Council article, “Logistics In Action: How Lessons From Global Sporting Events Can Drive Business Excellence,” the seamless execution of such events hinges on meticulous planning, innovation, and a commitment to sustainability.

“Behind every iconic sporting moment – whether it’s the intensity of the Olympic Games, the precision of Formula 1 or the global spectacle of the FIFA World Cup – lies a sophisticated yet often unseen force: logistics,” Enright wrote. “These events captivate millions, but their flawless execution depends on meticulous planning, innovation and commitment to sustainability.”

The precision required to transport cutting-edge F50 catamarans, technical bases, and equipment across continents mirrors the demands of global industries, where delays or missteps can disrupt entire operations. With events spanning the globe and tight turnaround times between races, the importance of a logistics partner capable of delivering seamless, timely, and efficient support cannot be overstated.

DP World, as SailGP’s Official Global Logistics Partner, exemplifies how logistical expertise is critical to deliver world-class events on a global stage.

Championing Inclusivity: The First Women’s Performance Camp

Empowering female athletes and expanding access to high-level competition are key pillars of SailGP’s vision. Following the season-opening race in Dubai in November 2024, DP World supported and facilitated the first-ever Women’s Performance Camp – an initiative designed to drive inclusivity in the sport and provide immersive training and mentorship for female SailGP athletes. By equipping women with experiences and resources that have traditionally been difficult to access, this training camp is just one example of how DP World is supporting meaningful change and enabling women to compete at the highest level.

The Road Ahead

As the championship race heats up, the margin for error narrows. With only a three-point spread currently separating the top contenders, every point gained – or lost – can spell the difference between Grand Final glory and a missed opportunity.

Watch the drama unfold:

• Australia SailGP Team’s wingsail collapse in San Francisco
• Women’s Performance Camp delivered by DP World
• Racing Redefined: DP World’s Logistics Drive SailGP’s 2025 Season

• National recognition cites quality tree care, including proper pruning and training in accordance with industry standards
• Since 2017, the company has given away more than 15,000 trees to help customers conserve energy and maximize environmental benefits through strategic tree planting
• Tree care practices and programs promote safe, reliable electric service and abundant, healthy trees

ST. PETERSBURG, Fla., May 16, 2025 /3BL/ – The Arbor Day Foundation has recognized Duke Energy Florida for its tree care practices by naming the company a “Tree Line USA” utility for the 19th year in a row.

Duke Energy achieved Tree Line USA status by meeting certain criteria such as following industry standards for quality tree care, including proper pruning, annually training employees and contractors in best practices, sponsoring tree plantings and public education programs, and participating in annual Arbor Day events.

One such event is Duke Energy’s annual tree giveaway in partnership with the Arbor Day Foundation’s Energy-Saving Trees program. Each January, Duke Energy customers can order a free tree in honor of Florida Arbor Day. Since 2017, the company has given away more than 15,000 trees to customers throughout the state. The program helps customers conserve energy and reduce energy bills through strategic tree planting. The trees are shipped in 1-gallon buckets directly to customers’ homes with planting and care instructions in time for National Arbor Day on Friday, April 25.

“Trees are a vital part of Florida’s natural landscape, but they can also cause power outages during powerful storms,” said Melissa Seixas, Duke Energy Florida state president. “Through our many tree giveaways and programs, we show customers how they can help prevent power outages by making sure the tree they plant in their yard is the right tree in the right place.”

Throughout the year, Duke Energy schedules periodic vegetation maintenance along power lines to minimize outages caused by trees in or near transmission and distribution rights of way. The company also performs additional maintenance ahead of hurricane season. Duke Energy makes every effort to notify customers in advance of vegetation management by going door to door, by sending postcards or letters, or through digital communications.

Tree maintenance practices vary based on the voltage and type of line, as well as the type of tree and its proximity to the line. In some cases, the tree may need to be cut down to provide safe and reliable operation of the line. Trees located within the rights of way of high-voltage transmission lines are generally removed instead of pruned.

“We understand that customers often have concerns when trees are trimmed or removed in their neighborhoods,” Seixas said. “We follow industry standards and federal requirements to protect the health of the trees during trimming while also ensuring the integrity of power lines to continue providing the safe, reliable service we all depend on.”

It is important to remember that customers, property owners and untrained contractors should not prune or cut trees and plants near power lines. In addition, when planting trees near power lines, be sure to select a low-growing variety to minimize impact to the lines. Also, contact Sunshine 811 before digging to locate any underground utilities, which are often located in utility easements.

For more information about planning and planting vegetation around electrical facilities, please visit Duke Energy’s Right Tree Right Place website.

Duke Energy Florida

Duke Energy Florida, a subsidiary of Duke Energy, owns 12,500 megawatts of energy capacity, supplying electricity to 2 million residential, commercial and industrial customers across a 13,000-square-mile service area in Florida. 

Media contact: Laitin Sterling
Media line: 800.559.3853

View original content here.

CALGARY, Alberta, May 16, 2025 /3BL/ – Benevity Inc. today released its next-generation Enterprise Impact Platform, delivering the first all-in-one solution to simplify and scale corporate social responsibility (CSR) and social impact programs. The platform unifies giving, volunteering, grants management, and employee mobilization—empowering companies to better connect purpose with measurable business results.

Trusted by a community of more than 900 clients worldwide, Benevity developed the Enterprise Impact Platform to address the most pressing challenges faced by CSR and social impact professionals today: disconnected systems, limited visibility, employee disengagement, and risk exposure.

Benevity’s secure, enterprise-grade solution meets those needs head-on, offering unmatched governance, global reach, and the world’s largest fully vetted nonprofit network. The platform allows organizations to scale social impact and enhance the way they engage with communities, attract and retain talent, improve brand reputation, and foster innovation throughout the enterprise.

“Connecting purpose to business goals for leaders who are focused on creating performing and enduring organizations is our top priority,” said Chris Maloof, Chief Executive Officer, Benevity. “As CSR leaders strive to keep up with increasing responsibilities and a changing environment, our Enterprise Impact Platform is purpose-built to help drive scalable, measurable, and transformative impact programs from a single, unified environment.”

The recently released 2025 Benevity State of Corporate Purpose Report noted that the corporate purpose landscape is in a state of significant flux, with nearly two-thirds of businesses redefining their purpose strategy in the past year amid growing cross-functional demands on CSR leaders.

Grounded in client-centric design, Benevity’s Enterprise Impact Platform leverages industry-leading, AI-enabled design to provide a more complete view of purpose programs and improved visibility into engagement and impact metrics.

Benevity’s Enterprise Impact Platform Delivers:

• End-to-end program visibility across giving, volunteering, grants, and more,
• Built-in risk mitigation through enterprise governance, secure disbursement, and vetted nonprofits,
• Localized global reach to enable partnerships that reflect local relevance,
• Simplified workflows to reduce nonprofit burden and increase participation, and
• Employee empowerment to allow teams to support causes they care about.

Real Impact, Real Results

Some of the world’s leading organizations have successfully implemented Benevity’s Enterprise Impact Platform to drive measurable social and business impact within their organizations, in their communities, and society at large.

As a part of its commitment to helping people achieve brighter financial futures, Discover continues to make a meaningful impact in communities across the country. The company’s volunteer program, focused on education and community support, empowers employees to give back in ways that matter most to them. In addition, the “You Care We Share” program, enabled by Benevity, has seamlessly integrated donation matching, volunteer rewards, and hybrid volunteering into one cohesive platform.

Discover’s community-related results include: 

• 99%+ volunteer event satisfaction,
• 86% employee satisfaction with corporate citizenship, and
• 7M+ students impacted through financial literacy.

Adobe’s Global Employee Community Fund (ECF) uses Benevity’s Enterprise Impact Platform to power its global giving, including $30M+ to local communities. Adobe’s ECF empowers employees to nominate and select nonprofits for $20K grants. The program is localized, employee-led, and streamlined to reduce nonprofit burden.

Adobe’s global giving highlights include:

• Simplified application and reporting, which resulted in a 21% increase in program reach, measured by nonprofit applications, in 2024,
• Funding criteria aligned with Adobe’s value pillars, and
• Expanded access to Adobe for Nonprofits’ product offerings.

‍The Future of Purpose is Enterprise-Ready

The same State of Corporate Purpose Report reflects that executives are committed to investing in social impact programs because it’s good for business (92%) and prior Benevity research shows that 76% of CSR leaders reported plans to increase investments. The desire to do more good and power purpose at work is coupled with growing expectations for accountability, efficiency, and employee engagement. The Benevity Enterprise Impact Platform is uniquely designed to meet the moment.

About Benevity
Benevity, a certified B Corporation, is the leading global provider of social impact software, providing the only integrated suite of community investment and employee, customer and nonprofit engagement solutions. Recognized as one of Fortune’s Impact 20, Benevity provides a robust, all-in-one SaaS platform designed to simplify and scale CSR and social impact programs. The platform unifies giving, volunteering, grants management, and employee mobilization – empowering companies to connect purpose with measurable business results. With software that is available in 22 languages, Benevity has processed more than $18.5 billion in donations and 99 million hours of volunteering time to support 513,000 nonprofits worldwide. The company’s solutions have also facilitated 1.5 million micro-actions and managed grants worth $18 billion. For more information, visit benevity.com.

Media Contact:
‍Indrani Ray-Ghosal │ Press & Analyst Relations │ 1.647.574.9559 │ press@benevity.com

CNH brand, New Holland, has launched its 2025 Apprentice program, aimed at recognising the exceptional contributions of apprentices to the industry and highlighting how agriculture offers dynamic, technology-driven career paths.

As proud sponsors of the Red Bull Ampol Racing Team, New Holland is offering six exceptional apprentice service technicians the chance to experience race day action at one of six annual Supercars races.

CNH ANZ National Parts and Service Manager, Gary Pertot, said New Holland Australia’s groundbreaking Apprentice of the Year program is designed to attract and develop the next generation of agricultural technicians.

“Unlike traditional trade apprenticeships, this program accelerates learning, enabling apprentices to become fully productive within two years. Participants not only gain advanced technical skills but also benefit from a comprehensive training experience that creates lasting professional networks and opportunities across the agricultural sector.”

“Participants not only gain advanced technical skills but also benefit from a comprehensive training experience that creates lasting professional networks and opportunities across the agricultural sector.”

Gary said connecting apprentices with the high-tech world of Supercars shows agricultural technology can be just as challenging and sophisticated as motorsports.

“Just as Supercar teams rely on precision engineering, advanced data analytics, and complex technological systems, today’s agricultural professionals work with equally state-of-the-art machinery and technologies.

“The Supercars experience provides a tangible, exciting touchpoint for apprentices starting their career path to understand that agricultural careers are about innovation, technology, and high-performance engineering.

“By showcasing the high-tech world of modern agricultural machinery, the program aims to inspire emerging talent to see agriculture as a cutting-edge, rewarding professional pathway.

“We see this initiative as critical in addressing skills shortages and challenging outdated perceptions of farming as a low-tech industry, with there being limited opportunities existing in regional towns” he said.

The Apprentice of the Year program represents New Holland’s commitment to developing skilled professionals who will drive the future of agricultural innovation.

The winning apprentices for the 2025 Apprentice of the Year program will meet the team drivers and get on the tools with the Red Bull Ampol Racing team and Triple Eight Race Engineering team.

The program is open to service apprentices working across New Holland Agriculture’s network of 129 Australian and New Zealand dealerships, where Dealer Principals or Service Managers nominate outstanding apprentices.

3BL, a communications technology company helping organizations transform impact programs into a business advantage, today released Focus, an improved strategic intelligence platform designed to meet the evolving demands of today’s high-pressure corporate communications.

Focus represents the latest milestone in 3BL’s commitment to helping organizations connect purpose and performance. By combining market analysis and industry expertise with cutting-edge distribution and analytics, the platform redefines how organizations engage with an increasingly discerning and data-savvy audience.

We designed Focus by listening to our clients’ needs for practical tools that deliver results you can actually measure. Focus represents a critical evolution of our platform, addressing the challenges our clients face daily. The enhanced research and analysis tools provide clearer market insights, while our distribution network ensures your story reaches the key decision-makers you care about. The new real-time analytics helps teams make smarter decisions with their resources and demonstrate tangible impact.
 

— Charlie Wilkie, CEO, 3BL

 

A New Standard: Power your message with data, insight and confidence

Focus provides communications leaders with critical tools to balance impact goals while effectively managing their key audiences. Here’s how we work with our clients:

1. Understand the Market

Focus equips teams with insights, peer benchmarking, and strategic analysis to help define and sharpen messaging. By aligning communication strategies with evolving audience expectations and competitive trends, Focus enables brands to be recognized for their values and work.

2. Engage Target Audiences

Through 3BL’s proprietary distribution network—built and refined since 2009—Focus connects organizations with their key stakeholders. From business media and investors to employees and consumers, messages are tailored and targeted to achieve optimal resonance and reach.

3. Measure Your Results

With advanced analytics and performance dashboards, Focus tracks how messaging is landing in real time. Organizations can understand stakeholder sentiment, monitor positioning, and refine campaigns to drive measurable outcomes such as brand trust, awareness and influence.

4. Extend Your Team

Focus is more than a platform—it’s a service-backed solution. 3BL’s Client Success Team integrates seamlessly with internal teams to offer strategic guidance, custom reporting, and executional support, helping even the most resource-constrained teams operate with efficiency and confidence.

Impact communications have never been more important—or more difficult to get right. Get in touch to learn how Focus can help your team deliver smarter impact communications—visit here to explore the platform.

About 3BL

3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we’ve helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support.

3BL, a communications technology company helping organizations transform impact programs into a business advantage, today released Focus, an improved strategic intelligence platform designed to meet the evolving demands of today’s high-pressure corporate communications.

Focus represents the latest milestone in 3BL’s commitment to helping organizations connect purpose and performance. By combining market analysis and industry expertise with cutting-edge distribution and analytics, the platform redefines how organizations engage with an increasingly discerning and data-savvy audience.

We designed Focus by listening to our clients’ needs for practical tools that deliver results you can actually measure. Focus represents a critical evolution of our platform, addressing the challenges our clients face daily. The enhanced research and analysis tools provide clearer market insights, while our distribution network ensures your story reaches the key decision-makers you care about. The new real-time analytics helps teams make smarter decisions with their resources and demonstrate tangible impact.
 

— Charlie Wilkie, CEO, 3BL

 

A New Standard: Power your message with data, insight and confidence

Focus provides communications leaders with critical tools to balance impact goals while effectively managing their key audiences. Here’s how we work with our clients:

1. Understand the Market

Focus equips teams with insights, peer benchmarking, and strategic analysis to help define and sharpen messaging. By aligning communication strategies with evolving audience expectations and competitive trends, Focus enables brands to be recognized for their values and work.

2. Engage Target Audiences

Through 3BL’s proprietary distribution network—built and refined since 2009—Focus connects organizations with their key stakeholders. From business media and investors to employees and consumers, messages are tailored and targeted to achieve optimal resonance and reach.

3. Measure Your Results

With advanced analytics and performance dashboards, Focus tracks how messaging is landing in real time. Organizations can understand stakeholder sentiment, monitor positioning, and refine campaigns to drive measurable outcomes such as brand trust, awareness and influence.

4. Extend Your Team

Focus is more than a platform—it’s a service-backed solution. 3BL’s Client Success Team integrates seamlessly with internal teams to offer strategic guidance, custom reporting, and executional support, helping even the most resource-constrained teams operate with efficiency and confidence.

Impact communications have never been more important—or more difficult to get right. Get in touch to learn how Focus can help your team deliver smarter impact communications—visit here to explore the platform.

About 3BL

3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we’ve helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support.