Tag: 3BL

New Holland, a brand of CNH, is proud to highlight the extraordinary impact that the donation of a TT model tractor has generated within the community of Bugiri, Uganda, through the work of God in Action Uganda (GiAU), an orphanage and community relief organization. Delivered in April 2025, this tractor’s impact has gone far beyond being a piece of agricultural equipment, it has become a catalyst for social, economic, and community transformation.

The TT tractor is used on the organization’s farm to accelerate its mission of creating a fully self‑sustaining agricultural system that provides long‑term support for both children and elders in need.

The farm represents a crucial pillar of GiAU’s vision: to cultivate the resources needed to feed the community of Bugiri, generate income, and ultimately build a dedicated dormitory that will offer a safe and permanent home for the orphans under their care. By strengthening their ability to produce and sell crops, the organization aims to secure a future marked by dignity, independence, and opportunity.

The benefits extend beyond the orphanage. Farmers from the surrounding community have also been able to access the tractor’s capabilities, strengthening the resilience of the entire village. What began as a single act of generosity has grown into a shared resource, empowering local agricultural development and community cooperation.

This project forms part of CNH’s Sustainable Development Initiatives and represents the New Holland brand’s support of fair, inclusive, and sustainable agriculture worldwide.

Through projects such as this, New Holland continues to promote farming practices that enhance livelihoods, strengthen communities, and create meaningful, lasting change.

New Holland, a brand of CNH, is proud to highlight the extraordinary impact that the donation of a TT model tractor has generated within the community of Bugiri, Uganda, through the work of God in Action Uganda (GiAU), an orphanage and community relief organization. Delivered in April 2025, this tractor’s impact has gone far beyond being a piece of agricultural equipment, it has become a catalyst for social, economic, and community transformation.

The TT tractor is used on the organization’s farm to accelerate its mission of creating a fully self‑sustaining agricultural system that provides long‑term support for both children and elders in need.

The farm represents a crucial pillar of GiAU’s vision: to cultivate the resources needed to feed the community of Bugiri, generate income, and ultimately build a dedicated dormitory that will offer a safe and permanent home for the orphans under their care. By strengthening their ability to produce and sell crops, the organization aims to secure a future marked by dignity, independence, and opportunity.

The benefits extend beyond the orphanage. Farmers from the surrounding community have also been able to access the tractor’s capabilities, strengthening the resilience of the entire village. What began as a single act of generosity has grown into a shared resource, empowering local agricultural development and community cooperation.

This project forms part of CNH’s Sustainable Development Initiatives and represents the New Holland brand’s support of fair, inclusive, and sustainable agriculture worldwide.

Through projects such as this, New Holland continues to promote farming practices that enhance livelihoods, strengthen communities, and create meaningful, lasting change.

New Holland, a brand of CNH, is proud to highlight the extraordinary impact that the donation of a TT model tractor has generated within the community of Bugiri, Uganda, through the work of God in Action Uganda (GiAU), an orphanage and community relief organization. Delivered in April 2025, this tractor’s impact has gone far beyond being a piece of agricultural equipment, it has become a catalyst for social, economic, and community transformation.

The TT tractor is used on the organization’s farm to accelerate its mission of creating a fully self‑sustaining agricultural system that provides long‑term support for both children and elders in need.

The farm represents a crucial pillar of GiAU’s vision: to cultivate the resources needed to feed the community of Bugiri, generate income, and ultimately build a dedicated dormitory that will offer a safe and permanent home for the orphans under their care. By strengthening their ability to produce and sell crops, the organization aims to secure a future marked by dignity, independence, and opportunity.

The benefits extend beyond the orphanage. Farmers from the surrounding community have also been able to access the tractor’s capabilities, strengthening the resilience of the entire village. What began as a single act of generosity has grown into a shared resource, empowering local agricultural development and community cooperation.

This project forms part of CNH’s Sustainable Development Initiatives and represents the New Holland brand’s support of fair, inclusive, and sustainable agriculture worldwide.

Through projects such as this, New Holland continues to promote farming practices that enhance livelihoods, strengthen communities, and create meaningful, lasting change.

Originally published on 3M News Center

As part of a continued effort to inspire the next generation of scientists, 3M is partnering with DoSomething and Amazon MGM Studios to launch Project STEM Heroes, a nationwide program encouraging young people to explore STEM careers and recognize the mentors who sparked their curiosity. Aligned with the release of the science fiction film “Project Hail Mary,” the initiative invites youth to submit videos sharing their passion for STEM and the teachers who shaped their journey, with the opportunity to earn a scholarship.

Representatives from 3M and DoSomething, a leading hub for youth-centered leadership and service, attended the world premiere of “Project Hail Mary,” joined by a 3M scientist and a group of students and teachers, including two Project STEM Heroes scholarship recipients. While in St. Paul, Minnesota, 3M also hosted a volunteer event with STARBASE Minnesota Inc., an organization that inspires creativity and hands-on learning for students, where 3M employees supported programming designed to empower students in their STEM exploration.

“Project STEM Heroes inspires young people to discover and unlock their passion for STEM, while celebrating the educators who sparked their passion,” said DeNora Getachew, CEO of DoSomething. “Partnering with 3M to honor these students and teachers at the ‘Project Hail Mary’ premiere highlighted real stories of curiosity and mentorship. Together, we’re helping the next generation to see themselves as innovators and problem solvers.”

Encouraged by the message of Project STEM Heroes, nearly 300 3M volunteers partnered with STARBASE to take action by assembling hands-on STEM materials that will reach more than 19,000 students.

As part of a continued effort to inspire the next generation of scientists and impact communities, 3M employees exceeded their 2025 goal of contributing 100,000 volunteer hours globally, reaching over 144,000 hours. As community needs persist, the company’s goal this year is to achieve 160,000 volunteer hours.

From building 780 model rocket engine mounts to preparing thousands of STEM kits, these efforts will help bring lessons like rocket launches and missions to Mars to life.

“Our decades-long partnership with 3M is invaluable, and events like this are among the highlights because they allow us to engage directly with dedicated 3M volunteers,” said Melanie Peters, Executive Director of STARBASE Minnesota Inc. “Our programs serve fifth‑grade students – an age when many begin to decide whether they see themselves as ‘STEM students’ or not. It’s critical for us to reach them at this stage with a high-impact experience that builds confidence and sparks curiosity.”

Together, these efforts reflect 3M’s ongoing commitment to empowering the next generation of innovators and providing youth around the world with meaningful STEM education experiences.

 

Originally published on 3M News Center

As part of a continued effort to inspire the next generation of scientists, 3M is partnering with DoSomething and Amazon MGM Studios to launch Project STEM Heroes, a nationwide program encouraging young people to explore STEM careers and recognize the mentors who sparked their curiosity. Aligned with the release of the science fiction film “Project Hail Mary,” the initiative invites youth to submit videos sharing their passion for STEM and the teachers who shaped their journey, with the opportunity to earn a scholarship.

Representatives from 3M and DoSomething, a leading hub for youth-centered leadership and service, attended the world premiere of “Project Hail Mary,” joined by a 3M scientist and a group of students and teachers, including two Project STEM Heroes scholarship recipients. While in St. Paul, Minnesota, 3M also hosted a volunteer event with STARBASE Minnesota Inc., an organization that inspires creativity and hands-on learning for students, where 3M employees supported programming designed to empower students in their STEM exploration.

“Project STEM Heroes inspires young people to discover and unlock their passion for STEM, while celebrating the educators who sparked their passion,” said DeNora Getachew, CEO of DoSomething. “Partnering with 3M to honor these students and teachers at the ‘Project Hail Mary’ premiere highlighted real stories of curiosity and mentorship. Together, we’re helping the next generation to see themselves as innovators and problem solvers.”

Encouraged by the message of Project STEM Heroes, nearly 300 3M volunteers partnered with STARBASE to take action by assembling hands-on STEM materials that will reach more than 19,000 students.

As part of a continued effort to inspire the next generation of scientists and impact communities, 3M employees exceeded their 2025 goal of contributing 100,000 volunteer hours globally, reaching over 144,000 hours. As community needs persist, the company’s goal this year is to achieve 160,000 volunteer hours.

From building 780 model rocket engine mounts to preparing thousands of STEM kits, these efforts will help bring lessons like rocket launches and missions to Mars to life.

“Our decades-long partnership with 3M is invaluable, and events like this are among the highlights because they allow us to engage directly with dedicated 3M volunteers,” said Melanie Peters, Executive Director of STARBASE Minnesota Inc. “Our programs serve fifth‑grade students – an age when many begin to decide whether they see themselves as ‘STEM students’ or not. It’s critical for us to reach them at this stage with a high-impact experience that builds confidence and sparks curiosity.”

Together, these efforts reflect 3M’s ongoing commitment to empowering the next generation of innovators and providing youth around the world with meaningful STEM education experiences.

 

Originally published on 3M News Center

As part of a continued effort to inspire the next generation of scientists, 3M is partnering with DoSomething and Amazon MGM Studios to launch Project STEM Heroes, a nationwide program encouraging young people to explore STEM careers and recognize the mentors who sparked their curiosity. Aligned with the release of the science fiction film “Project Hail Mary,” the initiative invites youth to submit videos sharing their passion for STEM and the teachers who shaped their journey, with the opportunity to earn a scholarship.

Representatives from 3M and DoSomething, a leading hub for youth-centered leadership and service, attended the world premiere of “Project Hail Mary,” joined by a 3M scientist and a group of students and teachers, including two Project STEM Heroes scholarship recipients. While in St. Paul, Minnesota, 3M also hosted a volunteer event with STARBASE Minnesota Inc., an organization that inspires creativity and hands-on learning for students, where 3M employees supported programming designed to empower students in their STEM exploration.

“Project STEM Heroes inspires young people to discover and unlock their passion for STEM, while celebrating the educators who sparked their passion,” said DeNora Getachew, CEO of DoSomething. “Partnering with 3M to honor these students and teachers at the ‘Project Hail Mary’ premiere highlighted real stories of curiosity and mentorship. Together, we’re helping the next generation to see themselves as innovators and problem solvers.”

Encouraged by the message of Project STEM Heroes, nearly 300 3M volunteers partnered with STARBASE to take action by assembling hands-on STEM materials that will reach more than 19,000 students.

As part of a continued effort to inspire the next generation of scientists and impact communities, 3M employees exceeded their 2025 goal of contributing 100,000 volunteer hours globally, reaching over 144,000 hours. As community needs persist, the company’s goal this year is to achieve 160,000 volunteer hours.

From building 780 model rocket engine mounts to preparing thousands of STEM kits, these efforts will help bring lessons like rocket launches and missions to Mars to life.

“Our decades-long partnership with 3M is invaluable, and events like this are among the highlights because they allow us to engage directly with dedicated 3M volunteers,” said Melanie Peters, Executive Director of STARBASE Minnesota Inc. “Our programs serve fifth‑grade students – an age when many begin to decide whether they see themselves as ‘STEM students’ or not. It’s critical for us to reach them at this stage with a high-impact experience that builds confidence and sparks curiosity.”

Together, these efforts reflect 3M’s ongoing commitment to empowering the next generation of innovators and providing youth around the world with meaningful STEM education experiences.

 

COMPLIMENTARY WEBINAR

Preparing for CSRD Mandatory Assurance: What Companies Need to Do Now

Thursday, April 30th, 2026 at 10:00 AM PST

REGISTER TODAY

If your organization is in scope for the Corporate Sustainability Reporting Directive (CSRD), the next step is building the processes, controls, and evidence needed to meet assurance requirements. This session provides a practical roadmap for readiness, covering data governance, internal control frameworks, documentation standards, and alignment with ESRS reporting.

Whether you are early in your CSRD journey or already reporting, this complimentary 30-minute webinar will help you build an assurance-ready ESG reporting system.

Join Danielle Stapleton, SCS Global Services’ Program Manager for ESG Assurance, as she highlights the following:

– What auditors will expect
– Common challenges organizations face in their first assurance cycle
– Key actions companies should take now to avoid delays or rework

A live Q&A session will follow the discussion.

REGISTER NOW

NEW YORK, April 2, 2026 /3BL/ – Chief Executives for Corporate Purpose® (CECP) today released a new report, Corporate Foundations: Optimizing for Returns, providing the first comprehensive data-driven framework for understanding how corporate foundations deliver value to both society and the business.

Drawing on data from CECP’s Giving in Numbers™ and recent survey insights, the report highlights that corporate foundations have become a staple for leading companies. In a two-decade matched set of companies, 92% maintained at least one corporate foundation. Despite fluctuations due to mergers and acquisitions, these foundations have proven to be an essential tool in companies’ corporate purpose toolbox.

“Optimization for social and business returns does not happen by accident; it requires intention, strategy, and collaboration,” said Leah Battin, Manager, Strategic Advisory at CECP. “This research moves the conversation from assumptions about the value of foundations to actions that bring business value across four key areas: social results, reputation and trust, internal culture, and financial benefits.”

Key Findings for Corporate Leaders:

• Financial and Strategic Resilience: Companies with foundations demonstrate higher financial performance, with median revenue 4% higher and median pre-tax profit (PTP) 37% higher after establishing a foundation. Furthermore, foundations provide consistent community investment during financially volatile periods, according to 62% of leaders.
• A New Regulatory Landscape: Following the One Big Beautiful Bill Act (OBBBA), companies now face a minimum donation requirement of 1% of taxable income to be eligible for corporate tax deductions. While 37% of leaders say decisions are not driven by tax-deductibility, 46% acknowledge it as a moderately significant factor.
• Internal Culture and Engagement: Foundations are a powerhouse for employee engagement. Companies with foundations see median volunteer hours that are 104% higher than those without. On average, establishing a foundation leads to a 78% increase in volunteer hours and a 55% increase in the number of volunteer programs offered.
• Reputation and Trust: Companies with foundations rank an average of 2.3 places higher on the Axios Harris Reputation 100. They also score significantly higher on metrics of trust, ethics, citizenship, and character.
• Social Impact Superiority: Foundations drive deeper social investment. Data show companies with foundations have a 6% higher median Total Community Investment (TCI) and a 43% higher median matching-gift total than their peers without foundations.

The report also introduces the Corporate Foundation Returns Index, a diagnostic tool for corporate foundation leaders to assess how their strategic decisions—such as geographic footprint and program areas—optimize these specific returns. Currently, 80% of leaders categorize their foundations as either “Impact Drivers” (cross-sector, cross-enterprise initiatives) or “Community Collaborators” (prioritizing specific geographies and/or headquarters) reflecting a strong focus on ecosystem change and business integration of corporate purpose.

CECP utilized a multi-method research approach to identify systemic differences between companies with and without foundations. The core of the study involved a matched-group design, pairing 45 foundation-led companies against a control group of 45 similar peers based on industry, revenue, and headcount. This quantitative analysis was supplemented by 20 years of longitudinal data from CECP’s Giving in Numbers™ and recent CECP Pulse Surveys. Additionally, findings were validated through a questionnaire with 47 corporate foundation leaders and subsequent working groups to refine the report’s Corporate Foundation Returns Index.

CECP Media Contact

Katie Leasor

kleasor@cecp.co

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About Chief Executives for Corporate Purpose (CECP)

Chief Executives for Corporate Purpose® (CECP) is the only nonpartisan business counsel and network dedicated to driving measurable returns on purpose. We promote responsible purpose-driven business as it increases customer loyalty, builds employee engagement, improves brand trust, attracts top talent, connects with strategic investors, and contributes to the bottom line.

More than 200 of the world’s leading companies seek to improve their return on purpose through access to CECP’s solutions in insights and benchmarking. With our companies, we harness the power of purpose for business, stakeholders, and society.

For more information, visit http://cecp.co.

SAN FRANCISCO, April 2, 2026 /3BL/ – Engage for Good today announced three recipients of its 2026 Halo Awards, recognizing leaders who are defining what purpose-driven business looks like, and where it’s headed.

For more than two decades, The Halo Awards have recognized best in class partnerships between corporations and nonprofits. This year EFG is launching three awards recognizing leaders doing the work and this year’s honorees span generations of leadership: a pioneer who helped define corporate purpose, a leader advancing how partnerships operate today, and a rising voice reimagining what comes next. The 2026 Impact Honorees are:

• Lifetime Achievement Award: Carol Cone
• Impact Leader of the Year: Karen Little, PayPal
• Emerging Leader of the Year: Jorge Alvarez, Active Minds

“This year’s leadership honorees reflect the full arc of where our field has been and where it’s going,” said Muneer Panjwani, CEO of Engage for Good. “From those who helped build the foundation of purpose-driven business, to leaders who have strengthened and expanded it through community and strategic partnership, to a new generation bringing fresh energy, cultural fluency, and innovative approaches to the work—each is helping define what leadership in social impact looks like today. Together, they represent a field that is evolving, deepening, and rising to meet a more complex moment.”

Carol Cone: Building the Foundation of Corporate Purpose

“Carol Cone is the architect of the modern corporate purpose movement,” said Panjwani. “Much of what companies now consider standard practice—from partnership strategy to brand integration—can be traced back to her work. She helped move this field from the margins of business to the center of how companies build trust and growth. She didn’t just contribute to this space, she defined and legitimized it.”

Carol Cone, the CEO of Carol Cone on Purpose, built cause marketing into a business strategy today called purpose, founding the nation’s first consultancy in 1983.

• Cone pioneered the process for creating purpose-related programs and codified insights for more than 35 years.
• She formalized the field through over 30 groundbreaking research reports, including the first U.S. consumer cause marketing study in 1993—The Cone/Roper Report—that established cause marketing and purpose-driven strategy as core business practice.
• Cone and her colleagues have created over 150 purpose initiatives, advising some of the world’s leading companies and nonprofits on how to build authentic and lasting campaigns for true business and societal impact.
• She’s channeled $5 billion to social causes by creating award winning, sustainable initiatives, like:
  • American Heart Association Go Red for Women
  • Avon Breast Cancer Crusade
  • Microsoft YouthSpark
  • PNC Grow Up Great
  • Aflac’s My Special Aflac Duck
• Cone launched Purpose 360 in 2018, the podcast focusing on purpose leaders and their inspiring stories from around the globe.
• She’s mentored, along with her colleagues, more than 1,000 young social impact professionals.

“I am deeply honored to receive this recognition from Engage for Good, a community that has inspired and shaped my life’s work,” said Carol Cone. “I’ve watched our field grow from a handful of believers into a movement that proves doing good is not an add-on to business, but its very soul. Through every evolution–cause marketing, shared value, purpose–we’ve shown that compassion and impact are powerful forces for change. Even in challenging times, I believe this truth will only grow stronger: when organizations lead with purpose, they don’t just succeed, they deeply matter to their employees, customers and communities.”

Karen Little: Advancing How Impact Happens in Practice

“Karen’s leadership stands out because of the way she brings people together,” said Panjwani. “She leads with generosity and a genuine commitment to collaboration, elevating those around her and creating space for others to do their best work. That mindset is essential if this field is going to continue to grow and evolve. I cannot think of anyone more deserving of the inaugural Impact Leader of the Year award.”

Karen Little, who leads Rapid Response at PayPal, is being recognized not only for her collaborative and convening spirit, but also for her leadership in shaping the field, her sharp understanding of how to align business priorities with meaningful social outcomes, and designing and mobilizing partnerships that respond to real-world challenges with speed, coordination, and scale. Her balance between rigor and empathy, between strategy and humanity, is what sets her leadership apart. She has helped define what modern social impact can look like: thoughtful, responsive, and grounded in real needs.

• In 2025, she led PayPal’s response to the Los Angeles wildfires, demonstrating how corporate capabilities can be activated quickly to support communities, first responders, and nonprofit partners during times of crisis. She has also helped define and establish best practices in strategic disaster philanthropy and is a thought leader in the space.
• Several years ago, Little founded the Bay Area Social Impact Gathering to create space for meaningful connection and collaboration. What began as a small convening of a dozen peers has grown into a network of more than 250 professionals across the corporate social impact, sustainability, foundation, nonprofit, and consulting sectors.
• She recently served as Co-Chair of the Tech Sector Disaster Working Group, a collaborative corporate initiative that brings together tech leaders to respond to crises and support community recovery more effectively.

“I’m so honored to receive this recognition, thank you,” said Karen Little. “Having spent two decades immersed in this work, I’m continually inspired by the generosity, creativity, and collaboration that define the Engage for Good community. This field has always been a team effort, and I’ve been fortunate to learn from and work alongside people deeply committed to supporting communities in meaningful ways. This recognition reflects not just my journey, but the collective impact we’re building together to show up for people when it matters most.”

Jorge Alvarez: Recognizing the Next Generation of Leadership

“Jorge represents exactly the kind of leadership this field needs more of,” said Panjwani. “He brings together strategy, partnership, and cultural relevance in a way that is both rare and deeply impactful. What makes him stand out is not just his work to advance mental health through corporate partnerships, but how he does it—with rigor, empathy, and a genuine commitment to the communities he serves. We are proud to recognize him as our Emerging Leader of the Year and excited to see how he will shape the corporate impact field in the future.”

Jorge Alvarez, the Senior Manager, Corporate Partnerships & Engagement at Active Minds, is being recognized as a rising leader who is helping to redefine how corporate–nonprofit partnerships are built and scaled. He built and stewarded a growing portfolio of corporate partnerships at Active Minds, driving funder-facing thought leadership strategy and helping position the organization within a rapidly evolving CSR landscape.

• Alvarez advocates for and builds the infrastructure for youth to co-create and lead, with the ultimate goal of ensuring mental health is seen and treated as a civic priority. Through their Youth Leadership Council, he advised MTV Entertainment Studios and Active Minds A.S.K. campaign and digital experience which reached 28M+ people. In 2022, Jorge spoke at The Biden-Harris White House at the Youth Mental Health Action Forum.
• Alvarez was also recognized as a 2023 Young Innovator in Behavioral Health (now the Young Futures Award) by Behavioral Health Tech.
• He serves on the board of directors of Youth MOVE National, extending his commitment to systems change beyond his day-to-day role and into broader movement-building.

“This recognition from Engage for Good is an honor—and I hope it serves as a call to action,” said Jorge Alvarez, Senior Manager, Corporate Partnerships & Engagement at Active Minds. Youth and young adults are eager to lead; they just need organizations, institutions, and allies to listen and respond by equipping them with the tools and resources to lead in the ways that work best for them. At Active Minds, we’re championing a new era of mental health by supporting programs that do exactly that. Being recognized not just for what I’ve accomplished in my role, but for what’s still possible, is a powerful reminder that progress is ongoing — and that meaningful change will continue to be driven by the next generation.”

About the Halo Awards

Now in its 24th year, The Halo Awards are the social impact sector’s longest-running recognition of excellence in corporate–nonprofit partnerships. Past awardees include Google, Procter & Gamble, Big Brothers Big Sisters, Macy’s, The Trevor Project, and more.

All honorees will be recognized at The Halo Awards Gala during the Engage for Good 2026 Conference, April 21–24 in Palm Springs, California. Adyen and Blackbaud are premier sponsors of the conference. It will bring together more than 700 corporate and nonprofit leaders to explore the strategies, partnerships, and innovations shaping the future of social impact.

Registration is open at https://events.engageforgood.com/conference. 

ATLANTA, April 2, 2026 /3BL/ – The Ray is pleased to announce a significant expansion of its long-standing partnership with the Georgia Department of Transportation (GDOT). Following the success of initial trials, a new Memorandum of Agreement (MOA) has been signed to implement dual-purpose habitat and slope stabilization projects across 10 strategic sites in Central, East Central, and West Central Georgia.

This statewide rollout represents a transition from localized research to a scalable infrastructure strategy. By integrating native pollinator habitats—specifically designed to support the Monarch butterfly—into the highway right-of-way, The Ray and GDOT are optimizing public land for both safety and high-performance land management.

Biological Engineering for Roadside Safety

At the core of this 10-site expansion is the use of living infrastructure to solve traditional engineering challenges. One of the primary sites, shared with Kia Georgia at Exit 6, serves as a model for how deep-rooted native vegetation can replace high-maintenance turf to provide:

• Soil Stabilization: Native grasses and wildflowers develop complex root architectures that anchor the soil more effectively than shallow-rooted turf, reducing the risk of erosion and slope failure on steep embankments.
• Maintenance Cost Savings: By establishing self-sustaining habitats, GDOT can reduce the frequency of mechanical mowing and chemical herbicide applications, resulting in significant long-term operational savings.
• Pollution Filtration: These “working landscapes” act as natural buffers, capturing and filtering road runoff before it leaves the transportation corridor.

A Model for Inter-Agency Cooperation

The signing of this MOA is a testament to the collaborative vision of leadership of both The Ray and GDOT, namely Andrew Heath and the GDOT’s State Maintenance Office. This multi-district approach ensures that the benefits of natural capital are distributed statewide, creating a system of high-performance roadsides that strengthens and stabilizes our physical transportation network.

“The Ray is dedicated to proving that the roadside can do more than move vehicles, said Josh Weaver, Natural Capital Manager for The Ray. “By scaling these 10 sites with GDOT, we are demonstrating a sophisticated approach to asset management that prioritizes both the integrity of our infrastructure and the health of our local ecosystems.”

Planting for the Future

Work on these sites is already underway, with a focus on preparing the soil for native seed mixes calibrated to Georgia’s climate and soil types. These sites will not only serve as a refuge for endangered pollinators but also function as “living laboratories” where The Ray can continue to gather data on the economic and mechanical advantages of biological roadside management.

As these 10 sites take hold across the state, they will provide a roadmap for other DOTs nationwide to transform underutilized rights-of-way into high-value, resilient infrastructure assets.

Stay tuned as we track the progress of these sites from the initial seeding to full bloom. Let’s drive the future together.

Media Contact:

Dallen McLemore: dallen@theray.org 229-449-6168