Author: sHq_LoGiNz

Originally published by GoDaddy’s Small Business Research Lab

From Resiliency to Resolve: The State of Small Businesses

Small businesses have always been resilient. This year we are seeing something else too. Entrepreneurs are moving forward with intention and conviction. They are not just adapting, but they are committed, and staying present.

Over 70% of small business owners are confident they will achieve their definition of success in their lifetime. With AI reshaping how they grow, the outsized local economic impact is scaling faster than ever. Below is a 2025 wrap-up report on their outlook, plans to hire, and where you can find them online and nationally.

Introduction

For over six years, the GoDaddy Small Business Research Lab (formerly Venture Forward) has reported annually on digital businesses with typically fewer than 10 employees. Our research has captured the growth in number of jobs they create, their aspirations as well as challenges, and how patterns have shifted across the country and where they are taking root and thriving. We invite you to explore the key findings, customize the interactive map, download the charts, and share this with anyone supporting or owning a small business.

Report Sections

• Small business growth by location and industry
• Updated economic impact
• Customer stories
• Key entrepreneur insights

Microbusinesses Are Growing

Resilience has been a defining trait of small businesses, and in 2025, resolve stands out just as strongly.

In Canada, small and microbusinesses continue to expand in number and influence all over the country. Last year’s report highlighted the steady rise of entrepreneurs even in more remote areas – and this year, that momentum persists. Many of the entrepreneurs represented here are running relatively young businesses, often less than a decade old, and their ability to operate without a physical storefront has given them the flexibility to adapt quickly and seize new opportunities. These patterns align with survey insights from over 1,800 small business owners this year, and their steadfast focus, navigation of financial challenges, and positive business impact from using AI.

The chart below is a ranking of provinces by the highest microbusiness counts.

While strong activity is led by more populated areas, entrepreneurship is also accelerating fast in some smaller areas like Yukon. While Ontario is the largest community of small businesses, British Columbia is the densest. Density shows how many microbusinesses exist per 100 people. It gives us a clearer way to compare large and small provinces.

Provinces Ranked By Microbusiness Count

Province	Active Microbusinesses Q3 ’25	1 year Microbusiness Count % Growth	Microbusiness Density Q3 ’25
Ontario	428,608	17%	2.7
British Columbia	170,943	16%	3.1
Quebec	155,601	14%	1.7
Alberta	111,929	19%	2.4
Manitoba	19,285	15%	1.3
Saskatchewan	16,240	13%	1.3
Nova Scotia	14,925	16%	1.4
New Brunswick	9,470	4%	1.1
Newfoundland and Labrador	4,453	15%	0.8
Prince Edward Island	2,715	9%	1.5
Yukon	817	23%	1.8
Northwest Territories and Nunavut	613	16%	1.4

Source: GoDaddy Small Business Research lab 2025​

Each year, the GoDaddy Small Business Research Lab reports on changes in e-commerce activity, including revenue, order volume, or number of sellers, based on data self-reported by website owners. The findings surface notable shifts in demand and participation, highlighting which products and services are drawing more suppliers, such as Writing and Business as well as Entertainment in 2025. These rankings show which industries saw the biggest year-over-year growth in entrepreneurs selling online.

Top 5 Ecommerce Industries in 2025 
Ranked by growth in entrepreneurs

• Rank #1: Writing: +23%
• Rank #2: Business: +19%
• Rank #3: Religion: +18%
• Rank #4: Public Space +17%
• Rank #4: Entertainment: +16%

Customer Stories

Myriam Provost
Atelier Renouveau par Myriam, ATELIERRENOUVWAU.CA

Myriam Provost started Atelier Renouveau par Myriam with a simple belief that old furniture deserves a second life. What began as a passion project during the pandemic quickly grew as customers fell in love with her restored vintage pieces. When she launched her bilingual website, she felt her business shift from hobby to real company. The site helped her reach new buyers who valued her eye for design and her careful craftsmanship. Today Myriam manages every step of the process herself and continues to build a loyal community. Her story shows how digital tools can turn one person’s creativity into a growing microbusiness.

Sadaf Rahimi
Charcuterie Vancouver, CHARCUTERIEVANCOUVER.com

Sadaf Rahimi built Charcuterie Vancouver from her love of bringing people together through food. She started with events and custom grazing tables, growing a small following that appreciated her care and artistry. When the pandemic halted gatherings, she refused to let the business fade. She shifted to individual charcuterie boxes and built a simple website so customers could order directly. The change kept her business alive and introduced her work to a wider community. Sadaf’s journey from newcomer to Canada to successful microbusiness owner shows how resilience, creativity, and digital tools can help an idea grow even in the toughest moments.

Key Entrepreneur Insights

Since 2019, GoDaddy’s Small Business Research Lab has surveyed over 60,000 global microbusiness owners with a GoDaddy domain and active website and just under 10,000 in Canada. Their answers give us a real view of how people are navigating changing conditions, and often offer an early signal of what’s ahead. Their responses cut through broader noise and provide a clearer, bottom-up read on the grassroots economy.​​ The below chart captures their outlook for their business revenue compared to the national economy over the second half of 2025.

Positive outlook for my business vs. the economy.

	Business	Economy
Nov ’23	69%	27%
Jul ‘24	68%	38%
Jul ’25	60%	26%

Source: GoDaddy Venture Forward Canada National Survey. July 2025 (N-= 3,101)​

Microbusinesses in Canada are, by design, small. 92% have fewer than ten employees, and over a quarter are run by solo entrepreneurs. Many owners are still building toward full-time operations, with 28% saying their business is their main source of income, 38% using it as supplemental income, and 34% reporting that it currently generates no income, which may be due to the recent start of the business.​

Half are first-time founders, and about 1 in 4 currently own more than one business. 37% previously sold a business at a profit or broke-even. This shows how strongly entrepreneurial ambition is continuing in Canada, with people experimenting, launching, and growing multiple ideas even in a shifting economic landscape. This is a community that is both resilient and resolute.

Microbusinesses are small

• 92%: Microbusinesses with fewer than 10 employees
• 56% are solo entrepreneurs

Microbusinesses generate income

• 28%: Main
• 38%: Supplemental
• 34%: No Income

About 1 in 4 currently own more than one business

50% are first-time small business owners.

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

While broader economic conversations leaned toward caution in 2025, micro-and small business owners delivered a quieter, more telling signal: they believe in their path and they’re planning for growth. Canadian microbusiness owners continue to show a grounded and moderate outlook for their financial turnover in the second half of 2025. After two-thirds had a steady or profitable first half of the year. 40% anticipate an increase, and 29% expect no change.

Expectations for financial turnover increase in 2025 have been neutral to positive

• 29%: No Change
• 40%: Positive

First half of 2025 was steady or profitable for most small businesses in Canada

Monthly revenue change Jan-July

• 29%: Lower
• 40%: No Change
• 24%: Higher

Their ambition, hard work and independence has made them successful, but recent economic concerns have made them more self-aware, cost-sensitive and income-driven having started their ventures using their personal savings. 45% of entrepreneurs cited having enough money to pay rent, wages, advertising, etc. as the primary cause of stress from their business, and that is on top of the fact that 64% of entrepreneurs fund their small business from personal savings when first starting out. Just over half (54%) of microbusiness owners would say they have a work-life balance.

Under these financial pressures and with the goal of optimizing time and stress, they are turning more to AI to do more content creation and summaries as well as strategy for marketing or operations.

Overall, AI adoption has accelerated. Over one-third (38%) now use AI for their business, and small business owners say AI delivers value in several key areas:​

• 71%: Writing content
• 62%: Summarizing information or text​
• 54%: Generating recommendations for marketing or operations​

And when it comes to what brings these entrepreneurs the most joy, it’s predominantly creating their own source of income (25%), followed by connecting with customers (17%).​ They also have strong conviction in the return on investment of having a venture, with 1 in 4 believing their small business is the best way to fund their future and retirement, above stocks and retirement funds.

Al use has a positive impact on small businesses

• 63% of entrepreneurs report a positive impact from Al on their business

Financial and time pressures top the list as causes of stress for entrepreneurs

• 45%: Financial stress/limited cash
• 38%: Work-Life balance (not enough time)
• 29%: Competition from other businesses
• 20%: Customer issues
• 16%: Technology/Equipment
• 11%: Vendors/Partnerships stress
• 3%: Employee issues

25%: 1 in 4 believe income from their small business is the most lucrative way to fund their future and retirement.

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

The main source of capital when starting a small business in Canada

64%	Personal savings
9%	No capital needed
9%	Loan from friends and/or family
5%	Loan from bank/credit union
2%	Equity investors
1%	Online startup campaign or crowdfunding

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

As far as connecting with customers, their approach to online presence reflects another interesting trend. 40% point to their website as the main place where customers can buy from them, followed by 27% on social media and 21% in a storefront or office.​

For those who don’t sell on their website, an online presence still plays a central role: 69% view it as critical for marketing and credibility, and 42% rely on it for customer communications. And despite the reach a website can provide, many operate with a strong local focus. Most say their customers are based within their province or even city, offering meaningful proximity to the people they serve and, in some cases, insulating them from certain global or cross-border market pressures.

Online presence leads as far as where small businesses conduct business and Services

• 40%: Website
• 27%: Social Media
• 21%: Storefront or Office

What entrepreneurs use their website for the most

• 69%: Marketing & Credibility
• 42%: Communications
• 37%: Sales Orders
• 20%: Bookings
• 9%: Operations

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

Microbusinesses are focused locally

• 6 out of 10 say most of their customers live within their city or province.
• 80% of small business owners serve only domestic customers.

About GoDaddy Small Business Research Lab

A research initiative launched in 2018 that quantifies the growth and economic impact of over 25 million global online microbusinesses, and provides a unique view into the attitudes, demographics, and needs of these entrepreneurs.

To explore our research further, specifically all the reports since 2020, we’ve also introduced a CustomGPT experience through ChatGPT at research.godaddy/gpt that allows for deeper analysis and discovery.​ 

Originally published by GoDaddy’s Small Business Research Lab

From Resiliency to Resolve: The State of Small Businesses

Small businesses have always been resilient. This year we are seeing something else too. Entrepreneurs are moving forward with intention and conviction. They are not just adapting, but they are committed, and staying present.

Over 70% of small business owners are confident they will achieve their definition of success in their lifetime. With AI reshaping how they grow, the outsized local economic impact is scaling faster than ever. Below is a 2025 wrap-up report on their outlook, plans to hire, and where you can find them online and nationally.

Introduction

For over six years, the GoDaddy Small Business Research Lab (formerly Venture Forward) has reported annually on digital businesses with typically fewer than 10 employees. Our research has captured the growth in number of jobs they create, their aspirations as well as challenges, and how patterns have shifted across the country and where they are taking root and thriving. We invite you to explore the key findings, customize the interactive map, download the charts, and share this with anyone supporting or owning a small business.

Report Sections

• Small business growth by location and industry
• Updated economic impact
• Customer stories
• Key entrepreneur insights

Microbusinesses Are Growing

Resilience has been a defining trait of small businesses, and in 2025, resolve stands out just as strongly.

In Canada, small and microbusinesses continue to expand in number and influence all over the country. Last year’s report highlighted the steady rise of entrepreneurs even in more remote areas – and this year, that momentum persists. Many of the entrepreneurs represented here are running relatively young businesses, often less than a decade old, and their ability to operate without a physical storefront has given them the flexibility to adapt quickly and seize new opportunities. These patterns align with survey insights from over 1,800 small business owners this year, and their steadfast focus, navigation of financial challenges, and positive business impact from using AI.

The chart below is a ranking of provinces by the highest microbusiness counts.

While strong activity is led by more populated areas, entrepreneurship is also accelerating fast in some smaller areas like Yukon. While Ontario is the largest community of small businesses, British Columbia is the densest. Density shows how many microbusinesses exist per 100 people. It gives us a clearer way to compare large and small provinces.

Provinces Ranked By Microbusiness Count

Province	Active Microbusinesses Q3 ’25	1 year Microbusiness Count % Growth	Microbusiness Density Q3 ’25
Ontario	428,608	17%	2.7
British Columbia	170,943	16%	3.1
Quebec	155,601	14%	1.7
Alberta	111,929	19%	2.4
Manitoba	19,285	15%	1.3
Saskatchewan	16,240	13%	1.3
Nova Scotia	14,925	16%	1.4
New Brunswick	9,470	4%	1.1
Newfoundland and Labrador	4,453	15%	0.8
Prince Edward Island	2,715	9%	1.5
Yukon	817	23%	1.8
Northwest Territories and Nunavut	613	16%	1.4

Source: GoDaddy Small Business Research lab 2025​

Each year, the GoDaddy Small Business Research Lab reports on changes in e-commerce activity, including revenue, order volume, or number of sellers, based on data self-reported by website owners. The findings surface notable shifts in demand and participation, highlighting which products and services are drawing more suppliers, such as Writing and Business as well as Entertainment in 2025. These rankings show which industries saw the biggest year-over-year growth in entrepreneurs selling online.

Top 5 Ecommerce Industries in 2025 
Ranked by growth in entrepreneurs

• Rank #1: Writing: +23%
• Rank #2: Business: +19%
• Rank #3: Religion: +18%
• Rank #4: Public Space +17%
• Rank #4: Entertainment: +16%

Customer Stories

Myriam Provost
Atelier Renouveau par Myriam, ATELIERRENOUVWAU.CA

Myriam Provost started Atelier Renouveau par Myriam with a simple belief that old furniture deserves a second life. What began as a passion project during the pandemic quickly grew as customers fell in love with her restored vintage pieces. When she launched her bilingual website, she felt her business shift from hobby to real company. The site helped her reach new buyers who valued her eye for design and her careful craftsmanship. Today Myriam manages every step of the process herself and continues to build a loyal community. Her story shows how digital tools can turn one person’s creativity into a growing microbusiness.

Sadaf Rahimi
Charcuterie Vancouver, CHARCUTERIEVANCOUVER.com

Sadaf Rahimi built Charcuterie Vancouver from her love of bringing people together through food. She started with events and custom grazing tables, growing a small following that appreciated her care and artistry. When the pandemic halted gatherings, she refused to let the business fade. She shifted to individual charcuterie boxes and built a simple website so customers could order directly. The change kept her business alive and introduced her work to a wider community. Sadaf’s journey from newcomer to Canada to successful microbusiness owner shows how resilience, creativity, and digital tools can help an idea grow even in the toughest moments.

Key Entrepreneur Insights

Since 2019, GoDaddy’s Small Business Research Lab has surveyed over 60,000 global microbusiness owners with a GoDaddy domain and active website and just under 10,000 in Canada. Their answers give us a real view of how people are navigating changing conditions, and often offer an early signal of what’s ahead. Their responses cut through broader noise and provide a clearer, bottom-up read on the grassroots economy.​​ The below chart captures their outlook for their business revenue compared to the national economy over the second half of 2025.

Positive outlook for my business vs. the economy.

	Business	Economy
Nov ’23	69%	27%
Jul ‘24	68%	38%
Jul ’25	60%	26%

Source: GoDaddy Venture Forward Canada National Survey. July 2025 (N-= 3,101)​

Microbusinesses in Canada are, by design, small. 92% have fewer than ten employees, and over a quarter are run by solo entrepreneurs. Many owners are still building toward full-time operations, with 28% saying their business is their main source of income, 38% using it as supplemental income, and 34% reporting that it currently generates no income, which may be due to the recent start of the business.​

Half are first-time founders, and about 1 in 4 currently own more than one business. 37% previously sold a business at a profit or broke-even. This shows how strongly entrepreneurial ambition is continuing in Canada, with people experimenting, launching, and growing multiple ideas even in a shifting economic landscape. This is a community that is both resilient and resolute.

Microbusinesses are small

• 92%: Microbusinesses with fewer than 10 employees
• 56% are solo entrepreneurs

Microbusinesses generate income

• 28%: Main
• 38%: Supplemental
• 34%: No Income

About 1 in 4 currently own more than one business

50% are first-time small business owners.

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

While broader economic conversations leaned toward caution in 2025, micro-and small business owners delivered a quieter, more telling signal: they believe in their path and they’re planning for growth. Canadian microbusiness owners continue to show a grounded and moderate outlook for their financial turnover in the second half of 2025. After two-thirds had a steady or profitable first half of the year. 40% anticipate an increase, and 29% expect no change.

Expectations for financial turnover increase in 2025 have been neutral to positive

• 29%: No Change
• 40%: Positive

First half of 2025 was steady or profitable for most small businesses in Canada

Monthly revenue change Jan-July

• 29%: Lower
• 40%: No Change
• 24%: Higher

Their ambition, hard work and independence has made them successful, but recent economic concerns have made them more self-aware, cost-sensitive and income-driven having started their ventures using their personal savings. 45% of entrepreneurs cited having enough money to pay rent, wages, advertising, etc. as the primary cause of stress from their business, and that is on top of the fact that 64% of entrepreneurs fund their small business from personal savings when first starting out. Just over half (54%) of microbusiness owners would say they have a work-life balance.

Under these financial pressures and with the goal of optimizing time and stress, they are turning more to AI to do more content creation and summaries as well as strategy for marketing or operations.

Overall, AI adoption has accelerated. Over one-third (38%) now use AI for their business, and small business owners say AI delivers value in several key areas:​

• 71%: Writing content
• 62%: Summarizing information or text​
• 54%: Generating recommendations for marketing or operations​

And when it comes to what brings these entrepreneurs the most joy, it’s predominantly creating their own source of income (25%), followed by connecting with customers (17%).​ They also have strong conviction in the return on investment of having a venture, with 1 in 4 believing their small business is the best way to fund their future and retirement, above stocks and retirement funds.

Al use has a positive impact on small businesses

• 63% of entrepreneurs report a positive impact from Al on their business

Financial and time pressures top the list as causes of stress for entrepreneurs

• 45%: Financial stress/limited cash
• 38%: Work-Life balance (not enough time)
• 29%: Competition from other businesses
• 20%: Customer issues
• 16%: Technology/Equipment
• 11%: Vendors/Partnerships stress
• 3%: Employee issues

25%: 1 in 4 believe income from their small business is the most lucrative way to fund their future and retirement.

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

The main source of capital when starting a small business in Canada

64%	Personal savings
9%	No capital needed
9%	Loan from friends and/or family
5%	Loan from bank/credit union
2%	Equity investors
1%	Online startup campaign or crowdfunding

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

As far as connecting with customers, their approach to online presence reflects another interesting trend. 40% point to their website as the main place where customers can buy from them, followed by 27% on social media and 21% in a storefront or office.​

For those who don’t sell on their website, an online presence still plays a central role: 69% view it as critical for marketing and credibility, and 42% rely on it for customer communications. And despite the reach a website can provide, many operate with a strong local focus. Most say their customers are based within their province or even city, offering meaningful proximity to the people they serve and, in some cases, insulating them from certain global or cross-border market pressures.

Online presence leads as far as where small businesses conduct business and Services

• 40%: Website
• 27%: Social Media
• 21%: Storefront or Office

What entrepreneurs use their website for the most

• 69%: Marketing & Credibility
• 42%: Communications
• 37%: Sales Orders
• 20%: Bookings
• 9%: Operations

Source: GoDaddy Small Business Research Lab National CA Survey, July 2025; n=~1,800+

Microbusinesses are focused locally

• 6 out of 10 say most of their customers live within their city or province.
• 80% of small business owners serve only domestic customers.

About GoDaddy Small Business Research Lab

A research initiative launched in 2018 that quantifies the growth and economic impact of over 25 million global online microbusinesses, and provides a unique view into the attitudes, demographics, and needs of these entrepreneurs.

To explore our research further, specifically all the reports since 2020, we’ve also introduced a CustomGPT experience through ChatGPT at research.godaddy/gpt that allows for deeper analysis and discovery.​ 

Originally published by GoDaddy’s Small Business Research Lab

From Resiliency to Resolve: The State of Small Businesses

Small businesses have always been resilient. This year we are seeing something else too. Entrepreneurs are moving forward with intention and conviction. They are not just adapting, but they are committed, and staying present.

Over 70% of small business owners are confident they will achieve their definition of success in their lifetime. With AI reshaping how they grow, the outsized local economic impact is scaling faster than ever. Below is a 2025 wrap-up report on their outlook, plans to hire, and where you can find them online and nationally.

Introduction

For over six years, the GoDaddy Small Business Research Lab (formerly Venture Forward) has reported annually on digital businesses with typically fewer than 10 employees. Our research has captured the growth in number of jobs they create, their aspirations as well as challenges, and how patterns have shifted across the country and where they are taking root and thriving. We invite you to explore the key findings, customize the interactive map, download the charts, and share this with anyone supporting or owning a small business.

Report Sections

• Small business growth by location and industry
• Updated economic impact
• Customer stories
• Key entrepreneur insights

Microbusinesses Are Growing

Resilience has been a defining trait of small businesses, and in 2025, resolve stands out just as strongly.

More than half of the entrepreneurs represented here launched less than 10 years ago. Last year’s report captured the growth that accelerated in rural areas and regained traction in major cities. Findings from 2025 show that momentum continuing, with entrepreneurs adapting to changing market conditions, embracing AI and changing technology, and growing in number across all types of communities in the United States. These patterns align with survey insights from nearly 5,000 small business owners this year, and their optimistic focus, plans for growth, and steadfastness.

The chart below is a ranking of states by the highest microbusiness counts.

While strong activity is led by big cities, smaller communities are gaining momentum too. Florida, Arizona, New Jersey, and California continue to stand out with growth in both the number of businesses and the density of activity. Density shows how many microbusinesses exist per 100 people. It gives us a clearer way to compare large and small states.

Top 10 States By Microbusiness Count

State	Active Microbusinesses Q3 ’25	1 Year Microbusiness Count Change	Microbusiness Density Q3 ’25
California	3,911,254	1%	9.9
Florida	2,472,670	4%	10.6
Texas	1,936,827	4%	6.2
New York	1,804,154	2%	9.1
Georgia	786,792	2%	7.0
Illinois	782,117	1%	6.2
Washington	723,217	3%	9.1
Pennsylvania	717,586	2%	5.5
New Jersey	684,977	2%	7.2
Arizona	638,607	1%	8.4

Source: GoDaddy Small Business Research Lab 2025

Each year, the GoDaddy Small Business Research Lab reports on changes in e-commerce activity, including revenue, order volume, or number of sellers, based on data self-reported by website owners. The findings surface notable shifts in demand and participation, highlighting which products and services are drawing more suppliers, such as Software and IT offerings as well as Home Services and Travel in 2025. These rankings show which industries saw the biggest year over year growth in entrepreneurs selling online.

Top 5 Ecommerce Industries in 2025 
Ranked by growth in entrepreneurs

• Rank #1: Software & IT: +23%
• Rank #2: Auto: +19%
• Rank #3: Home Services: +18%
• Rank #4: Travel: +17%
• Rank #4: Religion: +16%

Source: GoDaddy Small Business Research Lab, US data, YoY Q3’24 – Q3’25

Microbusinesses Make Major Economic Impact

• 8+: Over eight new jobs are created by each microbusiness entrepreneur on a county-level. In 2021, each microbusiness created just over two jobs.

It is not always simple to measure the impact of small digital businesses. Many are new, part-time, or informal. To close that gap, we’ve worked with UCLA economists and U.S. Census data to quantify how even a single microbusiness influences local economies.

In 2025, their effects further increased. ​

We found this year that each microbusiness owner creates over 8 new jobs in their respective county – and that number is up from just a few years ago, when one microbusiness created just two jobs in 2020.

That means microbusinesses today have more impact on their communities today than they have before.

Communities where more households own microbusinesses also see higher incomes: every 1% increase in microbusiness ownership correlates with roughly a 2% rise in income, or around $1,500 over three years.

Together, these findings show how small, digital businesses are a meaningful force in economic growth.

 

Customer Stories

Tanika “Nika” Nelson
Nika’s Cupcake Bar, NIKASCUPCAKEBAR.COM

When Nika lost her job, she turned her passion for baking into Nika’s Cupcake Bar. What began as simple cupcakes grew into a real microbusiness once she built her website and committed to selling online. With support from GoDaddy tools, she learned how to reach customers and manage orders with confidence. The income mattered, but the shift in her mindset mattered more. Nika says entrepreneurship helped her regain control, purpose, and pride in her work. Her experience reflects what many survey respondents shared. For most microbusiness owners, life feels better as an entrepreneur because they get to shape their own future.

Kat Hernandez
Juanita’s Plants, JUANITASPLANTS.COM

While managing freelance work and student debt, Kat founded Juanita’s Plants with just one houseplant for sale. She posted it online and orders arrived faster than she expected. She reinvested everything into her website, pop up events, and a small delivery service. The business grew slowly and steadily and gave her a sense of independence she had always wanted. Kat plans to open multiple locations one day and build a place that feels welcoming to everyone. Her experience mirrors a larger trend among young microbusiness owners who rely on digital tools, start lean, stay flexible, and dream far bigger than their budgets.

Key Entrepreneur Insights

​Since 2019, the GoDaddy Small Business Research Lab has heard directly from over 60,000 micro- and small business owners across the country who have a GoDaddy domain and an active website. Their answers give us a real view of how people are navigating uncertainty, and often offer an early signal of what’s ahead. Their responses cut through broader noise and provide a clearer, bottom-up read on the grassroots economy.

Positive outlook for my business vs. the economy

	Business	Economy
Jul ’20	52%	23%
Jul ‘21	69%	51%
Feb ‘22	73%	48%
Aug ‘22	60%	37%
Feb ’23	73%	32%
Aug ‘23	72%	34%
Feb ‘24	74%	39%
Apr ’25	66%	31%

Source: GoDaddy Small Business Research Lab U.S. National Survey. 2025

Let’s start with who we’re talking about. These businesses are, by design, small. 95% have fewer than 10 employees, and 65% are run by solo entrepreneurs. Many aren’t running it full-time yet, although most want to be. In October, 45% said their business is their main source of income, 40% use it as supplemental income, and 15% say it currently generates no income.​

And while almost two-thirds (65%) are first-time business owners, entrepreneurship runs deep in this group. Nearly one in three owns more than one business, and 29% of serial entrepreneurs sold a previous venture at a profit or broke even before starting their current one. This is a community that is both resilient and resolute.

Microbusinesses are small

• 95%: Microbusinesses with fewer than 10 employees
• 65% are solo entrepreneurs
• 35% have employees

Microbusinesses generate income

• 45%: Main
• 40%: Supplemental
• 15%: No Income

About 1 in 3 currently own more than one business

65% are first-time small business owners.

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100.

While broader economic conversations leaned toward caution in 2025, small and microbusiness owners delivered a quieter, more telling signal: they believe in their path and they’re planning for growth.​

In April, one in four planned to hire within the next 12 months, and in October, 17% (one in six) expected to bring on new employees within the 2-month period before the end of 2025, showing that hiring intentions remained despite shifting conditions. That same survey also revealed that two-thirds expected sales in November and December to match or exceed last year, and a similar share anticipated revenue to hold steady or grow.

Their outlook on hiring lines up with how they see sales. Most expect revenue to hold steady or grow in the months ahead.​

Majority have neutral to positive expectations of Nov-Dec 2025 sales compared to 2024

• Lower: 26%
• No Change: 37%
• Higher: 29%

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100. *Remaining respondents indicated they were uncertain.

Small business outlook on revenue over the next 6 months is cautiously optimistic

• Negative: 24%
• Positive or No Change: 66%

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100. *10% of respondents selected “Don’t know”

Small and microbusiness owners are also redefining what success means today. Shifting from traditional financial milestones, they’re prioritizing stability, purpose, and quality of life as seen below.

This shift is widespread. 83% say their definition of success has evolved from somewhat to completely since childhood, and 72% feel confident they’ll achieve it, again demonstrating that resiliency and resolve at a time when economic uncertainty is top-of-mind in the news.

They’re also clear about what stands in their way. The top barriers to achieving success include:​

• Lack of financial support and/or high costs (54%)​
• Lack of guidance (38%)​
• Lack of expertise or skills needed (36%)​
• Lack of time (33%)

These challenges matter. Small and microbusinesses play a major cultural and economic role in U.S. communities, therefore strengthening the support systems around them is important to sustaining the confidence and momentum they carry into the future.​

Majority of entrepreneurs have changed how they define success since childhood

• 84% say their definition has changed from slightly to completely
• 47% completely agree
• 37% yes, slightly

Definitions of success by entrepreneurs

• 53%: Living comfortable lifestyle with financial security
• 43%: Freedom to pursue passions/goals
• 37%: Feeling happy with life
• 27%: Being able to pay off debt
• 26%: Being own boss
• 21%: Having something to leave children
• 21%: Impacting community
• 17%: Fulfilling career
• 13%: Owning my own home

72%: Seventy-two percent of entrepreneurs feel confident they’ll achieve success in their lifetime.

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100.

Top barriers to achieving success

54%	Lack of financial support and/or high costs
38%	Lack of guidance
36%	Lack of expertise / skills needed
33%	Lack of time
32%	Lack of opportunity
21%	Lack of communication skills
16%	Lack of education
8%	None of the above

With lack of time ranking among the top challenges for small and microbusiness owners, AI adoption has accelerated. Nearly half (49%) now use AI for their business, which is almost double the 25% reported in early 2024. Owners say AI delivers value in several key areas:​

• 36%: Improved marketing content – the top cited business challenge​
• 33%: Better customer communication ​
• 29%: Enhanced efficiency

Their approach to online presence reflects another interesting trend. While 77% say social media is important for building awareness, only 24% sell products or services directly on those platforms. Instead, 56% point to their website as the place where customers can buy from them. The second most common sales channel is in-person, e.g. farmer’s markets or pop-ups, which aligns with the fact that two-thirds do not have a physical business location.​

For those who don’t sell on their website, an online presence still plays a central role: 73% view it as critical for marketing and credibility, and 61% rely on it for customer communications. And despite the reach a website can provide, many operate with a strong local focus. Most say their customers and vendors are based within their state, their region, or even their own neighborhood, offering meaningful proximity to the people they serve and, in some cases, insulating them from certain global or cross-border market pressures.​

“Where can someone buy your products & services?”

• 56%: My Website
• 40%: In Person (But Not Office)
• 24%: Social Media
• 18%: In-Store Or Office

Websites support entrepreneurs to achieve a variety of goals

• 73%: Marketing & Credibility
• 61%: Communications
• 31%: Sales Orders
• 24%: Bookings
• 17%: Operations

Microbusinesses are focused locally

• 69% of small business owners have no international suppliers.
• 45% source more than half of their supply chain within their city or state.
• Two-thirds say most of their customers live within their city or state.
• 78% of small business owners serve only domestic customers.

Source: GoDaddy Small Business Research Lab National Survey, July 2025; n = ~ 1,400.

About GoDaddy Small Business Research Lab

A research initiative launched in 2018 that quantifies the growth and economic impact of over 25 million global online microbusinesses, and provides a unique view into the attitudes, demographics, and needs of these entrepreneurs.

To explore our research further, specifically all the reports since 2020, we’ve also introduced a CustomGPT experience through ChatGPT at research.godaddy/gpt that allows for deeper analysis and discovery.​

Originally published by GoDaddy’s Small Business Research Lab

From Resiliency to Resolve: The State of Small Businesses

Small businesses have always been resilient. This year we are seeing something else too. Entrepreneurs are moving forward with intention and conviction. They are not just adapting, but they are committed, and staying present.

Over 70% of small business owners are confident they will achieve their definition of success in their lifetime. With AI reshaping how they grow, the outsized local economic impact is scaling faster than ever. Below is a 2025 wrap-up report on their outlook, plans to hire, and where you can find them online and nationally.

Introduction

For over six years, the GoDaddy Small Business Research Lab (formerly Venture Forward) has reported annually on digital businesses with typically fewer than 10 employees. Our research has captured the growth in number of jobs they create, their aspirations as well as challenges, and how patterns have shifted across the country and where they are taking root and thriving. We invite you to explore the key findings, customize the interactive map, download the charts, and share this with anyone supporting or owning a small business.

Report Sections

• Small business growth by location and industry
• Updated economic impact
• Customer stories
• Key entrepreneur insights

Microbusinesses Are Growing

Resilience has been a defining trait of small businesses, and in 2025, resolve stands out just as strongly.

More than half of the entrepreneurs represented here launched less than 10 years ago. Last year’s report captured the growth that accelerated in rural areas and regained traction in major cities. Findings from 2025 show that momentum continuing, with entrepreneurs adapting to changing market conditions, embracing AI and changing technology, and growing in number across all types of communities in the United States. These patterns align with survey insights from nearly 5,000 small business owners this year, and their optimistic focus, plans for growth, and steadfastness.

The chart below is a ranking of states by the highest microbusiness counts.

While strong activity is led by big cities, smaller communities are gaining momentum too. Florida, Arizona, New Jersey, and California continue to stand out with growth in both the number of businesses and the density of activity. Density shows how many microbusinesses exist per 100 people. It gives us a clearer way to compare large and small states.

Top 10 States By Microbusiness Count

State	Active Microbusinesses Q3 ’25	1 Year Microbusiness Count Change	Microbusiness Density Q3 ’25
California	3,911,254	1%	9.9
Florida	2,472,670	4%	10.6
Texas	1,936,827	4%	6.2
New York	1,804,154	2%	9.1
Georgia	786,792	2%	7.0
Illinois	782,117	1%	6.2
Washington	723,217	3%	9.1
Pennsylvania	717,586	2%	5.5
New Jersey	684,977	2%	7.2
Arizona	638,607	1%	8.4

Source: GoDaddy Small Business Research Lab 2025

Each year, the GoDaddy Small Business Research Lab reports on changes in e-commerce activity, including revenue, order volume, or number of sellers, based on data self-reported by website owners. The findings surface notable shifts in demand and participation, highlighting which products and services are drawing more suppliers, such as Software and IT offerings as well as Home Services and Travel in 2025. These rankings show which industries saw the biggest year over year growth in entrepreneurs selling online.

Top 5 Ecommerce Industries in 2025 
Ranked by growth in entrepreneurs

• Rank #1: Software & IT: +23%
• Rank #2: Auto: +19%
• Rank #3: Home Services: +18%
• Rank #4: Travel: +17%
• Rank #4: Religion: +16%

Source: GoDaddy Small Business Research Lab, US data, YoY Q3’24 – Q3’25

Microbusinesses Make Major Economic Impact

• 8+: Over eight new jobs are created by each microbusiness entrepreneur on a county-level. In 2021, each microbusiness created just over two jobs.

It is not always simple to measure the impact of small digital businesses. Many are new, part-time, or informal. To close that gap, we’ve worked with UCLA economists and U.S. Census data to quantify how even a single microbusiness influences local economies.

In 2025, their effects further increased. ​

We found this year that each microbusiness owner creates over 8 new jobs in their respective county – and that number is up from just a few years ago, when one microbusiness created just two jobs in 2020.

That means microbusinesses today have more impact on their communities today than they have before.

Communities where more households own microbusinesses also see higher incomes: every 1% increase in microbusiness ownership correlates with roughly a 2% rise in income, or around $1,500 over three years.

Together, these findings show how small, digital businesses are a meaningful force in economic growth.

 

Customer Stories

Tanika “Nika” Nelson
Nika’s Cupcake Bar, NIKASCUPCAKEBAR.COM

When Nika lost her job, she turned her passion for baking into Nika’s Cupcake Bar. What began as simple cupcakes grew into a real microbusiness once she built her website and committed to selling online. With support from GoDaddy tools, she learned how to reach customers and manage orders with confidence. The income mattered, but the shift in her mindset mattered more. Nika says entrepreneurship helped her regain control, purpose, and pride in her work. Her experience reflects what many survey respondents shared. For most microbusiness owners, life feels better as an entrepreneur because they get to shape their own future.

Kat Hernandez
Juanita’s Plants, JUANITASPLANTS.COM

While managing freelance work and student debt, Kat founded Juanita’s Plants with just one houseplant for sale. She posted it online and orders arrived faster than she expected. She reinvested everything into her website, pop up events, and a small delivery service. The business grew slowly and steadily and gave her a sense of independence she had always wanted. Kat plans to open multiple locations one day and build a place that feels welcoming to everyone. Her experience mirrors a larger trend among young microbusiness owners who rely on digital tools, start lean, stay flexible, and dream far bigger than their budgets.

Key Entrepreneur Insights

​Since 2019, the GoDaddy Small Business Research Lab has heard directly from over 60,000 micro- and small business owners across the country who have a GoDaddy domain and an active website. Their answers give us a real view of how people are navigating uncertainty, and often offer an early signal of what’s ahead. Their responses cut through broader noise and provide a clearer, bottom-up read on the grassroots economy.

Positive outlook for my business vs. the economy

	Business	Economy
Jul ’20	52%	23%
Jul ‘21	69%	51%
Feb ‘22	73%	48%
Aug ‘22	60%	37%
Feb ’23	73%	32%
Aug ‘23	72%	34%
Feb ‘24	74%	39%
Apr ’25	66%	31%

Source: GoDaddy Small Business Research Lab U.S. National Survey. 2025

Let’s start with who we’re talking about. These businesses are, by design, small. 95% have fewer than 10 employees, and 65% are run by solo entrepreneurs. Many aren’t running it full-time yet, although most want to be. In October, 45% said their business is their main source of income, 40% use it as supplemental income, and 15% say it currently generates no income.​

And while almost two-thirds (65%) are first-time business owners, entrepreneurship runs deep in this group. Nearly one in three owns more than one business, and 29% of serial entrepreneurs sold a previous venture at a profit or broke even before starting their current one. This is a community that is both resilient and resolute.

Microbusinesses are small

• 95%: Microbusinesses with fewer than 10 employees
• 65% are solo entrepreneurs
• 35% have employees

Microbusinesses generate income

• 45%: Main
• 40%: Supplemental
• 15%: No Income

About 1 in 3 currently own more than one business

65% are first-time small business owners.

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100.

While broader economic conversations leaned toward caution in 2025, small and microbusiness owners delivered a quieter, more telling signal: they believe in their path and they’re planning for growth.​

In April, one in four planned to hire within the next 12 months, and in October, 17% (one in six) expected to bring on new employees within the 2-month period before the end of 2025, showing that hiring intentions remained despite shifting conditions. That same survey also revealed that two-thirds expected sales in November and December to match or exceed last year, and a similar share anticipated revenue to hold steady or grow.

Their outlook on hiring lines up with how they see sales. Most expect revenue to hold steady or grow in the months ahead.​

Majority have neutral to positive expectations of Nov-Dec 2025 sales compared to 2024

• Lower: 26%
• No Change: 37%
• Higher: 29%

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100. *Remaining respondents indicated they were uncertain.

Small business outlook on revenue over the next 6 months is cautiously optimistic

• Negative: 24%
• Positive or No Change: 66%

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100. *10% of respondents selected “Don’t know”

Small and microbusiness owners are also redefining what success means today. Shifting from traditional financial milestones, they’re prioritizing stability, purpose, and quality of life as seen below.

This shift is widespread. 83% say their definition of success has evolved from somewhat to completely since childhood, and 72% feel confident they’ll achieve it, again demonstrating that resiliency and resolve at a time when economic uncertainty is top-of-mind in the news.

They’re also clear about what stands in their way. The top barriers to achieving success include:​

• Lack of financial support and/or high costs (54%)​
• Lack of guidance (38%)​
• Lack of expertise or skills needed (36%)​
• Lack of time (33%)

These challenges matter. Small and microbusinesses play a major cultural and economic role in U.S. communities, therefore strengthening the support systems around them is important to sustaining the confidence and momentum they carry into the future.​

Majority of entrepreneurs have changed how they define success since childhood

• 84% say their definition has changed from slightly to completely
• 47% completely agree
• 37% yes, slightly

Definitions of success by entrepreneurs

• 53%: Living comfortable lifestyle with financial security
• 43%: Freedom to pursue passions/goals
• 37%: Feeling happy with life
• 27%: Being able to pay off debt
• 26%: Being own boss
• 21%: Having something to leave children
• 21%: Impacting community
• 17%: Fulfilling career
• 13%: Owning my own home

72%: Seventy-two percent of entrepreneurs feel confident they’ll achieve success in their lifetime.

Source: GoDaddy Small Business Research Lab National Survey, October 2025; n = ~1,100.

Top barriers to achieving success

54%	Lack of financial support and/or high costs
38%	Lack of guidance
36%	Lack of expertise / skills needed
33%	Lack of time
32%	Lack of opportunity
21%	Lack of communication skills
16%	Lack of education
8%	None of the above

With lack of time ranking among the top challenges for small and microbusiness owners, AI adoption has accelerated. Nearly half (49%) now use AI for their business, which is almost double the 25% reported in early 2024. Owners say AI delivers value in several key areas:​

• 36%: Improved marketing content – the top cited business challenge​
• 33%: Better customer communication ​
• 29%: Enhanced efficiency

Their approach to online presence reflects another interesting trend. While 77% say social media is important for building awareness, only 24% sell products or services directly on those platforms. Instead, 56% point to their website as the place where customers can buy from them. The second most common sales channel is in-person, e.g. farmer’s markets or pop-ups, which aligns with the fact that two-thirds do not have a physical business location.​

For those who don’t sell on their website, an online presence still plays a central role: 73% view it as critical for marketing and credibility, and 61% rely on it for customer communications. And despite the reach a website can provide, many operate with a strong local focus. Most say their customers and vendors are based within their state, their region, or even their own neighborhood, offering meaningful proximity to the people they serve and, in some cases, insulating them from certain global or cross-border market pressures.​

“Where can someone buy your products & services?”

• 56%: My Website
• 40%: In Person (But Not Office)
• 24%: Social Media
• 18%: In-Store Or Office

Websites support entrepreneurs to achieve a variety of goals

• 73%: Marketing & Credibility
• 61%: Communications
• 31%: Sales Orders
• 24%: Bookings
• 17%: Operations

Microbusinesses are focused locally

• 69% of small business owners have no international suppliers.
• 45% source more than half of their supply chain within their city or state.
• Two-thirds say most of their customers live within their city or state.
• 78% of small business owners serve only domestic customers.

Source: GoDaddy Small Business Research Lab National Survey, July 2025; n = ~ 1,400.

About GoDaddy Small Business Research Lab

A research initiative launched in 2018 that quantifies the growth and economic impact of over 25 million global online microbusinesses, and provides a unique view into the attitudes, demographics, and needs of these entrepreneurs.

To explore our research further, specifically all the reports since 2020, we’ve also introduced a CustomGPT experience through ChatGPT at research.godaddy/gpt that allows for deeper analysis and discovery.​

For individuals managing chronic kidney disease (CKD), dietary choices significantly impact health outcomes and disease progression. A kidney-friendly diet often involves managing intake of nutrients like sodium, phosphorus and potassium.

Holiday gatherings at the end of the year can often focus on sharing meals and festive foods with loved ones. This is a critical time to support people in finding balance between celebrating and following their care plans. 

“It’s crucial to take a personalized approach with each person,” says Molly Osgood, a dietitian for DaVita Integrated Kidney Care. “We need to understand their specific needs, their environments, their cultures and their routines to coach them on their nutrition. This becomes especially important during the holidays when food plays such a central role to traditions.”

The Strategic Advantage of Moderation

Strict elimination diets can be challenging for patients to maintain long-term, potentially leading to decreased quality of life and adherence issues. This can lead to severe — and even life-threatening — consequences, including disease progression, pain during dialysis, bone and mineral disorders and cardiovascular complications.

To improve long-term dietary compliance, registered dietitians specializing in kidney disease are trained to implement a moderation-based approach, which allows patients to incorporate small portions of their favorite foods while adhering to general guidelines for kidney health.

This involves:

• Precision Portion Control: Implementing strategies for smaller, controlled servings of foods higher in targeted nutrients.
• Integrated Meal Planning: Developing comprehensive meal plans that balance less kidney-friendly choices with optimal nutrition.
• Data-Driven Decisions: Utilizing food label analysis and patient data to inform dietary choices and adjustments.

“I like to collaborate with my patients by having conversations about the foods they enjoy most” Osgood shares. “That way, we can work as a team to explore how to include those foods while still meeting their nutritional needs. It helps patients take an active role in their food choices, which makes the experience more personal and sustainable.”

Targeted Elimination Strategies

While moderation can help promote adherence, complete elimination of certain foods or nutrients might be medically necessary in specific cases, particularly for individuals with advanced CKD or those experiencing complications such as hyperkalemia (high potassium that can result in heart complications). At DaVita, dietitians and other healthcare professionals help supervise nutrition — including elimination diets — to help maintain overall health while achieving the desired clinical outcomes.

“I’ll try to provide kidney-friendly alternatives to help individuals find balance,” Osgood says. “This might be replacing high-phosphorous foods like dairy with fortified non-dairy yogurts. This can help individuals retain essential nutrients while also making the transition more balanced and easier to manage.”

DaVita’s Dietitian Expertise

Navigating the complexities of kidney-friendly diets requires specialized knowledge and experience. DaVita’s registered dietitians are at the forefront of providing personalized guidance based on individual needs, preferences, and medical history.

Dietitians are equipped to guide patients in:

• Personalized Meal Planning: Develop customized meal plans that meet specific nutritional requirements while effectively managing kidney disease.
• Education and Empowerment: Educate patients on preparing kidney-friendly meals that are both nutritious and appealing, promoting better adherence.
• Adaptive Dietary Adjustments: Adjust dietary plans based on disease progression and individual response to treatment, ensuring optimal outcomes.
• Data-Informed Decisions: Interpret lab results and translate them into actionable dietary changes, enhancing the precision of nutritional interventions.

By finding the right balance between moderation and elimination, and leveraging the expertise of their registered dietitians, they empower patients to make informed choices that support their kidney health, improve their quality of life, and contribute to better overall health outcomes.

“Food can be a source of joy for so many people, especially at the holidays,” explains Osgood. “And living with kidney disease doesn’t have to change that. What’s important is to work with a dietitian to better understand what foods you enjoy — and support your health needs.”

For individuals managing chronic kidney disease (CKD), dietary choices significantly impact health outcomes and disease progression. A kidney-friendly diet often involves managing intake of nutrients like sodium, phosphorus and potassium.

Holiday gatherings at the end of the year can often focus on sharing meals and festive foods with loved ones. This is a critical time to support people in finding balance between celebrating and following their care plans. 

“It’s crucial to take a personalized approach with each person,” says Molly Osgood, a dietitian for DaVita Integrated Kidney Care. “We need to understand their specific needs, their environments, their cultures and their routines to coach them on their nutrition. This becomes especially important during the holidays when food plays such a central role to traditions.”

The Strategic Advantage of Moderation

Strict elimination diets can be challenging for patients to maintain long-term, potentially leading to decreased quality of life and adherence issues. This can lead to severe — and even life-threatening — consequences, including disease progression, pain during dialysis, bone and mineral disorders and cardiovascular complications.

To improve long-term dietary compliance, registered dietitians specializing in kidney disease are trained to implement a moderation-based approach, which allows patients to incorporate small portions of their favorite foods while adhering to general guidelines for kidney health.

This involves:

• Precision Portion Control: Implementing strategies for smaller, controlled servings of foods higher in targeted nutrients.
• Integrated Meal Planning: Developing comprehensive meal plans that balance less kidney-friendly choices with optimal nutrition.
• Data-Driven Decisions: Utilizing food label analysis and patient data to inform dietary choices and adjustments.

“I like to collaborate with my patients by having conversations about the foods they enjoy most” Osgood shares. “That way, we can work as a team to explore how to include those foods while still meeting their nutritional needs. It helps patients take an active role in their food choices, which makes the experience more personal and sustainable.”

Targeted Elimination Strategies

While moderation can help promote adherence, complete elimination of certain foods or nutrients might be medically necessary in specific cases, particularly for individuals with advanced CKD or those experiencing complications such as hyperkalemia (high potassium that can result in heart complications). At DaVita, dietitians and other healthcare professionals help supervise nutrition — including elimination diets — to help maintain overall health while achieving the desired clinical outcomes.

“I’ll try to provide kidney-friendly alternatives to help individuals find balance,” Osgood says. “This might be replacing high-phosphorous foods like dairy with fortified non-dairy yogurts. This can help individuals retain essential nutrients while also making the transition more balanced and easier to manage.”

DaVita’s Dietitian Expertise

Navigating the complexities of kidney-friendly diets requires specialized knowledge and experience. DaVita’s registered dietitians are at the forefront of providing personalized guidance based on individual needs, preferences, and medical history.

Dietitians are equipped to guide patients in:

• Personalized Meal Planning: Develop customized meal plans that meet specific nutritional requirements while effectively managing kidney disease.
• Education and Empowerment: Educate patients on preparing kidney-friendly meals that are both nutritious and appealing, promoting better adherence.
• Adaptive Dietary Adjustments: Adjust dietary plans based on disease progression and individual response to treatment, ensuring optimal outcomes.
• Data-Informed Decisions: Interpret lab results and translate them into actionable dietary changes, enhancing the precision of nutritional interventions.

By finding the right balance between moderation and elimination, and leveraging the expertise of their registered dietitians, they empower patients to make informed choices that support their kidney health, improve their quality of life, and contribute to better overall health outcomes.

“Food can be a source of joy for so many people, especially at the holidays,” explains Osgood. “And living with kidney disease doesn’t have to change that. What’s important is to work with a dietitian to better understand what foods you enjoy — and support your health needs.”

Originally published by Snowbird

As part of Snowbird’s continued commitment to sustainability and reducing its carbon footprint, the resort is pleased to announce the unveiling of six new electric vehicle charging stations. Initiated through an ongoing partnership with Subaru of America, Inc. and Leaders for Clean Air, these new chargers line the Pond Lot, pushing the resort’s total to 15—the most at any Cottonwood Canyon resort.

Meeting the Demand for EV Infrastructure & Encouraging Adoption

The need for electric charging is growing fast, and the availability of mountain-capable electric vehicles is expanding. This investment in EV infrastructure serves as a direct path toward making the switch to electric vehicles easier for those traveling to Snowbird. 

“Working with Subaru to install these additional electric vehicle chargers more than doubles our array of charging stations,” says Hilary Arens, Director of Sustainability at Snowbird. “This brings us one step closer to improving air quality for everyone who visits Snowbird by further reducing emissions in Little Cottonwood Canyon.”

Building on the Past & Looking Toward the Future

Snowbird’s first five EV chargers were installed in 2017, followed by four additional EV charging units in 2021. Located in the Parking Structure and The Inn, they see daily usage from guests and employees alike. All 15 stations draw their power from Snowbird Power Systems, the resort’s own cogeneration facility. That means vehicles charge on local energy—the same source that keeps the lifts spinning and the lights on.

This project has been made possible through the cooperative effort of Snowbird, Leaders for Clean Air and the Subaru Love Promise® initiative. The automaker’s Love Promise is simple: show love and respect to all people in every action, positively impact the world around us and work to make the world a better place.

“Utah’s climate conditions are changing, and we need to take action,” says Dave Fields, President and General Manager of Snowbird. “These new charging stations are another way we’re moving toward a greener future and keeping our mountain covered in its famous deep snow.”

The new chargers represent another progression point in Snowbird’s Play Forever pledge to protect Little Cottonwood Canyon. Additional EV charging is more than a perk—it’s an open invitation to join Snowbird in making better choices for our planet.

###

About Snowbird

Averaging more than 500 inches of annual snowfall per year, Snowbird is North America’s most accessible alpine resort destination, located just 29 miles from Salt Lake City International Airport. Featuring the iconic Aerial Tram with access to 2,500 acres of legendary terrain, Snowbird provides significant mountain experiences at the top of Utah year-round. Snowbird is part of POWDR, a family-owned and operated adventure lifestyle company. For more information, conditions, events and more, visit snowbird.com. 

Media Contact: 
Jacob Marquardt
Snowbird Communications & Social Media Specialist
(801) 419-2877, jmarquardt@snowbird.com

Originally published by Snowbird

As part of Snowbird’s continued commitment to sustainability and reducing its carbon footprint, the resort is pleased to announce the unveiling of six new electric vehicle charging stations. Initiated through an ongoing partnership with Subaru of America, Inc. and Leaders for Clean Air, these new chargers line the Pond Lot, pushing the resort’s total to 15—the most at any Cottonwood Canyon resort.

Meeting the Demand for EV Infrastructure & Encouraging Adoption

The need for electric charging is growing fast, and the availability of mountain-capable electric vehicles is expanding. This investment in EV infrastructure serves as a direct path toward making the switch to electric vehicles easier for those traveling to Snowbird. 

“Working with Subaru to install these additional electric vehicle chargers more than doubles our array of charging stations,” says Hilary Arens, Director of Sustainability at Snowbird. “This brings us one step closer to improving air quality for everyone who visits Snowbird by further reducing emissions in Little Cottonwood Canyon.”

Building on the Past & Looking Toward the Future

Snowbird’s first five EV chargers were installed in 2017, followed by four additional EV charging units in 2021. Located in the Parking Structure and The Inn, they see daily usage from guests and employees alike. All 15 stations draw their power from Snowbird Power Systems, the resort’s own cogeneration facility. That means vehicles charge on local energy—the same source that keeps the lifts spinning and the lights on.

This project has been made possible through the cooperative effort of Snowbird, Leaders for Clean Air and the Subaru Love Promise® initiative. The automaker’s Love Promise is simple: show love and respect to all people in every action, positively impact the world around us and work to make the world a better place.

“Utah’s climate conditions are changing, and we need to take action,” says Dave Fields, President and General Manager of Snowbird. “These new charging stations are another way we’re moving toward a greener future and keeping our mountain covered in its famous deep snow.”

The new chargers represent another progression point in Snowbird’s Play Forever pledge to protect Little Cottonwood Canyon. Additional EV charging is more than a perk—it’s an open invitation to join Snowbird in making better choices for our planet.

###

About Snowbird

Averaging more than 500 inches of annual snowfall per year, Snowbird is North America’s most accessible alpine resort destination, located just 29 miles from Salt Lake City International Airport. Featuring the iconic Aerial Tram with access to 2,500 acres of legendary terrain, Snowbird provides significant mountain experiences at the top of Utah year-round. Snowbird is part of POWDR, a family-owned and operated adventure lifestyle company. For more information, conditions, events and more, visit snowbird.com. 

Media Contact: 
Jacob Marquardt
Snowbird Communications & Social Media Specialist
(801) 419-2877, jmarquardt@snowbird.com