Author: sHq_LoGiNz

PHILADELPHIA, Jan. 21, 2026 /PRNewswire/ — Doral Renewables, a leading, U.S. utility-scale solar and battery storage developer and independent power producer announced today that its Great Bend Solar project has achieved commercial operation (COD) pursuant to the terms of its Power Purchase Agreement (PPA) as of Tuesday, January 6, 2026. The project was Placed in Service and achieved Substantial Completion in December 2025.

The 48 MW project, located in Meigs County, is situated on the Great Bend of the Ohio River, near the state border with West Virginia. Great Bend Solar has a long term PPA with a major offtaker, supporting stable project operations over time.

“We’re very excited that we have achieved commercial operation of this facility,” said Amit Nadkarni, SVP of Project and Asset Management at Doral. “As demand for electricity continues to rise, this facility will provide reliable and affordable power necessary to maintain grid stability and keep our communities running.”

A project of this size can support over 9,000 American homes and is expected to contribute more than $400,000 annually in new tax revenue to Meigs County, supporting essential local services and providing significant benefit to the nearby economy. Nadkarni continued, “We are grateful for the support of the local community and our partners who helped bring this vision to life.”

About Doral Renewables

Doral Renewables is a Philadelphia-based developer, owner, and operator of renewable energy assets throughout the United States. Our solar and storage development portfolio comprises nearly 18 GW, which includes nearly 450 MW currently in operation and 1,500 MW under construction. Doral Renewables operates in 18 states and across five electricity markets. With a strong focus on community engagement, we aim to integrate agrivoltaics practices throughout our pipeline, creating additional opportunities for farming communities. Our team of global partners includes the Doral Group, Migdal Group, Clean Air Generation, APG, and Apollo Funds. Learn more at doral-llc.com and follow us on LinkedIn and Facebook.

View original content to download multimedia:https://www.prnewswire.com/news-releases/doral-renewables-achieves-commercial-operation-at-great-bend-solar-in-ohio-302667171.html

SOURCE Doral Renewables LLC

Sioux Honey Co-op and Smoothie King donate 6,480 bottles of honey to Second Helpings Atlanta food rescue network

ATLANTA, Jan. 21, 2026 /PRNewswire/ — The Sioux Honey Co-op and Smoothie King made a super-sized donation in Atlanta today – enough honey to coat an entire football field – and Second Helpings Atlanta is distributing it through its food rescue network to families across the area.

Sioux Honey, a co-op of 200-plus beekeeper families from across the United States, partnered with Smoothie King to deliver nearly 3 tons of honey to Second Helpings Atlanta, a nonprofit food rescue organization that saves healthy, nutritious surplus food and distributes it to those in need.

The donation was announced during a media event at Second Helpings’ warehouse and distribution center and is part of Sioux Honey’s ongoing “Sharing Sweetness” effort, which has included several large donations of honey to food banks, food rescue groups and other non-profits. To date, more than 75,000 bottles of Sue Bee® Clover Honey have been donated by the co-op and its retail partners.

For Second Helpings, the donation – three pallets with 540 cases holding 6,480 bottles of Sue Bee® Clover Honey – was more timely than ever.

“Food insecurity rates in many Atlanta‑area counties meet or exceed the national level of about 14.3% – especially for children and communities of color,” said Paul Clements, executive director of Second Helpings, which has collected and delivered more than 32.6 million pounds of food since forming in 2004. “Inflation, higher food prices and shifts in public benefits have kept demand at record highs.”

Epic shelf life
Honey is an ideal partner in the fight against food insecurity: it doesn’t need refrigeration; it’s an amazingly versatile food; and its shelf life is legendary. In fact, preserved honey was unearthed in another Georgia – this one in the Borjomi region near the village of Sakire – in the tomb of a noblewoman, discovered 20 years ago in ceramic vessels containing remnants of honey dating back approximately 5,500 years!

At Second Helpings, the honey won’t last anywhere near that long.

“We’ve seen a 156% surge in demand for food aid,” said Clements. “It will go fast, especially because it’s such a healthy, natural food – and just one ingredient: honey.”

Honey’s health benefits – from antioxidants and anti-inflammatory properties to taming coughs and soothing sore throats – make it a highly coveted item at free food services.

“At Smoothie King, we care deeply about every ingredient that goes into our blends,” said Lori Primavera, VP of R&D and Product Marketing. “With 50 years focusing on making nutrition delicious, we design each recipe from the ground up, working with nutritional experts to balance nutrients and flavor. Honey is one of those simple ingredients that consumers trust and love for both its delicious taste and nutritional benefits.”

Smoothie King, which operates more than 1,200 stores across the country, has a reputation for supporting and investing in the communities where their employees live and work.

“Our stores are neighborhood fixtures and supporting local families through this donation is one more way we live our vision to make the world a better place nourishing healthy habits in our communities,” added Primavera.

Support for local food-growers
In a state where agriculture is an $83.4 billion industry, nearly 40% of what is produced by Georgia’s farmers, much of which is fruits and vegetables, goes uneaten, Clements said. “And it’s not because the food isn’t safe or unwanted – farmers are struggling to sell their crops because of tough market conditions, labor shortages, or cosmetic standards.”

Second Helpings saves as much of it as it can through its “Field to Fork” program that compensates Georgia’s farmers at a fair price to help cover the costs of growing and harvesting their produce in exchange for fresh, store-ready produce that is given to families in need.

“We’ve rescued more than one million pounds of fresh, Georgia-grown produce through the ‘Field to Fork’ program, including corn, kale, tomatoes, cucumbers, citrus and more – it’s the equivalent of approximately 833,000 meals,” Clements said.

Supporting local farmers is deeply personal for Sioux Honey beekeepers.

“With our U.S. Farmed™ certification from American Farmland Trust, Sioux Honey beekeepers and their families stand with local, American farmers and sustainable agricultural practices,” said Beth Love, marketing manager at Sioux Honey.

The 105-year-old Sioux Honey co-op harvested nearly one-fourth of the 134 million pounds of honey collected by U.S. commercial beekeepers last year, according to the USDA.

“Being responsible for roughly a quarter of America’s commercial honey harvest is more than a fun fact – it’s a responsibility we take seriously,” added Love. “That same nationwide reach also makes it possible for us to keep giving back to communities by sharing sweetness in meaningful ways, as we were able to do today at Second Helpings Atlanta.”

Sweet stats
To put the amount of honey donated today at Second Helpings Atlanta into perspective,

• It’s enough honey to glaze an entire field at Levi’s Stadium at next month’s Super Bowl in Santa Clara, Calif.
• It weighs 4,860 pounds, 2.5 tons (the weight of four grand pianos!)
• With the Bank of America Plaza at 1,023 feet tall, if you stacked all 6,480 bottles of honey it would reach the top – three times!

EDITOR’S NOTE: If you would like to interview a representative from Sioux Honey, Smoothie King or Second Helpings, please contact Jim Minge, media/PR liaison for Sioux Honey Co-op, at 402-740-8188 or jim@wayfinderpr.com.

DOWNLOAD EVENT ASSETS: Sioux Honey Donation – Atlanta Google Drive Folder.

ABOUT SECOND HELPINGS ATLANTA: Founded in 2004, Second Helpings Atlanta is a nonprofit food-rescue logistics organization dedicated to ending hunger and reducing food waste across Metro Atlanta. The organization rescues surplus food from farms, grocers, restaurants, event venues, caterers, and distributors, free of charge, and delivers it to more than 130 non-profit partner agencies serving those in need across metro Atlanta. Since inception, SHA has rescued and delivered more than 35 million pounds of food, equivalent to 29 million meals, saving partner agencies approximately $60 million in food costs. For more information, visit secondhelpingsatlanta.org.

ABOUT SIOUX HONEY CO-OP: Founded in 1921 by five beekeepers near Sioux City, Iowa, Sioux Honey began with a simple cooperative model of sharing equipment, marketing and processing facilities. Today, the co-op has grown to more than 200 beekeeper families nationwide, some multigenerational and others just beginning their honey journey. Sioux Honey is proud to know each member by name and to produce pure, quality honey trusted for more than a century. Sioux Honey’s Sue Bee® and Aunt Sue’s® were also the first honey brands to earn the U.S. Farmed™ certification, underscoring the co-op’s commitment to domestic farming and sustainable practices. For additional information, visit siouxhoney.com. 

ABOUT SMOOTHIE KING FRANCHISES, INC.: Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based company with more than 1,200 units nationwide. It was founded in 1973 with the mission to help others achieve better health in a delicious way through smoothies. Today, it continues its mission to inspire a healthy and active lifestyle through its Clean Blends initiative, which focuses on great-tasting smoothies that are made with GMO-free fruits and organic vegetables and no artificial flavors, colors, preservatives. In 2025, Smoothie King introduced the Power Eats Menu, marking the brand’s first nationwide addition of food items. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements, and more. Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #17 in Entrepreneur Magazine’s highly competitive “Franchise 500” ranking for 2026. For additional information, visit smoothieking.com.

CONTACT:
Jim Minge
Media/PR Liaison
OBO Sioux Honey
jim@wayfinderpr.com
402-740-8188

View original content to download multimedia:https://www.prnewswire.com/news-releases/stadium-sized-honey-donation-302667147.html

SOURCE Sioux Honey

Sioux Honey Co-op and Smoothie King donate 6,480 bottles of honey to Second Helpings Atlanta food rescue network

ATLANTA, Jan. 21, 2026 /PRNewswire/ — The Sioux Honey Co-op and Smoothie King made a super-sized donation in Atlanta today – enough honey to coat an entire football field – and Second Helpings Atlanta is distributing it through its food rescue network to families across the area.

Sioux Honey, a co-op of 200-plus beekeeper families from across the United States, partnered with Smoothie King to deliver nearly 3 tons of honey to Second Helpings Atlanta, a nonprofit food rescue organization that saves healthy, nutritious surplus food and distributes it to those in need.

The donation was announced during a media event at Second Helpings’ warehouse and distribution center and is part of Sioux Honey’s ongoing “Sharing Sweetness” effort, which has included several large donations of honey to food banks, food rescue groups and other non-profits. To date, more than 75,000 bottles of Sue Bee® Clover Honey have been donated by the co-op and its retail partners.

For Second Helpings, the donation – three pallets with 540 cases holding 6,480 bottles of Sue Bee® Clover Honey – was more timely than ever.

“Food insecurity rates in many Atlanta‑area counties meet or exceed the national level of about 14.3% – especially for children and communities of color,” said Paul Clements, executive director of Second Helpings, which has collected and delivered more than 32.6 million pounds of food since forming in 2004. “Inflation, higher food prices and shifts in public benefits have kept demand at record highs.”

Epic shelf life
Honey is an ideal partner in the fight against food insecurity: it doesn’t need refrigeration; it’s an amazingly versatile food; and its shelf life is legendary. In fact, preserved honey was unearthed in another Georgia – this one in the Borjomi region near the village of Sakire – in the tomb of a noblewoman, discovered 20 years ago in ceramic vessels containing remnants of honey dating back approximately 5,500 years!

At Second Helpings, the honey won’t last anywhere near that long.

“We’ve seen a 156% surge in demand for food aid,” said Clements. “It will go fast, especially because it’s such a healthy, natural food – and just one ingredient: honey.”

Honey’s health benefits – from antioxidants and anti-inflammatory properties to taming coughs and soothing sore throats – make it a highly coveted item at free food services.

“At Smoothie King, we care deeply about every ingredient that goes into our blends,” said Lori Primavera, VP of R&D and Product Marketing. “With 50 years focusing on making nutrition delicious, we design each recipe from the ground up, working with nutritional experts to balance nutrients and flavor. Honey is one of those simple ingredients that consumers trust and love for both its delicious taste and nutritional benefits.”

Smoothie King, which operates more than 1,200 stores across the country, has a reputation for supporting and investing in the communities where their employees live and work.

“Our stores are neighborhood fixtures and supporting local families through this donation is one more way we live our vision to make the world a better place nourishing healthy habits in our communities,” added Primavera.

Support for local food-growers
In a state where agriculture is an $83.4 billion industry, nearly 40% of what is produced by Georgia’s farmers, much of which is fruits and vegetables, goes uneaten, Clements said. “And it’s not because the food isn’t safe or unwanted – farmers are struggling to sell their crops because of tough market conditions, labor shortages, or cosmetic standards.”

Second Helpings saves as much of it as it can through its “Field to Fork” program that compensates Georgia’s farmers at a fair price to help cover the costs of growing and harvesting their produce in exchange for fresh, store-ready produce that is given to families in need.

“We’ve rescued more than one million pounds of fresh, Georgia-grown produce through the ‘Field to Fork’ program, including corn, kale, tomatoes, cucumbers, citrus and more – it’s the equivalent of approximately 833,000 meals,” Clements said.

Supporting local farmers is deeply personal for Sioux Honey beekeepers.

“With our U.S. Farmed™ certification from American Farmland Trust, Sioux Honey beekeepers and their families stand with local, American farmers and sustainable agricultural practices,” said Beth Love, marketing manager at Sioux Honey.

The 105-year-old Sioux Honey co-op harvested nearly one-fourth of the 134 million pounds of honey collected by U.S. commercial beekeepers last year, according to the USDA.

“Being responsible for roughly a quarter of America’s commercial honey harvest is more than a fun fact – it’s a responsibility we take seriously,” added Love. “That same nationwide reach also makes it possible for us to keep giving back to communities by sharing sweetness in meaningful ways, as we were able to do today at Second Helpings Atlanta.”

Sweet stats
To put the amount of honey donated today at Second Helpings Atlanta into perspective,

• It’s enough honey to glaze an entire field at Levi’s Stadium at next month’s Super Bowl in Santa Clara, Calif.
• It weighs 4,860 pounds, 2.5 tons (the weight of four grand pianos!)
• With the Bank of America Plaza at 1,023 feet tall, if you stacked all 6,480 bottles of honey it would reach the top – three times!

EDITOR’S NOTE: If you would like to interview a representative from Sioux Honey, Smoothie King or Second Helpings, please contact Jim Minge, media/PR liaison for Sioux Honey Co-op, at 402-740-8188 or jim@wayfinderpr.com.

DOWNLOAD EVENT ASSETS: Sioux Honey Donation – Atlanta Google Drive Folder.

ABOUT SECOND HELPINGS ATLANTA: Founded in 2004, Second Helpings Atlanta is a nonprofit food-rescue logistics organization dedicated to ending hunger and reducing food waste across Metro Atlanta. The organization rescues surplus food from farms, grocers, restaurants, event venues, caterers, and distributors, free of charge, and delivers it to more than 130 non-profit partner agencies serving those in need across metro Atlanta. Since inception, SHA has rescued and delivered more than 35 million pounds of food, equivalent to 29 million meals, saving partner agencies approximately $60 million in food costs. For more information, visit secondhelpingsatlanta.org.

ABOUT SIOUX HONEY CO-OP: Founded in 1921 by five beekeepers near Sioux City, Iowa, Sioux Honey began with a simple cooperative model of sharing equipment, marketing and processing facilities. Today, the co-op has grown to more than 200 beekeeper families nationwide, some multigenerational and others just beginning their honey journey. Sioux Honey is proud to know each member by name and to produce pure, quality honey trusted for more than a century. Sioux Honey’s Sue Bee® and Aunt Sue’s® were also the first honey brands to earn the U.S. Farmed™ certification, underscoring the co-op’s commitment to domestic farming and sustainable practices. For additional information, visit siouxhoney.com. 

ABOUT SMOOTHIE KING FRANCHISES, INC.: Smoothie King Franchises, Inc., the original U.S. smoothie franchise, is a privately held, Dallas-based company with more than 1,200 units nationwide. It was founded in 1973 with the mission to help others achieve better health in a delicious way through smoothies. Today, it continues its mission to inspire a healthy and active lifestyle through its Clean Blends initiative, which focuses on great-tasting smoothies that are made with GMO-free fruits and organic vegetables and no artificial flavors, colors, preservatives. In 2025, Smoothie King introduced the Power Eats Menu, marking the brand’s first nationwide addition of food items. Smoothie King also offers retail products that include sports beverages, energy bars, vitamins, supplements, and more. Repeatedly recognized as a top franchise opportunity, Smoothie King was recently ranked #17 in Entrepreneur Magazine’s highly competitive “Franchise 500” ranking for 2026. For additional information, visit smoothieking.com.

CONTACT:
Jim Minge
Media/PR Liaison
OBO Sioux Honey
jim@wayfinderpr.com
402-740-8188

View original content to download multimedia:https://www.prnewswire.com/news-releases/stadium-sized-honey-donation-302667147.html

SOURCE Sioux Honey

DAYTONA BEACH, Fla., Jan. 21, 2026 /PRNewswire/ — NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to the multiyear agreement, Hardee’s also will join 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team, marking one of the most significant comebacks of a heritage brand in recent NASCAR history. Throughout the season, Wallace will drive the No. 23 Hardee’s car at several races, starting in Martinsville, and Hardee’s branding will be included all season on the No. 23 team’s uniforms and equipment and Wallace’s firesuit.

For decades, Hardee’s has been interwoven with NASCAR’s fabric, having sponsored some of the sport’s most legendary names and moments. During the 1980s and 1990s, Hardee’s-backed entries achieved 12 NASCAR Cup Series victories, driven by Hall of Famers including Bobby Allison (1981), Cale Yarborough (1983–1988), Alan Kulwicki (1985), and Dale Jarrett (1988–1989). Allison captured three wins—including the prestigious Coca-Cola 600 — in the famed No. 28 Hardee’s car in 1981. Yarborough went on to secure nine victories with Hardee’s, including back-to-back Daytona 500 titles in 1983 and 1984, cementing the brand’s place in NASCAR history.

Now, Hardee’s returns at a moment of remarkable momentum for the sport, joining a growing list of iconic Americana brands choosing NASCAR as a platform to reach millions of passionate fans.

“Hardee’s is an American classic with deep roots in our sport, and its return represents more than a new partnership — it symbolizes the power and appeal of NASCAR’s heritage,” said Craig Stimmel, NASCAR Chief Commercial Officer. “As more legacy brands look to NASCAR to connect with loyal, multigenerational fanbases, Hardee’s stands out as a partner that understands the passion, tradition, and energy that fuel our community. We’re thrilled to welcome them back in such a significant way.”

As part of the agreement, Hardee’s will activate across key NASCAR events, engage fans through unique experiences via its My Rewards™ loyalty program, and collaborate with 23XI Racing and Wallace across digital, social, and community-driven campaigns.

For Wallace — who is coming off one of his best seasons to date — the partnership carries special meaning.

“NASCAR is built on legacy, and Hardee’s has been part of some of the most iconic moments in our sport’s history,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “To bring that history forward with 23XI is really special and we’re looking forward to representing a brand that means so much to NASCAR’s story. Fans know the Hardee’s paint schemes of the past, and I’m excited to help create some new memories for longtime and newer fans.”

Hardee’s will leverage the partnership to deepen engagement with its customers and NASCAR’s millions of fans nationwide, celebrating the sport’s history while fueling its future. The collaboration was facilitated by Hardee’s media agency, PMG, which helped orchestrate the strategic deal. Together, NASCAR, 23XI and Hardee’s will roll out a series of integrated marketing initiatives throughout the season.

Get the latest news and exclusive app offers by downloading the Hardee’s app and joining My Rewards, available here.

About Hardee’s
Hardee’s, owned by CKE Restaurants Holdings, Inc. based in Franklin, Tennessee, is known for premium and innovative menu items such as charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. For 65 years, Hardee’s has been bringing people together with classic flavors and homestyle comfort food. Hardee’s Restaurants LLC has over 1,600 franchised or company-operated restaurants in 31 states. For more information about Hardee’s, please visit www.hardees.com.

About CKE Restaurants Holdings, Inc.
CKE, a privately held company based in Franklin, Tennessee, franchises, owns and operates Carl’s Jr.® and Hardee’s® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled Burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,800 franchised or company-operated restaurants in 44 states and more than 35 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion and Hall of Famer Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. Tyler Reddick joined the team in 2023 to drive the No. 45 car. In 2024, Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE and Riley Herbst in the No. 35 Toyota Camry XSE. Corey Heim currently serves as the team’s development driver and races occasionally in the No. 67 Toyota Camry XSE. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hardees-returns-to-nascar-as-an-official-partner-joins-23xi-racing-as-primary-partner-of-bubba-wallace-and-the-no-23-team-302666873.html

SOURCE CKE Restaurants Holdings, Inc.

DAYTONA BEACH, Fla., Jan. 21, 2026 /PRNewswire/ — NASCAR today announced that Hardee’s, the iconic American quick-service restaurant brand, is returning to the sport in a major way as the Official Quick Service Restaurant (QSR) of NASCAR. In addition to the multiyear agreement, Hardee’s also will join 23XI Racing as a primary partner with Bubba Wallace and the No. 23 team, marking one of the most significant comebacks of a heritage brand in recent NASCAR history. Throughout the season, Wallace will drive the No. 23 Hardee’s car at several races, starting in Martinsville, and Hardee’s branding will be included all season on the No. 23 team’s uniforms and equipment and Wallace’s firesuit.

For decades, Hardee’s has been interwoven with NASCAR’s fabric, having sponsored some of the sport’s most legendary names and moments. During the 1980s and 1990s, Hardee’s-backed entries achieved 12 NASCAR Cup Series victories, driven by Hall of Famers including Bobby Allison (1981), Cale Yarborough (1983–1988), Alan Kulwicki (1985), and Dale Jarrett (1988–1989). Allison captured three wins—including the prestigious Coca-Cola 600 — in the famed No. 28 Hardee’s car in 1981. Yarborough went on to secure nine victories with Hardee’s, including back-to-back Daytona 500 titles in 1983 and 1984, cementing the brand’s place in NASCAR history.

Now, Hardee’s returns at a moment of remarkable momentum for the sport, joining a growing list of iconic Americana brands choosing NASCAR as a platform to reach millions of passionate fans.

“Hardee’s is an American classic with deep roots in our sport, and its return represents more than a new partnership — it symbolizes the power and appeal of NASCAR’s heritage,” said Craig Stimmel, NASCAR Chief Commercial Officer. “As more legacy brands look to NASCAR to connect with loyal, multigenerational fanbases, Hardee’s stands out as a partner that understands the passion, tradition, and energy that fuel our community. We’re thrilled to welcome them back in such a significant way.”

As part of the agreement, Hardee’s will activate across key NASCAR events, engage fans through unique experiences via its My Rewards™ loyalty program, and collaborate with 23XI Racing and Wallace across digital, social, and community-driven campaigns.

For Wallace — who is coming off one of his best seasons to date — the partnership carries special meaning.

“NASCAR is built on legacy, and Hardee’s has been part of some of the most iconic moments in our sport’s history,” said Bubba Wallace, driver of the No. 23 Toyota Camry XSE. “To bring that history forward with 23XI is really special and we’re looking forward to representing a brand that means so much to NASCAR’s story. Fans know the Hardee’s paint schemes of the past, and I’m excited to help create some new memories for longtime and newer fans.”

Hardee’s will leverage the partnership to deepen engagement with its customers and NASCAR’s millions of fans nationwide, celebrating the sport’s history while fueling its future. The collaboration was facilitated by Hardee’s media agency, PMG, which helped orchestrate the strategic deal. Together, NASCAR, 23XI and Hardee’s will roll out a series of integrated marketing initiatives throughout the season.

Get the latest news and exclusive app offers by downloading the Hardee’s app and joining My Rewards, available here.

About Hardee’s
Hardee’s, owned by CKE Restaurants Holdings, Inc. based in Franklin, Tennessee, is known for premium and innovative menu items such as charbroiled burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. For 65 years, Hardee’s has been bringing people together with classic flavors and homestyle comfort food. Hardee’s Restaurants LLC has over 1,600 franchised or company-operated restaurants in 31 states. For more information about Hardee’s, please visit www.hardees.com.

About CKE Restaurants Holdings, Inc.
CKE, a privately held company based in Franklin, Tennessee, franchises, owns and operates Carl’s Jr.® and Hardee’s® restaurants, two beloved brands, known for premium and innovative menu items such as iconic charbroiled Burgers, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a U.S. and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,800 franchised or company-operated restaurants in 44 states and more than 35 foreign countries and U.S. territories. For more information about CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.

About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.

For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.

About 23XI Racing
23XI Racing – pronounced twenty-three eleven – was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020. With rising NASCAR star Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut in the 2021 Daytona 500 at Daytona International Speedway. Wallace made history on October 4, 2021, when he captured his first career Cup Series win, becoming just the second African American to win in the Cup Series, and earning 23XI its first-ever victory. 23XI expanded to a two-car organization in 2022 with Cup Series Champion and Hall of Famer Kurt Busch driving the No. 45 Toyota Camry. With a win at Kansas Speedway in May of 2022, Busch earned 23XI the team’s first-ever playoff berth. Tyler Reddick joined the team in 2023 to drive the No. 45 car. In 2024, Reddick won the Regular Season Championship and raced to a spot in the Championship 4, a first for both the team and Reddick. 23XI currently features the lineup of Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE and Riley Herbst in the No. 35 Toyota Camry XSE. Corey Heim currently serves as the team’s development driver and races occasionally in the No. 67 Toyota Camry XSE. The team operates out of Airspeed, a state-of-the-art facility in Huntersville, N.C.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hardees-returns-to-nascar-as-an-official-partner-joins-23xi-racing-as-primary-partner-of-bubba-wallace-and-the-no-23-team-302666873.html

SOURCE CKE Restaurants Holdings, Inc.