Author: sHq_LoGiNz

New initiative equips leaders to grow generosity, deepen donor relationships and seize opportunity in this new era of giving

SEATTLE, May 4, 2026 /PRNewswire/ — As the subscription economy reshapes how people give, The Center for Sustainable Giving launches to equip leaders to grow generosity and cultivate giving programs for the future.

Founded by Dave Raley, advisor and author of The Rise of Sustainable Giving, The Center serves nonprofits leaders seeking to break free from the exhausting cycle of short-term fundraising triage and build toward the long-term organizational health.

“Sustainable giving is not a passing trend or a tactic to test and move on from. It is a fundamental shift in how organizations fund their missions, relate to donors, and build for the future,” said Raley.

In 2024, charitable giving reached a record $592.50 billion, 66% of which was attributed to individual donations (Giving USA 2025).

“The rise of the subscription economy has fundamentally reshaped how people relate to ongoing value and recurring commitments,” Raley states. “Donors are no longer limited by habit or technology to one-time expressions of support. They are ready—and eager—to participate in causes they care about on an ongoing basis.”

Raley notes that over the next decade, the convergence of changing donor behavior, the subscription economy and leaders willing to invest in the shift represents $100 billion to $200 billion of additional generosity (GivingTuesday).

Nathan Chappell, co-author of The Generosity Crisis, sees the launch of The Center as timely and critical: “The generosity crisis is real, and well documented — year after year, fewer people are choosing to give. But this moment also represents a genuine opportunity: not just to grow giving, but to rebuild a culture of generosity that reconnects people to causes and to each other. The Center for Sustainable Giving is exactly the kind of catalyst leaders need right now to help turn the tide.”

The Center’s work is organized around four integrated pillars:

1. Training through immersive learning
2. Advisory to transform organizations to grow
3. Insights to advance sustainable giving
4. Partnerships to scale impact and facilitate a healthy ecosystem of providers

For information, visit sustainablegiving.org.

About The Center for Sustainable Giving
The Center for Sustainable Giving exists to equip leaders to grow generosity – within themselves, their organizations, and the communities they serve – fueling more sustainable and lasting impact.

 

View original content:https://www.prnewswire.com/news-releases/the-center-for-sustainable-giving-launches-to-help-nonprofits-thrive-in-the-subscription-economy-302761064.html

SOURCE The Center for Sustainable Giving

LOVELAND, Colo., May 4, 2026 /PRNewswire/ — Today, Hach unveils the DR4900 Spectrophotometer to meet laboratories’ demand for accurate, efficient, and user-friendly water analysis. Built on Hach’s legacy of trusted spectrophotometry technology since 1955, the DR4900 is a next-generation instrument engineered to empower lab professionals in municipal and industrial facilities to achieve precise results.

The DR4900 maintains the trusted core of previous Hach models, while introducing a large 10-inch (25.4 cm) touchscreen and built-in temperature and turbidity diagnostics, which represents the most common source of measurement error. This feature provides an extra layer of confidence in every measurement taken for anyone using Hach’s reliable TNTplus or LCK vial chemistries and prevents the need for rework. With access to over 200 pre-programmed methods, labs can streamline their testing on a single, reliable platform. For customers in Europe, The Hach Environmental Center is dedicated to supporting the circular economy through its innovative recycling service for cuvette tests.

“Our customers rely on precise data to make important decisions, where mistakes, rework, or operational interruptions are not acceptable. The DR4900 builds upon Hach’s trusted spectrophotometer platform and introduces advanced diagnostics along with an updated user interface.” Nicole Puhl, Vice President of Product & Strategy at Hach, stated. “This ensures that laboratory professionals can confidently obtain accurate results on the first attempt, allowing them to concentrate on delivering safe and dependable water analysis, every time.”

Available now, globally, the DR4900 Spectrophotometer sets a new standard for benchtop spectrophotometry, supporting both existing Hach customers and laboratories seeking to modernize their water testing capabilities. Learn more by visiting https://bit.ly/3QytNmw.

About Hach

Hach, a global water analysis and innovation company, develops reliable, accurate instrumentation and chemistries that ensure water quality for people around the world. Hach makes water analysis better through products that provide our customers with solutions across a variety of industries like municipal, food, power and production. An operating company of Veralto, which became publicly traded in October 2023, Hach offers a broad portfolio of water analytics and differentiated water treatment solutions that safeguard the quality of our world’s most important resource. Visit www.Hach.com to learn more.

View original content to download multimedia:https://www.prnewswire.com/news-releases/hach-launches-next-generation-dr4900-spectrophotometer-setting-a-new-industry-standard-for-fast-error-free-water-analysis-302761424.html

SOURCE Hach

Highlights a New Generation of Electric Vehicles Designed for Everyday Life

PLANO, Texas, May 4, 2026 /PRNewswire/ — Unveiled today, Toyota’s new all-electric family marketing campaign introduces a lineup designed to meet the needs of today’s drivers with intuitive technology, purposeful engineering and everyday usability. As more drivers begin to explore electric options, the campaign invites them to get behind the wheel and see how Toyota’s all-electric vehicles fit into their daily lives. Through relatable, human-centered storytelling, the campaign shows how going electric can feel simple, natural and worth exploring.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/toyota/9393251-en-toyota-new-all-electric-vehicle-family-campaign

“Toyota’s new lineup of all-electric vehicles demonstrates our dedication to putting people first – emphasizing the everyday needs of drivers,” stated Mike Tripp, group vice president of Toyota Marketing. “This campaign highlights how thoughtful features and purposeful design help make the move to all-electric simple and fun, while supporting how people live, travel, and connect.”

The fully integrated campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Agency partners include Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications.

The campaign showcases a unified style across the creative, which is highlighted below:

Focusing on turning skeptics into believers, Burrell Communications Group developed a series of broadcast and digital spots for Toyota’s new all-electric family campaign. The work includes a 30-second hero film titled “Haters Anthem,” along with 15-second “Looks for Days,” “Power” and “Handle It,” and 10-second “First Sight” and “Frown Breakdown,” all directed by Paul Hunter. In “Haters Anthem,” three skeptics portrayed as puppets, comedically sing, hate and doubt all-electric vehicles – only to be won over by the vehicles one-by-one, revealing the puppet haters have been transformed into Toyota BEV believers.

Toyota’s new all-electric family campaign highlights how its all-electric family fits seamlessly into the lives of today’s drivers, supporting everything from creative pursuits to weekend escapes and everyday routines. Saatchi & Saatchi developed two 30-second spots titled “Carista” and “Imagine,” along with two 15-second spots titled “Weekend Warriors” and “Last Run,” all directed by Tristan Holmes. The work brings to life real, human stories from a mobile coffee business powered out of a Toyota bZ to drivers using their all-electric vehicles to pursue passions, explore beyond the city and make the most of every day.

Rooted in a shared appreciation for entertainment and inspired by Asian films, Intertrend Communications produced cinematic spots for Toyota’s new all-electric family campaign. The work includes four 30-second films titled “Camping,” “Escape,” “Jangal,” and “Chase,” all directed by Joseph Kahn. Each spot celebrates the magic of the movie-going experience that Asian Americans today know and love. The campaign will be released in June 2026.

For Hispanics, the best technology comes from tried-and-true brands. Building on that insight, Conill combines animation and live action to launch Toyota’s new all-electric family of vehicles, visually expressing the confidence Hispanic consumers have in trusted brands when embracing new technologies. The campaign features a 30-second hero spot titled “They’re Here,” along with two unique 15-second spots, “Test Drive” and “Tough Call,” all directed by Felix Brady, showcasing why choosing a Toyota all-electric vehicle is an easy call. The campaign will be released in July 2026.

Media Placements

Toyota’s new all-electric family campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. Digital content/video partnership highlights include 88Rising, AdMazing, AMC+, Amazon, Blavity, CNET, DirectTV, ESPN Playoffs, Hartbeat, Hulu, Hypebeast, iTalk BB, Live Nation, Max, Netflix, ONE Tv, Outside Lands, Paramount+, Peacock, QYOU Media, Roku, SiriusXM, Sports Illustrated, Sundance Now, TED, The Atlantic, The New York Times, TIME100, Tripadvisor, Twitch, Urban On TV, Wired, YouTube, and more. Audio includes Katz Media Group, SiriusXM and Spotify. Paid Social runs across LinkedIn, Meta, Pinterest, and TikTok.

The campaign spots are available for viewing here. For images and credits, please click here.

About Toyota’s New All Electric Vehicle Family

The 2026 Toyota C-HR brings a bold new energy to Toyota’s all-electric vehicle family, combining striking coupe-inspired design with a performance-driven spirit. Built with standard All-Wheel Drive and responsive power, it delivers an engaging drive while maintaining the versatility needed for everyday life. With a well-appointed interior, flexible cargo space and convenient charging options, the C-HR blends style, capability and practicality—redefining what a compact all-electric crossover can be. The 2026 C-HR lineup offers two grades designed for drivers who prioritize both style and performance. The 2026 C-HR SE has a starting MSRP of $37,000* and the 2026 C-HR XSE has a starting MSRP of $39,000*. For more information and key features, click here.

The 2026 Toyota bZ builds on its all-electric foundation with enhanced range, refined design and an intuitive, connected experience. With improved battery performance, expanded charging access and a sleek, modern exterior, the bZ is designed to fit seamlessly into everyday life. Inside, thoughtful updates and advanced technology create a more streamlined, comfortable drive—continuing to evolve Toyota’s vision for an all-electric small SUV. The 2026 bZ lineup offers two grades designed for everyday practicality and elevated comfort. The 2026 bZ XLE has a starting MSRP of $34,900* and the 2026 bZ Limited has a starting MSRP of $43,400*. For more information and key features, click here.

The 2026 Toyota bZ Woodland extends Toyota’s all-electric vehicle family into the outdoors, blending capability with everyday comfort. Designed with standard All-Wheel Drive, increased ground clearance and added utility, it’s built to support everything from daily drives to weekend escapes. With a spacious interior, premium features and versatile performance, the bZ Woodland delivers a confident, all-electric experience—reimagining what it means to explore beyond the pavement. The 2026 bZ Woodland lineup offers two grades designed for adventure-ready capability and premium comfort. The 2026 bZ Woodland has a starting MSRP of $45,300* and $47,400* for the bZ Woodland Premium. For more information and key features, click here.

Toyota’s goal is to reduce carbon emissions as much as possible, as fast as possible. Battery Electric Vehicles (BEVs) are a critical component of their global strategy and serve as a core pillar of our multi-pathway approach to vehicle electrification.

*MSRP Excludes Dealer Processing and Handling fee of $1,095. All prices are subject to change.

About Toyota

Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships.

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of over 50 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com

Beatrice Kalish
Saatchi for Toyota
beatrice.kalish@saatchi.com

 

View original content:https://www.prnewswire.com/news-releases/toyota-invites-drivers-to-experience-its-all-electric-vehicle-family-in-new-campaign-302760454.html

SOURCE Toyota

https://www.youtube.com/embed/DfTJzkxhfuw?autoplay=0

 The Brand Debuts New TVC and Introduces The Mama Registry by Momcozy

LOS ANGELES, May 4, 2026 /PRNewswire/ — Today, Momcozy announces the launch of its Mother’s Day Campaign, Choose You, Too, alongside the debut of a new television commercial starring mom, model, and content creator Abbie Herbert, and the introduction of The Mama Registry by Momcozy.

The campaign centers on a powerful shift in how mothers respond to a simple question: “What do you need?” Over time, many mothers learn to say, “I’m fine,” even when they’re not. Choose You, Too encourages mothers to recognize their needs, feel confident expressing them, and understand that prioritizing themselves is essential, not selfish.

Abbie Herbert, a mom of three, is known for sharing the real, unfiltered moments of motherhood and encouraging women to ask for help – making her a natural fit for the TVC, which reinforces the importance of making space for self-care. The spot was produced by CROING Agency, a women-owned and led creative agency founded by Alejandra Salazar, further underscoring the campaign’s commitment to elevating women’s voices both in front of and behind the camera.

“I really connected with this campaign because it feels so true to motherhood,” said Abbie Herbert. “Moms are always making sure everyone else is taken care of, and a lot of the time they put themselves last. I love the ‘Choose You, Too’ message because it reminds moms that taking care of themselves matters too. That’s why partnering with Momcozy felt like such a natural fit. They really do support moms in practical, meaningful ways and make them feel seen in every stage of motherhood. I also love that this campaign encourages moms to be honest about what they need and feel supported in asking for it.”

At the center of the campaign is Momcozy’s Mama Registry, which also launches today. Designed as an evolution of the traditional baby registry, it introduces a new approach by centering around the mother and making her needs visible, shareable, and supported.

Traditionally, registries have focused almost entirely on the baby. Momcozy’s Mama Registry expands this model by enabling mothers to add products designed for postpartum recovery, feeding, rest, and daily support – such as the Momcozy Pregnancy Pillow and Wearable Breast Pumps -helping family, friends, and partners better understand how to show up in meaningful ways.

Momcozy’s Mama Registry will also exclusively offer a limited number of one-on-one consultations with IBCLC-certified lactation consultants, available for registrants to add directly to their registry. These sessions provide personalized, expert guidance on breastfeeding and postpartum care, offering mothers access to real-time support beyond products. This early-stage offering reflects Momcozy’s broader vision to expand how support is delivered to mothers by combining physical products with expert-led care.

“Mothers give so much of themselves, often without being asked what they need in return,” said Athena, Founder and CEO of Momcozy. “We’re proud to partner with Abbie Herbert to bring this message to life through our Choose You, Too campaign and TVC in a way that feels honest and relatable. This campaign is about giving mothers permission to recognize and express their needs. Our Mama Registry is a natural extension of that -helping make those needs visible and easier for others to support in meaningful ways.”

By connecting emotional storytelling with practical solutions, Momcozy continues to reinforce its commitment to supporting mothers across every stage ensuring that support is visible, shareable, and built into the motherhood experience.

Create your Momcozy Mama Registry and watch the TVC at the campaign landing page. Campaign images can be found here.

About Momcozy:

Momcozy was founded in 2018 with a clear purpose: to help moms feel more comfortable, confident, and supported during one of life’s most meaningful and demanding transitions. Today, Momcozy is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Trusted by more than 5 million mothers across 60 countries and regions, Momcozy created the No.1 Wearable Breast Pump* and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.

Recognizing that motherhood deserves more than products alone, Momcozy offers expert guidance, thoughtful technology, and a growing global community to support moms in who they are becoming. At the heart of Momcozy is a belief that motherhood isn’t a destination, but a lifelong journey. Moms deserve to feel seen, supported, and empowered along the way.

Momcozy’s products are sold directly on the brand’s website and by major retailers such as Babylist, Walmart, Target, and Amazon. To learn more about Momcozy visit www.momcozy.com

Contact: Momcozy
Eden Cali | edencali@momcozy.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/momcozy-launches-mothers-day-campaign-featuring-abbie-herbert-302761069.html

SOURCE Momcozy