Cummins

Mining is entering a period of significant change. Demand for minerals such as copper, lithium and nickel continues to grow, driven by global infrastructure, manufacturing and energy transition. At the same time, mining companies are under pressure to reduce emissions, improve safety, increase productivity, and operate more efficiently.

These priorities are accelerating new technologies and operating models with the following trends shaping how mines are powered, managed, and operated.

Decarbonization is creating multiple power pathways

Reducing greenhouse gas emissions and reliance on diesel has become a major priority for the mining industry. However, the transition will not be achieved through one technology or at the same pace across every site.

Large haul trucks and other heavy-duty machines operate for long periods, carry significant loads, and often work in remote locations with limited energy infrastructure. Mining companies are therefore exploring several pathways, including hybrid-electric systems, battery-electric equipment, hydrogen-based technologies, and renewable energy at mine sites.

Hybrid systems offer a practical pathway to reduce fuel consumption and emissions while leveraging existing mining infrastructure. By combining an engine with energy storage, trucks can capture energy during braking or downhill operation and reuse it when additional power is required. Battery-electric equipment can reduce direct emissions further, but adoption depends on charging infrastructure, energy availability and equipment duty cycles. Hydrogen technologies may also play a role, although deployment depends on infrastructure and site readiness.

Impact: Decarbonization will follow different routes. Progress will depend on matching each technology to the operating demands and energy infrastructure of the mine.

Automation and digitalization are creating more connected operations

Autonomous trucks, drills, and loaders are becoming more common across mine sites, while remote operating centers are allowing site leaders to manage equipment from safer and more accessible locations. Together, these technologies can support more consistent equipment operation, improve traffic management, and reduce the number of people working in hazardous areas.

Digitalization is helping to accelerate this transition by creating stronger connections between equipment, people, and processes. IoT sensors, telematics and predictive analytics provide greater visibility into equipment health, performance and operating conditions, allowing maintenance teams to identify developing issues earlier and act before they lead to major failures.

Rather than relying solely on scheduled maintenance or responding after a breakdown, mines can use real-time information to plan repairs around production requirements, helping to reduce unplanned downtime and lower repair costs.

As autonomous and remotely managed operations continue to expand, the connection between equipment, data, and decision-making will become increasingly important. Mines will need systems that provide accurate information and support coordinated activity across the site.

Impact: Better connected mines can improve safety, productivity and maintenance planning, but their value depends on accurate data, reliable systems and effective coordination.

Remote and challenging locations are raising operational demands

As high-grade ores become harder to access, mining activity is expanding into more remote and extreme environments. From high-altitude operations reaching 4,800 to 5,200 meters above sea level to open-pit mines where temperatures can exceed 131°F (55°C) and Arctic sites where they can drop as low as -46°F (-43°C), mining companies are increasingly operating in some of the world’s most demanding conditions.

Equipment must perform in intense heat, freezing temperatures, dusty environments and locations with limited access to maintenance support. These conditions increase the importance of equipment durability and operational visibility. Failure in a remote location can lead to longer delays, higher repair costs, and greater impact on production.

Remote sites often rely heavily on real-time monitoring and remote diagnostics to maintain visibility of equipment performance and identify potential issues before they affect production.

Site location can also influence technology adoption. Limited access to charging, hydrogen or renewable energy infrastructure may affect how quickly certain solutions can be deployed, even where long-term sustainability goals remain a priority.

Impact: As mining moves into more demanding locations, equipment performance, remote monitoring and infrastructure readiness will become increasingly important.

The future will be shaped by connected decisions

Mining is evolving through decarbonization, greater connectivity, and increased automation, but there is no single roadmap for every operation. Geography, infrastructure, energy availability and business priorities will all influence the choices mining companies make.

While the technologies may differ, the direction of travel is clear. Mining companies are looking for ways to improve safety, reduce environmental impact, and maintain productivity in increasingly complex operating environments.

As these trends continue to converge, the challenge is no longer addressing individual priorities in isolation. Mining companies need solutions that can perform reliably in demanding environments, provide the connectivity needed for data-driven decision-making, and support multiple pathways toward decarbonization as technologies and infrastructure continue to evolve.

Success will depend less on any individual technology and more on how effectively different solutions are combined to meet the needs of each operation. As the industry continues to evolve, the value of trusted partners, such as Cummins, that can help miners navigate emerging technologies and bring these capabilities together will become increasingly important.

Verizon

By Gyrate Media

At a glance

  • Free workshops deliver career development: Total Spark partners with local nonprofits like Goodwill to provide young job seekers with resume workshops, mentorship and free career resources directly in their communities.
  • Community events tackle youth job market barriers: With 73% of working students desiring extra support, accessible local workshops help youth overcome hiring hurdles, scheduling conflicts and limited guidance.
  • Executive coaching turns life experience into interview confidence: Students practice mock interviews with corporate leaders, learning to translate personal achievements, such as team leadership and schedule management, into valuable workplace strengths.

For La’Niyah Mondie, a high school senior hoping to build a career in marketing, getting a job has been difficult. Unreliable transportation, employers who don’t reply and the paperwork hurdles that come with being a teenager looking for work have all gotten in the way. Seeking free job resources to move her search forward, Mondie decided to attend a Total Spark and Goodwill Resume Bootcamp at a Total Wireless store in Chicago’s Back of the Yards neighborhood.

Mondie was one of a group of high school and college students who spent the afternoon learning how to turn their everyday experiences into skills that employers value. The event was presented by Total Spark, Total Wireless’s community grant program for working students. Total Spark partners with local nonprofits across the country—including Goodwill in Chicago, the LA Conservation Corps, Dallas’ Wilkinson Center and Temple University’s Lenfest Center for Community Workforce Partnerships—to host in-person events at Total Wireless stores, providing working students with career workshops, mentorship and job resources.

The unique challenges facing working students

“Today’s job market isn’t kind to youth,” says Diana Muñoz, director of youth engagement at Goodwill of Greater Milwaukee and Chicago. “During the school year, students struggle to find employers that will work with their school schedule, and many times, [they have] to decide between having a job or going to school.”

This squeeze is even tighter for those who manage to find jobs while attending school. “Time is the biggest luxury for working students,” says Anna Lee, partnerships lead at Empower Work, an employment-focused nonprofit that collaborated with Total Spark and Goodwill to create the bootcamp. “They are often juggling work, family responsibilities, bills and everything we all experience, but compounded.”

Free career development and community mentorship

A Total Wireless survey found that 73% of working students wish they had additional support to help them pursue a career. That’s where the bootcamp comes in. During the event, students learned why a resume matters, critiqued good and bad examples of resumes as a group, and rehearsed interviews with Total Wireless executives.

Nicole Maldonado, a mission learning consultant at Goodwill who led the Chicago bootcamp, says neighborhood presence is key. “Having these events in our communities makes them easily accessible for our participants and their families to join,” she says. “Events like this definitely boost our students’ confidence.”

Turning personal experience into interview success

For aspiring working students like La’Niyah Mondie, the day’s event delivered that exact confidence boost. She had a one-on-one mock interview session with James Lee, senior director of channel field sales at Total Wireless. Lee coached her on communicating her strengths during an interview, advising Mondie to answer questions with specific stories from her own life, such as leading her basketball team through a rough patch and balancing school with sports training twice a day. “Now, I feel more confident when I’m talking to others,” Mondie says.

Before the session ended, Lee left her with one last piece of advice: “Don’t sell yourself short, ever,” he said. “Go into that interview knowing, ‘I got this.’”

Total Wireless’s Total Spark supports working students balancing jobs, education, and family with training, mentorship and career development opportunities that helps turn ambition into advancement. The program is part of Verizon Value Cares, the responsible business platform across Verizon’s prepaid brands, built on the belief that our customers have big ambitions and deserve someone in their corner.


How does Total Spark empower working students through free career resources?

Total Spark, Total Wireless’s community grant program, collaborates with local nonprofits to bring free job development, mentorship and career resources directly into neighborhood stores. By hosting accessible events like resume bootcamps and mock interview sessions with corporate leaders, Total Spark helps working students build professional confidence and bridge the gap between education and employment.


Where can teenagers and college students find free job resources and development programs?

Young job seekers can access free job development tools through local nonprofit organizations, youth workforce centers, school counseling offices and community grant programs like Total Spark. These programs offer free job resources, including resume workshops, skill development and interview coaching locally.


How can students with no formal work experience build a resume and interview with confidence?

First-time job seekers can feature everyday experiences, such as leading sports teams, managing personal schedules, volunteering or academic achievements, to highlight transferable workplace skills. Practicing mock interviews and preparing specific stories from daily life allows students to clearly demonstrate leadership, resilience and time management to prospective employers.


 

Originally published on newsroom.marykay.com

MADRID, October 29, 2026 /3BL/ – Mary Kay Inc., the iconic beauty company known for its innovative products and entrepreneurial opportunity, is launching Beauty Is More Beautiful Shared™ in Spain as part of its largest global consumer campaign to date. Rolling out across 40 markets worldwide, the campaign introduces Mary Kay to a new generation of consumers while reinforcing the values that have defined the brand for more than 60 years: connection, confidence, and women supporting women.

 

At a time when beauty is often experienced through screens and shaped by comparison, Beauty Is More Beautiful Shared™ celebrates the idea that beauty becomes more meaningful when it brings people together. The campaign highlights the relationships, experiences, and opportunities created when women share knowledge, encouragement, and support.

“Beauty Is More Beautiful Shared™ is a reflection of who we are and what we have always stood for: women supporting women,” said Ryan Rogers, Chief Executive Officer of Mary Kay Inc. “As we enter our next era of growth, we are celebrating and empowering every Mary Kay woman – from our Independent Beauty Consultants to customers – Beauty Is More Beautiful Shared™ is more than a campaign, it is a movement.”

Table set with pink Mary Kay bags on each chair
The Mary Kay Café was an immersive event held in Madrid in September that brought together journalists and content creators for conversations around beauty, connection, and self-expression. (Image Credit: Mary Kay Spain)

Discover the campaign video here: “Your First Lipstick Probably Wasn’t Yours”. 

In Spain, Mary Kay is bringing the Beauty Is More Beautiful Shared™ campaign to life through engaging consumer experiences. 

  • Among the first activations was the Mary Kay Café, an immersive event held in Madrid in September that brought together journalists and content creators for conversations around beauty, connection, and self-expression. Guests exchanged beauty tips and participated in a makeup workshop led by professional makeup artist Mara Fervi.
  • Upcoming activations include a collaboration with Cosmopolitan’s Book Club, creating a space for young readers to connect, exchange perspectives, and celebrate the power of shared experiences.
  • Mary Kay Spain will also be featured in an upcoming episode of VIBENAT, the videocast created by journalist Ana de Santos that spotlights influential voices across culture, sports, and society. Airing October 29, the episode will feature Olympic gold medalist Sandra Sánchez, whose journey of perseverance, resilience, and self-belief reflects the values at the heart of the Mary Kay brand.
Group of women speaking together
Beauty Is More Beautiful Shared™ celebrates the idea that beauty becomes more meaningful when it brings people together. (Image Credit: Mary Kay Spain)

Together, these initiatives underscore the campaign’s mission to create meaningful connections and inspire women through the power of shared experiences.

“What makes Mary Kay different has never been a product alone. It’s the personal connection between an Independent Beauty Consultant and her customers,” said Gema Aznar, General Manager of Mary Kay Spain. “Beauty Is More Beautiful Shared™ celebrates those relationships, the conversations, encouragement, and trust that turn a beauty experience into something much more meaningful. It’s a modern expression of who we are: a brand built on empowering women, fostering community, and helping people feel seen, confident, and supported.”

Mary Kay products
Beauty Is More Beautiful Shared™ campaign introduces Mary Kay to a new generation of consumers. (Image Credit: Mary Kay Spain)

The campaign will be amplified through an integrated marketing strategy blending digital and “real life” that includes social media, influencer partnerships, media outreach, immersive brand experiences, and consumer engagement initiatives across Spain and globally. Because while beauty may start with a product, its lasting impact comes from the confidence, connection, and opportunities we share with one another.

Mary Kay counter
Mary Kay Spain has been the No. 1 direct-selling cosmetics company in Spain since 2014, maintaining the leading position for more than a decade, according to Registro Mercantil data. (Image Credit: Mary Kay Spain)

Topping the Charts: 

  • Mary Kay Spain has been the No. 1 direct-selling cosmetics company in Spain since 2014, maintaining the leading position for more than a decade, according to Registro Mercantil data. Mary Kay was also named the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the world by Euromonitor International for four consecutive years (2023-2026).
  • Since 2013, Mary Kay Spain has earned 61 awards and recognitions, including 31 for product excellence and 30 for business leadership. 
  • In 2026, Mary Kay Spain was recognized by InStyle in its Beauty with Influence Awards for the company’s positive social impact. The award honored brands that demonstrate both product excellence and purpose-driven leadership. 
  • Mary Kay Spain has twice been recognized by Expansión, one of Spain’s leading business publications, for excellence in corporate compliance.

Mary Kay product display

***

About Mary Kay
For more than 60 years, Mary Kay has empowered generations of women around the world to discover beauty together, build meaningful futures and find a community of women who celebrate one another. Founded by Mary Kay Ash in 1963, the global beauty company has connected women across 40 markets through innovative skincare, color cosmetics, fragrances, and wellness products. Mary Kay transforms purpose into action by advancing causes that support women and families, investing in scientific innovation, and working toward a more sustainable future. At its core, Mary Kay is dedicated to enriching women’s lives and creating opportunities for women to thrive together. Learn more at www.marykay.es. Find us on Facebook, Instagram, TikTok, YouTube.

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  1. “Source Euromonitor International Limited; Beauty and Personal Care 2026 Edition, Value Sales at RSP, 2025 Data”

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