By Scott Register

If you’re in the Defense Industrial Base (DIB), you’ve probably felt the shift: cybersecurity has moved from a contractual footnote to a deciding factor in who gets to compete. The Cybersecurity Maturity Model Certification (CMMC) is the clearest signal yet that the Department of Defense (DoD) is moving away from “trust us” security and toward verified compliance.

And in the face of a rapidly evolving threat landscape, that’s not unreasonable. The DIB faces increasingly frequent and complex cyber-attacks, and an extended supply chain is only as resilient as its weakest link. To meet these challenges, CMMC serves as a market gate: it changes who is eligible, who is credible, and who gets picked.

So let’s talk about the uncomfortable part: the cost of non-compliance. Because non-compliance isn’t theoretical. It entails lost opportunity, delayed revenue, supply chain exclusion, and, in the worst cases, legal consequences tied to the gap between what you claimed and what you can prove.

A Practical Reality: Readiness Takes Longer Than Most Expect

CMMC isn’t optional, and it isn’t “someday.” Assessment requirements are being implemented using a four-phase plan over three years, beginning with Phase 1, which launched on November 10, 2025, and adding requirements incrementally until full implementation of program requirements in Phase 4.

That runway may sound generous, but it will dissipate quickly because building a defensible compliance posture takes sustained work and a robust plan combining scoping, implementation, evidence collection, and validation. Waiting until requirements are widespread across your target solicitations is not a plan. It’s a decision to compete later… assuming you can afford to.

The Readiness Gap Is Massive, and It’s a Business Problem (Not Just a Cyber Problem)

Keysight’s commissioned research surveyed 206 cybersecurity leaders across the DIB and revealed two jarring numbers that should reset expectations:

  • Only 2% of organizations are audit-ready
  • Only 3% use automated validation tools to continuously verify compliance

The conversation is no longer only about “will we pass an audit?” but “will we be eligible to bid or even remain in the supply chain?” Where CMMC applies, contractors and subcontractors entrusted with Federal Contract Information (FCI) or Controlled Unclassified Information (CUI) must achieve a specific CMMC level as a condition of contract award, creating concrete competitive differentiation where none previously existed.

CMMC raises the bar for security by raising the bar for proof.

Non-Compliance Costs Stack Up Fast

With the history of NIST SP800-171 compliance via self-attestation, many organizations adopted a performative approach to certification with any gaps addressable on a line-item basis by bringing in some consultants or deploying new security tools. This was easy to account for, but in reality the costs of non-compliance now go far beyond those budget items. The cost of non-compliance can quickly become a stack of compounding penalties that far exceed projections.

Lost Contract Eligibility (the “Silent Failure”)

The most immediate consequence is blunt: you can’t compete for contracts requiring a specific CMMC level. CMMC requirements are implemented through contract clauses, and the required level depends on the type and sensitivity of the information involved.

That’s not a cybersecurity problem. That’s pipeline and revenue.

Audit Delays and Schedule Risk (the “Time Tax”)

CMMC assessments are not one-size-fits-all. Depending on the contract and the information scope, organizations may be required to complete a self-assessment or a certification assessment by an authorized CMMC Third-Party Assessment Organization (C3PAO). For Level 3, assessments are conducted by the Defense Industrial Base Cybersecurity Assessment Center (DIBCAC). These assessment paths have different logistics and timing implications, and delays can directly affect eligibility windows.

Remediation Under Pressure (the “Expensive Scramble”)

If you treat compliance as a late-stage scramble, you pay for it twice: once in rushed remediation, and again in operational disruption. CMMC is designed to increase confidence that organizations are implementing required cybersecurity standards for systems that process, store, or transmit FCI or CUI. Often, the teams scrambling to remediate audit shortcomings are also on the hook to support production operations, posing immediate jeopardy to revenues from both commercial and government sales.

Credibility and Supply Chain Positioning (the “Trust Gap”)

Cybersecurity credibility is becoming a differentiator. If you can’t demonstrate evidence aligned to the applicable level, you become harder to select and harder to defend.

Legal Liability (the “One Nobody Budgets For”)

This is where “paper compliance” becomes dangerous. The Department of Justice has pursued cybersecurity-related cases under the False Claims Act, and Keysight’s research cites nearly $40M in recent settlements tied to alleged noncompliance and misrepresentation.

One referenced case is especially telling: a contractor submitted a self-assessment score of 104 out of 110, while an external review calculated the company’s actual score to be -142.19. That case resulted in a $4.6M settlement.

The lesson is simple: the gap between “we believe” and “we can prove” is where exposure lives. CMMC is pushing the industry from intent to evidence.

Why the Gap Exists: Complexity, Resources, and Manual Proof Readiness

When asked about obstacles, respondents cited three major pain points:

  • 35% pointed to the complexity of requirements
  • 30% cited lack of internal resources
  • 30% struggled with understanding requirements and lack of clear guidance

The combination of high complexity, constrained teams, and uneven clarity is a daunting challenge.

It’s also made worse by a common assumption: “If we’ve been working toward NIST SP 800-171, we’re basically there.” The nuance matters. The CMMC program focuses on protecting FCI and CUI. Level 1 requires an annual self-assessment and annual affirmation against the 15 requirements in FAR 52.204-21. CMMC Level 2 is aligned to the 110 requirements in NIST SP 800-171 Rev. 2, including an assessment every three years (self or C3PAO, depending on the solicitation), and requires annual affirmations. Level 3 requires a prerequisite CMMC Level 2 status and a DIBCAC-led assessment every three years, plus annual affirmations (including continued Level 2 affirmations).

That’s also why automation matters. Modern cyber defense moves too fast for manual attestation to keep up. Yet only 3% reported using automated security validation tools today.

What Winning Looks Like: Making Compliance Credible

The best way to think about CMMC isn’t as a checkbox. It’s a credibility engine. When compliance is built as an evidence-based program, a few things happen:

  • Controls become measurable.
  • Audit prep becomes continuous.
  • Gaps surface earlier, when fixes are less expensive.
  • Cyber maturity improves in ways that reduce incidents.
  • Market positioning strengthens because you can prove readiness.

In other words, you don’t just “meet requirements.” You’re becoming a more trusted, lower-risk partner, one to whom customers can confidently award CMMC-governed contracts.

Tools for a More Streamlined Path to Compliance

CMMC readiness can feel overwhelming because it touches scoping, implementation, documentation, validation, and sustainment.

Keysight network visibility and security solutions can help organizations shift to evidence-based, continuously validated security.

Turn Visibility Into Audit-Ready Evidence.

Keysight network visibility solutions, such as Vision Series Network Packet Brokers, help ensure security tools receive the right traffic and telemetry. That supports audit trails and monitoring needed for domains like Audit and Accountability (AU) and System and Information Integrity (SI). Without visibility, every other control becomes harder to prove.

Validate Controls Continuously, Not Just at Audit Time.

Keysight’s breach and attack simulation capabilities (like Threat Simulator) help organizations continuously validate defensive controls by emulating real-world attack behaviors and producing measurable results. Continuous validation reduces surprises, shortens remediation cycles, and increases confidence before an assessor ever arrives.

Build Sustainment into the Operating Model.

CMMC is not a one-time event. Certification results are recorded in government systems, and organizations must complete affirmations (after assessments and annually thereafter, depending on level). Readiness fades without reinforcement. Keysight Cyber Range Training (KCTS) helps teams practice incident response and maintain operational readiness between assessments, supporting the people and process side of a sustainable program.

CMMC is a forcing function, but it’s also an opportunity. Organizations that treat it as an evidence problem, solved with visibility, validation, and repeatable proof, won’t just stay eligible. They’ll build credibility the market can actually trust.

Read the Full Research White Paper

By Scott Register

If you’re in the Defense Industrial Base (DIB), you’ve probably felt the shift: cybersecurity has moved from a contractual footnote to a deciding factor in who gets to compete. The Cybersecurity Maturity Model Certification (CMMC) is the clearest signal yet that the Department of Defense (DoD) is moving away from “trust us” security and toward verified compliance.

And in the face of a rapidly evolving threat landscape, that’s not unreasonable. The DIB faces increasingly frequent and complex cyber-attacks, and an extended supply chain is only as resilient as its weakest link. To meet these challenges, CMMC serves as a market gate: it changes who is eligible, who is credible, and who gets picked.

So let’s talk about the uncomfortable part: the cost of non-compliance. Because non-compliance isn’t theoretical. It entails lost opportunity, delayed revenue, supply chain exclusion, and, in the worst cases, legal consequences tied to the gap between what you claimed and what you can prove.

A Practical Reality: Readiness Takes Longer Than Most Expect

CMMC isn’t optional, and it isn’t “someday.” Assessment requirements are being implemented using a four-phase plan over three years, beginning with Phase 1, which launched on November 10, 2025, and adding requirements incrementally until full implementation of program requirements in Phase 4.

That runway may sound generous, but it will dissipate quickly because building a defensible compliance posture takes sustained work and a robust plan combining scoping, implementation, evidence collection, and validation. Waiting until requirements are widespread across your target solicitations is not a plan. It’s a decision to compete later… assuming you can afford to.

The Readiness Gap Is Massive, and It’s a Business Problem (Not Just a Cyber Problem)

Keysight’s commissioned research surveyed 206 cybersecurity leaders across the DIB and revealed two jarring numbers that should reset expectations:

  • Only 2% of organizations are audit-ready
  • Only 3% use automated validation tools to continuously verify compliance

The conversation is no longer only about “will we pass an audit?” but “will we be eligible to bid or even remain in the supply chain?” Where CMMC applies, contractors and subcontractors entrusted with Federal Contract Information (FCI) or Controlled Unclassified Information (CUI) must achieve a specific CMMC level as a condition of contract award, creating concrete competitive differentiation where none previously existed.

CMMC raises the bar for security by raising the bar for proof.

Non-Compliance Costs Stack Up Fast

With the history of NIST SP800-171 compliance via self-attestation, many organizations adopted a performative approach to certification with any gaps addressable on a line-item basis by bringing in some consultants or deploying new security tools. This was easy to account for, but in reality the costs of non-compliance now go far beyond those budget items. The cost of non-compliance can quickly become a stack of compounding penalties that far exceed projections.

Lost Contract Eligibility (the “Silent Failure”)

The most immediate consequence is blunt: you can’t compete for contracts requiring a specific CMMC level. CMMC requirements are implemented through contract clauses, and the required level depends on the type and sensitivity of the information involved.

That’s not a cybersecurity problem. That’s pipeline and revenue.

Audit Delays and Schedule Risk (the “Time Tax”)

CMMC assessments are not one-size-fits-all. Depending on the contract and the information scope, organizations may be required to complete a self-assessment or a certification assessment by an authorized CMMC Third-Party Assessment Organization (C3PAO). For Level 3, assessments are conducted by the Defense Industrial Base Cybersecurity Assessment Center (DIBCAC). These assessment paths have different logistics and timing implications, and delays can directly affect eligibility windows.

Remediation Under Pressure (the “Expensive Scramble”)

If you treat compliance as a late-stage scramble, you pay for it twice: once in rushed remediation, and again in operational disruption. CMMC is designed to increase confidence that organizations are implementing required cybersecurity standards for systems that process, store, or transmit FCI or CUI. Often, the teams scrambling to remediate audit shortcomings are also on the hook to support production operations, posing immediate jeopardy to revenues from both commercial and government sales.

Credibility and Supply Chain Positioning (the “Trust Gap”)

Cybersecurity credibility is becoming a differentiator. If you can’t demonstrate evidence aligned to the applicable level, you become harder to select and harder to defend.

Legal Liability (the “One Nobody Budgets For”)

This is where “paper compliance” becomes dangerous. The Department of Justice has pursued cybersecurity-related cases under the False Claims Act, and Keysight’s research cites nearly $40M in recent settlements tied to alleged noncompliance and misrepresentation.

One referenced case is especially telling: a contractor submitted a self-assessment score of 104 out of 110, while an external review calculated the company’s actual score to be -142.19. That case resulted in a $4.6M settlement.

The lesson is simple: the gap between “we believe” and “we can prove” is where exposure lives. CMMC is pushing the industry from intent to evidence.

Why the Gap Exists: Complexity, Resources, and Manual Proof Readiness

When asked about obstacles, respondents cited three major pain points:

  • 35% pointed to the complexity of requirements
  • 30% cited lack of internal resources
  • 30% struggled with understanding requirements and lack of clear guidance

The combination of high complexity, constrained teams, and uneven clarity is a daunting challenge.

It’s also made worse by a common assumption: “If we’ve been working toward NIST SP 800-171, we’re basically there.” The nuance matters. The CMMC program focuses on protecting FCI and CUI. Level 1 requires an annual self-assessment and annual affirmation against the 15 requirements in FAR 52.204-21. CMMC Level 2 is aligned to the 110 requirements in NIST SP 800-171 Rev. 2, including an assessment every three years (self or C3PAO, depending on the solicitation), and requires annual affirmations. Level 3 requires a prerequisite CMMC Level 2 status and a DIBCAC-led assessment every three years, plus annual affirmations (including continued Level 2 affirmations).

That’s also why automation matters. Modern cyber defense moves too fast for manual attestation to keep up. Yet only 3% reported using automated security validation tools today.

What Winning Looks Like: Making Compliance Credible

The best way to think about CMMC isn’t as a checkbox. It’s a credibility engine. When compliance is built as an evidence-based program, a few things happen:

  • Controls become measurable.
  • Audit prep becomes continuous.
  • Gaps surface earlier, when fixes are less expensive.
  • Cyber maturity improves in ways that reduce incidents.
  • Market positioning strengthens because you can prove readiness.

In other words, you don’t just “meet requirements.” You’re becoming a more trusted, lower-risk partner, one to whom customers can confidently award CMMC-governed contracts.

Tools for a More Streamlined Path to Compliance

CMMC readiness can feel overwhelming because it touches scoping, implementation, documentation, validation, and sustainment.

Keysight network visibility and security solutions can help organizations shift to evidence-based, continuously validated security.

Turn Visibility Into Audit-Ready Evidence.

Keysight network visibility solutions, such as Vision Series Network Packet Brokers, help ensure security tools receive the right traffic and telemetry. That supports audit trails and monitoring needed for domains like Audit and Accountability (AU) and System and Information Integrity (SI). Without visibility, every other control becomes harder to prove.

Validate Controls Continuously, Not Just at Audit Time.

Keysight’s breach and attack simulation capabilities (like Threat Simulator) help organizations continuously validate defensive controls by emulating real-world attack behaviors and producing measurable results. Continuous validation reduces surprises, shortens remediation cycles, and increases confidence before an assessor ever arrives.

Build Sustainment into the Operating Model.

CMMC is not a one-time event. Certification results are recorded in government systems, and organizations must complete affirmations (after assessments and annually thereafter, depending on level). Readiness fades without reinforcement. Keysight Cyber Range Training (KCTS) helps teams practice incident response and maintain operational readiness between assessments, supporting the people and process side of a sustainable program.

CMMC is a forcing function, but it’s also an opportunity. Organizations that treat it as an evidence problem, solved with visibility, validation, and repeatable proof, won’t just stay eligible. They’ll build credibility the market can actually trust.

Read the Full Research White Paper

 By Baker Tilly’s Chris Wagner and Dave DuVarney

Artificial intelligence has quickly moved from an experimental technology to a boardroom priority. Leadership teams across industries are being asked the same question: What is our AI strategy?

Despite the growing pressure, many organizations struggle to answer that question. AI can feel powerful but ambiguous, and without a clear starting point, initiatives often stall or fail to deliver results. In fact, a significant percentage of AI initiatives fail to produce meaningful outcomes in their first year.

The organizations that succeed with AI tend to take a structured but practical approach — balancing leadership direction, experimentation, governance and a focus on real business problems.

Start with executive alignment

Successful AI adoption begins with leadership. Without executive support, AI efforts often remain scattered experiments rather than strategic initiatives.

Leaders don’t need to start with a massive strategy document. What matters most is establishing clear intent: AI is important to the organization, and exploring its potential is a priority.

When executives actively encourage teams to explore AI — asking how it might improve workflows or create new capabilities — it signals that innovation is expected and supported. This tone from the top creates the momentum organizations need to begin experimenting and learning.

Build a cross-functional AI team

Although AI relies on technology, it cannot succeed as an IT-only initiative.

Organizations benefit from forming a cross-functional team responsible for guiding AI adoption. This group typically includes representatives from technology, operations, finance, marketing and other key business functions.

Their role is to help the organization move forward intentionally by:

  • Identifying and prioritizing potential AI use cases
  • Establishing governance and risk policies
  • Selecting enterprise AI tools
  • Encouraging adoption across departments
  • Developing business cases for investment

This team acts as the internal steering function that balances experimentation with strategic alignment.

Encourage Grassroots Innovation

One of the most transformative aspects of modern AI, especially generative AI, is its accessibility. Employees across the organization can experiment with these tools to solve everyday problems.

Organizations can benefit from encouraging this experimentation and capturing the best ideas. A simple innovation funnel can help:

  1. Employees experiment with AI tools.
  2. Promising ideas are shared with the organization.
  3. The most impactful use cases are evaluated and expanded.

Many AI platforms also provide usage data that can highlight successful workflows. If a particular tool or process becomes widely used internally, it may signal an opportunity to formalize and scale that solution across the organization.

Focus on problems, not technology

A common mistake organizations make is starting with the question, “Where can we use AI?”

A better approach is to start with the problem. Ask, “What business challenge are we trying to solve?”

Sometimes AI will be the best solution. Other times, simpler tools, such as spreadsheets, automation platforms, or traditional analytics, may be more effective.

Treating AI as one tool among many ensures that organizations apply it where it truly creates value rather than forcing it into every problem.

Capture everyday productivity gains

Not every AI benefit comes from large transformation projects. Some of the most immediate value comes from small improvements in daily work.

Employees are already using AI tools to help with tasks like:

  • Drafting emails and reports
  • Summarizing information
  • Brainstorming ideas
  • Structuring plans and strategies
  • Working through complex problems

These small efficiencies may be difficult to measure individually, but when multiplied across an entire workforce, they can significantly improve productivity and job satisfaction.

Over time, this also helps employees become more comfortable and creative with AI tools, which can lead to larger innovation opportunities.

Strengthen governance and security

Security concerns are one of the biggest barriers organizations face when adopting AI. Leaders worry about sensitive data exposure, regulatory risks and the rapid growth of AI tools.

Addressing these concerns requires a thoughtful approach.

Provide enterprise-grade AI tools

Organizations should offer secure AI platforms within their own environments. If employees lack access to approved tools, they will likely use public alternatives, which increases risk.

Providing enterprise tools gives employees a safe place to experiment.

Extend existing data policies

Most organizations already have data governance policies. AI policies should simply extend those rules.

For example, sensitive company data should only be used within approved platforms rather than public AI tools.

Clear guidelines help employees understand how to use AI responsibly while still enabling innovation.

Review security practices

AI systems often interact with large volumes of organizational data, which can expose weaknesses in existing access controls.

Organizations should review how administrative privileges and sensitive data access are managed. Strengthening these controls ensures AI tools do not unintentionally expand access to information.

Learn from external expertise

AI technology is evolving quickly, and many organizations lack deep expertise internally.

Leaders can accelerate progress by learning from external sources such as:

  • Industry communities and professional groups
  • Peer organizations experimenting with AI
  • Advisors and technology partners
  • Educational resources and training programs

These networks help organizations stay informed, avoid common mistakes and move forward with greater confidence.

Moving forward with AI

Organizations don’t need a perfect strategy before they begin exploring AI. What matters most is creating the right environment for progress.

That environment includes:

  • Clear leadership support
  • Cross-functional collaboration
  • Safe experimentation
  • Strong governance and security
  • A focus on real business problems

By combining these elements, organizations can move beyond the hype surrounding AI and begin realizing real value — one practical use case at a time.

How we can help

Baker Tilly helps organizations safely and effectively harness AI. Our AI consulting services support you from strategy development through implementation, including model design, data and AI governance, workflow automation and organizational readiness programs. Ready to accelerate your AI journey? Connect with a Baker Tilly specialist to get started. 

 By Baker Tilly’s Chris Wagner and Dave DuVarney

Artificial intelligence has quickly moved from an experimental technology to a boardroom priority. Leadership teams across industries are being asked the same question: What is our AI strategy?

Despite the growing pressure, many organizations struggle to answer that question. AI can feel powerful but ambiguous, and without a clear starting point, initiatives often stall or fail to deliver results. In fact, a significant percentage of AI initiatives fail to produce meaningful outcomes in their first year.

The organizations that succeed with AI tend to take a structured but practical approach — balancing leadership direction, experimentation, governance and a focus on real business problems.

Start with executive alignment

Successful AI adoption begins with leadership. Without executive support, AI efforts often remain scattered experiments rather than strategic initiatives.

Leaders don’t need to start with a massive strategy document. What matters most is establishing clear intent: AI is important to the organization, and exploring its potential is a priority.

When executives actively encourage teams to explore AI — asking how it might improve workflows or create new capabilities — it signals that innovation is expected and supported. This tone from the top creates the momentum organizations need to begin experimenting and learning.

Build a cross-functional AI team

Although AI relies on technology, it cannot succeed as an IT-only initiative.

Organizations benefit from forming a cross-functional team responsible for guiding AI adoption. This group typically includes representatives from technology, operations, finance, marketing and other key business functions.

Their role is to help the organization move forward intentionally by:

  • Identifying and prioritizing potential AI use cases
  • Establishing governance and risk policies
  • Selecting enterprise AI tools
  • Encouraging adoption across departments
  • Developing business cases for investment

This team acts as the internal steering function that balances experimentation with strategic alignment.

Encourage Grassroots Innovation

One of the most transformative aspects of modern AI, especially generative AI, is its accessibility. Employees across the organization can experiment with these tools to solve everyday problems.

Organizations can benefit from encouraging this experimentation and capturing the best ideas. A simple innovation funnel can help:

  1. Employees experiment with AI tools.
  2. Promising ideas are shared with the organization.
  3. The most impactful use cases are evaluated and expanded.

Many AI platforms also provide usage data that can highlight successful workflows. If a particular tool or process becomes widely used internally, it may signal an opportunity to formalize and scale that solution across the organization.

Focus on problems, not technology

A common mistake organizations make is starting with the question, “Where can we use AI?”

A better approach is to start with the problem. Ask, “What business challenge are we trying to solve?”

Sometimes AI will be the best solution. Other times, simpler tools, such as spreadsheets, automation platforms, or traditional analytics, may be more effective.

Treating AI as one tool among many ensures that organizations apply it where it truly creates value rather than forcing it into every problem.

Capture everyday productivity gains

Not every AI benefit comes from large transformation projects. Some of the most immediate value comes from small improvements in daily work.

Employees are already using AI tools to help with tasks like:

  • Drafting emails and reports
  • Summarizing information
  • Brainstorming ideas
  • Structuring plans and strategies
  • Working through complex problems

These small efficiencies may be difficult to measure individually, but when multiplied across an entire workforce, they can significantly improve productivity and job satisfaction.

Over time, this also helps employees become more comfortable and creative with AI tools, which can lead to larger innovation opportunities.

Strengthen governance and security

Security concerns are one of the biggest barriers organizations face when adopting AI. Leaders worry about sensitive data exposure, regulatory risks and the rapid growth of AI tools.

Addressing these concerns requires a thoughtful approach.

Provide enterprise-grade AI tools

Organizations should offer secure AI platforms within their own environments. If employees lack access to approved tools, they will likely use public alternatives, which increases risk.

Providing enterprise tools gives employees a safe place to experiment.

Extend existing data policies

Most organizations already have data governance policies. AI policies should simply extend those rules.

For example, sensitive company data should only be used within approved platforms rather than public AI tools.

Clear guidelines help employees understand how to use AI responsibly while still enabling innovation.

Review security practices

AI systems often interact with large volumes of organizational data, which can expose weaknesses in existing access controls.

Organizations should review how administrative privileges and sensitive data access are managed. Strengthening these controls ensures AI tools do not unintentionally expand access to information.

Learn from external expertise

AI technology is evolving quickly, and many organizations lack deep expertise internally.

Leaders can accelerate progress by learning from external sources such as:

  • Industry communities and professional groups
  • Peer organizations experimenting with AI
  • Advisors and technology partners
  • Educational resources and training programs

These networks help organizations stay informed, avoid common mistakes and move forward with greater confidence.

Moving forward with AI

Organizations don’t need a perfect strategy before they begin exploring AI. What matters most is creating the right environment for progress.

That environment includes:

  • Clear leadership support
  • Cross-functional collaboration
  • Safe experimentation
  • Strong governance and security
  • A focus on real business problems

By combining these elements, organizations can move beyond the hype surrounding AI and begin realizing real value — one practical use case at a time.

How we can help

Baker Tilly helps organizations safely and effectively harness AI. Our AI consulting services support you from strategy development through implementation, including model design, data and AI governance, workflow automation and organizational readiness programs. Ready to accelerate your AI journey? Connect with a Baker Tilly specialist to get started. 

  • Nationwide youth camps bring world-class soccer training to communities in Atlanta, Miami, New Jersey and Los Angeles
  • Camps capture the heart of Hyundai’s “Next Starts Now” campaign, celebrating the future, today, and inspiring the next generation of players and fans in the U.S.

FOUNTAIN VALLEY, Calif., April 3, 2026 /PRNewswire/ — Hyundai, an official partner of the 2026 FIFA World Cup™, is bringing its global commitment to soccer directly to local communities across the United States. Beginning in April, Hyundai Motor America will host a series of youth soccer camps in Atlanta, Miami, New Jersey and Los Angeles, joined by iconic soccer legends Mia Hamm and Tim Howard. The camps will deliver an unforgettable, hands-on experience, combining world-class soccer training, confidence-building activities and immersive Hyundai brand activations that bring the company’s “Next Starts Now” campaign to life.

“At Hyundai we don’t wait for the future, we bring it to life today,” said Sean Gilpin, chief marketing officer, Hyundai Motor America. “By partnering with legends like Mia Hamm and Tim Howard for our youth camps across the U.S., we’re creating meaningful experiences for young players while investing in the athletes and leaders who will shape the sport for decades to come. This is how Hyundai supports our communities and the NEXT generation.”

The Hyundai youth soccer camps are a tangible expression of the brand’s “Next Starts Now” campaign, transforming Hyundai’s global FIFA World Cup™ partnership into meaningful, local impact. Just as the next generation of soccer stars isn’t waiting for tomorrow, Hyundai continues to boldly shape the future today.

“Soccer taught me that greatness isn’t about waiting for your moment but about seizing it,” said Mia Hamm, two-time Olympic gold medalist and FIFA Women’s World Cup champion. “That’s exactly what these young athletes are doing. Hyundai understands that the future is built through opportunity, confidence, and belief. These camps are about more than drills, they’re about inspiring the NEXT generation of leaders on and off the field.”

“My career has been defined by passion, determination and believing in what’s possible,” said Tim Howard, legendary goalkeeper and former U.S. Men’s National Team captain. “Every time I step on the field with young players, I see that same fire. Hyundai’s commitment to these communities goes beyond sponsorship, it’s a real investment in the future of the game, and I’m proud to be part of it.”

Each camp will feature morning and afternoon sessions designed to develop soccer fundamentals while building confidence, teamwork and leadership in young players of all skill levels, ages 6-12. In addition to world-class coaching, parents and guardians of camp participants will have the opportunity to explore the latest Hyundai vehicles through a ride-and-drive experience and have a chance to win 2026 FIFA World Cup™ tickets.

Hyundai Hope on Wheels, a 501(c)(3) nonprofit organization committed to ending childhood cancer, will invite local childhood cancer survivors to each camp, reinforcing continued effort in the fight against pediatric cancer. Hyundai Hope on Wheels recently announced a major philanthropic milestone, surpassing $303 million in lifetime giving to support childhood cancer research since its founding in 1998.  

Camp Dates, Locations, and Details:

Atlanta | Saturday, April 4, 2026
Location: Mud Creek Sports Complex
Player: Tim Howard

Miami | Saturday, April 18, 2026
Location: Baptist Health Community Field
Player: Mia Hamm

New Jersey | Saturday, May 9, 2026
Location: Capelli Sports Complex
Player: Tim Howard

Los Angeles | Saturday, May 30, 2026
Location: Dignity Health Sports Park – Field #5
Player: Mia Hamm

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-kicks-off-fifa-world-cup-next-starts-now-with-youth-camps-joined-by-legends-mia-hamm-and-tim-howard-302733715.html

SOURCE Hyundai Motor America

  • Nationwide youth camps bring world-class soccer training to communities in Atlanta, Miami, New Jersey and Los Angeles
  • Camps capture the heart of Hyundai’s “Next Starts Now” campaign, celebrating the future, today, and inspiring the next generation of players and fans in the U.S.

FOUNTAIN VALLEY, Calif., April 3, 2026 /PRNewswire/ — Hyundai, an official partner of the 2026 FIFA World Cup™, is bringing its global commitment to soccer directly to local communities across the United States. Beginning in April, Hyundai Motor America will host a series of youth soccer camps in Atlanta, Miami, New Jersey and Los Angeles, joined by iconic soccer legends Mia Hamm and Tim Howard. The camps will deliver an unforgettable, hands-on experience, combining world-class soccer training, confidence-building activities and immersive Hyundai brand activations that bring the company’s “Next Starts Now” campaign to life.

“At Hyundai we don’t wait for the future, we bring it to life today,” said Sean Gilpin, chief marketing officer, Hyundai Motor America. “By partnering with legends like Mia Hamm and Tim Howard for our youth camps across the U.S., we’re creating meaningful experiences for young players while investing in the athletes and leaders who will shape the sport for decades to come. This is how Hyundai supports our communities and the NEXT generation.”

The Hyundai youth soccer camps are a tangible expression of the brand’s “Next Starts Now” campaign, transforming Hyundai’s global FIFA World Cup™ partnership into meaningful, local impact. Just as the next generation of soccer stars isn’t waiting for tomorrow, Hyundai continues to boldly shape the future today.

“Soccer taught me that greatness isn’t about waiting for your moment but about seizing it,” said Mia Hamm, two-time Olympic gold medalist and FIFA Women’s World Cup champion. “That’s exactly what these young athletes are doing. Hyundai understands that the future is built through opportunity, confidence, and belief. These camps are about more than drills, they’re about inspiring the NEXT generation of leaders on and off the field.”

“My career has been defined by passion, determination and believing in what’s possible,” said Tim Howard, legendary goalkeeper and former U.S. Men’s National Team captain. “Every time I step on the field with young players, I see that same fire. Hyundai’s commitment to these communities goes beyond sponsorship, it’s a real investment in the future of the game, and I’m proud to be part of it.”

Each camp will feature morning and afternoon sessions designed to develop soccer fundamentals while building confidence, teamwork and leadership in young players of all skill levels, ages 6-12. In addition to world-class coaching, parents and guardians of camp participants will have the opportunity to explore the latest Hyundai vehicles through a ride-and-drive experience and have a chance to win 2026 FIFA World Cup™ tickets.

Hyundai Hope on Wheels, a 501(c)(3) nonprofit organization committed to ending childhood cancer, will invite local childhood cancer survivors to each camp, reinforcing continued effort in the fight against pediatric cancer. Hyundai Hope on Wheels recently announced a major philanthropic milestone, surpassing $303 million in lifetime giving to support childhood cancer research since its founding in 1998.  

Camp Dates, Locations, and Details:

Atlanta | Saturday, April 4, 2026
Location: Mud Creek Sports Complex
Player: Tim Howard

Miami | Saturday, April 18, 2026
Location: Baptist Health Community Field
Player: Mia Hamm

New Jersey | Saturday, May 9, 2026
Location: Capelli Sports Complex
Player: Tim Howard

Los Angeles | Saturday, May 30, 2026
Location: Dignity Health Sports Park – Field #5
Player: Mia Hamm

Hyundai Motor America
Hyundai Motor America offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles, while supporting Hyundai Motor Company’s Progress for Humanity vision. Hyundai has significant operations in the U.S., including its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, the all-new Hyundai Motor Group Metaplant America, several cutting-edge R&D facilities and more than 855 independent dealers. These operations are part of Hyundai Motor Group, which is investing $26 billion in the U.S. from 2025 to 2028. For more information, visit www.hyundainews.com.

Hyundai Motor America on Twitter | YouTube | Facebook | Instagram | LinkedIn | TikTok

 

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SOURCE Hyundai Motor America

HOUSTON, April 3, 2026 /PRNewswire/ — Oak Harvest Financial Group, a Houston-based retirement financial planning firm, in partnership with Tube Supply, successfully hosted the 3rd Annual Charity Golf Tournament on Monday, March 30, 2026. Held at the Wildcat Golf Club, the sold-out scramble-style tournament brought together 132 golfers across 33 teams to raise vital funds for Boys & Girls Country.

This year’s event generated a remarkable $136,250 in proceeds, with 100% of the funds directly benefiting Boys & Girls Country. Based in Hockley, TX, the licensed residential home has been providing a secure, stable Christian home environment and holistic care for children and young adults since 1971, helping to break cycles of poverty and abuse.

“We are immensely grateful for our partnership with Tube Supply to make this tournament a reality,” said Troy Sharpe, CEO of Oak Harvest Financial Group. “Seeing this event grow from $37,000 last year to an incredible $136,000 this year is a true testament to the generosity of our community and the vital, life-changing work Boys and Girls Country does every day.”

The day kicked off with a shotgun start at noon, followed by an afternoon of competitive golf and networking, and concluded with a buffet dinner and reception where attendees celebrated the day’s impact.

“We are deeply appreciative of our incredible partners, Oak Harvest Financial Group and Tube Supply, for hosting this outstanding event,” said Vince Duran, CEO of Boys and Girls Country. “Not only does it raise critical funds to support the children who call Boys and Girls Country home, but it also provides a meaningful opportunity to share our mission with everyone in attendance.”

“I want to sincerely thank all the supporters who came out to the tournament,” added Paul Sorensen of Tube Supply. “We hope everyone enjoyed their day on the course, and we look forward to welcoming you all back next year to continue supporting this amazing cause.”

The tournament’s massive success was made possible by the generous support of its sponsors, including Presenting Sponsors J. Joseph, HDH, and SeAH Global; Gold Sponsor Fortis Alliance; and Silver Sponsors Advisors Excel, Innovex, Specialty Heat Treat, and Fusion Oilfield International. Additional corporate support was provided by Athene, Accu Test Labs Ltd., Cierra Pipe, Vulcan, Tiva Technologies, Magellan Corporation, Ryan Gootee General Contractors, Melton & Melton, and Artrom.

For more information about Boys & Girls Country or to find out how to support their mission, visit boysandgirlscountry.org. To learn more about Oak Harvest Financial Group’s community initiatives, visit oakharvestfg.com.

About Oak Harvest Financial Group: Oak Harvest Financial Group is a holistic retirement financial planning registered investment adviser (RIA) based in Houston, Texas. The firm specializes in helping clients navigate their retirement years with comprehensive financial, investment, and tax planning strategies.

About Tube Supply: Tube Supply is a globally trusted supplier of high-quality plate, tube, and bar steel headquartered in Houston, Texas. Serving the oil and gas industry and beyond, the company specializes in delivering reliable, precision-engineered materials, including alloy, stainless, aluminum, and carbon grades, tailored for the most demanding environments and high-pressure applications worldwide.

Disclosure: Advisory services are provided through Oak Harvest Investment Services, LLC, a registered investment adviser. Insurance services are provided through Oak Harvest Insurance Services, LLC, a licensed insurance agency

Media Contact:
Corinne Villanueva
Marketing Specialist
Oak Harvest Financial Group
(281) 822-1350
411603@email4pr.com 

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SOURCE Oak Harvest Financial Group

PHOENIX, April 3, 2026 /PRNewswire/ — Business leaders and Arizona taxpayers can directly empower K-12 students by supporting scholarships for underserved, disabled, and foster children in Arizona. The Arizona Individual and Corporate Tax Credits, along with traditional charitable donations, make it possible for individuals and organizations to support Catholic Education Arizona and its mission of transforming the lives of students in the community.  

“Through Arizona tax credits and charitable giving, tax contributors and traditional donors can make a lifelong impact on children. Help us educate underserved, disabled and foster students who are our future work force, neighbors and friends,” shared Nancy Padberg, MBA President & CEO, Catholic Education Arizona.

Private Education Tax Credits
Arizona taxpayers can redirect their state tax dollars to Catholic Education Arizona at no additional cost, funding tuition scholarships for K-12 students attending the 38 Diocese of Phoenix Catholic schools. This opportunity allows taxpayers to direct their tax dollars to causes that align with their values.

Corporate Tax Credits
CEOs and CFOs can invest in future generations and build leaders. Through the Arizona Low-Income and Disabled/Displaced (foster) Corporate Tax Credit programs, corporations can redirect their tax liability to Catholic Education Arizona, helping provide essential scholarship support to those students in need.

“To be able to send my daughter to a school that supports her faith with like-minded individuals surrounding her has helped steer her high school journey into the right direction from the very start,” said Lorena Contreras, parent of a Catholic School student. “Without CEA, our family would not be able to find the loving and caring environment of the Catholic school.”

Traditional and Planned Giving
Catholic Education Arizona’s charitable division, Changing Lives with Legacy also accepts traditional donations. This division accepts planned and direct gifts that fund scholarships as well.  Accepted gifts include cash, bequests, IRA charitable rollovers, stock and bond gifts, donor-advised fund grants, and more.

Donors continue to support Catholic Education Arizona because of the impact:

  • 99% graduation rate
  • 96% matriculation to higher education, trade school, or enter military service
  • Thousands of hours of community service performed annually

Catholic Education Arizona is the largest provider of scholarships for families attending Catholic schools in the Diocese of Phoenix. Since 1998, CEA has raised more than $383 million and awarded 161,000 scholarships, changing lives one scholarship at a time through tax credits and traditional donations. To learn more, visit www.ceaz.org or call (602) 218-6542.

Contact: Debra Preach, Chief Operating Officer
Catholic Education Arizona
dpreach@ceaz.org
(602)-218-6542

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SOURCE Catholic Education Arizona

NEW YORK, March 27, 2026 /PRNewswire/ — In observance of Earth Hour 2026, VARON, a leading innovator in oxygen therapy solutions, reaffirms its commitment to advancing both respiratory health and environmental sustainability. As millions around the globe switch off their lights for one hour to raise awareness of climate change and nature loss, VARON highlights how everyday healthcare choices—such as using an oxygen concentrator machine—can contribute to a greener planet.

Organized annually by the World Wide Fund for Nature (WWF), Earth Hour has evolved into a global movement that goes beyond the symbolic lights-off moment. It inspires individuals, businesses, and communities to take meaningful, long-term action for the environment. In 2026, the initiative continues to emphasize collective responsibility in addressing the climate crisis and protecting natural ecosystems.

“Earth Hour is more than a moment—it’s a movement,” said VARON CEO. “At VARON, we believe that supporting respiratory health and protecting the environment should go hand in hand. Our mission is to provide sustainable oxygen solutions that benefit both people and the planet.”

Sustainable Innovation in Oxygen Therapy

Traditional oxygen delivery systems, such as bulky oxygen tanks, require continuous refilling and transportation—resulting in significant carbon emissions. In contrast, VARON’s oxygen concentrator machine technology generates purified oxygen directly from ambient air, eliminating the need for refills and reducing environmental impact.

From the Stationary Oxygen Concentrator designed for home use to the portable oxygen concentrator built for mobility, VARON’s product lineup reflects a commitment to eco-conscious innovation. These devices not only enhance patient independence but also align with global sustainability goals.

Energy Efficiency at the Core

VARON integrates energy-saving features across its product range. The VP Series portable oxygen concentrator models, especially the latest VP-8G, utilize advanced pulse oxygen delivery systems that adapt to a user’s breathing pattern. This smart functionality can reduce power consumption by up to 30% compared to traditional continuous-flow systems.

Similarly, VARON’s Stationary Oxygen Concentrator units, such as the VH-3, include intelligent display technology that dims or turns off during operation, conserving energy and minimizing light pollution—an often-overlooked environmental concern.

Built to Last, Designed to Reduce Waste

Durability is a cornerstone of VARON’s sustainability strategy. Each oxygen concentrator machine is engineered with high-quality materials to ensure longevity, reducing the frequency of repairs and replacements. This approach helps minimize electronic waste and lowers the overall environmental footprint associated with device disposal.

Reducing Waste Through Recertification

As part of its sustainability efforts, VARON has introduced a comprehensive recertification program designed to extend the lifecycle of its oxygen concentrators. Each unit undergoes rigorous inspection, testing, and quality assurance to ensure reliable performance, helping reduce electronic waste while promoting more efficient use of resources.

A Greener Supply Chain

VARON’s environmental responsibility extends beyond product design. The company implements eco-friendly practices throughout its supply chain, including recyclable packaging, energy-efficient manufacturing processes, and optimized global logistics. By integrating sustainability at every stage, VARON ensures that each Stationary Oxygen Concentrator and portable oxygen concentrator supports a cleaner, healthier future.

A Message from Leadership

“Our responsibility goes beyond our customers’ lungs—it’s about the air we all breathe,” said the CEO of VARON. “We are proud to lead the way in sustainable respiratory care, especially during global initiatives like Earth Hour that remind us of our shared duty to protect the planet.

Turning One Hour into Lasting Impact

Earth Hour serves as a powerful reminder that small actions can lead to significant change. VARON encourages individuals and organizations to go beyond the hour by adopting sustainable practices in daily life—including choosing energy-efficient healthcare solutions like an oxygen concentrator machine.

By aligning innovation with environmental stewardship, VARON continues to empower users with reliable, eco-friendly oxygen therapy options—proving that better health and a healthier Earth can go hand in hand.

About VARON

VARON is a trusted provider of advanced oxygen therapy solutions, specializing in the development of Stationary Oxygen Concentrator and portable oxygen concentrator systems. Guided by core values of innovation, quality, affordability, and environmental responsibility, VARON is dedicated to improving lives through sustainable healthcare technology.

Media Contact:
VARON Oxygen Concentrator
Email: support@varoninc.com
Website:  https://varoninc.com/

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SOURCE Varon oxygen concentrator

DETROIT, April 2, 2026 /PRNewswire/ — Liam Mona is the President and Managing Partner of Mona Power, a rapidly growing solar energy company, specializing in residential and commercial solar systems and EV charging solutions across the United States.

“We don’t make average – we make pros. Everything we do at Mona Power is built around training, discipline, and creating top performers in the solar industry,” said Liam Mona, President & Managing Partner of Mona Power.

Known for his results-driven approach and relentless work ethic, Liam Mona has built Mona Power into a trusted name in the renewable energy space. With a strong focus on customer experience, innovation, and long-term savings, he leads his team in helping homeowners and businesses reduce energy costs while transitioning to clean, sustainable power.

Under his leadership, Mona Power has expanded nationwide, delivering high-quality solar installations and cutting-edge energy solutions. Liam Mona is recognized for his expertise in solar sales, business development, and scaling operations, making him a prominent figure in the solar industry.

As President of Mona Power, Liam Mona continues to drive growth, set industry standards, and position the company as a leader in solar and EV infrastructure.chat

CONTACT: liam@monapwr.com

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SOURCE Mona Power LLC

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