Global supply chains are operating in an era where disruption is no longer occasional — it’s constant.

In her latest Forbes Business Council article, “Keeping Customers Moving When the World Doesn’t,” Brittany Caskey, Chief Commercial Officer for Logistics at DP World in the Americas, examines how companies can maintain reliability despite rising volatility across global trade.

From tariffs and cyberattacks to extreme weather and shifting trade routes, supply chain disruptions now contribute to an estimated $1.6 trillion in lost revenue each year. But for customers, the reason behind a delay matters far less than the outcome.

As Caskey explains, the real competitive advantage lies in shielding customers from disruption — ensuring goods continue to move even when conditions change.

Closing the Visibility Gap

Many supply chains still struggle with blind spots between key nodes such as ports, warehouses, and distribution hubs. These gaps often slow response times when disruptions occur.

Caskey notes that only 21% of supply chain leaders report having highly resilient networks with end-to-end visibility and real-time monitoring. Improving connectivity across suppliers, carriers, and logistics systems helps organizations respond faster and make better decisions when conditions shift.

Diversifying for Resilience

Recent geopolitical events have also exposed the risks of concentrating too much volume through a limited number of suppliers or routes.

Companies are increasingly moving from “just-in-time” to “just-in-case” strategies, building flexibility through diversified sourcing, multimodal transport options, and regionalized supply networks.

Combining Data and Human Expertise

Technology is playing an increasingly important role in strengthening supply chains. Predictive analytics and AI can analyze data from weather, port operations, and transportation networks to flag potential disruptions before they escalate. These tools help organizations move from reactive responses to proactive decision-making.

But Caskey emphasizes that resilience isn’t built on technology alone. Automation may streamline operations, but experienced teams remain essential for managing exceptions and maintaining customer trust when plans change.

Delivering Reliability in a Volatile World

Ultimately, supply chain resilience depends on collaboration across partners and shared accountability for risk.

As Caskey writes, supply chains don’t just move products — they move promises.

And in a world where disruption is inevitable, the companies that keep those promises will be the ones that stand apart.

Read Brittany Caskey’s full Forbes Business Council article.

As artificial intelligence becomes more sophisticated and accessible, financial institutions are seeing a sharp rise in a new form of fraud: AI‑powered imposter scams. These schemes use advanced tools to convincingly mimic a person’s voice, image, or behavior—making them harder to spot and more emotionally manipulative than traditional scams.

KeyBank and other financial organizations are urging consumers to stay alert as criminals adopt these emerging technologies.

A New Twist on an Old Scam

Imposter scams have long been one of the most common forms of financial fraud, but AI has dramatically raised the stakes. Using publicly available voice clips, photos, or videos—often pulled from social media—fraudsters can now replicate a person’s speech patterns or even generate realistic videos known as “deepfakes.”

These tools allow criminals to pose as:

  • Family members in urgent distress
  • Friends requesting help
  • Bank representatives seeking account information

KeyBank will never call, email, or text asking for personal credentials such as your full Social Security number, online banking username, or password. Any unexpected request for sensitive details should be considered suspicious. If someone calls you asking for this information, hang up and call your bank through a known channel.

How AI-Driven Scams Work

Voice Cloning

Scammers use AI to analyze audio samples and recreate someone’s voice with startling accuracy. Once they have a convincing imitation, they may call victims claiming:

  • A family emergency that requires immediate financial help
  • An urgent need to “verify” account information
  • Cloned voices may sound real but often struggle with natural emotion, timing, or detailed personal questions.

Deepfake Videos

Deepfake technology allows scammers to generate hyper-realistic videos of people saying or doing things they never actually said or did. These videos may exhibit subtle flaws, such as:

  • Unnatural blinking
  • Odd shadows or lighting
  • Mismatched lip movements
  • Distorted backgrounds

Such content is often designed to create urgency or emotional pressure to extract money or information.

Warning Signs to Watch For

With voice calls, be cautious if:

  • The speech sounds slightly robotic or inconsistent
  • The caller cannot answer questions only the real person would know
  • There is pressure to act immediately

With videos, be alert for:

  • Stiff or unnatural facial movements
  • Odd lighting or blurry background details
  • Poorly synced audio and video
  • Watermarks indicating the content may have been flagged or altered on social platforms

How to Protect Yourself

Experts recommend several steps to reduce your risk:

  • Verify the request: If someone claims to need money or sensitive information, contact them back using a known, trusted phone number or communication channel.
  • Be wary of urgency: Scammers rely on panic. Slow down and double-check.
  • Enable multi-factor authentication wherever possible.
  • Limit personal information you share online, especially videos and audio clips.
  • Monitor your accounts daily and report unauthorized activity immediately.
  • Stay educated: Share fraud-prevention tips with family members, particularly older adults who may be targeted more frequently.

If You Suspect You’ve Been Targeted

Take swift action:

  • Contact any financial institution involved. KeyBank clients can reach the Fraud Client Service Center at 1‑800‑433‑0124 (or 711 for TTY/TRS).
  • File a report with the Federal Trade Commission at IdentityTheft.gov.
  • Change passwords and security questions on affected accounts.
  • Consider placing a fraud alert on your credit reports and monitoring your credit closely.

Get more tips from KeyBank that can help protect you from fraud

Content provided for informational and educational purposes only and is in no way to be construed as financial, investment, or legal advice. We cannot and do not guarantee their applicability or accuracy in regards to your individual circumstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal financial issues. ©2026 KeyCorp®. All rights reserved. KeyBank Member FDIC CFMA #260311-4195728

 

ST. PAUL, Minn., February 10, 2026 /3BL/ – Data Center Safety Council (DCSC) is pleased to announce new Strategic Corporate Member Google who joins previously announced Founding Members EdgeCore, Oracle, STACK Infrastructure, Salesforce, Vantage Data Centers and Yondr and Strategic Corporate Members Ada Infrastructure, CBRE, Digital Realty, and Flexential and QTS.

The Data Center Safety Council (DCSC) brings together industry stakeholders to promote a unified approach to safeguarding the health, safety, and wellbeing of personnel across data center operations. Amid continued rapid growth in the sector, there is an increasing need for consistent best practices, shared learning, and clearly defined resources for training and workforce development. Recognition of the safety risks inherent to these complex, often multi-employer environments has accelerated over the past 5–7 years, yet implementing comprehensive, company-wide safety programs remains challenging. Through collaboration and advocacy, the DCSC supports alignment of health and safety expectations and advances a consistent approach to managing operational risks across the industry.

Google is a global pioneer in designing and operating hyperscale data center infrastructure, powering popular services including Search, YouTube, Gmail, and Google Cloud. Google manages a global network of highly secure, energy-efficient facilities across four continents that serve billions of people. Google is driving the industry forward with an ambitious goal to operate on 24/7 carbon-free energy.

“As a leader, I see our involvement in the Data Center Safety Council as a pivotal opportunity to actively shape the future of EHS for the entire data center industry,” said Stephanie Rowan, Global Lead, EHS Project Management Office at Google. “Our leadership in this forum is fundamental to our commitment to continuously protect our people and the environment. By driving standardization and innovation in safety, we can eliminate critical operational blockers, which in turn will accelerate our capacity delivery and ensure our growth is both responsible and sustainable.”

The members of the Data Center Safety Council are all leaders in the industry and well positioned to create collective global action and consistency for the industry as a whole. The DCSC invites its data center industry peers to join this mission as we continue to grow. DCSC is facilitated by Antea Group.

For more information, please check our website, LinkedIn page or contact the below.

Media inquiries:

Kate Asleson, Marketing Director

Kate.asleson@anteagroup.us

 

Membership inquiries:

Jennene Lyda, Executive Director

Jennene.lyda@anteagroup.us

ST. PAUL, Minn., February 10, 2026 /3BL/ – Data Center Safety Council (DCSC) is pleased to announce new Strategic Corporate Member Google who joins previously announced Founding Members EdgeCore, Oracle, STACK Infrastructure, Salesforce, Vantage Data Centers and Yondr and Strategic Corporate Members Ada Infrastructure, CBRE, Digital Realty, and Flexential and QTS.

The Data Center Safety Council (DCSC) brings together industry stakeholders to promote a unified approach to safeguarding the health, safety, and wellbeing of personnel across data center operations. Amid continued rapid growth in the sector, there is an increasing need for consistent best practices, shared learning, and clearly defined resources for training and workforce development. Recognition of the safety risks inherent to these complex, often multi-employer environments has accelerated over the past 5–7 years, yet implementing comprehensive, company-wide safety programs remains challenging. Through collaboration and advocacy, the DCSC supports alignment of health and safety expectations and advances a consistent approach to managing operational risks across the industry.

Google is a global pioneer in designing and operating hyperscale data center infrastructure, powering popular services including Search, YouTube, Gmail, and Google Cloud. Google manages a global network of highly secure, energy-efficient facilities across four continents that serve billions of people. Google is driving the industry forward with an ambitious goal to operate on 24/7 carbon-free energy.

“As a leader, I see our involvement in the Data Center Safety Council as a pivotal opportunity to actively shape the future of EHS for the entire data center industry,” said Stephanie Rowan, Global Lead, EHS Project Management Office at Google. “Our leadership in this forum is fundamental to our commitment to continuously protect our people and the environment. By driving standardization and innovation in safety, we can eliminate critical operational blockers, which in turn will accelerate our capacity delivery and ensure our growth is both responsible and sustainable.”

The members of the Data Center Safety Council are all leaders in the industry and well positioned to create collective global action and consistency for the industry as a whole. The DCSC invites its data center industry peers to join this mission as we continue to grow. DCSC is facilitated by Antea Group.

For more information, please check our website, LinkedIn page or contact the below.

Media inquiries:

Kate Asleson, Marketing Director

Kate.asleson@anteagroup.us

 

Membership inquiries:

Jennene Lyda, Executive Director

Jennene.lyda@anteagroup.us

RE PILOT® allows optimization teams to evaluate thousands of site configurations at industry-leading speed for the first time.

NEWPORT BEACH, Calif., March 19, 2026 /PRNewswire/ — PVFARM, developer of the first AI-enabled solar design platform, announced today that it has opened the beta test for its tool tentatively named RE PILOT®, which is currently under development. Designed to be an upstream expansion of the industry-leading PVFARM software, RE PILOT automates the complex process of evaluating the myriad of solar layouts possible based on varied project design parameters to quickly navigate users to the most profitable layout.

By automating what has been a manual, spreadsheet-heavy process, RE PILOT allows users to analyze thousands of potential configurations of various factors key to energy production like pitch distance, DC/AC ratio, and racking system, in minutes rather than hours. The tool is specifically designed to support solar developers with small or no dedicated engineering teams and those who have traditionally invested significant amounts of time in identifying the best site layout.

“We hear from our users every day that in today’s market, we simply can’t afford to design solar layouts the old way,” said Maksim Markevich, Co-Founder & CTO, PVFARM. “Margins are tighter, constraints are tougher, and profitability comes from squeezing the most out of every site. RE PILOT is built to guide developers quickly to that ‘sweet spot’—testing options against financial targets and grid constraints in minutes, not days. We welcome anyone who needs to make better, faster layout decisions to join the beta.”

How to Register for the RE PILOT Beta Test

PVFARM is now accepting applications for the RE PILOT beta test here.

The beta period is scheduled to begin in late April 2026. Participants will have the opportunity to provide direct feedback that will shape the final version of the tool, which will help raise the standard for speed and quality of solar site layout evaluation and selection.

About PVFARM

Launched in 2024, PVFARM was born from a team of engineers, builders, and software experts who believe solar design should start with what can actually be built. PVFARM is a solar design decision-making engine that optimizes for engineering’s best practices and construction’s reality. It empowers developers, engineers, EPCs, and manufacturers to evaluate layout options, pressure-test trade-offs, and align across disciplines without bouncing between disconnected tools. By combining speed with engineering-grade detail, PVFARM helps teams explore more scenarios in less time, reduce risk, and move projects forward with clarity and confidence. Learn more at pvfarm.io or www.linkedin.com/company/pv-farm.

Media Contact

PVFARM
410806@email4pr.com
1-949-804-9647

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pvfarm-opens-beta-test-for-first-of-its-kind-tool-to-optimize-solar-layout-decision-making-302718338.html

SOURCE PVFARM

RE PILOT® allows optimization teams to evaluate thousands of site configurations at industry-leading speed for the first time.

NEWPORT BEACH, Calif., March 19, 2026 /PRNewswire/ — PVFARM, developer of the first AI-enabled solar design platform, announced today that it has opened the beta test for its tool tentatively named RE PILOT®, which is currently under development. Designed to be an upstream expansion of the industry-leading PVFARM software, RE PILOT automates the complex process of evaluating the myriad of solar layouts possible based on varied project design parameters to quickly navigate users to the most profitable layout.

By automating what has been a manual, spreadsheet-heavy process, RE PILOT allows users to analyze thousands of potential configurations of various factors key to energy production like pitch distance, DC/AC ratio, and racking system, in minutes rather than hours. The tool is specifically designed to support solar developers with small or no dedicated engineering teams and those who have traditionally invested significant amounts of time in identifying the best site layout.

“We hear from our users every day that in today’s market, we simply can’t afford to design solar layouts the old way,” said Maksim Markevich, Co-Founder & CTO, PVFARM. “Margins are tighter, constraints are tougher, and profitability comes from squeezing the most out of every site. RE PILOT is built to guide developers quickly to that ‘sweet spot’—testing options against financial targets and grid constraints in minutes, not days. We welcome anyone who needs to make better, faster layout decisions to join the beta.”

How to Register for the RE PILOT Beta Test

PVFARM is now accepting applications for the RE PILOT beta test here.

The beta period is scheduled to begin in late April 2026. Participants will have the opportunity to provide direct feedback that will shape the final version of the tool, which will help raise the standard for speed and quality of solar site layout evaluation and selection.

About PVFARM

Launched in 2024, PVFARM was born from a team of engineers, builders, and software experts who believe solar design should start with what can actually be built. PVFARM is a solar design decision-making engine that optimizes for engineering’s best practices and construction’s reality. It empowers developers, engineers, EPCs, and manufacturers to evaluate layout options, pressure-test trade-offs, and align across disciplines without bouncing between disconnected tools. By combining speed with engineering-grade detail, PVFARM helps teams explore more scenarios in less time, reduce risk, and move projects forward with clarity and confidence. Learn more at pvfarm.io or www.linkedin.com/company/pv-farm.

Media Contact

PVFARM
410806@email4pr.com
1-949-804-9647

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/pvfarm-opens-beta-test-for-first-of-its-kind-tool-to-optimize-solar-layout-decision-making-302718338.html

SOURCE PVFARM

  • New Brightlayer Energy software delivers automated, dynamic and grid-interactive energy optimization
  • Comprehensive monitoring and reporting for Scope 1 and 2 emissions supports compliance with regional regulatory requirements in North America, Europe and the Middle East
  • Pilot projects demonstrate significant energy, cost, emissions and maintenance savings

PITTSBURGH, March 17, 2026 /3BL/ – Intelligent power management company Eaton today announced the availability of Brightlayer Energy, an AI-powered energy management and optimization system (EMOS). It is designed to help building owners manage, optimize and monetize energy investments, while meeting local regulatory requirements. The platform delivers real-time data analysis, forecasting and automated control to help maximize benefits from building electrical infrastructure and distributed energy resources.

There are significant opportunities to improve building energy performance. The average commercial building in the U.S. wastes 30% of its energy, while 75% of buildings have poor energy performance in the European Union. Brightlayer Energy software helps address these challenges as part of Eaton’s Buildings as a Grid approach, which transforms buildings into strategic and dynamic energy hubs that drive new efficiencies, advance energy resilience, reduce costs and accelerate progress toward sustainability goals, which are required in Europe under the revised Energy Performance of Buildings Directive (EPBD).

“Building environments everywhere are becoming increasingly complex with diverse energy assets and evolving regional regulatory requirements—and digital tools are vital to simplify and improve energy management,” said Mark Roces, vice president, digital offer management at Eaton. “As a key part of our digital ecosystem for buildings that includes proven energy storage, microgrid control and electric vehicle (EV) charging solutions, our Brightlayer Energy software provides the foundation to optimize building infrastructure investments and helps enable a reliable supply of low-cost, sustainable electricity, while meeting compliance obligations.”

Brightlayer Energy software early successes yield significant savings

Implementations in Europe and North America demonstrate energy efficiency, maintenance savings and emissions reductions. For example, the Florian Hotel in Amsterdam, The Netherlands, lowered electricity costs by more than 25% and reduced emissions by 27% while adding nine EV chargers. At an Eaton warehouse in Spartanburg, South Carolina, the company used the software to save 17% on energy costs overall and reduced forklift charging costs 66% by eliminating high energy demand spikes.

Eaton software designed for building energy optimization and performance

Brightlayer Energy software utilizes advanced algorithms that transform real-time data into actionable insights enabling energy use forecasting with 99% accuracy. The platform provides comprehensive oversight of energy consumption patterns, potential savings and efficiency improvements to help businesses evaluate energy strategies for cost-efficiency, sustainability and long-term reliability. With real-time weather data integration, users can forecast onsite solar generation and optimize energy production, automatically directing excess solar power to battery energy storage systems (BESS) for use when demand is high.

The platform also automates complex data aggregation and provides multi-tiered management at site, campus and enterprise levels for proactive energy oversight and optimization. The technology simplifies monitoring of Scope 1 and Scope 2 emissions, manages EV charging, and implements peak shaving and tariff-based load shifting strategies. Additionally, the software integrates energy market data to strategically orchestrate energy production while providing recommendations for improved operations and compliance reporting.

Brightlayer Energy software is a part of Eaton’s digital ecosystem to optimize energy use in buildings that includes proven microgrid control and EV charging optimization. Learn more about how Eaton is helping electrify the buildings of the future.

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re helping to solve the world’s most urgent power management challenges and building a more sustainable society for people today and generations to come.

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of $27.4 billion in 2025, the company serves customers in 180 countries. For more information, visit www.eaton.com. Follow us on LinkedIn.

Contact:

Regina Parundik
+1.412.559.1614
reginaparundik@eaton.com

Nicole Schada
+43 676 8995 3040
nicoleschada@eaton.com

###

  • New Brightlayer Energy software delivers automated, dynamic and grid-interactive energy optimization
  • Comprehensive monitoring and reporting for Scope 1 and 2 emissions supports compliance with regional regulatory requirements in North America, Europe and the Middle East
  • Pilot projects demonstrate significant energy, cost, emissions and maintenance savings

PITTSBURGH, March 17, 2026 /3BL/ – Intelligent power management company Eaton today announced the availability of Brightlayer Energy, an AI-powered energy management and optimization system (EMOS). It is designed to help building owners manage, optimize and monetize energy investments, while meeting local regulatory requirements. The platform delivers real-time data analysis, forecasting and automated control to help maximize benefits from building electrical infrastructure and distributed energy resources.

There are significant opportunities to improve building energy performance. The average commercial building in the U.S. wastes 30% of its energy, while 75% of buildings have poor energy performance in the European Union. Brightlayer Energy software helps address these challenges as part of Eaton’s Buildings as a Grid approach, which transforms buildings into strategic and dynamic energy hubs that drive new efficiencies, advance energy resilience, reduce costs and accelerate progress toward sustainability goals, which are required in Europe under the revised Energy Performance of Buildings Directive (EPBD).

“Building environments everywhere are becoming increasingly complex with diverse energy assets and evolving regional regulatory requirements—and digital tools are vital to simplify and improve energy management,” said Mark Roces, vice president, digital offer management at Eaton. “As a key part of our digital ecosystem for buildings that includes proven energy storage, microgrid control and electric vehicle (EV) charging solutions, our Brightlayer Energy software provides the foundation to optimize building infrastructure investments and helps enable a reliable supply of low-cost, sustainable electricity, while meeting compliance obligations.”

Brightlayer Energy software early successes yield significant savings

Implementations in Europe and North America demonstrate energy efficiency, maintenance savings and emissions reductions. For example, the Florian Hotel in Amsterdam, The Netherlands, lowered electricity costs by more than 25% and reduced emissions by 27% while adding nine EV chargers. At an Eaton warehouse in Spartanburg, South Carolina, the company used the software to save 17% on energy costs overall and reduced forklift charging costs 66% by eliminating high energy demand spikes.

Eaton software designed for building energy optimization and performance

Brightlayer Energy software utilizes advanced algorithms that transform real-time data into actionable insights enabling energy use forecasting with 99% accuracy. The platform provides comprehensive oversight of energy consumption patterns, potential savings and efficiency improvements to help businesses evaluate energy strategies for cost-efficiency, sustainability and long-term reliability. With real-time weather data integration, users can forecast onsite solar generation and optimize energy production, automatically directing excess solar power to battery energy storage systems (BESS) for use when demand is high.

The platform also automates complex data aggregation and provides multi-tiered management at site, campus and enterprise levels for proactive energy oversight and optimization. The technology simplifies monitoring of Scope 1 and Scope 2 emissions, manages EV charging, and implements peak shaving and tariff-based load shifting strategies. Additionally, the software integrates energy market data to strategically orchestrate energy production while providing recommendations for improved operations and compliance reporting.

Brightlayer Energy software is a part of Eaton’s digital ecosystem to optimize energy use in buildings that includes proven microgrid control and EV charging optimization. Learn more about how Eaton is helping electrify the buildings of the future.

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re helping to solve the world’s most urgent power management challenges and building a more sustainable society for people today and generations to come.

Founded in 1911, Eaton has continuously evolved to meet the changing and expanding needs of our stakeholders. With revenues of $27.4 billion in 2025, the company serves customers in 180 countries. For more information, visit www.eaton.com. Follow us on LinkedIn.

Contact:

Regina Parundik
+1.412.559.1614
reginaparundik@eaton.com

Nicole Schada
+43 676 8995 3040
nicoleschada@eaton.com

###

LINCOLN, Neb., March 19, 2026 /3BL/ – The landmark environmental program Tree City USA celebrates its 50th anniversary. Founded by the Arbor Day Foundation in 1976, Tree City USA has helped shape how American communities care for their trees and includes cities and towns ranging in population from just 20 people in Sibley, North Dakota to 8.8 million in New York City, New York.

“While a lot has changed over the last five decades, trees have remained a constant and crucial part of improving the health and wellbeing of our communities. In the last 50 years Tree City USA — and the incredible network of tree champions who have supported it — has shaped a legacy of meaningful civic impact,” said Dan Lambe, chief executive of the Arbor Day Foundation. “This milestone is a tribute to the local leaders who are working everyday to grow hope across the country.”

In 1976, 42 communities earned the distinction of Tree City USA. Today, more than 3,500 cities and towns in all 50 states are currently recognized through the program. Tree City USA communities plant nearly 1 million trees annually and the 2024 class of recognized communities invested a collective $2 billion in trees. By gaining recognition through the program, municipalities have gained access to a unique national network of urban forestry professionals and helped create greater local support for canopy growth. 

“City staff are incredibly proud that Salem is a founding member of Tree City USA, a testament to our long-standing commitment to nurturing our urban canopy,” said Milan Davis, urban forester in City of Salem, Oregon. “Participation in this program reinforces the importance of trees in enhancing the quality of life for our residents and ensures a sustainable future for our community.”

“Since becoming a Tree City USA community, we’ve noticed a tangible increase in public engagement. Residents actively participate in tree plantings, educational programs, and care initiatives,” said Joe Avila, urban forestry supervisor in City of Wooster, Ohio. “Community perception of our trees has shifted from simply aesthetic value to recognizing trees as essential infrastructure that benefits everyone.”

Nearly half of the U.S. population lives in a Tree City USA.

To earn Tree City USA recognition, a city must uphold four core standards including maintaining a tree board or department, having a community tree ordinance, spending at least $2 per capita on urban forestry, and participating in an Arbor Day celebration. 

Click here to see an interactive map of the recognized 2025 Tree City USA communities.  

The Arbor Day Foundation’s Tree City USA program is operated in partnership with the National Association of State Foresters and the USDA Forest Service. To learn more about the history of the Tree City USA, visit arborday.org.

About the Arbor Day Foundation 

The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners.

And this is only the beginning.  

The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

###

LINCOLN, Neb., March 19, 2026 /3BL/ – The landmark environmental program Tree City USA celebrates its 50th anniversary. Founded by the Arbor Day Foundation in 1976, Tree City USA has helped shape how American communities care for their trees and includes cities and towns ranging in population from just 20 people in Sibley, North Dakota to 8.8 million in New York City, New York.

“While a lot has changed over the last five decades, trees have remained a constant and crucial part of improving the health and wellbeing of our communities. In the last 50 years Tree City USA — and the incredible network of tree champions who have supported it — has shaped a legacy of meaningful civic impact,” said Dan Lambe, chief executive of the Arbor Day Foundation. “This milestone is a tribute to the local leaders who are working everyday to grow hope across the country.”

In 1976, 42 communities earned the distinction of Tree City USA. Today, more than 3,500 cities and towns in all 50 states are currently recognized through the program. Tree City USA communities plant nearly 1 million trees annually and the 2024 class of recognized communities invested a collective $2 billion in trees. By gaining recognition through the program, municipalities have gained access to a unique national network of urban forestry professionals and helped create greater local support for canopy growth. 

“City staff are incredibly proud that Salem is a founding member of Tree City USA, a testament to our long-standing commitment to nurturing our urban canopy,” said Milan Davis, urban forester in City of Salem, Oregon. “Participation in this program reinforces the importance of trees in enhancing the quality of life for our residents and ensures a sustainable future for our community.”

“Since becoming a Tree City USA community, we’ve noticed a tangible increase in public engagement. Residents actively participate in tree plantings, educational programs, and care initiatives,” said Joe Avila, urban forestry supervisor in City of Wooster, Ohio. “Community perception of our trees has shifted from simply aesthetic value to recognizing trees as essential infrastructure that benefits everyone.”

Nearly half of the U.S. population lives in a Tree City USA.

To earn Tree City USA recognition, a city must uphold four core standards including maintaining a tree board or department, having a community tree ordinance, spending at least $2 per capita on urban forestry, and participating in an Arbor Day celebration. 

Click here to see an interactive map of the recognized 2025 Tree City USA communities.  

The Arbor Day Foundation’s Tree City USA program is operated in partnership with the National Association of State Foresters and the USDA Forest Service. To learn more about the history of the Tree City USA, visit arborday.org.

About the Arbor Day Foundation 

The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners.

And this is only the beginning.  

The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

###