• New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

Innovative Giving Model and Employee-Led Impact Earn Beazer the Industry’s Top Humanitarian Honor

NEWPORT BEACH, Calif., April 21, 2026 /PRNewswire/ — Zonda’s BUILDER today announced Beazer Homes as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award, presented by BUILDER magazine and Hearthstone. The annual award recognizes a home builder’s long-standing commitment to public service and meaningful community impact and will be formally presented at the Builder 100 Leadership Summit in Dana Point, California, from May 4 to 6.

Beazer Homes was selected for its deeply integrated and self-sustaining philanthropic model—one that embeds giving into the company’s business structure, empowers employees to lead charitable initiatives, and delivers measurable impact at both local and national levels.

“Hearthstone is proud to recognize Beazer Homes and CEO Allan Merrill as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award,” said Mark Porath, CEO of Hearthstone. “At Beazer, giving back is a core part of their culture, guiding both their people and their purpose. Through their long-standing partnership with the Fisher House Foundation, they have made a meaningful and measurable difference for military families in need. Their commitment reflects a deep sense of responsibility to serve others and exemplifies the very purpose of this award.”

Central to Beazer’s charitable impact is the Beazer Charity Foundation, a nonprofit uniquely funded by 100% of net profits from the company’s wholly owned title and insurance agencies. This structure ensures philanthropy is sustainable, independent of market cycles, and driven by long-term commitment rather than annual budgets.

Nationally, Beazer partners with Fisher House Foundation, supporting military and veteran families by providing free lodging while loved ones receive medical care. Through fundraising, volunteerism, and advocacy—including the company’s annual Rock. Run. Raise! campaign—Beazer has helped raise more than $10 million, providing approximately one million nights of lodging for military families.

“At Beazer, giving back isn’t a program or a campaign—it’s part of who they are,” said Jeff Meyers, CEO of Zonda. “Through an innovative funding model, hands-on employee engagement, and long-standing partnerships like Fisher House Foundation, Beazer has created a blueprint for how purpose and performance can coexist. Their leadership sets a powerful example for the entire industry.”

Beyond national efforts, Beazer employees drive local impact through division-led initiatives supporting causes ranging from children’s hospitals and food banks to workforce development and skilled trades education. This employee-powered approach ensures charitable giving remains personal, authentic, and deeply connected to the communities where Beazer builds.

“Being recognized with the Hearthstone BUILDER Humanitarian Award is an honor,” said Allan Merrill, chairman and CEO of Beazer Homes. “But the real story isn’t the award. It’s our people. Across the company, our teams show up for each other and for the communities we serve in ways that go far beyond their day jobs. They give their time, their energy, and their hearts to causes that matter. That’s not a side effort for us. It’s part of how we run the business. We’re proud of the homes we build, and even more proud of the impact our people make every day.”

Over the past 27 years, the Hearthstone BUILDER Humanitarian Award has donated millions of dollars to nonprofits nationwide, making it the largest philanthropic award in the home building industry. The program is fully funded by sponsors, with every dollar awarded donated directly to the honoree’s associated charities.

Media Contact: PR@zondahome.com

About Zonda
Zonda provides data-driven housing market solutions to the home building industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.

About BUILDER
BUILDER is the No. 1 resource—via its award-winning journalism and industry events—for anyone involved in new-home construction. Primarily focused on the single-family sector, BUILDER strives to help home builders manage their operations, large and small, more efficiently and profitably. Residential construction pros turn to BUILDER for housing-related news, market analysis, design trends, M&A deals, building product coverage, and more.

About Hearthstone
Hearthstone is regarded by home builders as a market leader for innovative financing solutions. Since its inception in 1992, Hearthstone has funded over $22.5 billion of land acquisition, development, and construction to public and private home builders and completed $6.5 billion of advisory services. Hearthstone manages real estate investments for public and private pension funds, endowments, and investment groups and currently has $3.4 billion of assets under management.

About Beazer Homes
Beazer Homes headquartered in Atlanta, Georgia, is a leading national home builder in energy-efficient construction. Building on a legacy spanning nine generations, Beazer crafts homes that deliver savings and lasting value. Our trusted team of experts guide home buyers through the building and purchasing process to deliver an industry-leading customer experience. With curated design options, buyers can personalize their homes with confidence. Beazer’s exclusive Mortgage Choice program provides access to competitive loan offers from multiple lenders, helping home buyers choose the best financing for their individual needs. Beazer builds in 13 states nationwide. Learn more at beazer.com or follow us @BeazerHomes.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/beazer-homes-honored-with-27th-annual-hearthstone-builder-humanitarian-award-302748562.html

SOURCE Zonda

Innovative Giving Model and Employee-Led Impact Earn Beazer the Industry’s Top Humanitarian Honor

NEWPORT BEACH, Calif., April 21, 2026 /PRNewswire/ — Zonda’s BUILDER today announced Beazer Homes as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award, presented by BUILDER magazine and Hearthstone. The annual award recognizes a home builder’s long-standing commitment to public service and meaningful community impact and will be formally presented at the Builder 100 Leadership Summit in Dana Point, California, from May 4 to 6.

Beazer Homes was selected for its deeply integrated and self-sustaining philanthropic model—one that embeds giving into the company’s business structure, empowers employees to lead charitable initiatives, and delivers measurable impact at both local and national levels.

“Hearthstone is proud to recognize Beazer Homes and CEO Allan Merrill as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award,” said Mark Porath, CEO of Hearthstone. “At Beazer, giving back is a core part of their culture, guiding both their people and their purpose. Through their long-standing partnership with the Fisher House Foundation, they have made a meaningful and measurable difference for military families in need. Their commitment reflects a deep sense of responsibility to serve others and exemplifies the very purpose of this award.”

Central to Beazer’s charitable impact is the Beazer Charity Foundation, a nonprofit uniquely funded by 100% of net profits from the company’s wholly owned title and insurance agencies. This structure ensures philanthropy is sustainable, independent of market cycles, and driven by long-term commitment rather than annual budgets.

Nationally, Beazer partners with Fisher House Foundation, supporting military and veteran families by providing free lodging while loved ones receive medical care. Through fundraising, volunteerism, and advocacy—including the company’s annual Rock. Run. Raise! campaign—Beazer has helped raise more than $10 million, providing approximately one million nights of lodging for military families.

“At Beazer, giving back isn’t a program or a campaign—it’s part of who they are,” said Jeff Meyers, CEO of Zonda. “Through an innovative funding model, hands-on employee engagement, and long-standing partnerships like Fisher House Foundation, Beazer has created a blueprint for how purpose and performance can coexist. Their leadership sets a powerful example for the entire industry.”

Beyond national efforts, Beazer employees drive local impact through division-led initiatives supporting causes ranging from children’s hospitals and food banks to workforce development and skilled trades education. This employee-powered approach ensures charitable giving remains personal, authentic, and deeply connected to the communities where Beazer builds.

“Being recognized with the Hearthstone BUILDER Humanitarian Award is an honor,” said Allan Merrill, chairman and CEO of Beazer Homes. “But the real story isn’t the award. It’s our people. Across the company, our teams show up for each other and for the communities we serve in ways that go far beyond their day jobs. They give their time, their energy, and their hearts to causes that matter. That’s not a side effort for us. It’s part of how we run the business. We’re proud of the homes we build, and even more proud of the impact our people make every day.”

Over the past 27 years, the Hearthstone BUILDER Humanitarian Award has donated millions of dollars to nonprofits nationwide, making it the largest philanthropic award in the home building industry. The program is fully funded by sponsors, with every dollar awarded donated directly to the honoree’s associated charities.

Media Contact: PR@zondahome.com

About Zonda
Zonda provides data-driven housing market solutions to the home building industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.

About BUILDER
BUILDER is the No. 1 resource—via its award-winning journalism and industry events—for anyone involved in new-home construction. Primarily focused on the single-family sector, BUILDER strives to help home builders manage their operations, large and small, more efficiently and profitably. Residential construction pros turn to BUILDER for housing-related news, market analysis, design trends, M&A deals, building product coverage, and more.

About Hearthstone
Hearthstone is regarded by home builders as a market leader for innovative financing solutions. Since its inception in 1992, Hearthstone has funded over $22.5 billion of land acquisition, development, and construction to public and private home builders and completed $6.5 billion of advisory services. Hearthstone manages real estate investments for public and private pension funds, endowments, and investment groups and currently has $3.4 billion of assets under management.

About Beazer Homes
Beazer Homes headquartered in Atlanta, Georgia, is a leading national home builder in energy-efficient construction. Building on a legacy spanning nine generations, Beazer crafts homes that deliver savings and lasting value. Our trusted team of experts guide home buyers through the building and purchasing process to deliver an industry-leading customer experience. With curated design options, buyers can personalize their homes with confidence. Beazer’s exclusive Mortgage Choice program provides access to competitive loan offers from multiple lenders, helping home buyers choose the best financing for their individual needs. Beazer builds in 13 states nationwide. Learn more at beazer.com or follow us @BeazerHomes.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/beazer-homes-honored-with-27th-annual-hearthstone-builder-humanitarian-award-302748562.html

SOURCE Zonda

As part of its Wesco Cares community engagement program, Wesco Anixter donated nearly 1,000 meters of electrical cable to In-Comm Training to support hands-on technical education for students and apprentices pursuing careers in the electrical industry. The donation strengthens practical learning environments by providing real-world materials for installation, termination and testing exercises. Delivery of the cable was generously sponsored by Maxi Haulage.

In-Comm Training supports learners and employers through technical training programs that build job-ready capability across electrical, engineering and manufacturing disciplines. Working with education providers and industry partners, In-Comm helps ensure training environments reflect the tools, materials and expectations students will encounter on job sites.

Wesco Anixter’s donation reflects its commitment to supporting local communities and developing the next generation of skilled electrical professionals. By supplying cable suited for workshop environments and training rigs, Wesco Anixter is helping In-Comm expand learning opportunities that prepare students for future employment.

“We’re proud to support In-Comm Training by donating cable that can be used to develop the next generation of electrical talent,” said Stuart Wyness, Director Sales U.K. Construction & Industrial at Wesco Anixter. “Providing access to real-world materials early in training is critical to helping apprentices build confidence, capability and readiness for on-site work.”

In addition to supporting education, the donation also reflects Wesco Anixter’s commitment to responsible resource management. Much of the cable provided to In-Comm Training would have been sent for recycling. This initiative helps extend the useful life of materials while helping reduce waste.

As demand for copper continues to grow, responsible stock management and reclamation practices play an important role. By redirecting usable cable into education, Wesco Anixter is maximizing material value while promoting recycling and circular economy principles.

“This donation will allow us to further support our learners’ development by giving them hands-on experience with a wider range of cable types and sizes than they would normally encounter at this stage,” said Simon Wood, Engineering Instructor at In-Comm Training. “Learners will have the opportunity to work with heavier cable reels and understand key handling techniques early in their apprenticeship, which is a vital step in becoming an electrician. Working with a local supplier is incredibly positive, and we are very grateful to Wesco Anixter U.K. for their support in helping us shape the future of the industry.”

About Wesco Anixter

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $24 billion in annual sales in 2025 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 21,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and significant digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

About In-Comm Training

In-Comm Training and Business Services is a leading provider of high-quality skills development and apprenticeship training, dedicated to supporting both individuals and employers across a wide range of industries. With a strong focus on engineering and manufacturing, In-Comm combines state-of-the-art training facilities with expert-led programmes to deliver practical, future-ready skills. By working closely with employers, the organisation ensures its training is aligned with real-world needs, helping to boost productivity, close skills gaps, and drive long-term economic growth.

 

As part of its Wesco Cares community engagement program, Wesco Anixter donated nearly 1,000 meters of electrical cable to In-Comm Training to support hands-on technical education for students and apprentices pursuing careers in the electrical industry. The donation strengthens practical learning environments by providing real-world materials for installation, termination and testing exercises. Delivery of the cable was generously sponsored by Maxi Haulage.

In-Comm Training supports learners and employers through technical training programs that build job-ready capability across electrical, engineering and manufacturing disciplines. Working with education providers and industry partners, In-Comm helps ensure training environments reflect the tools, materials and expectations students will encounter on job sites.

Wesco Anixter’s donation reflects its commitment to supporting local communities and developing the next generation of skilled electrical professionals. By supplying cable suited for workshop environments and training rigs, Wesco Anixter is helping In-Comm expand learning opportunities that prepare students for future employment.

“We’re proud to support In-Comm Training by donating cable that can be used to develop the next generation of electrical talent,” said Stuart Wyness, Director Sales U.K. Construction & Industrial at Wesco Anixter. “Providing access to real-world materials early in training is critical to helping apprentices build confidence, capability and readiness for on-site work.”

In addition to supporting education, the donation also reflects Wesco Anixter’s commitment to responsible resource management. Much of the cable provided to In-Comm Training would have been sent for recycling. This initiative helps extend the useful life of materials while helping reduce waste.

As demand for copper continues to grow, responsible stock management and reclamation practices play an important role. By redirecting usable cable into education, Wesco Anixter is maximizing material value while promoting recycling and circular economy principles.

“This donation will allow us to further support our learners’ development by giving them hands-on experience with a wider range of cable types and sizes than they would normally encounter at this stage,” said Simon Wood, Engineering Instructor at In-Comm Training. “Learners will have the opportunity to work with heavier cable reels and understand key handling techniques early in their apprenticeship, which is a vital step in becoming an electrician. Working with a local supplier is incredibly positive, and we are very grateful to Wesco Anixter U.K. for their support in helping us shape the future of the industry.”

About Wesco Anixter

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $24 billion in annual sales in 2025 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 21,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and significant digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

About In-Comm Training

In-Comm Training and Business Services is a leading provider of high-quality skills development and apprenticeship training, dedicated to supporting both individuals and employers across a wide range of industries. With a strong focus on engineering and manufacturing, In-Comm combines state-of-the-art training facilities with expert-led programmes to deliver practical, future-ready skills. By working closely with employers, the organisation ensures its training is aligned with real-world needs, helping to boost productivity, close skills gaps, and drive long-term economic growth.

 

SANTA ROSA, Calif., April 2, 2026 /3BL/ – Keysight Technologies, Inc. (NYSE: KEYS) announced the launch of Keysight SBOM Manager, a new solution designed to help organizations meet growing global cybersecurity and software transparency requirements, led by the European Union’s Cyber Resilience Act (CRA). The solution provides a unified approach to generating, managing, and using Software Bill of Materials (SBOMs) for digital products, enabling organizations to meet regulatory obligations with greater accuracy, confidence, and consistency across the product lifecycle.

Cybersecurity regulations worldwide are converging on a common expectation: manufacturers must understand, manage, and disclose the components within their digital products, including software and firmware. Regulations such as the EU CRA, U.S. Executive Order 14028, U.S. Food and Drug Administration (FDA) cybersecurity requirements for medical devices, and emerging frameworks in Asia are making SBOMs a foundational requirement for market access, regulatory approval, and customer trust worldwide.

Keysight SBOM Manager is designed to support this shift by addressing the practical challenges organizations face as SBOM requirements expand. The solution enables broader and more accurate visibility into digital products by analyzing binary software, firmware, containers, and other packaged components, including closed-source and deeply embedded dependencies. It continuously correlates SBOMs with multiple authoritative vulnerability sources, intelligently filters out vulnerabilities that are not applicable, and supports the use of Vulnerability Exploitability eXchange (VEX). This enables teams to focus on meaningful risk rather than being overwhelmed by raw vulnerability data.

In addition, Keysight SBOM Manager supports secure and scalable sharing of SBOMs and vulnerability information through controlled, role-based access and version tracking, helping organizations meet regulatory and customer transparency expectations. Built-in validation and normalization help ensure SBOMs align with evolving standards and regulatory minimum requirements, while support for SBOM consumers enables organizations to ingest, manage, and map SBOMs to deployed digital assets, connecting transparency directly to real operational environments.

Naoki Shimazaki, Fourth Design Department, Director, Software-Defined Solutions Division, Connective Engineering Division, Hitachi Industry & Control Solutions, Ltd., said: “The use of SBOMs is becoming an essential element in monitoring system security risks, including software composition management and supply chain risk management. We believe that solutions such as these, which enable visibility into system components and support vulnerability impact analysis, have significant potential to strengthen organizations’ cybersecurity efforts.”

Dmitry Raidman, Co-founder and Chief Technology Officer, CyBeats, said: “While companies innovate at the speed of AI, they must also put tighter governance and stronger controls in place, especially as modern products increasingly rely on open source, third-party components, and AI-assisted development. Supply chain transparency and accountability are now paramount. To meet growing global regulations, organizations need the ability to continuously generate trustworthy SBOMs, correlate them with actionable vulnerability intelligence, apply VEX to reduce noise, and automate response workflows at scale. As transparency expectations expand across software, AI, cryptography, and hardware, visibility into the full digital product stack is becoming essential for secure-by-design development, regulatory readiness, and customer trust.”

Ram Periakaruppan, Vice President and General Manager, Network Test & Security Solutions at Keysight, said: “As cybersecurity regulations mature, SBOMs are becoming a prerequisite for doing business globally. Keysight SBOM Manager helps organizations meet these requirements with confidence by bringing accuracy, consistency, and scalability to SBOM generation and management.”

The EU CRA, which comes into force in 2026, requires manufacturers of connected digital products to implement cybersecurity risk management, maintain SBOMs, and report actively exploited vulnerabilities within 24 hours. Similar expectations are already in place through U.S. Executive Order 14028 and FDA cybersecurity guidance, while regulators in India, Japan, and South Korea are formalizing SBOM requirements across regulated sectors. Failure to comply can result in penalties, delayed approvals, recalls, or restricted market access.

By bringing together accurate SBOM generation for digital products, continuous vulnerability intelligence, secure sharing, data quality assurance, prioritization, and consumer-side visibility in a single platform, Keysight SBOM Manager helps organizations reduce regulatory risk, improve vulnerability response, and build greater trust across global digital supply chains.

Resources

About Keysight Technologies 

At Keysight (NYSE: KEYS), we inspire and empower innovators to bring world-changing technologies to life. As an S&P 500 company, we’re delivering market-leading design, emulation, and test solutions to help engineers develop and deploy faster, with less risk, throughout the entire product life cycle. We’re a global innovation partner enabling customers in communications, industrial automation, aerospace and defense, automotive, semiconductor, and general electronics markets to accelerate innovation to connect and secure the world. Learn more at Keysight Newsroom and www.keysight.com.

Contacts

Andrea Mueller, Americas
andrea.mueller@keysight.com

Jenny Gallacher, Europe
jenny.gallacher@keysight.com

Fusako Dohi, Asia
fusako_dohi@keysight.com