The 22nd annual event convened nearly 500 attendees from 13 countries, featuring insightful scientific presentations, panels, and a keynote session by 18th U.S. Surgeon General Dr. Regina Benjamin, following a groundbreaking medical student breakfast program.

CHICAGO, April 21, 2026 /PRNewswire/ — The Skin of Color Society (SOCS), the world’s leading professional society dedicated to advancing skin of color dermatology, successfully presented its 22nd Annual Scientific Symposium, “Championing Evidence-Based Dermatology and Collaboration,” on March 26, 2026, in Denver, Colorado. Held in conjunction with the American Academy of Dermatology (AAD) Annual Meeting, this signature SOCS program convened nearly 500 attendees from 13 countries.

 

Drs. Janiene Luke and Temitayo Ogunleye co-chaired the dynamic program developed under the leadership of the SOCS Scientific Meetings Committee. The innovative scientific program showcased insights from highly recognized experts, dermatology leaders, and emerging researchers, featuring the following presentations:

  • Welcome remarks by SOCS President Dr. Nada Elbuluk (now Immediate Past President)
  • Keynote session, Making a Difference, presented by Dr. Regina Benjamin
  • Leadership During Turbulent Times presented by SOCS Founder Dr. Susan C. Taylor
  • Tumor Microenvironment Signatures in CTCL: Implications for Personalized Medicine, presented by Dr. Courtney M. Johnson, 2021 Dermatology Research Award Recipient
  • Risk of Psychiatric Comorbidities in Scarring vs Non-Scarring Alopecia: A Retrospective Cohort Study, an oral abstract presented by Nicole J. Baker, BS
  • Presentations by Early Career Innovations Award Finalists, judged by award founder Dr. Dhaval Bhanusali, and Drs. Tiffany Mayo and Roopal Kundu:
    • Short Wave Infrared (SWIR) Imaging to Detect Early Hair Regrowth in Alopecia presented by Angela Anaeme, BS, Washington University in St. Louis School of Medicine
    • LearnDx, presented by Priyanka Kadam, BS, Stony Brook University Renaissance School of Medicine
  • Limitations for Gender Affirming Care in Challenging Times, presented by Dr. Klint Peebles
  • Holistic Patient Care & Advocacy Panel, moderated by Dr. Heather Woolery-Lloyd with panelists Drs. Michelle Oboite, Klint Peebles, and Rebecca Vasquez
  • Distinct Metabolic Pathways of Hidradenitis Suppurativa and Severity-Associated Biomarkers, an oral abstract presented by Kingsley Osei-Karikari, BA, Weill Cornell Medical College, 4th Year Medical Student
  • Perioperative Racial Disparities in Patients with Acral Lentiginous Melanoma Undergoing Mohs Micrographic Surgery, an oral abstract presented by Umayr R. Shaikh, MPH
  • Leveraging AI to Build a More Sustainable Dermatology Practice presented by Dr. Vinod E. Nambudiri
  • Physician Care & Wellness: Practical Strategies for Sustainable Practice Panel, moderated by Dr. Noreen Galaria, with panelists Drs. Naana A. Boakye, Vinod E. Nambudiri, Karolyn Wanat, and Heather Woolery-Lloyd
  • Closing remarks by Dr. Nada Elbuluk

In addition to these formal presentations, several scientific iPosters developed by emerging skin of color dermatology researchers were featured during the program breaks throughout the afternoon.

The 22nd Annual SOCS Scientific Symposium was made possible thanks to the generous support of the following sponsors: AbbVie and Johnson & Johnson (Champion Level); Arcutis Biotherapeutics, Bristol Myers Squibb, Clinique, Eli Lilly & Co, Incyte, Sanofi and Regeneron (Ally level); Pfizer and UCB (Partner level); Beiersdorf, Biogen, Clinuvel, LEO Pharmaceuticals, Organon, Ortho Dermatologics, Takeda, and Vaseline (Friend level); Dr. Dhaval Bhanusali, EltaMD Skincare, Novartis, SkinCeuticals, Sun Pharmaceuticals (Special Acknowledgements).

Additional support for the Society’s work was made possible thanks to individual donors to the SOCS Foundation, who received special access to a Donor Wellness Lounge throughout the day.

2026 Grants and Awards Presented
Several prestigious SOCS awards, grants, and special recognition were presented during the Symposium, including: 

SOCS Career Development Award 
Dr. Leandra A. Barnes, Stanford Medicine, Department of Dermatology, for “Investigating the Role of Geospatial Social Determinants of Health in Diagnosis and Healthcare Inequities in Hidradenitis Suppurativa (HS): A Mixed-Methods and Machine Learning Approach.”

2026 Dermatology Research Award
Dr. William Lewis, Beth Israel Deaconess Medical Center, Harvard Medical School, for “Clinical Validation of an Erythema Imaging Tool for Assessment of Inflammation in Skin of Color.”     

2026 Dermatology Foundation-Skin of Color Society Collaborative Mid-Career Award sponsored by Sanofi and Regeneron

  • Dr. Angel S. Byrd, Howard University, for “Understanding the Role of Pathogen-Mediated Immune Dysregulation in Hidradenitis Suppurativa.” (Special bestowal of available 2025 funding.) 
  • Dr. Tarannum Jaleel, Duke University Medical Center Dermatology, for “AR Signaling and CXCL12-Mediated Neutrophil Retention in Hidradenitis Suppurativa.”

2026 Early Career Innovations Award
Priyanka Kadam, BS, Stony Brook University Renaissance School of Medicine for Learn Dx.
This award is made possible thanks to Dr. Dhaval Bhanusali and EltaMD Skincare.

2026 Institutional Research Fellowship Awards
Duke University
University of Pennsylvania
This award is sponsored by Johnson & Johnson.

The Center for Leadership Resident Leader Award 
Dr. Kala Hurst, Dermatology Resident PGY-4, Case Western Reserve University, University Hospitals.
This award is supported by Eli Lilly & Co.

2026 Best iPoster Presentation
Shirin Shahsavari, BS, Johns Hopkins University School of Medicine, Department of Dermatology, for “Tumor Microenvironment Remodeling in Mycosis Fungoides Across Diverse Patient Cohorts Revealed by Single-Cell Transcriptomics.”

2026 Best Oral Abstract Presentation
Umayr R. Shaikh, MPH, Georgetown University, School of Medicine, 4th Year Medical Student for “Perioperative Racial Disparities in Patients with Acral Lentiginous Melanoma Undergoing Mohs Micrographic Surgery.”

Inaugural SOCS Awards
In recognition of extraordinary contributions to the specialty, SOCS Founder Dr. Susan C. Taylor received the Skin of Color Champion of the Year, and Past President and Founding Member Dr. Valerie C. Callender received the Mentor of the Year Award.

Clinical Investigator Training and Mentorship Program
Mentors and mentees from the 2024, 2025, and 2026 cohorts were recognized for their participation in this groundbreaking training and mentorship initiative presented collaboratively by SOCS and the National Medical Association (NMA) Dermatology Section, listed here.
This program is supported by Johnson & Johnson.

Dermatologists of Tomorrow Scholarship (DOTS) presented by SOCS Foundation (SOCSF) and Cliniqu
We are proud to continue our partnership with Clinique via the Dermatologists of Tomorrow Scholarship (DOTS).  Rooted in mentorship, this pioneering partnership was built to provide support to medical students interested in pursuing careers in dermatology and health equity. The Symposium celebrated the inaugural 2025 cohort and also marked the announcement of the 2026 cohort, comprised of 33 scholars.

Medical Student Breakfast
Preceding the Symposium, 150 medical students, dermatology residents, dermatology program directors, and dermatologist leaders gathered for the 2nd Annual Medical Student Breakfast, hosted in partnership with Clinique.

This unique mentoring program featured insights and inspiration for aspiring dermatologists, including open, practical conversations about the residency application process, mentorship relationships, and the future of dermatology, including the following presentations:

  • Opening remarks from SOCS President Dr. Nada Elbuluk
  • “From Student to Specialist: A Dermatologist’s Journey,” presented by SOCS leader Dr. Caroline Robinson
  • Pathway to Dermatology Panel: “The Match and Mentorship Journey” with program directors, Drs. Julia Riley and Jarad Levin, and dermatology residents, Drs. Kala Hurst and Gisselle Pichardo, moderated by Dr. Victoria Barbosa, with a robust Q & A period.
  • Sponsor Spotlight, featuring Kelly Fanning, SVP General Manager, Clinique North America
  • Closing remarks from Dr. Barbosa

The multi-faceted initiative is led by the SOCS Center for Leadership, co-chaired by Drs. Victoria Barbosa and Katrina Abuabara.

“We are thrilled to continue the longstanding SOCS tradition of showcasing seminal research and key insights from emerging researchers and accomplished experts to advance knowledge and understanding of dermatologic diseases and conditions in skin of color through our annual scientific symposium. We are grateful for our global community of distinguished dermatology leaders, members, investigators, trainees, and industry supporters from around the globe who contributed to the success and impact of this yearly program,” comments Dr. Nada Elbuluk.

The Society will present its 23rd Annual SOCS Scientific Symposium on Thursday, March 18, 2027, in San Francisco, California.

About the Skin of Color Society (SOCS)
The Skin of Color Society (SOCS) is the world’s leading professional dermatologic organization dedicated to advancing the field of skin of color dermatology. Founded in 2004 by Dr. Susan C. Taylor, SOCS is driven by the mission to achieve health equity and excellence in patient care through research, education, mentorship, and advocacy. With members representing 22 countries, SOCS membership includes highly skilled dermatologists across dermatology subspecialties (medical, cosmetic, and surgical), and practice settings (private practice, public service, and academia). The Society has mentored hundreds of medical students, dermatology residents, and fellows and awarded numerous research, fellowship, mentorship, observership, career development, and innovation grants to early and mid-career dermatologists. The work of the Society is supported by the Skin of Color Society Foundation (SOCSF). skinofcolorsociety.org

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-skin-of-color-society-socs-successfully-presents-landmark-symposium-championing-evidence-based-dermatology-and-collaboration-302748350.html

SOURCE Skin of Color Society

The 22nd annual event convened nearly 500 attendees from 13 countries, featuring insightful scientific presentations, panels, and a keynote session by 18th U.S. Surgeon General Dr. Regina Benjamin, following a groundbreaking medical student breakfast program.

CHICAGO, April 21, 2026 /PRNewswire/ — The Skin of Color Society (SOCS), the world’s leading professional society dedicated to advancing skin of color dermatology, successfully presented its 22nd Annual Scientific Symposium, “Championing Evidence-Based Dermatology and Collaboration,” on March 26, 2026, in Denver, Colorado. Held in conjunction with the American Academy of Dermatology (AAD) Annual Meeting, this signature SOCS program convened nearly 500 attendees from 13 countries.

 

Drs. Janiene Luke and Temitayo Ogunleye co-chaired the dynamic program developed under the leadership of the SOCS Scientific Meetings Committee. The innovative scientific program showcased insights from highly recognized experts, dermatology leaders, and emerging researchers, featuring the following presentations:

  • Welcome remarks by SOCS President Dr. Nada Elbuluk (now Immediate Past President)
  • Keynote session, Making a Difference, presented by Dr. Regina Benjamin
  • Leadership During Turbulent Times presented by SOCS Founder Dr. Susan C. Taylor
  • Tumor Microenvironment Signatures in CTCL: Implications for Personalized Medicine, presented by Dr. Courtney M. Johnson, 2021 Dermatology Research Award Recipient
  • Risk of Psychiatric Comorbidities in Scarring vs Non-Scarring Alopecia: A Retrospective Cohort Study, an oral abstract presented by Nicole J. Baker, BS
  • Presentations by Early Career Innovations Award Finalists, judged by award founder Dr. Dhaval Bhanusali, and Drs. Tiffany Mayo and Roopal Kundu:
    • Short Wave Infrared (SWIR) Imaging to Detect Early Hair Regrowth in Alopecia presented by Angela Anaeme, BS, Washington University in St. Louis School of Medicine
    • LearnDx, presented by Priyanka Kadam, BS, Stony Brook University Renaissance School of Medicine
  • Limitations for Gender Affirming Care in Challenging Times, presented by Dr. Klint Peebles
  • Holistic Patient Care & Advocacy Panel, moderated by Dr. Heather Woolery-Lloyd with panelists Drs. Michelle Oboite, Klint Peebles, and Rebecca Vasquez
  • Distinct Metabolic Pathways of Hidradenitis Suppurativa and Severity-Associated Biomarkers, an oral abstract presented by Kingsley Osei-Karikari, BA, Weill Cornell Medical College, 4th Year Medical Student
  • Perioperative Racial Disparities in Patients with Acral Lentiginous Melanoma Undergoing Mohs Micrographic Surgery, an oral abstract presented by Umayr R. Shaikh, MPH
  • Leveraging AI to Build a More Sustainable Dermatology Practice presented by Dr. Vinod E. Nambudiri
  • Physician Care & Wellness: Practical Strategies for Sustainable Practice Panel, moderated by Dr. Noreen Galaria, with panelists Drs. Naana A. Boakye, Vinod E. Nambudiri, Karolyn Wanat, and Heather Woolery-Lloyd
  • Closing remarks by Dr. Nada Elbuluk

In addition to these formal presentations, several scientific iPosters developed by emerging skin of color dermatology researchers were featured during the program breaks throughout the afternoon.

The 22nd Annual SOCS Scientific Symposium was made possible thanks to the generous support of the following sponsors: AbbVie and Johnson & Johnson (Champion Level); Arcutis Biotherapeutics, Bristol Myers Squibb, Clinique, Eli Lilly & Co, Incyte, Sanofi and Regeneron (Ally level); Pfizer and UCB (Partner level); Beiersdorf, Biogen, Clinuvel, LEO Pharmaceuticals, Organon, Ortho Dermatologics, Takeda, and Vaseline (Friend level); Dr. Dhaval Bhanusali, EltaMD Skincare, Novartis, SkinCeuticals, Sun Pharmaceuticals (Special Acknowledgements).

Additional support for the Society’s work was made possible thanks to individual donors to the SOCS Foundation, who received special access to a Donor Wellness Lounge throughout the day.

2026 Grants and Awards Presented
Several prestigious SOCS awards, grants, and special recognition were presented during the Symposium, including: 

SOCS Career Development Award 
Dr. Leandra A. Barnes, Stanford Medicine, Department of Dermatology, for “Investigating the Role of Geospatial Social Determinants of Health in Diagnosis and Healthcare Inequities in Hidradenitis Suppurativa (HS): A Mixed-Methods and Machine Learning Approach.”

2026 Dermatology Research Award
Dr. William Lewis, Beth Israel Deaconess Medical Center, Harvard Medical School, for “Clinical Validation of an Erythema Imaging Tool for Assessment of Inflammation in Skin of Color.”     

2026 Dermatology Foundation-Skin of Color Society Collaborative Mid-Career Award sponsored by Sanofi and Regeneron

  • Dr. Angel S. Byrd, Howard University, for “Understanding the Role of Pathogen-Mediated Immune Dysregulation in Hidradenitis Suppurativa.” (Special bestowal of available 2025 funding.) 
  • Dr. Tarannum Jaleel, Duke University Medical Center Dermatology, for “AR Signaling and CXCL12-Mediated Neutrophil Retention in Hidradenitis Suppurativa.”

2026 Early Career Innovations Award
Priyanka Kadam, BS, Stony Brook University Renaissance School of Medicine for Learn Dx.
This award is made possible thanks to Dr. Dhaval Bhanusali and EltaMD Skincare.

2026 Institutional Research Fellowship Awards
Duke University
University of Pennsylvania
This award is sponsored by Johnson & Johnson.

The Center for Leadership Resident Leader Award 
Dr. Kala Hurst, Dermatology Resident PGY-4, Case Western Reserve University, University Hospitals.
This award is supported by Eli Lilly & Co.

2026 Best iPoster Presentation
Shirin Shahsavari, BS, Johns Hopkins University School of Medicine, Department of Dermatology, for “Tumor Microenvironment Remodeling in Mycosis Fungoides Across Diverse Patient Cohorts Revealed by Single-Cell Transcriptomics.”

2026 Best Oral Abstract Presentation
Umayr R. Shaikh, MPH, Georgetown University, School of Medicine, 4th Year Medical Student for “Perioperative Racial Disparities in Patients with Acral Lentiginous Melanoma Undergoing Mohs Micrographic Surgery.”

Inaugural SOCS Awards
In recognition of extraordinary contributions to the specialty, SOCS Founder Dr. Susan C. Taylor received the Skin of Color Champion of the Year, and Past President and Founding Member Dr. Valerie C. Callender received the Mentor of the Year Award.

Clinical Investigator Training and Mentorship Program
Mentors and mentees from the 2024, 2025, and 2026 cohorts were recognized for their participation in this groundbreaking training and mentorship initiative presented collaboratively by SOCS and the National Medical Association (NMA) Dermatology Section, listed here.
This program is supported by Johnson & Johnson.

Dermatologists of Tomorrow Scholarship (DOTS) presented by SOCS Foundation (SOCSF) and Cliniqu
We are proud to continue our partnership with Clinique via the Dermatologists of Tomorrow Scholarship (DOTS).  Rooted in mentorship, this pioneering partnership was built to provide support to medical students interested in pursuing careers in dermatology and health equity. The Symposium celebrated the inaugural 2025 cohort and also marked the announcement of the 2026 cohort, comprised of 33 scholars.

Medical Student Breakfast
Preceding the Symposium, 150 medical students, dermatology residents, dermatology program directors, and dermatologist leaders gathered for the 2nd Annual Medical Student Breakfast, hosted in partnership with Clinique.

This unique mentoring program featured insights and inspiration for aspiring dermatologists, including open, practical conversations about the residency application process, mentorship relationships, and the future of dermatology, including the following presentations:

  • Opening remarks from SOCS President Dr. Nada Elbuluk
  • “From Student to Specialist: A Dermatologist’s Journey,” presented by SOCS leader Dr. Caroline Robinson
  • Pathway to Dermatology Panel: “The Match and Mentorship Journey” with program directors, Drs. Julia Riley and Jarad Levin, and dermatology residents, Drs. Kala Hurst and Gisselle Pichardo, moderated by Dr. Victoria Barbosa, with a robust Q & A period.
  • Sponsor Spotlight, featuring Kelly Fanning, SVP General Manager, Clinique North America
  • Closing remarks from Dr. Barbosa

The multi-faceted initiative is led by the SOCS Center for Leadership, co-chaired by Drs. Victoria Barbosa and Katrina Abuabara.

“We are thrilled to continue the longstanding SOCS tradition of showcasing seminal research and key insights from emerging researchers and accomplished experts to advance knowledge and understanding of dermatologic diseases and conditions in skin of color through our annual scientific symposium. We are grateful for our global community of distinguished dermatology leaders, members, investigators, trainees, and industry supporters from around the globe who contributed to the success and impact of this yearly program,” comments Dr. Nada Elbuluk.

The Society will present its 23rd Annual SOCS Scientific Symposium on Thursday, March 18, 2027, in San Francisco, California.

About the Skin of Color Society (SOCS)
The Skin of Color Society (SOCS) is the world’s leading professional dermatologic organization dedicated to advancing the field of skin of color dermatology. Founded in 2004 by Dr. Susan C. Taylor, SOCS is driven by the mission to achieve health equity and excellence in patient care through research, education, mentorship, and advocacy. With members representing 22 countries, SOCS membership includes highly skilled dermatologists across dermatology subspecialties (medical, cosmetic, and surgical), and practice settings (private practice, public service, and academia). The Society has mentored hundreds of medical students, dermatology residents, and fellows and awarded numerous research, fellowship, mentorship, observership, career development, and innovation grants to early and mid-career dermatologists. The work of the Society is supported by the Skin of Color Society Foundation (SOCSF). skinofcolorsociety.org

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/the-skin-of-color-society-socs-successfully-presents-landmark-symposium-championing-evidence-based-dermatology-and-collaboration-302748350.html

SOURCE Skin of Color Society

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

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GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

Innovative Giving Model and Employee-Led Impact Earn Beazer the Industry’s Top Humanitarian Honor

NEWPORT BEACH, Calif., April 21, 2026 /PRNewswire/ — Zonda’s BUILDER today announced Beazer Homes as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award, presented by BUILDER magazine and Hearthstone. The annual award recognizes a home builder’s long-standing commitment to public service and meaningful community impact and will be formally presented at the Builder 100 Leadership Summit in Dana Point, California, from May 4 to 6.

Beazer Homes was selected for its deeply integrated and self-sustaining philanthropic model—one that embeds giving into the company’s business structure, empowers employees to lead charitable initiatives, and delivers measurable impact at both local and national levels.

“Hearthstone is proud to recognize Beazer Homes and CEO Allan Merrill as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award,” said Mark Porath, CEO of Hearthstone. “At Beazer, giving back is a core part of their culture, guiding both their people and their purpose. Through their long-standing partnership with the Fisher House Foundation, they have made a meaningful and measurable difference for military families in need. Their commitment reflects a deep sense of responsibility to serve others and exemplifies the very purpose of this award.”

Central to Beazer’s charitable impact is the Beazer Charity Foundation, a nonprofit uniquely funded by 100% of net profits from the company’s wholly owned title and insurance agencies. This structure ensures philanthropy is sustainable, independent of market cycles, and driven by long-term commitment rather than annual budgets.

Nationally, Beazer partners with Fisher House Foundation, supporting military and veteran families by providing free lodging while loved ones receive medical care. Through fundraising, volunteerism, and advocacy—including the company’s annual Rock. Run. Raise! campaign—Beazer has helped raise more than $10 million, providing approximately one million nights of lodging for military families.

“At Beazer, giving back isn’t a program or a campaign—it’s part of who they are,” said Jeff Meyers, CEO of Zonda. “Through an innovative funding model, hands-on employee engagement, and long-standing partnerships like Fisher House Foundation, Beazer has created a blueprint for how purpose and performance can coexist. Their leadership sets a powerful example for the entire industry.”

Beyond national efforts, Beazer employees drive local impact through division-led initiatives supporting causes ranging from children’s hospitals and food banks to workforce development and skilled trades education. This employee-powered approach ensures charitable giving remains personal, authentic, and deeply connected to the communities where Beazer builds.

“Being recognized with the Hearthstone BUILDER Humanitarian Award is an honor,” said Allan Merrill, chairman and CEO of Beazer Homes. “But the real story isn’t the award. It’s our people. Across the company, our teams show up for each other and for the communities we serve in ways that go far beyond their day jobs. They give their time, their energy, and their hearts to causes that matter. That’s not a side effort for us. It’s part of how we run the business. We’re proud of the homes we build, and even more proud of the impact our people make every day.”

Over the past 27 years, the Hearthstone BUILDER Humanitarian Award has donated millions of dollars to nonprofits nationwide, making it the largest philanthropic award in the home building industry. The program is fully funded by sponsors, with every dollar awarded donated directly to the honoree’s associated charities.

Media Contact: PR@zondahome.com

About Zonda
Zonda provides data-driven housing market solutions to the home building industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.

About BUILDER
BUILDER is the No. 1 resource—via its award-winning journalism and industry events—for anyone involved in new-home construction. Primarily focused on the single-family sector, BUILDER strives to help home builders manage their operations, large and small, more efficiently and profitably. Residential construction pros turn to BUILDER for housing-related news, market analysis, design trends, M&A deals, building product coverage, and more.

About Hearthstone
Hearthstone is regarded by home builders as a market leader for innovative financing solutions. Since its inception in 1992, Hearthstone has funded over $22.5 billion of land acquisition, development, and construction to public and private home builders and completed $6.5 billion of advisory services. Hearthstone manages real estate investments for public and private pension funds, endowments, and investment groups and currently has $3.4 billion of assets under management.

About Beazer Homes
Beazer Homes headquartered in Atlanta, Georgia, is a leading national home builder in energy-efficient construction. Building on a legacy spanning nine generations, Beazer crafts homes that deliver savings and lasting value. Our trusted team of experts guide home buyers through the building and purchasing process to deliver an industry-leading customer experience. With curated design options, buyers can personalize their homes with confidence. Beazer’s exclusive Mortgage Choice program provides access to competitive loan offers from multiple lenders, helping home buyers choose the best financing for their individual needs. Beazer builds in 13 states nationwide. Learn more at beazer.com or follow us @BeazerHomes.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/beazer-homes-honored-with-27th-annual-hearthstone-builder-humanitarian-award-302748562.html

SOURCE Zonda

Innovative Giving Model and Employee-Led Impact Earn Beazer the Industry’s Top Humanitarian Honor

NEWPORT BEACH, Calif., April 21, 2026 /PRNewswire/ — Zonda’s BUILDER today announced Beazer Homes as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award, presented by BUILDER magazine and Hearthstone. The annual award recognizes a home builder’s long-standing commitment to public service and meaningful community impact and will be formally presented at the Builder 100 Leadership Summit in Dana Point, California, from May 4 to 6.

Beazer Homes was selected for its deeply integrated and self-sustaining philanthropic model—one that embeds giving into the company’s business structure, empowers employees to lead charitable initiatives, and delivers measurable impact at both local and national levels.

“Hearthstone is proud to recognize Beazer Homes and CEO Allan Merrill as the recipient of the 2026 Hearthstone BUILDER Humanitarian Award,” said Mark Porath, CEO of Hearthstone. “At Beazer, giving back is a core part of their culture, guiding both their people and their purpose. Through their long-standing partnership with the Fisher House Foundation, they have made a meaningful and measurable difference for military families in need. Their commitment reflects a deep sense of responsibility to serve others and exemplifies the very purpose of this award.”

Central to Beazer’s charitable impact is the Beazer Charity Foundation, a nonprofit uniquely funded by 100% of net profits from the company’s wholly owned title and insurance agencies. This structure ensures philanthropy is sustainable, independent of market cycles, and driven by long-term commitment rather than annual budgets.

Nationally, Beazer partners with Fisher House Foundation, supporting military and veteran families by providing free lodging while loved ones receive medical care. Through fundraising, volunteerism, and advocacy—including the company’s annual Rock. Run. Raise! campaign—Beazer has helped raise more than $10 million, providing approximately one million nights of lodging for military families.

“At Beazer, giving back isn’t a program or a campaign—it’s part of who they are,” said Jeff Meyers, CEO of Zonda. “Through an innovative funding model, hands-on employee engagement, and long-standing partnerships like Fisher House Foundation, Beazer has created a blueprint for how purpose and performance can coexist. Their leadership sets a powerful example for the entire industry.”

Beyond national efforts, Beazer employees drive local impact through division-led initiatives supporting causes ranging from children’s hospitals and food banks to workforce development and skilled trades education. This employee-powered approach ensures charitable giving remains personal, authentic, and deeply connected to the communities where Beazer builds.

“Being recognized with the Hearthstone BUILDER Humanitarian Award is an honor,” said Allan Merrill, chairman and CEO of Beazer Homes. “But the real story isn’t the award. It’s our people. Across the company, our teams show up for each other and for the communities we serve in ways that go far beyond their day jobs. They give their time, their energy, and their hearts to causes that matter. That’s not a side effort for us. It’s part of how we run the business. We’re proud of the homes we build, and even more proud of the impact our people make every day.”

Over the past 27 years, the Hearthstone BUILDER Humanitarian Award has donated millions of dollars to nonprofits nationwide, making it the largest philanthropic award in the home building industry. The program is fully funded by sponsors, with every dollar awarded donated directly to the honoree’s associated charities.

Media Contact: PR@zondahome.com

About Zonda
Zonda provides data-driven housing market solutions to the home building industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.

About BUILDER
BUILDER is the No. 1 resource—via its award-winning journalism and industry events—for anyone involved in new-home construction. Primarily focused on the single-family sector, BUILDER strives to help home builders manage their operations, large and small, more efficiently and profitably. Residential construction pros turn to BUILDER for housing-related news, market analysis, design trends, M&A deals, building product coverage, and more.

About Hearthstone
Hearthstone is regarded by home builders as a market leader for innovative financing solutions. Since its inception in 1992, Hearthstone has funded over $22.5 billion of land acquisition, development, and construction to public and private home builders and completed $6.5 billion of advisory services. Hearthstone manages real estate investments for public and private pension funds, endowments, and investment groups and currently has $3.4 billion of assets under management.

About Beazer Homes
Beazer Homes headquartered in Atlanta, Georgia, is a leading national home builder in energy-efficient construction. Building on a legacy spanning nine generations, Beazer crafts homes that deliver savings and lasting value. Our trusted team of experts guide home buyers through the building and purchasing process to deliver an industry-leading customer experience. With curated design options, buyers can personalize their homes with confidence. Beazer’s exclusive Mortgage Choice program provides access to competitive loan offers from multiple lenders, helping home buyers choose the best financing for their individual needs. Beazer builds in 13 states nationwide. Learn more at beazer.com or follow us @BeazerHomes.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/beazer-homes-honored-with-27th-annual-hearthstone-builder-humanitarian-award-302748562.html

SOURCE Zonda

As part of its Wesco Cares community engagement program, Wesco Anixter donated nearly 1,000 meters of electrical cable to In-Comm Training to support hands-on technical education for students and apprentices pursuing careers in the electrical industry. The donation strengthens practical learning environments by providing real-world materials for installation, termination and testing exercises. Delivery of the cable was generously sponsored by Maxi Haulage.

In-Comm Training supports learners and employers through technical training programs that build job-ready capability across electrical, engineering and manufacturing disciplines. Working with education providers and industry partners, In-Comm helps ensure training environments reflect the tools, materials and expectations students will encounter on job sites.

Wesco Anixter’s donation reflects its commitment to supporting local communities and developing the next generation of skilled electrical professionals. By supplying cable suited for workshop environments and training rigs, Wesco Anixter is helping In-Comm expand learning opportunities that prepare students for future employment.

“We’re proud to support In-Comm Training by donating cable that can be used to develop the next generation of electrical talent,” said Stuart Wyness, Director Sales U.K. Construction & Industrial at Wesco Anixter. “Providing access to real-world materials early in training is critical to helping apprentices build confidence, capability and readiness for on-site work.”

In addition to supporting education, the donation also reflects Wesco Anixter’s commitment to responsible resource management. Much of the cable provided to In-Comm Training would have been sent for recycling. This initiative helps extend the useful life of materials while helping reduce waste.

As demand for copper continues to grow, responsible stock management and reclamation practices play an important role. By redirecting usable cable into education, Wesco Anixter is maximizing material value while promoting recycling and circular economy principles.

“This donation will allow us to further support our learners’ development by giving them hands-on experience with a wider range of cable types and sizes than they would normally encounter at this stage,” said Simon Wood, Engineering Instructor at In-Comm Training. “Learners will have the opportunity to work with heavier cable reels and understand key handling techniques early in their apprenticeship, which is a vital step in becoming an electrician. Working with a local supplier is incredibly positive, and we are very grateful to Wesco Anixter U.K. for their support in helping us shape the future of the industry.”

About Wesco Anixter

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $24 billion in annual sales in 2025 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 21,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and significant digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

About In-Comm Training

In-Comm Training and Business Services is a leading provider of high-quality skills development and apprenticeship training, dedicated to supporting both individuals and employers across a wide range of industries. With a strong focus on engineering and manufacturing, In-Comm combines state-of-the-art training facilities with expert-led programmes to deliver practical, future-ready skills. By working closely with employers, the organisation ensures its training is aligned with real-world needs, helping to boost productivity, close skills gaps, and drive long-term economic growth.