V2X stands for “Vehicle to Everything”, which is a communication system that allows vehicles to interact with various elements of their environment, including other vehicles, pedestrians, traffic signals, road signs, construction sites and many more. It is a foundation technology for autonomous driving, enhancing safety, efficiency and driving experience.

V2X enables multiple communication modes:

Vehicle-to-Vehicle (V2V): This allows vehicles to communicate with each other to share information about their speed, position, and direction. This can help prevent accidents by providing warnings about potential collisions or unsafe driving conditions.Vehicle-to-Infrastructure (V2I): Vehicles communicate with road infrastructure such as traffic lights, signs, and road sensors. This can optimize traffic flow and improve safety by providing real-time information about traffic conditions and upcoming signals.Vehicle-to-Pedestrian (V2P): This involves communication between vehicles and pedestrians, often through mobile devices or wearable technology. It aims to enhance safety for pedestrians by alerting drivers to their presence and vice versa.Vehicle-to-Network (V2N): This involves communication between vehicles and network services, including cloud-based systems. It enables access to real-time data and services such as navigation updates, weather conditions, and other information that can assist in driving.Vehicle-to-Device (V2D): This a broader category that includes interactions between vehicles and various connected devices, such as smartphones or smart home systems.

V2X technology is crucial for achieving full autonomous driving as it enhances the vehicle’s situational awareness beyond the capabilities of sensors like radar, camera and lidar. While these sensors are essential for detecting line-of-sight objects, V2X creates what we call a non-line-of-sight sensor that can detect objects without needing to be in direct line of sight with them. Moreover, V2X technology can work under all weather and lighting conditions, including rain, snow, low visibility, and when obstructed by impediments.

Currently automakers and infrastructure developers around the world use two distinct V2X wireless communication technologies: Dedicated Short-Range Communication (DSRC) and Cellular-V2X (C-V2X). DSRC is an older technology that utilizes Wi-Fi within the 5.9GHz spectrum for communication, whereas CV2X is newer technology leverages cellular networks, including 5G for a more comprehensive communication ecosystem. Each technology has its own unique approach and underlying mechanisms, which I’ll explain in the next few paragraphs.

Dedicated Short-Range Communication (DSRC) is an IEEE 802.11p-based standard that operates in the 5.9GHz frequency band. It is built specifically for low-latency communication, typically within a range of 300 to 1000 meters. DSRC has been under development for over two decades and is designed primarily for V2V and V2I communications.

Latency and Reliability: DSRC boasts low latency (<100ms), making it suitable for safety-critical applications like collision avoidance and emergency braking.Spectrum: It operates in the 5.9 GHz band allocated by the U.S Federal Communications Commission (FCC) for intelligent transportation systems (ITS). DSRC uses a 75MHz spectrum, with 7 10-MHz channels and 5MHz reserved for safety-of-life applications.Deployment History: DSRC has been tested and deployed across various pilot projects in the U.S, Japan, and Europe. It has gained traction in early V2X implementations, especially for applications like intersection collision warning and forward collision avoidance.

One of the key strengths of DSRC is that it is a mature and well-established standard, with clearly defined protocols that have been in development for decades. This longevity has led to a high level of reliability and stability in its applications. Additionally, DSRC has built-in security and privacy mechanism designed specifically for vehicular communication, offering strong protections with minimal computational overhead, making it efficient for in-vehicle systems. DSRC’s foundation on open standards further enhances its interoperability, allowing seamless communication across different vehicle manufacturers and infrastructure providers without being blocked into proprietary technologies. Moreover, DSRC is characterized by low latency, enabling real-time communication that is essential for safety-critical applications such as collision avoidance and emergency braking.

Despite these advantages, DSRC has some notable limitations. One of the primary challenges is its range and penetration in non-line-of-sight (NLOS) conditions. Buildings, terrain, and other obstacles can hinder the signal strength, making it less reliable in urban areas. Limited scalability is another concern, as DSRC operates in a fixed bandwidth spectrum, leading to potential performance degradation in dense traffic environments where many vehicles are trying to communicate simultaneously. Additionally, in many regions particularly in U.S, the dedicated spectrum allocated for DSRC has been underutilized, leading to discussion about reallocating some of that spectrum for other purposes, which could affect the future of DSRC deployments.

In comparison, Cellular Vehicle-to-Everything (CV2X) is a more recent standard, based on 3rd Generation Partnership Project (3GPP) LTE and 5G cellular standards. C-V2X offers two communication modes: direct short-range communication (PC5 interface) and long-range cellular communications (Uu interface).

PC5 interface: Operates similarly to DSRC for direct V2V and V2I communication, allowing vehicles to communicate with each other or infrastructure without relying on cellular networks.Uu interface: Enables V2N communication using the existing cellular network infrastructure. This allows vehicles to communicate with cloud-based services for real-time updates, traffic data and infotainment.

One of the key benefits of C-V2X is its range and coverage. Using the Uu interface, C-V2X can tap into existing cellular infrastructure, allowing it to cover much greater distances than DSRC, which is particularly advantageous for V2N applications like dynamic traffic management and over-the-air software updates. Additionally, C-V2X performs well in non-line-of-sight conditions, thanks to its advanced modulation and coding schemes, making it more reliable in urban environments filled with buildings and other obstacles. Another strength of C-V2X is its scalability. Since it operates over cellular networks, it can support a growing number of connected vehicles without running into the spectrum congestion issues faced by DSRC. Furthermore, forward compatibility with 5G enhances C-V2X’s future potential, enabling ultra-reliable low-latency communication (URLLC) and massive machine-type communication (mMTC), which opens doors for new V2X use cases as 5G networks expand.

However, C-V2X is not without its challenges. A key limitation is its network dependency. For V2N and other extended services, C-V2X relies on existing cellular infrastructure, which may be sparse or unreliable in rural and underserved regions, limiting its effectiveness in these areas. In addition, standard maturity remains a concern. C-V2X is still evolving, and while it shows promise, its full capabilities will only be realized with widespread 5G deployment, potentially leading to compatibility and deployment challenges in the interim. Lastly, regulatory and spectrum allocation issues could pose challenges. Unlike DSRC, which has dedicated spectrum, C-V2X must compete within the crowded cellular spectrum, thought there is increasing regulatory support to allocate more bandwidth for V2X services.

Table above lists the comparison of C-V2X and DSRC:

While DSRC is a mature, proven technology, it faces limitations in term of range, scalability, and adaptability to new wireless standards. C-V2X, on the other hand, offers more flexibility, scalability, and future compatibility, particularly when combined with 5G. It provides better performance in non-line-of-sight conditions and can scale efficiency using existing cellular networks. As 5G networks expand, C-V2X is likely to become the dominant V2X technology, supporting a broader arrange of use cases, from safety-critical applications to infotainment and real-time traffic management.

In the ongoing debate between DSRC and C-V2X, C-V2X seems better positioned for the future of connected transportation, while DSRC remains a robust option for specific, highly localized V2X applications.

Testing of V2X

As V2X technology becomes more prevalent and the vehicle users begin to depend on it for their daily commute, the reliability of the technology, its associated equipment, and various on-board applications and services becomes increasingly crucial. Regardless of the type of communication either DSRC or C-V2X, vehicle manufacturers or module suppliers must take a comprehensive approach to developing and integrating V2X technology into their vehicles to ensure full compliance with applicable regulations and standards.

Testing V2X technology in real-world environments faces significant challenges due to the inherent complexity of real-world conditions. Key issues include signal degradation and interference from various sources, which can compromise the reliability of V2X communication, particularly in urban areas with obstacles like buildings and traffic congestion. Additionally, V2X system must effectively handle a wide array of driving scenarios, making it difficult to simulate the millions of potential situations that vehicles encounter, such as varying traffic densities, weather conditions, and dynamic interactions with other road users. Furthermore, testing high-speed scenarios and dynamic mobility requires maintaining low latency and reliable communication, necessitating precise synchronization and robust data transmission between vehicles and infrastructure.

The cost of testing V2X system in real-world conditions can be prohibitively high, particularly for smaller manufacturers or ecosystem partners. Deploying test fleets, building test tracks and maintaining communication infrastructure require significant financial and logistical resources. For many V2X ecosystem partners, such as startups or Tier-2 suppliers the cost of testing can become a major barrier.

Keysight provides testing solutions for both type of V2X communications using laboratory-based simulators and emulators to tackle the challenges of testing in real-working environments. Additionally, we offer automated testing solutions to ensure that V2X system implementation comply with various test specifications. Our lab-based test beds effectively simulate or emulate real-world traffic scenarios, significantly minimizing the cost, complexity and time typically required for extensive field testing.

The Keysight E6953A V2X test solution is a compact, single PXIe system designed for DSRC testing, offering comprehensive coverage of DSRC RF measurements and protocol validation. The system features the Keysight M9421A PXIe vector transceiver (VXT) module, enabling RF layer testing for IEEE 802.11p test cases. Additionally, the Keysight E6953-35200 DSRC transceiver module supports the full DSRC protocol stack, including IEEE 1609.3, 1609.4, 1609.2 and J2945/1, used in COC protocol testing. It also functions as a fully configurable, real-time On-Board Unit (OBU) or Road-Side Unit (RSU). The core software, Keysight KS8400A Test Automation Platform (TAP), offers powerful and flexible tools for creating test sequences and plans, while also including certified test cases to streamline test software development.

As previously mentioned, C-V2X is built on LTE and the evolving 5G standard, making its test requirements a moving target. Keysight provides a solution that evolves alongside C-V2X requirements. The Keysight SA8700A C-V2X test solution supports RF, protocol, and application-layer testing, while its underlying platform is designed to accommodate future 5G NR C-V2X releases. This ensures that your initial investment is protected and accelerates the deployment of technologies enabling advanced autonomous vehicle (AV) capabilities.

The foundation of this solution is the reliable Keysight UXM 5G wireless test set, combined with the C-V2X test application (C8732114A), a suite of Keysight X-Apps for C-V2X RF measurements (C87320R1A), C-V2X waveform generation (C87320R2A), an Intelligent Transportation System (ITS) stack, and application-layer testing. If you’re already using another Keysight solution for 4G LTE or 5G testing, the C-V2X solution utilizes the same X-Apps and measurement algorithms found in Keysight’s signal analyzers and wireless test sets.

If you have questions or comments regarding what you have just read, feel free to send me a message.

hieng-ling_tie@keysight.com

We’re proud to announce that we’ve been awarded Global Impact Award by the United Nations Association for our efforts to advance United Nations Sustainable Development Goals (SDGs) through impactful community initiatives and our sustainability progress.

Specifically, we are recognized for our dedication in advancing SDGs related to environmental stewardship, affordable and clean energy, climate action and contributions in advancing sustainable communities, cities and life on land.

This award is a testament to our unwavering commitment to our purpose of taking energy forward by making it safer, cleaner and more efficient for the people and planet, while also driving positive change in the communities we operate in.

We dedicate this award to our team of 58,000 employees all over the world who keep sustainability top of the mind as one of our core behaviors. Congratulations, team!

Check out how are employees are advancing SDGs here: https://lnkd.in/gQ5_3ATd

Thank you United Nations Association of Houston for this recognition.

November 25, 2024 /3BL/ – The Ray recently announced Allie Kelly has joined the Board of Directors of The Tire Recycling Foundation. Allie Kelly is the Executive Director of The Ray, and has led partnerships and projects towards making roadways cleaner and safer since 2015. 

The Tire Recycling Foundation, led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), is committed to securing funding and allocating grants for research, education, intervention and demonstration projects targeting critical gaps within the tire recycling supply chain across the United States. The incoming Board consists of 15 global industry leaders with deep knowledge and diverse expertise in the manufacturing, recycling and transportation industries. 

With the goal of achieving 100% circularity for end-of-life tires, the Tire Recycling Foundation has made significant progress in advancing tire recycling technologies. A primary focus for the Board is to accelerate the adoption of emerging end-of-life tire market technologies like rubber-modified asphalt (RMA), which provides enhanced performance, economic efficiency and environmental sustainability.

The Tire Recycling Foundation is committed to building partnerships and fostering innovation across the tire recycling supply chain, working closely with key stakeholders to expand tire recycling markets and enhance sustainable end-of-life tire management practices. 

For more information on the Tire Recycling Foundation, visit: https://tirerecyclingfoundation.org/.

For more information on end-of-life tire recycling and management, visit: Tire Recycling | USTMA (ustires.org

About The Tire Recycling Foundation

The Tire Recycling Foundation is a broad-based whole value chain initiative, led by the U.S. Tire Manufacturers Association (USTMA) and the Tire Industry Association (TIA), committed to securing funding and allocating grants for research, education, intervention and demonstration projects targeting critical gaps within the tire recycling supply chain across the United States. 

About The Ray

The Ray is a 501(c)(3) nonprofit charity and net-zero highway testbed, located on 18 miles of Interstate 85 between LaGrange, Georgia, and the Georgia-Alabama state line. This stretch of interstate is named in memory of Ray C. Anderson (1934-2011), a Georgia native recognized as a leader in green business when he challenged his company, Interface, Inc., to pursue a zero environmental footprint. Our mission is to reimagine how we connect our communities, our lives, and the world in a way that is safer, more responsive to the climate, more regenerative to the environment, and more capable of creating economic opportunity through innovative ideas and technologies that will transform transportation infrastructure. The Ray Highway is paving the way for a zero carbon, zero waste, zero deaths highway system that will build a safer and more prosperous future for us all. Learn more at www.TheRay.org.

Media Contact

Dallen McLemore, Communications Specialist, The Ray 
229.449.6168 | dallen@theray.org | @TheRayHighway

Cummins

by Cummins Components Business Unit

Key takeaways:

Natural gas turbochargers are specifically designed for natural gas engines.Natural gas turbochargers are optimized for high-altitude performance, crucial for markets like China.Natural gas turbochargers offer lower total operational costs and better compliance with emissions regulations.

At Cummins Inc., we’re constantly looking for ways to advance sustainable transportation solutions. As the industry shifts to lower-emission fuels to reduce pollution, natural gas engines are one critical pathway to cleaner mobility. Cummins is therefore working to innovate component-level technologies supporting natural gas engines.

Understanding how natural gas engines work and the components enabling their optimal operation can help provide a better view into the future of engine technologies. One such critical component is the turbocharger. Cummins Turbo Technologies has spent decades designing and manufacturing Holset® turbos for natural gas engines.

In this article, we’ll explain a bit more about natural gas turbos, their performance and some of the benefits and challenges these components have.

Do natural gas engines need different turbos?

Yes, natural gas engines require different turbochargers than diesel engines due to their higher operating temperatures and distinct air-to-fuel ratios. Unlike diesel engines, which operate with a lean burn and a higher air-to-fuel ratio, natural gas engines require a stoichiometric burn. This means the mixture of oxygen and fuel is balanced precisely (1:1 air-to-fuel ratio) for efficient combustion, ensuring no unburnt fuel or excess oxygen remains. Consequently, natural gas engines require smaller turbochargers since less air is needed for stoichiometric combustion compared to the leaner burn in diesel engines. For example, a diesel engine might need an HE500 turbo, but a natural gas engine could use an HE300 or HE400 due to its lower air requirements.

Natural gas engines also influence the size and core requirements of the turbocharger. In diesel engines, turbocharger efficiency is a key focus, whereas, in natural gas engines, the primary considerations are achieving the required mass flow rate and meeting exhaust gas recirculation (EGR) demands.

Cummins addresses these specific needs by reducing back pressure at the turbine stage and enhancing the bypass capability of turbochargers with our twin-entry dual wastegate turbocharger technology.

Additionally, the more intense temperatures and pressures within natural gas engines necessitate changes to the turbocharger’s components and materials. Natural gas turbos, for instance, are built with high-temperature materials at the turbine stage to resist thermal fatigue and feature water-cooled bearing housings to protect the rotor system under extreme conditions.

Things to consider with turbochargers for natural gas engines

Turbochargers for natural gas can deliver power and performance for your applications. But two main considerations remain:

High-Altitude Performance: In markets like China, which is a leader in natural gas applications, engines often operate at higher altitudes. These conditions can create low-cycle fatigue due to changes in turbine inlet temperatures, adding more thermal load to the turbo.Material Selection: High temperatures of the natural gas systems demand advanced materials, which can drive up costs. So, customers need to strike the right balance between performance and cost savings.

Cummins leverages its expertise in diesel and natural gas engines to deliver specifically designed turbocharger components that enhance the performance and durability of natural gas systems. While initial costs for natural gas turbochargers may be higher, the total cost of operation is often lower due to cheaper fuel and increased reliability. Additionally, natural gas engines equipped with the right turbochargers are better positioned to meet stringent emissions regulations.

At Cummins, we’re not just responding to challenges; we’re leading the way with proactive solutions. Natural gas will play a key role in reducing emissions across the transportation industry. As global regulations tighten, we’re focused on developing engines that offer environmental and cost benefits.

Written by Kim Bishop | Corporate Responsibility

Gen Blog | Community

Our culture of giving is a fundamental part of the way we operate at Gen. No matter where they are in the world, our team members come together for the shared purpose of making a positive impact in their local communities. This spirit of service is especially apparent at our offices in Czechia.

In addition to partnerships with organizations like Eduzměna, which works to expand access to quality education in the country, Avast products are discounted for nonprofits in need. We also maintain thriving volunteer programs, connecting team members with service opportunities both in and out of the office.

Advancing Quality Education 

The education system in Czechia faces several challenges. In 2023, the Czech School Inspectorate found that its primary schools consistently fail to engage their students, and a 2024 study from the SYRI National Institute reported that 13% of teachers in Czechia want to leave the profession. Eduzměna is working to change that, and Gen is one of its major backers.

The organization aims to create Education Support Centres (ESC) across the country that will improve students’ educational results and standardize the quality of education that is available to them. The first ESC is due to open in 2025 as a pilot project in Kutná Hora, which will engage students, families, principals, teachers and school founders at nearly 60 schools.

Eduzměna works directly with schools to provide activities for students, professional development for teachers and strategic support for administrators. The organization also establishes a communication network across the region, facilitating effective coordination between schools, as well as best practice sharing. Following the successful implementation of the ESC in Kutná Hora, Eduzměna plans to scale these plans across four additional regions in the coming years: České Budějovice, Turnovsko, Přešticko-Blovicko and Šumpersko-Zábřežsko.

Serving Those in Need 

Further initiatives allow team members to make direct contributions to the wellbeing of their communities, often with additional support from Gen. Recent examples are listed below.

Employees can mentor women in the early stages of their cybersecurity careers through our partnership with Czechitas.Our Prague office hosts an ongoing clothing donation campaign to support local charities.Our Halloween donation campaign (with 1:1 matching from Gen) aids SOS Children’s Villages, which cares for orphaned and vulnerable children.Employees can use the Gen Giving Hub to purchase holiday gifts for children and seniors in need through Strom splněných přání (Wishing Tree) and Ježíškova vnoučata, respectively.

Additionally, Avast, one of our trusted Cyber Safety brands, collaborates with Tech Soup to offer Avast Business CloudCare products at a significant discount to nonprofits across Czechia to protect against all forms of malware and other cyberthreats.

Strengthening Our Culture of Giving 

This dedication to service among our team members in Czechia is part of a larger culture of giving that thrives throughout our company. In fiscal 2024, more than 500 Gen team members participated in our first ever Global Volunteer Week, and 55% of our workforce used the Gen Giving Hub, powered by Benevity, either to volunteer or donate to a cause, exceeding Benevity’s industry benchmark. For more on our volunteering and giving programs, check out our 2024 Social Impact Report.

As violence escalates in Haiti, Action Against Hunger condemns all attacks on humanitarian and medical personnel, joining the NGO forum Cadre de Liaison Inter-Organisation (CLIO) to denounce hostilities and urge all parties to protect civilians.

“As this intensifies into a conflict, it is more essential than ever to protect humanitarian staff and medical actors, to uphold humanitarian law, and to preserve our independence and neutrality,” said Martine Villeneuve, Action Against Hunger’s Country Director for Haiti.

In the last several months, brutality has only increased, with instability and armed gangs driving a hunger crisis across the country. With 5 million people experiencing crisis levels of hunger, humanitarian access is more essential than ever. Nevertheless, threatening and even deadly attacks on health workers have only surged, including a Nov. 11 attack on a Doctors Without Borders ambulance, when violent individuals killed two patients and injured staff members.

“The situation is very tense and very risky, and with the incidents repeated on Doctors Without Borders, we are put in a situation where we do not know who we can trust,” said Villeneuve.

Doctors Without Borders has experienced repeated threats, including by the police force, which have stopped their vehicles and verbally assaulted staff members. Action Against Hunger is calling for all parties to uphold humanitarian principles and preserve the safety of humanitarian actors. It is essential to do everything possible to respect the civilian population during this crisis, and safe and unhindered humanitarian access is crucial.

For years, Haiti has experienced severe political insecurity, violence, and natural disasters, creating an inescapable whirlwind of instability. More than half of the population lives below the poverty line, and gang violence has only exacerbated the inequality. Armed gangs control up to 90% of Port-Au-Prince, preventing food, fuel, and other necessities from reaching populations that need it most. Abductions, looting, and sexual violence have overtaken many parts of the country, and vulnerable groups like women and children bear the brunt of the burden.

“It is shocking that there are 40,000 internally displaced persons (IDPs) newly displaced in the past ten days due to violence,” said Villeneuve. “The safe space is reducing even more than before. People are moving towards the city center, and we are becoming surrounded by the violence.”

Crisis levels of hunger were revealed in a Sep. 30 report from the Integrated Food Security Phase Classification Committee (IPC), an independent committee of food security and nutrition experts from the United Nations, governments and NGOs, including Action Against Hunger. Nearly 6,000 Haitians are facing famine-like conditions (IPC Phase 5), approximately 2 million are in an emergency situation (IPC Phase 4), and 30% of the population – around 3.4 million people — are in crisis (IPC Phase 3). See this graphic for further explanations of IPC levels of hunger.

Furthermore, over half a million people have been internally displaced since March 2024 due to the unrest. This is more than double the number of displaced people in 2022. Families are living in dangerous conditions with little access to clean water, food, or medical care.

“We will only see the number of IDPs increasing, and the different neighborhoods of Port au Prince will only become more dependent on humanitarian aid,” said Villeneuve. “Still, the needs are increasing at a rate that doesn’t match global funding.”

Action Against Hunger has worked in Haiti since 1985. We are currently collaborating with other partners to address the cholera epidemic, improve access to water and sanitation, provide nutrition support, conduct cash transfers, and strengthen health care for IDPs. Still, the recent crisis has only complicated our interventions and prevented many staff members from reaching families in need.

About Action Against Hunger

Action Against Hunger leads the global movement to end hunger. We innovate solutions, advocate for change, and reach 21 million people every year with proven hunger prevention and treatment programs. As a nonprofit that works across 59 countries, our 8,900 dedicated staff members partner with communities to address the root causes of hunger, including climate change, conflict, inequity, and emergencies. We strive to create a world free from hunger, for everyone, for good.

**

Kenneal Patterson, Senior Communications Associate

This Black business owner created a product for outdoor enthusiasts of a larger size

Verizon

Charlotte Young Bowens never planned on becoming an outdoor gear entrepreneur. Three years ago, Young Bowens, who lives in Tempe, AZ, was struggling with high blood pressure, high cholesterol, and obesity. Doctors gave her a wake-up call: It was now or never to make immediate lifestyle changes for her health. “I think that moment jolted me and made me realize, do you want to live or do you not want to live?” Young Bowens says. “Because you really are at that precipice where, you know, if you don’t want to be here, it could happen.”

Young Bowens started walking on the treadmill, leading to running 5K races, 10K races, marathons, and finally 50-mile ultramarathons. During her years of training, Young Bowens realized that the available hydration packs were uncomfortable on her larger body — and that there was a true gap in the marketplace for outdoor enthusiasts of bigger size. So she launched her company, Conscious Gear, in 2021 to develop the Vestapak, a first-of-its kind hydration vest to fit larger bodies, sold online and available worldwide.

While looking for funding to raise awareness of her business in its second year, Young Bowens turned to Verizon Small Business Digital Ready grant program for small business owners. She had discovered the Verizon program through StartOut, a nonprofit that supports LGBTQ+ founders with networking opportunities and resources. Earlier this year, Young Bowens was awarded a $10,000 grant, which she used to implement Conscious Gear’s year-end holiday marketing plan, which includes digital advertising and vendor setup at holiday events, to build brand awareness and increase sales.

“Having this grant has opened up valuable space and time for me to really focus on the next steps for my business without the immediate financial pressure,” Young Bowens said. “It’s given me the breathing room to plan carefully and ensure that every dollar is spent in the most effective way possible to propel my business forward, rather than just reacting to day-to-day operations.”

As a new entrepreneur, Young Bowens was motivated to try the program through the grant opportunity, but quickly found that she also benefited from the courses. Thanks to the program’s comprehensiveness and flexible structure, Young Bowens says she honed small business skills such as marketing.

In the courses, Selling with Storytelling: Unlock Your Business Superpower and Sell Effectively Online: eCommerce Essentials, Young Bowens learned to share the personal story behind her company to forge a connection with both her customers and target customers. After sharing Conscious Gear’s story across social media and on the website, Young Bowens saw her social media followers triple within a year from just 300 to more than 1,000 followers.

Young Bowens also learned, from the Digital Ready course “The Basics of Search Engine Optimization (SEO): Get Discovered,” about how SEO could increase her audience. Before she took the course, Young Bowens says, SEO was a foreign language to her. “It just seemed like gibberish to me,” she explains. “It wasn’t until I took the Digital Ready online course that it finally clicked and I understood the power of SEO and what it could do for my business.”

She started blogging to add searchable content to Conscious Gear’s website, a boon for SEO, and added relevant tags and keywords to help the website be findable by search engines. She also became proficient in implementing SEO strategies such as using long-tail keywords and adding meta tags to blog posts. As a result, Conscious Gear experienced a 500% increase in website visitors in roughly a month. “Now I get sales from Italy, France, Netherlands, New Zealand, Australia, and Canada,” Young Bowens says. “And I’m like, ‘How in the world did you guys find me?’ And they found me because of [search].”

She was motivated to pursue a distribution deal with a major outdoor retailer, which she was able to secure. Now her hydration packs are being offered in stores nationwide — something she didn’t think would ever be possible.

In addition to the fundamentals of marketing, Young Bowens said that other courses on topics like creating a good customer experience, protecting your business through cybersecurity, and building legal and financial foundations for your company were key for getting Conscious Gear off the ground. “I set up a business [checking] account and then software, which helped me understand expenses versus revenue,” she says. She also discovered that cybersecurity is essential for every business to protect their relationships with their customers. “You have a relationship with these customers and they’re expecting you to protect their identity and information,” Young Bowens explains.

Young Bowens says she is amazed at how far she has come with Conscious Gear and she believes she could not have reached the level of success she has now without the learnings she received from the courses. She also appreciates that Verizon offers Digital Ready users phone and WiFI services at a reduced rate for small businesses.

“My life could have had so many different directions,” Young Bowens says. “The Verizon Small Business Digital Ready program helped me go from a deer in headlights to an entrepreneur armed with some serious know-how and strategies that make running a business way less scary. I feel more confident and I’m making decisions that feel right for the business.”

Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the resources to thrive in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Verizon Small Business Digital Ready, visit digitalready.verizonwireless.com. An individual user’s experience may vary and results are not guaranteed.

This Black business owner created a product for outdoor enthusiasts of a larger size

Verizon

Charlotte Young Bowens never planned on becoming an outdoor gear entrepreneur. Three years ago, Young Bowens, who lives in Tempe, AZ, was struggling with high blood pressure, high cholesterol, and obesity. Doctors gave her a wake-up call: It was now or never to make immediate lifestyle changes for her health. “I think that moment jolted me and made me realize, do you want to live or do you not want to live?” Young Bowens says. “Because you really are at that precipice where, you know, if you don’t want to be here, it could happen.”

Young Bowens started walking on the treadmill, leading to running 5K races, 10K races, marathons, and finally 50-mile ultramarathons. During her years of training, Young Bowens realized that the available hydration packs were uncomfortable on her larger body — and that there was a true gap in the marketplace for outdoor enthusiasts of bigger size. So she launched her company, Conscious Gear, in 2021 to develop the Vestapak, a first-of-its kind hydration vest to fit larger bodies, sold online and available worldwide.

While looking for funding to raise awareness of her business in its second year, Young Bowens turned to Verizon Small Business Digital Ready grant program for small business owners. She had discovered the Verizon program through StartOut, a nonprofit that supports LGBTQ+ founders with networking opportunities and resources. Earlier this year, Young Bowens was awarded a $10,000 grant, which she used to implement Conscious Gear’s year-end holiday marketing plan, which includes digital advertising and vendor setup at holiday events, to build brand awareness and increase sales.

“Having this grant has opened up valuable space and time for me to really focus on the next steps for my business without the immediate financial pressure,” Young Bowens said. “It’s given me the breathing room to plan carefully and ensure that every dollar is spent in the most effective way possible to propel my business forward, rather than just reacting to day-to-day operations.”

As a new entrepreneur, Young Bowens was motivated to try the program through the grant opportunity, but quickly found that she also benefited from the courses. Thanks to the program’s comprehensiveness and flexible structure, Young Bowens says she honed small business skills such as marketing.

In the courses, Selling with Storytelling: Unlock Your Business Superpower and Sell Effectively Online: eCommerce Essentials, Young Bowens learned to share the personal story behind her company to forge a connection with both her customers and target customers. After sharing Conscious Gear’s story across social media and on the website, Young Bowens saw her social media followers triple within a year from just 300 to more than 1,000 followers.

Young Bowens also learned, from the Digital Ready course “The Basics of Search Engine Optimization (SEO): Get Discovered,” about how SEO could increase her audience. Before she took the course, Young Bowens says, SEO was a foreign language to her. “It just seemed like gibberish to me,” she explains. “It wasn’t until I took the Digital Ready online course that it finally clicked and I understood the power of SEO and what it could do for my business.”

She started blogging to add searchable content to Conscious Gear’s website, a boon for SEO, and added relevant tags and keywords to help the website be findable by search engines. She also became proficient in implementing SEO strategies such as using long-tail keywords and adding meta tags to blog posts. As a result, Conscious Gear experienced a 500% increase in website visitors in roughly a month. “Now I get sales from Italy, France, Netherlands, New Zealand, Australia, and Canada,” Young Bowens says. “And I’m like, ‘How in the world did you guys find me?’ And they found me because of [search].”

She was motivated to pursue a distribution deal with a major outdoor retailer, which she was able to secure. Now her hydration packs are being offered in stores nationwide — something she didn’t think would ever be possible.

In addition to the fundamentals of marketing, Young Bowens said that other courses on topics like creating a good customer experience, protecting your business through cybersecurity, and building legal and financial foundations for your company were key for getting Conscious Gear off the ground. “I set up a business [checking] account and then software, which helped me understand expenses versus revenue,” she says. She also discovered that cybersecurity is essential for every business to protect their relationships with their customers. “You have a relationship with these customers and they’re expecting you to protect their identity and information,” Young Bowens explains.

Young Bowens says she is amazed at how far she has come with Conscious Gear and she believes she could not have reached the level of success she has now without the learnings she received from the courses. She also appreciates that Verizon offers Digital Ready users phone and WiFI services at a reduced rate for small businesses.

“My life could have had so many different directions,” Young Bowens says. “The Verizon Small Business Digital Ready program helped me go from a deer in headlights to an entrepreneur armed with some serious know-how and strategies that make running a business way less scary. I feel more confident and I’m making decisions that feel right for the business.”

Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the resources to thrive in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Verizon Small Business Digital Ready, visit digitalready.verizonwireless.com. An individual user’s experience may vary and results are not guaranteed.

Originally published on Illumina News Center

A large, multiyear study conducted by Illumina, Providence, and Microsoft Research has shown that a comprehensive genomic profiling (CGP) panel, which can assess more than 500 genetic variations in tumors, is a powerful tool to direct patients to the most advanced precision therapies that improve overall survival. The study was published in the Journal of Clinical Oncology – Oncology Practice and will be presented at the Association for Molecular Pathology (AMP) 2024 meeting in Vancouver, British Columbia.

“With the comprehensive panel, we found that about half of our patients had at least one high-tier, actionable alteration, qualifying them for a precision therapy,” says Brian Piening, PhD, director of Clinical Genomics at Providence, research faculty at the Earle A. Chiles Research Institute, and senior author on the paper. “Also, over half of our patients had a biomarker that would qualify them for a clinical trial. These are pretty striking results.”

The evolution of genetic testing 
Cancers are genetic diseases, in which genomic and chromosomal variations drive rampant cell growth. Over the past 30 years, clinicians have adopted increasingly sophisticated tests to identify these alterations and, when supported by evidence, refer patients to more effective therapies.

Early efforts were encouraging, but lacked breadth, often sequencing 50 or fewer genes and missing important tumor information. CGP provides a broader view of the diagnostic, prognostic, and predictive genetic variants underlying a patient’s cancer.

Knowing a tumor’s genomic blueprint can guide precision treatment. In many cases, if a mutated enzyme is causing uncontrolled cell growth, a targeted therapy can slow it down or stop it entirely. Immunotherapies harness a patient’s own immune system to recognize and destroy tumors. These and other emerging treatments can dramatically improve patient outcomes—but first, clinicians must understand the genetic anomalies driving their tumors.

Streamlining protocol for CGP 
The joint paper details the first two years of a five-year study to assess ProvSeq, a 523-gene panel used to test 3216 patients with advanced cancers (Stage III or IV). The team wanted to know if this comprehensive approach would identify more actionable anomalies than smaller genomic panels, and whether use of advanced therapies targeting those anomalies prolonged patient survival.

To remove insurance reimbursement from the equation, the researchers provided these tests at no cost. They also refined how CGP was ordered, to deliver the results faster and better influence care.

“We instituted a protocol where the test would be initiated when a pathologist diagnosed advanced cancer,” Piening says. “Normally, oncologists ordered these, but we felt shifting it to pathologists would streamline the process. Having pathologists order CGP up front really brings it to the top of the list.”

Using an approach developed by Microsoft Research collaborators and based on natural language processing, Providence clinical researchers were able to quickly and efficiently parse large sets of publications, clinical trials, and electronic health records. These AI capabilities assisted Providence researchers with genomics interpretation and clinical trial matching in the molecular tumor boards.

Robust results 
The team ran simulations to compare ProvSeq’s performance against that of a 50-gene panel on the same data. Unsurprisingly, the smaller panel failed to detect many actionable biomarkers.

The most common tumors found were lung, colon, breast and prostate. Around 88% of patients had metastatic disease, and 40% entered hospice. The CGP panel found that 67% of the tumors contained actionable mutations, compared to 33% for the small panel.

In addition, 52% of the CGP-tested patients received a targeted or immune therapy, dramatically improving overall survival. Median survival was 25 months for patients who received a precision therapy, compared to 17 months for those who received chemotherapy alone.

These raw statistics had real-world consequences. Because CGP identified actionable mutations in people with serious and possibly deadly tumors, those patients received the most precise treatments.

“A number of the participants had quite advanced, aggressive cancers,” Piening says. “One patient was in hospice, and we found a highly targetable biomarker. The patient soon received the precision therapy and the response was remarkable. In a short time, they came off hospice and went back to work.”

The research continues 
In addition to the main paper, the team is also presenting two related posters at the AMP meeting. One showed that another genomic diagnostic could help determine whether ovarian cancer patients would respond to PARP inhibitors, which have shown some success against this challenging disease.

The team is also presenting on a subset of patients who had structural genomic variations called gene fusions. Some of these fusions were already well known but the scientists found several novel combinations, highlighting CGP’s ability to detect unique genetic anomalies.

These findings are pieces of a much larger puzzle. The complete five-year study tested more than 10,000 patients, and researchers are waiting to learn more about their outcomes. This larger cohort could provide additional information about patients with relatively rare cancers.

The results are a positive step in CGP’s clinical journey. Piening and his colleagues expect CGP-fueled patient outcomes to improve over time, as more targeted and immune therapies enter the clinic.

“We see new approvals all the time and that bodes well for the future,” Piening says. “There’s a lot of work to do, but those numbers will continue to climb. Ultimately, we’d like to be in a position where every patient has an available precision therapy option.”

Originally published on Illumina News Center

A large, multiyear study conducted by Illumina, Providence, and Microsoft Research has shown that a comprehensive genomic profiling (CGP) panel, which can assess more than 500 genetic variations in tumors, is a powerful tool to direct patients to the most advanced precision therapies that improve overall survival. The study was published in the Journal of Clinical Oncology – Oncology Practice and will be presented at the Association for Molecular Pathology (AMP) 2024 meeting in Vancouver, British Columbia.

“With the comprehensive panel, we found that about half of our patients had at least one high-tier, actionable alteration, qualifying them for a precision therapy,” says Brian Piening, PhD, director of Clinical Genomics at Providence, research faculty at the Earle A. Chiles Research Institute, and senior author on the paper. “Also, over half of our patients had a biomarker that would qualify them for a clinical trial. These are pretty striking results.”

The evolution of genetic testing 
Cancers are genetic diseases, in which genomic and chromosomal variations drive rampant cell growth. Over the past 30 years, clinicians have adopted increasingly sophisticated tests to identify these alterations and, when supported by evidence, refer patients to more effective therapies.

Early efforts were encouraging, but lacked breadth, often sequencing 50 or fewer genes and missing important tumor information. CGP provides a broader view of the diagnostic, prognostic, and predictive genetic variants underlying a patient’s cancer.

Knowing a tumor’s genomic blueprint can guide precision treatment. In many cases, if a mutated enzyme is causing uncontrolled cell growth, a targeted therapy can slow it down or stop it entirely. Immunotherapies harness a patient’s own immune system to recognize and destroy tumors. These and other emerging treatments can dramatically improve patient outcomes—but first, clinicians must understand the genetic anomalies driving their tumors.

Streamlining protocol for CGP 
The joint paper details the first two years of a five-year study to assess ProvSeq, a 523-gene panel used to test 3216 patients with advanced cancers (Stage III or IV). The team wanted to know if this comprehensive approach would identify more actionable anomalies than smaller genomic panels, and whether use of advanced therapies targeting those anomalies prolonged patient survival.

To remove insurance reimbursement from the equation, the researchers provided these tests at no cost. They also refined how CGP was ordered, to deliver the results faster and better influence care.

“We instituted a protocol where the test would be initiated when a pathologist diagnosed advanced cancer,” Piening says. “Normally, oncologists ordered these, but we felt shifting it to pathologists would streamline the process. Having pathologists order CGP up front really brings it to the top of the list.”

Using an approach developed by Microsoft Research collaborators and based on natural language processing, Providence clinical researchers were able to quickly and efficiently parse large sets of publications, clinical trials, and electronic health records. These AI capabilities assisted Providence researchers with genomics interpretation and clinical trial matching in the molecular tumor boards.

Robust results 
The team ran simulations to compare ProvSeq’s performance against that of a 50-gene panel on the same data. Unsurprisingly, the smaller panel failed to detect many actionable biomarkers.

The most common tumors found were lung, colon, breast and prostate. Around 88% of patients had metastatic disease, and 40% entered hospice. The CGP panel found that 67% of the tumors contained actionable mutations, compared to 33% for the small panel.

In addition, 52% of the CGP-tested patients received a targeted or immune therapy, dramatically improving overall survival. Median survival was 25 months for patients who received a precision therapy, compared to 17 months for those who received chemotherapy alone.

These raw statistics had real-world consequences. Because CGP identified actionable mutations in people with serious and possibly deadly tumors, those patients received the most precise treatments.

“A number of the participants had quite advanced, aggressive cancers,” Piening says. “One patient was in hospice, and we found a highly targetable biomarker. The patient soon received the precision therapy and the response was remarkable. In a short time, they came off hospice and went back to work.”

The research continues 
In addition to the main paper, the team is also presenting two related posters at the AMP meeting. One showed that another genomic diagnostic could help determine whether ovarian cancer patients would respond to PARP inhibitors, which have shown some success against this challenging disease.

The team is also presenting on a subset of patients who had structural genomic variations called gene fusions. Some of these fusions were already well known but the scientists found several novel combinations, highlighting CGP’s ability to detect unique genetic anomalies.

These findings are pieces of a much larger puzzle. The complete five-year study tested more than 10,000 patients, and researchers are waiting to learn more about their outcomes. This larger cohort could provide additional information about patients with relatively rare cancers.

The results are a positive step in CGP’s clinical journey. Piening and his colleagues expect CGP-fueled patient outcomes to improve over time, as more targeted and immune therapies enter the clinic.

“We see new approvals all the time and that bodes well for the future,” Piening says. “There’s a lot of work to do, but those numbers will continue to climb. Ultimately, we’d like to be in a position where every patient has an available precision therapy option.”

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