by Jayanth Kashyap, investment lead at Good Fashion Fund

Key Takeaways

  • Structural gaps persist in capital, data, policy, and production, creating systems that are out of sync.
  • Brands, capital providers, and manufacturers have a key role to play as co-investors in an equitable transition.
  • Inclusivity is a prerequisite for progress.

The conversations that stay with me aren’t the ones about ambition. They’re the ones about friction. An small-to-medium-sized textile mill owner in Bangladesh who can’t access a long-term loan because their balance sheet doesn’t fit a bank’s credit model. A brand sustainability team that has committed to Scope 3 targets but can’t finance the transition for their Tier 2 suppliers. A policymaker designing carbon incentives without a clear picture of what manufacturers can absorb.

These aren’t isolated problems. They are symptoms of the same structural gap: capital, data, policy, and production are moving on separate tracks, at different speeds, with different incentives.

That’s the problem the “Source of Good” podcast takes seriously. It’s why I was glad to be part of the conversation in Season 3, and why I am excited to listen to Season 4, which launched this week. Good Fashion Fund works at this intersection, moving affordable capital to SME manufacturers in South and Southeast Asia who are ready to decarbonize but locked out of conventional finance and locked into high carbon assets. What we have found is that the technical and financial solutions largely exist. The harder problem is alignment, and brands have a real role to play here, not just as buyers setting sustainability requirements, but as co-investors in the transition. When brands, capital providers, and manufacturers are pulling in the same direction, individual deals stop being one-offs and start becoming a scalable model.

“Source of Good” doesn’t treat these as parallel conversations. And that’s because the link between supply chain due diligence, procurement decisions, and investment flows isn’t incidental. It’s structural, and none of it holds if workers aren’t part of the conversation. Inclusive progress isn’t a downstream outcome but a condition for the transition to be durable at all. Ultimately, this won’t be driven by any single actor getting it right. It will happen when enough actors stop optimizing in isolation.

This story was originally published on the Truist Newsroom.

Teammate to Know: Craig Robinson

Investment advisor Craig Robinson had an “A-ha!” moment during his bedtime storytelling routine with his daughters, inspiring the Bull and Bear financial literacy series. He introduced his first book in April 2022.

Craig saw a gap in children’s books about money and investing, noting they lacked an essential element: “FUN!” His vibrant characters, Bull, the optimistic investor, and Bear, the cautious saver, make financial topics accessible for kids aged three to nine.

In honor of National Financial Literacy Month this April, Robinson was interviewed about his book and how it’s impacting young readers.

"Bull & Bear Race at the Big Board" book

Describe the Bull and Bear series’ storyline?

The series brings essential financial concepts to life through engaging contrasting characters and rhyming text.

  • Bull is Mr. Investor—aggressive, tech-savvy, always seeking new ways to diversify, and eternally optimistic (a nod to the classic “bull market”).
  • Bear is more old-school, preferring safe investments, often cautious, and still relying on the morning newspaper.

Here’s a synopsis of the books:

• “Race at the Big Board” introduces Bull and Bear and their two wildly different investment strategies.

• “Learn Piggy Banks’ Golden Rule” shows Bear how to save for a shiny red bike with the help of the new character: Piggy Banks.

• “Build a Bright Future with Bonds” helps Bull and Bear discover the importance of diversifying their portfolios with bonds, while also learning about giving and investing in their communities.

(All of the books contain a glossary of financial terms covered in the back.)

How did you come up with characters like Bull, Bear, Piggy Banks, and Eagle to explain financial concepts to kids?

I leveraged concepts that already exist in the financial world. We are (mostly) familiar with a Bull market which is when stock prices rise and a Bear market which is when stock prices fall. This illustrates opposing investment strategies.

A piggy bank is the most recognizable early lesson on saving; I also wanted to introduce a female character to the series. For the concept of a trusted advisor—which is my day job at Truist— an Eagle was the ideal symbol to represent the treasury and government finance, given its iconic status in the U.S. I simply took these existing ideas and gave them fun, engaging personalities.

How did you decide which topics were “just right” for young readers to grasp without oversimplifying?

I understand why concepts like investing, stocks, and bonds are often left out of school curriculums; they are complex. In my opinion, children don’t have to fully understand these advanced concepts; rather, they just need to be introduced to them in a friendly, non-intimidating way. Leveraging my background in investment advisory helped me simplify complex topics. For example, explaining saving and the need to earn money to get what you want (like in the Piggy Banks book) is a more relatable storyline for younger readers to grasp.

people together at a bookstore

What’s one financial concept you thought would be hard to explain to kids—but found a creative way to make it click?

The stock market. Sometimes my daughters who are ages 9, 8 and 6 will see me watching business news channels or Chief Investment Officer and Chief Market Strategist Keith Lerner on TV and they shout out, “Look, it’s Bull’s day!” The association they make between green up arrow to symbolize markets rising and the Bull character is incredibly strong at that age. While they might not fully grasp investment types, they get the fundamental concept that some days are “Bull days” (stocks going up) and some are “Bear days” (stocks going down). Seeing that color association clicking for them showed me that the character approach was the right strategy.

What’s a moment when you saw your books spark a real financial conversation between a child and their parent or teacher?

I (know a reader) who is one of the biggest fans of my books who bought it when it was first published in 2022 for his 5-year-old. Now, years later, his child asks if he can read the book(s) to him instead, and he’s opening a custodial account for his son, so they can buy and track stocks together. That, to me, is the ultimate success. It’s about normalizing money as a topic at home that everyone can discuss. That’s how we initiate real change—by starting the education and conversations early.

How do you hope your books shape the way kids think about money as they grow into adulthood?

My ultimate hope is that they make an investment early and learn to navigate the equity and fixed income markets and other financial opportunities without fear or a lack of confidence. If they establish a strong foundation—ways to earn money, maintaining a savings account, giving to charity, and perhaps holding an investment portfolio— then they’ve already proven how much they’ve gotten out of the series. They will be on a path to fulfilling their own financial destiny.

What do you do for work?

I work as an institutional investment manager in Truist Wealth’s Institutional Investment management group. I help nonprofit clients manage their investments and create strategies so they can reach both their short-term and long-term financial goals.

To read the full interview, click here.

LINCOLN, Neb., April 6, 2026 /3BL/ – Ponterra today announced a new project finance loan and partnership with the Arbor Day Foundation, the world’s largest nonprofit organisation dedicated to planting trees. The loan represents one of the first project finance investments from the Arbor Day Foundation’s mission driven investment initiative, the Arbor Day Impact Fund.

The loan provided by the Arbor Day Impact Fund will support early-stage operations at Ponterra’s latest project, La Esperanza, the largest Afforestation, Reforestation, and Revegetation (ARR) project in Mexico. Designed to scale to over 100,000 Ha, La Esperanza restores degraded agricultural and idle lands into biodiverse native forest, providing a financially and environmentally sustainable income for local community members.

Arbor Day’s unique combination of deep carbon market experience and unparalleled reputation make them ideal partners for Ponterra as we bring La Esperanza to market. We applaud the Foundation for stepping up to provide impact capital to projects when they need it most and look forward to working together to unlock nature-based solutions at scale,” said Leigh Madeira, Head of Investments, Ponterra.

“Early-stage reforestation projects often face a critical gap between planting trees and securing long-term financial sustainability. We want to close that gap by pairing low-cost capital with market access. This partnership with Ponterra demonstrates a shared commitment to building forestry projects that deliver positive environmental and social outcomes,” said Pete Davis, Managing Director of the Arbor Day Impact Fund.

For the initial 10,000 Ha, Ponterra will plant more than 6 million trees from more than 50 different native species. The project will create over 200 formal jobs, strengthening community prosperity through employment, skills training, and revenue-sharing. As a result, La Esperanza is forecast to deliver over $160 million in community benefits in the next 40 years.

The Arbor Day Impact Fund was created to fill a critical gap in early-stage finance for nature-based solutions. While demand for high quality reforestation is rising, few financing mechanisms exist that can deploy mission-aligned capital into the early stage of project development, when it is needed the most yet hardest to secure. Through the Arbor Day Impact Fund, the Arbor Day Foundation addresses this gap by providing impact-first, catalytic debt and equity investments that prioritise measurable environmental outcomes and demonstrate that reforestation projects can be financed responsibly and at scale.

Alongside the loan, Ponterra and the Arbor Day Foundation have established a partnership that enables the Foundation and its corporate partners to claim tree planting rights from project activities at La Esperanza as part of their own reforestation commitments. The Arbor Day Foundation will also make La Esperanza available to its vast network of corporates for offtake and upfront financing, giving them access to tree planting claims and carbon credits from one of Latin America’s most ambitious reforestation projects.

Since 1972, the Arbor Day Foundation has planted over 500 million trees and works with corporate partners to integrate tree planting into sustainability strategies. The Foundation already partners with project developers globally, including Taking Root in Nicaragua, and GreenTrees in the Mississippi River Valley, to connect corporate demand for high-integrity reforestation with credible, scalable projects. The partnership with Ponterra expands this portfolio into Mexico and adds a large-scale native species restoration project with both carbon and biodiversity outcomes.

The transaction follows Ponterra’s recent announcement of a first-of-a-kind biodiversity credit-backed loan from Fondo Nimbus, and reinforces growing investor confidence in Ponterra’s integrated approach to carbon, biodiversity, and community impact. Together, these transactions demonstrate that diverse sources of capital, from impact-first philanthropic finance to outcomes-based investment, can be mobilised into large-scale restoration when underpinned by operational excellence, high integrity project design, and deep community engagement.

About Ponterra

Ponterra is a commercial developer and operator of biodiversity-rich reforestation projects with the mission to restore nature at scale. Ponterra develops high-quality carbon projects that sequester carbon, restore biodiversity, and uplift rural communities through a vertically integrated model that blends ecology, operations, finance, and technology. Ponterra’s portfolio includes large-scale projects in Panama and Mexico, as well as pioneering biodiversity credits as the only ARR project developer selected for Verra’s SD VISta Nature Credit pilot program. For more information, please visit https://ponterra.eco/.

About the Arbor Day Foundation

The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners.

And this is only the beginning.

The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

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by Kim Allman | Head of Corporate Responsibility and Public Policy

Gen Blog|Community

Every year on March 8, International Women’s Day invites us to celebrate the long history of women’s social, economic and cultural progress while recognizing the work still ahead — including in the digital world.

Technology has opened new doors for connection, learning and opportunity. Yet it has also introduced new risks. According to UN Women, technology-facilitated violence against women and girls is on the rise, with studies showing that as many as 58% have experienced forms of digital abuse, including hacking, stalking, and online harassment.

At Gen, we believe the internet should be safe for everyone. That belief drives our partnership with the World Association of Girl Guides and Girl Scouts (WAGGGS), a global movement reaching millions of girls and young women.

Together with WAGGGS, Norton, part of the Gen family of brands, codeveloped Surf Smart, a nonformal education program that has reached more than 850,000 girls and young women worldwide with digital safety resources to date. In early 2026, WAGGGS launched the next evolution of this work: Advocacy for Generation Digital.

Moving From Education to Action

Advocacy for Generation Digital builds on Surf Smart 2.0 and helps girls and young women transform knowledge into leadership. The curriculum supports participants as they identify digital issues that matter most to them, strengthen research and communication skills and design advocacy campaigns that promote safer and more inclusive online spaces.

The program offers learning pathways for elementary, middle and high school students and can be adapted to local contexts. It is available in English, French, Spanish and Arabic. WAGGGS also provides advocacy grants to Member Organizations, helping bring youth-led projects to life in communities around the world.

The impact of youth advocacy is already clear. In 2023 and 2024, young women in 10 countries launched campaigns addressing digital inclusion and online safety. Some organized public panels. Others engaged local media. Sophia Nabbale and Ronah Akatukunda from Uganda presented at the United Nations Civil Society Conference 2024 in Nairobi, highlighting the intergenerational digital divide and the fight against online violence.

“Gen and WAGGGS share a vision for digital life,” said Leena Elias, Chief Product Officer at Gen. “We believe the internet can be place where young people learn, connect and express themselves safely. Advocacy for Generation Digital is another step toward bringing that vision to life, empowering girls and young women to shape digital spaces that reflect their needs and aspirations.”

Preparing the Next Generation for an AI-Driven World

Our partnership continues to evolve with technology. In 2025, Surf Smart 2.0 was updated to include new modules on artificial intelligence. Participants explore how AI shows up in their daily lives, from chatbots to content recommendations, and learn how to set responsible boundaries with emerging tools.

Throughout 2026, Gen and WAGGGS are also amplifying the voices of program participants — sharing firsthand accounts from Smart Surfers and Advocacy Champions about what they’ve learned and how they are leading change in their communities.

Digital Freedom depends on more than protection. It requires participation, confidence and leadership. By investing in youth-led advocacy, we are helping ensure the next generation is not only prepared to navigate the digital world safely — but ready to shape it.

To learn more about how Gen supports digital education and training around the world, explore our latest Social Impact Report. 

 

These grants were awarded from the Gen Foundation, a corporate-advised fund of Silicon Valley Community Foundation. 

Read the full report from GoDaddy’s Small Business Research Lab
Newsletter originally published on GoDaddy LinkedIn

Subscribe Today for Quarterly Insights That Power Small Business Growth.

In the fourth quarter of 2025, GoDaddy’s Participation Index rose year-over-year, capturing renewed growth in digital small business activity nationally. Historically, increases in the index have been associated with stronger payroll employment growth and declines in unemployment within three to four quarters.

We’ve always known small businesses are the backbone of the economy. What’s new is evidence that small business formation, especially the rise of digital entrepreneurship, may also help anticipate where parts of the economy are headed.

The report, “What Small Businesses Tell Us About The Economy That Wall Street Can’t,” analyzes national data from 1990–2025 and incorporates real-time digital entrepreneurship data from GoDaddy. It finds that while stock market returns are statistically linked to economic outcomes, those relationships are relatively modest. By comparison, small business formation shows a stronger relationship with GDP growth, payroll employment, and unemployment — and often appears earlier in the data.

What Small Businesses Tell Us infographic
 

“This report is an important contribution to how we understand the real economy because it shines a spotlight on where Main Street employers and their employees live and work.

By pairing decades of macroeconomic data with GoDaddy’s real-time view of digital entrepreneurs, these data show what our local chamber of commerce partners see every day: small businesses are one of the most direct and timely signals of economic health in communities across America.”

– Curtis Dubay, Chief Economist at the U.S. Chamber of Commerce

Read the full article and paper

Microbusiness Data Hub: Latest Updates Now Live

Our Data Hub is refreshed through Q4/December 2025 across the U.S., U.K., Canada, and Australia. The update includes:

  • Monthly microbusiness density trends
  • The latest U.S. Microbusiness Activity Index
  • Global e-commerce sector rankings by country

Below, you’ll also find the top five e-commerce industries by country:

infographic

To take a look at the newest findings and see what’s shifting: Download the full dataset

In the News

United States

The Real Reason Entrepreneurship Is Booming Right Now – Inc.

Meet The Small Business Savant Mixing Art And Commerce – Forbes

United Kingdom

A Pint Down The Pub Inspired Me To Make A Life Changing Decision – Mirror

  • New research reveals that nearly one in five Brits have come up with a business idea while at the pub, with many turning those casual conversations into real ventures. Younger generations are especially likely to translate social moments into entrepreneurial action, reinforcing the role of community spaces as informal startup incubators. https://www.mirror.co.uk/money/a-pint-down-pub-inspired-36716262

How The [TV Show] Traitors Has Inspired A Surge In Small Businesses In The Scottish Highlands – This Is Money

Cascale recently announced the season four launch of its “Source of Good” podcast, which shares how leaders across the global consumer goods industry work together to combat climate change and support decent work for all. 

Key Takeaways

  • Cascale announced the launch of Season 4 of its Source of Good podcast, focused on climate action and decent work across the consumer goods industry.
  • The podcast highlights how brands, manufacturers, investors, and solution providers collaborate using aligned data and shared frameworks.
  • Core theme: moving from fragmented approaches to aligned, data-driven collaboration across the value chain.

The new season opened with an episode featuring Marina Prados Espinola, director at The Policy Hub, who explores global legislative developments and their implications for companies navigating a rapidly evolving sustainability landscape. Across the season, the podcast will continue to highlight how brands, manufacturers, investors, and solution providers use aligned data and collaborative frameworks to advance social and environmental performance. 

“The ‘Source of Good’ conversations reflect a reality our industry can’t ignore — we’ve reached a point where fragmented approaches no longer work. Progress on climate and decent work depends on alignment, credible data, and real collaboration across the value chain. That’s where Cascale is focused — turning shared ambition into measurable results,,” said Lee Green, vice president, communications and marketing at Cascale.  

10 Episodes of Cross-Sector Dialogue

Across 10 episodes, “Source of Good” will feature new insights and member stories that highlight how action is accelerating to combat climate change and support decent work, which began in previous seasons with industry leaders including Greg Gausewitz, senior manager of sustainability at REI Co-op. “Effective tools and actionable data are essential for achieving sustainability goals in a complex operating environment,” Gausewitz said. “Sharing best practices about how aligned tools like the Higg Index enable REI and other companies to measure and drive impact can help make these practices the norm across the industry.” 

The podcast has also explored how access to finance and aligned incentives remain critical to scaling industry transformation. “The podcast provided a valuable opportunity to go deep on how blended finance and industry collaboration must go hand in hand,” said Jayanth Kashyap, investment lead at Good Fashion Fund. “When tools, governance, and capital are aligned, we unlock pathways that enable manufacturers to invest in decarbonization and long-term competitiveness.”

The conversations have repeatedly returned to the vital role of transparency and credible verification. “Stakeholder-validated data is essential for impactful human rights due diligence,” said Annabel Meurs, executive director at Fair Wear. “Addressing the structural challenges in our industry requires collaborative solutions that strengthen implementation, accountability, and ensure workers’ voices are meaningfully reflected in decision-making.”

Advancing Collective Action Across Supply Chains

Throughout the season, Cascale will spotlight practical examples of how collective action — powered by aligned data, responsible purchasing practices, and scalable partnerships — strengthens both environmental and social performance across global supply chains.

By focusing on shared accountability and measurable outcomes, “Source of Good” reinforces Cascale’s role as a collaborative convener, enabling the industry to move from fragmented efforts to aligned impact. Listen on major podcast platforms and access episodes at https://lnk.to/sourceofgood

Media Contact: Forster Communications, cascaleforster@forster.co.uk 

ABOUT CASCALE

Cascale is the global nonprofit alliance empowering collaboration to combat climate change and support decent work in the consumer goods industry. Formerly known as the Sustainable Apparel Coalition, Cascale stewards and governs the Higg Index frameworks, modules, and methodologies, while Worldly delivers the technology platform through which they are implemented globally. Cascale also recently acquired the Better Buying and Sustainable Furnishings Council tools. Cascale unites over 300 retailers, brands, manufacturers, governments, academics, and NGO/nonprofit affiliates around the globe through one singular vision: To catalyze impact at scale and give back more than we take to the planet and its people.

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ST. PAUL, Minn., April 3, 2026 /3BL/ -Inogen Alliance is pleased to sponsor the 7th International PFAS Congress, 16th to 19th of June 2026 in Paris. It is one of the largest PFAS Congresses internationally, with participants from industries, service providers, consultants, authorities, universities, lawyers, insurance companies, and more. Presentations and discussions span across 4 days with experts from the European Community (Germany, France, Netherlands, Belgium, Italy, Sweden) and from the UK, Switzerland, USA, Canada, and Australia.

Inogen Alliance will have a session on 17th June on PFAS risk management in a digital age with presenters from DGE Group and Peter J. Ramsay & Associates.

Presentations are focused on innovative site investigations (water, soil, air, sediments, organisms), risk assessments (human health & environment), use of AI for contamination sources identification and differentiation for cost sharing and court disputes, case studies of remediation and treatment technologies and new research results.

“We’re excited to co-sponsor and attend this year’s PFAS congress, working alongside industry leaders, regulators, and researchers to drive innovation and progress in PFAS assessment and remediation,” Annika Taylor, Peter J. Ramsay & Associates and co-leader of the Global Remediation Working Group.

Thanks to our Associate co-sponsors, DGE, Peter J. Ramsay & Associates, Antea Brasil and Brown & Green.

Find more details and register here: W.E.B.S. – World Event Business Solutions

 

Inogen Alliance is a global network made up of over 70 of independent local businesses and over 6,000 consultants around the world who can help make your project a success. Our Associates collaborate closely to serve multinational corporations, government agencies, and nonprofit organizations, and we share knowledge and industry experience to provide the highest quality service to our clients. If you want to learn more about how you can work with Inogen Alliance, you can explore our Associates or Contact Us. Watch for more News & Blog updates, listen to our podcast and follow us on LinkedIn.

The Salvation Army’s canteen trucks—many of them donated by FedEx—play a vital role in supporting communities around the world. While these mobile units are best known for providing meals, water, and comfort during natural disasters and other emergencies, their impact extends far beyond crisis response. Each canteen is a flexible, on‑the‑ground resource that allows The Salvation Army to show up wherever people need help most, offering immediate support with dignity and compassion.

Beyond disaster relief, the canteens are also an essential part of The Salvation Army’s ongoing outreach efforts. In many cities, they are used to serve individuals experiencing homelessness by delivering warm meals, basic necessities, and consistent human connection. These programs provide a lifeline for vulnerable community members and help build trust that supports long‑term assistance. This video highlights the global reach and everyday impact of these canteens—made possible through the collaboration between FedEx and The Salvation Army.

***This video does not include latest canteen donation from April 2025.

Click here to learn about FedEx Cares, our global community engagement program.
 

The Salvation Army’s canteen trucks—many of them donated by FedEx—play a vital role in supporting communities around the world. While these mobile units are best known for providing meals, water, and comfort during natural disasters and other emergencies, their impact extends far beyond crisis response. Each canteen is a flexible, on‑the‑ground resource that allows The Salvation Army to show up wherever people need help most, offering immediate support with dignity and compassion.

Beyond disaster relief, the canteens are also an essential part of The Salvation Army’s ongoing outreach efforts. In many cities, they are used to serve individuals experiencing homelessness by delivering warm meals, basic necessities, and consistent human connection. These programs provide a lifeline for vulnerable community members and help build trust that supports long‑term assistance. This video highlights the global reach and everyday impact of these canteens—made possible through the collaboration between FedEx and The Salvation Army.

***This video does not include latest canteen donation from April 2025.

Click here to learn about FedEx Cares, our global community engagement program.
 

By Scott Register

If you’re in the Defense Industrial Base (DIB), you’ve probably felt the shift: cybersecurity has moved from a contractual footnote to a deciding factor in who gets to compete. The Cybersecurity Maturity Model Certification (CMMC) is the clearest signal yet that the Department of Defense (DoD) is moving away from “trust us” security and toward verified compliance.

And in the face of a rapidly evolving threat landscape, that’s not unreasonable. The DIB faces increasingly frequent and complex cyber-attacks, and an extended supply chain is only as resilient as its weakest link. To meet these challenges, CMMC serves as a market gate: it changes who is eligible, who is credible, and who gets picked.

So let’s talk about the uncomfortable part: the cost of non-compliance. Because non-compliance isn’t theoretical. It entails lost opportunity, delayed revenue, supply chain exclusion, and, in the worst cases, legal consequences tied to the gap between what you claimed and what you can prove.

A Practical Reality: Readiness Takes Longer Than Most Expect

CMMC isn’t optional, and it isn’t “someday.” Assessment requirements are being implemented using a four-phase plan over three years, beginning with Phase 1, which launched on November 10, 2025, and adding requirements incrementally until full implementation of program requirements in Phase 4.

That runway may sound generous, but it will dissipate quickly because building a defensible compliance posture takes sustained work and a robust plan combining scoping, implementation, evidence collection, and validation. Waiting until requirements are widespread across your target solicitations is not a plan. It’s a decision to compete later… assuming you can afford to.

The Readiness Gap Is Massive, and It’s a Business Problem (Not Just a Cyber Problem)

Keysight’s commissioned research surveyed 206 cybersecurity leaders across the DIB and revealed two jarring numbers that should reset expectations:

  • Only 2% of organizations are audit-ready
  • Only 3% use automated validation tools to continuously verify compliance

The conversation is no longer only about “will we pass an audit?” but “will we be eligible to bid or even remain in the supply chain?” Where CMMC applies, contractors and subcontractors entrusted with Federal Contract Information (FCI) or Controlled Unclassified Information (CUI) must achieve a specific CMMC level as a condition of contract award, creating concrete competitive differentiation where none previously existed.

CMMC raises the bar for security by raising the bar for proof.

Non-Compliance Costs Stack Up Fast

With the history of NIST SP800-171 compliance via self-attestation, many organizations adopted a performative approach to certification with any gaps addressable on a line-item basis by bringing in some consultants or deploying new security tools. This was easy to account for, but in reality the costs of non-compliance now go far beyond those budget items. The cost of non-compliance can quickly become a stack of compounding penalties that far exceed projections.

Lost Contract Eligibility (the “Silent Failure”)

The most immediate consequence is blunt: you can’t compete for contracts requiring a specific CMMC level. CMMC requirements are implemented through contract clauses, and the required level depends on the type and sensitivity of the information involved.

That’s not a cybersecurity problem. That’s pipeline and revenue.

Audit Delays and Schedule Risk (the “Time Tax”)

CMMC assessments are not one-size-fits-all. Depending on the contract and the information scope, organizations may be required to complete a self-assessment or a certification assessment by an authorized CMMC Third-Party Assessment Organization (C3PAO). For Level 3, assessments are conducted by the Defense Industrial Base Cybersecurity Assessment Center (DIBCAC). These assessment paths have different logistics and timing implications, and delays can directly affect eligibility windows.

Remediation Under Pressure (the “Expensive Scramble”)

If you treat compliance as a late-stage scramble, you pay for it twice: once in rushed remediation, and again in operational disruption. CMMC is designed to increase confidence that organizations are implementing required cybersecurity standards for systems that process, store, or transmit FCI or CUI. Often, the teams scrambling to remediate audit shortcomings are also on the hook to support production operations, posing immediate jeopardy to revenues from both commercial and government sales.

Credibility and Supply Chain Positioning (the “Trust Gap”)

Cybersecurity credibility is becoming a differentiator. If you can’t demonstrate evidence aligned to the applicable level, you become harder to select and harder to defend.

Legal Liability (the “One Nobody Budgets For”)

This is where “paper compliance” becomes dangerous. The Department of Justice has pursued cybersecurity-related cases under the False Claims Act, and Keysight’s research cites nearly $40M in recent settlements tied to alleged noncompliance and misrepresentation.

One referenced case is especially telling: a contractor submitted a self-assessment score of 104 out of 110, while an external review calculated the company’s actual score to be -142.19. That case resulted in a $4.6M settlement.

The lesson is simple: the gap between “we believe” and “we can prove” is where exposure lives. CMMC is pushing the industry from intent to evidence.

Why the Gap Exists: Complexity, Resources, and Manual Proof Readiness

When asked about obstacles, respondents cited three major pain points:

  • 35% pointed to the complexity of requirements
  • 30% cited lack of internal resources
  • 30% struggled with understanding requirements and lack of clear guidance

The combination of high complexity, constrained teams, and uneven clarity is a daunting challenge.

It’s also made worse by a common assumption: “If we’ve been working toward NIST SP 800-171, we’re basically there.” The nuance matters. The CMMC program focuses on protecting FCI and CUI. Level 1 requires an annual self-assessment and annual affirmation against the 15 requirements in FAR 52.204-21. CMMC Level 2 is aligned to the 110 requirements in NIST SP 800-171 Rev. 2, including an assessment every three years (self or C3PAO, depending on the solicitation), and requires annual affirmations. Level 3 requires a prerequisite CMMC Level 2 status and a DIBCAC-led assessment every three years, plus annual affirmations (including continued Level 2 affirmations).

That’s also why automation matters. Modern cyber defense moves too fast for manual attestation to keep up. Yet only 3% reported using automated security validation tools today.

What Winning Looks Like: Making Compliance Credible

The best way to think about CMMC isn’t as a checkbox. It’s a credibility engine. When compliance is built as an evidence-based program, a few things happen:

  • Controls become measurable.
  • Audit prep becomes continuous.
  • Gaps surface earlier, when fixes are less expensive.
  • Cyber maturity improves in ways that reduce incidents.
  • Market positioning strengthens because you can prove readiness.

In other words, you don’t just “meet requirements.” You’re becoming a more trusted, lower-risk partner, one to whom customers can confidently award CMMC-governed contracts.

Tools for a More Streamlined Path to Compliance

CMMC readiness can feel overwhelming because it touches scoping, implementation, documentation, validation, and sustainment.

Keysight network visibility and security solutions can help organizations shift to evidence-based, continuously validated security.

Turn Visibility Into Audit-Ready Evidence.

Keysight network visibility solutions, such as Vision Series Network Packet Brokers, help ensure security tools receive the right traffic and telemetry. That supports audit trails and monitoring needed for domains like Audit and Accountability (AU) and System and Information Integrity (SI). Without visibility, every other control becomes harder to prove.

Validate Controls Continuously, Not Just at Audit Time.

Keysight’s breach and attack simulation capabilities (like Threat Simulator) help organizations continuously validate defensive controls by emulating real-world attack behaviors and producing measurable results. Continuous validation reduces surprises, shortens remediation cycles, and increases confidence before an assessor ever arrives.

Build Sustainment into the Operating Model.

CMMC is not a one-time event. Certification results are recorded in government systems, and organizations must complete affirmations (after assessments and annually thereafter, depending on level). Readiness fades without reinforcement. Keysight Cyber Range Training (KCTS) helps teams practice incident response and maintain operational readiness between assessments, supporting the people and process side of a sustainable program.

CMMC is a forcing function, but it’s also an opportunity. Organizations that treat it as an evidence problem, solved with visibility, validation, and repeatable proof, won’t just stay eligible. They’ll build credibility the market can actually trust.

Read the Full Research White Paper

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