Tag: 3BL

Key Points

• Osage Nation leaders and Marathon Pipe Line representatives have reaffirmed their ongoing coordination to maintain the safety of the Ozark pipeline.
• A recent meeting highlighted measures for further enhancing pipeline integrity as well as the benefits of Marathon Pipe Line’s grant support for the tribe.
• Along with scholarships for students, grants have provided equipment for first responders and assistance in helping establish a new health complex.

July 18, 2025 /3BL/ – The Ozark pipeline passes through 29 miles of the Osage Nation in northeastern Oklahoma, providing the basis for an ongoing collaboration that has created multi-faceted benefits for the tribe. The Osage Nation’s leadership recently gathered with representatives of Marathon Pipe Line (MPL), the pipeline’s operator and a wholly owned subsidiary of Marathon Petroleum’s midstream segment, MPLX, for a daylong meeting that showcased their connection.

“The primary objective was to provide Osage leaders with detailed information on pipeline integrity, preventative maintenance and emergency preparedness, along with addressing their questions,” said MPL Heartland Area Manager Jayson Nohl. “During the meeting, the Osage Nation’s director of education took time to highlight the impact of MPL’s grants on students in recent years.”

Community investment grant support has helped students enhance their science, technology, engineering, and math (STEM) skills through special learning experiences. Students have participated in CyberPatriot, a national youth cyber education program, and attended the national conference of AISES, a nonprofit focused on increasing Indigenous representation in STEM studies and careers.

“Thanks to Marathon, we are able to help our students see themselves and their communities as belonging in academic spaces, which leads to increased success.” 

The grants have also provided scholarships as well as supplies and equipment for schools, including a flight simulator at a high school for hands-on training.

“With my scholarship, I was able to lighten the financial burden associated with flight training and obtain a private pilot’s license, an instrument rating and a commercial pilot’s license, and also begin pursuing a multi-engine rating,” said Fouad Sakhakhni, a recipient of an Osage Nation Career Training Scholarship.

“Thanks to Marathon, we are able to help our students see themselves and their communities as belonging in academic spaces, which leads to increased success,” said Osage Nation Director of Education Mary Wildcat.

More recent assistance has gone beyond education. Environmental remediation and new outdoor recreation facilities made possible by MPL helped establish the new Osage Nation Health Complex. Another grant delivered attack hoses and nozzles to the city of Skiatook’s fire department. Last fall, MPL conducted an incident response drill with the Osage Nation that involved boom deployment on Skiatook Lake.

“We understand that the location of the pipeline connects us with the Osage Nation in working to preserve the safety of the people and environment of this region,” said MPL Public Engagement Coordinator Abbey Will. “To keep the trust of leadership and landowners, we are committed to maintaining the open dialogue and timely communication that has built our strong relationship.”

SWORDS, Ireland, July 18, 2025 /3BL/ – Trane Technologies (NYSE:TT), a global climate innovator, was a key contributor to the to the International Energy Agency’s (IEA) CEO Four-Point Action Plan for energy efficiency published following the IEA’s 10th Annual Global Conference.

The conference, co-hosted by IEA Executive Director Dr. Fatih Birol and European Commissioner for Energy and Housing Dan Jørgensen, was held in Brussels last month and focused on implementing the COP28 goal of doubling energy efficiency progress this decade.

The plan also followed the company’s pledge, signed last month at the conference, to promote business as a key force in implementing energy efficiency technologies. As a signatory of the IEA’s CEO Letter of Commitment, Trane Technologies agrees to advance energy efficiency for industrial productivity, decarbonization, and competitiveness.

Speaking at the conference, Jose La Loggia, CEO EMEA at Trane Technologies, stated: “The absurdity of rejecting heat into the atmosphere is a misguided, traditional energy practice that needs to change. The world needs to adopt the readily available sustainable solutions that can integrate heating and cooling systems by reusing waste heat, thereby enabling high levels of energy efficiency.”

La Loggia participated in the roundtable where the Brussels CEO Four-Point Action Plan was developed. This strategic plan, launched in partnership with the Energy Efficiency Movement and co-hosted by the European Commission, aims to accelerate public-private collaboration to double energy efficiency progress by 2030 through a system perspective approach, shared expertise, risk mitigation, development and innovation and strengthened industrial competitiveness. These initiatives aim to strengthen public-private collaboration for stronger action on energy efficiency.

Through its actions at the conference, Trane Technologies affirms its 2030 Sustainability Commitments, which include achieving carbon neutral operations by 2030 and reducing absolute energy consumption by 10% by 2030 from a 2019 baseline. Explore Trane Technologies’ 2024 Sustainability Report to learn how the company is integrating energy-efficient processes into its operations.

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About Trane Technologies
Trane Technologies is a global climate innovator. Through our strategic brands Trane® and Thermo King®, and our portfolio of environmentally responsible products and services, we bring efficient and sustainable climate solutions to buildings, homes and transportation. Visit tranetechnologies.com.

About the International Energy Agency
The IEA is at the heart of global dialogue on energy, providing authoritative analysis, data, policy recommendations, and real-world solutions to help countries provide secure and sustainable energy for all.

Logitech Blog

This July, Logitech G is kicking off its annual #Creators4BIPOC movement with an inspiring program designed to uplift Black, Indigenous, and People of Color (BIPOC) gamers and creators. We believe every creator deserves a shot at a breakthrough, and #Creators4BIPOC, now entering its sixth year, works to do just that. Through this program, Logitech G is amplifying the voices of BIPOC creators with curated livestream spotlights, tournaments, and more. This year is packed with new and returning initiatives, embodying four key pillars GIVING, SOCIAL, LIVESTREAM, and LEARNING. Under these pillars, the gaming community will:

• Attend masterclasses in partnership with Sugar Gamers, providing creators with tools for success both in and out of gaming.
• Have the opportunity for creators to learn from outstanding voices and visionaries within the community, foster empathy-driven discussions, and facilitate authentic resource-sharing.

These conversations will be available to view on Logitech G’s official YouTube channel, and will feature leaders from:

• BCGA Foundation (BCGAF), a woman-owned organization founded in 2020 that aims to provide education, access, and career opportunities in the gaming and esports industries to college students and young women.
• Latinx in Gaming, a non-profit organization dedicated to connecting, supporting, and uplifting Latinx professionals, students, and creatives across the games industry in the US, Caribbean, and Latin America.
• Be Strong is a national charity on a mission to save and improve the lives of our youth using a peer-to-peer approach.
• Asian Mental Health Collective (AMHC) fosters healing, resilience, and connection in Asian communities in the US through culturally-informed clinical services, virtual peer support spaces, and support for Asian mental health providers.

We will also be rewarding four individuals, who have made gaming more inclusive, with a full Logitech G gear upgrade. This year’s nonprofit organizations will nominate standout voices and visionaries to receive a fully leveled-up gaming setup, with select members of the community able to to win a gear upgrade as well.

Tune in to the Logitech G Twitch channel as we host an exciting esports tournament led by content creator and gamer KarimCheese, where players will showcase skill, spirit, and the power of community. Fans can expect thrilling matches and exclusive giveaways, celebrating diversity and gaming excellence.

Support your favorite creators, elevate voices that deserve to be heard, and help us break new ground together! This July, let’s make space for every story, celebrate every breakthrough, and continue building a more inclusive world of play.

Follow along throughout the month of July using #Creators4BIPOC and @LogitechG for livestream schedules, updates, and weekly masterclasses, tournaments, and more on the Logitech G Twitch channel.

When severe flooding struck Texas, homes were destroyed, roads were impassable, and access to medical care became critical. In response, Direct Relief quickly mobilized to support healthcare providers and first responders on the front lines of the crisis.

Among the most urgent needs were emergency medical backpacks, packed with life-saving medications, medical tools, and essential supplies. These backpacks were requested to support ongoing search and rescue efforts and connect people facing flood effects with needed healthcare and services in the hardest-hit areas. However, with infrastructure severely disrupted, getting these supplies to where they were needed most was a challenge.

That’s where FedEx stepped in. Through their in-kind shipping support, FedEx ensured the timely delivery of six emergency medical backpacks to Texas. They also funded the backpacks, making it possible for Direct Relief to provide this vital assistance.

These backpacks will supply healthcare workers and first responders with the necessary tools to care for flood survivors, helping them provide immediate relief in an already overwhelming situation. The collaboration between Direct Relief and FedEx highlights the importance of swift and reliable support in times of crisis, ensuring life-saving resources reach communities in need.

This effort underscores how organizations can come together to make a tangible difference when disaster strikes. With FedEx’s logistics expertise and Direct Relief’s response efforts, communities in Texas are receiving the support they need to recover and rebuild.

Click here to learn about FedEx Cares, our global community engagement program.

Originally published in GoDaddy’s 2024 Sustainability Report

Climate Change

We operate with the future in mind.

GoDaddy remains conscious of our responsibility to protect the environment for future generations. We prioritize efficiency, productivity, and sustainable practices across our operations and measure our greenhouse gas (GHG) emissions to annually to track our progress. We hold ourselves to our commitment to be good environmental stewards and focus on areas where our impact is most significant — our data centers and corporate real estate.

Through our recently completed DMA and climate scenario analysis, we took steps to identify and assess potential climate-related risks and opportunities within our operations and supply chain over multiple time horizons. Both our DMA, as referenced in the Sustainability Governance section, and our climate scenario analysis, which is discussed in detail in the Frameworks & Metrics section (page 48), support our sustainability approach and strategy.

In 2024, we introduced our new Environmental Policy, detailing our approach to climate change, resource usage, biodiversity, and our high standards for our suppliers. The Nominating and Governance Committee of the Board approved and oversees this Environmental Policy. We believe that we can continue operating our business responsibly, while minimizing the environmental impact of our operations and supply chain and complying with applicable laws.

Greenhouse Gas Emissions

Through our GHG inventory process we closely monitor emissions from our operations and supply chain. The inventory results help to inform the key areas where we can improve as we evaluate our environmental impact and opportunities to drive value.

In 2023, we surpassed our initial goal of reducing scope 1 and 2 (market- based) emissions by 50% from a 2019 baseline—achieving this milestone two years ahead of schedule. Building on this success, in 2024 we set our new target to reduce scope 1 and 2 emissions (market-based) by 90% by 2030 from a 2019 baseline.

As of December 31, 2024, we exceeded our planned emissions reductions, achieving an 88% reduction of scope 1 and 2 emissions (market-based) relative to our 2019 baseline. The 2024 GHG inventory results reflect our continued focus on energy efficiency and renewable energy. For additional details on these efforts, please refer to the Energy section (page 45).

GoDaddy follows the GHG Protocol (operational control approach) and our established Inventory Management Plan to complete our annual emissions calculations. Until we achieve our new reduction target, we intend to measure our interim progress annually by comparing our scope 1 and scope 2 (market-based) emissions at the end of the relevant reporting year to the same emissions from December 31, 2019.

We seek opportunities to refine our calculation methodologies, where relevant, in line with the GHG Protocol and best practices. In 2024, we added scope 3 category 9 Downstream Transportation and Distribution to our GHG inventory to capture emissions from our products after the point of sale. We also aim to evaluate opportunities to reduce scope 3 emissions.

• 1%: Scope 1
• 5%: Scope 2 – Market-Based
• 65%: Scope 3 – Purchased Goods and Services
• 3%: Scope 3 – Capital Goods
• 3%: Scope 3 – Fuel and Energy Related Activities
• <1%: Scope 3 – Upstream Transportation and Distribution
• <1%: Scope 3 – Waste Generated in Operations
• 2%: Scope 3 – Business Travel
• <1%: Scope 3 – Downstream Transportation and Distribution
• 4%: Scope 3 – Employee Commuting
• 15%: Scope 3 – Use of Sold Products
• <1%: Scope 3 – End of Life Treatment
• <1%: Scope 3 – Investments

Operating Efficiently

Protecting the environment starts with efficiently managing the resources our operations consume. We seek opportunities wherever possible to minimize water use, waste generation, energy consumption, and pollution. Through reuse, recycling, and thoughtful consumption, we also work to minimize waste and e-waste, ensuring compliance with all applicable environmental laws and regulations related to air, land, and water.

Our Global Real Estate and Workspaces (GREWS) Team collaborates with IT to responsibly manage e-waste, including batteries, laptops, and other technology. We repurpose and reuse materials when we can, but when items reach end-of-life, we ensure they are sustainably recycled through our trusted third-party partners.

Our hybrid work model reduces GoDaddy’s demand for physical office space. The GREWS Team continues to optimize our real estate footprint and coworking spaces by evaluating utilization patterns, reducing wasted resources, cutting costs, and lowering our operational energy footprint. Additionally, our data centers play a significant role in our operational GHG emissions. For details on our approach to operating our data centers efficiently refer to the Energy section (page 45).

Operational Emissions (Thousand MT CO2e) (See chart above)

• 2019: 
  Scope 1 – 1.36 
  Scope 2 – 50.68
• 2020: 
  Scope 1 – 1.30 
  Scope 2 – 48.78
• 2021: 
  Scope 1 – 1.22 
  Scope 2 – 47.81
• 2022: 
  Scope 1 – 1.24 
  Scope 2 – 32.38
• 2023: 
  Scope 1 – 0.83 
  Scope 2 – 8.77
• 2024:
  Scope 1 – 0.83 
  Scope 2 – 5.36

Renewable Energy Coverage (%) (See chart above)

• 2019: 28%
• 2020: 27%
• 2021: 27%
• 2022: 40%
• 2023: 75%
• 2024: 78%

To learn more, read our 2024 Sustainability Report.

About This Report

This GoDaddy 2024 Sustainability Report details our progress toward our corporate sustainability goals, strategies, and initiatives in support of our overarching corporate mission and values. Unless otherwise noted, this report reflects our corporate sustainability performance across our global operations covering the fiscal year period from January 1 to December 31, 2024. To demonstrate our commitment to transparent communication regarding our sustainability progress, we routinely share updates through our website and our annual Sustainability Report. We welcome your questions, comments, and feedback on this report by contacting ESG@GoDaddy.com.

This report references the Global Reporting Initiative (GRI) Standards, includes select Sustainability Accounting Standards Board (SASB) metrics for the Internet Media and Services sector, and the Task Force on Climate Related Financial Disclosures (TCFD). We also disclose our contributions and progress toward priority UN SDGs. For additional information on how we align with these frameworks and key indicators demonstrating our sustainability performance, please refer to the Frameworks & Metrics section.
 

Sustainable forestry requires a thoughtful balance between responsible resource management and the protection of ecologically, culturally, and historically significant sites. At PotlatchDeltic, foresters combine technology with hands-on expertise to identify and preserve these special places, so that forests remain productive while safeguarding their conservation value.

Some areas within working forests hold unique ecological or cultural importance. These sites may include rare ecosystems, critical wildlife habitats, historic landmarks, and indigenous cultural sites. PotlatchDeltic follows rigorous standards, as required by the Forest Stewardship Council® (FSC®) and Sustainable Forestry Initiative® (SFI®) standards. Identifying and protecting these places requires more than just policy – it takes careful planning, innovative technology, and deep local knowledge.

Before any operational activities begin, foresters follow a robust standard operating procedure, which includes using Geographic Information Systems (GIS) to analyze spatial data, overlay habitat and environmental restrictions, and pinpoint areas that require special care. By identifying these areas early, foresters can make informed decisions that balance conservation with responsible land use.

Technology has significantly improved the ability to detect and protect special sites. For example, drone technology has helped foresters locate sensitive wildlife habitats, such as gopher tortoise burrows, that might otherwise go unnoticed. However, technology alone isn’t enough. Engaging with local stakeholders, including indigenous groups and historical societies, adds a crucial layer of insight. These collaborations help verify a site’s cultural and environmental significance.

Once identified, these special sites can become an integral part of PotlatchDeltic’s conservation strategy. Protections are embedded into the company’s GIS database, so that conservation measures can be considered in connection with timber harvesting, road placement, and land-use planning. Foresters carefully tailor conservation efforts to each site’s unique needs. In areas with endangered species, buffer zones are established, and harvest schedules may be adjusted to minimize disturbance. For newly discovered nesting sites, forestry operations may be postponed until the nesting season concludes, so that wildlife populations can remain undisturbed. In riparian zones, best management practices focus on protecting water quality and maintaining habitat conditions for aquatic species.

Training plays a vital role in maintaining these protections. Foresters and contractors are equipped with knowledge and tools that enable them to recognize special places in the course of their field work. Structured environmental management systems bring conservation priorities to the forefront, with automated planning tools that flag restrictions tied to sensitive areas. Annual inspections and compliance monitoring on larger, unique aeras further reinforce these safeguards, so that special places can continue to provide ecological and cultural value over time.

The importance of safeguarding special places has never been greater. By integrating technology, stakeholder engagement, and best management practices, the company takes steps to safeguard critical habitats, historic sites, and high conservation value areas while maintaining a sustainable supply of timber. PotlatchDeltic’s approach demonstrates that sustainable forestry and conservation can coexist.

CLEVELAND, July 18, 2025 /3BL/ — KeyBank’s Key4Women will present “Empower Your Image: Mastering the Art of Strategic Dressing” a free, one-hour virtual event on Wednesday, July 23^rd at 12:00 p.m. EST / 10:00 a.m. MT / 9:00 a.m. PST.

Key4Women National Director, Rachael Sampson, will be joined by Wardrobe and Image Consultant, Taissha G. LaReau, as they explore how to transform your dressing experience into a strategic advantage and how the importance of dressing strategically plays a crucial role in how one is perceived in both professional and social settings.

In this webinar, participants will learn how to:

• Strategically align their wardrobe with personal brand to help reflect goals, influence and next-level leadership.
• Streamline daily wardrobe routines to reduce decision fatigue and focus energy where it matters most.
• Make smart, high-impact style choices.

“First impressions in business and life are important, but so is personal style,” said Sampson. “Taissha will provide participants with style tips to not only let the individual be themselves, but also put their best foot forward.”

Taissha G. LaReau is a Wardrobe & Image Consultant who helps women in leadership and growth seasons align their personal brand with the results they want starting with what they wear. She teaches wardrobe strategy as a tool for decision-making, helping professionals invest in pieces that support visibility, presence, and long-term success so style doesn’t just look good, it works smart.

For more information, contact key4women@keybank.com or register online by July 22^nd here. 

About Key4Women
Key4Women started in 2005 as a campaign to lend $1 billion to qualified women-owned businesses within three years. The program achieved that in two years and has now generated more than $12 billion in loans to women-owned businesses. Membership in Key4Women is free. In addition to helping women business leaders and owners tap into capital to build and grow their businesses, Key4Women members gain valuable access to a team of local Certified Key4Wome Advisors who advocate, connect and empower women on their journey to financial wellness. For more information, visit key.com/key4women.

About KeyBank
In 2025, KeyCorp celebrates its bicentennial, marking 200 years of service to clients and communities from Maine to Alaska. To learn more, visit KeyBank Heritage Center. Headquartered in Cleveland, Ohio, Key is one of the nation’s largest bank-based financial services companies, with assets of approximately $189 billion at March 31, 2025. Key provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies in selected industries throughout the United States under the KeyBanc Capital Markets trade name. For more information, visit https://www.key.com/. KeyBank Member FDIC.

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On July 15, 2025, Cascale hosted a member-exclusive webinar in collaboration with Policy Hub to provide a briefing on the EU Omnibus Simplification Package and its implications for the apparel and footwear sector. The session brought together over 100 registrants from 25 countries, reflecting strong global engagement on the evolving EU sustainability policy landscape.

Moderated by Gabriele Ballero, public affairs manager at Cascale, the session featured insights from Elisabeth von Reitzenstein, senior director of policy & public affairs at Cascale; Maravillas Rodriguez Zarco, senior director of Higg Index strategy & operations at Cascale; and Marina Prados Espínola, director at Policy Hub. The speakers examined the implications of proposed changes to the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD), offering members a timely analysis of what’s at stake and how to prepare.

¹The timing of the webinar coincided with the European Parliament’s Legal Committee’s consideration of amendments and discussion of its negotiating position, marking a critical moment for EU sustainability legislation. Attendees received a breakdown of the two key components of the Omnibus Package — the “Stop the Clock” proposal, which delays certain implementation timelines, and the “Content” proposal, which is still under discussion and would introduce targeted modifications to CSRD and CSDDD.

Speakers outlined the evolving positions of the European Commission, the European Parliament, and the Council, highlighting points of alignment and divergence on company thresholds, climate plan requirements, and the scope of the value chain. The discussion emphasized how proposed shifts — particularly the potential move toward a Tier 1 rather than risk-based due diligence approach, and the proposal to introduce a SME shield limiting brands’ reporting requirements to SMEs in their value chain — could reshape compliance obligations for companies operating in global supply chains.

The webinar also addressed how Cascale’s Higg Index tools support member preparedness amid regulatory change. Rodriguez Zarco shared how the Higg Facility Environmental Module (Higg FEM) offers strong coverage of material environmental impacts across Tier 1 to Tier 3 — critical for environmental impact reporting and risk assessments under CSRD and CSDDD. She also emphasized that the Higg Brand & Retail Module (Higg BRM) remains a leading sector-specific ESG framework for apparel, textile, and footwear companies, including small and midsized enterprises (SMEs) seeking CSRD alignment. Cascale will assess the need to update relevant content and mapping guidance once the final Omnibus text and European Sustainability Reporting Standards (ESRS) data points are confirmed.

This session reflects Cascale’s active role in shaping and responding to legislative developments through both technical engagement and advocacy. This includes contributions to Policy Hub’s workstreams and participation in a joint industry statement calling for ambitious, enforceable sustainability standards within the EU framework.

This webinar is part of Cascale’s broader strategy to deliver credible, coordinated, and forward-looking policy engagement — equipping members with the tools, information, and support needed to respond effectively to regulatory change.

Member Resources Available

The webinar recording and presentation slides have been shared with registrants and are also available for download on Cascale Connect, Cascale’s members-only community platform.

Stay informed. Click here to subscribe to our newsletter.

¹ https://eur-lex.europa.eu/eli/dir/2025/794/oj/eng

At QVC Group, we continue to make significant advancements towards our critical role in protecting the environment, championing empowerment and belonging, and curating product responsibly. We do this by inspiring a more sustainable way to retail that intentionally nurtures a culture of inclusion, support, and empowerment of key stakeholders, from team members to entrepreneurs, and the communities in which we serve.

Through our championing empowerment & belonging pillar, strategic imperatives are focused around delivering measurable and differentiated social and community impact through cause marketing and giving programs which embrace our responsibility to our stakeholders and society at large. As a result, our 2024 Corporate Contribution Summary Report and accompanying video highlight the many impactful ways we collectively made a difference last year through the continued commitment of our company, customers, vendors, and team members to building a brighter future through their contributions to meaningful causes which support our global communities.

In 2024, we generated over $31 million for more than 1,648 charities worldwide. This includes:

• 43,000+ team member volunteer hours, a 156% increased usage of paid volunteer days by over 3,200 team members; combined with 14,000 hours already recorded in the first half of 2025, the company has now exceeded its five-year goal set in 2020 to surpass 100,000 volunteer hours.
• Over $1.9 million in team member giving through our global giving program, Together for Good, which provides a 200% match on team member donations.
• $24+ million product & other in-kind donations through local and global organizations to impacted communities in 17 countries, including distribution through global partners World Vision, Good360 and Harvest Time International.
• 44% of total company giving directed towards women’s health & economic well-being causes. Since 2020, $54+ million has been contributed towards this focus, surpassing our 2025 target of $50 million.
• $2.6+ million for cause marketing such as QVC® U.S.’s Living for Giving benefiting Feeding America, and new partnership with the National Odd Shoe Exchange (N.O.S.E.), HSN®’s Foundation for Women Warriors, QVC Germany’s “Scan to Take Care” initiative through partnership with Pink Ribbon Germany and more.

“QVC Group’s Global Impact strategy seeks to embed inclusion, sustainability, and social responsibility into all aspects of our business. We’re proud of the $31+ million raised in 2024 to continue our tradition of giving back – and grateful to our team members, customers, and vendor community who have given generously to reach this milestone,” said Suzanne Quigley, Director Global Corporate Responsibility, QVC Group. “In addition, we’ve surpassed a significant milestone of 100,000 volunteer hours, exceeding a five-year goal set in 2020. With over 43,000 hours logged in 2024 and 14,000 hours already recorded in the first half of 2025, we were able to reach this notable target ahead of schedule thanks to our team members’ unwavering dedication to Together for Good.”

To learn more about QVC Group’s Corporate Responsibility initiatives and summary reports, visit: https://www.qvcgrp.com/lp/global-impact/.

Visitors to the CNH booth at this year’s Agrishow 2025, in São Paulo, Brazil, became part of a two-way learning experience interacting with a robot using offline generative artificial intelligence (AI) – a tool that likely will soon be an integral part of the farm machinery business.

Among their launches, their first AI e-commerce functionality stood out. The new feature uses Artificial Intelligence and allows anyone to take a photo of an item and quickly find its equivalent on the website, reducing search time, errors in selection and improving sales conversion.

Another major attraction was a robot that assisted visitors and helped agricultural machinery operators with no internet access. The technology, named M.A.I.A for Case IH, and GUIA for New Holland, uses offline generative AI. At the fair, GUIA, for example, executed commands such as turning on or off components of a New Holland harvester, such as its lights, surprising those who passed by.

At Agrishow, the CNH team showcased their technology by deploying a robot at their exhibit to interact with visitors curious about the farm machinery on display. The robot engaged attendees by answering questions and providing insights into the equipment.