Clean Phone. Cleaner Planet.

This September, every new annual subscription to CCleaner Mobile (part of the Gen family of brands) helps make a difference. For each one, Gen will donate $1 to World Cleanup Day, the global movement uniting millions to fight the waste crisis.

It’s a simple way to:

  1. Clear and optimize your device
  2. Support a cleaner, healthier planet
  3. Free up space for what matters most

Learn more about World Cleanup Day: https://lnkd.in/d2EApHY

Since its launch, World Cleanup Day has brought together over 114 million people across 211 countries. In 2024, it became an official International Day on the United Nations Calendar, with actions taking place worldwide on September 20.

20 September – World Cleanup Day
Now part of the official United Nations Calendar, this day presents even greater opportunities to unite tens of millions of participants in cross-sector cooperation, bringing together citizens, governments, and organizations to tackle the global mismanaged waste crisis and create a more sustainable, waste-free world. Join us on 20 September this year and every year!

Let’s make 2025 a year of transformation. Together, we can scale cleanup efforts, raise awareness, and inspire millions more to take action.

Originally published on newsroom.marykay.com

At Mary Kay, leadership is about creating lasting, positive impact. For more than 60 years, Mary Kay has championed women’s empowerment, nurtured purpose-driven leadership, and supported institutions that shape the future of civic life. One of those institutions is the Texas Lyceum, a non-profit, non-partisan organization that fosters civic engagement and leadership development of young leaders by exploring policy issues in Texas and emphasizing constructive private sector, public sector, and individual responses to the issues.

Mary Kay Inc. has proudly supported the Texas Lyceum for more than four decades, aligning with its mission to foster informed, ethical, and collaborative leadership. This year, that legacy continues with Michelle Erbeyi, who was recently selected as Director of the Texas Lyceum.

In her role as a government relations and public affairs leader at Mary Kay, Michelle advocates for policies that empower the company’s global network of independent beauty consultants. Her work connects corporate strategy, community impact, and public policy, always rooted in the values on which Mary Kay was built.

As she celebrates a decade with Mary Kay and begins her new role with the Texas Lyceum, Michelle reflects on what leadership, service, and this new opportunity mean to her.

Q1: Michelle, you’re stepping into this new role at the Texas Lyceum while celebrating 10 years at Mary Kay. How do these two milestones connect for you?

It feels like a full-circle moment. Mary Kay has shaped me in so many ways over the last 10 years. It’s a company that leads with purpose and believes in lifting others as you grow. I’ve had the privilege of advocating for Mary Kay independent beauty consultants – the heartbeat of our brand.

Joining the Texas Lyceum as a Director is a natural extension of that mission. The Lyceum is about bringing people together from all walks of life to shape the future of Texas. It’s about leadership rooted in service, listening, and long-term impact. That’s what I’ve learned at Mary Kay and what I hope to bring to this new role.

Q2: What has Mary Kay taught you about leadership that you’ll bring to your work with the Lyceum?

Mary Kay has instilled in me that leadership is about service. We often talk about the “Go-Give” spirit – leading with generosity, empathy, and purpose. Our founder, Mary Kay Ash, the iconic Texan entrepreneur, built this company for women on the belief that success comes from helping others succeed. This philosophy remains the foundation of everything we do.

Over the years, I’ve worked closely with partners across the public and private sectors to advocate for women’s economic empowerment, sustainable business practices, and access to opportunity. Whether I’m helping an independent beauty consultant navigate new regulations or representing Mary Kay in policy circles, I always ask: “Are we lifting up and creating opportunities for others?”

That mindset of showing up for others and building bridges is what I want to carry into my Lyceum experience.

Q3: You’ve spoken passionately about mentorship and representation. How will those values influence your work with the Lyceum?

Mentorship has been a lifeline for me. I didn’t grow up with a clear roadmap for success. I had to learn by doing and leaning on mentors who saw potential in me before I saw it in myself.

Now, I try to pay that forward. As a Lyceum Director, I’m committed to helping expand access to leadership spaces. That means uplifting the next generation of business and community leaders and ensuring they have a seat at the table and the confidence to use their voice once they’re there.

Q4: Outside of work, you’re deeply engaged in your community. What drives that commitment?

Real change starts at the local level. I’ve served on the PTA Board at my son’s school and worked with nonprofits such as the Hispanic Scholarship Fund and the DFW Hispanic 100. As a mom, I want my son to see that leadership doesn’t have to be loud or flashy. It can look like showing up consistently and listening deeply. And it always starts with caring about your community enough to get involved.

Q5: What excites you most about this new chapter with the Texas Lyceum, and where do you see yourself heading in the next 10 years?

What excites me most is the opportunity to collaborate with leaders from across Texas who care deeply about the big topics like education, workforce, and civic engagement. The Lyceum creates space for those conversations to happen with respect and civility.

As a Director, I’ll help shape forums and initiatives across the state that spark dialogue. I’m also excited to bring insights from the corporate space, especially around empowering women economically.

Additionally, I recently began my J.D. at St. Mary’s University School of Law. Pursuing a law degree has been a long-time goal, and this feels like the right moment to take that step. The program allows me to deepen my expertise in government relations while continuing my work at Mary Kay. Just as the Texas Lyceum brings diverse voices together to address the issues shaping our state, law school is another way for me to sharpen the tools I use to advocate, connect policy to people’s lives, and help expand opportunity.

As I look to the future, I want to continue advocating for women entrepreneurs, championing inclusive leadership, and helping build a Texas and a world that works for everyone.

Did You Know? 

  • At an estimated $2.7 trillion, the Texas economy is the eighth largest compared to the nations of the world, larger than Russia, Canada, Italy, and more1.
  • Texas is home to 54 Fortune 500 Headquarters, 1 in 10 of all publicly traded companies in the U.S., and more than 3.5 million startups and small businesses.2
  • Record Job Creation – Texas has added 213,300 jobs over the year, outpacing the national growth rate by 0.4 percentage points and marking 59 of 61 months of growth.3

****

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn, or follow us on X.

# # #

1Office of the Texas Governor, (August 2025). “Top Texas Touts: Economy.” Retrieved from https://gov.texas.gov/top-texas-touts-economy.

2Office of the Texas Governor, (August 2025). “Top Texas Touts: Economy.” Retrieved from https://gov.texas.gov/top-texas-touts-economy.

3Texas Workforce Commission, (June 2025). Retrieved from https://www.twc.texas.gov/news/texas-sets-new-record-high-job-count-sixth-month-row.

NEW ORLEANS, September 25, 2025 /3BL/ – In response to this summer’s high temperatures, Entergy shareholders, customers and employees donated $3 million to help customers who are struggling to pay their energy bills. Through the company’s “Beat the Heat” program, Entergy has supported its customers who need it most with bill payment assistance, cooling fans, energy efficiency kits, home weatherization help and collaboration with local community organizations.

“Our commitment to supporting our customers, particularly during challenging periods like the sweltering summer months, is unwavering,” said Patty Riddlebarger, Entergy’s vice president of corporate social responsibility. “With our ‘Beat the Heat’ program and partnerships with local organizations, we’re dedicated to helping our neighbors stay safe, cool and keep more of their hard-earned money. We take pride in our ongoing support for those who need it most in the communities we serve.”

For 24 years, Entergy has partnered with local organizations in Arkansas, Louisiana, Mississippi and Texas to lessen the challenges faced by vulnerable customers during the hot summer months, which typically see increased energy usage and elevated costs. This collaborative effort has provided essential resources, financial assistance and support during critical periods.

How Entergy is helping

  • Donated $3 million from shareholders, employees and customers to The Power to Care program that helps older adults and customers with disabilities pay their energy bills.
  • Provided all residential customers with access to Single Stop, an online platform that connects families in need with financial resources. Through Entergy’s partnership with Single Stop, more than 6,000 customers were able to receive almost $500,000 in additional financial assistance and benefits from federal, state and local resources.
  • Awarded more than $100,000 in grants to provide electric fans and home weatherization kits to help customers stay cool and reduce their energy use.
  • Donated $25,000 to local organizations that weatherize homes for customers needing assistance.
  • Held community outreach fairs in underserved neighborhoods, where customers received on-site help and resources for managing their bills, energy efficiency kits, pro bono legal aid, Kids to College savings accounts, and more.
  • Provided more than 4,000 free electric fans to help customers beat high temperatures and save on electricity bills throughout the summer.
  • Distributed over 1,000 energy efficiency kits to customers. The kits included money-saving LED lightbulbs, advanced power strips, bathroom faucet aerators and V-seal weatherstripping.
  • Over 90 low-income homes were weatherized including AC tune ups during neighborhood sweeps that were held in select, underserved communities.

Savings programs and bill help

Entergy offers several programs to help customers manage their energy bills and usage, including:

  • Our Bill Toolkit website offers bill management, energy efficiency and financial assistance resources for customers.
  • The Power to Care program provides emergency bill payment help to older adults and customers with disabilities.
  • Our partnership with Single Stop helps build pathways out of poverty by connecting customers to available financial assistance, education, training and support resources on a one-stop website.
  • myAdvisor lets customers track their energy usage and alerts them on how much power they use each day.
  • Level Billing allows customers to “level out” spikes in seasonal energy use, making their energy bills more consistent every month.
  • Payment arrangements for customers who need more time to pay their energy bill.

Learn more about how to reduce energy usage and save money by visiting billtoolkit.entergy.com.

About Entergy

Entergy produces, transmits and distributes electricity to power life for 3 million customers through our operating companies in Arkansas, Louisiana, Mississippi and Texas. We’re investing for growth and improved reliability and resilience of our energy system while working to keep energy rates affordable for our customers. We’re also investing in cleaner energy generation like modern natural gas, nuclear and renewable energy. A nationally recognized leader in sustainability and corporate citizenship, we deliver more than $100 million in economic benefits each year to the communities we serve through philanthropy, volunteerism and advocacy. Entergy is a Fortune 500 company headquartered in New Orleans, Louisiana, and has approximately 12,000 employees. Learn more at Entergy.com and connect with @Entergy on social media.

Media inquiries:
Cristina del Canto
504-576-4238
mdelcan@entergy.com

View original content here.

At Agritechnica 2025, CNH brand, STEYR Traktoren, is underlining its customer promise to be ‘Your Partner To Rely On’, and its commitment to products born in Austria, displaying tractors across its product range – including a significant new introduction. STEYR® can be found in Hall 3 on Stand B21 at the exhibition in Hanover, Germany, from November 9-15.

A dedicated #FriendsOfSTEYR corner will allow STEYR fans to engage with the brand and produce social media contents. There will also be a display illustrating the STEYR Sustainability project in partnership with German forestry organisation – AGDW (Federation of German Forest Owner Associations). In addition, visitors can expect one more significant item of tractor news to be revealed at the show.

A key highlight will be the 340hp 6340 Terrus CVT, from a range recently refined to further boost convenience, with new technology bundles and a revised joystick option that can now control both front and rear linkages. The latest 302hp (max) 6280 Absolut CVT will also be shown, now including a new armrest, screen and advanced suspension.

Among the developments will be a new 6200 Impuls CVT, top of a three-model line which has undergone a radical restyle that encompasses a full redesign within. Impuls tractors now benefit from a completely revised operator environment, while a new front axle enhances driveability.

Read more here.

Nearly two decades ago, leading furniture manufacturers founded the Sustainable Furnishings Council with a simple but powerful vision: to transform the home furnishings industry through sustainability.

Today, on behalf of our Board of Directors and SFC voting members, I am proud to share that our mission is stepping onto the global stage.

By joining forces with Cascale — the global alliance empowering collaboration to drive equitable and restorative business practices in the consumer goods industry — we are unlocking new opportunities for the furniture industry to lead in climate action and social responsibility.

This is not the end of SFC’s story — it is a powerful next chapter that evokes exciting new opportunities within the consumer goods industry. 

SFC’s services will be delivered by Cascale, while SFC continues as a membership organization for a transitional period. This means SFC members benefit from the same trusted brand, but with expanded support from Cascale.

Our tools, programs, people and community are now part of a larger ecosystem where the impact will be broader, deeper, and global.

Our Journey: From Grassroots to Industry Leaders

Since our beginnings in 2006, SFC has been the voice for sustainability in the home furnishings industry. What started as a grassroots effort by concerned furnishings stakeholders at High Point Market (one of the largest home furnishings markets in the world) has grown into a respected industry-wide coalition.

Together, we’ve:

  • Championed responsible wood sourcing, spotlighting third-party certifications such Forest Stewardship Council (FSC) certification, to fight against illegal logging which decimates our climate and contributes to biodiversity loss.
  • Through education, we helped members eliminate chemicals of concern in their materials, incorporate fair labor practices across the value chain, and develop circular business models.
  • Created signature tools like the Wood Furniture Scorecard with partner National Wildlife Federation (NWF) along with our exclusive member Eco-Insight Assessment Tool, both of which empower companies to be transparent, measure, improve, and share their progress.
  • Called attention to the staggering waste problem, with millions of tons of furniture (often called “fast furniture”) discarded each year.

Looking back, it is remarkable how far we’ve come — and humbling to see how our members’ leadership has transformed consumer awareness and industry standards.

Why Cascale? Why Now?

Cascale is uniquely positioned to take our mission to the next level. Formerly the Sustainable Apparel Coalition, Cascale rebranded in 2024 to reflect its expansion into consumer goods industries beyond fashion — including furnishings. With over 300 global members representing brands, manufacturers, retailers, and NGOs, Cascale is a proven force for systemic change, catalyzing collective action at scale.

Through tools like the Higg Index, and the Better Buying supplier surveys of buyer purchasing practices, which it acquired earlier this year, Cascale has helped companies worldwide measure their environmental and social impact. Now, by bringing SFC’s assets and expertise into the alliance, the home furnishings industry will gain access to these robust global frameworks — while Cascale gains the insights, relationships, and tools SFC has built over nearly two decades.

To emphasize, this marks a strategic fit for all organizations and comes at a prime moment, especially witnessing the momentum first-hand atCascale’s flagship Annual Meeting, where members get together to solve systemic challenges. While our industry’s sustainability challenges are complex, together we can accelerate solutions at scale.

What This Means for Our Industry and Our Members

  • For SFC members: The SFC services will be delivered by Cascale, while SFC continues as a membership organization for a transitional period. This means SFC members benefit from the same trusted brand but with expanded support from Cascale.
  • For Cascale members: Over time, as the integration process progresses, SFC’s key assets will be accessible to Cascale members.
  • For the industry: While Cascale is acquiring the SFC brand, SFC will continue to use its logo and branding to ensure ongoing recognition amid transition.
  • For consumers: The work we’ve done at SFC to educate and inspire more conscious purchasing will now resonate even more powerfully, as global brands and retailers align around shared standards under Cascale’s mission.

Looking Forward: A Call to Action

I invite every one of you — members, partners, and friends of SFC — to stay ambitious and engaged with us in shaping this next chapter. Together, we are scaling our vision and impact in ways that will define the future of our industry.

As I reflect on 19 years of SFC’s journey, I am grateful for the passion and persistence of our founders, members, partners, and supporters. Together, we’ve proven that sustainability is not a trend — it’s the future of furnishings.

In this episode, we will hear from Nadine Hönighaus, Global ESG Governance Lead, KPMG International and Partner, KPMG in Germany and Pilar Galán, Partner, Head of Financial Services Legal, KPMG in Spain, and Legal Lead, Global ESG, KPMG International — who will share insights about a recent report launched by KPMG International discussing incentivizing long-term value creation by linking sustainability metrics to board members’ pay.

Click here to listen to episode 40 of ESG voices

By Anthony Samadani, Co-Owner, Good News Network

As co-owner of the Good News Network, I have long believed in shining a light on solutions that improve lives and strengthen communities. That same conviction led me to serve as a commissioner on the Global Commission on Healthy Indoor Air, an International WELL Building Institute (IWBI) initiative announced yesterday that represents the world’s foremost alliance of global leaders working to advance healthy indoor air. I am deeply passionate about advancing healthy indoor air because it affects every one of us, every single day, in all the buildings where we spend our time.

That’s why I’m especially excited to talk more with one of the Commission’s co-chairs and leaders, a true pioneer in indoor air science: Dr. Lidia Morawska, a Distinguished Professor and Australian Laureate Fellow in the School of Earth and Atmospheric Sciences at the Queensland University of Technology (QUT).

From her base in Brisbane, Australia, Dr. Morawska has become one of the world’s foremost authorities on indoor air quality. For decades, her groundbreaking research has revealed how the air we breathe inside homes, schools and workplaces affects our health, learning and productivity. Long before indoor air was widely acknowledged as a global health concern, she was documenting its central role and urging governments to take it seriously.

Now, as co-chair of the newly launched Global Commission on Healthy Indoor Air, Dr. Morawska is channeling her life’s work into a coordinated international movement. I spoke with her about how the science has evolved, why this moment matters and why this first-of-its-kind commission represents a turning point for global public health.

Q: Early in your career, indoor air quality wasn’t seen as a major scientific priority. What changed?
Dr. Morawska: “When I began my career, few people outside the scientific community considered the air inside buildings to be a matter of serious scientific inquiry. Outdoor pollution captured headlines, but what happened inside, where we spend 90 percent of our lives, remained largely overlooked or neglected. Over the years, my colleagues and I have shown, through painstaking research, that the quality of indoor air significantly influences our health, our well-being, our learning and our productivity. The science has steadily built a case that clean indoor air is not an amenity but a critical component to our health.”

Q: Why does the creation of a Global Commission on Healthy Indoor Air feel so significant right now?
Dr. Morawska: “Today, the science has brought us to a turning point. I’m leading the Global Commission on Healthy Indoor Air because I see an opportunity to elevate decades of research into a coordinated global movement. This Commission represents something we need right now: a gathering of leaders who will not only affirm that indoor air matters, but also work to transform policies, standards and investments so that we can deliver on our shared goal of making healthy indoor air a reality for everyone.”

Dr. Morawska’s leadership underscores the need for action: the science is no longer in doubt. Indoor air quality is one of the most powerful, yet overlooked, determinants of human health. The Global Commission on Healthy Indoor Air exists to act on that evidence—mobilizing leaders, shaping policy and driving solutions that can touch everyone’s life and deliver incredible public health benefits all around the world.

View original content here.

Covia team members work hard to provide high-quality minerals and material solutions for our customers. When you ask Bleve Willoughby what drives Covia’s success, he doesn’t talk first about equipment or output. He talks about people.

As plant manager for Covia’s Elco and Tamms facilities in Illinois, Bleve oversees a team of driven employees who play a major part in Covia’s outstanding service to customers and our commitment to excellence.

A Career Built on Curiosity and Growth

Bleve’s career path took a few turns before he made his way to the minerals industry. After graduating from college, his early career included stints at a nuclear power plant, a vegetable oil facility, and a graphite electrode manufacturer before finding an opportunity in 2014 to become the plant superintendent at the Elco plant.

It didn’t take long for Bleve to progress in his Covia career. He was offered a position as plant manager at Covia’s Troy Grove, Illinois, plant in 2016, where his responsibilities allowed him to learn more about different aspects of the business ranging from safety to finance.

After spending a year in Troy Grove, he headed to southern Illinois to serve as plant manager for both Elco and the nearby Tamms plant. His role requires him to oversee operations for both facilities, handling everything from production to budgets for a pair of sites located roughly five miles apart.

The two plants are located near each other, but they produce different materials. The Elco plant mines a unique deposit of microcrystalline silica and processes it into IMSIL® microcrystalline silica fillers, and the Tamms plant processes nepheline syenite into MINEX® functional filler and MINBLOC® HC High-Clarity Antiblock additive. The dual nature of these plants requires Bleve to manage different customers, safety processes, and other key differences for each plant, a balancing act that he successfully navigates every day.

A Culture of Growth and Assistance

Managing both plants adds some complexity to his job, but Bleve knows he has plenty of support at Covia. Bleve emphasized that leadership training and direct customer interactions were valuable learning experiences that have proven beneficial in his current role. He’s also appreciative of other people who are ready to support him, whether it’s his fellow team members at Elco and Tamms or other individuals throughout Covia.

“There’s always help available for us,” Bleve said. “You don’t feel like you’re trying to run this plant on your own without support. If I need some help, I can call someone, and support will be there.”

Bleve also has a special form of support within the company – his dad. Bleve’s father worked for Covia for 30 years before retiring a few years ago. While the two of them never worked in the same plant together, his father still offers plenty of insight from his years of experience.

“When I got hired at Elco, my dad worked at the McIntyre plant in Georgia,” Bleve explained. “It was nice to have him available for questions, so I would send a message or call him from time to time to see what he’d think or how he did things at his plant.”

Quality People, Quality Results

For Bleve, success at Elco and Tamms always comes back to the 55 individuals there who make it possible. Whether it’s running complex equipment, solving problems for customers, or looking out for one another’s safety, the team takes ownership of their work and their impact.

“The people are the plant,” he said. “The equipment’s there, but it doesn’t run itself, even with some automation. People are what makes us successful.”

The team’s commitment to success is shown in the team’s track record: more than a decade without a lost-time incident, process changes that boosted output by 20%, and a reputation for premium quality products. It also extends beyond the plants, as team members volunteer as local fire chiefs, serve as mentors, and find other ways to strengthen the communities where they live and work.

Outside of work, Bleve stays just as committed to his own team at home – his three kids. Between school sports, trips to the lake, the occasional round of golf, and deer hunting in the winter, family life keeps him grounded and reminds him why the work he and his colleagues do matters.

Together, Bleve and the Elco and Tamms teams embody the best of Covia’s strengths: a culture of accountability, pride in quality, and a shared belief that what they do matters both on site and at home.

Cascale has co-signed a new joint statement urging the European Union to ensure that the Omnibus I Package advances responsible business conduct in global supply chains.

This action follows a joint statement issued in March 2025, which called to protect corporate due diligence in response to the EU Omnibus proposal.

The current statement, signed by Cascale and amfori, the Ethical Trading Initiative (ETI), Ethical Trade Norway, Ethical Trade Sweden, Fair Labor Association, Fair Wear Foundation, Green Button, and the Social & Labor Convergence Program (SLCP), calls on EU institutions to negotiate the simplification of the Corporate Sustainability Due Diligence Directive (CS3D) and the Corporate Sustainability Reporting Director (CSRD) in a way that maintains alignment with international standards, including the OECD Guidelines for Multinational Enterprises, the UN Guiding Principles on Business and Human Rights, and ILO Conventions.

Specifically, the signatories urge EU policymakers to:

  • Embed risk-based due diligence and reporting obligations so companies can focus on the most severe and likely risks to people and the environment, rather than using a one-size-fits-all approach.
  • Enable collaboration across supply chains to collect necessary data for effective due diligence, avoiding rigid caps that could hinder transparency, responsible business practices, and meaningful engagement.
  • Ensure legal certainty and policy stability, so that businesses can plan, invest, and act confidently with global partners.

Read the joint press release here.

Risk-based due diligence allows companies to prioritise the most severe risks, build resilient supply chains, and contribute meaningfully to the EU’s climate and social goals. Simplification of due diligence and reporting, the signatories stress, must not come at the expense of robust corporate sustainability standards or alignment with the UN Guiding Principles, OECD Guidelines, and key ILO Conventions. The group stands ready to support the EU institutions in delivering a framework that is ambitious, risk-based, and fit for purpose.

T-Mobile employees across network engineering, public safety, community support and field ops prepare year-round for the moments that matter most. When the unexpected hits, their training, new tools and hard-earned experience come together to keep families and first responders connected — fast and with compassion.

That preparation came into action when Monika Thornton, Program Manager for T-Mobile’s Consumer Group, was deployed to St. Louis after a tornado.

“When we arrived at the fire station with our community support truck, the firehouse told us, ‘We don’t actually need the Wi-Fi. But this community does,’” Thornton said. “And then we joined them, going house to house, inviting neighbors to use our charging stations and Wi-Fi. Later, the first responders showed us a block where homes had collapsed — families were eating dinner outside because they had nowhere else to go. We were able to give them power, and the firehouse gave them hope.

“That night, we were more than a network. We were a neighbor.”

September’s National Preparedness Month is a reminder that readiness can save lives. And for T-Mobile, that means constantly evolving the technologies and playbooks that keep families, first responders and communities connected when it matters most.

“Connectivity is more than calling loved ones, it’s an essential service,” says Nicole Hudnet, Industry Segment Adviser for T-Mobile for Business. “It enables 911, power restoration, road clearing, prescription access and even grocery transactions. We don’t just restore signal. We help restore life as people know it.”

The goal is simple: keeping communities and first responders connected. The approach is layered, with our largest ever mobile cell sites on heavy duty trucks and drones that provide temporary coverage, software that reroutes network traffic during congestion and conserves power, hardened sites with batteries and generators and satellites in low earth orbit linking directly to smartphones — all led in the field by T-Mobile’s experienced and compassionate emergency response teams. And with 50% more drones, more satellite trucks and trailers, and nearly double the number of VSATs — small portable satellite antennas that provide temporary wireless service — T-Mobile is equipping teams to move faster, go farther and reach more people when disasters hit.

An Evolving Tool Kit

“There isn’t a one size fits all in disaster recovery,” says Stacy Tindell, Senior Director of National Operations at T-Mobile. “You have to have a lot of different tools in the tool kit to respond to different types of situations that happen on the ground.”

A key part of that toolkit is an expanded drone program, which is transforming disaster response by providing critical coverage, situational awareness and communications access in areas unreachable by ground vehicles.

The various drones available provide a range of important functions in disaster scenarios. For example, heavy-lift drones have a 60-minute battery endurance for multi-mile range use and 100 lb. payload, which is perfect for rapid deployable communications tools and cargo drops.

“Some of the drones that I’m flying, like the tethered drone systems, are capable of reaching 400 feet high to operate as a mobile coverage source on T-Mobile’s 5G network, creating a coverage bubble of about two miles,” says Kris Rhoades, Senior Disaster Recovery Manager at T-Mobile. “That lets us reach areas without ground access and provide that critical communications piece for first responders.”

In addition to coverage, search and rescue drones are equipped with thermal imaging, high-resolution cameras and AI tools to help locate missing persons or give first responders aerial visibility of areas needing support.

Smart and Self-Healing: The Self-Organizing Network (SON)

Another innovation powering T-Mobile’s readiness is the Self-Organizing Network (SON), which uses automation, AI and machine learning to monitor the network and make real-time adjustments — no human intervention needed.

SON can automatically tilt antennas to strengthen coverage, reroute signals around outages and scale back non-essential services to conserve power when running on backup generators or batteries, keeping people connected as long as possible.

Leveraging the Network

Another key part of T-Mobile’ s disaster response strategy is T-Priority, the cutting-edge public safety solution that combines a dedicated 5G network slice with an ecosystem of tools including drones and deployables. The slice helps provide public safety agencies with lower latency and faster speeds more consistently with the highest priority across all 5G bands. So, the essential tools that firefighters, paramedics, utility crews and healthcare teams depend on every day — like smartphones, tablets, thermal imaging and radios — run on a network that keeps up with them.

“Technologies like T-Priority and network slicing will continue to help create a streamlined and effective way to keep connectivity happening in real time during high stress situations,” says Luis Reyes, Vice President of Field Engineering for the West Region at T-Mobile.

T-Mobile’s direct-to-cell satellite solution, T-Satellite with Starlink, is another critical component of its disaster response playbook.

“T-Satellite is a game changer,” Tindell says. “We first turned it on during Hurricane Helene in 2024 and then put those lessons to work when Southern California faced devastating wildfires. Across those events, it carried more than 1 million texts — including to 911 — and over 200 Wireless Emergency Alerts.”

Satellite texting, including the ability to text 911, is now available for almost every smartphone, with data use for select apps already available on Pixel 10. This has been especially useful in areas where cell towers are down or inaccessible.

Proven Tools and Community Commitment

These advancements build on T-Mobile’s on-the-ground response including deployable units, power redundancy and community outreach. Deployable assets like SatCOWs (Satellite Cell on Wheels) and SatCOLTs (Satellite Cell on Light Trucks) can be quickly dispatched to restore coverage when infrastructure is damaged.

“These are cell sites on wheels. We roll them in to provide temporary coverage after an event,” says John Melbert, Manager of Emergency Operations. “It’s like picking the right tool from a toolbox — you don’t always need a bigger hammer. We assess the need, then assemble the right assets.”

“As satellite tech advances, each truck can do more,” he adds. “We can offer services from a single vehicle that weren’t possible before.”

And sometimes, the right tool is meeting people where they are.

“When we were in Malibu during the devastating fires in January, a man walked up needing power banks, not for himself, but for six people staying in his home who had lost everything,” Thornton recalls. “Our team gave him chargers and Wi-Fi so they could file insurance claims, reach out to loved ones and feel safe. It reminded me that the most difficult situations can bring out the best in people — and our role is to support that goodness.”

Learn more at T-Mobile.com/news/emergency-response.

###

T-Satellite: Available with compatible device in most outdoor areas in the U.S. where you can see the sky. Satellite service, including text to 911, may be delayed, limited, or unavailable. Included with Experience Beyond; or $10/mo.; auto renews monthly. Cancel anytime. T-Priority features available for eligible emergency response organizations on select plans. Capable device required. Performance baseline commits available network resources to help maintain threshold throughput, even in times of congestion. See 5G device, coverage and access details at T-Mobile.com.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.