Eastman

Eastman believes the next generation is critical to making sustainable, positive change. That was made evident when several high school students from Kingsport, Tennessee, spent a day at Eastman to learn about next-generation recycling.

Students at Dobyns-Bennett High School in Kingsport got a behind-the-scenes tour of Eastman’s molecular recycling facilities. The group — a combination of Advanced Placement Environmental Sciences students and members of the school’s Environmental Club — also spent a couple of hours discussing plastic recycling and brainstorming recycling solutions for their school. The ideas flowed quickly. That’s not surprising, since these students volunteer to sort out recyclables from trash at their school stadium the morning after football games.

Delaney Morris was enthused to see a recycling innovation — the world’s largest of its kind — in her hometown. “It was breathtaking to see that Eastman can use such a creative process to take plastic back to the molecular level,” Morris said. “Seeing it implemented and talking to people who were passionate about recycling and making the Earth a better place was really cool. And it’s cool to think this is a process that can make a difference not only in Kingsport, Tennessee, but also the entire world.”

Stephanie Blythe, a specialist in circular economy communications at Eastman, was inspired by the youthful energy.

“They had ideas to increase recycling at their school, and they started taking immediate action,” Blythe said. “They got to see Eastman recycling innovations that are making a difference now, and they also heard in our discussions how important collaboration is for sustainable change. It’s inspiring to see such leadership and innovative thinking in the next generation.”

Preparing recycling samples for global education

At the end of their tour, the students assembled sample bags of various plastic feedstocks that are sent by Eastman to companies around the world so that organizations can better understand their hard-to-recycle plastic waste can be recycled instead of ending up in landfill or an incinerator.

For student Abby Davis, standing in front of a mountain of plastic granules that would be recycled by Eastman formed a vivid memory. She knows a thing or two about recycling herself, since Davis started a project to recycle crayons and collected 175 pounds of crayons that would be remade into new ones.

“Honestly, it was shocking to see all that plastic,” Davis said. “Obviously, I know we all need to recycle more, but when you visually see how much plastic there is in a pile that large, it helps you connect the dots.”

Caleb Elkins had a similar feeling.

“I didn’t know much about the differences between recycling processes before I visited Eastman, and I definitely didn’t know that molecular recycling was something that could be infinitely repeated. That’s cool,” Elkins said. “We’ve developed this culture where we just see waste disappear, and we don’t know where it goes, so learning more about recycling is important.”

Dobyns-Bennett teacher Natalie Pickett is the sponsor of the school’s Environmental Club. The group extended their collaboration to other classes at the school: digital media and supply chain management. Pickett said an electric truck owned by the school’s Career Technical Education Department is used to transport plastic waste to Eastman for molecular recycling.

“Our students are very interested in recycling and the environment, so we were excited for the opportunity to learn about molecular recycling,” Pickett said.

Environmental Club extends recycling efforts at football games

When the 2025 Dobyns-Bennett football season rolled around, the D-B Environmental Club got into the recycling spirit again. To reduce the environmental footprint of football events, volunteers from the Environmental Club were stationed at strategic points at the season-opening game, ready to catch any plastic waste. Fans are encouraged to dispose of their plastic bottles and containers responsibly.

Plastic collection will last through the football season. The waste, collected in bins donated by Eastman, will be sorted and used as feedstock at Eastman’s methanolysis facility.

“We’re happy to be partnering with Dobyns-Bennett’s Environmental Club on this important initiative,” said Chris Layton, Eastman’s director of circular policy and strategy. “Just like in football, teamwork is essential. By working together, we can make a significant impact on reducing plastic waste and promoting sustainability locally.”

The high school students are equally enthusiastic about the project.

“We’re very excited to be able to partner with Eastman so that we can make a difference, not only at our school but in our community,” said Caidence Pope, vice president of the Environmental Club.

 

 

Eastman

Eastman believes the next generation is critical to making sustainable, positive change. That was made evident when several high school students from Kingsport, Tennessee, spent a day at Eastman to learn about next-generation recycling.

Students at Dobyns-Bennett High School in Kingsport got a behind-the-scenes tour of Eastman’s molecular recycling facilities. The group — a combination of Advanced Placement Environmental Sciences students and members of the school’s Environmental Club — also spent a couple of hours discussing plastic recycling and brainstorming recycling solutions for their school. The ideas flowed quickly. That’s not surprising, since these students volunteer to sort out recyclables from trash at their school stadium the morning after football games.

Delaney Morris was enthused to see a recycling innovation — the world’s largest of its kind — in her hometown. “It was breathtaking to see that Eastman can use such a creative process to take plastic back to the molecular level,” Morris said. “Seeing it implemented and talking to people who were passionate about recycling and making the Earth a better place was really cool. And it’s cool to think this is a process that can make a difference not only in Kingsport, Tennessee, but also the entire world.”

Stephanie Blythe, a specialist in circular economy communications at Eastman, was inspired by the youthful energy.

“They had ideas to increase recycling at their school, and they started taking immediate action,” Blythe said. “They got to see Eastman recycling innovations that are making a difference now, and they also heard in our discussions how important collaboration is for sustainable change. It’s inspiring to see such leadership and innovative thinking in the next generation.”

Preparing recycling samples for global education

At the end of their tour, the students assembled sample bags of various plastic feedstocks that are sent by Eastman to companies around the world so that organizations can better understand their hard-to-recycle plastic waste can be recycled instead of ending up in landfill or an incinerator.

For student Abby Davis, standing in front of a mountain of plastic granules that would be recycled by Eastman formed a vivid memory. She knows a thing or two about recycling herself, since Davis started a project to recycle crayons and collected 175 pounds of crayons that would be remade into new ones.

“Honestly, it was shocking to see all that plastic,” Davis said. “Obviously, I know we all need to recycle more, but when you visually see how much plastic there is in a pile that large, it helps you connect the dots.”

Caleb Elkins had a similar feeling.

“I didn’t know much about the differences between recycling processes before I visited Eastman, and I definitely didn’t know that molecular recycling was something that could be infinitely repeated. That’s cool,” Elkins said. “We’ve developed this culture where we just see waste disappear, and we don’t know where it goes, so learning more about recycling is important.”

Dobyns-Bennett teacher Natalie Pickett is the sponsor of the school’s Environmental Club. The group extended their collaboration to other classes at the school: digital media and supply chain management. Pickett said an electric truck owned by the school’s Career Technical Education Department is used to transport plastic waste to Eastman for molecular recycling.

“Our students are very interested in recycling and the environment, so we were excited for the opportunity to learn about molecular recycling,” Pickett said.

Environmental Club extends recycling efforts at football games

When the 2025 Dobyns-Bennett football season rolled around, the D-B Environmental Club got into the recycling spirit again. To reduce the environmental footprint of football events, volunteers from the Environmental Club were stationed at strategic points at the season-opening game, ready to catch any plastic waste. Fans are encouraged to dispose of their plastic bottles and containers responsibly.

Plastic collection will last through the football season. The waste, collected in bins donated by Eastman, will be sorted and used as feedstock at Eastman’s methanolysis facility.

“We’re happy to be partnering with Dobyns-Bennett’s Environmental Club on this important initiative,” said Chris Layton, Eastman’s director of circular policy and strategy. “Just like in football, teamwork is essential. By working together, we can make a significant impact on reducing plastic waste and promoting sustainability locally.”

The high school students are equally enthusiastic about the project.

“We’re very excited to be able to partner with Eastman so that we can make a difference, not only at our school but in our community,” said Caidence Pope, vice president of the Environmental Club.

 

 

With nearly 40% of carbon emissions coming from the built environment, the construction industry is building and renovating more and more sustainably. With innovative solutions and new construction methods, we have a whole new vocabulary that this podcast is going to decipher for you!

Faced with ever scarcer natural resources and the urgent need to reduce greenhouse gas emissions, the construction industry is looking to urban mining – the recovery of construction materials from demolished buildings. Explore with us the opportunities and obstacles to this important idea.

Listen here, U…for Urban Mining, a Saint-Gobain Podcast

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050

With nearly 40% of carbon emissions coming from the built environment, the construction industry is building and renovating more and more sustainably. With innovative solutions and new construction methods, we have a whole new vocabulary that this podcast is going to decipher for you!

Faced with ever scarcer natural resources and the urgent need to reduce greenhouse gas emissions, the construction industry is looking to urban mining – the recovery of construction materials from demolished buildings. Explore with us the opportunities and obstacles to this important idea.

Listen here, U…for Urban Mining, a Saint-Gobain Podcast

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050

With nearly 40% of carbon emissions coming from the built environment, the construction industry is building and renovating more and more sustainably. With innovative solutions and new construction methods, we have a whole new vocabulary that this podcast is going to decipher for you!

Faced with ever scarcer natural resources and the urgent need to reduce greenhouse gas emissions, the construction industry is looking to urban mining – the recovery of construction materials from demolished buildings. Explore with us the opportunities and obstacles to this important idea.

Listen here, U…for Urban Mining, a Saint-Gobain Podcast

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050

With nearly 40% of carbon emissions coming from the built environment, the construction industry is building and renovating more and more sustainably. With innovative solutions and new construction methods, we have a whole new vocabulary that this podcast is going to decipher for you!

Faced with ever scarcer natural resources and the urgent need to reduce greenhouse gas emissions, the construction industry is looking to urban mining – the recovery of construction materials from demolished buildings. Explore with us the opportunities and obstacles to this important idea.

Listen here, U…for Urban Mining, a Saint-Gobain Podcast

About Saint-Gobain

Worldwide leader in light and sustainable construction, Saint-Gobain designs, manufactures and distributes materials and services for the construction and industrial markets. Its integrated solutions for the renovation of public and private buildings, light construction and the decarbonization of construction and industry are developed through a continuous innovation process and provide sustainability and performance. The Group, celebrating its 360th anniversary in 2025, remains more committed than ever to its purpose “MAKING THE WORLD A BETTER HOME”.

€46.6 billion in sales in 2024
More than 161,000 employees, locations in 80 countries
Committed to achieving net zero carbon emissions by 2050

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

CAMDEN, N.J., November 20, 2025 /3BL/ – Subaru of America, Inc. today launched the 2025 Subaru Share the Love® Event with the debut of two emotional ads that support the donation program by spotlighting national and hometown charity partners. Aiming to raise more than $30 million this season and surpass $350 million in cumulative donations by the campaign’s end, the automaker’s flagship philanthropic initiative continues to work closely with retailers nationwide to benefit charities that make a tangible difference in local communities.

During this year’s Subaru Share the Love Event, Subaru and its retailers will once again support four national charity partners: The American Society for the Prevention of Cruelty to Animals® (ASPCA®), Make-A-Wish®, Meals on Wheels, and the National Park Foundation, alongside 837 local hometown charities selected by retailers.

The touching new advertising spot, “Prom,” captures the inspiring selflessness of a young Make-A-Wish child, who grants one of the charity’s five unique wish types – a Wish to Give. Meanwhile, “Love Comes Home” highlights the work that Subaru retailers do each day, supporting hometown charities in their respective communities.

Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “The act of giving back is woven into Subaru’s DNA and the daily mission of our incredible charity partners. The Subaru Share the Love Event empowers our owners and retailers to drive lasting change while sharing the season’s greatest gifts: compassion and care.”

Both commercials will run in 30-second and 15-second formats across national television, streaming, digital video, and social media platforms, with “Prom” also running as a 60-second version in select placements. Creative materials will also include digital ads highlighting each national charity partner. Media partners include ABC, NBC, YouTube, Peacock, Max, Hulu, and Amazon. A Spanish-language version of “Love Comes Home” will run on Telemundo, UniMás, Univision, and TUDN. The ads are viewable on the Subaru of America YouTube channel.

From November 20, 2025, through January 2, 2026, Subaru will donate $250 for every new Subaru vehicle purchased or leased at participating retailers nationwide to the customer’s charity of choice.* Retailers can select up to two hometown charities in their community to receive at least an additional $50 for each vehicle sold or leased to accompany the original donation. Additionally, many retailers will donate $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period.

Over the last seventeen years, Subaru and its participating retailers have donated nearly $320 million to help those in need through the Subaru Share the Love® Event, supporting more than 2,700 hometown charities. To learn more, visit: www.subaru.com/share, or join the conversation via #SubaruShareTheLove.

*Subaru of America, Inc. (“SOA”) will donate $250 for every new Subaru vehicle sold or leased from November 20, 2025, through January 2, 2026, to four national charities designated by the purchaser or lessee. Pre-approved hometown charities may also be selected for donation depending on retailer participation. In addition, for every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered hometown charities. Subaru will donate a total of $5 to their registered hometown charities for every qualifying Subaru vehicle routine service visit during the campaign period at participating retailers. Purchasers/lessees must make their charity designations by January 9, 2026. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit subaru.com/share. All donations made by SOA.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise®, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $340 million to causes the Subaru family cares about, and its employees have logged over 115,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

###

Diane Anton
Corporate Communications Manager
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
(856) 488-8668
aleiter@subaru.com

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