Tag: 3BL

Audience Analytics Perspectives

3BL’s Audience Analytics data provides three primary views, highlighting a different dimension of audience engagement, helping teams better understand who is interacting with their content and where that engagement is coming from.

 

Audience Analytics

Dashboard View	Available Analytics	What It Helps You Understand
Professional	Organizations engaging with your content, industry distribution, job level, and department representation	Which organizations and professions communities are engaging with your content? What industries and roles are represented in our audience?
Demographic	Age distribution, gender distribution, audience trends over time, and segmented engagement across content categories, titles, or campaigns	What does the composition of our audience look like? How does engagement vary across difference audience groups over time?
Geographic	Global engagement map, top-performing countries and regions, and city-level audience visibility	Where are audiences engaging with our content around the world? Which regions and cities show the highest engagement?

 

Measurement and Analysis Approach

Audience insights are built on a combination of first-party engagement signals and trusted distribution data across the network. This information is regularly reviewed and maintained to ensure accuracy and consistency, providing a reliable foundation for understanding how audiences engage with your content.

 

 

Turning Insights into Strategy

Audience analytics are most valuable when they inform how teams plan, publish, and evaluate their work.

Patterns in engagement can help communications teams refine editorial strategies, identify emerging topics of interest, and better understand the communities interacting with their content. Over time, these signals provide a clearer picture of how messaging resonates across different audiences.

Used consistently, these insights help teams move beyond simple performance metrics toward a deeper understanding of how their content reaches and engages the audiences that matter most.

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Interested in shaping what comes next? We’re exploring new ideas around AI-powered insights and would love to hear how your team is thinking about analytics, intelligence, and future of communications strategy.

Let’s chat.

 

Over nearly the last two years, content distributed through 3BL’s network generated more than 527 million impressions and 25 million page views — numbers that reflect the scale and consistency of what our distribution network delivers for clients.

On our owned properties, direct content pages averaged 35,000–40,000 views per week. That’s a steady, reliable baseline of audience engagement across 3BL Media, CSRwire, ReportAlert, and our affiliate network — week over week, across industries and content types.

Impressions tell a broader story. Feeds, widgets, and syndication partners extend content well beyond owned channels, putting client stories in front of audiences who wouldn’t otherwise find them. The data from the last two years shows that distribution breadth matters — and that consistent publishing pays off over time.

Looking ahead, we’re focused on giving clients clearer visibility into where their content goes and how it performs across every channel. Better reporting, more context, and metrics that reflect the full picture of reach in a changing media landscape.

Your content is reaching people. We’re committed to making sure you can see exactly how.

Over nearly the last two years, content distributed through 3BL’s network generated more than 527 million impressions and 25 million page views — numbers that reflect the scale and consistency of what our distribution network delivers for clients.

On our owned properties, direct content pages averaged 35,000–40,000 views per week. That’s a steady, reliable baseline of audience engagement across 3BL Media, CSRwire, ReportAlert, and our affiliate network — week over week, across industries and content types.

Impressions tell a broader story. Feeds, widgets, and syndication partners extend content well beyond owned channels, putting client stories in front of audiences who wouldn’t otherwise find them. The data from the last two years shows that distribution breadth matters — and that consistent publishing pays off over time.

Looking ahead, we’re focused on giving clients clearer visibility into where their content goes and how it performs across every channel. Better reporting, more context, and metrics that reflect the full picture of reach in a changing media landscape.

Your content is reaching people. We’re committed to making sure you can see exactly how.

Over nearly the last two years, content distributed through 3BL’s network generated more than 527 million impressions and 25 million page views — numbers that reflect the scale and consistency of what our distribution network delivers for clients.

On our owned properties, direct content pages averaged 35,000–40,000 views per week. That’s a steady, reliable baseline of audience engagement across 3BL Media, CSRwire, ReportAlert, and our affiliate network — week over week, across industries and content types.

Impressions tell a broader story. Feeds, widgets, and syndication partners extend content well beyond owned channels, putting client stories in front of audiences who wouldn’t otherwise find them. The data from the last two years shows that distribution breadth matters — and that consistent publishing pays off over time.

Looking ahead, we’re focused on giving clients clearer visibility into where their content goes and how it performs across every channel. Better reporting, more context, and metrics that reflect the full picture of reach in a changing media landscape.

Your content is reaching people. We’re committed to making sure you can see exactly how.

For more than a century, the Governor Morehead School has prepared visually impaired students in North Carolina to enter the workforce. Assistive technology is integral to that learning, and since 2021, Lenovo has not only provided technology to the school but also has been incorporating student feedback into product design.

What started as a STEM-focused initiative led by Lenovo’s Inclusive Product Design Office (IPDO) quickly evolved when students wanted to take on a more active role – testing Lenovo products, sharing feedback, and directly influencing the product development process. This quickly became one of Lenovo’s most impactful feedback loops.

The students’ input has led to meaningful product improvements. These features not only support the visually impaired but improve usability for all, demonstrating how inclusive design drives better outcomes for all users.

“One year, we talked to students, and we said to them, ‘Think about ThinkPad, our flagship product. How would you make ThinkPad more accessible?’” said Ada Lopez, Senior Manager of Lenovo’s Inclusive Product Design Office. “And the students said, ‘I need tactile markers.’ And we did just that!”

The partnership proves that when users help co-create technology, the results are more inclusive, practical, and human-centered – aligning with Lenovo’s mission to provide Smarter Technology for All.

Watch the video above for more details about the partnership and the features that have been added to Lenovo products thanks to the students’ feedback.

For more than a century, the Governor Morehead School has prepared visually impaired students in North Carolina to enter the workforce. Assistive technology is integral to that learning, and since 2021, Lenovo has not only provided technology to the school but also has been incorporating student feedback into product design.

What started as a STEM-focused initiative led by Lenovo’s Inclusive Product Design Office (IPDO) quickly evolved when students wanted to take on a more active role – testing Lenovo products, sharing feedback, and directly influencing the product development process. This quickly became one of Lenovo’s most impactful feedback loops.

The students’ input has led to meaningful product improvements. These features not only support the visually impaired but improve usability for all, demonstrating how inclusive design drives better outcomes for all users.

“One year, we talked to students, and we said to them, ‘Think about ThinkPad, our flagship product. How would you make ThinkPad more accessible?’” said Ada Lopez, Senior Manager of Lenovo’s Inclusive Product Design Office. “And the students said, ‘I need tactile markers.’ And we did just that!”

The partnership proves that when users help co-create technology, the results are more inclusive, practical, and human-centered – aligning with Lenovo’s mission to provide Smarter Technology for All.

Watch the video above for more details about the partnership and the features that have been added to Lenovo products thanks to the students’ feedback.

For more than a century, the Governor Morehead School has prepared visually impaired students in North Carolina to enter the workforce. Assistive technology is integral to that learning, and since 2021, Lenovo has not only provided technology to the school but also has been incorporating student feedback into product design.

What started as a STEM-focused initiative led by Lenovo’s Inclusive Product Design Office (IPDO) quickly evolved when students wanted to take on a more active role – testing Lenovo products, sharing feedback, and directly influencing the product development process. This quickly became one of Lenovo’s most impactful feedback loops.

The students’ input has led to meaningful product improvements. These features not only support the visually impaired but improve usability for all, demonstrating how inclusive design drives better outcomes for all users.

“One year, we talked to students, and we said to them, ‘Think about ThinkPad, our flagship product. How would you make ThinkPad more accessible?’” said Ada Lopez, Senior Manager of Lenovo’s Inclusive Product Design Office. “And the students said, ‘I need tactile markers.’ And we did just that!”

The partnership proves that when users help co-create technology, the results are more inclusive, practical, and human-centered – aligning with Lenovo’s mission to provide Smarter Technology for All.

Watch the video above for more details about the partnership and the features that have been added to Lenovo products thanks to the students’ feedback.

For more than a century, the Governor Morehead School has prepared visually impaired students in North Carolina to enter the workforce. Assistive technology is integral to that learning, and since 2021, Lenovo has not only provided technology to the school but also has been incorporating student feedback into product design.

What started as a STEM-focused initiative led by Lenovo’s Inclusive Product Design Office (IPDO) quickly evolved when students wanted to take on a more active role – testing Lenovo products, sharing feedback, and directly influencing the product development process. This quickly became one of Lenovo’s most impactful feedback loops.

The students’ input has led to meaningful product improvements. These features not only support the visually impaired but improve usability for all, demonstrating how inclusive design drives better outcomes for all users.

“One year, we talked to students, and we said to them, ‘Think about ThinkPad, our flagship product. How would you make ThinkPad more accessible?’” said Ada Lopez, Senior Manager of Lenovo’s Inclusive Product Design Office. “And the students said, ‘I need tactile markers.’ And we did just that!”

The partnership proves that when users help co-create technology, the results are more inclusive, practical, and human-centered – aligning with Lenovo’s mission to provide Smarter Technology for All.

Watch the video above for more details about the partnership and the features that have been added to Lenovo products thanks to the students’ feedback.

Several years ago, input from our employees helped spark updates like centralized waste stations, recycling and composting, making it easier to reduce landfill waste across campus. Since then, progress has continued through a combination of smarter practices in our facilities, responsible partnerships and daily choices made by employees. 

From proper handling of specialty items like batteries and lightbulbs to thoughtful sorting at waste stations, every action plays a role in conserving resources and reducing waste. 

As we look back on Earth Day, it is a reminder that sustainability isn’t just about big initiatives; it’s built into how we show up, together.

ABOUT WK KELLOGG CO

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Our iconic brand portfolio includes Kellogg’s Frosted Flakes®, Rice Krispies®, Froot Loops®, Kashi®, Special K®, Kellogg’s Raisin Bran®, and Bear Naked®. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing.

Our beloved brand characters, including Tony the Tiger® and Toucan Sam®, represent our deep connections with the consumers and communities we serve.  Through our sustainable business strategy – Feeding Happiness® – we aim to build healthier and happier futures for families, kids and communities. We are making a positive impact, while creating foods that bring joy and nourishment to consumers. For more information about WK Kellogg Co and Feeding Happiness, visit www.wkkellogg.com.  

EMERYVILLE, Calif., April 22, 2026 /3BL/ – SCS Consulting Services is pleased to welcome Nick Betts as Director of Climate Solutions. Betts brings extensive expertise in sustainability and climate strategy to fuel the next leg of growth of SCS Consulting’s climate solutions advisory practice.

Betts joins SCS Consulting Services from the Canadian Alliance for Net Zero Agri-Food (CANZA), where he served as Executive Director, setting organizational strategy and steering flagship initiatives to accelerate climate-smart farming at scale. Betts spent more than five years with SAI Platform in progressively senior roles, including leading the inception of its regenerative agriculture program internationally. Earlier in his career, he advised governments, organizations and businesses on sustainability and climate strategy with leading sustainability consulting firms globally in senior management roles, farmer organizations and the Government of Ontario.

His work has consistently focused on moving climate and sustainability commitments from concept to implementation — connecting producers, companies, NGOs, funders, and policymakers around shared challenges and scalable solutions. An example of this has been his work on sustainability strategy with CPG companies to leverage complex supply chain datasets for decarbonization initiatives generating measurable climate outcomes.

“Helping organizations cut through complexity and connect strategy to real outcomes is what drives me. I’ve seen firsthand why it’s important to make sure the right partnerships, data, and internal capacity are in place. I’m looking forward to bringing that approach to SCS Consulting’s clients,” said Betts.

“Nick brings exactly the kind of expertise our clients need right now — someone who has worked across the full value chain and knows how to turn climate strategy and targets into real, measurable decarbonization initiatives. We are excited to welcome Nick to the SCS Consulting Services team and look forward to his contributions on strategic client engagement,” said Nathan Smith, Senior Vice President of SCS Consulting Services.

Betts holds a Master of Business Administration degree with a concentration in Leadership & Sustainability from the University of Cumbria and a Bachelor of Science degree (Hons) in Ecology from the University of Guelph.

About SCS Consulting Services

SCS Consulting Services helps companies implement transformative sustainability solutions that drive meaningful change. Our experts leverage over four decades of deep experience in sustainability and an unwavering commitment to scientific rigor, credibility, and transparency. We work closely with clients to navigate the rapidly changing climate and business environment. We offer dozens of services including climate strategy, food safety, sustainable finance, emissions accounting and reporting, sustainability reporting, sustainable supply chains, ESG management, due diligence, and regulatory compliance services. SCS Consulting Services is the independent sustainability consulting arm of the Scientific Certification Systems (SCS) organization.

Media Contact:

Rachel Barnhart  
Director, Corporate Communications and Public Relations  
SCS Global Services  
Email: rbarnhart@scsglobalservices.com