Cultural trailblazer is the face of the first chapter of the premium spring water brand’s story for 2026, which will unfold with unexpected moments and figures

TAMPA, Fla., Jan. 5, 2026 /PRNewswire/ – Saratoga® Spring Water, the premium spring water brand that left a mark on culture in 2025, steps back into the spotlight today with a new ad campaign that will kick off bold, unexpected experiences from the brand in 2026. The first chapter of the campaign will run across TV, digital channels and in print nationwide starting today. Starring professional basketball star and cultural trailblazer Skylar Diggins (@skylardiggins), the campaign signals that 2026 will be nothing short of another extraordinary year.

Captured in cinematic black and white, and accented by the brand’s distinct color, Saratoga® Signature Blue, the new creative invites viewers to seize every moment to be extraordinary. In the spot, Diggins stays in constant motion, powered by self-determination, her keen sense of style, and inspired by her Saratoga® Spring Water.

“Our new campaign with Skylar, and the chapters to come later in the year, reflect Saratoga’s expansion into a broader cultural space.” said Kheri Tillman, CMO, Primo Brands. “Skylar is extraordinary on and off the court, and an ascendant figure in culture. If you could capture a perfect storm in a bottle – of talent, energy, strength and style – she’s it. We’re starting the New Year with a striking visual campaign, which will then lead us into other moments that offer a refreshed perspective on what a water brand can be.”

Skylar Diggins: A Standout in Saratoga® Signature Blue

Diggins is a standout personality in a league whose players represent athletic excellence, a bold take on style, and who cast a light on the possibilities – and challenges – facing women in sports today. The acclaimed athlete now brings her signature style to her starring role in the Saratoga® brand’s new campaign.

“For me, ‘extraordinary’ is about taking every opportunity to shake things up and go beyond what is expected of us,” said Diggins. “Saratoga® is my go-to for staying hydrated while I’m on the go, and I love how that comes to life in the campaign. What you see in the ad is a woman – me – in constant motion, stepping boldly into a variety of scenarios, and that’s because I’m more than one thing. The visuals capture that energy beautifully.”

Following today’s debut of the campaign, Diggins will attend the Golden Globes™, where Saratoga® will return as the Official Water of the show. As the brand’s ambassador at Hollywood’s most glamorous night, Diggins will offer viewers a look behind the scenes through her social media channels.

The new campaign was conceived by the in-house creative agency at Primo Brands, The Lab. The ad campaign with Diggins will kick off further culture-forward programming from the brand, with additional content and experiences planned for 2026.

About Saratoga Spring Water

Founded in 1872, Saratoga® Spring Water embodies the perfect pairing of crisp, refreshing spring water with the very best of culture and fine dining. Its distinctive bottle, a standout in Saratoga® Signature Blue, signals exceptional taste and creativity, with color and a refreshing perspective. Rooted in the storied Saratoga Springs of New York State, and available nationwide, Saratoga® paves the way for remarkable experiences. Immerse yourself in our world at https://www.saratogawater.com and follow @saratogawater on Instagram for beautiful, inspiring content. 

Saratoga® Spring Water is a product of Primo Brands, a leading branded beverage company focused on healthy hydration.

About Primo Brands

Primo Brands is a leading North American branded beverage company focused on healthy hydration, delivering responsibly sourced diversified offerings across products, formats, channels, price points, and consumer occasions, distributed in every U.S. state and Canada.

Primo Brands has a comprehensive portfolio of highly recognizable and conveniently packaged branded water and beverages that reach consumers whenever, wherever, and however they hydrate through distribution across retail outlets, away from home such as hotels and hospitals, and food service accounts, as well as direct delivery to homes and businesses. These brands include established “billion-dollar brands” Poland Spring® and Pure Life®, premium brands like Saratoga® and The Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash Refresher® and AC+ION®. Primo Brands also has an industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases. 

Primo Brands operates a vertically integrated coast-to-coast network that distributes its brands to more than 200,000 retail outlets, as well as directly reaching consumers through its Direct Delivery, Exchange and Refill offerings. Through Direct Delivery, Primo Brands delivers responsibly sourced hydration solutions direct to home and business customers. Through its Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill stations. Primo Brands also offers water filtration units for home and business customers across North America.

For more information, please visit www.primobrands.com.

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SOURCE Primo Brands Corporation

The Tony the Tiger Sun Bowl™ wasn’t just about football – it was about creating opportunities for kids to play and grow. While Duke University celebrated a big win on the field, local students in El Paso scored a victory of their own.

During the game, Mission Tiger™ donated $20,000 to Anthony Middle School, helping provide new uniforms and essential equipment so nearly 170 local students can participate in the sports they love. For many of these kids, this means no longer having to share basics like baseball bats – a game-changing difference for their athletic programs. This marks the sixth consecutive year Mission Tiger has teamed up with a local middle school during the Tony the Tiger Sun Bowl to help make sports accessible for kids.

Mission Tiger, powered by Kellogg’s Frosted Flakes®, is dedicated to expanding access to sports for middle schoolers nationwide. Since its launch in 2019, the initiative has funded new equipment, facility upgrades and more for over 3,000 schools – creating more than 2 million sports and play experiences for kids. With projects now in all 50 states, Mission Tiger has donated over $4 million to help kids stay active.

“At WK Kellogg Co, we believe that doing good is good for business, and Mission Tiger is a powerful example of that in action,” said Stacy Flathau, Chief Corporate Affairs Officer at WK Kellogg Co. “As part of our Feeding Happiness™ sustainable business strategy, this initiative helps open doors for kids to learn, grow and thrive. Supporting the communities where we live and work is core to who we are, and programs like Mission Tiger bring that purpose to life.”

Fans can join the mission by purchasing Kellogg’s Frosted Flakes and uploading their receipts at MissionTiger.com, sparking a $3 donation to DonorsChoose.

Together, we’re fueling opportunities for kids to move, play and grow – because every kid deserves the chance to get in the game.

As a global leader in healthcare technology, Medtronic knows that advancing patient care starts with caring for its own people. Supporting employees means meeting them where they are — at every stage of life and career. That’s why our benefits are designed to grow alongside them, providing flexibility, care, and confidence for whatever comes next.

Early career growth 

Medtronic offers a launchpad for personal and professional development:

  • Employees can receive full tuition coverage, access to mentorship and career planning tools, and opportunities to connect through a welcoming Young Professionals network.
  • Resources like Headspace for mindfulness, confidential counseling, and holistic wellness programs help employees establish healthy habits early.
  • Financial well-being is encouraged through student loan and budgeting workshops, a competitive 401K match, and the Employee Stock Purchase Plan, helping employees make smart choices for today and tomorrow.

Family and caregiving 

As life evolves, so do the needs of families and caregivers — and Medtronic’s benefits grow right along with them:

  • Employees have access to parental leave, fertility and family-building resources, reproductive health benefits, and neurodiversity support.
  • Programs like Family Care Leave and Four Weeks from Anywhere enable employees to balance work and family responsibilities during critical times — whether welcoming a new child, supporting a partner, or caring for aging relatives.
  • Additional support includes tools like Wellthy for navigating elder or dependent care, backup childcare options, cancer care resources, and mental health support for children.

Planning for retirement 

Medtronic helps employees prepare for a fulfilling and secure retirement:

  • Employees benefit from comprehensive retirement savings plans, including 401K and regional equivalents.
  • Financial planning tools, advisory services, and phased retirement options (in some regions) support a smooth transition.
  • Resources are available to promote overall well-being and financial confidence.

Every employee’s journey is unique, but the company’s commitment is the same: Medtronic provides benefits that support, empower, and connect employees through every stage of life.

Learn more about Medtronic.

MADISON, Wis., Jan. 5, 2026 /PRNewswire/ — Madison Liquidators, an online provider of professional office furniture, has launched a new customer-focused initiative featuring three office furnishing giveaways designed to help customers refresh their workspaces. The $5,000 Dream Office giveaway program runs through March 31, while the office chair and desk accessories run through January 31.

These giveaways reflect Madison Liquidators’ commitment to supporting businesses and home office professionals nationwide in creating functional, well-designed workspaces. The initiative is headlined by a $5,000 Dream Office Makeover, which will award one winner a complete office upgrade. Two additional giveaways will include a professional office chair and a desk accessories bundle, with one winner selected for each.

One winner will receive a Via Seating Run II Ergonomic Office Chair to improve their workplace comfort. The winner of the Desktop Accessories Bundle will receive a power module, power strip, monitor arms, keyboard tray, cable grips, pencil drawer, and PC mount. Notification for the secondary giveaway winners will occur during the first week of February.

The entry period for the Dream Office Giveaway runs from January 1 through March 31, with winners notified during the first week of April. The recipient of the $5,000 Dream Office Makeover will have the full 2026 calendar year to select their furnishings. Madison Liquidators employees and their immediate family members are not eligible to participate.

The giveaway program includes multiple entry methods designed to accommodate a range of customer engagement preferences. The Dream Office Makeover is structured to allow the selected recipient flexibility in outfitting their workspace, which may include items such as seating, work surfaces, and supporting accessories like floor protection.

Madison Liquidators continues to support businesses and home office professionals by remaining an active part of how workspaces are furnished and adapted over time. Initiatives such as this giveaway reflect an ongoing focus on customer engagement within the broader office furniture experience.

About Madison Liquidators

Founded in November 2015, Madison Liquidators is an online retailer specializing in office furniture for businesses and home office professionals nationwide. The company provides a broad selection of workplace furnishings supported by in-house tools and customer assistance designed to support informed purchasing decisions.

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SOURCE Madison Liquidators

  • Major airport renovations include improved lobbies, gates, and amenities at Honolulu, Līhu’e, Kahului, Kona, and Hilo, plus a new premium lounge in Honolulu.
  • The airline will update its app and website, offering better travel planning and self-service features, and invest in new technology for employees.
  • The carrier is investing in a refreshed onboard experience with upgraded widebody Airbus A330 interiors, while offering enhanced rewards and exclusive benefits to loyal Hawai’i residents.

HONOLULU, Jan. 5, 2026 /PRNewswire/ — Hawaiian Airlines, a part of Alaska Airlines, today unveiled an investment plan of more than $600 million over five years to comprehensively enhance the experience for guests traveling to, from and within the islands by modernizing airport spaces, upgrading technology and retrofitting aircraft interiors, while expanding  community and sustainability work across Hawai’i.

Hawaiian Airlines’ Kahuʻewai Hawai’i Investment Plan will improve the guest experience from booking to the day of travel and provide airport and in-flight teams with modern tools and spaces to welcome travelers with their award-winning Hawaiian hospitality. Investments will also help Hawaiian advance lower emission technologies and programs promoting regenerative tourism, culture and conservation.

“Hawaiian Airlines is proud to call Hawai’i home, to reflect the spirit of the islands, to take care of our local guests and welcome visitors, and support our communities,” said Hawaiian Airlines CEO Diana Birkett Rakow. “Our Kahu’ewai Hawai’i Investment Plan represents one of Hawaiian Airlines’ largest single investments in our infrastructure, products and services in Hawai’i. It reflects our kuleana to our people and guests in the islands and reinforces our commitment to deliver safe and remarkable service that enables Hawai’i and Hawaiian Airlines to thrive.”

Kahuʻewai signifies fresh water bursting forth as a metaphor for vital resources. Much like water that flows and nurtures, the investments will deliver benefits across Hawaiian Airlines and communities in Hawai’i today and for a long time to come.

They include:

  • Airports: Starting this year through 2029, Hawaiian Airlines will renovate lobbies and gates in Honolulu, Līhu’e, Kahului, Kona and Hilo to improve passenger flow and comfort, with bright, elegant open spaces and better seating and amenities like increased power charging. In Honolulu, Hawaiian’s busiest hub, the airline will build a spacious 10,600-square-foot premium lounge at the entrance of the Mauka Concourse in Terminal 1 – setting a new standard of preflight comfort.
  • Technology: This spring, Hawaiian Airlines will launch an updated, modern app and website with improved functionality to simplify travel planning, booking and trip management with self-service features like changing flights and redeeming award travel on global partners. The airline is also investing in new technology to support employees in their critical roles across the operation. Full functionality of these tools – and a significantly smoother guest experience – will be possible once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.
  • Aircraft: Hawaiian Airlines’ fleet of widebody Airbus A330s, based in Honolulu, will undergo a full interior upgrade, starting in 2028, with new seats, carpets, lighting, first class suites, and a premium economy cabin. Guests will also enjoy a Bluetooth-enabled in-flight entertainment system with high-definition seatback screens and an extensive movie and music library, along with fast and free Starlink Wi-Fi. The airline is also acquiring three of its A330 aircraft off lease to support the future of this fleet in its service across the Pacific.
  • Loyalty: Later this year, Hawaiian Airlines will reward Hawai’i residents who are members of its popular Huaka’i by Hawaiian loyalty program with a 50% bonus on Atmos Rewards points and status points earned on Neighbor Island flights, adding to exclusive kama’āina benefits that include a free checked bag, 10% or 20% quarterly discounts when flying within the state, and monthly systemwide deals.
  • Community Impact: Hawaiian Airlines remains deeply engaged in the community, with expanded partnerships in education and workforce development initiatives, new grant-making opportunities, regenerative tourism efforts through its Travel Pono program, and new investments to preserve Hawai’i’s natural resources and to advance new technologies for a more sustainable future.   

“Hawaiian Airlines’ investment is exactly the kind of long-term commitment Hawaiʻi needs,” said Hawai’i Gov. Josh Green. “Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines’ partnership in advancing workforce development, regenerative tourism, clean energy, and community programs that reflect the values of our islands.”

As part of its community and sustainability initiatives, Hawaiian is expanding a partnership with business accelerator Mana Up through an investment in its Mana Up Capital II fund to help more local companies scale for the global market. Hawaiian has featured more than a dozen local retailers in the food, fashion, beauty and home and art sectors in its onboard service since becoming Mana Up’s official airline sponsor in 2017.

Hawaiian last month announced it is investing in locally produced sustainable aviation fuel (SAF) to reduce flight emissions and support agriculture in partnership with Pono Pacific and Par Hawaii, and that it would be the first airline to take deliveries of Hawai’i-made SAF later this year. The airline is also working to advance innovative lower-emission options for short-haul air service with an investment in hybrid-electric propulsion developer Ampaire and increasing use of electric ground service vehicles at Honolulu airport.

Finally, the airline will be providing grants to nonprofit organizations promoting cultural programs, environmental preservation, and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation, a newly-integrated 501(c)(3) foundation dedicated to these efforts in their two namesake states.

The Hawaiian Airlines’ Kahuʻewai Hawai’i Investment Plan is part of Alaska Air Group’s Alaska Accelerate strategic plan to deliver on the combined airline’s vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

For images, visit: https://news.alaskaair.com/images-videos/hawaii-investment-plan

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

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SOURCE Hawaiian Airlines

  • Major airport renovations include improved lobbies, gates, and amenities at Honolulu, Līhu’e, Kahului, Kona, and Hilo, plus a new premium lounge in Honolulu.
  • The airline will update its app and website, offering better travel planning and self-service features, and invest in new technology for employees.
  • The carrier is investing in a refreshed onboard experience with upgraded widebody Airbus A330 interiors, while offering enhanced rewards and exclusive benefits to loyal Hawai’i residents.

HONOLULU, Jan. 5, 2026 /PRNewswire/ — Hawaiian Airlines, a part of Alaska Airlines, today unveiled an investment plan of more than $600 million over five years to comprehensively enhance the experience for guests traveling to, from and within the islands by modernizing airport spaces, upgrading technology and retrofitting aircraft interiors, while expanding  community and sustainability work across Hawai’i.

Hawaiian Airlines’ Kahuʻewai Hawai’i Investment Plan will improve the guest experience from booking to the day of travel and provide airport and in-flight teams with modern tools and spaces to welcome travelers with their award-winning Hawaiian hospitality. Investments will also help Hawaiian advance lower emission technologies and programs promoting regenerative tourism, culture and conservation.

“Hawaiian Airlines is proud to call Hawai’i home, to reflect the spirit of the islands, to take care of our local guests and welcome visitors, and support our communities,” said Hawaiian Airlines CEO Diana Birkett Rakow. “Our Kahu’ewai Hawai’i Investment Plan represents one of Hawaiian Airlines’ largest single investments in our infrastructure, products and services in Hawai’i. It reflects our kuleana to our people and guests in the islands and reinforces our commitment to deliver safe and remarkable service that enables Hawai’i and Hawaiian Airlines to thrive.”

Kahuʻewai signifies fresh water bursting forth as a metaphor for vital resources. Much like water that flows and nurtures, the investments will deliver benefits across Hawaiian Airlines and communities in Hawai’i today and for a long time to come.

They include:

  • Airports: Starting this year through 2029, Hawaiian Airlines will renovate lobbies and gates in Honolulu, Līhu’e, Kahului, Kona and Hilo to improve passenger flow and comfort, with bright, elegant open spaces and better seating and amenities like increased power charging. In Honolulu, Hawaiian’s busiest hub, the airline will build a spacious 10,600-square-foot premium lounge at the entrance of the Mauka Concourse in Terminal 1 – setting a new standard of preflight comfort.
  • Technology: This spring, Hawaiian Airlines will launch an updated, modern app and website with improved functionality to simplify travel planning, booking and trip management with self-service features like changing flights and redeeming award travel on global partners. The airline is also investing in new technology to support employees in their critical roles across the operation. Full functionality of these tools – and a significantly smoother guest experience – will be possible once Hawaiian Airlines and Alaska Airlines share the same passenger service system and Hawaiian Airlines joins the oneworld alliance, both scheduled for late April.
  • Aircraft: Hawaiian Airlines’ fleet of widebody Airbus A330s, based in Honolulu, will undergo a full interior upgrade, starting in 2028, with new seats, carpets, lighting, first class suites, and a premium economy cabin. Guests will also enjoy a Bluetooth-enabled in-flight entertainment system with high-definition seatback screens and an extensive movie and music library, along with fast and free Starlink Wi-Fi. The airline is also acquiring three of its A330 aircraft off lease to support the future of this fleet in its service across the Pacific.
  • Loyalty: Later this year, Hawaiian Airlines will reward Hawai’i residents who are members of its popular Huaka’i by Hawaiian loyalty program with a 50% bonus on Atmos Rewards points and status points earned on Neighbor Island flights, adding to exclusive kama’āina benefits that include a free checked bag, 10% or 20% quarterly discounts when flying within the state, and monthly systemwide deals.
  • Community Impact: Hawaiian Airlines remains deeply engaged in the community, with expanded partnerships in education and workforce development initiatives, new grant-making opportunities, regenerative tourism efforts through its Travel Pono program, and new investments to preserve Hawai’i’s natural resources and to advance new technologies for a more sustainable future.   

“Hawaiian Airlines’ investment is exactly the kind of long-term commitment Hawaiʻi needs,” said Hawai’i Gov. Josh Green. “Modern, welcoming airports improve the experience for residents and visitors alike, strengthen our economy and keep Hawaiʻi competitive as a global destination. We appreciate Hawaiian Airlines’ partnership in advancing workforce development, regenerative tourism, clean energy, and community programs that reflect the values of our islands.”

As part of its community and sustainability initiatives, Hawaiian is expanding a partnership with business accelerator Mana Up through an investment in its Mana Up Capital II fund to help more local companies scale for the global market. Hawaiian has featured more than a dozen local retailers in the food, fashion, beauty and home and art sectors in its onboard service since becoming Mana Up’s official airline sponsor in 2017.

Hawaiian last month announced it is investing in locally produced sustainable aviation fuel (SAF) to reduce flight emissions and support agriculture in partnership with Pono Pacific and Par Hawaii, and that it would be the first airline to take deliveries of Hawai’i-made SAF later this year. The airline is also working to advance innovative lower-emission options for short-haul air service with an investment in hybrid-electric propulsion developer Ampaire and increasing use of electric ground service vehicles at Honolulu airport.

Finally, the airline will be providing grants to nonprofit organizations promoting cultural programs, environmental preservation, and perpetuation of native Hawaiian art and language through the Alaska Airlines | Hawaiian Airlines Foundation, a newly-integrated 501(c)(3) foundation dedicated to these efforts in their two namesake states.

The Hawaiian Airlines’ Kahuʻewai Hawai’i Investment Plan is part of Alaska Air Group’s Alaska Accelerate strategic plan to deliver on the combined airline’s vision of connecting guests to the world with a remarkable travel experience rooted in safety, care and performance.

For images, visit: https://news.alaskaair.com/images-videos/hawaii-investment-plan

About Alaska Air Group

Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We’ll serve Europe beginning in spring 2026. Guests can book travel at alaskaair.com and hawaiianairlines.com. Alaska is a member of the oneworld alliance, with Hawaiian scheduled to join oneworld in spring 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations with Atmos Rewards. Learn more about what’s happening at Alaska and Hawaiian at news.alaskaair.com. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as “ALK.”

 

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SOURCE Hawaiian Airlines

  • Birdbuddy 2 and Birdbuddy 2 Mini anchor Birdbuddy’s evolving nature tech ecosystem, alongside Petal Smart Nature Camera from the Wonder product line
  • Birdbuddy will exhibit their new line of products at Pepcom and ShowStoppers, with live demos available throughout the show

LAS VEGAS, Jan. 5, 2026 /PRNewswire/ — Birdbuddy, the nature tech company redefining how people connect with backyard wildlife, today unveiled its next-generation of smart bird feeders – the Birdbuddy 2 and the Birdbuddy 2 Mini – during CES 2026 in Las Vegas.

Also on display will be the Petal Smart Nature Camera, part of Birdbuddy’s new Wonder product line, which raised $2.5 million in a highly successful Kickstarter campaign in 2025 – signaling strong consumer demand for Birdbuddy’s expanding nature tech ecosystem.

Announcement Highlights

  • New generation of Birdbuddy smart feeders combines high-definition imaging, advanced AI bird species recognition, and modular design for richer nature engagement
  • Birdbuddy 2 delivers 2K HDR video, a wide field of view, dual integrated solar power, dual-band Wi-Fi, enhanced audio for capturing bird behavior, integrated perch extender and a bigger seed capacity
  • Birdbuddy 2 Mini offers the same core camera quality and AI bird identification in a compact, approachable experience for first-time smart birding enthusiasts, with a smaller seed capacity, an easy-refill roof, and an optional solar panel
  • Birdbuddy continues to expand an ecosystem that began with smart feeders and now includes broader nature capture tools, including the Petal Smart Nature Camera

Birdbuddy started with a simple idea: help people notice and appreciate the nature already around them,” said Franci Zidar, CEO and Co-Founder of Birdbuddy. “With Birdbuddy 2 and Birdbuddy 2 Mini, we’ve reimagined our smart bird feeder from the ground up – making it more intuitive, more flexible, and more accessible – while continuing to build an ecosystem that lets people connect more deeply with wildlife in their everyday lives.”

What’s New in Birdbuddy 2 and Birdbuddy 2 Mini

Birdbuddy 2 and Birdbuddy 2 Mini introduce a new generation of smart bird feeders, redesigned to be more flexible, more responsive, and easier to use. Both feature a refreshed camera that supports portrait and landscape orientation with instant wake-up, ensuring bird visits are captured the moment they happen. Birdbuddy 2 adds advanced capabilities including dual integrated solar panels, while Birdbuddy 2 Mini delivers the core Birdbuddy experience in a more compact, entry-level design, making smart birding more accessible for first-time users and smaller outdoor spaces.

Birdbuddy 2 Features:

  • Redesigned circular camera housing with portrait and landscape mounting flexibility
  • 2K HDR video, slow-motion recording, and 135° wide field of view
  • Gorilla Glass–protected lens for outdoor durability
  • AI species recognition using both visual and audio cues
  • High-fidelity microphone for birdsong identification
  • Dual-band Wi-Fi (2.4 GHz and 5 GHz) for reliable connectivity
  • Dual integrated solar panels and automatic night sleep mode
  • Integrated perch extender and bigger seed capacity
  • Height 9.0 in x Width 6.1 in x  Depth 6.3 in (with perch)
  • Availability: Sold-out pre-orders expected to ship February 2026; coming to market mid-2026
  • MSRP: $199

Birdbuddy 2 Mini Features:

  • Delivers the same intelligent camera and AI bird identification experience as Birdbuddy 2
  • Compact form factor for balconies, smaller backyards, and first-time smart birders
  • Smaller seed capacity
  • Optional single solar panel and perch extender
  • Height: 6.95 in x Width: 5.91 in x Depth: 5.31 in (6.24 in with perch)
  • Availability: Pre-orders open mid-2026; expected to ship late 2026
  • MSRP: $129

Wonder: Continued Nature Tech Expansion

Birdbuddy’s ecosystem began with award-winning smart bird feeders and has expanded to include broader nature capture tools like the Petal Smart Nature Camera, part of the new Wonder brand introduced at CES in 2025. The Petal Smart Nature Camera aims to capture all types of wildlife – from birds to bees and butterflies – helping deepen people’s connection to, and understanding of, the nature around them.

The CES 2025 debut of Petal and a subsequent successful Kickstarter campaign further underscore Birdbuddy’s commitment to empowering nature engagement through intuitive, intelligent technology. Learn more about Wonder and the Petal Camera Kickstarter campaign here.

Experience Birdbuddy at CES 2026

Birdbuddy will be showcasing the Birdbuddy 2, Birdbuddy 2 Mini and Petal Camera at several events throughout CES 2026. To arrange a meeting or demo with the team, contact rhian.humphries@mybirdbuddy.com

  • Pepcom Digital Experience –  Monday, January 5, 2026
  • ShowStoppers CES –  Tuesday, January 6, 2026
  • Jellop Booth @ Eureka Park, Booth #60101 – Tuesday, January 6, 2026
  • Kickstarter Booth @ Eureka Park, Booth #60101 – Friday, January 9, 2026 (Petal Camera demo only)

About Birdbuddy

Founded with the mission to help people reconnect with nature, Birdbuddy combines smart technology, thoughtful design, and environmental awareness to create products that inspire joy and learning through wildlife observation. Birdbuddy’s award-winning smart feeders have captured millions of bird moments worldwide and were named one of TIME’s Best Inventions of 2023. For more information, visit www.mybirdbuddy.com

Photo – https://mma.prnewswire.com/media/2849880/Birdbuddy_2_Mini.jpg
Photo – https://mma.prnewswire.com/media/2849881/BB2_studio.jpg
Photo – https://mma.prnewswire.com/media/2849882/New_Petal_AddonSolar.jpg
Logo – https://mma.prnewswire.com/media/2674810/5691434/Bird_Buddy_Logo.jpg

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SOURCE Bird Buddy Inc.

The new center strengthens the local care infrastructure, delivering integrated medical, social, and in-home care to help older adults age with dignity in their communities.

COMPTON, Calif., Jan. 5, 2026 /PRNewswire/ — Habitat Health, in collaboration with Kaiser Permanente, today announced the opening of its first center in the Los Angeles area, serving eligible adults age 55 and older in South Los Angeles. The program offers primary and specialty care, transportation, in-home support, meals, prescriptions, social activities and more—all managed under one roof.

Kaiser Permanente’s Southern California and Habitat Health participants can access industry-leading specialty and hospital-based services at well-established medical centers across the region, including Kaiser Permanente facilities in Downey, Los Angeles, South Bay, and West Los Angeles.

This regional access ensures participants receive coordinated specialty care close to home, while their day-to-day care is managed through Habitat Health’s South LA Center. These services are typically available at no cost to participants who qualify for both Medicare and Medi-Cal through PACE, the Program of All-Inclusive Care for the Elderly, which helps seniors continue living independently at home.

Why This Matters for South Los Angeles

South Los Angeles adults living with chronic conditions – such as diabetes, asthma or hypertension, face significantly higher rates of preventable hospitalizations and emergency department visits than those living in other parts of the county. For example, the diabetes-related hospitalization rate is 2.5 times higher than in West Los Angeles—highlighting serious gaps in outpatient care. Yet the region remains one of the most medically underserved in the county.

Many residents also speak a primary language other than English, creating additional barriers to accessing culturally competent care—a gap Habitat Health is working to close.

“Bringing this center to Compton is about expanding care options for aging adults, including care beyond the four walls of the clinic,” said Dr. Bechara Choucair, chief health officer, Kaiser Permanente, and a Habitat Health board member. “Our partnership with Habitat Health enables Kaiser Permanente to deliver integrated care to more adults 55 and older in South Los Angeles—so they can better manage chronic conditions, avoid unnecessary hospital visits, and continue living in the communities they call home.”

Proven Impact, Rooted in Community

The PACE model is proven to improve health outcomes for older adults, with benefits including fewer hospitalizations, better mental health, enhanced quality of life for both seniors and caregivers, and reduction in racial and economic health disparities.

Habitat Health’s collaboration with Kaiser Permanente brings this evidence-based, community-centered care model to scale in South Los Angeles, to deliver consistent, trusted care to residents in over 60 local zip codes from Long Beach and Watts to Inglewood and Lynwood.

“Opening our center in Compton helps close a real gap in access to care for older adults across South Los Angeles.” said Matthew Bennett, CEO of Habitat Health. “Our goal is simple: to make care easier to reach, more personal, and truly centered on helping older adults stay independent and engaged in the communities they call home.”

About Habitat Health

Habitat Health empowers older adults to live independently by providing comprehensive insurance, medical, and social support services in collaboration with Kaiser Permanente. The program redefines aging in place to bring more good days and a lasting sense of belonging to participants and their caregivers. The new center is located at 1005 East Rosecrans Avenue, Compton, CA.

To learn more, please visit www.habitathealth.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/a-new-kind-of-care-arrives-in-compton-habitat-health-with-kaiser-permanente-opens-south-los-angeles-pace-center-for-adults-age-55-and-over-302652735.html

SOURCE Habitat Health

The new center strengthens the local care infrastructure, delivering integrated medical, social, and in-home care to help older adults age with dignity in their communities.

COMPTON, Calif., Jan. 5, 2026 /PRNewswire/ — Habitat Health, in collaboration with Kaiser Permanente, today announced the opening of its first center in the Los Angeles area, serving eligible adults age 55 and older in South Los Angeles. The program offers primary and specialty care, transportation, in-home support, meals, prescriptions, social activities and more—all managed under one roof.

Kaiser Permanente’s Southern California and Habitat Health participants can access industry-leading specialty and hospital-based services at well-established medical centers across the region, including Kaiser Permanente facilities in Downey, Los Angeles, South Bay, and West Los Angeles.

This regional access ensures participants receive coordinated specialty care close to home, while their day-to-day care is managed through Habitat Health’s South LA Center. These services are typically available at no cost to participants who qualify for both Medicare and Medi-Cal through PACE, the Program of All-Inclusive Care for the Elderly, which helps seniors continue living independently at home.

Why This Matters for South Los Angeles

South Los Angeles adults living with chronic conditions – such as diabetes, asthma or hypertension, face significantly higher rates of preventable hospitalizations and emergency department visits than those living in other parts of the county. For example, the diabetes-related hospitalization rate is 2.5 times higher than in West Los Angeles—highlighting serious gaps in outpatient care. Yet the region remains one of the most medically underserved in the county.

Many residents also speak a primary language other than English, creating additional barriers to accessing culturally competent care—a gap Habitat Health is working to close.

“Bringing this center to Compton is about expanding care options for aging adults, including care beyond the four walls of the clinic,” said Dr. Bechara Choucair, chief health officer, Kaiser Permanente, and a Habitat Health board member. “Our partnership with Habitat Health enables Kaiser Permanente to deliver integrated care to more adults 55 and older in South Los Angeles—so they can better manage chronic conditions, avoid unnecessary hospital visits, and continue living in the communities they call home.”

Proven Impact, Rooted in Community

The PACE model is proven to improve health outcomes for older adults, with benefits including fewer hospitalizations, better mental health, enhanced quality of life for both seniors and caregivers, and reduction in racial and economic health disparities.

Habitat Health’s collaboration with Kaiser Permanente brings this evidence-based, community-centered care model to scale in South Los Angeles, to deliver consistent, trusted care to residents in over 60 local zip codes from Long Beach and Watts to Inglewood and Lynwood.

“Opening our center in Compton helps close a real gap in access to care for older adults across South Los Angeles.” said Matthew Bennett, CEO of Habitat Health. “Our goal is simple: to make care easier to reach, more personal, and truly centered on helping older adults stay independent and engaged in the communities they call home.”

About Habitat Health

Habitat Health empowers older adults to live independently by providing comprehensive insurance, medical, and social support services in collaboration with Kaiser Permanente. The program redefines aging in place to bring more good days and a lasting sense of belonging to participants and their caregivers. The new center is located at 1005 East Rosecrans Avenue, Compton, CA.

To learn more, please visit www.habitathealth.com.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/a-new-kind-of-care-arrives-in-compton-habitat-health-with-kaiser-permanente-opens-south-los-angeles-pace-center-for-adults-age-55-and-over-302652735.html

SOURCE Habitat Health

ecoATM kiosks drive the future of sustainability with 56 million electronic devices collected and $1.8B paid to consumers since its founding

SAN DIEGO, Jan. 5, 2026 /PRNewswire/ — ecoATM ended 2025 with significant progress toward helping create a greener planet, preventing millions of pounds of e-waste from entering landfills and rewarding consumers for responsible recycling through their automated kiosks. Founded in 2009 with a mission to connect people to technology while building a more sustainable future one device at a time, ecoATM is the largest independent recycler of smart devices and manufacturer of device recycling kiosks in the United States.

Key 2025 milestones for the sustainability trailblazer include:

  • 7.49 million devices collected and counting
  • 2,996,000 lbs. of e-waste kept from landfills
  • 7,000th kiosk installed

Notable company milestones for ecoATM in 2025 also include the appointment of new CEO, Matt Furlong, expansion into Canada through their partnership with Walmart, earning the Shelby Report Sustainability in the Food Industry award and adding 21 new retail partners, with 1,100+ new kiosks installed through their existing retail network. With each new kiosk installed, ecoATM makes device recycling accessible to communities, giving shoppers an easy way to make sustainable choices while getting paid.

ecoATM has continued to increase its sustainability impact, keeping 23,509,361 lbs. of e-waste out of landfills and removing 2,476,606 tons of CO2 emissions from the earth’s atmosphere since 2009. That’s the equivalent of 940 fully loaded garbage trucks or the same as taking 430,00 cars off the road.

Since its founding, ecoATM has also seen:

  • 56 million devices collected and recycled or refurbished
  • $1.8B paid to consumers
  • 23,509,361 lbs. of e-waste diverted from landfills

“At ecoATM, our mission has always been rooted in making sustainability accessible to everyone,” said ecoATM CEO, Matt Furlong. “By giving consumers a simple, instant and rewarding way to responsibly recycle their devices, we’re not only reducing e-waste, we’re also empowering millions of people to take part in a more circular, sustainable future. Our kiosks prove that doing the right thing for the planet can also deliver real value to consumers and the communities our retail partners support.”

ecoATM remains committed to building a more sustainable, accessible and rewarding path for device recycling in partnership with its growing network of global retailers. Through continued innovation, strategic retail partnerships and a customer-first approach, ecoATM is making responsible recycling easier to access and integrate into everyday life.

Looking ahead, ecoATM is focused on expanding its network of kiosks, deepening relationships with retail partners and advancing the circular economy by keeping valuable materials in use and out of landfills. As they continue to scale their impact, ecoATM is moving toward its next major milestone: collecting 100 million devices.

About ecoATM

For over 15 years, ecoATM has been a leader in driving the recommerce revolution by expanding access to affordable technology and recycling e-waste. Every year, billions of electronics are discarded into landfills, creating mountains of harmful waste. But many of these devices deserve a second life – one that pays. ecoATM is determined to make it easier than ever for everyone to contribute towards a more sustainable future, one device at a time. Through conveniently located kiosks we give consumers a simple way to dispose of their used phones and other electronics – and get paid for doing it. For retail partners, ecoATM delivers a turn-key, no-cost solution that generates rental income, drives incremental store traffic, enhances the in-store experience and provides measurable sustainability impact.

For more information, visit https://www.ecoatmb2b.com/ 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/2025-year-in-review-ecoatm-surpasses-expectations-and-defines-success-in-sustainability-302652808.html

SOURCE ecoATM

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