Author: sHq_LoGiNz

Download the 2026 Black DIS Report

Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond.

Now in its 15th year, data from the Black Diverse Intelligence Series underscores that cultural and economic impact from Black audiences is only growing. By moving beyond superficial engagement and understanding where Black audiences are headed next, advertisers, marketers, and brands can discover opportunities for real impact.

Findings at a glance:

67% of Black consumers agree they pay more attention to brands that reflect their culture compared to 46% overall.

^{Source: Nielsen Attitudes on Representation Study, 2025}
52% of Black audiences are more likely to purchase from established brands partnering with creators, personalities, or organizations connected to their fandoms or interests.

^{Source: Nielsen Advanced Audience Attitudes Study, 2025}
70% of Black consumers report they’ll stop buying from brands perceived as devaluing their community.

^{Source: Nielsen Attitudes on Representation Study, 2025}
Nielsen’s research confirms that when brands commit to inclusive strategies, informed representation, and powerful storytelling, marketers move beyond simple transactions to generate a profound, emotional connection that cements lasting trust and long-term loyalty.

Inside the 2026 Black DIS Report, you’ll discover four opportunity areas: 

Informed representation matters most

The demand for authenticity has never been higher. Black audiences are more than twice as likely to rank authentic and accurate representation of their race or ethnicity as the strongest motivation to engage with new content.

Black fans are a force across sports

Where Black sports fans can be found and how they engage is evolving. And while Black sports fans are serious about supporting brand sponsors, brands need to be informed, intentional, and purposeful in how they activate in order to benefit.

The unique nature and shifting attention of Black audiences

Live viewing and real-time social media engagement are strong characteristics of Black audiences, averaging nearly five hours more of Live TV than most U.S. viewers. And Black America is fueling growth across the media landscape including a 135% increase in Black heavy podcast listeners.

Winning Black audiences by engaging individual passions and identities

Black audiences are bringing unique perspectives to the individualized passions that fuel today’s subcultures—such as food, travel, reality TV, gaming, and anime. These groups are highly engaged and embrace brands associated with the content and creators they follow.

 

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com. 

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com. 

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com. 

Recently, Chemours announced that Gerardo Familiar, President of the company’s Advanced Performance Materials (APM) business, has been appointed to the SEMI North America Advisory Board (NAAB). SEMI is a global industry association serving thousands of member companies across the semiconductor and electronics design and manufacturing supply chain. The SEMI NAAB serves as the principal advocate for member companies throughout North America, providing strategic guidance on programs that advance semiconductor industry growth, supply chain robustness, sustainability, workforce development, and manufacturing excellence.

“Semiconductors are the backbone of modern technology, and Chemours responsibly delivers essential materials that enable next‑generation performance, efficiency, and the reliability needed,” said Gerardo Familiar, President of Advanced Performance Materials at Chemours. “I am honored to serve on the SEMI North America Advisory Board at such a pivotal time and look forward to partnering with SEMI and its members to help shape the future of the industry and support the continued growth of the North American semiconductor ecosystem.”

“We are delighted to see Gerardo join the SEMI North America Advisory Board,” said Joe Stockunas, President of SEMI America’s. “His deep knowledge of advanced fluoropolymers and leadership across global semiconductor markets make him an ideal advocate for the materials science innovations essential to next-generation electronics.”

Familiar brings more than 25 years of global experience across business strategy, commercial excellence, marketing, finance, product management, operations and regulatory affairs. As President of APM, he leads a portfolio of critical chemistries, including high‑performance fluoropolymers used across semiconductor manufacturing, clean energy, advanced electronics, and other high‑technology sectors. His leadership has been central to Chemours’ efforts to expand capacity, drive product innovation, and champion responsible manufacturing.

Familiar’s SEMI NAAB appointment took effect on January 14, 2026, marking the beginning of his three-year term.

This announcement originally appeared on Chemours.com.