Author: sHq_LoGiNz

Lightweight Poured PU Technology Reclaims its Place in Elite Running and Court Sports

PORTLAND, Ore., March 11, 2026 /PRNewswire/ — For years, industry-standard poured polyurethane (PU) insoles were prized for comfort and durability—however, its weight and density profile have limited its use in premium performance categories. Since DREAMCELL^® VELO’s launch, DSC^® has changed the industry narrative with its breakthrough lightweight poured PU insole technology, engineered to meet the rigorous demands of performance sports, including running, basketball, and tennis. Today, DSC^® released new technical data that supports DREAMCELL^® VELO as a clear leader in the performance category for a poured PU insole.

“Never before was poured PU a solution in the performance conversation, but now, DREAMCELL^® VELO defines it for the elite athlete,” said Mei-Fen Wei, Chief Operating Officer of DSC^®. “DREAMCELL^® VELO is industry-changing and not only delivers a premium lightweight experience with newfound speed-focused advantages, but our direct-pour process creates almost zero material waste.”

In running especially—where every gram counts—traditional poured PU couldn’t compete with lighter foam platforms. DSC^® teams set out to challenge that assumption, creating a breakthrough in the performance category. The DREAMCELL^® VELO innovation stems from applying cross-industry material learnings to meet the footwear performance standards for the elite athlete today.

The new formulation is 60% lighter than traditional poured PU, and delivers excellent resiliency with a low compression set, helping preserve energy transfer over repeated runs, cuts, and jumps. The result is one of the lightest poured PU insole technologies DSC^® has ever created, delivering energy return and long-term performance without the weight. DREAMCELL^® VELO is tuned for performance with its optimized polymer network and cell structure that delivers a faster rebound at a lower density. The lower density mass with high rebound supports faster turnover and reduced fatigue that particularly supports runners, while the resiliency plus low compression set supports a consistent feel through cuts and jumps, and added durability over repeated impacts fine-tuned for sports like basketball and tennis.

DREAMCELL^® VELO vs traditional poured PU*

• Low density profile is .23g/cm³ less (.12 g/cm³ vs. .35g/cm³)
• Approximately 50% rebound performance (vs. 30%)
• Up to 60% lighter material weight for enhanced comfort and efficiency
• Precision molding of intricate design details
• Near zero waste|
  *Performance based on internal ASTM D3574 testing

Performance and lifestyle footwear development teams have responded strongly to DREAMCELL^® VELO’s combination of low weight and robust physical properties. From basketball to running to tennis, brands are recognizing DREAMCELL^® VELO as a versatile solution that bridges comfort and elite performance—while also meeting attractive cost targets.

DSC is committed to creating sustainable solutions for a greener future, including creating eco-innovations like DREAMCELL^® VELO that achieves nearly zero waste. DSC’s direct-pour production reduces trimming and scrap typical of traditional PU methods. DREAMCELL^® VELO is a step in the right direction toward Run the Relay, DSC’s ambitious plan to achieve a zero-carbon, zero-waste future.

DREAMCELL^® VELO will be available to view at The Materials Show in Boston and Portland (March 11-12, 2026).

Since 1945, Dahsheng Company (DSC^®) has been a leader in foam innovation in the sports industry. Known for its premium comfort and performance foam DREAMCELL^® and DURAPONTEX^®, DSC^® partners with top brands and footwear manufacturers worldwide. By advancing innovation and pushing the limits of foam manufacturing, DSC^® is dedicated to creating eco-friendly and advanced foam solutions that set new standards in the industry.

Visit www.dahsheng.com to learn more about DSC^® and its commitment to sustainability and eco-innovation.

Media Contact:
Erin Patterson
t: +1-323-422-0274
e: erin.patterson@writetheskycomms.com

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SOURCE Dahsheng Company

• Genesis Inspiration Foundation donates $50,000 to Young Musicians Unite in support of music education
• Genesis hosts Child Creativity Lab STEAM workshop with Breakthrough Miami for nearly 40 students at Palmer Trinity School

MIAMI, March 11, 2026 /PRNewswire/ — Genesis and Genesis Inspiration Foundation advanced science, technology, engineering, arts, and mathematics (STEAM) education in Florida by connecting students to hands-on learning and artistic exploration. Genesis Inspiration Foundation donated $50,000 to Young Musicians Unite, a nonprofit committed to expanding access to music education for all students regardless of socio-economic background. Genesis Gives, the corporate social responsibility initiative from Genesis Motor America, also organized a STEAM workshop with Breakthrough Miami for nearly 40 students.

“Creative expression plays an important role in how students learn and grow,” said Brandon Ramirez, director, corporate social responsibility, Genesis Motor America, and board member, Genesis Inspiration Foundation. “Through these community-rooted partnerships in Florida, we’re supporting young people’s academic and personal development by creating opportunities for them to explore music and STEAM education.”

Young Musicians Unite (YMU) was awarded a $50,000 grant from Genesis Inspiration Foundation. Currently serving more than 12,000 students across 75 Miami-Dade schools, YMU is the only in-school music education program for grades 5 through 12 in the county. YMU strengthens music education in Title I schools by providing high-quality instruction and opportunities. This grant will support YMU’s free in-school and after-school music programs that inspire personal development, foster a sense of community, and prepare future leaders.

At Palmer Trinity School, Genesis collaborated with Breakthrough Miami to deliver hands-on STEAM learning that encouraged students to explore creativity, design thinking, and sustainability. Breakthrough Miami is a nonprofit that provides an academic enrichment program using a student‑teaching‑students model to expand educational opportunities for under‑resourced students in grades 5 through 12. Following a demonstration of the all-electric Genesis GV60, students participated in a Child Creativity Lab workshop where they imagined and built future mobility concepts with upcycled materials.

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under-resourced communities. Since 2022, Genesis has donated over $2 million to support communities across the country. For more information, visit www.genesisgives.com.

Genesis Inspiration Foundation

Genesis Inspiration Foundation is a 501(c)(3) nonprofit organization committed to connecting youth to the transformative power of the arts. Our mission is to improve educational outcomes by providing access to arts programs that engage and inspire children in under-resourced communities. Founded in 2018, the Genesis Inspiration Foundation has awarded over $13 million in grants to expand youth arts at museums, schools, and community organizations nationwide. With the support of Genesis and its retailers, we are introducing children to a new world of the possible. To learn more, visit us online at www.genesisinspirationfoundation.org.

Genesis Motor North America

Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 90 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

View original content to download multimedia:https://www.prnewswire.com/news-releases/genesis-and-genesis-inspiration-foundation-expand-steam-learning-opportunities-in-florida-302710482.html

SOURCE Genesis Motor America

• Genesis Inspiration Foundation donates $50,000 to Young Musicians Unite in support of music education
• Genesis hosts Child Creativity Lab STEAM workshop with Breakthrough Miami for nearly 40 students at Palmer Trinity School

MIAMI, March 11, 2026 /PRNewswire/ — Genesis and Genesis Inspiration Foundation advanced science, technology, engineering, arts, and mathematics (STEAM) education in Florida by connecting students to hands-on learning and artistic exploration. Genesis Inspiration Foundation donated $50,000 to Young Musicians Unite, a nonprofit committed to expanding access to music education for all students regardless of socio-economic background. Genesis Gives, the corporate social responsibility initiative from Genesis Motor America, also organized a STEAM workshop with Breakthrough Miami for nearly 40 students.

“Creative expression plays an important role in how students learn and grow,” said Brandon Ramirez, director, corporate social responsibility, Genesis Motor America, and board member, Genesis Inspiration Foundation. “Through these community-rooted partnerships in Florida, we’re supporting young people’s academic and personal development by creating opportunities for them to explore music and STEAM education.”

Young Musicians Unite (YMU) was awarded a $50,000 grant from Genesis Inspiration Foundation. Currently serving more than 12,000 students across 75 Miami-Dade schools, YMU is the only in-school music education program for grades 5 through 12 in the county. YMU strengthens music education in Title I schools by providing high-quality instruction and opportunities. This grant will support YMU’s free in-school and after-school music programs that inspire personal development, foster a sense of community, and prepare future leaders.

At Palmer Trinity School, Genesis collaborated with Breakthrough Miami to deliver hands-on STEAM learning that encouraged students to explore creativity, design thinking, and sustainability. Breakthrough Miami is a nonprofit that provides an academic enrichment program using a student‑teaching‑students model to expand educational opportunities for under‑resourced students in grades 5 through 12. Following a demonstration of the all-electric Genesis GV60, students participated in a Child Creativity Lab workshop where they imagined and built future mobility concepts with upcycled materials.

Genesis Gives

Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand’s commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under-resourced communities. Since 2022, Genesis has donated over $2 million to support communities across the country. For more information, visit www.genesisgives.com.

Genesis Inspiration Foundation

Genesis Inspiration Foundation is a 501(c)(3) nonprofit organization committed to connecting youth to the transformative power of the arts. Our mission is to improve educational outcomes by providing access to arts programs that engage and inspire children in under-resourced communities. Founded in 2018, the Genesis Inspiration Foundation has awarded over $13 million in grants to expand youth arts at museums, schools, and community organizations nationwide. With the support of Genesis and its retailers, we are introducing children to a new world of the possible. To learn more, visit us online at www.genesisinspirationfoundation.org.

Genesis Motor North America

Genesis is a new global automotive brand that delivers the highest standards of design, safety, refined performance, and innovation while looking towards a more sustainable future. Drawing from its cultural heritage and distinctly Korean hospitality, Genesis crafts experiences focused on customers as “son-nim”, or honored guests.

Genesis Motor North America offers a growing range of award-winning SUV, sedan, and electric models through its network of more than 200 independent U.S. retailers, in addition to its more than 30 Canadian agency distributors. Genesis now counts more than 90 standalone retail facilities across the North American region, with dozens more in development. Consumers can discover the brand through its many retail points, at Genesis House, the brand’s flagship space in New York City, or online at www.genesis.com.

Please visit our media site for the latest news at www.genesisnewsusa.com (United States) and www.genesisnews.ca (Canada).

View original content to download multimedia:https://www.prnewswire.com/news-releases/genesis-and-genesis-inspiration-foundation-expand-steam-learning-opportunities-in-florida-302710482.html

SOURCE Genesis Motor America