On Tuesday, June 2, KeyBank will proudly celebrate its 35th annual Neighbors Make the Difference Day®, a signature day of service that brings teammates together to support the communities they call home. From 1:00 p.m. to 5:00 p.m., thousands of KeyBank teammates across the country will roll up their sleeves and volunteer alongside local nonprofit partners at nearly 600 projects.

Neighbors Make the Difference Day honors KeyBank’s more than 200 years of service and reflects its ongoing commitment to strengthening communities, supporting neighbors, and making a positive difference – together.

people painting

In addition to building playgrounds, painting homes, refreshing community gardens, cleaning up parks, and supporting local organizations, KeyBank teammates will also host financial education workshops at select sites to help neighbors build confidence and tools for their financial futures.

To support volunteer participation, many KeyBank branches will close at noon on June 2nd. Customers will continue to have access to ATMs, as well as online and mobile banking services.

people cleaning the sidewalk

“Neighbors Make the Difference Day is one of the most meaningful days of the year for our teammates,” said Eric Fiala, Chief Corporate Responsibility Officer for KeyBank. “It’s an opportunity to give back to the communities we care so deeply about and to show up as neighbors, not just bankers. Communities thrive when volunteers unite and we’re proud to invest our time, talent, and heart to help brighten lives in ways that truly matter.”

Neighbors Make the Difference Day began in 1991, when a small group of KeyBank teammates in Alaska came together to volunteer in their community. Just two years later, the program expanded across the company, becoming an official day of service. Today, it stands as one of the nation’s leading corporate volunteer initiatives and a powerful example of how collective action can strengthen communities.

people volunteering

Join the conversation on June 2 by following #KeyBankNMTDD, @KeyBank on Instagram, KeyBank on Facebook at www.facebook.com/keybank, and KeyBank on LinkedIn at https://www.linkedin.com/company/keybank/.

people volunteering

Originally published in the CVS Health National Economic Impact Report

With more than 9,000 locations and 300,000 employees, CVS Health is a driving force in the American economy, delivering $474 billion in economic impact nationwide.

As one of the country’s largest private employers, we’re making health care more affordable and accessible for you and your family.

Discover how our economic footprint benefits communities across the U.S: creating jobs, fueling local investments and generating tax revenue that supports schools, emergency services, infrastructure and more.

With 128 locations, CVS Health is bringing high-quality and affordable care to Louisiana communities, improving people’s health and driving economic growth.

$1.8 Billion in Economic Impact

CVS Health’s operations in Louisiana generated an economic impact of $1.8B in FY24. This includes a direct impact of $998M, $368.9M indirect and $391.2M induced.

Source: Parker Strategy Group using data from CVS Health in IMPLAN

Map shows a sample of CVS Health sites, not a complete list of all operations or pharmacies.

With multiple locations and prescription delivery services, CVS Health proudly serves patients and communities throughout Louisiana.

Supporting and Sustaining Jobs

Overall, CVS Health supported 7,393 jobs in Louisiana in FY24 (3,845 direct employees, 1,694 indirect and 1,854 induced).

Source: Parker Strategy Group using data from CVS Health in IMPLAN

Generating $424.2 Million Labor Income

CVS Health generated $424.2M in total labor income in Louisiana ($183.1M direct, $115.5M indirect and $125.6M induced) in FY24.

Source: Parker Strategy Group using data from CVS Health in IMPLAN

Giving Back to the Community

  • $4.9 Million in Community Support
  • 443 Volunteer Hours

Source: CVS Health, 2024 Data

To learn more, Download national report and Explore impact by state

Methodology

The study is a snapshot of economic impact as of December 31, 2024, unless otherwise noted. Data used to complete the economic analysis was provided by CVS Health. Data supplied included operating expenditures, capital spending, pay and benefits, direct taxes paid and total employees. The colleague data used in the analysis of the report represents the sum total of all colleagues who were in the state at any time in 2024. Average number of CVS Health colleagues reflects a point-in-time estimate in 2024. Primary and secondary data was used to complete the input-output models in IMPLAN. Additional jobs include indirect employment created as a result of CVS Health’s economic impact and induced employment as a result of household spending by CVS Health employees and employees of vendors. The CVS Health colleague and location data is as of January 1, 2025. Patient counts are not unique across mail, retail and specialty pharmacy. Numbers in this report are subject to rounding.

Launched in 2022, Carbon Out is our global employee engagement initiative designed to empower our people to operate sustainably and deliver innovative solutions. Our passionate team, equipped with deep domain knowledge and technical proficiency across various energy sectors, finds innovative ways of reducing both operational and value chain emissions. Through Carbon Out, our people gain access to tools, funding, and resources, enabling them to drive emission reductions throughout our business.

In our 2025 Corporate Sustainability Report, we highlight a range of global projects driven by our employees that reduce our operational emissions, resulting in change in behaviors and actions that drive long- term change. In this article, we take a closer look at one project led by our cultural and change ambassadors in conjunction with the Climate Fresk initiative.

Spotlight on progress: Unlocking Carbon Out ideas through climate awareness

In 2025, cultural and change ambassadors across our internal emissions reduction program – the Carbon Out network – were recognized for their outstanding cross‑company collaboration in building awareness about climate change through the Climate Fresk initiative.

Climate Fresk is an independent non-profit organization for science-based workshops that transform the complexities of climate change into an engaging, team-based learning experience. For our team, the goal was to inspire innovation and accelerate progress toward our emissions reduction goals, building on the belief that deeper climate understanding strengthens engagement, sparks new ideas and empowers teams to translate awareness into meaningful action

The workshops empower participants to act by encouraging personal sustainability practices, deepening their understanding of our sustainability strategy, and brainstorming ideas that could evolve into Carbon Out projects.

Throughout 2025, nearly 900 of our people and more than 200 external partners completed the three‑hour workshop. Their participation fostered collaboration across the scope 3 value chain, enabling customers and suppliers to jointly identify new Carbon Out opportunities and co‑develop practical solutions.

As a recognized nonprofit initiative, each workshop contributes to our corporate volunteering hours. Additionally, we made a donation on behalf of every participant to support the association behind Climate Fresk, amplifying the initiative’s overall social and environmental impact.

Shara Hammond, People & Culture Senior Advisor and fellow Baker Hughes facilitators, Climate Fresk workshop, Houston, Texas.

Our Carbon Out initiative demonstrates how focused action – rather than offsets alone – can deliver meaningful emissions reductions while strengthening operational performance. By equipping our people with the tools, resources, and autonomy to rethink how work gets done, initiatives like this help embed sustainability into day‑to‑day decision‑making across our organization.

For more great examples of our Carbon Out initiative in action, read our 2025 Corporate Sustainability Report to learn more.

By Dianna Delling
Contributor

On June 30, 2021, as drought conditions and record-breaking temperatures bore down on the dry, rugged interior of British Columbia, a spark set off one of the most devastating fires in Canada’s history. The Lytton Creek fire burned for more than a month, ripping through 323 square miles in the rugged Thompson-Nicola region, igniting structures and destroying millions of trees in its wake. Its effect on humans, animals and the landscape, including lands belonging to the Nlaka’pamux and Syilx Nations, who have called the area home for millennia, has been devastating.

Five years later, though, signs of life are slowly returning to one 958-acre portion of the landscape stewarded by the Shackan Indian Band. Here, not far from the Nicola River in the Thompson-Nicola Valley Watershed, some 400,000 evergreen conifer seedlings now dot the fire-scarred soil. The national nonprofit Tree Canada, in partnership with Cariboo Carbon Solutions, Mastercard’s Priceless Planet Coalition and members of the Shackan community, led the restoration project in the spring of 2025 when they planted a mix of resilient native species including Douglas fir, ponderosa pine, lodgepole pine and spruce.

As they drink in snowmelt and establish their root systems, the tender trees are signs of hope that the ecosystem can thrive again. Reforestation projects like this one can accelerate forest regrowth rates by nearly 26%, according to researchers at Northern Arizona University. And they can be essential to recovery in regions like the Thompson-Nicola River Watershed, where fire killed nearly all the trees in some areas and chances of natural recovery are slim.

“We’re doing what we can to ensure that this is a successful planting, which in this part of British Columbia is not an easy feat,” says Colin Little, program manager of the National Greening Program at Tree Canada. “This is hot, dry country. That’s why it’s so susceptible to fires.”

Restoring resilience

Reforesting areas prone to future fires might at first seem counterintuitive. But planting the right trees in the right places can lower burn risk, and trees are vital to overall ecosystem health. They help mitigate the effects of climate change and sequester carbon dioxide. In areas like the Thompson-Nicola Valley, forests also have significant cultural value.

That’s why developing the best reforestation plan for this location required months of collaboration by forestry and ecological experts, Little explains. That included professionals at the Vancouver-based forestry consultancy Cariboo Carbon Solutions, as well as the people who live in the area.

“Members of the Shackan Indian Band shared knowledge of the land that’s been passed down for generations,” Little says. “The local community has been involved every step of the way.”

Before a single seedling went into the ground, he says, Shackan leaders and staff reviewed the planting plan and weighed in on where restoration would happen on their reserve lands, how crews would access the sites, and what a healthy, restored landscape should look like. Community engagement sessions helped surface local priorities and concerns — including ensuring that Tree Canada and its partners were committed for the long haul, not simply planting and leaving.

And as monitoring begins, local First Nations community members are taking an active role in tracking the seedlings’ survival: Cariboo Carbon Solutions has trained community monitors to collect field data to inform future infill planting and long-term stewardship.

A small tree grows on land destroyed by wildfires.

The project isn’t complete with planting. As a follow-up, site monitors walk the land to record conditions and progress and repeat surveys for five years. (Photo credit: OOAK productions)

Reforestation will support plant and animal life, including the moose, elk, mountain goats and black bears that are important parts of local First Nations cultural heritage. Once reestablished, the trees and their intricate root systems will fight soil erosion, prevent flooding and filter water that drains into local rivers and streams, improving water quality and helping the area’s trout and salmon populations thrive.

A mix of trees was selected, with an emphasis on establishing native plants, such as those have resistance to low-intensity fires, such as Ponderosa pine and Douglas fire, for example, develop thick, protective barks as they mature, providing some protection.

“Shelter-based” planting strategies also make a difference, Little explains. Groups of seedlings are planted in carefully selected microsites where landscape features like hills, dips or tree stumps provide protection from the open sun and wind, regulate temperatures and improve moisture availability as they become established.

Timing for the initial plantings is critical as well. Though the seedlings were originally scheduled to be placed in fall 2024, organizers delayed planting work until the following spring because of extremely dry conditions. “We knew that if we planted in the spring, the melting snow and spring rains at the site would improve soil moisture conditions at the time of seedling planting,” Little explains. “That’s part of the process — you have to be adaptive.”

Committed to the journey

This spring, a year after the initial planting, site monitors from Cariboo Carbon Solutions will walk the land, making baseline observations of the seedlings’ progress, and local First Nations community members will continue to collect data at the permanent sample plots over the next several years. Meanwhile, growers at Shackan Nursery, an Indigenous-owned greenhouse, will be supplying native shrub and tree species to Cariboo Carbon Solutions to be planted throughout the valley in the future.as part of the larger initiative to restore those areas of the Nicola Watershed impacted by the fire.

“We’re not just going there to plant trees and then walking away,” Little says. “When we see mortality that exceeds a certain threshold, we’ll come back in to support replanting and infill in areas where it’s appropriate.”

Long-term monitoring methods that go beyond the scope of many forestry projects are standard procedure in those funded by the Priceless Planet Coalition, a program led by from Conservation International, which, with World Resources Institute, partnered with Mastercard to launch the initiative. It aims to restore 100 million trees, with planting sites on six continents, from the High Andes to the coastal blue carbon ecosystems of the Arabian Peninsula to the flooded forests of Cambodia.

Reforestation, after all, is a long game, where commitment and patience are non-negotiables. “We’re still early in the journey,” Little says. “We’re a couple of years into this, and there are many more years to come.”

Continue reading here

Follow along Mastercard’s journey to connect and power an inclusive, digital economy that benefits everyone, everywhere.
 

Why Fractional Staffing

The explosion in fractional staffing has reached the CSR, ESG, and Sustainability world. As companies cut back on their CSR staffing, they realize that they are under-resourced to meet their commitments and achieve their impact goals. So they are hiring fractional experts who can move quickly and efficiently to fill the gap.

As a recent article in Forbes notes“The explosion of fractional leadership represents more than a temporary trend. Companies face mounting pressure to control costs while accessing specialized expertise.”

CSR Talent Group placed two fractional experts in April alone, including:
– Strategic Grants Program Manager (Fortune 1000 data management platform)
– Senior Manager, ESG and Sustainability (Multinational food processing company)

Companies with limited budgets are seeing the value of bringing a senior leader and subject matter expert to help manage complex programs, meet reporting requirements, and even lead the CSR department part-time.

CSR Talent Group has a network of 500 experts available to help relieve your staffing needs, bringing significant ROI to sensitive budgets.

Get in touch with me to learn more.

—Tom Knowlton
CEO, CSR Talent Group

Why Fractional Staffing

The explosion in fractional staffing has reached the CSR, ESG, and Sustainability world. As companies cut back on their CSR staffing, they realize that they are under-resourced to meet their commitments and achieve their impact goals. So they are hiring fractional experts who can move quickly and efficiently to fill the gap.

As a recent article in Forbes notes“The explosion of fractional leadership represents more than a temporary trend. Companies face mounting pressure to control costs while accessing specialized expertise.”

CSR Talent Group placed two fractional experts in April alone, including:
– Strategic Grants Program Manager (Fortune 1000 data management platform)
– Senior Manager, ESG and Sustainability (Multinational food processing company)

Companies with limited budgets are seeing the value of bringing a senior leader and subject matter expert to help manage complex programs, meet reporting requirements, and even lead the CSR department part-time.

CSR Talent Group has a network of 500 experts available to help relieve your staffing needs, bringing significant ROI to sensitive budgets.

Get in touch with me to learn more.

—Tom Knowlton
CEO, CSR Talent Group

Why Fractional Staffing

The explosion in fractional staffing has reached the CSR, ESG, and Sustainability world. As companies cut back on their CSR staffing, they realize that they are under-resourced to meet their commitments and achieve their impact goals. So they are hiring fractional experts who can move quickly and efficiently to fill the gap.

As a recent article in Forbes notes“The explosion of fractional leadership represents more than a temporary trend. Companies face mounting pressure to control costs while accessing specialized expertise.”

CSR Talent Group placed two fractional experts in April alone, including:
– Strategic Grants Program Manager (Fortune 1000 data management platform)
– Senior Manager, ESG and Sustainability (Multinational food processing company)

Companies with limited budgets are seeing the value of bringing a senior leader and subject matter expert to help manage complex programs, meet reporting requirements, and even lead the CSR department part-time.

CSR Talent Group has a network of 500 experts available to help relieve your staffing needs, bringing significant ROI to sensitive budgets.

Get in touch with me to learn more.

—Tom Knowlton
CEO, CSR Talent Group

Why Fractional Staffing

The explosion in fractional staffing has reached the CSR, ESG, and Sustainability world. As companies cut back on their CSR staffing, they realize that they are under-resourced to meet their commitments and achieve their impact goals. So they are hiring fractional experts who can move quickly and efficiently to fill the gap.

As a recent article in Forbes notes“The explosion of fractional leadership represents more than a temporary trend. Companies face mounting pressure to control costs while accessing specialized expertise.”

CSR Talent Group placed two fractional experts in April alone, including:
– Strategic Grants Program Manager (Fortune 1000 data management platform)
– Senior Manager, ESG and Sustainability (Multinational food processing company)

Companies with limited budgets are seeing the value of bringing a senior leader and subject matter expert to help manage complex programs, meet reporting requirements, and even lead the CSR department part-time.

CSR Talent Group has a network of 500 experts available to help relieve your staffing needs, bringing significant ROI to sensitive budgets.

Get in touch with me to learn more.

—Tom Knowlton
CEO, CSR Talent Group

Hower Impact, a boutique sustainability communication and reporting consultancy, announced today that its founder, Mike Hower, has released his new book, Sustainability Storytelling: Communicate Trust, Brand Value and Better Business. Published by the award-winning publisher Kogan Page, the book is now available globally in print and digital formats.

The book arrives at a pivotal moment for corporate sustainability communications. Companies face mounting pressure from regulators, investors, consumers, and employees to communicate sustainability progress accurately and transparently while navigating the twin risks of greenwashing and greenhushing. Many organizations have shifted from overclaiming to saying too little, creating reputational, legal, and stakeholder trust risks at a time when effective communication is increasingly essential to advancing sustainability and business goals.

“Companies are under enormous pressure to communicate sustainability progress responsibly, but many either overcomplicate the message or avoid communicating altogether,” said Hower. “This book is designed to help practitioners communicate sustainability in ways that are credible, strategic, and motivating.”

Sustainability Storytelling is a practical guide for sustainability, ESG, communications, marketing, and legal professionals working to translate sustainable business strategy into narratives that build trust and drive action.

Drawing on nearly two decades of experience, Hower combines perspectives from both journalism and corporate advisory work. Before founding Hower Impact, he covered sustainable business for GreenBiz, TriplePundit, and Sustainable Brands, and has since advised leading global companies on sustainability communications and reporting strategy.

At the core of the book is Hower’s “Four C’s of Effective Sustainability Storytelling”: Context, Compelling, Credible, and Compliant. The framework helps organizations move beyond vague aspirational messaging toward communications grounded in evidence, aligned with business strategy, and designed to withstand stakeholder and regulatory scrutiny.

The book also features insights from sustainability leaders at PepsiCo, Salesforce, SAP, Veolia, and Apollo Global Management, as well as environmental leaders including Denis Hayes, the first Earth Day coordinator. The foreword is written by Joel Makower, chairman and co-founder of Trellis.

“Effective sustainability communication is not about spin or about selling ideas. It’s about helping people see themselves in the story,” writes Makower in the book’s foreword. “It’s about making the abstract concrete, the distant immediate, and the complex relatable. It’s about showing not just what a company is doing, but why it matters to its various publics.”

The book’s endorsers includes sustainability thoughts leaders like Andrew Winston, bestselling author of Green to Gold and Net Positive and practitioners such as Erik Hansen, CSO of Workday, Kati Kallins, Global Head of Sustainability at Adobe, and Carol Cone, CEO at Carol Cone on PURPOSE.

“Sustainability communications isn’t just storytelling—it’s telling stories about something real. Real action. Real impact. Mike Hower’s Four C’s framework helps practitioners bridge that gap: making the message compelling, yes, but also credible, compliant, and grounded in context. If you want your sustainability story to actually land, this is an excellent place to start.” — Andrew Winston, sustainability strategist and bestselling author of Green to Gold and Net Positive

“Meaningful progress starts with internal alignment, and storytelling is the catalyst that turns sustainability strategy into a shared mission. Mike Hower expertly bridges the gap between technical data and effective messaging, providing a roadmap to craft credible narratives that secure leadership buy-in and inspire action from the boardroom to every external stakeholder.” — Erik Hansen, Chief Sustainability Officer, Workday

“In an era of greenwashing scandals and green hushing silence, what is a sustainability practitioner to do? Mike Hower answers that question with precision. At the core of Sustainability Storytelling, is the proprietary 4 C’s framework that transforms critical information into stories with exceptional meaning, impact and inspiration. As he states, “Storytelling gives sustainability its human pulse.” This indispensable guide shows exactly how to make it beat.” — Carol Cone, Founder and CEO, Carol Cone ON PURPOSE

Sustainability Storytelling: Communicate Trust, Brand Value and Better Business is available globally in print and digital formats through major booksellers. Learn more at howerimpact.com/sustainability-storytelling

About Hower Impact
Hower Impact is a sustainability communication and reporting consultancy that helps companies translate sustainability strategy and performance into clear, credible narratives that build stakeholder trust and business value.

Media Contact
Theresa Personna

Read More

Hower Impact, a boutique sustainability communication and reporting consultancy, announced today that its founder, Mike Hower, has released his new book, Sustainability Storytelling: Communicate Trust, Brand Value and Better Business. Published by the award-winning publisher Kogan Page, the book is now available globally in print and digital formats.

The book arrives at a pivotal moment for corporate sustainability communications. Companies face mounting pressure from regulators, investors, consumers, and employees to communicate sustainability progress accurately and transparently while navigating the twin risks of greenwashing and greenhushing. Many organizations have shifted from overclaiming to saying too little, creating reputational, legal, and stakeholder trust risks at a time when effective communication is increasingly essential to advancing sustainability and business goals.

“Companies are under enormous pressure to communicate sustainability progress responsibly, but many either overcomplicate the message or avoid communicating altogether,” said Hower. “This book is designed to help practitioners communicate sustainability in ways that are credible, strategic, and motivating.”

Sustainability Storytelling is a practical guide for sustainability, ESG, communications, marketing, and legal professionals working to translate sustainable business strategy into narratives that build trust and drive action.

Drawing on nearly two decades of experience, Hower combines perspectives from both journalism and corporate advisory work. Before founding Hower Impact, he covered sustainable business for GreenBiz, TriplePundit, and Sustainable Brands, and has since advised leading global companies on sustainability communications and reporting strategy.

At the core of the book is Hower’s “Four C’s of Effective Sustainability Storytelling”: Context, Compelling, Credible, and Compliant. The framework helps organizations move beyond vague aspirational messaging toward communications grounded in evidence, aligned with business strategy, and designed to withstand stakeholder and regulatory scrutiny.

The book also features insights from sustainability leaders at PepsiCo, Salesforce, SAP, Veolia, and Apollo Global Management, as well as environmental leaders including Denis Hayes, the first Earth Day coordinator. The foreword is written by Joel Makower, chairman and co-founder of Trellis.

“Effective sustainability communication is not about spin or about selling ideas. It’s about helping people see themselves in the story,” writes Makower in the book’s foreword. “It’s about making the abstract concrete, the distant immediate, and the complex relatable. It’s about showing not just what a company is doing, but why it matters to its various publics.”

The book’s endorsers includes sustainability thoughts leaders like Andrew Winston, bestselling author of Green to Gold and Net Positive and practitioners such as Erik Hansen, CSO of Workday, Kati Kallins, Global Head of Sustainability at Adobe, and Carol Cone, CEO at Carol Cone on PURPOSE.

“Sustainability communications isn’t just storytelling—it’s telling stories about something real. Real action. Real impact. Mike Hower’s Four C’s framework helps practitioners bridge that gap: making the message compelling, yes, but also credible, compliant, and grounded in context. If you want your sustainability story to actually land, this is an excellent place to start.” — Andrew Winston, sustainability strategist and bestselling author of Green to Gold and Net Positive

“Meaningful progress starts with internal alignment, and storytelling is the catalyst that turns sustainability strategy into a shared mission. Mike Hower expertly bridges the gap between technical data and effective messaging, providing a roadmap to craft credible narratives that secure leadership buy-in and inspire action from the boardroom to every external stakeholder.” — Erik Hansen, Chief Sustainability Officer, Workday

“In an era of greenwashing scandals and green hushing silence, what is a sustainability practitioner to do? Mike Hower answers that question with precision. At the core of Sustainability Storytelling, is the proprietary 4 C’s framework that transforms critical information into stories with exceptional meaning, impact and inspiration. As he states, “Storytelling gives sustainability its human pulse.” This indispensable guide shows exactly how to make it beat.” — Carol Cone, Founder and CEO, Carol Cone ON PURPOSE

Sustainability Storytelling: Communicate Trust, Brand Value and Better Business is available globally in print and digital formats through major booksellers. Learn more at howerimpact.com/sustainability-storytelling

About Hower Impact
Hower Impact is a sustainability communication and reporting consultancy that helps companies translate sustainability strategy and performance into clear, credible narratives that build stakeholder trust and business value.

Media Contact
Theresa Personna

Read More

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