Author: sHq_LoGiNz

3BL, a communications technology company helping organizations transform impact programs into a business advantage, today released Focus, an improved strategic intelligence platform designed to meet the evolving demands of today’s high-pressure corporate communications.

Focus represents the latest milestone in 3BL’s commitment to helping organizations connect purpose and performance. By combining market analysis and industry expertise with cutting-edge distribution and analytics, the platform redefines how organizations engage with an increasingly discerning and data-savvy audience.

We designed Focus by listening to our clients’ needs for practical tools that deliver results you can actually measure. Focus represents a critical evolution of our platform, addressing the challenges our clients face daily. The enhanced research and analysis tools provide clearer market insights, while our distribution network ensures your story reaches the key decision-makers you care about. The new real-time analytics helps teams make smarter decisions with their resources and demonstrate tangible impact.
 

— Charlie Wilkie, CEO, 3BL

A New Standard: Power your message with data, insight and confidence

Focus provides communications leaders with critical tools to balance impact goals while effectively managing their key audiences. Here’s how we work with our clients:

1. Understand the Market

Focus equips teams with insights, peer benchmarking, and strategic analysis to help define and sharpen messaging. By aligning communication strategies with evolving audience expectations and competitive trends, Focus enables brands to be recognized for their values and work.

2. Engage Target Audiences

Through 3BL’s proprietary distribution network—built and refined since 2009—Focus connects organizations with their key stakeholders. From business media and investors to employees and consumers, messages are tailored and targeted to achieve optimal resonance and reach.

3. Measure Your Results

With advanced analytics and performance dashboards, Focus tracks how messaging is landing in real time. Organizations can understand stakeholder sentiment, monitor positioning, and refine campaigns to drive measurable outcomes such as brand trust, awareness and influence.

4. Extend Your Team

Focus is more than a platform—it’s a service-backed solution. 3BL’s Client Success Team integrates seamlessly with internal teams to offer strategic guidance, custom reporting, and executional support, helping even the most resource-constrained teams operate with efficiency and confidence.

Impact communications have never been more important—or more difficult to get right. Get in touch to learn how Focus can help your team deliver smarter impact communications—visit here to explore the platform.

About 3BL

3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we’ve helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support.

3BL, a communications technology company helping organizations transform impact programs into a business advantage, today released Focus, an improved strategic intelligence platform designed to meet the evolving demands of today’s high-pressure corporate communications.

Focus represents the latest milestone in 3BL’s commitment to helping organizations connect purpose and performance. By combining market analysis and industry expertise with cutting-edge distribution and analytics, the platform redefines how organizations engage with an increasingly discerning and data-savvy audience.

We designed Focus by listening to our clients’ needs for practical tools that deliver results you can actually measure. Focus represents a critical evolution of our platform, addressing the challenges our clients face daily. The enhanced research and analysis tools provide clearer market insights, while our distribution network ensures your story reaches the key decision-makers you care about. The new real-time analytics helps teams make smarter decisions with their resources and demonstrate tangible impact.
 

— Charlie Wilkie, CEO, 3BL

A New Standard: Power your message with data, insight and confidence

Focus provides communications leaders with critical tools to balance impact goals while effectively managing their key audiences. Here’s how we work with our clients:

1. Understand the Market

Focus equips teams with insights, peer benchmarking, and strategic analysis to help define and sharpen messaging. By aligning communication strategies with evolving audience expectations and competitive trends, Focus enables brands to be recognized for their values and work.

2. Engage Target Audiences

Through 3BL’s proprietary distribution network—built and refined since 2009—Focus connects organizations with their key stakeholders. From business media and investors to employees and consumers, messages are tailored and targeted to achieve optimal resonance and reach.

3. Measure Your Results

With advanced analytics and performance dashboards, Focus tracks how messaging is landing in real time. Organizations can understand stakeholder sentiment, monitor positioning, and refine campaigns to drive measurable outcomes such as brand trust, awareness and influence.

4. Extend Your Team

Focus is more than a platform—it’s a service-backed solution. 3BL’s Client Success Team integrates seamlessly with internal teams to offer strategic guidance, custom reporting, and executional support, helping even the most resource-constrained teams operate with efficiency and confidence.

Impact communications have never been more important—or more difficult to get right. Get in touch to learn how Focus can help your team deliver smarter impact communications—visit here to explore the platform.

About 3BL

3BL transforms impact and sustainability initiatives into business advantages. Since 2009, we’ve helped 1,500+ organizations—from Fortune 500s to NGOs—connect purpose with performance. Our proprietary platform delivers targeted distribution, strategic insights, and measurable analytics, while our media division TriplePundit provides solutions-focused journalism and brand storytelling support.

Did you know that Henkel North America employs approximately 8,000 employees in more than 70 sites across the U.S. and Canada? Collectively, these sites support two business units: Adhesive Technologies and Consumer Brands.

Our #AViewFrom series features select locations, sharing information and facts about our sites across Henkel North America.

Take a stroll down the grocery store aisle, and you’ll see numerous products that use water-based adhesives that are produced at Henkel’s Greenville, South Carolina manufacturing facility. If an e-tailer package is delivered to your front door, you also benefit from adhesive-related products manufactured in this facility. From tissue to paper towels and bottle labels to Amazon® padded mailers, adhesive materials made by the team at this site are in all of these products and likely part of your life. Learn more in this segment of #AViewFrom: Greenville, SC.

Henkel’s Greenville, SC operation runs 24 hours a day, five days a week, with three production shifts, making water-based adhesives and unique packaging formulations that are used for tissue and paper towel production, bottle labeling, food package sealing, and, perhaps most famously, durable impact-resistant – yet recyclable – padded mailers for the world’s largest e-tailers. Within this 82,000 sq. ft. facility, the tight-knit group of 46 employees manufactures EPIX® brand packaging chemistries, AQUENCE® brand tissue and towel adhesives, and LOCTITE® brand materials that seal food packages and secure paper and foil labels to glass and plastic bottles. Greenville supports Henkel Adhesive Technologies’ packaging and consumer goods business units, shipping products worldwide from this southeastern USA-based site.

“Our team is so focused and passionate about our work, ensuring we consistently produce the highest-quality materials.”

Justin Mayberry, Plant Operations Manager

Over 500 adhesive products are made at the Greenville plant, and manufacturing that many distinct formulations takes tremendous knowledge, dedication, and teamwork. This group of employees – many who have worked here for over 20 years – is extraordinary; they support each other, take great pride in a job well done, and have fun together! The results speak for themselves. It’s why we hold an incredible safety record and enthusiastically take on products that outgrow other facilities.”

Constructed in 1969, the Greenville facility joined the Henkel network in 2004 as part of the company’s purchase of Sovereign Specialty Chemicals. Within the plant, four manufacturing cells house 21 kettles that, in 2024, produced 36 million kgs of material.  Like all Henkel operations, sustainability is imperative, and Greenville’s NoWa (no waste) project is making significant progress toward resource conservation. Water consumption has been cut in half, water reuse programs are in place, the transition to 100% LED lighting is underway, and digital sensors are installed throughout the facility to monitor and analyze energy use to drive efficiency. Greenville is also a zero-waste-to-landfill facility, diverting nearly all its production waste away from landfill sites for reuse or energy conversion.

Safety is the top priority for employees at Greenville, and the team takes great pride in the facility’s excellent safety performance and culture.

“We want everyone to go home exactly the way they came to work, which is why the plant’s safety culture is so vital.”

Cristen Duenas, Safety, Health and Environment Manager

“The engagement in safety protocols is not a top-down directive; it is a mindset that our entire organization embraces because we sincerely care about each other and this plant’s success.”

COMMUNITY PARTNERSHIP

In an initiative that delivers sustainability and community enrichment, Henkel’s Greenville plant has partnered with a local non-profit to repurpose the site’s wooden pallets.

“Instead of disposing of pallets or spending fuel transporting them far from our site, we donate them to an animal refuge in our community called Izzie’s Pond,” explains Jackson Tarleton, Sustainability Specialist.

Partnering to Recycle Pallets

The Greenville plant, and the nearby Enoree, South Carolina adhesives facility, donate used wooden pallets to Izzie’s Pond, a nonprofit that sells some of the pallets to help fund its wildlife rescue and rehabilitation activities and uses others to house wildlife rescues. Henkel’s donation of items that would otherwise be treated as waste has enabled Izzie’s Pond to maintain the critical medical care to over 500 animals injured or orphaned while minimizing the need to dispose of the pallets as landfill waste.

“Some of the pallets are used to construct enclosures that house rescued animals until they are rehabilitated and can return to the wild. It’s gratifying to be a part of this effort, where animals — and our pallets! — get a second chance.”

Jackson Tarleton, Sustainability Specialist

CULTURE AND CAREER

Greenville’s small size is advantageous for employees eager to learn, move within departments, and gain valuable, marketable knowledge.

“Willingness to embrace new challenges offered at our Greenville site has led to new opportunities, and I’m a prime example.”

Kory Anderson, Materials Coordinator

Kory Anderson came to Henkel after beginning his career in finance. “I started in quality control and am now the materials coordinator. I’m also part of our culture-based safety and sustainability teams and have even participated in some plant communications projects. There’s no lack of opportunity to upskill!”

Greenville coworkers’ compassion and caring for each other is palpable; colleagues describe each other as family. Robert Johnson, a production operator affectionately known as ‘RJ’, is one of them. After a medical incident at home led to emergency surgery, RJ was deeply touched – but not surprised – by what he witnessed following his procedure.

“When I woke up, the plant management team was by my bedside. I have no immediate family in this area, but I have my Henkel family. The sincere support of everyone at this site is heartwarming and makes going to work every day a joy.”

Robert Johnson, Production Operator

Did you know that Henkel North America employs approximately 8,000 employees in more than 70 sites across the U.S. and Canada? Collectively, these sites support two business units: Adhesive Technologies and Consumer Brands.

Our #AViewFrom series features select locations, sharing information and facts about our sites across Henkel North America.

Take a stroll down the grocery store aisle, and you’ll see numerous products that use water-based adhesives that are produced at Henkel’s Greenville, South Carolina manufacturing facility. If an e-tailer package is delivered to your front door, you also benefit from adhesive-related products manufactured in this facility. From tissue to paper towels and bottle labels to Amazon® padded mailers, adhesive materials made by the team at this site are in all of these products and likely part of your life. Learn more in this segment of #AViewFrom: Greenville, SC.

Henkel’s Greenville, SC operation runs 24 hours a day, five days a week, with three production shifts, making water-based adhesives and unique packaging formulations that are used for tissue and paper towel production, bottle labeling, food package sealing, and, perhaps most famously, durable impact-resistant – yet recyclable – padded mailers for the world’s largest e-tailers. Within this 82,000 sq. ft. facility, the tight-knit group of 46 employees manufactures EPIX® brand packaging chemistries, AQUENCE® brand tissue and towel adhesives, and LOCTITE® brand materials that seal food packages and secure paper and foil labels to glass and plastic bottles. Greenville supports Henkel Adhesive Technologies’ packaging and consumer goods business units, shipping products worldwide from this southeastern USA-based site.

“Our team is so focused and passionate about our work, ensuring we consistently produce the highest-quality materials.”

Justin Mayberry, Plant Operations Manager

Over 500 adhesive products are made at the Greenville plant, and manufacturing that many distinct formulations takes tremendous knowledge, dedication, and teamwork. This group of employees – many who have worked here for over 20 years – is extraordinary; they support each other, take great pride in a job well done, and have fun together! The results speak for themselves. It’s why we hold an incredible safety record and enthusiastically take on products that outgrow other facilities.”

Constructed in 1969, the Greenville facility joined the Henkel network in 2004 as part of the company’s purchase of Sovereign Specialty Chemicals. Within the plant, four manufacturing cells house 21 kettles that, in 2024, produced 36 million kgs of material.  Like all Henkel operations, sustainability is imperative, and Greenville’s NoWa (no waste) project is making significant progress toward resource conservation. Water consumption has been cut in half, water reuse programs are in place, the transition to 100% LED lighting is underway, and digital sensors are installed throughout the facility to monitor and analyze energy use to drive efficiency. Greenville is also a zero-waste-to-landfill facility, diverting nearly all its production waste away from landfill sites for reuse or energy conversion.

Safety is the top priority for employees at Greenville, and the team takes great pride in the facility’s excellent safety performance and culture.

“We want everyone to go home exactly the way they came to work, which is why the plant’s safety culture is so vital.”

Cristen Duenas, Safety, Health and Environment Manager

“The engagement in safety protocols is not a top-down directive; it is a mindset that our entire organization embraces because we sincerely care about each other and this plant’s success.”

COMMUNITY PARTNERSHIP

In an initiative that delivers sustainability and community enrichment, Henkel’s Greenville plant has partnered with a local non-profit to repurpose the site’s wooden pallets.

“Instead of disposing of pallets or spending fuel transporting them far from our site, we donate them to an animal refuge in our community called Izzie’s Pond,” explains Jackson Tarleton, Sustainability Specialist.

Partnering to Recycle Pallets

The Greenville plant, and the nearby Enoree, South Carolina adhesives facility, donate used wooden pallets to Izzie’s Pond, a nonprofit that sells some of the pallets to help fund its wildlife rescue and rehabilitation activities and uses others to house wildlife rescues. Henkel’s donation of items that would otherwise be treated as waste has enabled Izzie’s Pond to maintain the critical medical care to over 500 animals injured or orphaned while minimizing the need to dispose of the pallets as landfill waste.

“Some of the pallets are used to construct enclosures that house rescued animals until they are rehabilitated and can return to the wild. It’s gratifying to be a part of this effort, where animals — and our pallets! — get a second chance.”

Jackson Tarleton, Sustainability Specialist

CULTURE AND CAREER

Greenville’s small size is advantageous for employees eager to learn, move within departments, and gain valuable, marketable knowledge.

“Willingness to embrace new challenges offered at our Greenville site has led to new opportunities, and I’m a prime example.”

Kory Anderson, Materials Coordinator

Kory Anderson came to Henkel after beginning his career in finance. “I started in quality control and am now the materials coordinator. I’m also part of our culture-based safety and sustainability teams and have even participated in some plant communications projects. There’s no lack of opportunity to upskill!”

Greenville coworkers’ compassion and caring for each other is palpable; colleagues describe each other as family. Robert Johnson, a production operator affectionately known as ‘RJ’, is one of them. After a medical incident at home led to emergency surgery, RJ was deeply touched – but not surprised – by what he witnessed following his procedure.

“When I woke up, the plant management team was by my bedside. I have no immediate family in this area, but I have my Henkel family. The sincere support of everyone at this site is heartwarming and makes going to work every day a joy.”

Robert Johnson, Production Operator

By Doug Segrest

Nadia Hamilton was just 8 years old when she decided she was going to help her younger brother with his morning routine.

Troy wasn’t a procrastinator getting ready for school. Instead, Nadia quickly realized, he was overwhelmed.

Growing up I noticed Troy struggled with day-to-day tasks.

“Troy is autistic,” Nadia Hamilton told a group of Regions associates gathered for Banking for Everyone, part of a celebration of Autism Awareness Month. “Growing up I noticed Troy struggled with day-to-day tasks. Everything from getting up in the morning, making breakfast, brushing your teeth. You probably did it without thinking too much about the steps. People like Troy struggled with these tasks because so many people with autism have anxiety.”

She developed step-by-step guides that simplified the tasks and made Troy’s life much easier.

Today, the idea she had as a child in Toronto is now the basis for Magnusmode, which helps people with disabilities live more independently. The popular MagnusCards app provides simple instructions on everything from local travel to daily tasks to banking.

Magnusmode works with 60-plus inclusion partners, including Regions Bank. Specifically, the Regions MagnusCards provide easy-to-follow digital guides that help with using a debit card, opening a checking account, depositing a check, withdrawing cash and using Regions Online Banking. It’s part of Regions’ larger commitment to inclusive and accessible banking for all.

Regions is designated as an autism-friendly bank.

“This is an inclusion revolution,” Hamilton said.

And sharing this revolution is important to Regions and the bank’s Disability Services and Outreach Manager, Schiela Peña.

“Regions is designated as an autism-friendly bank,” Peña said. “We go the next step to having our sensory kits and designated quiet rooms, to make it a more welcoming, inclusive environment.

“One thing we want our associates to walk away from today is knowing that we have these great resources.”

Magnusmode has been a leader of the autistic community since Hamilton founded it in 2015. A decade later, almost 200,000 people utilize the MagnusCards app, with more coming online each day.

Regions has partnered with Magnusmode since 2023 and the five-card decks offered on the Regions app include directions in English and Spanish.

We are bringing a group that previously was kind of on the outskirts to the table, while providing the tools and services to bring them into the mainstream.

Nadia Hamilton

The app builds on data provided by clients to improve the experience. Caregivers are also asked to contribute their thoughts to continue to evolve.

“We are bringing a group that previously was kind of on the outskirts to the table,” Hamilton said, “while providing the tools and services to bring them into the mainstream.”

The app is accessible in a number of ways, but Hamilton said 70 percent of users discover MagnusCards by searching for help online.

As a result, “we’re empowering the community to be creators,” Hamilton said.

Empowering associates and customers are Peña’s goals, as well.

“Autism is near and dear to my heart,” Peña said. “I know that it can really put families in a tailspin because it’s not one size fits all. It looks different for everyone who is impacted.”

By providing help, Regions works to make life easier.

“These are things Regions can do. But, even better, we have resources and partners who we can connect you to. That way, we meet you where you are based on what your need is. And that’s important to all of us.”