Unilever, Asahi, and Amcor are among the initial global brands and packaging producers trialing Deepnest to design more sustainable packaging

LONDON, June 24, 2025 /PRNewswire/ — Greyparrot, a global leader in waste analytics, has launched Deepnest: a world-first AI waste intelligence platform that gives brands direct access to their recyclable waste data. What happens to products when they become waste is a knowledge gap for most industries. This is due to limitations of waste infrastructure and a lack of available data. Deepnest plugs this knowledge gap, unlocking post-use packaging performance insights to help brands shape their products and business models.

Recyclable materials offer a powerful opportunity for both business growth and environmental gains, but brands aren’t able to fully tap into this potential. By 2040, regulations like virgin plastic taxes and EPR fees could cost global businesses up to $100 billion[RB1] every year. With 95% of plastic packaging discarded after a single use,[RB2] keeping materials in the value chain longer is key to improving circularity and reducing financial risk. Consumer goods brands currently spend millions annually on product innovation, testing centers, and consultants to improve their packaging, but lack the real-world data to validate these developments.

Greyparrot’s latest product, Deepnest, delivers detailed, product-level data to brands. This unlocks commercial insights by tracking packaging performance by brand, material, product type, and region. It reveals exactly how packaging moves through the waste system: what’s sorted, recycled, or lost. No assumptions or guesswork: just the objective, data-led truth.

Powered by Greyparrot Analyzer AI-camera systems in material recovery facilities, Deepnest relies on the world’s most comprehensive household packaging waste database – these systems process over 40 billion waste objects annually across more than 20 countries. Greyparrot currently detects $1 billion worth of recyclable materials in the waste streams it monitors, and estimates that, if rolled out globally, its systems could uncover up to $100 billion in recyclable value every year by 2040.

Using this data, Deepnest then provides brands with actionable insights, generating tailored recommendations to improve packaging, from shape and color to material composition. This allows brands to measure the real-world impact of their product innovations for the first time. Brands can use Deepnest to:

  • Benchmark packaging recycling performance against competitors and category standards
  • Test and compare packaging formats within sub-brands before scaling across the full portfolio
  • Identify specific design elements that reduce recyclability in priority markets
  • Quantify the impact of R&D efforts, packaging innovations, and circularity interventions

Greyparrot’s ultimate ambition is that Deepnest will not only reduce financial risk, but help brands keep much higher volumes of their recyclable waste in their own value chain. This provides financial value as well as driving a more transparent and truly circular economy.

Ambarish Mitra, Co-founder of Greyparrot, said: “The term ‘waste’ is itself a misnomer – our data shows that post-consumption materials are worth billions to our global economy. For too long, brands have had to operate with little visibility into their packaging’s end-of-life. Empowering brands with real-world data on their products’ recyclability gives them a huge competitive advantage, which is exactly what Deepnest is designed to do. As regulations tighten and consumer demands grow, winners will be those who act on real-time insight — and can prove it.”

Unilever and Amcor are some of the major consumer goods brands and packaging producers trialing Greyparrot’s technology to navigate the changing landscape for waste material and unlock its business-critical insights.

Dr Liz Smith, Global R&D Head of Deodorants at Unilever, said: “AI-enabled waste intelligence tools have great potential to provide new visibility into how packaging is actually being sorted and processed in real-world recycling systems. Our goal is to reduce our virgin plastic use and make our plastic packaging reusable, recyclable or compostable – and insights like these could critically help to inform future packaging design, enable recyclability in practice and at scale, and increase the supply of high-quality recycled materials.”

Sandra Gibbs, Chief Supply Chain Officer at Asahi Beverages, said: “Asahi Beverages has made big strides in sustainable packaging, including switching to 100% recycled plastic bottles for brands like Pepsi Max, Solo, Schweppes, and Sunkist. We also operate Australia’s largest PET recycling facility—a joint venture with Coca-Cola Europacific Partners—and we’ve been looking for real-time data to help maximize its impact. That’s why we installed Greyparrot Analyzers to unlock operational data to improve recycling quality and output. Deepnest can transform that data into insights to guide smarter packaging design from the outset. We’re exploring how this technology can help us embed a data-driven approach across the entire packaging lifecycle, moving us closer to 100% circular packaging.”

Mark Roberts, Circular Economy Director at Amcor, said: “The packaging industry relies on lab-scale testing and software models to predict recyclability of packaging solutions, but actual real-life data is missing, given the huge resources it would take to get real waste data at scale from operating facilities. With Greyparrot’s AI-powered waste intelligence, Deepnest is unlocking real-world recyclability data that the packaging data chain has been missing.”

[RB1]https://www.pew.org/-/media/assets/2020/07/breakingtheplasticwave_report.pdf

[RB2]https://www.ellenmacarthurfoundation.org/plastics-and-the-circular-economy-deep-dive

About Greyparrot
Greyparrot (https://www.greyparrot.ai/) is using AI to revolutionize the resource value chain by gathering previously unavailable data on waste streams. Its systems collect real-time data on global waste streams, detecting over 40 billion waste objects in 2024 alone. In the process, the company has created one of the world’s most comprehensive waste datasets. That data equips recyclers, brands, and regulators with actionable intelligence to improve efficiency, accountability, and sustainability in the global resource ecosystem.

Media Contact:
Kyle Austin
BMV for Greyparrot
6175640446
KYLE@BEANTOWNMV.COM

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SOURCE Greyparrot

MBAK Energy Solutions Debuts at the Battery Show Asia – Long awaited shipment of electric tax bikes arrived in Mombasa, Kenya

SEOUL, South Korea and SHENZHEN, China and WILMINGTON, N.C., June 24, 2025 /PRNewswire/ — MIA GLOBAL is executing a key component of its long-term strategic growth plan. This involves a significant rebranding initiative centered around its recently acquired controlling interest in Alternet Systems Inc., a company founded in 2000 and previously traded on the US OTC market under the ticker symbol ALYI. The rebranding effort will see Alternet Systems Inc. relaunched as MBAK Energy Solutions Inc., reflecting a strategic shift in focus and  a new direction for the company’s operations. The exact details of this strategic shift, including the specific areas of energy solutions MBAK will target, remain to be announced. MIA GLOBAL’s acquisition and subsequent rebranding suggest a considerable investment and a belief in the future potential of the rebranded entity. The announcement of the new ticker symbol for MBAK Energy Solutions Inc. will signal the completion of the rebranding process and the commencement of trading under the new identity. This rebranding is a substantial step for both MIA GLOBAL and the formerly known Alternet Systems Inc., marking a significant milestone in their respective corporate histories.

MBAK, under its newly adopted name, is expanding its current operations to encompass a comprehensive approach to the battery industry. This includes not only the design and development of batteries themselves, but also the entire manufacturing process and the crucial supply chain necessary for efficient production and distribution. Furthermore, MBAK’s focus extends to the broader field of energy storage technology and its diverse applications. This strategic diversification positions MBAK for significant growth within the rapidly evolving energy sector.”MBAK Energy Solutions Inc.’s formation is a strategic repositioning for substantial growth, driven by a robust order pipeline and proven success in meeting global demand for sustainable energy solutions,” said Chairman Michelle Boos.

In a significant development and in the spirit of “promises made, promises kept”, Chairman Michelle Boos has announced the arrival of a highly anticipated shipment  of electric taxi bikes in  the port of Mombasa, Kenya. This marks a key milestone for MBAK’s expansion into the African market and hence taken over the relay set by the former Alternet Systems Inc. The company is now aiming for a substantial market penetration, projecting deliveries of over 2000 electric taxi bikes to East and West African markets by the end of 2025 and continuing into 2026. This ambitious target underscores MBAK’s commitment to providing sustainable transportation solutions across the region and highlights the significant potential of the African market for electric vehicles. The successful port arrival represents a crucial step in fulfilling this ambitious goal and bringing MBAK’s innovative electric transportation solutions to a wider audience.

MBAK will showcase its innovative products at The Battery Show Asia in Hong Kong. The event will take place from July 15th to July 17th, and MBAK’s booth will be located in Hall 5, number 5D20. Attendees interested in learning more about MBAK’s offerings are encouraged to visit their booth during the show’s opening hours. The Battery Show Asia is a significant industry event, providing a platform for companies to display their latest advancements in battery technology and related products. MBAK’s presence at this event highlights their commitment to the Asian market and their dedication to showcasing their technological capabilities to potential clients and partners. Visitors to booth 5D20 can expect to see firsthand demonstrations and detailed information on MBAK’s products.

MBAK engages in the development, manufacturing and commercialization of non fossil fuel products. MBAK specialized in lithium, sodium and solid state batteries and battery manufacturing and supply chain equipment. Interested parties are welcome to visit MBAK website at www.mbakcorp.com

MIA GLOBAL USA INC is a green energy company conceptualizing, designing, manufacturing and commercializing e-mobility products for automotive, maritime and aeronautical uses.  MIA Global’s current operating business focuses on the commercialization of in-house manufactured e-bikes, golf carts and specialized batteries for niche applications.  MIA Global affiliated companies has sold over 5600 electric vehicles since 2010.  In 2022 it expanded into the USA with a corporate office in New York. After a successful 2023 CES Show (Las Vegas), MIA Global has partnered with importers, distributors, and dealers throughout the United States with sales currently focused on electric golf carts, e-bikes, scooters, three wheelers, e-utility vehicles, and electric boats.

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SOURCE MIA GLOBAL USA INC.

A new space to foster collaboration, innovation, and hands-on learning in solar energy — part of Trinasolar’s growing global network of university-linked Demo Centers.

MADRID, June 23, 2025 /PRNewswire/ — Trinasolar, a global leader in smart solar and storage solutions, and the Instituto de Energía Solar at the Universidad Politécnica de Madrid have officially inaugurated their joint Demo Center, located on the university’s campus in the Spanish capital.

The opening of this Demo Center marks a significant milestone in the strategic partnership launched in early 2024 between Trinasolar and the Universidad Politécnica de Madrid. More than just a technology showcase, the center underscores the shared values of innovation, knowledge exchange, and long-term collaboration that define this alliance. It is designed to serve as both a real-world testbed for emerging solar technologies and a collaborative space for joint R&D, training, and open innovation in the renewable energy sector.

Visitors to the Demo Center will have the opportunity to explore the performance of Trinasolar’s proprietary Vertex N series photovoltaic modules, as well as its complete range of solar mounting solutions, including the Vanguard 1P and 2P trackers, and the FixOrigin fixed-tilt structure.

“This Demo Center represents a bridge between innovation and collaboration,” said Gonzalo de la Viña, President of Trinasolar Europe. “It allows us to demonstrate the quality and performance of our latest technologies to our European partners while deepening our joint work with one of Europe’s leading solar research institutions.”

From the Instituto de Energía Solar, Ignacio Antón Hernandez, Director at Instituto Solar, added: “Having access to such advanced technologies on campus opens up great opportunities for our students, researchers and collaborative projects. It’s a living lab, and also a space for connection with the industry.”

The inauguration, held on June 18th, brought together representatives from academia, industry, and the renewable energy sector, reinforcing Trinasolar’s broader commitment to supporting the global energy transition through local partnerships.

In addition to the Madrid facility, Trinasolar recently opened another Demo Center in São Paulo, Brazil, in collaboration with Facens University. This initiative is part of a growing global network of collaborations with academic institutions, designed to foster talent development, research, and innovation in solar energy around the world.

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SOURCE Trinasolar

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