Author: sHq_LoGiNz
Beginning in New York City with the unmistakable voice of ‘Mr. Goal’ blasting from its speakers, and making its way to Mexico City, Buchanan’s Whisky is launching a music-fueled tribute to Latino fútbol culture, with surprise appearances, free merch and a chance to score tickets to the FIFA World Cup 2026™!
NEW YORK, July 14, 2025 /PRNewswire/ — With less than one year to go before the tournament, official North American whisky supporter of the FIFA World Cup 2026™ Buchanan’s Blended Scotch Whisky has teamed up with legendary fútbol commentator, Andrés Cantor, inviting fans to celebrate fútbol culture with the launch of the Buchamión—a music-fueled mobile celebration powered by rhythm, pride, and community – disrupting the streets with a custom chant, and transforming city blocks into vibrant celebrations that are unapologetically Latino and unmistakably Buchanan’s.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/buchanans_whisky/9343551-en-buchanans-whisky-fifa-world-cup-2026-kickoff-countdown
Inspired by the iconic pregoneros of Latin America— trucks run by local vendors, known for blasting announcements and advertisements across local neighborhoods—the Buchamión features sixteen speakers atop a 27-foot truck decorated with vibrant, fútbol-inspired artwork designed by Kids of Immigrants that brings the sound and energy of Latino celebration to fans across the city.
At the center of the experience is a custom-recorded chant created in partnership with United Masters and recorded by The legendary voice behind “¡GOOOOOOOOL!” — fútbol commentator, Andrés Cantor—whose unmistakable voice, set against the beat of Latin music, brings to life a chant that has echoed across Latin America for decades whenever a team qualifies for the FIFA World Cup™ – “Nos Vamos Al Mundial” (we’re going to the World Cup!). Remixed with Buchanan’s flavor and blasted from the Buchamión and across digital feeds, Buchanan’s will announce the brand’s very own FIFA World Cup 2026™ debut by blasting “¡Nos Vamos al Mundial de la FIFA 2026™!” from New York City to Mexico City and beyond.
“I’ve been calling fútbol matches for the last 40 years, so to me, it is more than just a game – it’s emotion, passion and part of my Argentinean identity that moves me every time I make a goal call! And to see it resonate so deeply with fans from around the world, Spanish speaking or not, is incredible,” said Andrés Cantor. “Lending my voice to Buchanan’s for this chant, the Buchamión and this celebration is another way for me to show off what makes Latino fútbol culture special and share that spirit of the game with fans.”
On Sunday, July 13, marking less than a year until FIFA World Cup 2026™, the Buchamión traveled across Manhattan, Queens and Brooklyn popping up at community hotspots including Flushing Meadows Park, El Basurero and BK Backyard Bar, rallying fans with surprise and delight experiences where the unmistakable roar of el ritmo Latino met true, fútbol passion. Stops throughout the day featured free merch, music, surprise appearances from Andrés Cantor and unforgettable moments where twelve lucky fans won tickets to the FIFA World Cup 2026™ by competing to see who can hold their “goooooool” the longest.
The event culminated with a high-energy party and surprise performance by Colombia’s own, DJ Pope, transforming the Buchamión into a mobile stage and uniting fans in a vibrant celebration of fútbol, music, cocktails and culture.
With music, movement, and el ritmo Latino at the heart of every celebration, Buchanan’s and Andrés Cantor invite fans who are aged 25+ to join the experience by showing off their own rhythm and moves, and visiting www.spiritspromos.com/buchanans/dance-contest to enter the Buchanan’s x FIFA World Cup 2026™ Dance Contest and showing off their best soccer goal celebration dance for a chance to win FIFA World Cup 2026™ tickets. Seven lucky fans with the best goal celebration dances can win up to four (4) tickets to a Group stage match in the U.S. at the FIFA World Cup 2026™ soccer tournament and a $6,500 e-gift card! The contest is open to fans until February 28, 2026.†
“As the Official Whisky Supporter in North America of the FIFA World Cup 2026™, Buchanan’s is proud to celebrate the Latino way of watching, feeling, and living fútbol,” says Linda Lagos-Morales, Brand Director, Buchanan’s Scotch Whisky. “From New York to across the nation and beyond, we’re bringing the Buchamión to fans so that they can experience the game with rhythm, energy, and unmistakable Buchanan’s flair, making it the go-to spirit for fútbol season.”
Buchanan’s will keep the momentum going throughout the year as the Buchamión continues its borderless celebration, showing up next in Mexico City before heading back stateside for events across five FIFA World Cup 2026™ U.S. host cities – Miami, Los Angeles, Houston, Dallas, and Chicago.
If dancing isn’t your thing, Buchanan’s invites consumers to raise a glass to your nations team with a Buchanita—a vibrant cocktail that pairs perfectly with the passion of the FIFA World Cup 2026™.
INGREDIENTS
- 1.5 oz Buchanan’s 12-Year-Old DeLuxe Blended Scotch Whisky
- 4 oz fresh pineapple juice
- Garnish: Pineapple leaf
- Glassware: Rocks
DIRECTIONS
- Vigorously shake Buchanan’s DeLuxe with the juice in a cocktail shaker filled with ice.
- Pour over a rocks glass filled with ice cubes and garnish with a pineapple leaf.
To learn more visit www.BuchanansWhisky.com. Buchanan’s Whisky is available for purchase online and in retail stores nationwide wherever fine spirits are sold, at a retail price of $29.99.
†NO PURCHASE NECESSARY. VOID IN AK, HI & WHERE PROHIBITED BY LAW. INTERNET ACCESS & VALID E-MAIL REQUIRED. Video must be original, cannot violate 3rd party rights and only include persons 25+ with their consent. Videos with nudity and other inappropriate content automatically disqualified. By entering, you assign all rights in content to Diageo Americas, Inc. One (1) entry per person. Sponsor to choose Match in its sole discretion (Group Stage is June 12 – 27, 2026). 1 National Prize and 1 Prize in each of the following: CA, FL, IL, NJ, NY, TX. Winner’s guests must be 21+. Expenses are winner’s sole responsibility. Alcohol NOT part of prize. See Official Rules at www.spiritspromos.com/buchanans/dance-contest for full details, including prize restrictions, additional restrictions on video content and judging criteria. Sponsor: Diageo Americas, Inc., New York, NY. Please Drink Responsibly. BUCHANAN’S Blended Scotch Whisky. 40% Alc/Vol. Imported by Diageo, New York, NY.
The FIFA World Cup logo is a trademark owned by the Fédération Internationale de Football Association.
Fédération Internationale de Football Association has not sponsored or offered the Contest.
About BUCHANAN’S Blended Scotch Whisky
BUCHANAN’S Blended Scotch Whisky’s true purpose is to unite all who bring their 100% Hispanic and 100% American identities together to live a 200% life. It was created to be shared with one another and enjoyed by all, because our founder, James Buchanan believed in the power of sharing. The BUCHANAN’S Blended Scotch Whisky brand has more than 130 years of authentic heritage, and every bottle represents James Buchanan’s commitment to creating the finest blended Scotch Whiskies. The BUCHANAN’S Blended Scotch Whisky Portfolio features five gold award-winning marques, including: BUCHANAN’S DeLuxe Blended Scotch Whisky, BUCHANAN’S Pineapple, BUCHANAN’S MASTER Blended Scotch Whisky, BUCHANAN’S Special Reserve Blended Scotch Whisky, and BUCHANAN’S RED SEAL Blended Scotch Whisky. All of these marques have been recognized in the most prestigious international spirits competitions. In 2025, BUCHANAN’S DeLuxe Blended Scotch Whisky won Double Gold and at the San Francisco World Spirits Competition and Gold in the International Spirit Competition. For more information, visit www.BuchanansWhisky.com or connect with us on Facebook and Instagram
About ANDRÉS CANTOR
For more than four decades, Andrés Cantor has been one of the most influential voices in sports broadcasting, championing the growth of soccer in the United States and internationally. Known worldwide for his iconic “Gooooal!” call, Cantor has served as Telemundo’s lead soccer play-by-play announcer since 2000 and has also contributed to NBC Sports’ coverage of the English Premier League and the Olympic Games.
Before Telemundo, Cantor’s groundbreaking work at Univision — particularly his electrifying calls during the 1994 FIFA World Cup — ignited national interest in soccer and cemented his status as a cultural icon. His career spans 14 FIFA World Cups and daily radio broadcasts through Fútbol de Primera, the nationally syndicated network he founded, which airs across more than 100 U.S. markets.
A recipient of nine Emmys including a Lifetime Achievement Emmy and a member of the National Soccer Hall of Fame, Cantor has been honored by the Hispanic Heritage Foundation and recognized by FIFA Magazine as one of the world’s top 10 broadcasters. His versatility extends to English-language coverage, most recently joining his son, Nico Cantor, on Paramount+ for the 2025 CONCACAF Nations League semifinals.
Born in Buenos Aires and based in Miami, Cantor’s voice resonates across generations, with appearances in pop culture favorites like The Simpsons and Muppets Most Wanted, campaigns for major brands including Nike, Pepsi, Volkswagen, and Budweiser and preparing to announce his 15th FIFA World Cup in 2026.
About DIAGEO
DIAGEO is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, CÎROC and Ketel One vodkas, Casamigos, DELEÓN and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness. DIAGEO is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about DIAGEO, our people, our brands, and performance, visit www.diageo.com. Visit DIAGEO’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Instagram for news and information about DIAGEO North America: @Diageo_NA. Celebrating life, every day, everywhere.
Media Contact: Buchanans@HunterPR.com
View original content:SOURCE Buchanan’s Blended Scotch Whisky
KIRKLAND, Wash., July 14, 2025 /PRNewswire/ — Take This is proud to announce the return of its Accelerate Mentorship Program, a groundbreaking initiative for emerging professionals working at the intersection of the games and mental health industries. Accelerate is designed to advance the quality of mental health research, game design, and community interaction within gaming spaces, while also supporting individuals whose voices and presence have historically been excluded. Now entering its second season, Accelerate offers one-on-one mentorship, professional development, and a robust support network aimed at developing future leaders who will champion mental health and inclusion across the industry.
Applications for Accelerate Season 2 are officially open and will remain open through Sunday, July 27. Interested applicants can apply at takethis.org/accelerate.
“Accelerate is a mentorship program with the power to shape both the games industry and the communities it serves,” said Dr. Sarah Hays, Accelerate Program Manager. “By investing in the next generation of mental health and gaming professionals, we’re helping build a future where both game creators and players are better supported.”
Accelerate Season 2 builds on the success of the pilot program, which saw fellows take significant strides in their careers and personal development. Many participants landed new jobs, launched new projects, and formed long-lasting relationships with peers and mentors across both fields.
Accelerate Season 2 is made possible through the generous support of both lead funder Riot Games and Unlikely Collaborators, whose partnership helps keep the program accessible, impactful, and free for all participants.
“I’m so pleased that Riot Games and Unlikely Collaborators share our vision for cultivating a community of professionals who understand both games and mental health,” said Dr. Kelli Dunlap, Executive Director at Take This. “With their support, Accelerate has the potential to create meaningful shifts in how games are made, played, and supported.”
“As longtime supporters of Take This we’re thrilled to see them bring back the Accelerate program for Season 2 to continue to help aspiring gaming and mental health professionals,” said Jeffrey Burrell, Head of Social Impact, Riot Games. “The work that Take This is doing in the mental health and gaming space is unlike any other organization and Riot is proud to be a part of their mission to create a safer and more inclusive industry for all.”
“There’s so much pressure to have it all figured out. Accelerate gives people space to pause, question the beliefs they’re carrying, and reconnect with what really matters not just in work, but in being human. Through mentorship, community, and real conversations, it helps untangle the internal narratives that often go unexamined,” said Elizabeth R. Koch, Founder and Chair of Unlikely Collaborators.
For more information about Accelerate and how to apply, visit takethis.org/accelerate.
About Take This
Take This is a mental health nonprofit serving the game community and industry. Since 2013, Take This has provided education, support, and resources to improve the mental well-being of everyone who plays and makes games.
About Riot Games
Riot Games was founded in 2006 to develop, publish, and support the most player-focused games in the world. In 2009, Riot released its debut title, League of Legends, which has gone on to be one of the most-played PC games in the world. In the years that followed, Riot released VALORANT, Teamfight Tactics, Legends of Runeterra, and League of Legends: Wild Rift. Riot’s titles have led to the creation of some of the most-watched and widely recognized esports in the world, culminating in events like the League of Legends World Championship and VALORANT Champions Tour (VCT), which are watched by millions of fans each year. Riot has also expanded its IP through multimedia projects across music, comic books, board games, and Arcane, its Emmy-winning animated series.
About Unlikely Collaborators
Unlikely Collaborators is a nonprofit founded and chaired by Elizabeth R. Koch, dedicated to fostering transformative storytelling, human connection, and inner growth. At the heart of its mission is the Perception Box™ framework, an approach rooted in cognitive science and psychology that explores how unconscious beliefs and personal narratives shape the way we see the world. UC believes that external conflict often stems from unresolved internal conflict, and supports projects that challenge assumptions, spark self-awareness, and invite people into deeper dialogue and discovery both individually and in community.
View original content to download multimedia:https://www.prnewswire.com/news-releases/take-this-announces-season-2-of-accelerate-applications-now-open-supported-by-riot-games-and-unlikely-collaborators-302504724.html
SOURCE Unlikely Collaborators
IRVINE, Calif., July 14, 2025 /PRNewswire/ — Kia America, in partnership with Central Texas Kia Dealers, today announced a $100,000 donation to the American Red Cross as it provides ongoing relief in communities impacted by the recent floods across the state of Texas.
The donation is the latest made under the brand’s “Accelerate the Good” charitable initiative and will fund essential services including emergency shelter, food distribution, medical aid, and rebuilding assistance for affected families.
“Kia America and our Central Texas Dealer Network stand united in the face of hardship, committed to supporting the communities we serve,” said SeungKyu (Sean) Yoon, President and CEO of Kia North America and Kia America. “This $100,000 donation reflects our continued dedication to aiding neighbors and families impacted by natural disasters. We are grateful to the American Red Cross for its rapid and sustained response in Texas, and we hope these funds help bring relief and stability to those who need it most.”
The donation underscores Kia’s philanthropic focus, bolstered by collaboration with local Kia dealers who are equally devoted to assisting flood-affected areas. Beyond financial support, Kia is exploring additional measures—such as customer assistance programs and local volunteer efforts—to further aid recovery across the state.
This donation represents the latest made as part of the brand’s “Accelerate the Good” charitable program, which includes both national and local initiatives and has provided more than $30 million to those in need since 2019. Donations made by Kia’s charitable initiative include those to organizations that help treat and defeat childhood cancer and other life-threatening diseases; help end childhood hunger; provide shelter to youth facing homelessness; provide natural disaster relief for recovering communities; offer support for military families; help shelter animals find forever homes; and assist with environmental cleanup projects nationwide.
The American Red Cross shelters, feeds and provides comfort to victims of disasters; supplies about 40% of the nation’s blood supply; teaches skills that save lives; distributes international humanitarian aid; and supports veterans, military members and their families. The American Red Cross is a nonprofit organization that depends on volunteers and the generosity of the American public to deliver its mission.
Kia America – about us
Headquartered in Irvine, California, Kia America continues to top automotive quality surveys. Kia is recognized as one of the TIME World’s Most Sustainable Companies of 2024. Kia serves as the “Official Automotive Partner” of the NBA and WNBA and offers a range of gasoline, hybrid, plug-in hybrid, and electric vehicles sold through a network of nearly 800 dealers in the U.S., including several cars and SUVs proudly assembled in America*.
For media information, including photography, visit www.kiamedia.com. To receive custom email notifications for press releases the moment they are published, subscribe at www.kiamedia.com/us/en/newsalert
* Select trims of the 2025 all-electric EV6 and EV9 all-electric three-row SUV, Sportage (excludes HEV and PHEV models), Sorento (excludes HEV and PHEV models), and Telluride are assembled in the United States from U.S. and globally sourced parts.
View original content to download multimedia:https://www.prnewswire.com/news-releases/kia-america-donates-100-000-to-the-american-red-cross-for-those-impacted-by-the-recent-flooding-in-texas-302504643.html
SOURCE Kia America
