Author: sHq_LoGiNz

FIRST RESPONDERS DAY AT THE NEW YORK AUTO SHOW

Posted on by sHq_LoGiNz

NEW YORK, April 6, 2026 /PRNewswire/ — The New York International Auto Show will once again recognize the dedication and service of the region’s first responders with a special First Responders Appreciation Day on Wednesday, April 8, 2026, at the Jacob K. Javits Convention Center in Manhattan, New York.


The New York International Automobile Show (PRNewsfoto/New York International Auto Show)

As a heartfelt thank-you to those who serve on the front lines, all active and retired fire, city, county, and state police, as well as EMS personnel, will receive complimentary admission to the Auto Show. In addition, first responders may purchase half-price tickets for up to six family members attending with them, making it an ideal opportunity for a day of family fun.

The Auto Show’s longstanding relationship with first responders has taken on even deeper meaning in recent years. During the height of the COVID-19 pandemic, the Greater New York Automobile Dealers Association, which operates the show, donated one million face masks to New York City agencies supporting frontline workers. The following year, the Auto Show formally launched First Responders Appreciation Day as a lasting tribute to their service.

Taking place from 10:00 a.m. to 7:00 p.m., First Responders Appreciation Day gives these everyday heroes the chance to experience nearly 1,000 of the latest cars and trucks, explore cutting-edge automotive technology, and enjoy a wide range of interactive exhibits. Attendees can also take advantage of the show’s popular indoor and outdoor test tracks, immersive displays, and family-friendly activities throughout the venue.

“First responders are the backbone of our communities,” said Mark Schienberg, president of the New York Auto Show. “This day is a token of our appreciation for the courage, commitment, and sacrifice they demonstrate every day.”

To take advantage of this offer, first responders must present a valid ID or badge at entry. Discounted tickets for family members must be purchased on-site at the same time of entry.

Ticket Details (On-Site Only):

First Responders: Complimentary Admission

  • Family Members: $11 Adults (discounted) / $7 Children (discounted)
  • Limit: Up to 6 family member tickets per first responder

The 2026 New York Auto Show runs April 3 through April 12, 2026. 

About the New York Auto Show
Since 1900, New York has been the staging location of North America’s oldest and largest-attended auto show. For over 126 years, the New York International Auto Show has continued to be the best place to experience and learn about new products the auto industry offers. Each year, the show provides the largest display of cars and trucks in one location to millions of car buyers in a unique experience. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored, and enjoyed.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/first-responders-day-at-the-new-york-auto-show-302734844.html

SOURCE New York International Auto Show

Posted in UncategorizedTagged

FIRST RESPONDERS DAY AT THE NEW YORK AUTO SHOW

Posted on by sHq_LoGiNz

NEW YORK, April 6, 2026 /PRNewswire/ — The New York International Auto Show will once again recognize the dedication and service of the region’s first responders with a special First Responders Appreciation Day on Wednesday, April 8, 2026, at the Jacob K. Javits Convention Center in Manhattan, New York.


The New York International Automobile Show (PRNewsfoto/New York International Auto Show)

As a heartfelt thank-you to those who serve on the front lines, all active and retired fire, city, county, and state police, as well as EMS personnel, will receive complimentary admission to the Auto Show. In addition, first responders may purchase half-price tickets for up to six family members attending with them, making it an ideal opportunity for a day of family fun.

The Auto Show’s longstanding relationship with first responders has taken on even deeper meaning in recent years. During the height of the COVID-19 pandemic, the Greater New York Automobile Dealers Association, which operates the show, donated one million face masks to New York City agencies supporting frontline workers. The following year, the Auto Show formally launched First Responders Appreciation Day as a lasting tribute to their service.

Taking place from 10:00 a.m. to 7:00 p.m., First Responders Appreciation Day gives these everyday heroes the chance to experience nearly 1,000 of the latest cars and trucks, explore cutting-edge automotive technology, and enjoy a wide range of interactive exhibits. Attendees can also take advantage of the show’s popular indoor and outdoor test tracks, immersive displays, and family-friendly activities throughout the venue.

“First responders are the backbone of our communities,” said Mark Schienberg, president of the New York Auto Show. “This day is a token of our appreciation for the courage, commitment, and sacrifice they demonstrate every day.”

To take advantage of this offer, first responders must present a valid ID or badge at entry. Discounted tickets for family members must be purchased on-site at the same time of entry.

Ticket Details (On-Site Only):

First Responders: Complimentary Admission

  • Family Members: $11 Adults (discounted) / $7 Children (discounted)
  • Limit: Up to 6 family member tickets per first responder

The 2026 New York Auto Show runs April 3 through April 12, 2026. 

About the New York Auto Show
Since 1900, New York has been the staging location of North America’s oldest and largest-attended auto show. For over 126 years, the New York International Auto Show has continued to be the best place to experience and learn about new products the auto industry offers. Each year, the show provides the largest display of cars and trucks in one location to millions of car buyers in a unique experience. No other venue offers this kind of comprehensive and engaging forum, where new technology and designs can be viewed, explored, and enjoyed.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/first-responders-day-at-the-new-york-auto-show-302734844.html

SOURCE New York International Auto Show

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CITGO Celebrates Resilience, Service and Community at the 130th Boston Marathon presented by Bank of America

Posted on by sHq_LoGiNz

HOUSTON, April 6, 2026 /PRNewswire/ — On Monday, April 20, 2026, runners from across the country will take on the 130th Boston Marathon presented by Bank of America, and CITGO Petroleum Corporation will be there to support the people and communities that power the spirit of Marathon Monday. As the official fuel sponsor of the Boston Marathon, CITGO is sponsoring a team of 25 runners representing a wide range of backgrounds, including employees, branded marketers and community partners, all brought together by a shared commitment to perseverance and giving back.

“Boston is a race defined by heart. It brings out the best in people, not only in how they compete, but in how they support one another,” said CITGO Vice President Supply and Marketing Karl Schmidt. “This team represents resilience beyond the course, shaped by real experiences, real challenges and a deep commitment to community.”

Honoring Community Strength Beyond the Course

This year’s CITGO team includes runners whose connection to service extends beyond race day. Among them are Lindsey Monroe, a Kerrville-area community member who volunteered in the aftermath of last year’s devastating Central Texas floods, and Phillip Avery Randle, a firefighter with the Kerrville Fire Department who responded on the front lines. Both witnessed firsthand how neighbors, first responders and volunteers came together during recovery efforts.

Their experiences reflect a theme central to Marathon Monday: resilience is not only found in the athletes who run 26.2 miles, but also in the families, volunteers and community members who show up for others when circumstances are at their hardest.

Supporting Community Partners in Kenmore Square

In addition to sponsoring its team of runners, CITGO supports local nonprofit partners connected to Kenmore Square and the marathon route, including the Fenway Alliance and Boston Youth Symphony Orchestra. This year, three runners were selected to represent these two organizations, each raising funds in support of their respective nonprofit. In addition to the marathon bib donation, CITGO will match donations made to each non-profit up to $2,500 to support and extend the impact of Marathon Monday beyond the finish line.

Signature Events to Fuel Marathon Monday

CITGO will also help drive race-day excitement through three signature experiences that connect runners, families and fans to the energy of the marathon:

  • Fueling Good Runway, presented by CITGO — A designated area for runners to pass through as they depart Athletes’ Village in Hopkinton.
  • One-Mile-to-Go Block Party — A family-friendly community celebration in Kenmore Square that brings spectators together to cheer on runners at the final mile of the marathon under the iconic CITGO sign. The block party is held from 11-5 p.m. at 660 Beacon Street and is free and open to the public.
  • CITGO Road to Boston Fun Zone — A youth-focused activation at Fan Fest featuring interactive activities that celebrate milestones along the race route.

“From the runners on the course to the community partners and fans along the route, Marathon Monday is built on a shared sense of purpose,” Schmidt added. “CITGO is part of what brings people together across Boston, from the first mile to the final push past Kenmore Square.”

About CITGO

CITGO Petroleum Corporation is a recognized leader in the refining industry and operates under the well-known CITGO brand. CITGO owns and operates three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or jointly owns 43 active terminals, eight pipelines and three lubricants blending and packaging plants. With approximately 3,300 employees and a combined crude capacity of approximately 829,000 barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products, and supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets. CITGO Petroleum Corporation is owned by CITGO Holding, Inc.

Cision View original content:https://www.prnewswire.com/news-releases/citgo-celebrates-resilience-service-and-community-at-the-130th-boston-marathon-presented-by-bank-of-america-302734816.html

SOURCE CITGO Petroleum Corporation

Posted in UncategorizedTagged

CITGO Celebrates Resilience, Service and Community at the 130th Boston Marathon presented by Bank of America

Posted on by sHq_LoGiNz

HOUSTON, April 6, 2026 /PRNewswire/ — On Monday, April 20, 2026, runners from across the country will take on the 130th Boston Marathon presented by Bank of America, and CITGO Petroleum Corporation will be there to support the people and communities that power the spirit of Marathon Monday. As the official fuel sponsor of the Boston Marathon, CITGO is sponsoring a team of 25 runners representing a wide range of backgrounds, including employees, branded marketers and community partners, all brought together by a shared commitment to perseverance and giving back.

“Boston is a race defined by heart. It brings out the best in people, not only in how they compete, but in how they support one another,” said CITGO Vice President Supply and Marketing Karl Schmidt. “This team represents resilience beyond the course, shaped by real experiences, real challenges and a deep commitment to community.”

Honoring Community Strength Beyond the Course

This year’s CITGO team includes runners whose connection to service extends beyond race day. Among them are Lindsey Monroe, a Kerrville-area community member who volunteered in the aftermath of last year’s devastating Central Texas floods, and Phillip Avery Randle, a firefighter with the Kerrville Fire Department who responded on the front lines. Both witnessed firsthand how neighbors, first responders and volunteers came together during recovery efforts.

Their experiences reflect a theme central to Marathon Monday: resilience is not only found in the athletes who run 26.2 miles, but also in the families, volunteers and community members who show up for others when circumstances are at their hardest.

Supporting Community Partners in Kenmore Square

In addition to sponsoring its team of runners, CITGO supports local nonprofit partners connected to Kenmore Square and the marathon route, including the Fenway Alliance and Boston Youth Symphony Orchestra. This year, three runners were selected to represent these two organizations, each raising funds in support of their respective nonprofit. In addition to the marathon bib donation, CITGO will match donations made to each non-profit up to $2,500 to support and extend the impact of Marathon Monday beyond the finish line.

Signature Events to Fuel Marathon Monday

CITGO will also help drive race-day excitement through three signature experiences that connect runners, families and fans to the energy of the marathon:

  • Fueling Good Runway, presented by CITGO — A designated area for runners to pass through as they depart Athletes’ Village in Hopkinton.
  • One-Mile-to-Go Block Party — A family-friendly community celebration in Kenmore Square that brings spectators together to cheer on runners at the final mile of the marathon under the iconic CITGO sign. The block party is held from 11-5 p.m. at 660 Beacon Street and is free and open to the public.
  • CITGO Road to Boston Fun Zone — A youth-focused activation at Fan Fest featuring interactive activities that celebrate milestones along the race route.

“From the runners on the course to the community partners and fans along the route, Marathon Monday is built on a shared sense of purpose,” Schmidt added. “CITGO is part of what brings people together across Boston, from the first mile to the final push past Kenmore Square.”

About CITGO

CITGO Petroleum Corporation is a recognized leader in the refining industry and operates under the well-known CITGO brand. CITGO owns and operates three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or jointly owns 43 active terminals, eight pipelines and three lubricants blending and packaging plants. With approximately 3,300 employees and a combined crude capacity of approximately 829,000 barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products, and supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets. CITGO Petroleum Corporation is owned by CITGO Holding, Inc.

Cision View original content:https://www.prnewswire.com/news-releases/citgo-celebrates-resilience-service-and-community-at-the-130th-boston-marathon-presented-by-bank-of-america-302734816.html

SOURCE CITGO Petroleum Corporation

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Helping Children With Disabilities Achieve Their Fullest Potential in El Paso

Posted on by sHq_LoGiNz

Key Points

  • Marathon Petroleum’s El Paso, Texas, refinery is helping a local nonprofit provide specialized therapy and care to more children with disabilities.
     
  • The refinery has renewed its annual financial support of the Paso del Norte Children’s Development Center after bolstering a capital campaign to build the Center’s second treatment facility.
     
  • The refinery’s assistance also involves two employees who are in their third and ninth years on the nonprofit’s board of directors.

At the age of four, Rahja suffered from a severe feeding condition that made it difficult for him to ingest food normally and get adequate nutrition. His parents relied on a gastrostomy tube (G-tube) inserted into his stomach through his abdomen. His life changed after he was enrolled in therapy at the Paso del Norte Children’s Development Center (PdN Children’s).

“With intensive therapy, doctors estimated that the feeding tube could be removed in a year or year and a half,” PdN Children’s Chief Executive Officer Al Velarde said. “The therapists and team in our pediatric therapy feeding clinic delivered the evidenced-based therapy adopted by the program, and Rahja’s feeding tube was removed in less than four months.”

Rahja’s experience represents a level of care that PdN Children’s provides annually to over 2,500 children across the El Paso, Texas, area who cope with a variety of disabilities and developmental delays. The nonprofit’s services include speech, physical and occupational therapy, dietary support, auditory/verbal intervention, childcare, and education for parents to help them advocate for their children and support their development.

“Our contribution reflected our deep commitment to PdN Children’s mission and was intended to inspire others to join us in advancing this important cause.”

Formal grants don’t address all financial needs. The Center also relies on community support funding from companies like Marathon Petroleum Corporation (MPC), which is providing assistance in 2026 through its El Paso refinery as it has done for almost a decade.

“Community support funds help cover expenses that are not paid for by other grants or fees,” said Velarde. “Marathon’s annual support is very important to PdN Children’s.”

MPC also recently helped the nonprofit expand its reach. The company made a foundational commitment to a capital campaign that allowed for building a second facility, PdN Children’s East, which opened in 2025.

“As the first corporate donor, our contribution reflected our deep commitment to PdN Children’s mission and was intended to inspire others to join us in advancing this important cause,” said MPC Principal Corporate Social Responsibility & Community Relations Representative V.J. Smith. “Thanks to the collective efforts and generosity, the Center was able to fully fund the new facility in east El Paso.”

Beyond financial assistance, the El Paso refinery’s support involves employees who lend their professional expertise. Accounting Division Controller Mark Anchondo has served on the PdN Children’s board of directors for nine years, and Refining Products Control Director Greg Boyer is in his third year as a board member.

Two men standing apart from each other and facing the camera.

MPC Refining Products Control Director Greg Boyer (left) is in his third year as a board member of PdN Children’s, and MPC Accounting Division Controller Mark Anchondo has been on the board for nine years.

“Mark and Greg have knowledge that has helped tremendously in building and developing programs and resourcing them,” Velarde said. “From facility design efforts to identifying financial trends and offering solutions to ensure healthy financials, their business acumen has been a true asset. Their dedication reflects Marathon’s steady commitment, which is helping keep PdN Children’s strong in our 78th year of serving the community.”

Posted in UncategorizedTagged

Helping Children With Disabilities Achieve Their Fullest Potential in El Paso

Posted on by sHq_LoGiNz

Key Points

  • Marathon Petroleum’s El Paso, Texas, refinery is helping a local nonprofit provide specialized therapy and care to more children with disabilities.
     
  • The refinery has renewed its annual financial support of the Paso del Norte Children’s Development Center after bolstering a capital campaign to build the Center’s second treatment facility.
     
  • The refinery’s assistance also involves two employees who are in their third and ninth years on the nonprofit’s board of directors.

At the age of four, Rahja suffered from a severe feeding condition that made it difficult for him to ingest food normally and get adequate nutrition. His parents relied on a gastrostomy tube (G-tube) inserted into his stomach through his abdomen. His life changed after he was enrolled in therapy at the Paso del Norte Children’s Development Center (PdN Children’s).

“With intensive therapy, doctors estimated that the feeding tube could be removed in a year or year and a half,” PdN Children’s Chief Executive Officer Al Velarde said. “The therapists and team in our pediatric therapy feeding clinic delivered the evidenced-based therapy adopted by the program, and Rahja’s feeding tube was removed in less than four months.”

Rahja’s experience represents a level of care that PdN Children’s provides annually to over 2,500 children across the El Paso, Texas, area who cope with a variety of disabilities and developmental delays. The nonprofit’s services include speech, physical and occupational therapy, dietary support, auditory/verbal intervention, childcare, and education for parents to help them advocate for their children and support their development.

“Our contribution reflected our deep commitment to PdN Children’s mission and was intended to inspire others to join us in advancing this important cause.”

Formal grants don’t address all financial needs. The Center also relies on community support funding from companies like Marathon Petroleum Corporation (MPC), which is providing assistance in 2026 through its El Paso refinery as it has done for almost a decade.

“Community support funds help cover expenses that are not paid for by other grants or fees,” said Velarde. “Marathon’s annual support is very important to PdN Children’s.”

MPC also recently helped the nonprofit expand its reach. The company made a foundational commitment to a capital campaign that allowed for building a second facility, PdN Children’s East, which opened in 2025.

“As the first corporate donor, our contribution reflected our deep commitment to PdN Children’s mission and was intended to inspire others to join us in advancing this important cause,” said MPC Principal Corporate Social Responsibility & Community Relations Representative V.J. Smith. “Thanks to the collective efforts and generosity, the Center was able to fully fund the new facility in east El Paso.”

Beyond financial assistance, the El Paso refinery’s support involves employees who lend their professional expertise. Accounting Division Controller Mark Anchondo has served on the PdN Children’s board of directors for nine years, and Refining Products Control Director Greg Boyer is in his third year as a board member.

Two men standing apart from each other and facing the camera.

MPC Refining Products Control Director Greg Boyer (left) is in his third year as a board member of PdN Children’s, and MPC Accounting Division Controller Mark Anchondo has been on the board for nine years.

“Mark and Greg have knowledge that has helped tremendously in building and developing programs and resourcing them,” Velarde said. “From facility design efforts to identifying financial trends and offering solutions to ensure healthy financials, their business acumen has been a true asset. Their dedication reflects Marathon’s steady commitment, which is helping keep PdN Children’s strong in our 78th year of serving the community.”

Posted in UncategorizedTagged

All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign

Posted on by sHq_LoGiNz

Celebrates the Small SUV Built for Every Drive, Every Lifestyle

PLANO, Texas, April 6, 2026 /PRNewswire/ — Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.

Experience the interactive Multimedia News Release here: https://www.multivu.com/toyota/9387751-en-all-new-2026-toyota-rav4-whats-your-rav4-campaign

“The all-new, 6th generation RAV4 is a vehicle designed for flexibility and fun – providing everyday versatility and enabling moments that bring people together,” said Mike Tripp, group vice president of Toyota Marketing. “The ‘What’s Your RAV4?’ campaign celebrates everyday adventures and showcases how people can experience, connect, and enjoy the ride in their own unique way.”  

The fully integrated RAV4 campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Agency partners include Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications.

The campaign showcases a unified style across the creative, which is highlighted below: 

For Hispanics, fun isn’t optional, it’s essential. Because if they’re not enjoying the ride, what’s the point? That’s the spirit behind the all-new 2026 RAV4, an SUV ready for every plan, every playlist, and every adventure. In “Serious Fun”, the 30-second spot created by Conill, viewers see how the RAV4 transforms everyday situations with a playful twist. The spot is also available in a 15-second version, along with a 45-second version available for viewing on www.toyota.com/espanol. Other 15-second spots include “Labyrinth”, “Newlyweds”, and “Weekend”, all directed by Ariel Danziger.

Toyota’s all-new 2026 RAV4 delivers a fun and stylish line-up, with something for friends, families, and couples alike. From the thrill of getting behind the wheel to the dreamy appeal of the sporty GR SPORT trim, the new RAV4 is built to match every kind of lifestyle. To bring that spirit to life, Intertrend Communications created two 30-second spots, “Grandma” and “Just Once,” and two 15-second spots, “Late Night” and “Vanished,” directed by TWIN (duo Josh and Jonathan Baker).

Burrell Communications’ new “Chase Fun” RAV4 campaign follows a curious crew as they encounter industry plants, time portals, crop circles, and UFO sightings—with the all-new 2026 Toyota RAV4 acting as the modern-day Mystery Machine. Built to empower a “Let’s Find Out” mindset, the vehicle enables drivers to chase fun almost anywhere. Burrell created one 30–second spot titled “Industry Plant,” along with two 15–second spots, “Crop Circles” and “Portal”, and three 10–second spots “Troll Bridge,” “In the Trees,” and “Sighting,” all directed by Rick Famuyiwa.

Toyota’s new ‘What’s Your RAV4’ Campaign highlights the many ways drivers use their all-new 2026 RAV4 – from adventures to family road trips, or weekend escapes, it’s the vehicle built to take them there. Saatchi & Saatchi created one 30-second spot titled “Buddies” along with six 15-second spots titled “Roam Anywhere Vehicle,” “Rugged Attitude Vehicle,” “Reverse Aging Vehicle,” “Rad Auntie Vehicle,” and “Runway Approved Vehicle,” all directed by Traktor.

Media Placements
The RAV4 campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. Digital content/video partnership highlights include AdMazing, AMG, AutoProyecto, Betches, BET Awards, Bounce, Business Insider, Buzzfeed/PeroLike, Cadent, CLEO TV, Cricbuzz, Disney+, Discovery in Espanol, DIVE Studios, espnW, Fantuan, FIFA, Fuse, HYPEBEAST, Hulu, In Depth Graham Bensinger, iTalkBB, iQiyi, KBS, LG TV, LSTV, MAX, NASCAR, NBA Playoffs, NBCUniversal, NGL Collective, Netflix, OnDemandChina, OnDemandKorea, One, OnDemandViet, Peacock, PlutoTV, PopShift, Premier League, Revolt, Roku, RollingStone, Silverpush, Stagecoach, Telemundo, Tibu NuTime Media, TTV, Vevo, VHR, We, Will Packer Media, Willow TV, YouTube, and more. Audio includes Amazon Music Live and Twitch. Paid Social runs across Meta, Pinterest, Reddit and TikTok.

The campaign spots are available for viewing here. For images and credits, please click here. 

About the all-new 2026 Toyota RAV4
The all-new 2026 Toyota RAV4 marks the 6th generation of Toyota’s celebrated Small SUV, built to deliver capability, versatility and serious fun for every lifestyle. With bold new exterior styling, enhanced hybrid or plug-in hybrid performance, advanced technology and a lineup designed for adventure, the RAV4 continues to redefine what a Small SUV can be.

The all-new RAV4 lineup offers a range of grades designed to fit diverse lifestyles and interests. The 2026 RAV4 Powertrain has a starting MSRP of $31,900* for the RAV4 LE grade, $34,700* for the RAV4 SE grade, $36,100* for the RAV4 XLE Premium grade, $39,900* for the RAV4 Woodland grade, $41,300* for the RAV4 XSE grade, and $43,300* for the RAV4 Limited grade. The 2026 RAV4 Plug-in Hybrid Powertrain has a starting MSRP of $41,500* for the RAV4 SE grade, $45,300* for the RAV4 Woodland grade, $47,200* for the RAV4 XSE grade, and $48,500* for the GR SPORT grade.  

As a Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV), RAV4 is part of Toyota’s diverse approach to reduce carbon emissions and drive towards a “Beyond Zero” future. Beyond Zero is Toyota’s vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

Key features include: 

  • Standard 2.5-liter 4-cylinder Hybrid Electric powertrain (HEV) or Plug-in Electric Vehicle (PHEV) with 226 net combined system horsepower (FWD) or 236 net combined system horsepower (AWD) (depending on grade)
  • 10.5-inch (standard) or 12.9-inch (available) Toyota Audio Multimedia system with Wireless Apple CarPlay® & Wireless Android Auto™ compatibility
  • Standard 12.3-inch digital gauge cluster with customizable settings (all grades)
  • Standard Toyota Safety Sense™ 4.0 suite of driver-assist technologies
  • Standard Blind Spot Monitor with Rear Cross-Traffic Alert
  • Available Qi-compatible wireless smartphone charging
  • Available multi-stage heated and ventilated front seats (depending on grade)
  • Available 9-speaker JBL® Premium Audio including amplifier and subwoofer
  • Standard LED headlights with Automatic High Beams (AHB)

*MSRP Excludes Dealer Processing and Handling fee of $1,095. All prices are subject to change.

About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com 

Beatrice Kalish
Saatchi for Toyota
beatrice.kalish@saatchi.com

 

 

In Toyota’s spot developed by Burell Communications Group, the all-new 2026 RAV4 answers the call of adventure – chasing fun from crop circles to UFO encounters.

 

In Toyota’s spot developed by Intertrend Communications, Grandma can’t resist the allure of her granddaughter’s RAV4 GR Sport and sets off on an adventure of her own.

 

Conill’s all-new 2026 RAV4 spot transforms everyday moments into unexpected adventures with a playful twist.

 

Toyota’s new 2026 RAV4 spot developed by Saatchi & Saatchi showcases the all-new 2026 RAV4 as a confident, style-forward small SUV built for wherever life takes drivers.

 

Toyota Debuts all-new 2026 RAV4 Campaign, “What’s Your RAV4?”

 

Cision View original content:https://www.prnewswire.com/news-releases/all-new-2026-toyota-rav4-takes-center-stage-in-whats-your-rav4-campaign-302734815.html

SOURCE Toyota

https://www.youtube.com/embed/_SXD3cpO4ZM?autoplay=0

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All-New 2026 Toyota RAV4 Takes Center Stage in “What’s Your RAV4?” Campaign

Posted on by sHq_LoGiNz

Celebrates the Small SUV Built for Every Drive, Every Lifestyle

PLANO, Texas, April 6, 2026 /PRNewswire/ — Launching today, Toyota’s new marketing campaign, “What’s Your RAV4?”, introduces the all-new 2026 Toyota RAV4 – the 6th generation of America’s best-selling Small SUV. The campaign highlights RAV4’s bold new design, hybrid performance and advanced technology, showcasing the individuality of today’s drivers and inviting them to define what RAV4 means to them.

Experience the interactive Multimedia News Release here: https://www.multivu.com/toyota/9387751-en-all-new-2026-toyota-rav4-whats-your-rav4-campaign

“The all-new, 6th generation RAV4 is a vehicle designed for flexibility and fun – providing everyday versatility and enabling moments that bring people together,” said Mike Tripp, group vice president of Toyota Marketing. “The ‘What’s Your RAV4?’ campaign celebrates everyday adventures and showcases how people can experience, connect, and enjoy the ride in their own unique way.”  

The fully integrated RAV4 campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Agency partners include Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications.

The campaign showcases a unified style across the creative, which is highlighted below: 

For Hispanics, fun isn’t optional, it’s essential. Because if they’re not enjoying the ride, what’s the point? That’s the spirit behind the all-new 2026 RAV4, an SUV ready for every plan, every playlist, and every adventure. In “Serious Fun”, the 30-second spot created by Conill, viewers see how the RAV4 transforms everyday situations with a playful twist. The spot is also available in a 15-second version, along with a 45-second version available for viewing on www.toyota.com/espanol. Other 15-second spots include “Labyrinth”, “Newlyweds”, and “Weekend”, all directed by Ariel Danziger.

Toyota’s all-new 2026 RAV4 delivers a fun and stylish line-up, with something for friends, families, and couples alike. From the thrill of getting behind the wheel to the dreamy appeal of the sporty GR SPORT trim, the new RAV4 is built to match every kind of lifestyle. To bring that spirit to life, Intertrend Communications created two 30-second spots, “Grandma” and “Just Once,” and two 15-second spots, “Late Night” and “Vanished,” directed by TWIN (duo Josh and Jonathan Baker).

Burrell Communications’ new “Chase Fun” RAV4 campaign follows a curious crew as they encounter industry plants, time portals, crop circles, and UFO sightings—with the all-new 2026 Toyota RAV4 acting as the modern-day Mystery Machine. Built to empower a “Let’s Find Out” mindset, the vehicle enables drivers to chase fun almost anywhere. Burrell created one 30–second spot titled “Industry Plant,” along with two 15–second spots, “Crop Circles” and “Portal”, and three 10–second spots “Troll Bridge,” “In the Trees,” and “Sighting,” all directed by Rick Famuyiwa.

Toyota’s new ‘What’s Your RAV4’ Campaign highlights the many ways drivers use their all-new 2026 RAV4 – from adventures to family road trips, or weekend escapes, it’s the vehicle built to take them there. Saatchi & Saatchi created one 30-second spot titled “Buddies” along with six 15-second spots titled “Roam Anywhere Vehicle,” “Rugged Attitude Vehicle,” “Reverse Aging Vehicle,” “Rad Auntie Vehicle,” and “Runway Approved Vehicle,” all directed by Traktor.

Media Placements
The RAV4 campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. Digital content/video partnership highlights include AdMazing, AMG, AutoProyecto, Betches, BET Awards, Bounce, Business Insider, Buzzfeed/PeroLike, Cadent, CLEO TV, Cricbuzz, Disney+, Discovery in Espanol, DIVE Studios, espnW, Fantuan, FIFA, Fuse, HYPEBEAST, Hulu, In Depth Graham Bensinger, iTalkBB, iQiyi, KBS, LG TV, LSTV, MAX, NASCAR, NBA Playoffs, NBCUniversal, NGL Collective, Netflix, OnDemandChina, OnDemandKorea, One, OnDemandViet, Peacock, PlutoTV, PopShift, Premier League, Revolt, Roku, RollingStone, Silverpush, Stagecoach, Telemundo, Tibu NuTime Media, TTV, Vevo, VHR, We, Will Packer Media, Willow TV, YouTube, and more. Audio includes Amazon Music Live and Twitch. Paid Social runs across Meta, Pinterest, Reddit and TikTok.

The campaign spots are available for viewing here. For images and credits, please click here. 

About the all-new 2026 Toyota RAV4
The all-new 2026 Toyota RAV4 marks the 6th generation of Toyota’s celebrated Small SUV, built to deliver capability, versatility and serious fun for every lifestyle. With bold new exterior styling, enhanced hybrid or plug-in hybrid performance, advanced technology and a lineup designed for adventure, the RAV4 continues to redefine what a Small SUV can be.

The all-new RAV4 lineup offers a range of grades designed to fit diverse lifestyles and interests. The 2026 RAV4 Powertrain has a starting MSRP of $31,900* for the RAV4 LE grade, $34,700* for the RAV4 SE grade, $36,100* for the RAV4 XLE Premium grade, $39,900* for the RAV4 Woodland grade, $41,300* for the RAV4 XSE grade, and $43,300* for the RAV4 Limited grade. The 2026 RAV4 Plug-in Hybrid Powertrain has a starting MSRP of $41,500* for the RAV4 SE grade, $45,300* for the RAV4 Woodland grade, $47,200* for the RAV4 XSE grade, and $48,500* for the GR SPORT grade.  

As a Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV), RAV4 is part of Toyota’s diverse approach to reduce carbon emissions and drive towards a “Beyond Zero” future. Beyond Zero is Toyota’s vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

Key features include: 

  • Standard 2.5-liter 4-cylinder Hybrid Electric powertrain (HEV) or Plug-in Electric Vehicle (PHEV) with 226 net combined system horsepower (FWD) or 236 net combined system horsepower (AWD) (depending on grade)
  • 10.5-inch (standard) or 12.9-inch (available) Toyota Audio Multimedia system with Wireless Apple CarPlay® & Wireless Android Auto™ compatibility
  • Standard 12.3-inch digital gauge cluster with customizable settings (all grades)
  • Standard Toyota Safety Sense™ 4.0 suite of driver-assist technologies
  • Standard Blind Spot Monitor with Rear Cross-Traffic Alert
  • Available Qi-compatible wireless smartphone charging
  • Available multi-stage heated and ventilated front seats (depending on grade)
  • Available 9-speaker JBL® Premium Audio including amplifier and subwoofer
  • Standard LED headlights with Automatic High Beams (AHB)

*MSRP Excludes Dealer Processing and Handling fee of $1,095. All prices are subject to change.

About Toyota 
Toyota (NYSE:TM) has been a part of the cultural fabric in North America for nearly 70 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands, plus our more than 1,800 dealerships. 

Toyota directly employs nearly 64,000 people in North America who have contributed to the design, engineering, and assembly of nearly 49 million cars and trucks at our 14 manufacturing plants. In 2025, Toyota’s plant in North Carolina began to assemble automotive batteries for electrified vehicles.

For more information about Toyota, visit www.ToyotaNewsroom.com.

Media Contacts:
Sam Mahoney
Toyota Motor North America
980-900-8573
samuel.mahoney@toyota.com 

Beatrice Kalish
Saatchi for Toyota
beatrice.kalish@saatchi.com

 

 

In Toyota’s spot developed by Burell Communications Group, the all-new 2026 RAV4 answers the call of adventure – chasing fun from crop circles to UFO encounters.

 

In Toyota’s spot developed by Intertrend Communications, Grandma can’t resist the allure of her granddaughter’s RAV4 GR Sport and sets off on an adventure of her own.

 

Conill’s all-new 2026 RAV4 spot transforms everyday moments into unexpected adventures with a playful twist.

 

Toyota’s new 2026 RAV4 spot developed by Saatchi & Saatchi showcases the all-new 2026 RAV4 as a confident, style-forward small SUV built for wherever life takes drivers.

 

Toyota Debuts all-new 2026 RAV4 Campaign, “What’s Your RAV4?”

 

Cision View original content:https://www.prnewswire.com/news-releases/all-new-2026-toyota-rav4-takes-center-stage-in-whats-your-rav4-campaign-302734815.html

SOURCE Toyota

https://www.youtube.com/embed/_SXD3cpO4ZM?autoplay=0

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Albany Engineered Composites Named One of America’s Safest Companies

Posted on by sHq_LoGiNz

PORTSMOUTH, N.H.–(BUSINESS WIRE)–Albany Engineered Composites® (AEC), a segment of Albany International Corp. (NYSE: AIN), announced today it has been named one of America’s Safest Companies by EHS Today, recognizing world-class environmental, health and safety (EHS) performance across U.S. industry. “Safety at AEC is not a program — it’s a mindset embedded in how we design processes, train our teams and operate every day,” said Ashley Dobbs, vice president, integrated operations and transfor

Posted in UncategorizedTagged

Albany Engineered Composites Named One of America’s Safest Companies

Posted on by sHq_LoGiNz

PORTSMOUTH, N.H.–(BUSINESS WIRE)–Albany Engineered Composites® (AEC), a segment of Albany International Corp. (NYSE: AIN), announced today it has been named one of America’s Safest Companies by EHS Today, recognizing world-class environmental, health and safety (EHS) performance across U.S. industry. “Safety at AEC is not a program — it’s a mindset embedded in how we design processes, train our teams and operate every day,” said Ashley Dobbs, vice president, integrated operations and transfor

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