Month: April 2025

CAMDEN, N.J., April 1, 2025 /3BL/ – Subaru of America Inc. today announced the official launch of its nationwide tree distribution program in partnership with the Arbor Day Foundation^® (ADF), the largest such corporate effort in the non-profit’s history. As part of the automaker’s Subaru Loves the Earth^® initiative, Subaru retailers will give away established and regionally appropriate trees (up to four feet tall, in one-gallon containers) in communities across the country, which will have tangible benefits for generations to come.

Trees provide oxygen, filter water, clean the air, prevent flooding, and cool environments to help build healthier communities and a more sustainable planet. But every year, American cities lose millions of trees due to age, disease, infestation, and extreme weather. To help address this tree loss, Subaru, its retailers, and ADF will supply and distribute 100,000 trees this year, building upon a legacy of supporting environmental causes that includes the replanting of 1 million trees in western states to address post-wildfire reforestation efforts.

Alan Bethke, Senior Vice President, Marketing at Subaru of America, Inc.: “Subaru has a long history of helping to protect and preserve the planet through programs that reduce waste, safeguard natural resources, and care for our natural spaces. With the unmatched expertise of the Arbor Day Foundation and the support of our Subaru retailers, we are creating a lasting impact that will grow for many years to come. One tree at a time, Subaru is proud to help make a more sustainable future for all.”

Donation distribution events will take place throughout the regional 2025 planting season. Anyone can visit Subaru.com/earth to find a participating retailer and reserve a tree on a first-come, first-served basis, though quantities are limited. Once reserved, customers will be given specific instructions on when to pick up a tree and how to plant and maintain it on their property.

Dan Lambe, Chief Executive of the Arbor Day Foundation: “We are always trying to plant trees in the communities where they are needed most, and this program is helping extend that effort. Subaru’s collaboration and commitment to improving environmental and community well-being further exemplifies how powerful partnerships can be amid the urgent push to protect the planet. From helping address extreme weather events to improving overall community health, trees have the ability to infuse our communities with profound layers of benefits and help us grow a more resilient future.”

Throughout the campaign, two new advertising spots will run in English and Spanish on linear TV, streaming, digital video, and social media platforms in :30 and :15 second formats. The title campaign spot, Kids, includes fun and colorful artwork drawn by children to inspire us all, while Subaru Partners with the Arbor Day Foundation to Give Away Trees highlights the partnership between Subaru, its retailers, and the Arbor Day Foundation to address tree loss in communities nationwide. Paid media partners include CBS, ESPN, Hulu, Roku, Peacock, Telemundo, Univision, and YouTube, and the spots are available to view on the Subaru of America YouTube channel.

To learn more about Subaru Loves the Earth and the automaker’s commitment to protect, conserve, and help the planet thrive for future generations visit Subaru.com/earth.

About Subaru of America, Inc.
Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan. Headquartered in Camden, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of about 640 retailers across the United States. All Subaru products are manufactured in zero-landfill plants, including Subaru of Indiana Automotive, Inc., the only U.S. automobile manufacturing plant designated a backyard wildlife habitat by the National Wildlife Federation. SOA is guided by the Subaru Love Promise, which is the company’s vision to show love and respect to everyone and to support its communities and customers nationwide. Over the past 20 years, SOA and the SOA Foundation have donated more than $320 million to causes the Subaru family cares about, and its employees have logged over 100,000 volunteer hours. Subaru is dedicated to being More Than a Car Company® and to making the world a better place. For additional information, visit media.subaru.com. Follow us on Facebook, Instagram, LinkedIn, TikTok, and YouTube.

About the Arbor Day Foundation® (ADF)
The Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they’ve answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning. The Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at arborday.org.

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Diane Anton
Corporate Communications Manager
Subaru of America, Inc.
(856) 488-5093
danton@subaru.com

Adam Leiter
Corporate Communications Specialist
Subaru of America, Inc.
(856) 488-8668
aleiter@subaru.com

Jeff Salem
Director, Communications & Public Relations
Arbor Day Foundation
(402) 473-2024
jsalem@arborday.org

One of the most effective ways to significantly boost the impact of an NGO is by supporting training programs that enhance their capacity to reach and assist more people. These programs empower NGO staff and local partners, ultimately leading to a broader and more sustainable impact.

The Power of Training Programs

Take International Medical Corps, a relief agency we’ve collaborated with for many years, as a prime example. By supporting their training initiatives, we help them expand their ability to educate and empower doctors, nurses, hospital administrative staff, and community health workers.

Training health professionals yields immediate benefits. It broadens their knowledge base and hones their skills, enabling them to address a wider range of needs and treat more individuals affected by various disasters.

The impact multiplies exponentially when an NGO implements train-the-trainer programs. Each newly trained individual can, in turn, train others, thereby magnifying the overall reach and effectiveness of the initial training.

Real-World Examples: Lebanon and Jamaica

Lebanon (May 2023): In Lebanon, International Medical Corps trained 135 individuals, including 79 people on Primary Trauma Care and 56 on Stop the Bleed. Participants included their country mission staff and officials from the Lebanese Ministry of Public Health. Out of these trainees, 22 took part in an intensive 5-day Train-the-Trainer session.

Additionally, International Medical Corps conducted a 30-person workshop for their Lebanon country mission to discuss their Emergency Preparedness and Response Program (EPRP). This program is crucial for each country office as it helps anticipate and organize effective responses to likely emergencies. The workshop covered hazard mapping, risk analysis, supply prepositioning, and the organizational process for activating a response. After the workshop, the team in Lebanon reported feeling significantly better prepared to handle future emergencies.

Jamaica (April 2025): Looking ahead, International Medical Corps will implement a comprehensive training program in Jamaica. This program will target healthcare personnel from regional hospitals affected by Hurricane Beryl in July 2024.

The training will cover critical topics such as Stop the Bleed, Basic Emergency Care, and Mass Casualty Management. Participants will work together to develop triage and evacuation plans, assign roles for an incident command team, and simulate a mass casualty event. Over the course of nine sessions—three per topic—234 doctors, nurses, hospital administrative staff, and community health workers will be trained. This includes an estimated 14 individuals who will also participate in the Train-the-Trainer courses, further multiplying the program’s impact.

Why Support Training Programs?

The next time you collaborate with an NGO to enhance their capacity, consider funding training programs for their staff and partners. Investing in these initiatives not only strengthens the NGO’s immediate response capabilities but also ensures a multiplied return on investment through train-the-trainer programs. This approach will help you achieve your goal of amplifying their capacity by tenfold, creating a far-reaching and lasting impact.

By supporting training programs, you contribute to building a more resilient and capable global community, ready to tackle future challenges with confidence and expertise.

Click here to learn about FedEx Cares, our global community engagement program.