Month: September 2024

WHAT: Join the International WELL Building Institute for a regional summit in London, England, where UK and European industry leaders and community members will discuss the future of healthy buildings, organisations and communities – using the WELL Standard as a framework.

This year’s programming will be centred around strategies to embed ESG and social sustainability practices into an organisation’s DNA, building resilience and the future of healthy workplaces. Attendees will hear about WELL trends across industries and sectors – including commercial office, residential, education and coworking, as well as inspiring stories about WELL’s impact on their businesses and lives, presented in the visually compelling, fast-paced PechaKucha format.

The event will also feature a fireside chat with Professor Liz Towns-Andrews OBE from the University of Huddersfield and Rachel Hodgdon.

Panel topics include:

The ESG Landscape & People-First PlacesBuilding ResilienceWhat’s Next in Healthy Buildings?Healthy Homes: WELL for Residential

WHO:

Rachel Hodgdon, President and CEO, IWBIAnn Marie Aguilar, Senior Vice President, EMEA, IWBI

Speakers include:

Prof Liz Towns-Andrews OBE, University of HuddersfieldBeata Kepowicz, Chief Finance and Operations Officer, CMSÖmer Döne, Global Head of Sustainable Workplace, SanofiGiulia Mori, Health and Wellbeing Lead, CBREWojciech Tworek, Senior Associate Strategic Advisory, ColliersSam Pickering, Executive Director, Sustainability, The Instant GroupDr Madi Hanc, Senior Researcher, LeesmanRachel Vig, Founder, SADAOlga Turner, Managing Director and Co-Founder of EkkistSam Allen, Associate Director Global Sustainability, M Moser AssociatesEmily Hamilton, Chief Sustainability Officer, Savills IMHarry Boyd-Carpenter, Managing Director Climate Strategy and Delivery, EBRDPaul Crayford, CRE Executive Director UK and EMEA, AONWill Procter, Founding Director, Forstå ProjectsLinda Jarnhamn, Founder, flow2thrive

WHEN: Tuesday, October 15, 1 – 5:30 pm GMT+1

WHERE:

European Bank for Reconstruction and Development 
5 Bank Street, London E14 4BG 
United Kingdom

To attend and arrange on-site interviews with executives (subject to availability), please email kristen.coco@wellcertified.com to coordinate and/or confirm credentialed media attendance.

WELL 2024 | Recharge is energizing the movement to people-first places. IWBI’s global event series will convene the greatest minds and industry innovators across the world to shift the paradigm and advance the conversation around place and human health. Our regional summits take place across the globe and empower community activation on a local level. Every event will be centered around providing expertise that is tailored to regional needs and perspectives, while still advancing the global movement.

Originally published on Built From Scratch

Every September, Workforce Development Month celebrates the contributions of workforce professionals and raises awareness around skilled trades. As national conversation spotlights the construction industry as a career path for high school graduates, The Home Depot and The Home Depot Foundation remain committed to providing aspiring skilled tradespeople with the tools they need to be successful in the industry.

There are currently more than 400,000 open jobs in fields like carpentry, plumbing, electrical and HVAC. According to the U.S. Bureau of Labor Statistics, the home improvement trades are projected to grow to more than 3.9 million open jobs on the market in the next decade. While these may be daunting statistics, it creates a great opportunity to invest in the next generation of skilled talent.

The Home Depot Foundation has announced more than $2 million in new grants to address the skilled labor gap in the United States.

Skilled Trades Training 
The Foundation and trades training nonprofit partner Home Builders Institute (HBI) launched a partnership with 100 Black Men of America, Inc. to increase skilled trades training and career opportunities for youth in 2021.

Now, through more than $500,000 in additional funding, the organizations will continue to provide HBI’s Pre-Apprenticeship Certificate Training curriculum, mentorship and training in Atlanta, Philadelphia and Oakland while expanding the program to students in Las Vegas.

Earlier this year, the Foundation awarded a $710,000 grant to HBI to advance existing programs to train separating service members, youth and more in the skilled trades.

Trade School Scholarships

The Foundation is investing more than $1 million to award over 300 scholarships to students seeking to further their trades education through partners SkillPointe Foundation and Folds of Honor, which provides scholarships to the spouses and children of fallen and disabled service members.

About Path to Pro 
Since 2018, The Foundation’s Path to Pro program has introduced more than 245,000 people to the skilled trades and trained more than 43,000 youth, high school students, underserved communities and separating U.S. military servicemembers.

Apart from The Foundation’s work to bridge the skilled labor gap, The Home Depot has enabled tens of thousands of jobseekers to connect with Pro customers looking to hire through the online labor marketplace, the Path to Pro Network. Thousands of participants have graduated from the Path to Pro Skills Program, a free, on-demand program that gives participants the necessary training to secure entry-level positions in the skilled trades.

For more information and to see trade resources available in English and Spanish visit PathtoPro.com.

Originally published on Gracenote (a Nielsen company) Insights

Diversity and inclusion have become increasingly important media buying considerations in recent years, especially during the lead up to each new fall TV season. Pinpointing the right investments, however, has become more challenging amid the busy landscape, but the outlook for diverse TV content premiering this year looks promising.

With more than 1.2 million unique video titles1 available to U.S. audiences alone, media buying has never been more complex, especially through the lens of inclusivity. Diverse-owned media plays a critical role here, but premium original content presents new opportunities for media buyers looking to be more inclusive with their ad spending. A recent analysis of new TV series premiering this year, for example, found that 85 out of 124, or 68.5%, have BIPOC2 representation in their primary casts.

Zeroing in on the inclusivity of specific programming can help media buyers looking to identify the right content matches for their value propositions and messages. That’s because aggregated inclusivity levels in content don’t change much across linear, cable and streaming programming on a year-over-year basis. The abundance of content also tends to overshadow the increasing inclusivity that has taken place in recent years.

The average share of cast3 for Asian and Pacific Islanders in broadcast programming, for example, increased from 5% in 2022 to 5.2% in 20234. While informative, averages like these mask true ad buying opportunities. Comparatively, share of cast inclusivity for Asian and Pacific Islanders within NBC programming increased from 5% to just under 8% last year, which is higher than this group’s percentage of the U.S. population (6.8%).

Marketers have been pledging to be more inclusive with their ad spending in recent years, and most efforts have been largely reliant on finding media that’s owned by minority, LGBTQ and women owners. In addition to advancing their investments in diverse-owned media, brands and agencies have access to datasets that can increase the inclusivity of their broader spending. These datasets can be particularly useful in programmatic buying as audiences continue to increase their CTV5 usage.

With an understanding that TV audiences 18 and older spend approximately 54% of their total time with TV watching live programming6, Gracenote’s analysis of this year’s premiering TV highlights the increasing diversity and inclusion in upcoming premium original programming.

Here are some highlights:

BIPOC representation is above 50% across all major U.S. streaming services.Netflix has the most streaming originals in 2024, and more than 30 have BIPOC representation.All Disney streaming services have BIPOC represented across the company’s premiering content on Disney+, Hulu and Freeform.Apple TV+ and Amazon each have more than 75% BIPOC representation in their new 2024 series.New programming across traditional TV networks remains low following the strikes that took place in 2023, but NBC, FOX and Paramount all have programs debuting in 2024 that feature BIPOC representation in their top cast lineups.

While streaming services will have more new programming this year than traditional, linear channels, the pivot among streaming publishers to offer ad-supported tiers and subscription plans means that advertisers and agencies have ample opportunities for their fall TV spending across all TV programming. This is particularly relevant now that 75% of U.S. audiences 18 and older5 have CTV devices to stream video on.

And as CTV usage and programmatic spending rise, advertisers can leverage new and emerging datasets to better reach and engage with specific audiences through relevant content. And that will help foster a greater sense of inclusion across the broader media landscape.

Notes

Gracenote Global Video Data; May 2024Black, indigenous and other people of color.The percentage of an identity group that is part of a program’s recurring cast members.Gracenote Inclusion AnalyticsCTV refers to any television that is connected to the internet. The most common use case is to stream video content.Nielsen National TV Panel; Q4 2023

For additional insights, download Gracenote’s 2024 inclusive ad spend report