Month: July 2024

Originally published on nwahomepage.com

Both the Single Parent Scholarship Fund of Northwest Arkansas and Ronald McDonald House Charities of Arkoma received a total of $156,500 from Adventure Subaru on April 19.

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Originally published on Nielsen Insights

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with this diverse community.

Growing in influence and power

The AANHPI community consists of about 22 million people with roots in more than 20 countries, each with unique cultures, languages and experiences. Brands, media platforms and community organizations looking to reach this diverse and growing population need to understand better who they are, what they care about and how they’re spending.

3X: The number of U.S. AANHPI in 2060 will be more than 3x the 2000 population$1.3 trillion: Asian Americans have tremendous buying power: with $1.3 trillion and growing64%: Almost two-thirds of AANHPI people will stop buying from brands that devalue their community

Meeting AANHPI consumers where they are watching and spending

This report dives into the spending and media habits of Asian American audiences to help marketers engage in ways that resonate.

A powerful consumer group
Asian Americans have tremendous spending capabilities, with a median household income of $104,646, well above average income for the U.S.AANHPI audiences are super streamers
Compared to the general population, Asian Americans spend less time with traditional media channels. Streaming, however, stands out as an area of opportunity. Asian Americans are voracious streaming consumers, with 45.4% of total TV time spent with streaming services.Representation resonates for long-term ROI
Representation goes a long way toward creating trust with AANHPI audiences, ultimately building brand affinity and delivering long-term returns on your investment (ROI) with this community.

The Asian American audience insights you need

Asian audiences cannot be gained through a “general market” approach—there are distinct patterns of engagement, trust and affinity. Download the Reaching Asian American Audiences: Understanding Asian influence and media consumption report to understand this audience better and earn long-term brand trust.

We’ve announced the Maximus Foundation will award over $2 million in grants to 209 nonprofit organizations across the United States. This year, each grantee will receive $10,000 to further their work across community development, youth programs, and healthcare services.

The Maximus Foundation, founded by the company’s board of directors in 2000, has awarded more than 3,000 grants totaling more than $15 million throughout its history. It is committed to supporting organizations and programs that promote self-sufficiency through improved health, child, family, and community development.

“The 2024 Maximus Foundation grant recipients, located in diverse communities across the United States, is an inspiring group of nonprofits that are truly driving change in local communities,” said Dr. Arvenita Washington Cherry, Maximus Foundation President and Chairperson. “Our ethos is to help move people forward, and that spirit runs through every one of these nonprofits, which are improving the lives of countless people and families.”

This year, the Maximus Foundation provided $10,000 grants to each awardee, with focus areas including homelessness prevention, job training programs, youth development, and education programs. The 209 nonprofits receiving grants are located in 31 states and the District of Columbia. The 2024 grants will help nonprofit partners make financial plans with the launch of the Foundation’s new, more focused philanthropic strategy next year.

In 2025, the Foundation’s grantmaking approach will evolve from annual unrestricted grants to multi-year, unrestricted financial support for a smaller group of grant partners. This new strategic approach will foster greater stability and capacity for nonprofits to achieve enduring positive change in the communities they serve. The Foundation’s new funding strategy will support organizations tackling a specific social impact issue. In the first year, the Foundation will support organizations with a record of successfully addressing food insecurity and advancing food equity.

“The annual grant giving from the Maximus Foundation is extremely personal to our employees because the efforts of these nonprofits mirror the causes and initiatives they care about,” said Bruce Caswell, President and Chief Executive Officer of Maximus. “The Foundation’s board is shifting strategy in 2025 because they heard from our employees about how important food equity has become, particularly in the aftermath of the COVID pandemic. Through the Foundation, we aim to help as many people as possible, and that includes our responsibility as a good corporate citizen to impact change where we live and work.”

Individual organizations will announce their awards to local communities throughout 2024. For more information on the Maximus Foundation, including full reports on previous grantees and details on the strategic shift beginning in 2025, please visit maximus.com/foundation or view the 2023 Foundation Annual Report.