Tag: PR Newswire

The new brand is the culmination of the strategic merger announced in November of last year, fueling further investment in serving the green industry

ATLANTA and TORONTO, Oct. 8, 2025 /PRNewswire/ — Today, Granum announced its launch as the new parent brand uniting LMN, SingleOps, and Greenius into one cohesive company dedicated to serving the green industry. Granum’s mission is to unlock the potential of landscapers and arborists by helping them improve their operations, through trusted software and partnership they rely on to operate and grow with confidence.

This brand launch follows the merger announced in November 2024, bringing together SingleOps, LMN, and Greenius to accelerate innovation and deliver an even stronger partner to the industry.

The products used by thousands of landscapers and arborists across North America will continue as LMN by Granum, SingleOps by Granum, and Greenius by Granum—delivering the same functionality and support, now under a single unified company brand.

“Landscapers and arborists are the backbone of communities across North America, and our job is to help them run better businesses and build better lives,” said Mark Sedgley, CEO of Granum. “With Granum, we’re 100% committed to serving the green industry as their #1 software partner—bringing together the trusted power of LMN, SingleOps, and Greenius with hands-on partnership that makes a real difference on the ground.”

Why Granum, Why Now
The green industry is on the precipice of change, with a large amount of the industry set to adopt new technology in the coming years. By unifying three proven platforms under one partner-first brand, Granum has the resources and focus to lead the charge of this industry disruption while providing clarity, continuity, and confidence for green industry operators:

• LMN by Granum – The platform for full-service landscaping companies to estimate and budget with confidence, job cost and schedule effectively, and keep crews productive in every season.
• SingleOps by Granum – The platform for tree care and arborist businesses to save time, stay organized, and run smoothly from the first estimate to the final payment—delivering an experience that keeps customers coming back.
• Greenius by Granum – The employee development and safety platform built for landscaping and tree care businesses to onboard faster, reduce incidents, and develop skilled, confident crews.

Customer Perspectives
“As an early LMN customer who also brought in Greenius to elevate how we train and support our teams, I’ve seen firsthand how the right software can help unlock an organization’s potential. Estimating is sharper, crews are more prepared, and safety is embedded in our culture. With Granum uniting three products under one roof all built for our industry, it’s clear they’re all-in on helping businesses like ours grow with confidence.”
— Jason Cromley, Owner, Hidden Creek Landscaping

“Joshua Tree Experts has been a proud customer of SingleOps for years, both at our headquarters and now across all of our franchises around the country. SingleOps has always delivered a great experience to our team and our clients from estimate all the way to final payment, with great customer service along the way. We’re excited to see innovation continue with SingleOps now part of the Granum brand.”
— Joshua Malik, Owner, Joshua Tree Experts

About Granum
Granum is a software company devoted to serving landscapers and arborists across North America, providing intuitive, industry-specific solutions designed to help them improve and grow their businesses while impressing their customers. Granum brings together three of the most trusted names in the industry — LMN, SingleOps, and Greenius — into one powerful software ecosystem. More than just a software company, Granum works alongside its clients to implement systems for estimating, scheduling, crew training, invoicing, and payments, blending technology with hands-on onboarding and human support. The company’s mission is to help industry professionals unlock their potential by improving their operations, all united by the belief that its clients’ success is not just a milestone, but a shared mission. Granum’s products are used by thousands of organizations throughout North America.

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SOURCE Granum

TAIPEI, Oct. 8, 2025 /PRNewswire/ — CAYIN Technology introduces universal e-Paper integration, enabling any industry to display real-time data on any e-Paper device. Designed to achieve ESG sustainability goals, the solution offers ultra-low power consumption, sunlight readability, wide viewing angles, and automated content updates—reducing costs, enhancing efficiency, and elevating brand image.

Universal Integration with Any e-Paper Device

CAYIN’s e-Paper solution seamlessly connects with any e-Paper device, regardless of brand, model, or size. Businesses can integrate real-time data from ERP, POS, transportation systems, hospital platforms, or other databases, eliminating manual content replacement and ensuring always up-to-date information.

• Flexible compatibility with all e-Paper hardware
• Supports schedules, price lists, inventory, room statuses, and more
• Customizable layouts with corporate branding and multilingual content
• Automated updates for consistent, accurate displays

Driving ESG and Sustainability Goals

With ultra-low power consumption and a paperless approach, CAYIN’s e-Paper integration helps businesses significantly reduce their carbon footprint. The technology offers durable, long-lasting displays that maintain content visibility even without power—delivering:

• Energy savings and reduced environmental impact
• Elimination of printed materials
• Long device lifespan with minimal maintenance

Superior Readability and Practicality

Designed for real-world usability, CAYIN’s e-Paper solution delivers crisp, high-contrast visuals visible under direct sunlight, with a 180° wide viewing angle. Ideal for outdoor signage, public transportation schedules, and wayfinding systems, it ensures:

• Clear visibility in bright light conditions
• Wide-angle readability for public spaces
• Consistent display quality in varying environments

Applications Across Industries

From corporate offices and retail chains to hospitals, schools, factories, and transport hubs, CAYIN’s e-Paper integration enhances communication, operational efficiency, and brand image. Common applications include:

• Meeting room and classroom schedules
• Retail promotions and product pricing
• Hospital patient and room status boards
• Factory production and logistics displays

For more details, visit the e-Paper Solution Overview.
To inquire about integration and customization, please contact the CAYIN Sales Team.

View original content:https://www.prnewswire.com/news-releases/cayin-technology-launches-universal-e-paper-integration-for-sustainable-smart-displays-302578153.html

SOURCE CAYIN TECHNOLOGY CO., LTD.

DUSSELDORF, Germany, Oct. 8, 2025 /PRNewswire/ — Covation Biomaterials LLC (“CovationBio^® “), a biomaterials company with advanced technology in the bio-based materials industry, is excited to share project milestones and updates for their newest innovation, CovationBio® bioPTMEG at K 2025, the world’s leading trade fair for plastics and rubber.

First announced at ChinaPlas in April 2025, CovationBio^® bioPTMEG is an advanced, sustainable polytetramethylene ether glycol (PTMEG), that delivers high performance with a significantly lower production emissions compared with fossil-based incumbents.

“Through continued work with our customers, we are achieving significant milestones against the goal of making bioPTMEG commercially available. Specifically, CovationBio^® bioPTMEG, a sustainable PTMEG product utilizing advanced technology, delivering peak performance with the lowest environmental impact.  It truly redefines what’s possible from biobased materials,” said Feifeng You, President of CovationBio.

CovationBio^® bioPTMEG is a bio-based alternative to fossil-based PTMEG, helping customers reduce their reliance on non-renewable materials and maintain the durability and resilience expected in high performance applications such as spandex, polyurethanes and thermoplastic elastomers.

A few of the superior sustainability benefits offered include:

• a substantial reduction of greenhouse gas emissions compared to fossil-based incumbents;
• a product that is 100% bio-based and obtained from annually renewable resources;
• the use of feedstock such as corncobs which do not compete with primary food sources;
• a reduced reliance on non-renewable fossil fuel use.
• Drop-in performance to allow downstream customers to switch to bio-based raw material without major process change.

As earlier announced at ChinaPlas 2025, the construction of a dedicated manufacturing facility for CovationBio^® bioPTMEG which is expected to be mechanically complete toward the end of 2025.  It is located in Jiangsu Province, Qidong. Commercial production should begin in the first half of 2026.

Aligned with this year’s K Show theme, “The Power of Plastics! Green – Smart – Responsible,” our Covation Biomaterials team are ready to share more about how CovationBio^® bioPTMEG can integrate into downstream high performance materials such as TPU, PU, COPE, COPA and spandex to advance sustainability strategies with our value chain partners in multiple applications.

Please visit the team in Hall 5, Booth C07-1.

On October 10th 2025, Dr. Mosha Zhao, Global Marketing Director for C4 Platform, and Dr. Dan Slanac, Global Technology Director of CovationBio, will introduce this innovation journey from non-food bio-based feedstock to renewable raw materials: Redefine What’s Possible to Reduce Carbon Footprint at the Bioplastics Business Breakfast Days Conference (Congress Centre, Hall 1).

For those interested in learning more, please contact us at

bioPTMEG@covationbio.com
. 

Disclaimer: The statements above are taken from the product’s life cycle analysis (LCA) and product performances are based on tests by Covation Biomaterials LLC and TrueNorth Collective LLC.

About CovationBio^®


Founded in 2022, in Newark, Delaware, Covation Biomaterials LLC is a biomaterials company with advanced technology in the bio-based materials industry, offering a product portfolio of high-performance, sustainable solutions. The company builds on its rich DuPont legacy of groundbreaking scientific innovation and continues to deliver novel solutions at scale across multiple industries, including apparel, carpeting, cosmetics, food, and packaging. Through the Sorona^®, Susterra^® and Zemea® product lines, the mission of CovationBio® is to deliver building blocks that will enable customers to provide bio-based products accessible to everyone. Covation, CovationBio^®, Sorona, Susterra, and Zemea are trademarks of Covation Biomaterials LLC or their affiliates. For more information about Covation Biomaterials, please visit CovationBio.com and follow on WeChat, LinkedIn, Instagram, and Facebook

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SOURCE Covation Biomaterials

PITTSBURGH, Oct. 7, 2025 /PRNewswire/ — Gneuton, a clean technology company pioneering regenerative AI infrastructure, has unveiled its deployable water purification system designed to operate within gas turbine-powered AI data centers. Using a globally patented thermal distillation technology, Gneuton harnesses waste heat from existing infrastructure to purify water without consuming additional electricity. The result: AI data centers that not only reduce their environmental footprint, but actively generate distilled water for reuse in water-starved ecosystems.

Unlike conventional water treatment systems, Gneuton’s solution easily integrates directly into gas turbine infrastructure, repurposing exhaust heat to purify feedwater and third-party wastewater with scientific-grade precision. The technology is carbon-neutral, scalable, and ready for deployment across industrial, energy, and hyperscale environments.

Gneuton is now seeking a strategic partnership with a hyperscale technology company that is genuinely committed to becoming water-positive, not just in marketing language, but in measurable, operational reality. The company is calling on cloud providers and data center operators who are ready to move beyond sustainability pledges and into immediate and impactful infrastructure-level transformation.

“Our mission is clear: AI infrastructure must immediately transition from being a massive consumer of fresh water to becoming a new source of it,” said Brad Martineau, CEO of Gneuton. “We have the system. Now we’re looking for a partner who’s serious about deploying it at scale and regenerating the ecosystems AI depends on.”

Learn more at Gneuton.com.

Statements regarding future plans or outcomes reflect current expectations and are subject to change based on operational, regulatory, and environmental factors.

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SOURCE Gneuton

MENLO PARK, Calif., Oct. 7, 2025 /PRNewswire/ — Angela Lurie, global executive director for talent solutions and business consulting firm Robert Half, has been named to Staffing Industry Analysts’ 2025 Global Power 150 — Women in Staffing list. This honor recognizes women leaders who drive growth and transformative change within their organizations and across the staffing industry.

Over her 26-year career at Robert Half, Lurie has built a reputation for developing high-performing teams and leading practice groups to achieve significant growth. Today, she serves as executive director of the company’s Management Resources group, which has more than 140 locations worldwide. Previously, Lurie was senior vice president of Robert Half’s Full-Time Engagement Professionals (FTEP), where she expanded the program into a global offering that now includes thousands of professionals across a range of specializations.

“Angela’s leadership has had a profound impact on our company,” said Paul Gentzkow, president and CEO of talent solutions at Robert Half. “Her ability to innovate, lead, and inspire global teams has set a standard of excellence that reflects the very best of our organization, and we are proud to see her recognized with this honor.”

Lurie is also deeply engaged in her community and profession. She serves on the board of directors for the Minnesota Wild Foundation and is an active member, mentor, and volunteer with the Minneapolis/St. Paul Business Journal’s Women’s Leadership Council. In addition, she is a chapter member and frequent speaker for three industry organizations including, Financial Executives International (FEI), The CFO Leadership Council, and the American Institute of Certified Public Accountants (AICPA).

Robert Half

Robert Half (NYSE: RHI) is the world’s first and largest specialized talent solutions and business consulting firm, connecting highly skilled job seekers with rewarding opportunities at great companies. We offer contract talent and permanent placement solutions in the fields of finance and accounting, technology, marketing and creative, legal, and administrative and customer support, and we also provide executive search services. Robert Half is the parent company of Protiviti®, a global consulting firm that delivers internal audit, risk, business and technology consulting solutions. In the past 12 months, Robert Half, including Protiviti, has been named one of the Fortune® Most Admired Companies™ and 100 Best Companies to Work For. Explore talent solutions, research and insights at RobertHalf.com. 

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SOURCE Robert Half

Hands-on STEM projects, technology and equipment to build stronger, enabled communities

HENDERSON, Nev., Oct. 7, 2025 /PRNewswire/ — Equipping students and teachers with the right tools and resources goes a long way in preparing for the STEM jobs of today and tomorrow.

Toyota USA Foundation’s Driving Possibilities initiative is granting up to $5.8 million over five years to Clark County School District. The funds will give students and teachers access to innovative tools and programs designed to embed STEM strategies into classrooms and support teachers through sustained learning.

“We believe all students deserve equal access to opportunities and a pathway to high-growth careers,” said Ana Meade, vice president of sustainable development at Toyota. “Through Driving Possibilities, we aim to create access to quality STEM jobs by working with local schools, community partners and industry leaders to address barriers so that everyone can participate.”    

Driving Possibilities is Toyota’s national approach to workforce readiness and community engagement. In Nevada, Toyota is collaborating with the Project Lead the Way and the Just One Project on a community-based approach to combining an expansion of STEM resources and helping to serve the needs of families in each school.

“The Clark County community warmly welcomed us over twenty years ago when we opened the Toyota Financial Savings Bank (TFSB) in Henderson, Nevada,” said Tellis Bethel, TFSB CEO. “We are pleased to give back to this community that has done so much for us, and we are proud to contribute to the bright futures of area students.”

Clark County School District will embed stackable STEM programming from elementary, middle and high school classrooms while customizing an intentional professional development program for educators. Additionally, schools will be equipped with a dedicated space for students and families to access essential needs such as food and supportive services to help build a stronger, healthier, and more connected community.    

Nevada is the tenth site to launch the Driving Possibilities initiative. To date, more than $78.3 million has been announced through multi-year grants with local and national nonprofits, education partners and the communities where Toyota team members live and work. The initiative is funded by Toyota USA Foundation with additional funds provided by Toyota Motor North America (TMNA) and Toyota Financial Services (TFS).    

In 2022, the Toyota USA Foundation’s Driving Possibilities initiative was launched as a unique way to bring together educators, local and national nonprofits, industry and communities to create limitless possibilities for all. With more than 65 years of active community support across the U.S., efforts span the PreK-12 education continuum, with a foundation in the model developed in the West Dallas area. This is the largest and most comprehensive social innovation effort in Toyota’s history.   

About Toyota Financial Savings Bank

Toyota Financial Savings Bank (“Toyota Bank”) provides banking products and services to eligible Toyota and Lexus Dealer employees, their eligible family members, and eligible Toyota and Lexus Team Members in the United States. Toyota Bank offers a curated suite of savings and loan products, coupled with a dedication to providing high touch service from your own dedicated Personal Banker. Toyota Bank, headquartered in Henderson, Nevada, is a member of the FDIC, and is an Equal Housing Lender.

Additional information may be found at www.toyotabank.com.

Media Contacts: 
Cindy Lacy
Cindy.lacy@toyota.com 

Amanda Roark 
amanda.roark@toyota.com  

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SOURCE Toyota Motor North America

WASHINGTON, Oct. 7, 2025 /PRNewswire/ — Paralyzed Veterans of America Chief Executive Officer Carl Blake releases statement following the Washington Post article entitled “How some veterans exploit $193 billion VA program, due to lax controls,” released on October 6, 2025.

“Paralyzed Veterans of America is outraged at the Washington Post’s decision to paint most veterans with service-connected disabilities as fraudsters and cheats. Without any context, the authors of this article chose to tell the story that they wanted to tell. Although there are documented cases of veterans defrauding the Department of Veterans Affairs, it is a disservice to the sacrifices of the many men and women who have served this nation to suggest that large sums of money are being wasted simply because veterans receive earned benefits for service-connected conditions. Just because the authors disagree with the law does not mean that those veterans have done anything wrong. It is also noteworthy that the Washington Post article did not include comments from any accredited veterans service organizations (VSOs) that represent millions of veterans in their benefits claims.

The Washington Post has apparently decided to take up the fight for what should be considered a ‘real’ service-connected condition. As a veteran with a real combat-related service-connected condition incurred while serving with the 82^nd Airborne, I do not begrudge veterans for seeking benefits and services to which they have earned and are entitled to by law. The sacrifices of service are often not apparent to those who have not borne the battle.”

About Paralyzed Veterans of America
Paralyzed Veterans of America is a 501(c)(3) non-profit and the only congressionally chartered veterans service organization dedicated solely for the benefit and representation of veterans with spinal cord injury or diseases. The organization ensures veterans receive the benefits earned through service to our nation; monitors their care in VA spinal cord injury units; and funds research and education in the search for a cure and improved care for individuals with paralysis.

As a life-long partner and advocate for veterans and all people with disabilities, PVA also develops training and career services, works to ensure accessibility in public buildings and spaces, and provides health and rehabilitation opportunities through sports and recreation. With more than 70 offices and 33 chapters, Paralyzed Veterans of America serves veterans, their families, and their caregivers in all 50 states, the District of Columbia, and Puerto Rico. Learn more at PVA.org.

Contact:

Oname Thompson
703-864-5980 cell


OnameT@PVA.org

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SOURCE Paralyzed Veterans of America

WASHINGTON, Oct. 7, 2025 /PRNewswire/ — Pennsylvania hog farmer Brent Hershey will join more than 200 farmers from over 30 states in Washington, D.C. on Wednesday, October 8th to oppose the highly contentious Save Our Bacon Act and Food Security and Farm Protection Act (formerly the Ending Agricultural Trade Suppression Act (EATS) Act) — legislation that would put family farmers out of business and end responsible farming practices.

Hershey, who was recently featured in CBS News’s coverage of the debate over California’s Proposition 12, will speak at a 2 p.m. press conference at the National Press Club alongside farmers, meat producers, and meat retailers from across the country.

The event will highlight the importance of Prop. 12 and Massachusetts’s Question 3, voter-approved laws that set basic animal welfare standards and create fairer markets for responsible farmers.

The farmers and meat companies will meet with members of Congress to emphasize the significant risks the proposed legislation, which would repeal Prop. 12 and Question 3, poses to farmers, businesses, and consumers.

A gestation crate containing a realistic “pig” will also be on display to demonstrate the controversial practice — banned in red and blue states alike — that some in the pork industry are attempting to legalize again.

On October 9th, tractors and pick-up trucks will circle the Capitol area with large American flags and banners.

For thousands of family farmers, laws like Proposition 12 and Question 3 are a lifeline. If Congress wipes out these humane farming standards, it would devastate family farmers who have invested in crate-free systems while stripping states’ ability to pass their own agricultural laws.

“My farm is Prop. 12-certified, and it’s never operated better. Prop. 12’s standards made our farm more resilient,” said Brent Hershey, President of Hershey Ag. “Healthier animals mean fewer losses and better productivity, and Prop. 12 provides a market that actually rewards the hard work we put in.”

Upheld by the U.S. Supreme Court in 2023, Proposition 12 sets minimum space requirements for pigs, hens, and calves, ensuring animals have room to stand, turn around, and extend their limbs. Already, an estimated 27 percent of U.S. pork producers have made or are working to make investments to access California’s Proposition 12 market.

In addition to robust farmer adoption of Prop. 12 standards, numerous leading meat companies have announced support of the crate-free law, including Perdue Farms and its pork brands Niman Ranch and Coleman All Natural Meats, True Story Foods, and ButcherBox, the direct-to-consumer meat and seafood brand.

Public opinion strongly favors these reforms. Nearly seven in ten Americans oppose the use of gestation crates, with only 8 percent in support. The California and Massachusetts laws both passed overwhelmingly at the ballot box with 63 percent and 78 percent approval, respectively.

Interviews with Brent Hershey and other participating farmers are available at the event or via Zoom at any time.

Media contact:
Holly Bice | media@meatproducers.org

View original content:https://www.prnewswire.com/news-releases/pennsylvania-farmer-brent-hershey-joins-hundreds-in-dc-to-support-prop-12-and-family-farms-302577373.html

SOURCE Responsible Meat Coalition

90% of Americans say end-of-life conversations are important, yet only 27% have had them – television storytelling emerges as a breakthrough solution to bridge the gap.

SAN FRANCISCO, Oct. 7, 2025 /PRNewswire/ — Television storylines featuring authentic end-of-life experiences significantly increase viewers’ willingness to initiate conversations about mortality, according to new research released today from End Well. The comprehensive study, conducted in partnership with USC’s Norman Lear Center Media Impact Project, reveals that viewers exposed to realistic portrayals of death and dying were dramatically more likely to take concrete actions – from drafting advance directives to discussing care preferences with loved ones.

“We knew that while 90% of Americans say talking about end-of-life care is important, only 27% have actually had these conversations,” said Dr. Shoshana Ungerleider, founder and board president of End Well. “Research also shows that ongoing dialogue – not just documentation – leads to care that truly reflects someone’s values. Our new research demonstrates that thoughtfully crafted television content can make a huge difference in people’s willingness to talk about their wishes and begin planning for the end of life.”

Key Research Findings: Viewers who watched end-of-life storylines from A Million Little Things and The Gentle Art of Swedish Death Cleaning were significantly more likely to:

• Initiate conversations about end-of-life topics.
• Seek additional information about care options and advance planning.
• Share locations of important legal and financial documents.
• Draft or update advance directives and legal documents.
• Help aging parents with decluttering and legacy planning.
• Discuss specific care preferences and medical decisions.

“When people see death and dying portrayed with honesty, humor, and compassion, it gives them permission to begin the conversations that matter most,” said Tracy Wheeler, executive director of End Well. “Television isn’t just entertainment – it’s a rehearsal space for real life.”

The research identified three key elements that make end-of-life storytelling effective:

• Real Life Reflected: Authentic portrayals showing supportive communities helped viewers envision how to offer or receive care with compassion and dignity.
• Humor Included: Strategic use of humor made difficult topics more accessible and relatable.
• Grounded in Expertise: Collaboration with medical and psychological professionals ensured both accuracy and authentic emotional responses during life’s most vulnerable moments.

“Before grief leveled my world, I was funny. Laughing is my favorite,” said J.J. Duncan, producer of The Gentle Art of Swedish Death Cleaning. “If we could bring levity to this dark topic that was so very taboo in people’s minds, then we could help others with handrails as they walked their own paths of grief.”

As the legal and ethical landscape around end-of-life care continues to evolve, the findings suggest that entertainment industry partnerships could significantly advance public health goals around advance care planning and mortality literacy.

About the Research

The study examined viewer responses to end-of-life storylines from two popular shows: A Million Little Things‘ series finale featuring Gary’s terminal diagnosis and desire to die with dignity, and The Gentle Art of Swedish Death Cleaning‘s episode about Shana preparing for death after a stage 4 lung cancer diagnosis. Participants were randomly assigned to view either the end-of-life storylines or control clips from the same shows without mortality themes.

“Storytelling has the power to transform how we die,” said Dr. Shoshana Ungerleider, founder and board president of End Well. “Through honest, nuanced portrayals of end-of-life experiences, popular culture can help build the emotional and practical literacy we need to care for ourselves and each other in our final chapters.”

The full report, “Changing the Channel on Death: How Television Can Lead the End-of-Life Revolution,” authored by Shoshana Ungerleider, MD, Tracy Wheeler, and End Well, is available at https://endwellproject.org/research/.

About End Well

End Well is a nonprofit on a mission to transform how people think about, talk about, and plan for the end of life. Founded by Dr. Shoshana Ungerleider, End Well believes everyone deserves an experience aligned with their values—and that a meaningful ending is the ultimate measure of a well-lived life. Learn more at https://endwellproject.org/.

The research was made possible through funding from The David and Lura Lovell Foundation, the Steven & Alexandra Cohen Foundation, the Y.C. Ho/Helen and Michael Chiang Foundation, and the George Family Foundation.

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SOURCE End Well

Chianti Classico’s new sustainability protocol sets 58 standards. A recent survey
reveals how wineries are meeting them.

FLORENCE, Italy, Oct. 7, 2025 /PRNewswire/ — In Chianti Classico, sustainability has long been a central focus. A recent survey reinforced this commitment, with 48% of member companies, representing the entire production chain from vineyard to bottle and covering 53% of the region’s production area, reporting active engagement on the topic. The data highlights that sustainability in Chianti Classico is not a passing trend, but a long-standing priority.

The denomination currently focuses on three important elements of sustainability: environmental, social, and cultural, reflecting the three cornerstones of the new Chianti Classico Protocol for sustainability, which was presented on May 14th during the Consorzio’s centenary celebrations.

As with producing quality wine, everything begins in the vineyard. Today, two-thirds of Chianti Classico wineries already practice grassing between rows, a key measure to combat soil erosion and soil depletion. Three out of four estates are actively working to preserve the vineyard’s natural ecosystem by reducing the use of herbicides and chemical fertilizers, instead favoring natural compost or by-products from the winemaking process. In roughly one out of every three estates, covering 27% of the hectares surveyed, melliferous plants have been introduced to support pollinators. These pollinators are a delicate but vital link in ecological balance: they enable plant reproduction and serve as important biological indicators for environmental health. This commitment extends to organic farming as well, with 61% of estates already certified organic and another 9% currently in conversion.

Even during the production phase, environmental awareness can be influential. Almost half of the estates use alternative energy sources (45%), are committed to reducing bottle weights (65%), and are reusing materials such as glass and paper (54%).

Wine carries cultural significance, tradition, and history, linking it to its place of origin. As a point of union between nature and human intervention, the landscape is an essential part of the cultural element. The recovery and maintenance of ancient traditions such as dry-stone walls, terracing, and strade bianche (white roads) all represent an active and consistent commitment to protecting the land outside the confines of the vineyard. This is perceived as imperative, evidenced by the fact that 60% of member companies strongly agreed that sustainable wine is closely connected to the protection of biodiversity and the landscape. 

This ties in with the concept of cultural sustainability, the innovative thread running through the Chianti Classico protocol. Chianti Classico’s landscape is a mosaic of wild nature alternating with human intervention. Woodland prevails, covering two-thirds of the region, interspersed by vine and olive cultivation, as well as arable land. Additionally, the imprint of human presence, through buildings, gardens, and roads, reveals 600 years of rural Tuscan life. Maintenance and restoration of all this is carried out by almost all the estates.

Workers’ welfare is a central part of sustainability in Chianti Classico, from promoting gender equality (39% of employees are women) and supporting a local workforce (92% live in the area, 73% in nearby towns) to creating pathways for social inclusion (37%). Additionally, the Consorzio recognizes that regions thrive when communities are socially connected and engaged, so their guidelines look at where people live to support growth in key local industries.

“Sustainability is a new lens through which we can look at our region – declares Carlotta Gori, the director of the Consorzio – Care and attention for the region is already at a high level, but like everyone, we can always do better. I believe that looking at our region with new eyes should be an area of focus for our protocol. Cultural sustainability has set us apart for centuries and is more relevant now than ever. We want to make it more evident to the consumer too, by using a dedicated symbol on the wine labels by certified producers.”

About the Consorzio Vino Chianti Classico:

The Consorzio Vino Chianti Classico exists to protect, oversee, and valorize the Chianti Classico denomination. Since the Consortium’s founding in 1924, the organization has changed its name and the design of its logo, the Black Rooster, which since 2005 has been the trademark of the whole denomination. As one of the premier institutional organizations in the European Union in the grape-growing and winemaking sector, the consortium represents 96 percent of the DOCG production. The entire production chain is supervised by a public tracking system, which enables consumers all over the world to check the bottle they’ve purchased via the Consortium’s website. The Consortium also conducts research and development in the agronomic and enological fields, in collaboration with prestigious educational and research institutes. For more information, please visit www.chianticlassico.com.

Please note: The Consorzio counts on the professionalism of the press receiving this release and trusts that the term “Chianti Classico” will be neither changed nor abbreviated. Use of the term “Chianti” instead of “Chianti Classico” constitutes a major change in the information communicated here. The two terms represent two completely separate DOCGs with different terrains, histories and organisations. When an alternative to the term “Chianti Classico” is needed, we suggest using “Gallo Nero”, our logo which is synonymous with the DOCG “Chianti Classico”. Thank you for your understanding.

Media Contact

Shelby Sonkin

ssonkin@colangelopr.com

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SOURCE Chianti Classico