Tag: 3BL

Originally published on Gracenote (a Nielsen company) Insights

In addition to attracting audiences, inclusive TV programming is a key consideration for media buyers. Yet despite the industry’s progress to be more inclusive and representative in content, advertising dollars haven’t kept pace.

While average inclusion levels in TV programming don’t change much year-over-year, new, original TV content is becoming increasingly diverse at the program level, as detailed in our recent Diverse by design report. Despite the new opportunities that these programs provide for media buyers looking to be more inclusive with their ad spending, the amount of inclusive programming largely outpaces brands’ investment in it.

To arrive at the findings for our most recent inclusive ad spend report, Gracenote analyzed $11 billion in spending allocated to linear TV programs in 2023 to identify how inclusive the spending was. At a high level, only 46% of spending was invested in racially/ethnic-inclusive content (i.e., BIPOC1). Percentages were lower for individual identity groups, including women. To be considered inclusive, the share of cast2 for individual groups needed to be at or above the U.S. population estimate for that group.

At a more granular level, the findings highlight areas of potential over- and under-investment across industries. The biggest takeaway is that all industries under-invest in content that‘s inclusive of women. The investment percentages in the table below are scaled to the share of cast for each identity group. Through the lens of U.S. population estimates, the under-investment in women-inclusive content would be much greater (per the U.S. Census, women account for approximately 51% of the U.S. population).

Inequitable ad spending is even greater at the brand level. Only 45% of brands, for example, spend equitably in content inclusive of the BIPOC community. That means that 55% of brands are not investing equitably in BIPOC-inclusive content. The biggest gap, however, pertains to investment in content that’s inclusive of women. In fact, only 2.4% of brands invested in content that’s inclusive of women. To be inclusive of women, the female share of cast percentage for a program needs to be at or above 51% (the U.S. Census’ population estimate for women).

Diverse-owned media plays a critical role for media buyers looking to engage with specific audiences, but the $1.9 billion in diverse-owned media spending3 last year fell far short of any level that would be representative of the increasing diversity of the U.S. population. That’s where the growing diversity of premium original content can help brands maximize their engagement and fulfill their commitments to diversity and inclusivity at scale.

When programming is both popular and diverse, it becomes both reflective of the broader society we live in and appealing from a media investment perspective.

Across networks and services, Gracenote Inclusion Analytics data shows us that the ones that feature the most representation for individual identity groups are also the ones that increased their inclusion of the groups on a year-over-year basis. Disney+, for example, increased its inclusion of Hispanic/Latinx talent by more than 103% year-over-year. Similarly, Hulu increased its inclusion of Asian and Pacific Islander talent in 2023 by 18.7%.

Advertisers play a huge role in shaping the inclusivity of the media landscape, and data can highlight ways for advertisers and agencies to be more inclusive with the 97.5% of media spending that is not allocated to diverse-owned companies4.

For additional insights, download our Diverse by design report on inclusive ad spending in popular TV programing.

Notes

Black, indigenous and other people of color.The percentage of an identity group that is part of a program’s recurring cast members.Diverse-owned media ad spend research; AIMM in partnership with MAVEN and Media Framework (formerly Standard Media Index)The ANA’s Alliance for Inclusive Multicultural Marketing (AIMM).

Originally published on Gracenote (a Nielsen company) Insights

In addition to attracting audiences, inclusive TV programming is a key consideration for media buyers. Yet despite the industry’s progress to be more inclusive and representative in content, advertising dollars haven’t kept pace.

While average inclusion levels in TV programming don’t change much year-over-year, new, original TV content is becoming increasingly diverse at the program level, as detailed in our recent Diverse by design report. Despite the new opportunities that these programs provide for media buyers looking to be more inclusive with their ad spending, the amount of inclusive programming largely outpaces brands’ investment in it.

To arrive at the findings for our most recent inclusive ad spend report, Gracenote analyzed $11 billion in spending allocated to linear TV programs in 2023 to identify how inclusive the spending was. At a high level, only 46% of spending was invested in racially/ethnic-inclusive content (i.e., BIPOC1). Percentages were lower for individual identity groups, including women. To be considered inclusive, the share of cast2 for individual groups needed to be at or above the U.S. population estimate for that group.

At a more granular level, the findings highlight areas of potential over- and under-investment across industries. The biggest takeaway is that all industries under-invest in content that‘s inclusive of women. The investment percentages in the table below are scaled to the share of cast for each identity group. Through the lens of U.S. population estimates, the under-investment in women-inclusive content would be much greater (per the U.S. Census, women account for approximately 51% of the U.S. population).

Inequitable ad spending is even greater at the brand level. Only 45% of brands, for example, spend equitably in content inclusive of the BIPOC community. That means that 55% of brands are not investing equitably in BIPOC-inclusive content. The biggest gap, however, pertains to investment in content that’s inclusive of women. In fact, only 2.4% of brands invested in content that’s inclusive of women. To be inclusive of women, the female share of cast percentage for a program needs to be at or above 51% (the U.S. Census’ population estimate for women).

Diverse-owned media plays a critical role for media buyers looking to engage with specific audiences, but the $1.9 billion in diverse-owned media spending3 last year fell far short of any level that would be representative of the increasing diversity of the U.S. population. That’s where the growing diversity of premium original content can help brands maximize their engagement and fulfill their commitments to diversity and inclusivity at scale.

When programming is both popular and diverse, it becomes both reflective of the broader society we live in and appealing from a media investment perspective.

Across networks and services, Gracenote Inclusion Analytics data shows us that the ones that feature the most representation for individual identity groups are also the ones that increased their inclusion of the groups on a year-over-year basis. Disney+, for example, increased its inclusion of Hispanic/Latinx talent by more than 103% year-over-year. Similarly, Hulu increased its inclusion of Asian and Pacific Islander talent in 2023 by 18.7%.

Advertisers play a huge role in shaping the inclusivity of the media landscape, and data can highlight ways for advertisers and agencies to be more inclusive with the 97.5% of media spending that is not allocated to diverse-owned companies4.

For additional insights, download our Diverse by design report on inclusive ad spending in popular TV programing.

Notes

Black, indigenous and other people of color.The percentage of an identity group that is part of a program’s recurring cast members.Diverse-owned media ad spend research; AIMM in partnership with MAVEN and Media Framework (formerly Standard Media Index)The ANA’s Alliance for Inclusive Multicultural Marketing (AIMM).

LinkedIn

Have you ever heard of a greenhouse? Learn in the following slides how Pizza Hut Indonesia uses its dedicated greenhouse to cultivate fresh vegetables, ensuring that every dish is both fresh and delicious. 

This greenhouse project is part of our Corporate Social Responsibility (CSR) program, “Pizza Hut Peduli,” which supports the welfare of farmers and Micro, Small Medium Enterprises.

LinkedIn

Have you ever heard of a greenhouse? Learn in the following slides how Pizza Hut Indonesia uses its dedicated greenhouse to cultivate fresh vegetables, ensuring that every dish is both fresh and delicious. 

This greenhouse project is part of our Corporate Social Responsibility (CSR) program, “Pizza Hut Peduli,” which supports the welfare of farmers and Micro, Small Medium Enterprises.

Originally published on Chicagoland Habitat for Humanity

Wesco, the inaugural sponsor of Chicagoland Habitat Regional Repair Collaborative, is excited the share the story of Valerie, a proud Marine veteran who served from 1999 – 2002. 

Thanks to Will County Habitat for Humanity, her home recently received much-needed repairs. Read her story below.

Valerie, a Marine veteran who served her country with pride from 1999 to 2002, has always approached life with the discipline and strength she learned in the military. After her service, she returned to her home in Will County, a place filled with memories and a deep sense of connection to her father, who had also served in the armed forces. Her home was her sanctuary, but as the years passed, it began to show signs of wear—drafty windows, a crumbling driveway, and stairs that were becoming increasingly difficult to navigate safely.

Valerie, however, is not one to shy away from challenges. When she learned about Will County Habitat for Humanity, she reached out, hoping they might be able to help her restore her beloved home. She had heard of their work in the community, building and repairing homes for veterans, and knew they shared her values of service and giving back.

The team at Habitat for Humanity responded with the same dedication that Valerie had shown in her years of service. They replaced her old, leaky windows, allowing her to enjoy the view of her garden once more. They installed a sturdy handrail on her stairway, giving her peace of mind as she moved around her home. And they blacktopped her driveway, making it safe and accessible once again.

For Valerie, these repairs were more than just physical improvements—they were a renewal of the pride she felt in her home. “It’s beautiful now,” she said with a smile, as she looked out of her new windows at the garden she loved to tend.

Through her involvement with both Habitat for Humanity and Allen Force, Valerie has found not just support, but a sense of community that enriches her life. She expresses deep gratitude for the opportunities to engage with others and to make a positive impact in the lives of fellow veterans.

As she reflects on her journey, Valerie knows that these organizations have helped her not just by repairing her home, but by strengthening her sense of purpose and belonging. And for Will County Habitat for Humanity, the opportunity to support someone like Valerie is a powerful reminder of their mission—to build homes, communities, and hope.

Learn more about Wesco’s commitments to make a positive and lasting impact within the communities where our employees work and reside here.

Originally published on Chicagoland Habitat for Humanity

Wesco, the inaugural sponsor of Chicagoland Habitat Regional Repair Collaborative, is excited the share the story of Valerie, a proud Marine veteran who served from 1999 – 2002. 

Thanks to Will County Habitat for Humanity, her home recently received much-needed repairs. Read her story below.

Valerie, a Marine veteran who served her country with pride from 1999 to 2002, has always approached life with the discipline and strength she learned in the military. After her service, she returned to her home in Will County, a place filled with memories and a deep sense of connection to her father, who had also served in the armed forces. Her home was her sanctuary, but as the years passed, it began to show signs of wear—drafty windows, a crumbling driveway, and stairs that were becoming increasingly difficult to navigate safely.

Valerie, however, is not one to shy away from challenges. When she learned about Will County Habitat for Humanity, she reached out, hoping they might be able to help her restore her beloved home. She had heard of their work in the community, building and repairing homes for veterans, and knew they shared her values of service and giving back.

The team at Habitat for Humanity responded with the same dedication that Valerie had shown in her years of service. They replaced her old, leaky windows, allowing her to enjoy the view of her garden once more. They installed a sturdy handrail on her stairway, giving her peace of mind as she moved around her home. And they blacktopped her driveway, making it safe and accessible once again.

For Valerie, these repairs were more than just physical improvements—they were a renewal of the pride she felt in her home. “It’s beautiful now,” she said with a smile, as she looked out of her new windows at the garden she loved to tend.

Through her involvement with both Habitat for Humanity and Allen Force, Valerie has found not just support, but a sense of community that enriches her life. She expresses deep gratitude for the opportunities to engage with others and to make a positive impact in the lives of fellow veterans.

As she reflects on her journey, Valerie knows that these organizations have helped her not just by repairing her home, but by strengthening her sense of purpose and belonging. And for Will County Habitat for Humanity, the opportunity to support someone like Valerie is a powerful reminder of their mission—to build homes, communities, and hope.

Learn more about Wesco’s commitments to make a positive and lasting impact within the communities where our employees work and reside here.

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

This featured brand is Loctite®, which has been delighting consumers for over 60 years. Loctite’s exceptional team works on a wide portfolio of consumer products as well as many different professional applications including automotive, aerospace, energy, electronics, construction, and more. Read on for more about the history, purpose, innovations, and sustainability of Loctite’s consumer products; and the pioneering spirit of the team that goes far beyond the brand to serve consumers and professional industries alike.

The History of Loctite®

Super glue was invented in 1942 by Dr. Harry Coover, a member of a wartime research team that unintentionally discovered a chemical compound of extraordinary stickiness, and later considered the potential in this compound for use as an enhanced version of existing Glue. Production for commercial sale by Loctite began in 1958, and it quickly became popular as a useful and versatile household adhesive. In 1997, Loctite was purchased by Henkel and the organizations combined forces to continue pushing innovation with a pioneering spirit.

The Purpose of Loctite®

For over 60 years, Loctite has excelled as global leader in reliable adhesive solutions for consumers and professionals. Its state-of-the-art product portfolio is available in over 80 countries worldwide and is distinguishable for its exceptional speed, strength, durability, and ease of use.

Loctite’s Global “Say Yes” campaign outlines its purpose to Say Yes to restoring a brighter future for all and to Say No to adding to landfills. Loctite believes that every curbside find, jobsite scrap, or renovation is a chance to create inspiring projects. “Say Yes to a better tomorrow. Say Yes to a 2nd chance. Say Yes to Loctite.”

Innovations from Loctite®

Loctite has a long legacy of innovation in consumer products. For example, Tite Foam® is a cutting-edge product that launched to act as an insulating foam sealant, made with premium ingredients that deliver high performance. Foam for different applications have their own unique benefits while offering consistent durability, high density, flexibility, UV resistance, and adhesion.

PL Premium Max® is Loctite’s strongest, most durable construction adhesive. It remains 100% solid after curing, and can be used for framing, flooring, stairs, railings, and most landscaping and deck projects with consistently successful results. Customers love the innovative technology that leaves no strong solvent odor and has only a 20-minute repositioning time.

Sustainability from Loctite®

Loctite prides itself on consumer brands and a wide professional portfolio that are committed to sustainability, aiming to make a positive impact on our planet now and for generations to come. The brand does this through innovations to formulation, packaging, and production.

For example, one of Loctite’s missions is to reduce the amount of plastic in their product portfolio. They have removed the plastic blisters from a selection of consumer adhesives like Super Glue and General Adhesives with the goal of expanding this initiative to the full assortment. Additionally, Loctite uses recycled materials in its packaging and is committed to reducing harmful chemicals in adhesive formulations while maintaining its products’ high quality and well-known bonding strength.

Beyond the Loctite® Brand 

Henkel believes that companies play a huge role in making up the fabric of local communities and supporting projects and partnerships that further the greater good. For example, Loctite’s partnership with Habitat For Humanity International and its invigoration through the “Loctite® 2nd Chance House” project. This year-long program provides $200,000 in monetary support and product donations to help the global housing organization build affordable housing.

As a part of this activation, the brand partners with dedicated construction professionals, avid DIY enthusiasts, and passionate employees who use their combined knowledge and Loctite® brand products to breathe new life into a vintage home, transforming it for a deserving family. Throughout the course of the project, this team along with Loctite and Habitat For Humanity documents renovation efforts and shares homeowner stories on social media to keep the digital community engaged with the progress. See the first episode here!

All of the Loctite® brand’s successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for Henkel, the brand, the communities we serve, and our customers, consumers, partners.

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

This featured brand is Loctite®, which has been delighting consumers for over 60 years. Loctite’s exceptional team works on a wide portfolio of consumer products as well as many different professional applications including automotive, aerospace, energy, electronics, construction, and more. Read on for more about the history, purpose, innovations, and sustainability of Loctite’s consumer products; and the pioneering spirit of the team that goes far beyond the brand to serve consumers and professional industries alike.

The History of Loctite®

Super glue was invented in 1942 by Dr. Harry Coover, a member of a wartime research team that unintentionally discovered a chemical compound of extraordinary stickiness, and later considered the potential in this compound for use as an enhanced version of existing Glue. Production for commercial sale by Loctite began in 1958, and it quickly became popular as a useful and versatile household adhesive. In 1997, Loctite was purchased by Henkel and the organizations combined forces to continue pushing innovation with a pioneering spirit.

The Purpose of Loctite®

For over 60 years, Loctite has excelled as global leader in reliable adhesive solutions for consumers and professionals. Its state-of-the-art product portfolio is available in over 80 countries worldwide and is distinguishable for its exceptional speed, strength, durability, and ease of use.

Loctite’s Global “Say Yes” campaign outlines its purpose to Say Yes to restoring a brighter future for all and to Say No to adding to landfills. Loctite believes that every curbside find, jobsite scrap, or renovation is a chance to create inspiring projects. “Say Yes to a better tomorrow. Say Yes to a 2nd chance. Say Yes to Loctite.”

Innovations from Loctite®

Loctite has a long legacy of innovation in consumer products. For example, Tite Foam® is a cutting-edge product that launched to act as an insulating foam sealant, made with premium ingredients that deliver high performance. Foam for different applications have their own unique benefits while offering consistent durability, high density, flexibility, UV resistance, and adhesion.

PL Premium Max® is Loctite’s strongest, most durable construction adhesive. It remains 100% solid after curing, and can be used for framing, flooring, stairs, railings, and most landscaping and deck projects with consistently successful results. Customers love the innovative technology that leaves no strong solvent odor and has only a 20-minute repositioning time.

Sustainability from Loctite®

Loctite prides itself on consumer brands and a wide professional portfolio that are committed to sustainability, aiming to make a positive impact on our planet now and for generations to come. The brand does this through innovations to formulation, packaging, and production.

For example, one of Loctite’s missions is to reduce the amount of plastic in their product portfolio. They have removed the plastic blisters from a selection of consumer adhesives like Super Glue and General Adhesives with the goal of expanding this initiative to the full assortment. Additionally, Loctite uses recycled materials in its packaging and is committed to reducing harmful chemicals in adhesive formulations while maintaining its products’ high quality and well-known bonding strength.

Beyond the Loctite® Brand 

Henkel believes that companies play a huge role in making up the fabric of local communities and supporting projects and partnerships that further the greater good. For example, Loctite’s partnership with Habitat For Humanity International and its invigoration through the “Loctite® 2nd Chance House” project. This year-long program provides $200,000 in monetary support and product donations to help the global housing organization build affordable housing.

As a part of this activation, the brand partners with dedicated construction professionals, avid DIY enthusiasts, and passionate employees who use their combined knowledge and Loctite® brand products to breathe new life into a vintage home, transforming it for a deserving family. Throughout the course of the project, this team along with Loctite and Habitat For Humanity documents renovation efforts and shares homeowner stories on social media to keep the digital community engaged with the progress. See the first episode here!

All of the Loctite® brand’s successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for Henkel, the brand, the communities we serve, and our customers, consumers, partners.

September 26, 2024 /3BL/ – Annual analysis from World Wildlife Fund’s Plowprint report reveals 1.9 million acres of grasslands were converted for crops in 2022 alone across the Great Plains. While this figure’s significance cannot be downplayed, it marks an improvement from the previous 10-year average of 2.6 million acres annually. The report finds that just 55% of grassland in the US and Canadian Great Plains remains intact, putting pressure on wildlife and pollinator habitats and impacting an essential carbon sink.

“With just over half of the Great Plains grasslands remaining, every cut from the plow has significant consequences for wildlife, carbon storage and clean water,” said Martha Kauffman, vice president for WWF’s Northern Great Plains program. “The last 10 years have been a rollercoaster ride of improvements and setbacks. With appreciation for grasslands on the rise, now is the time for increased investment and policies to save what is left.”

Conversion across the Great Plains came from four main crops, including wheat (37%), corn (11%), canola (11%), and soy (9%). An additional 220,000 acres of cropland were lost for development in 2022, an increase from the 10-year average of 175,000 acres annually.

The report also found in the Northern Great Plains, which represents one of the world’s last remaining intact temperate grasslands, 70% of the grass in this region remains intact. Yet still, 480,000 acres, an area twice the size of New York City, was converted to cropland during 2022.

“Losing grasslands of course has vital climate and land use change implications, but some impacts may be less visible to the naked eye,” said Clay Bolt, manager of pollinator conservation for WWF. “Pollinators, including many native bees that once thrived in the US and Canada, play a vital role preserving natural ecosystems. But the effect of grasslands loss is compounded due to an increase in neonics – a type of insecticide that is commonly found in croplands. As a result, bees, birds, and many other species are vanishing at alarming rates.”

Balancing the protection of grasslands habitats and species that rely on them, while supporting the livelihoods of producers across the Great Plains, requires strong policies. Protecting and building upon the historic investments in Farm Bill conservation programs including, the expansion and strengthening of Sodsaver, and bolstering the Grasslands Conservation Reserve Program, will help keep grasslands standing while also supporting sustainable grazing practices. Additional investment is needed for policies and programs that improve the sustainable management of productive farmland and protect it from development. To ensure long-term success, these efforts must also increase equity and access to conservation programs and funding for Native nations.

World Wildlife Fund’s 2024 Plowprint Report is available at plowprint.org

Media Contact:

Susan.McCarthy@wwfus.org

About WWF

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit http://www.worldwildlife.org to learn more and keep up with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news alerts here.

September 26, 2024 /3BL/ – Annual analysis from World Wildlife Fund’s Plowprint report reveals 1.9 million acres of grasslands were converted for crops in 2022 alone across the Great Plains. While this figure’s significance cannot be downplayed, it marks an improvement from the previous 10-year average of 2.6 million acres annually. The report finds that just 55% of grassland in the US and Canadian Great Plains remains intact, putting pressure on wildlife and pollinator habitats and impacting an essential carbon sink.

“With just over half of the Great Plains grasslands remaining, every cut from the plow has significant consequences for wildlife, carbon storage and clean water,” said Martha Kauffman, vice president for WWF’s Northern Great Plains program. “The last 10 years have been a rollercoaster ride of improvements and setbacks. With appreciation for grasslands on the rise, now is the time for increased investment and policies to save what is left.”

Conversion across the Great Plains came from four main crops, including wheat (37%), corn (11%), canola (11%), and soy (9%). An additional 220,000 acres of cropland were lost for development in 2022, an increase from the 10-year average of 175,000 acres annually.

The report also found in the Northern Great Plains, which represents one of the world’s last remaining intact temperate grasslands, 70% of the grass in this region remains intact. Yet still, 480,000 acres, an area twice the size of New York City, was converted to cropland during 2022.

“Losing grasslands of course has vital climate and land use change implications, but some impacts may be less visible to the naked eye,” said Clay Bolt, manager of pollinator conservation for WWF. “Pollinators, including many native bees that once thrived in the US and Canada, play a vital role preserving natural ecosystems. But the effect of grasslands loss is compounded due to an increase in neonics – a type of insecticide that is commonly found in croplands. As a result, bees, birds, and many other species are vanishing at alarming rates.”

Balancing the protection of grasslands habitats and species that rely on them, while supporting the livelihoods of producers across the Great Plains, requires strong policies. Protecting and building upon the historic investments in Farm Bill conservation programs including, the expansion and strengthening of Sodsaver, and bolstering the Grasslands Conservation Reserve Program, will help keep grasslands standing while also supporting sustainable grazing practices. Additional investment is needed for policies and programs that improve the sustainable management of productive farmland and protect it from development. To ensure long-term success, these efforts must also increase equity and access to conservation programs and funding for Native nations.

World Wildlife Fund’s 2024 Plowprint Report is available at plowprint.org

Media Contact:

Susan.McCarthy@wwfus.org

About WWF

WWF is one of the world’s leading conservation organizations, working in nearly 100 countries for over half a century to help people and nature thrive. With the support of more than 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat the climate crisis. Visit http://www.worldwildlife.org to learn more and keep up with the latest conservation news by following @WWFNews on Twitter and signing up for our newsletter and news alerts here.