Tag: 3BL

Originally published in Quest Diagnostics’ 2023 Corporate Responsibility Report

Quest’s Corporate Giving Program captures the passion and commitment of our workforce to make meaningful contributions to the communities where we live and operate through a combination of financial support, donated and discounted services, and volunteer time.

EMPLOYEE VOLUNTEERISM

Quest supported our employees in volunteering with a range of community initiatives, organizations, and events throughout 2023. Highlights included a host of EBN activities during Volunteer Week, supporting Quest for Health Equity (Q4HE) grantees, and having the largest corporate team at the New York City Juneteenth 5K Run/Walk/Roll. In 2023, we held our fourth annual Season of Giving campaign where Quest double-matched donations to eligible organizations (up to the annual cap of $2,500 per employee), with over $200,000 collectively donated. In addition, we hosted holiday drives supporting local organizations. Employees provided thousands of meals for individuals through regional food banks and collected hundreds of toys for children in need.

2023 highlights

$16M+ contributed through corporate giving and Quest for Health Equity grants

950,000+ donated or discounted test requisitions provided, at a cost to Quest of $18M+

$300,000+ in employee donations to hundreds of nonprofits*

30,000+ hours volunteered by Quest employees

Read more

* Included in the $16M+ in corporate giving and Q4HE grants.

FORT WORTH, Texas, September 26, 2024 /3BL/ – American Airlines recognized five of its top aviation maintenance technicians (AMTs) for their exceptional work in their field as recipients of this year’s Ken MacTiernan Excellence in Aviation Maintenance Award. Since 2019, the award has been honoring AMTs at American who exhibit the qualities of professional AMTs, strive to uphold the highest standards in aircraft maintenance and support and promote the profession.

“Each year we gather to celebrate American’s best and brightest AMTs,” said Kevin Brickner, American’s Senior Vice President of Technical Operations. “Not only are we honoring these mechanics for the work they do in the hangar to keep our customers and team members safe, but the work they do in their communities and with the future generation of AMTs. The honorees are an inspiration to their fellow team members and to the entire aviation maintenance industry.”

The award’s namesake, San Diego-based Ken MacTiernan, has been an AMT with American for more than 38 years and is most notably known for being instrumental in creating National AMT Day. The nationally observed day (May 24) is designated to honor AMTs who are committed to maintaining safe and reliable aircraft.

The 2024 honorees are:

Edmund (Ed) Bossart
Los Angeles (LAX)
44 years of AMT service

Joni Haddorff
Las Vegas (LAS)
24 years of AMT service

Armen Hambartsounian
Los Angeles (LAX)
25 years of AMT service

Dennis Lyle
Tulsa, Okla. (TUL)
35 years of AMT service

John Wong
Kingston, Jamaica (KIN)
35 years of AMT service

FORT WORTH, Texas, September 26, 2024 /3BL/ – American Airlines recognized five of its top aviation maintenance technicians (AMTs) for their exceptional work in their field as recipients of this year’s Ken MacTiernan Excellence in Aviation Maintenance Award. Since 2019, the award has been honoring AMTs at American who exhibit the qualities of professional AMTs, strive to uphold the highest standards in aircraft maintenance and support and promote the profession.

“Each year we gather to celebrate American’s best and brightest AMTs,” said Kevin Brickner, American’s Senior Vice President of Technical Operations. “Not only are we honoring these mechanics for the work they do in the hangar to keep our customers and team members safe, but the work they do in their communities and with the future generation of AMTs. The honorees are an inspiration to their fellow team members and to the entire aviation maintenance industry.”

The award’s namesake, San Diego-based Ken MacTiernan, has been an AMT with American for more than 38 years and is most notably known for being instrumental in creating National AMT Day. The nationally observed day (May 24) is designated to honor AMTs who are committed to maintaining safe and reliable aircraft.

The 2024 honorees are:

Edmund (Ed) Bossart
Los Angeles (LAX)
44 years of AMT service

Joni Haddorff
Las Vegas (LAS)
24 years of AMT service

Armen Hambartsounian
Los Angeles (LAX)
25 years of AMT service

Dennis Lyle
Tulsa, Okla. (TUL)
35 years of AMT service

John Wong
Kingston, Jamaica (KIN)
35 years of AMT service

Originally published on Gracenote (a Nielsen company) Insights

In addition to attracting audiences, inclusive TV programming is a key consideration for media buyers. Yet despite the industry’s progress to be more inclusive and representative in content, advertising dollars haven’t kept pace.

While average inclusion levels in TV programming don’t change much year-over-year, new, original TV content is becoming increasingly diverse at the program level, as detailed in our recent Diverse by design report. Despite the new opportunities that these programs provide for media buyers looking to be more inclusive with their ad spending, the amount of inclusive programming largely outpaces brands’ investment in it.

To arrive at the findings for our most recent inclusive ad spend report, Gracenote analyzed $11 billion in spending allocated to linear TV programs in 2023 to identify how inclusive the spending was. At a high level, only 46% of spending was invested in racially/ethnic-inclusive content (i.e., BIPOC1). Percentages were lower for individual identity groups, including women. To be considered inclusive, the share of cast2 for individual groups needed to be at or above the U.S. population estimate for that group.

At a more granular level, the findings highlight areas of potential over- and under-investment across industries. The biggest takeaway is that all industries under-invest in content that‘s inclusive of women. The investment percentages in the table below are scaled to the share of cast for each identity group. Through the lens of U.S. population estimates, the under-investment in women-inclusive content would be much greater (per the U.S. Census, women account for approximately 51% of the U.S. population).

Inequitable ad spending is even greater at the brand level. Only 45% of brands, for example, spend equitably in content inclusive of the BIPOC community. That means that 55% of brands are not investing equitably in BIPOC-inclusive content. The biggest gap, however, pertains to investment in content that’s inclusive of women. In fact, only 2.4% of brands invested in content that’s inclusive of women. To be inclusive of women, the female share of cast percentage for a program needs to be at or above 51% (the U.S. Census’ population estimate for women).

Diverse-owned media plays a critical role for media buyers looking to engage with specific audiences, but the $1.9 billion in diverse-owned media spending3 last year fell far short of any level that would be representative of the increasing diversity of the U.S. population. That’s where the growing diversity of premium original content can help brands maximize their engagement and fulfill their commitments to diversity and inclusivity at scale.

When programming is both popular and diverse, it becomes both reflective of the broader society we live in and appealing from a media investment perspective.

Across networks and services, Gracenote Inclusion Analytics data shows us that the ones that feature the most representation for individual identity groups are also the ones that increased their inclusion of the groups on a year-over-year basis. Disney+, for example, increased its inclusion of Hispanic/Latinx talent by more than 103% year-over-year. Similarly, Hulu increased its inclusion of Asian and Pacific Islander talent in 2023 by 18.7%.

Advertisers play a huge role in shaping the inclusivity of the media landscape, and data can highlight ways for advertisers and agencies to be more inclusive with the 97.5% of media spending that is not allocated to diverse-owned companies4.

For additional insights, download our Diverse by design report on inclusive ad spending in popular TV programing.

Notes

Black, indigenous and other people of color.The percentage of an identity group that is part of a program’s recurring cast members.Diverse-owned media ad spend research; AIMM in partnership with MAVEN and Media Framework (formerly Standard Media Index)The ANA’s Alliance for Inclusive Multicultural Marketing (AIMM).

Originally published on Gracenote (a Nielsen company) Insights

In addition to attracting audiences, inclusive TV programming is a key consideration for media buyers. Yet despite the industry’s progress to be more inclusive and representative in content, advertising dollars haven’t kept pace.

While average inclusion levels in TV programming don’t change much year-over-year, new, original TV content is becoming increasingly diverse at the program level, as detailed in our recent Diverse by design report. Despite the new opportunities that these programs provide for media buyers looking to be more inclusive with their ad spending, the amount of inclusive programming largely outpaces brands’ investment in it.

To arrive at the findings for our most recent inclusive ad spend report, Gracenote analyzed $11 billion in spending allocated to linear TV programs in 2023 to identify how inclusive the spending was. At a high level, only 46% of spending was invested in racially/ethnic-inclusive content (i.e., BIPOC1). Percentages were lower for individual identity groups, including women. To be considered inclusive, the share of cast2 for individual groups needed to be at or above the U.S. population estimate for that group.

At a more granular level, the findings highlight areas of potential over- and under-investment across industries. The biggest takeaway is that all industries under-invest in content that‘s inclusive of women. The investment percentages in the table below are scaled to the share of cast for each identity group. Through the lens of U.S. population estimates, the under-investment in women-inclusive content would be much greater (per the U.S. Census, women account for approximately 51% of the U.S. population).

Inequitable ad spending is even greater at the brand level. Only 45% of brands, for example, spend equitably in content inclusive of the BIPOC community. That means that 55% of brands are not investing equitably in BIPOC-inclusive content. The biggest gap, however, pertains to investment in content that’s inclusive of women. In fact, only 2.4% of brands invested in content that’s inclusive of women. To be inclusive of women, the female share of cast percentage for a program needs to be at or above 51% (the U.S. Census’ population estimate for women).

Diverse-owned media plays a critical role for media buyers looking to engage with specific audiences, but the $1.9 billion in diverse-owned media spending3 last year fell far short of any level that would be representative of the increasing diversity of the U.S. population. That’s where the growing diversity of premium original content can help brands maximize their engagement and fulfill their commitments to diversity and inclusivity at scale.

When programming is both popular and diverse, it becomes both reflective of the broader society we live in and appealing from a media investment perspective.

Across networks and services, Gracenote Inclusion Analytics data shows us that the ones that feature the most representation for individual identity groups are also the ones that increased their inclusion of the groups on a year-over-year basis. Disney+, for example, increased its inclusion of Hispanic/Latinx talent by more than 103% year-over-year. Similarly, Hulu increased its inclusion of Asian and Pacific Islander talent in 2023 by 18.7%.

Advertisers play a huge role in shaping the inclusivity of the media landscape, and data can highlight ways for advertisers and agencies to be more inclusive with the 97.5% of media spending that is not allocated to diverse-owned companies4.

For additional insights, download our Diverse by design report on inclusive ad spending in popular TV programing.

Notes

Black, indigenous and other people of color.The percentage of an identity group that is part of a program’s recurring cast members.Diverse-owned media ad spend research; AIMM in partnership with MAVEN and Media Framework (formerly Standard Media Index)The ANA’s Alliance for Inclusive Multicultural Marketing (AIMM).

LinkedIn

Have you ever heard of a greenhouse? Learn in the following slides how Pizza Hut Indonesia uses its dedicated greenhouse to cultivate fresh vegetables, ensuring that every dish is both fresh and delicious. 

This greenhouse project is part of our Corporate Social Responsibility (CSR) program, “Pizza Hut Peduli,” which supports the welfare of farmers and Micro, Small Medium Enterprises.

LinkedIn

Have you ever heard of a greenhouse? Learn in the following slides how Pizza Hut Indonesia uses its dedicated greenhouse to cultivate fresh vegetables, ensuring that every dish is both fresh and delicious. 

This greenhouse project is part of our Corporate Social Responsibility (CSR) program, “Pizza Hut Peduli,” which supports the welfare of farmers and Micro, Small Medium Enterprises.

Originally published on Chicagoland Habitat for Humanity

Wesco, the inaugural sponsor of Chicagoland Habitat Regional Repair Collaborative, is excited the share the story of Valerie, a proud Marine veteran who served from 1999 – 2002. 

Thanks to Will County Habitat for Humanity, her home recently received much-needed repairs. Read her story below.

Valerie, a Marine veteran who served her country with pride from 1999 to 2002, has always approached life with the discipline and strength she learned in the military. After her service, she returned to her home in Will County, a place filled with memories and a deep sense of connection to her father, who had also served in the armed forces. Her home was her sanctuary, but as the years passed, it began to show signs of wear—drafty windows, a crumbling driveway, and stairs that were becoming increasingly difficult to navigate safely.

Valerie, however, is not one to shy away from challenges. When she learned about Will County Habitat for Humanity, she reached out, hoping they might be able to help her restore her beloved home. She had heard of their work in the community, building and repairing homes for veterans, and knew they shared her values of service and giving back.

The team at Habitat for Humanity responded with the same dedication that Valerie had shown in her years of service. They replaced her old, leaky windows, allowing her to enjoy the view of her garden once more. They installed a sturdy handrail on her stairway, giving her peace of mind as she moved around her home. And they blacktopped her driveway, making it safe and accessible once again.

For Valerie, these repairs were more than just physical improvements—they were a renewal of the pride she felt in her home. “It’s beautiful now,” she said with a smile, as she looked out of her new windows at the garden she loved to tend.

Through her involvement with both Habitat for Humanity and Allen Force, Valerie has found not just support, but a sense of community that enriches her life. She expresses deep gratitude for the opportunities to engage with others and to make a positive impact in the lives of fellow veterans.

As she reflects on her journey, Valerie knows that these organizations have helped her not just by repairing her home, but by strengthening her sense of purpose and belonging. And for Will County Habitat for Humanity, the opportunity to support someone like Valerie is a powerful reminder of their mission—to build homes, communities, and hope.

Learn more about Wesco’s commitments to make a positive and lasting impact within the communities where our employees work and reside here.

Originally published on Chicagoland Habitat for Humanity

Wesco, the inaugural sponsor of Chicagoland Habitat Regional Repair Collaborative, is excited the share the story of Valerie, a proud Marine veteran who served from 1999 – 2002. 

Thanks to Will County Habitat for Humanity, her home recently received much-needed repairs. Read her story below.

Valerie, a Marine veteran who served her country with pride from 1999 to 2002, has always approached life with the discipline and strength she learned in the military. After her service, she returned to her home in Will County, a place filled with memories and a deep sense of connection to her father, who had also served in the armed forces. Her home was her sanctuary, but as the years passed, it began to show signs of wear—drafty windows, a crumbling driveway, and stairs that were becoming increasingly difficult to navigate safely.

Valerie, however, is not one to shy away from challenges. When she learned about Will County Habitat for Humanity, she reached out, hoping they might be able to help her restore her beloved home. She had heard of their work in the community, building and repairing homes for veterans, and knew they shared her values of service and giving back.

The team at Habitat for Humanity responded with the same dedication that Valerie had shown in her years of service. They replaced her old, leaky windows, allowing her to enjoy the view of her garden once more. They installed a sturdy handrail on her stairway, giving her peace of mind as she moved around her home. And they blacktopped her driveway, making it safe and accessible once again.

For Valerie, these repairs were more than just physical improvements—they were a renewal of the pride she felt in her home. “It’s beautiful now,” she said with a smile, as she looked out of her new windows at the garden she loved to tend.

Through her involvement with both Habitat for Humanity and Allen Force, Valerie has found not just support, but a sense of community that enriches her life. She expresses deep gratitude for the opportunities to engage with others and to make a positive impact in the lives of fellow veterans.

As she reflects on her journey, Valerie knows that these organizations have helped her not just by repairing her home, but by strengthening her sense of purpose and belonging. And for Will County Habitat for Humanity, the opportunity to support someone like Valerie is a powerful reminder of their mission—to build homes, communities, and hope.

Learn more about Wesco’s commitments to make a positive and lasting impact within the communities where our employees work and reside here.

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

This featured brand is Loctite®, which has been delighting consumers for over 60 years. Loctite’s exceptional team works on a wide portfolio of consumer products as well as many different professional applications including automotive, aerospace, energy, electronics, construction, and more. Read on for more about the history, purpose, innovations, and sustainability of Loctite’s consumer products; and the pioneering spirit of the team that goes far beyond the brand to serve consumers and professional industries alike.

The History of Loctite®

Super glue was invented in 1942 by Dr. Harry Coover, a member of a wartime research team that unintentionally discovered a chemical compound of extraordinary stickiness, and later considered the potential in this compound for use as an enhanced version of existing Glue. Production for commercial sale by Loctite began in 1958, and it quickly became popular as a useful and versatile household adhesive. In 1997, Loctite was purchased by Henkel and the organizations combined forces to continue pushing innovation with a pioneering spirit.

The Purpose of Loctite®

For over 60 years, Loctite has excelled as global leader in reliable adhesive solutions for consumers and professionals. Its state-of-the-art product portfolio is available in over 80 countries worldwide and is distinguishable for its exceptional speed, strength, durability, and ease of use.

Loctite’s Global “Say Yes” campaign outlines its purpose to Say Yes to restoring a brighter future for all and to Say No to adding to landfills. Loctite believes that every curbside find, jobsite scrap, or renovation is a chance to create inspiring projects. “Say Yes to a better tomorrow. Say Yes to a 2nd chance. Say Yes to Loctite.”

Innovations from Loctite®

Loctite has a long legacy of innovation in consumer products. For example, Tite Foam® is a cutting-edge product that launched to act as an insulating foam sealant, made with premium ingredients that deliver high performance. Foam for different applications have their own unique benefits while offering consistent durability, high density, flexibility, UV resistance, and adhesion.

PL Premium Max® is Loctite’s strongest, most durable construction adhesive. It remains 100% solid after curing, and can be used for framing, flooring, stairs, railings, and most landscaping and deck projects with consistently successful results. Customers love the innovative technology that leaves no strong solvent odor and has only a 20-minute repositioning time.

Sustainability from Loctite®

Loctite prides itself on consumer brands and a wide professional portfolio that are committed to sustainability, aiming to make a positive impact on our planet now and for generations to come. The brand does this through innovations to formulation, packaging, and production.

For example, one of Loctite’s missions is to reduce the amount of plastic in their product portfolio. They have removed the plastic blisters from a selection of consumer adhesives like Super Glue and General Adhesives with the goal of expanding this initiative to the full assortment. Additionally, Loctite uses recycled materials in its packaging and is committed to reducing harmful chemicals in adhesive formulations while maintaining its products’ high quality and well-known bonding strength.

Beyond the Loctite® Brand 

Henkel believes that companies play a huge role in making up the fabric of local communities and supporting projects and partnerships that further the greater good. For example, Loctite’s partnership with Habitat For Humanity International and its invigoration through the “Loctite® 2nd Chance House” project. This year-long program provides $200,000 in monetary support and product donations to help the global housing organization build affordable housing.

As a part of this activation, the brand partners with dedicated construction professionals, avid DIY enthusiasts, and passionate employees who use their combined knowledge and Loctite® brand products to breathe new life into a vintage home, transforming it for a deserving family. Throughout the course of the project, this team along with Loctite and Habitat For Humanity documents renovation efforts and shares homeowner stories on social media to keep the digital community engaged with the progress. See the first episode here!

All of the Loctite® brand’s successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for Henkel, the brand, the communities we serve, and our customers, consumers, partners.