Tag: 3BL

One in eight people don’t know where their next meal is coming from. Yet the United States wastes between 30 to 40 percent of its entire food supply.

For Cisco, addressing the longstanding challenge of food waste and bridging the gap between available food and those in need begins with partnership and connection.

Our non-profit partner Replate connects businesses with excess food to communities that face food insecurity. With our support they have developed a technology platform that facilitates food donation and recovery, with AI-driven algorithms that optimize their operations.

The technology is making a real difference for businesses that want to help communities facing food insecurity while helping the environment by reducing food waste – like the Chase Center in San Francisco, which typically has surplus food after their basketball games, shows, and concerts. Through a client-facing portal, Chase Center can schedule an on-demand or weekly pickup and be matched with a “food rescuer” who delivers the food to nonprofits serving communities in need.

Through Replate’s unique technology platform, the Chase Center can track meaningful metrics, including their overall humanitarian influence (number of meals and pounds of food donated) and environmental impact (gallons of water saved and pounds of CO2 diverted from the atmosphere through reduction in food waste).

San Franciscans can spot Replate’s food rescuers traversing the city in white vans that sport the hashtag #EverybodyEats. But these vans are making their way across the globe to tackle food insecurity on an international scale, spreading across the United States and the Middle East.

Watch BBC’s StoryWorks segment above to see how Replate is leveraging AI-driven technology to facilitate food rescue with Cisco’s support and visit Replate’s website to learn more about their mission to reduce food waste and food insecurity.

Learn more about how Cisco positively impacted One Billion Lives around the world.

About Cisco 
Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the internet. Cisco inspires new possibilities by reimagining your applications, securing your data, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Network and follow us on Twitter.

About Cisco’s Purpose 
Cisco’s purpose is to Power an Inclusive Future for All. From increasing access to skills needed to thrive in a digital economy to supporting the most vulnerable in times of crisis, we’re committed to using our technology for good. Cisco is also leveraging our scale and innovation to help ensure that our increasingly digital future is sustainable, inclusive, and resilient.

Eastman

Developing a new product line from scratch is no easy feat in a normal environment. Add in a global pandemic, new materials, new colors, no ability to travel, and it’s a recipe for disaster. So how did BLACK+DECKER, a Stanley Black & Decker brand, pull it off?

Teamwork

By working closely with Eastman, BLACK+DECKER released its reviva™ line of tools, its first sustainability-led power tools, in early 2021. The housing of the reviva tools is made using Eastman’s Tritan Renew™ copolyester, a tough, durable material made with 50% recycled content**. Reviva means “new life” in Latin. The tools are black and white, with green highlights. Ten reviva products launched in 2022, including a 12V MAX* drill, jigsaw and sander.

“Since we were working with a new material, we had to learn and understand how it reacted,” said Ed Higgins, Stanley Black & Decker’s product director for power tools.

Since the applications development and technical services teams from both companies were not able to travel because of the Covid pandemic, almost all meetings had to happen virtually, which opened dialog despite the lack of traditional, face-to-face communication.

“I was amazed at how we were able to move such a complicated project forward while communicating mostly over video conferences for the first few years,” said Rick Noller, Eastman market development manager.

“Materials used in energized equipment, like power tools, have more different testing requirements than non-energized products: including higher thermal targets, and the need to meet third party certifications, which Tritan Renew delivered. Other critical to quality requirements included stiffness, durability, chemical resistance to certain cleaning agents and oils, and the ability to handle high torque.” Brett Jones, application development lead for power tools at Eastman.

“Throughout the process, we were very open in sharing the test requirements,” said Ed Higgins, Stanley Black & Decker’s product director for power tools. “Eastman carefully reviewed all the formulations to make sure we could meet our stringent test requirements. On top of the testing, we had brand and corporate targets, the color matches had to be in the right palettes for the BLACK + DECKER’s new reviva brand.

Deep collaboration 

“Early in the process of testing a special glass-filled grade of Tritan, Eastman application development representative Brett Jones insisted we also try to mold classic Tritan,” said Rick Noller, the Eastman market development manager working on the project. “This was a pivotal moment because instead of just replacing an existing material, our technical teams engaged the BLACK+DECKER team to understand their true material performance needs.”

“When we looked at the critical to quality requirements and the current incumbent materials, we felt Tritan Renew would be a good fit for the reviva product line,” said Brett Jones.

The BLACK+DECKER and Eastman teams collaborated sharing insight into what was needed and what worked best for Tritan Renew. Eastman engineers Jeff Skelton and Aaron Grills helped educate the BLACK+DECKER team on where to start when using Tritan RENEW.

“The knowledge, collaboration and agility of BLACK+DECKER allowed us to make the ideal material recommendation,” Jones said “The close working relationship of both teams contributed to the overall success of reviva by allowing for quick problem-solving during product build and testing.”

Eastman technical representative York Li served as a key point person and was able to attend most molding trials in person at a Stanley Black & Decker factory, lending tech service support and expertise about Tritan Renew. Over time, York’s knowledge sharing helped build the BLACK+DECKER team’s understanding of the Tritan materials allowing even more open, live collaboration.

“Every time we encountered a test that we weren’t quite passing or an internal obstacle, the Eastman team was there,” Higgins said. “The support was incredible every step of the way. We see this collaboration going beyond just the reviva platform products. Eastman understands and respects our sustainability vision. We want to see how far and wide we can take this collaboration with our other brands as well.”

*Maximum initial battery voltage (measured without a workload) is 12 volts. Nominal voltage is 10.8 volts. 

**Certified recycled content allocated using ISCC mass balance.

MISSISSAUGA, Ontario, November 19, 2024 /3BL/ – Henkel, a leading manufacturer of well-known consumer and industrial brands, such as Dial® soap, Schwarzkopf® hair care, all® laundry detergent, and Loctite®, Technomelt® and Bonderite® adhesives, sealants, and functional coatings announced the company was named as one of Canada’s Top 100 Employers for 2025. Henkel also distributes Sunlight® laundry detergent – a brand trusted by Canadians for over 100 years.

Celebrating its 25th year, this annual award recognizes employers across Canada that create exceptional workplace environments that include premium health, financial, and family benefits, leadership and skills development, and innovative initiatives to attract and retain talented employees.

“This recognition is a testament to our passionate team of pioneers who consistently make a positive impact for Henkel, our customers and our communities,” said Robert Bertok, President, Henkel Canada. “Every day in my 36 years with the company, I come to work with pride and enthusiasm because of the creative, collaborative, and inspiring colleagues at Henkel. My heartfelt thanks to our entire team for helping to build a culture of belonging so everyone can bring their whole selves to work and achieve their full potential,”

Earning this honour reflects the company’s commitment to creating a workplace where everyone feels included, valued and empowered. Henkel believes in investing in programs and resources to support employees in their career development journey and to care for their health and well-being. Click here to read more on why Henkel was selected.

Erica Cooper 
Corporate Communications Canada/USA 
475-232-4973 
erica.cooper@henkel.com

BOSTON, November 18, 2024 /3BL/ – Veolia North America (VNA), a leading provider of environmental services in the U.S. and Canada, has released its second annual Triple Net Zero Industry Progress Report. The study is based on a comprehensive interview survey of 300 major corporations across 12 industries and 60 countries, assessing the progress made by companies in their journey toward achieving net-zero environmental goals in carbon, water and waste.

As global companies face mounting pressure from investors, regulators and the public, sustainability has become a critical aspect of business strategy. This latest report reveals the important factors that help companies overcome challenges toward climate progress, and highlights gaps and barriers to meeting corporate climate targets. 

Some of the key findings of the study, which is available for download, include: 

Companies are on the right track, but the public demands more action: A significant gap exists between corporate and public sentiment on climate change. While 98% of companies consider sustainability important, only 30% see climate change as a “high risk” to their operations. In contrast, 89% of the public believes climate disruption is happening, and two-thirds of the world’s inhabitants feel “exposed and vulnerable to a risk linked to climate change or pollution,” according to Veolia’s Barometer of Ecological Transformation 2024 survey. This disparity underscores the need for businesses to align with public sentiment and take decisive action to reduce their environmental impact.

Beyond decarbonization – water, waste goals offer the greatest opportunity for immediate progress: The greatest opportunities to quickly and inexpensively address “low hanging fruit” exist in the water and waste sectors. Companies report having made more progress on decarbonization strategies than their waste and water management initiatives. The study found that fewer than 20% of companies had an “excellent understanding” of the pathway to reach their water and waste reduction goals. 

Education and partnership can accelerate corporate sustainability programs: Although 72% of companies claim to be “on track” with their sustainability plans, only 21% report having advanced sustainability programs in place. This finding suggests an important role for corporate education and industry partnerships to accelerate the adoption of advanced sustainability practices and technologies. Public sentiment supports this, and Veolia’s Barometer study found that 90% of citizens believe that ecological transformation requires the joint commitment of all stakeholders: local authorities, governments, international institutions, business, and  individuals. 

The study also provides regional and industry breakdowns of sustainability progress. For example, the study found that 25% of European companies surveyed reported “Advanced” sustainability programs, compared with 20% of companies in Asia Pacific and 10% of companies in North America. The study also reports that the top barriers to sustainability progress include cost, knowledge gaps, and reporting complexities, which companies in these regions must overcome to achieve success in sustainability efforts.

Fred Van Heems, President and Chief Executive Officer of Veolia North America said: “Companies have the means, the will and the public support to bring about this ecological transformation. By continuing to invest in sustainable innovation and collaborating with all stakeholders, they can not only meet citizens’ expectations, but also create long-term value for society as a whole. This is what Veolia intends to do, in particular through GreenUp, a strategic plan designed to reconcile ecology and the economy.”

Dave Ross, Executive Vice President, Government Affairs and Sustainability, and Chief Purpose Officer of Veolia North America said: “Today, companies are best placed to lead the ecological transformation, and our results show that they are taking this responsibility seriously. Their capacity for innovation and investment is a major asset in meeting environmental challenges. These figures show a tremendous opportunity for companies to align their sustainability strategies with public expectations. Consumers are ready to support green initiatives, paving the way for sustainable innovations and new business models.”

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ABOUT VEOLIA NORTH AMERICA

A subsidiary of Veolia Group, Veolia North America (VNA) offers a full spectrum of water, waste and energy management services, including water and wastewater treatment, commercial and hazardous waste collection and disposal, energy consulting and resource recovery. VNA helps commercial, industrial, healthcare, higher education and municipality customers throughout North America. Headquartered in Boston, Mass., Veolia North America has more than 10,000 employees working at more than 350 locations across the continent.
www.veolianorthamerica.com 

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CONTACTS 

VEOLIA NORTH AMERICA
Nate Pepper
Vice President, Communications
346-351-0024
nathan.pepper@veolia.com 

November 19, 2024 /3BL/ – Boehringer Ingelheim, a leading research-driven biopharmaceutical company, has been lifted to 8th place in the 2024 Access to Medicine Index (ATMI), up from 13th in 2022. This improvement reflects the company’s strategic shift of prioritizing Health Equity as its primary contribution to the United Nations Sustainable Development Goals (UN SDGs). 

Every two years the ATMI evaluates the efforts of the world’s leading pharmaceutical companies and ranks the top 20 based on their efforts to improve access to medicine in low- and middle-income countries. Today, it has recognized Boehringer Ingelheim’s substantial progress across key areas, particularly in Research & Development (R&D) and Product Delivery – due to a strong performance in capacity building and measuring outcomes.

“Our significant advancement in the Access to Medicine Index is a direct result of our intensified focus on Health Equity,” said Sashank Deshpande, Member of the Board of Managing Directors at Boehringer Ingelheim. “By enhancing our efforts towards achieving more equitable healthcare access globally, we’ve made notable strides in bringing innovative therapies to underserved populations.”

Key achievements highlighting Boehringer’s commitment to Health Equity include: 

Access Planning: The company now has more comprehensive access plans for its late-stage R&D projects, making sure new treatments will reach patients in need more effectively across diverse geographic and economic backgrounds.Access Strategies: The company has implemented tailored ways to access treatments across different income levels. For instance, the “Access to Healthcare” initiative in Kenya, which determines product pricing based on socio-economic situations, enhancing affordability and accessibility. Another is the partnership with “Farmacias Similares” in Mexico, which makes it possible to get treatments at reduced cost for low-income populations.Health System Strengthening: Initiatives like the Angels Initiative, aimed at improving global stroke care in over 150 countries, demonstrate Boehringer Ingelheim’s commitment to enhancing healthcare infrastructure worldwide.Intellectual Property Sharing: Through the open innovation platform opnMe, the company has engaged in 26 new IP-sharing agreements with public research institutions in countries in scope of the ATMI, accelerating pre-clinical research for conditions such as diabetes, mental health, malaria, and COVID-19.Manufacturing and Supply Chain Capacity Building: Partnerships like the one with the Botswana Vaccine Institute for animal vaccine production showcase Boehringer Ingelheim’s efforts to build local capabilities and ensure sustainable access to medicines.

These achievements are a direct result of Boehringer Ingelheim’s strategic pivot towards Health Equity. The company has a long-standing commitment to support the elimination of human dog-mediated rabies by 2030. It runs vaccine donations in nine countries in scope of ATMI. In 2022, it stepped up its commitment to also implement a global STOP Rabies initiative, which focuses on vaccination, education and surveillance to additional countries. Furthermore, Boehringer’s collaboration with Wella Health in Nigeria, connecting nearly 2,000 pharmacies to improve medicine availability and affordability, exemplifies innovative approaches being taken to overcoming healthcare access barriers in low- and middle-income countries.

“Our improved ATMI ranking reflects how our focus on Health Equity is closing gaps in global healthcare access to reach more patients and animals in underserved communities,” said Maria Tereno, Head of Sustainability & Culture at Boehringer Ingelheim. “By making Health Equity the priority of our sustainability strategy, we are making a real difference in people’s lives around the world leveraging our expertise in human and animal health.”

As Boehringer Ingelheim continues to advance its Health Equity initiatives, the company reaffirms its commitment to collaboration with global health organizations, local partners, and underserved communities to create more inclusive and sustainable healthcare solutions and access worldwide.

The ATMI report can be accessed here.

Learn more about Boehringer’s efforts in Health Equity and Sustainable Development here.

Boehringer Ingelheim

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry’s top investors in Research and Development, the company focuses on developing innovative therapies in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. More than 53,500 employees serve over 130 markets to build a healthier, more sustainable, and equitable tomorrow. Learn more at https://www.boehringer-ingelheim.com.

Lauren Huffmaster received a late-stage metastatic breast cancer (mBC) diagnosis in 2015 and soon discovered there wasn’t a lot information to help explain to her young children what she was going through.

“My children were two, four and six at the time,” recalls Lauren. “Cancer not only affected me but everyone around me. I questioned how I would raise them with this disease and how would I talk to them about it.”

Lauren found many books explaining cancer, but she didn’t find a lot of supportive resources for patients and their loved ones. To help close this gap, she started the Adventure Therapy Foundation in 2018 – a nonprofit to help families navigate the emotional impact cancer can have.

That’s why she was also so interested in helping contribute to the creation of “The Adventure Jar: A Story of Magic for Families Living with Metastatic Breast Cancer” children’s book, which launched last August. Produced in collaboration with Gilead, several patient advisors and a psychiatrist, the book was partially inspired by Lauren’s own experience and her family’s weekly adventures.

“This book is really important to acknowledge how children’s lives are impacted, how families can support their loved ones and how the whole family unit can work together to make sure life is still lived despite the disease,” explains Lauren.

Lauren and her fellow patient advisors had a high level of creative control to include their personal experiences throughout the book. It was also important to Lauren that the mother depicted in the book was seen as more than a person diagnosed with mBC.

“The Adventure Jar provides a mental shift where we portray women with cancer as people first and patients later. They’re living their lives, mothering, parenting and being a spouse,” she explains.

Lauren finds comfort knowing the book can continue to bring some joy to not just her family, but many other families in the same position.

You can get a complimentary copy of the book here and learn more about Lauren’s journey in the video above.

Gilead Sciences, Inc. is a research-based biopharmaceutical company that discovers, develops and commercializes innovative medicines in areas of unmet medical need. The company strives to transform and simplify care for people with life-threatening illnesses around the world. Gilead has operations in more than 35 countries worldwide, with headquarters in Foster City, California. 

Originally published by Gilead Sciences

GREEN BAY, Wis., November 19, 2024 /3BL/ – Georgia-Pacific creates stronger communities by supporting first responders in the communities where our employees live and work. From providing funding for essential equipment for fire and police departments, to capital investments, to volunteer efforts, we work to keep our facilities and the communities in which we operate safe.

Georgia-Pacific has a long relationship with the Green Bay Metro Fire Department. Currently, 75 Georgia-Pacific employees serve on the department’s Fire Brigade. This 70-year-old volunteer organization conducts confined space rescues and handles workplace emergencies such as fires and medical incidents in our facility.

The partnership has also evolved into exchanging training opportunities and knowledge. Georgia-Pacific works with the city to provide training for first responders through access to our 5,000 square foot Broadway facility. This allows first responders to train in a critical infrastructure space, which mirrors actual emergency situations they often work in.

“The Green Bay Fire Department values the opportunity to train and work in a controlled industrial space,” said Vaughn Edsall, security manager, Green Bay. “The first responders also provide much needed training to our Fire Brigade. This mutually beneficial partnership provides value not just for Georgia-Pacific and the Green Bay Metro Fire Department, but other local fire departments in nearby communities, as we have offered our facility for training to first responder departments throughout the area.”

Georgia-Pacific and the Green Bay Metro Fire Department have also collaborated to develop a robust “Active Aggressor Response and Recovery” plan (A2R2), which includes specialized training for Georgia-Pacific employees and leadership, as well as first responder organizations in nearby communities. The detailed plan includes how different resources in the community will mobilize and respond to any emergency, during and after the event. Developing the plan led to transformative improvements in emergency response at the Green Bay facility and its surrounding communities. Georgia-Pacific and its partners came together with their own specific knowledge, skills, and resources to ensure that if the worst happens, help will be there immediately supporting people who need it the most.

Battalion Chief Chad Bronkhorst discussed how the partnership impacts the Green Bay fire department. “The Green Bay Metro Fire Department very much values Georgia-Pacific in our community. We appreciate the company’s emergency response team and look forward to continuing training in the future.”

Georgia-Pacific understands the critical role first responders play in protecting its operations and the greater community. We actively support these organizations not only to keep our facilities and employees safe, but to support their professional expertise and the important services they provide the community. Our initiatives with first responder organizations in Green Bay and throughout the country help drive capital improvements, training, and beneficial change in community safety. This is all essential for a thriving community and workplace.

Learn more about Georgia-Pacific’s social stewardship efforts by visiting our website.

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DUBLIN, November 19, 2024 /3BL/ – Companies are increasingly willing to relinquish legacy technologies to reap the benefits associated with artificial intelligence (AI) and machine learning (ML), according to a new study commissioned by Eaton, a global leader in intelligent power management.

Eaton commissioned S&P Global Market Intelligence to survey digital transformation leaders from the data center, utilities, buildings and manufacturing sectors in North America, Europe and the Middle East. The findings of the study, detailed in the second Eaton Brightlayer® research report, show that digitalization strategies are being developed quickly in these sectors.

Fewer than one-in-four companies (23%) surveyed said that legacy technology poses a barrier to digitalization compared with one-in-three (33%) who were asked the same question in 2022. Newly emerging AI and ML applications, which show huge potential to transform businesses, are credited with this 10% shift in sentiment over a period of less than 24 months.

Mark Roces, vice-president of digital offer management at Eaton, said: “This research shows how urgently businesses want to implement digital technologies that deliver the benefits of AI and ML. The data center sector is clearly going to be instrumental in this shift because the utility, commercial building and manufacturing sectors will depend on data centers to underpin their AI journeys. Digitalization will also help these sectors deliver on the decarbonization strategies required by regulations, many of which have been introduced in support of the UN’s 2050 net zero target.”

Top findings in each sector are as follows:

Data centers are scaling up to meet growing demand and are focusing on facility upgrades (42.3%); expanding capacity (38.6%); and improving IT asset performance utilization (32.8%).Utilities are under pressure because while 55% point to outdated infrastructure as their biggest problem, they expect grid capacity requirements to rise significantly over the next 10 years, with 40% predicting extra capacity requirements of up to 49%.Manufacturers believe AI could facilitate decarbonization and boost their environmental, sustainability and governance (ESG) scores (66%), as well as improve electrical energy monitoring and optimization (55%) and enhance digital twin (68%) and predictive maintenance applications (64%).Building operators are focusing on digital transformation to help them achieve sustainability targets (upwards of 46%), with most large building owners (54%) planning to install building management systems within the next year to help them optimize energy use, and many seeing AI as a future tool to help them predict space utilization (66%).

Eaton’s Brightlayer software makes it easier for businesses to embrace digitalization and drive operational value by leveraging intelligent, actionable insights from their data. Brightlayer combines Eaton’s deep domain knowledge with AI, ML and big data processing to support efficient real-time decision-making to optimize power management.

A free download of the Eaton’s 2024 Brightlayer research report is available here: Adoption, execution and expansion of digital transformation in the wake of AI, together with more information about the strategies that businesses can adopt to be better prepared for the digital future.

Eaton is an intelligent power management company dedicated to protecting the environment and improving the quality of life for people everywhere. We make products for the data center, utility, industrial, commercial, machine building, residential, aerospace and mobility markets. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy sources, helping to solve the world’s most urgent power management challenges, and building a more sustainable society for people today and generations to come.

Eaton was founded in 1911 and has been listed on the New York Stock Exchange for more than a century. We reported revenues of $23.2 billion in 2023 and serve customers in more than 160 countries. For more information, visit www.eaton.com. Follow us on LinkedIn.

Contact:

Name: Angela Swann
Phone number: +447773198113
Email address: AngelaSwann@eaton.com

Name: Regina Parundik
Phone number: +14125591614
Email address: Regina@cobblecreative.com

Whether turfgrass, native plants or trees, green spaces are essential to the environment. According to Lawn Institute, they play a vital role in providing recreation, relaxation, and social interaction, helping to foster a sense of community and wellbeing.

Record Heat Wave

Phoenix, Arizona broke a record this summer after experiencing 113 days in a row that reached triple digit temperatures. Even during times of high heat, residents still need the opportunity to enjoy the outdoors, especially in green spaces where it can feel a bit cooler than non-green spaces.

Bring in the Trees

When it comes to making green spaces greener, every little bit helps. To address Phoenix homeowners feeling the urban heat island effect in their neighborhoods, ScottsMiracle-Gro partnered with the City of Phoenix and Project EverGreen to provide the community with increased shade. Barrios Unidos Park received a donation of 50 trees as part of this partnership.

The volunteer day at Barrios Unidos Park on October 23 was open to the public, with attendance by community leaders including Phoenix District 8 Councilwoman Kesha Hodge Washington.

Planting Teamwork

Local ScottsMiracle-Gro associates and additional community volunteers planted the trees at the park with the help of the City of Phoenix Parks and Recreation Department and the City of Phoenix Office of Heat Response and Mitigation.

While there is always more work to be done in response to rising temperatures, we’re focused on the beneficial role that green spaces can play when it comes to addressing heat.

Learn more about ways to have a great outdoor space while being mindful of environmental resources.

About ScottsMiracle-Gro 
With approximately $3.6 billion in sales, the Company is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are among the most recognized in the industry. The Company’s Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company’s wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at www.scottsmiraclegro.com.

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HAMILTON, Bermuda, November 19, 2024 /3BL/– Bacardi Limited, the largest privately held international spirits company, has published the sixth annual Bacardi Cocktail Trends Report, which identifies the five key trends poised to reimagine cocktail culture and the spirits industry in 2025. The report, created in collaboration with The Future Laboratory (TFL), draws on data from Bacardi-led and external research, consumer surveys, bartender interviews and TFL insights to reveal the movements that are influencing cocktail experiences, flavor profiles, and culture in the coming year. The Report also unveils which will be the most popular cocktails in the coming year.

“As 2025 approaches, consumers are redefining how they connect – using cocktails as a bridge to new experiences, perspectives, and deeper relationships,” says Mahesh Madhavan, Chief Executive Officer for Bacardi Limited. “At Bacardi, we’re embracing this shift from consumption to curation, where consumers are not just seeking drinks, but meaningful experiences enjoyed over a cocktail. Bacardi is proud to pave the way in fostering a cocktail culture that elevates moments into lasting memories.”

“Shifting consumer mindsets are set to enable longer-term premiumization,” says Martin Raymond, Co-Founder of The Future Laboratory. “Today, they are moving away from being ‘consumers’ of products, to ‘curators’ and ‘collectors’ of experiences. Future brands will welcome – not avoid – this sea change, taking the necessary steps to create individual, community and industry meaning that enhances the value of brand experiences end-to-end.”

Here are the macro-trends defining the spirits industry in 2025:

Premium Fans. Fandoms are redefining premium entertainment experiences by embracing luxury in unexpected ways. Elevated hospitality add-ons and bespoke travel packages centered around concerts and live events are set to become staples. Brands and venues are continuing to cater to this demand with offers that include luxury hotels for “gig-tripping” packages and sports bars curating exclusive cocktail experiences. Whether it’s Formula 1 weekends or star-studded concert tours, fans are increasingly willing to invest in immersive, premium experiences. With sales of the GREY GOOSE® Honey Deuce cocktail at this year’s US Open hitting $12.4 million, the synergy between fandom and premium spirits at live events is helping to shape the future of entertainment.
 In-The-Know Imbibing. Cocktail culture is evolving from spectacle to substance, as IYKYK – i.e. “If You Know You Know” – experiences take center stage, turning drinks into opportunities for knowledge and discovery. Consumers are increasingly drawn to expert-led spaces, where mixologists use their craft to create more meaningful connections. With bartenders taking an all-new influential role in cocktail moments, transforming into designers, educators and opinion leaders, their influence is undeniable as human connection is a priority for meaningful on-premise experiences. In fact, respondents in the Bacardi Global Consumer Survey are concerned that drinks created by AI might miss the emotional and artistic finesse that human bartenders contribute to their creation, noted by 62% in Italy, 60% in France and 56% of respondents in the United States.
 New Cocktail Frontiers. With consumers seeking deeper, more immersive experiences, a new frontier of cocktail culture is emerging where flavors, formats, and moments are being elevated to all-new sensory heights. With digital fatigue and a growing desire for cultural exploration, people are craving real, multi-sensory engagement—respondents in Mexico, UK, Italy and India ranked cocktails that provide a multi-sensory experience as a key reason for paying more, according to the Bacardi Global Consumer Survey. This shift is transforming not only how people enjoy drinks, but where they enjoy them too. 2025 will see the rise of immersive venues which cater to early evening, sensory-rich cocktail moments, redefining the end-to-end experience for next-gen drinkers, as about half of respondents in the U.S., UK, Spain and Germany plan to go out less often to nightclubs.
 Culinary Connoisseurs. With food taking center stage as a status symbol, culinary creativity is reshaping cocktail culture, seeing mixologists experiment with kitchen staples like milk, oil, and brine to craft premium drinks. Nearly three-quarters (71%) of bartenders draw inspiration from culinary arts when creating cocktails, as indicated by the Bacardi Global Brand Ambassador Survey. This trend aligns with consumer interest in savory and herbaceous flavors, which grew by 20% and 15%, respectively, in the past year. The line between food and drink is blurring, offering a new wave of gastro-inspired drinking experiences.
 The Future Spirit. The spirits industry is poised for a transformative future, driven by a blend of optimism and purpose. As brands evolve to align with the values of next-gen consumers, 2025 will see a push for inclusivity, particularly in distilling. Innovators are leading this charge, focusing on community-building and education, by supporting organizations that improve the hospitality landscape. The Bacardi Global Brand Ambassador Survey underscores the industry’s motivation for deeper connection with almost two-thirds (62%) of respondents globally expressing interest in more professional networking opportunities in 2025. As consumers increasingly seek meaningful connections, the industry will embrace community-driven initiatives, with brands fostering deeper bonds and driving positive change.

Globally, the top 10 cocktails in 2025 are:

MojitoMargaritaSpritzPiña ColadaGin & TonicRum & Coke®Whisky & Coke®Dry Martini cocktailVodka LemonadeVodka Soda

Download the complete 2025 Bacardi Cocktail Trends Report and Infographic.

About Bacardi Limited  
Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 11 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn and Instagram.