Tag: 3BL

Since the movie “Field of Dreams” premiered in 1989, a simple but meaningful line has become part of the American lexicon: “If you build it, they will come.”

That applies to the KeyBank Delavan-Grider Farmers Market, which recently wrapped up its third season in East Buffalo. Following the racially motivated shooting that took place at a supermarket in Buffalo, NY on May 14, 2022, KeyBank, Buffalo GoGreen and The Delavan-Grider Community Center partnered to start the market on a bi-weekly schedule in the summer of 2022. In 2023, the market expanded to a weekly schedule, opening in late spring and wrapping up in the fall.

WATCH: This effort and the difference the market has made in the community is highlighted in a video that can be viewed here: https://youtu.be/ElN5G4rFbw8

Partners agree that the market has grown substantially, saying it’s serving three to four times as many people from when it began in 2022. Neighbors often form long lines outside the Delavan-Grider Community Center, which hosts the market, before it starts each week.

“Although we advertised and there were flyers, I really feel like it was just simply people in the neighborhood and in the community sharing their experience. This is what increased the foot traffic here,” said Candace Moppins, Executive Director of the Delavan-Grider Community Center. “When I was asking people, how did they find out about it, they were saying their friend or they saw the clip on television about KeyBank and the farmers market.”

“I feel like this year we really made our mark,” said Alison DeHonney with Buffalo GoGreen, the market’s main produce supplier. “The first year people are like ‘oh this is new, ’ the second year ‘not sure if it’s going to come back.’ Now I feel like we’re entrenched at the Delavan Grider Community Center, people know what to expect.”

In the three years the market has been helping fill the food desert void in East Buffalo, KeyBank Buffalo Corporate Responsibility Officer Chiwuike “Chi-Chi” Owunwanne has driven the partnership with Buffalo GoGreen and the Delavan-Grider Community Center that helped this effort thrive.

“In order to tackle challenging issues, it’s easier when you have good partners. And good partnership requires being able to establish a rapport and a relationship,” said Owunwanne. “I think we’ve just done that really, really well amongst the three of us as it pertains to trying to solve for something that probably was not on anybody else’s radar.”

“There was never going to be a market there in that part of the city,” said DeHonney. It’s not where people would typically find a farmers market, although it is very needed and has been very well received. The idea that people on a certain economic scale don’t want, need or understand what good food and healthy options and good produce is, the market proves that none of that is true.”

As partners begin planning for the market’s fourth season, they’re focused on deepening connections with the community, including working to improve awareness and access for nearby residents, and connecting with the neighborhood’s growing immigrant community.

“There are families that are living in and thriving in this neighborhood. We need to continue to cultivate it,” said Moppins. “I think that as we continue to see a surge of new Americans coming in that we will incorporate more produce that they use to cook with that gives other folks an opportunity to learn how to cook those things. I know Allison and I have talked about sharing or providing recipe cards for the various produce. So we’re going to put those things together for year four but I just think that it’s going to be bigger and better.”

Learn more about the impact the KeyBank Delavan-Grider Farmers Market is making in East BuffaloRead more about additional ways KeyBank is helping fight food insecurity in East BuffaloLearn more about KeyBank’s commitment to helping clients and communities thrive

Originally published on GoDaddy Resource Library

By Kristy Lilas, Head of Diversity, Equity, Inclusion and Belonging at GoDaddy

At GoDaddy, we believe in the power of a growth mindset to help us anticipate and meet the evolving needs of millions of entrepreneurs every day. Fostering a growth mindset is a driver of creativity and innovation in areas like product and business development by enabling a more inclusive and collaborative workplace.

For our employees to feel empowered to contribute, grow and have their unique perspectives valued, we established a company culture rooted in continuous learning for growth.

A growth mindset is crucial for collaboration and inclusion

Creating an environment where everyone feels they can contribute and succeed takes effort from everyone and requires people to believe they can learn new things and change their perspectives.

A growth mindset—a persistent dedication to learn, reflect and adapt—helps remove internal barriers that may be holding us back from truly understanding and valuing the variety of viewpoints of those around us and creating relationships that build effective, inclusive teams.

Here are three ways that fostering a growth mindset among employees can help support a business’ goals.

1. Valuing different perspectives for true innovation

A growth mindset encourages us to confront assumptions or stereotypes we may hold about people or ideas that create resistance and stunt collaboration and trust. At GoDaddy, we ask everyone to engage using the 3Cs – curiosity, compassion, and courage. By actively listening and learning more about each other, what we’re thinking, and why we think that way, we open ourselves up to new perspectives.

2. Supporting employees and customers by enabling equal opportunities for success

For a workplace to be most effective and authentically inclusive, we need to adopt processes that support everyone’s growth, regardless of who they are or what their background is. With a growth mindset, we’re more willing to explore different ideas and solutions.

This includes doing so with the understanding that not everyone’s journey is the same. If we believe we already know everything there is to know without taking deliberate steps to learn more about those around us, we’re missing out on key opportunities to better support everyone our business serves.

3. Building a courageous culture of learning and experimentation

A growth mindset promotes psychological safety by encouraging a supportive and accountable feedback loop. And when everyone feels their voice is considered and valued, we nurture an environment where people can thrive, and ideas can flourish.

This type of environment allows us to have a culture largely driven by experimentation, where we’re encouraged to form a hypothesis to test new ideas and not shy away from failure. We ask teams to experiment with different initiatives and share what they’ve learned—whether they succeeded or not. This helps build resilience and perseverance both in our work and with each other.

At GoDaddy, we think cultivating a growth mindset in our people is so important because it helps power both our individual and team success.

Take our latest AI solution, GoDaddy AiroTM. Having a growth mindset enabled our team’s ability to put the scientific method to work to find ways to leverage these new technologies for our customers. It required research, learning, ideation, debate, experimentation, testing—and among all of that, many little failures to arrive at this very big success.

Everyone had to commit to themselves and each other that they would be dedicated to learning and open to a variety of different ideas and approaches to create something of value for our customers. That is growth mindset hard at work.

Bold aspirations must be balanced with accountability

As we nurture this growth mindset, it is important to recognize the need to set clear expectations. Overemphasis on being open to any and all ideas without guardrails or explanation can lead to a lack of clarity at best, and potentially exclusive behaviors at worst.

When leaders are too quick to ask for change and adjustment—especially if combined with a lack of good change management resources—teams may churn, and performance metrics may get muddied. And if we develop such a deep commitment to a growth mindset that we make space for every opinion without question, including ones intending to cause harm, we may inadvertently allow damaging ideas to take hold.

We must encourage people to always consider the source of learning and its intentions when applying a growth mindset.

Committing to a continuous learning journey

Fostering a growth mindset isn’t a one-time effort but rather a continuous process that we strive for every day. As a company, it’s imperative that we’re constantly challenging ourselves and each other, leveraging our learning opportunities and pushing us to be better.

At GoDaddy, we’re committed to nurturing a culture of both growth and inclusion—because they empower each other, and consequently, our business.

Visit GoDaddy’s 2023 Sustainability Report to learn more about our inclusion efforts.

Empowering through Equity & Inclusion: A GoDaddy Series – At GoDaddy, our global solutions seamlessly connect to our worldwide community of entrepreneurs to serve our mission of empowering entrepreneurs everywhere, making opportunity more inclusive for all. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day. This article is part of the Empowering through Equity & Inclusion thought leadership series that reflects on how organizations can strive for more equitable and inclusive workplaces – as well as communities.

Originally published on GoDaddy Resource Library

By Kristy Lilas, Head of Diversity, Equity, Inclusion and Belonging at GoDaddy

At GoDaddy, we believe in the power of a growth mindset to help us anticipate and meet the evolving needs of millions of entrepreneurs every day. Fostering a growth mindset is a driver of creativity and innovation in areas like product and business development by enabling a more inclusive and collaborative workplace.

For our employees to feel empowered to contribute, grow and have their unique perspectives valued, we established a company culture rooted in continuous learning for growth.

A growth mindset is crucial for collaboration and inclusion

Creating an environment where everyone feels they can contribute and succeed takes effort from everyone and requires people to believe they can learn new things and change their perspectives.

A growth mindset—a persistent dedication to learn, reflect and adapt—helps remove internal barriers that may be holding us back from truly understanding and valuing the variety of viewpoints of those around us and creating relationships that build effective, inclusive teams.

Here are three ways that fostering a growth mindset among employees can help support a business’ goals.

1. Valuing different perspectives for true innovation

A growth mindset encourages us to confront assumptions or stereotypes we may hold about people or ideas that create resistance and stunt collaboration and trust. At GoDaddy, we ask everyone to engage using the 3Cs – curiosity, compassion, and courage. By actively listening and learning more about each other, what we’re thinking, and why we think that way, we open ourselves up to new perspectives.

2. Supporting employees and customers by enabling equal opportunities for success

For a workplace to be most effective and authentically inclusive, we need to adopt processes that support everyone’s growth, regardless of who they are or what their background is. With a growth mindset, we’re more willing to explore different ideas and solutions.

This includes doing so with the understanding that not everyone’s journey is the same. If we believe we already know everything there is to know without taking deliberate steps to learn more about those around us, we’re missing out on key opportunities to better support everyone our business serves.

3. Building a courageous culture of learning and experimentation

A growth mindset promotes psychological safety by encouraging a supportive and accountable feedback loop. And when everyone feels their voice is considered and valued, we nurture an environment where people can thrive, and ideas can flourish.

This type of environment allows us to have a culture largely driven by experimentation, where we’re encouraged to form a hypothesis to test new ideas and not shy away from failure. We ask teams to experiment with different initiatives and share what they’ve learned—whether they succeeded or not. This helps build resilience and perseverance both in our work and with each other.

At GoDaddy, we think cultivating a growth mindset in our people is so important because it helps power both our individual and team success.

Take our latest AI solution, GoDaddy AiroTM. Having a growth mindset enabled our team’s ability to put the scientific method to work to find ways to leverage these new technologies for our customers. It required research, learning, ideation, debate, experimentation, testing—and among all of that, many little failures to arrive at this very big success.

Everyone had to commit to themselves and each other that they would be dedicated to learning and open to a variety of different ideas and approaches to create something of value for our customers. That is growth mindset hard at work.

Bold aspirations must be balanced with accountability

As we nurture this growth mindset, it is important to recognize the need to set clear expectations. Overemphasis on being open to any and all ideas without guardrails or explanation can lead to a lack of clarity at best, and potentially exclusive behaviors at worst.

When leaders are too quick to ask for change and adjustment—especially if combined with a lack of good change management resources—teams may churn, and performance metrics may get muddied. And if we develop such a deep commitment to a growth mindset that we make space for every opinion without question, including ones intending to cause harm, we may inadvertently allow damaging ideas to take hold.

We must encourage people to always consider the source of learning and its intentions when applying a growth mindset.

Committing to a continuous learning journey

Fostering a growth mindset isn’t a one-time effort but rather a continuous process that we strive for every day. As a company, it’s imperative that we’re constantly challenging ourselves and each other, leveraging our learning opportunities and pushing us to be better.

At GoDaddy, we’re committed to nurturing a culture of both growth and inclusion—because they empower each other, and consequently, our business.

Visit GoDaddy’s 2023 Sustainability Report to learn more about our inclusion efforts.

Empowering through Equity & Inclusion: A GoDaddy Series – At GoDaddy, our global solutions seamlessly connect to our worldwide community of entrepreneurs to serve our mission of empowering entrepreneurs everywhere, making opportunity more inclusive for all. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day. This article is part of the Empowering through Equity & Inclusion thought leadership series that reflects on how organizations can strive for more equitable and inclusive workplaces – as well as communities.

Our final ESG Talk replay features two engaging episodes, featuring Alison Taylor, clinical associate professor at NYU Stern School of Business, and Tarynn Zenk, vice president of accounting and ESG controller at Mastercard. In part one, Tarynn highlights the growing role of ESG controllers, focusing on how their work at the intersection of finance and sustainability ensures the credibility of corporate ESG disclosures. In part two, Alison discusses the role of business in society and the use of data and technology to create long-term value.

Listen Now

Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, and YouTube.

ESG Talk is brought to you by Workiva, the world’s only unified platform for financial reporting, ESG, audit, and risk. Learn more at workiva.com.

Our final ESG Talk replay features two engaging episodes, featuring Alison Taylor, clinical associate professor at NYU Stern School of Business, and Tarynn Zenk, vice president of accounting and ESG controller at Mastercard. In part one, Tarynn highlights the growing role of ESG controllers, focusing on how their work at the intersection of finance and sustainability ensures the credibility of corporate ESG disclosures. In part two, Alison discusses the role of business in society and the use of data and technology to create long-term value.

Listen Now

Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, and YouTube.

ESG Talk is brought to you by Workiva, the world’s only unified platform for financial reporting, ESG, audit, and risk. Learn more at workiva.com.

The new High-Performance Computing (HPC) infrastructure created in collaboration with Lenovo and Intel will give further impetus to research activities on clean energy in the ENEA hub in Portici (Naples).

Thanks to Lenovo Neptune liquid cooling technology, it will also be possible to reduce the energy consumption of the structure.

MILAN, December 26, 2024 /3BL/ – ENEA, the National Agency for New Technologies, Energy and Sustainable Economic Development, has selected Lenovo for the installation of an HPC system at the Portici (Naples) hub to accelerate research activities on clean energy, in particular on nuclear fusion. This new HPC system, consisting of 758 nodes with 2 Intel® Xeon® Platinum 8592+ CPUs, will allow to bring the computational capabilities of CRESCO – Computational Center for Research on Complex Systems – the supercomputing system hosted in the Portici Research Center, from the current 1.01 to over 6.5 Petaflops[1], placing it at the top of the national scene in terms of processing power.

In addition to the computational power needed to accelerate research activities, sustainability for ENEA was also one of the crucial factors behind the choice of the partner for the project and Lenovo’s HPC solution guarantees better energy efficiency than in the past. The use of Lenovo Neptune Direct Water-Cooling technology, in fact, is able to capture up to 98% of the heat produced by the supercomputer and liquid cooling saves the energy used for the fans. Thanks to the greater efficiency, the temperature of the CPUs does not reach critical values, avoiding the reduction of the maximum frequency of the cores. In addition, the Lenovo hardware used for the installation was entirely made in Lenovo’s manufacturing facility in Hungary, designed in the heart of Europe with cutting-edge technologies also from an energy point of view, allowing a reduction in emissions for the transport of the necessary computing infrastructure.

ENEA develops and manages a complex ICT architecture that provides users with advanced systems for calculation, modeling and three-dimensional data visualization, through extensive use of GRID technologies. The ICT infrastructure currently includes 6 poles (Frascati, Portici, Bologna, Casaccia, Trisaia, Brindisi), each equipped with 3D computing and visualization infrastructures and specialized skills operating on different application topics. In particular, the CRESCO computing centers are able to provide advanced computational services to all ENEA users and its public and private partners in all the application areas in which the Institute is active: energy applications (combustion, fluid dynamics), nuclear and fusion codes, climatological and environmental models, structure of matter, modeling for networks and critical infrastructures, remote control of large instruments, bioinformatics. In the energy sector, forecasting and generative activities can help identify solutions that can improve the efficiency of some processes related to digitization and decarbonization both in the public and private sectors and in the industrial sector.

“Today, high-performance computing and artificial intelligence open new horizons in crucial areas for our society such as sustainable economic development, climate, innovation in the energy sector and medicine, research areas that see ENEA at the forefront.” – comments Alessandro de Bartolo, Country General Manager Infrastructure Solutions Group at Lenovo in Italy. “That’s why Lenovo is proud to support a center of excellence like ENEA in these global challenges with our technologies, our experience and our ability to innovate.”

“The new supercomputer CRESCO8 represents an important technological advance for ENEA, increasing computing resources with cutting-edge systems from the point of view of parallel computing, which at the same time guarantee high levels of energy efficiency”, notes Giovanni Ponti, Head of ENEA’s ICT Division of the Department of Energy Technologies and Renewable Sources “CRESCO8 will allow ENEA researchers and all its research partners to be able to perform numerical codes, computational models, simulations and artificial intelligence algorithms in a next-generation high-performance parallel computing cluster, capable of responding to the new needs of the scientific community and research projects”.

The installation is handled by Ricca IT, a Lenovo certified business partner. Over the years, Ricca IT has gained significant experience in the HPC and AI field, making it one of the most recognized entities in the Italian landscape.

[1] A petaflop is equivalent to a thousand trillion calculations per second (a trillion is a million to the third), where “peta” indicates the value of 10 to 15 (10^15) while “flop” stands for floating point operations per second, i.e. the number of floating point operations performed in one second.

As originally published by GoDaddy’s Venture Forward research initiative

Behind GoDaddy Venture Forward

Venture Forward quantifies the presence and impact of over 20 million online microbusinesses on their local economies, providing a unique view into the attitudes, demographics, and needs of the entrepreneurs who create and operate them.

GoDaddy knows that to truly advocate and empower entrepreneurs, you first have to really understand them. In 2018, we began analyzing millions of microbusinesses, which we defined as an entity with a discrete GoDaddy domain and an active website, and the majority of whom have fewer than 10 employees. We measured their effect on household incomes and unemployment, together with renowned academics at the University of Iowa and University of Arizona, and established they had an outsized impact on these and other economic health indicators.

In 2019, we began surveying the entrepreneurs who own these ventures, nationally and across cities, at least once a year, to better understand their mindsets and circumstances.

In 2020, we built a proprietary Microbusiness Activity Index and established causality with economists at the UCLA Anderson Forecast. We also created a data hub to update and share our data publicly so those advocating for and studying entrepreneurs could access more information, including measurements of microbusiness density by geography, down to the ZIP code. We update this data on a quarterly basis.

In 2021, we expanded our research to the United Kingdom, and this year, in 2024, we added Australia and Canada to our regularly updated data sets including regional and survey insights.

For more details on our research methodology and other findings, please read About Us on the Venture Forward website.

“Microbusinesses are creating jobs. They’re hiring directly as they grow, they’re hiring indirectly, orthey’re bringing that money back into the community.”

— Fox Business May 2024

Microbusinesses have major impact

-.11: Each additional microbusiness per 100 people in a county can decrease the unemployment rate by .11 percentage points.7+: Over seven new jobs are created by each microbusiness entrepreneur on a county-level. In 2021, it was just over two jobs.1

Microbusinesses demonstrate major growth in numbers2

 1 Year Microbusiness Count % Growth5 year 
Microbusiness Count % GrowthMicrobusiness Density* (MD) 
July/Aug ‘24% of all countiesRural
Less than 70 ppl. / square mile8%24%2.763%Suburban
70-250 ppl. / square mile7%19%3.522%Urban
More than 250 ppl. / square mile22%35%7.615%

*Microbusiness Density is defined as the number of microbusinesses per 100 people

Top 20 States By Microbusiness Count Growth

State1 year 
Microbusiness 
Count % Growth5 year 
Microbusiness 
Count % GrowthActive 
Microbusinesses 
July/Aug ’24Microbusiness Density 
July/Aug ’24Delaware65%359%381,54338.4Montana45%61%83,1327.6Nevada36%44%601,05819.4Washington31%50%720,8369.4Colorado24%30%598,24910.4New York21%29%1,832,2989.2California14%19%4,026,19710.2Florida14%32%2,471,41211.4Oklahoma14%57%289,6667.3Wyoming14%212%112,42119.5Idaho11%40%127,1966.9North Carolina8%26%614,7065.9New Hampshire8%6%93,5676.8Utah8%17%285,8358.7Virgina7%15%525,9686.1South Carolina7%30%264,5085.1Pennsylvania7%31%724,3605.6Arkansas7%7%89.3673.0Texas7%26%1,934,6656.6Indiana7%17%270,2594.0

Cities of all sizes are booming2

 1 Year 
Microbusiness 
Count % Growth5 Year Microbusiness 
Count % GrowthMicrobusiness Density* 
July/Aug’24% Of 
All CountiesSmall Cities
0-50k pop7%22%6.776%Mid-sized Cities
50 – 400k pop13%27%7.522%Large Cities
400K+ pop9%22%9.51%

*Microbusiness Density is defined as the number of microbusinesses per 100 people

Top 20 Cities by Microbusiness Count Growth 

 

City, 
State

 

1 year Micro- 
business Count 
% Growth
5 year 
Micro- 
business 
Count 
% GrowthActive 
Micro- 
business 
July/ 
Aug ’24Micro- 
business 
Density 
July/ 
Aug ’24

 

San Francisco, 
CA

 

142%123%329,06038.7

 

Denver, CO

 

96%106%215,87919.6

 

Oklahoma City, 
OK

 

82%140%81,38311.7

 

Los Angeles, CA

 

61%32%477,06119.8

 

Pittsburgh, PA

 

16%217%162,46123.4

 

Sacramento, CA

 

15%21%51,6136.1

 

Staten Island, NY

 

11%32%29,9256.1

 

Tampa, FL

 

10%17%94,64711.5

 

Fort Worth, TX

 

10%24%50,1825.2

 

Indianapolis, IN

 

10%17%55,8425.7

 

Spring, TX

 

9%33%42,74310.2

 

San Antonio, TX

 

9%64%122,0536.6

 

Raleigh, NC

 

9%32%66,92712.0

 

Miami, FL

 

8%43%353,59919.1

 

Nashville, TN

 

8%18%62,43513.1

 

Salt Lake City, UT

 

8%8%50,64810.1

 

Aurora, CO

 

7%8%27,0225.9

 

Charlotte, NC

 

7%28%90,0159.4

 

Philadelphia, PA

 

7%29%85,4565.4

 

Fresno, CA

 

7%17%20,5993.3

Partner research excerpt

GoDaddy Venture Forward and UCLA Anderson Forecast economists developed another way to capture microbusiness activity since 2019 via the Microbusiness Activity Index (“MAI”), which is comprised of three sub-indices:

Infrastructure Index

Measures how ready for microbusiness entrepreneurship an area is, as indicated by the level of physical infrastructure (internet) and intellectual capital available in the area.

Participation Index

The number and growth rate of both GoDaddy online microbusinesses in the area and the entrepreneurs who create them.

Engagement Index

A combination of 7 measures of activity, such as economic footprint and website traffic levels.

The latest 2024 report is available to download.

TAKEAWAYS

Figure 1. Microbusiness Activity Index Score by State, March 2024 (above). The darker the purple color, the higher the activity index. Washington DC (110.4), Utah (108.2), Colorado (108), Oregon (106.6), Maryland (106.6), and Washington (106.3) had the highest levels on the index. Arkansas (100.4), West Virginia (99.8), and Mississippi (98.6) had the lowest levels.
 Figure 2. Microbusiness Activity Index Change by State, March 2023 to March 2024 (above) with the intensity of the blue color indicating a larger increase or a smaller decline. We can see Rhode Island (+1.3), Alaska (+1.1), Massachusetts (+1), Nebraska (+1), and Wyoming (+1) experienced largest increases in the index over the past year.

For full report and extended explanation, please go to section 04 – New Research.

Which industries saw the greatest change in online orders received?

Year-Over-Year Average Revenue Change by Industry (Aug 2023 – Aug 2024)Top 5 Industries (by % Gain)Bottom 5 Industries (by% Loss)IndustryY/Y ChangeIndustryY/Y ChangeReligion286%Personal Services-51%Business25%Food and Drink-28%Home Services16%Professional Services-27%Events14%Writing-23%Law12%Photography-18%

Industry Glossary as Self-Reported by Website Owner

Religion: Churches, spiritual events, faith-based books and merchandisePersonal Services: Includes accountants and assistants, services for individualsBusiness: General business catch-all category, may include advisors and consultantsWriting: Writers for hire and professional authorsHome Services: Home cleaning services, lawn care services, powerwashing servicesPhotography: Photographers, their portfolios, and photography equipmentLaw: Lawyers and legal-related services and informationMarketing: Marketing companies, lead generators, marketing consultantsProfessional Services: Technical assistance, consultants, grant writing Real Estate: Real estate agents, companies, listing aggregators

Which industries saw the greatest change in online revenue growth?

Year-Over-Year Average Revenue Change by Industry (Aug 2023 – Aug 2024)Top 5 Industries (by % Gain)Bottom 5 Industries (by % Loss)IndustryY/Y ChangeIndustryY/Y ChangeFinancial142%Writing-77%Marketing42%Personal Services-50%Software/IT29%Business-50%Religion24%Food and Drink-45%Home Services14%Wedding-23%

Industry Glossary as Self-Reported by Website

Financial: Finance companies, banks, credit unions, investment firmsWriting: Writers for hire and professional authorsMarketing: Marketing companies, lead generators, marketing consultantsPersonal Services: Includes accountants and assistants, services for individualsSoftware/IT: Software companies, cybersecurity firms, cloud computingReligion: Churches, spiritual events, faith-based books and merchandisHome Services: Home cleaning services, lawn care services, power washing servicesWedding: Wedding planners, bridal shops, some venuesFood and Drink: Bakeries, confectioners and food manufacturers

Download the full report.

GoDaddy Venture Forward 2024 Annual Report | U.S. Edition

This report is powered by the latest data from Venture Forward, GoDaddy’s research initiative to quantify the presence and impact of over 20 million global online microbusinesses on their local economies, while shining a light on the entrepreneurs behind them.

We’re here to support entrepreneurs.

Contact GoDaddy Venture Forward at VentureForward@GoDaddy.com

1Source: GoDaddy Venture Forward and 2023 – Bureau of Labor Statistics
2Source: GoDaddy Venture Forward 2019-2024

As originally published by GoDaddy’s Venture Forward research initiative

Behind GoDaddy Venture Forward

Venture Forward quantifies the presence and impact of over 20 million online microbusinesses on their local economies, providing a unique view into the attitudes, demographics, and needs of the entrepreneurs who create and operate them.

GoDaddy knows that to truly advocate and empower entrepreneurs, you first have to really understand them. In 2018, we began analyzing millions of microbusinesses, which we defined as an entity with a discrete GoDaddy domain and an active website, and the majority of whom have fewer than 10 employees. We measured their effect on household incomes and unemployment, together with renowned academics at the University of Iowa and University of Arizona, and established they had an outsized impact on these and other economic health indicators.

In 2019, we began surveying the entrepreneurs who own these ventures, nationally and across cities, at least once a year, to better understand their mindsets and circumstances.

In 2020, we built a proprietary Microbusiness Activity Index and established causality with economists at the UCLA Anderson Forecast. We also created a data hub to update and share our data publicly so those advocating for and studying entrepreneurs could access more information, including measurements of microbusiness density by geography, down to the ZIP code. We update this data on a quarterly basis.

In 2021, we expanded our research to the United Kingdom, and this year, in 2024, we added Australia and Canada to our regularly updated data sets including regional and survey insights.

For more details on our research methodology and other findings, please read About Us on the Venture Forward website.

“Microbusinesses are creating jobs. They’re hiring directly as they grow, they’re hiring indirectly, orthey’re bringing that money back into the community.”

— Fox Business May 2024

Microbusinesses have major impact

-.11: Each additional microbusiness per 100 people in a county can decrease the unemployment rate by .11 percentage points.7+: Over seven new jobs are created by each microbusiness entrepreneur on a county-level. In 2021, it was just over two jobs.1

Microbusinesses demonstrate major growth in numbers2

 1 Year Microbusiness Count % Growth5 year 
Microbusiness Count % GrowthMicrobusiness Density* (MD) 
July/Aug ‘24% of all countiesRural
Less than 70 ppl. / square mile8%24%2.763%Suburban
70-250 ppl. / square mile7%19%3.522%Urban
More than 250 ppl. / square mile22%35%7.615%

*Microbusiness Density is defined as the number of microbusinesses per 100 people

Top 20 States By Microbusiness Count Growth

State1 year 
Microbusiness 
Count % Growth5 year 
Microbusiness 
Count % GrowthActive 
Microbusinesses 
July/Aug ’24Microbusiness Density 
July/Aug ’24Delaware65%359%381,54338.4Montana45%61%83,1327.6Nevada36%44%601,05819.4Washington31%50%720,8369.4Colorado24%30%598,24910.4New York21%29%1,832,2989.2California14%19%4,026,19710.2Florida14%32%2,471,41211.4Oklahoma14%57%289,6667.3Wyoming14%212%112,42119.5Idaho11%40%127,1966.9North Carolina8%26%614,7065.9New Hampshire8%6%93,5676.8Utah8%17%285,8358.7Virgina7%15%525,9686.1South Carolina7%30%264,5085.1Pennsylvania7%31%724,3605.6Arkansas7%7%89.3673.0Texas7%26%1,934,6656.6Indiana7%17%270,2594.0

Cities of all sizes are booming2

 1 Year 
Microbusiness 
Count % Growth5 Year Microbusiness 
Count % GrowthMicrobusiness Density* 
July/Aug’24% Of 
All CountiesSmall Cities
0-50k pop7%22%6.776%Mid-sized Cities
50 – 400k pop13%27%7.522%Large Cities
400K+ pop9%22%9.51%

*Microbusiness Density is defined as the number of microbusinesses per 100 people

Top 20 Cities by Microbusiness Count Growth 

 

City, 
State

 

1 year Micro- 
business Count 
% Growth
5 year 
Micro- 
business 
Count 
% GrowthActive 
Micro- 
business 
July/ 
Aug ’24Micro- 
business 
Density 
July/ 
Aug ’24

 

San Francisco, 
CA

 

142%123%329,06038.7

 

Denver, CO

 

96%106%215,87919.6

 

Oklahoma City, 
OK

 

82%140%81,38311.7

 

Los Angeles, CA

 

61%32%477,06119.8

 

Pittsburgh, PA

 

16%217%162,46123.4

 

Sacramento, CA

 

15%21%51,6136.1

 

Staten Island, NY

 

11%32%29,9256.1

 

Tampa, FL

 

10%17%94,64711.5

 

Fort Worth, TX

 

10%24%50,1825.2

 

Indianapolis, IN

 

10%17%55,8425.7

 

Spring, TX

 

9%33%42,74310.2

 

San Antonio, TX

 

9%64%122,0536.6

 

Raleigh, NC

 

9%32%66,92712.0

 

Miami, FL

 

8%43%353,59919.1

 

Nashville, TN

 

8%18%62,43513.1

 

Salt Lake City, UT

 

8%8%50,64810.1

 

Aurora, CO

 

7%8%27,0225.9

 

Charlotte, NC

 

7%28%90,0159.4

 

Philadelphia, PA

 

7%29%85,4565.4

 

Fresno, CA

 

7%17%20,5993.3

Partner research excerpt

GoDaddy Venture Forward and UCLA Anderson Forecast economists developed another way to capture microbusiness activity since 2019 via the Microbusiness Activity Index (“MAI”), which is comprised of three sub-indices:

Infrastructure Index

Measures how ready for microbusiness entrepreneurship an area is, as indicated by the level of physical infrastructure (internet) and intellectual capital available in the area.

Participation Index

The number and growth rate of both GoDaddy online microbusinesses in the area and the entrepreneurs who create them.

Engagement Index

A combination of 7 measures of activity, such as economic footprint and website traffic levels.

The latest 2024 report is available to download.

TAKEAWAYS

Figure 1. Microbusiness Activity Index Score by State, March 2024 (above). The darker the purple color, the higher the activity index. Washington DC (110.4), Utah (108.2), Colorado (108), Oregon (106.6), Maryland (106.6), and Washington (106.3) had the highest levels on the index. Arkansas (100.4), West Virginia (99.8), and Mississippi (98.6) had the lowest levels.
 Figure 2. Microbusiness Activity Index Change by State, March 2023 to March 2024 (above) with the intensity of the blue color indicating a larger increase or a smaller decline. We can see Rhode Island (+1.3), Alaska (+1.1), Massachusetts (+1), Nebraska (+1), and Wyoming (+1) experienced largest increases in the index over the past year.

For full report and extended explanation, please go to section 04 – New Research.

Which industries saw the greatest change in online orders received?

Year-Over-Year Average Revenue Change by Industry (Aug 2023 – Aug 2024)Top 5 Industries (by % Gain)Bottom 5 Industries (by% Loss)IndustryY/Y ChangeIndustryY/Y ChangeReligion286%Personal Services-51%Business25%Food and Drink-28%Home Services16%Professional Services-27%Events14%Writing-23%Law12%Photography-18%

Industry Glossary as Self-Reported by Website Owner

Religion: Churches, spiritual events, faith-based books and merchandisePersonal Services: Includes accountants and assistants, services for individualsBusiness: General business catch-all category, may include advisors and consultantsWriting: Writers for hire and professional authorsHome Services: Home cleaning services, lawn care services, powerwashing servicesPhotography: Photographers, their portfolios, and photography equipmentLaw: Lawyers and legal-related services and informationMarketing: Marketing companies, lead generators, marketing consultantsProfessional Services: Technical assistance, consultants, grant writing Real Estate: Real estate agents, companies, listing aggregators

Which industries saw the greatest change in online revenue growth?

Year-Over-Year Average Revenue Change by Industry (Aug 2023 – Aug 2024)Top 5 Industries (by % Gain)Bottom 5 Industries (by % Loss)IndustryY/Y ChangeIndustryY/Y ChangeFinancial142%Writing-77%Marketing42%Personal Services-50%Software/IT29%Business-50%Religion24%Food and Drink-45%Home Services14%Wedding-23%

Industry Glossary as Self-Reported by Website

Financial: Finance companies, banks, credit unions, investment firmsWriting: Writers for hire and professional authorsMarketing: Marketing companies, lead generators, marketing consultantsPersonal Services: Includes accountants and assistants, services for individualsSoftware/IT: Software companies, cybersecurity firms, cloud computingReligion: Churches, spiritual events, faith-based books and merchandisHome Services: Home cleaning services, lawn care services, power washing servicesWedding: Wedding planners, bridal shops, some venuesFood and Drink: Bakeries, confectioners and food manufacturers

Download the full report.

GoDaddy Venture Forward 2024 Annual Report | U.S. Edition

This report is powered by the latest data from Venture Forward, GoDaddy’s research initiative to quantify the presence and impact of over 20 million global online microbusinesses on their local economies, while shining a light on the entrepreneurs behind them.

We’re here to support entrepreneurs.

Contact GoDaddy Venture Forward at VentureForward@GoDaddy.com

1Source: GoDaddy Venture Forward and 2023 – Bureau of Labor Statistics
2Source: GoDaddy Venture Forward 2019-2024

LAUSANNE, Switzerland and SAN JOSE, Calif., December 26, 2024 /3BL/ – Logitech International (SIX: LOGN) (Nasdaq: LOGI) has been selected for inclusion in the Dow Jones Sustainability Index (DJSI) for Europe for the fifth consecutive year. The company’s ambitious climate action strategy, including its actions to reduce 50% indirect carbon emissions by 2030, drives transparency and accountability at Logitech.

“Inclusion on the prestigious Dow Jones Sustainability Index for Europe is a testament to our unwavering commitment to action and designing for sustainability,” said Prakash Arunkundrum, chief operating officer at Logitech. “Consumers and businesses increasingly rank sustainability as a value driver — a priority we embraced early on. By using innovative materials, technologies, and processes, we aim to cut carbon emissions and advance scalable circular solutions. Designing for sustainability shapes our products, operations, and business practices.”

The DJSI Europe recognizes Logitech’s outstanding performance in advancing Environmental, Social, and Governance (ESG) criteria, a benchmark for global sustainability leadership. The company made advancements in areas such as Supply Chain Management, Product Stewardship, Climate Strategy, Biodiversity, Human Capital Management and Human Rights. Its score and advancements in these areas reflect Logitech’s enduring dedication to performance, accountability, and transparency.

Highlights of Logitech’s achievements over the past year include:

Three out of four products use Next Life, recycled plastic material across the categories, and over 66 product lines use low-carbon aluminum for lower carbon impact.Transparency: 66% of Logitech products are now carbon labeled. The company is on target to carbon label all its products by the end of 2025, and has open-sourced its learnings and methodology for any company to use.Logitech collaborates with suppliers to support their transition to renewable electricity. In recognition of this, CDP awarded Logitech with Supplier Engagement Leader status for the third year in a row.Across the globe, 94% of the company’s electricity footprint comes from direct and indirect renewable electricity purchases.

Additionally, Logitech was recognized this year for its sustainability performance by MSCI with a “AAA”1 rating representing the top 15% in the technology, hardware, and peripherals industry globally; achieved “Prime” status in the ESG assessment carried out by Institutional Shareholder Services (ISS); and was ranked among the Top 5 in Vontobel’s Swiss Equities ESG Report. Learn about all of Logitech’s sustainability programs in the 2024 Impact Report or on the website.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

# # #

(LOGIIR)

1 MSCI AAA rating as of 14th December 2024. The use by Logitech of any MSCI ESG Research LLC or its affiliates (“MSCI”) Data, and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute a sponsorship, endorsement, recommendation, or promotion of Logitech by MSCI. MSCI services and data are the property of MSCI or its information providers, and are provided “as-is” and without warranty. MSCI names and logos are trademarks or service marks of MSCI.

Editorial Contacts:

Marie Perriard, Head of Sustainability Communications – USA mperriard@logitech.com
Ben Starkie, Corporate Communications – Europe +41 (0) 79-292-3499

LAUSANNE, Switzerland and SAN JOSE, Calif., December 26, 2024 /3BL/ – Logitech International (SIX: LOGN) (Nasdaq: LOGI) has been selected for inclusion in the Dow Jones Sustainability Index (DJSI) for Europe for the fifth consecutive year. The company’s ambitious climate action strategy, including its actions to reduce 50% indirect carbon emissions by 2030, drives transparency and accountability at Logitech.

“Inclusion on the prestigious Dow Jones Sustainability Index for Europe is a testament to our unwavering commitment to action and designing for sustainability,” said Prakash Arunkundrum, chief operating officer at Logitech. “Consumers and businesses increasingly rank sustainability as a value driver — a priority we embraced early on. By using innovative materials, technologies, and processes, we aim to cut carbon emissions and advance scalable circular solutions. Designing for sustainability shapes our products, operations, and business practices.”

The DJSI Europe recognizes Logitech’s outstanding performance in advancing Environmental, Social, and Governance (ESG) criteria, a benchmark for global sustainability leadership. The company made advancements in areas such as Supply Chain Management, Product Stewardship, Climate Strategy, Biodiversity, Human Capital Management and Human Rights. Its score and advancements in these areas reflect Logitech’s enduring dedication to performance, accountability, and transparency.

Highlights of Logitech’s achievements over the past year include:

Three out of four products use Next Life, recycled plastic material across the categories, and over 66 product lines use low-carbon aluminum for lower carbon impact.Transparency: 66% of Logitech products are now carbon labeled. The company is on target to carbon label all its products by the end of 2025, and has open-sourced its learnings and methodology for any company to use.Logitech collaborates with suppliers to support their transition to renewable electricity. In recognition of this, CDP awarded Logitech with Supplier Engagement Leader status for the third year in a row.Across the globe, 94% of the company’s electricity footprint comes from direct and indirect renewable electricity purchases.

Additionally, Logitech was recognized this year for its sustainability performance by MSCI with a “AAA”1 rating representing the top 15% in the technology, hardware, and peripherals industry globally; achieved “Prime” status in the ESG assessment carried out by Institutional Shareholder Services (ISS); and was ranked among the Top 5 in Vontobel’s Swiss Equities ESG Report. Learn about all of Logitech’s sustainability programs in the 2024 Impact Report or on the website.

About Logitech

Logitech designs software-enabled hardware solutions that help businesses thrive and bring people together when working, creating and gaming. As the point of connection between people and the digital world, our mission is to extend human potential in work and play, in a way that is good for people and the planet. Founded in 1981, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech and its other brands, including Logitech G, at www.logitech.com or company blog.

# # #

(LOGIIR)

1 MSCI AAA rating as of 14th December 2024. The use by Logitech of any MSCI ESG Research LLC or its affiliates (“MSCI”) Data, and the use of MSCI logos, trademarks, service marks or index names herein, do not constitute a sponsorship, endorsement, recommendation, or promotion of Logitech by MSCI. MSCI services and data are the property of MSCI or its information providers, and are provided “as-is” and without warranty. MSCI names and logos are trademarks or service marks of MSCI.

Editorial Contacts:

Marie Perriard, Head of Sustainability Communications – USA mperriard@logitech.com
Ben Starkie, Corporate Communications – Europe +41 (0) 79-292-3499