We’ve been proud partners of Children’s Specialized Hospital for almost 20 years, donating more than $7.2 million through our PSEG Foundation and PSEG Corporate Social Responsibility to support their inspiring work and help treat children with special health challenges.

This year alone, our incredible employees volunteered over 200 hours, raising over $750K in funds for CSH through their annual golf outing and Walk n’ Roll.

CSH is aligned with our passion for community, and we’re honored to support them as they help brighten children’s lives.

Read more about our work with CSH on Energize!: https://energizepseg.com/2024/11/27/building-brighter-futures-together-this-season-and-always/#season-of-giving-CSH

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Do you feel a bit lost when people refer to certain environmental sustainability topics and aren’t sure where to start when it comes to learning more? Sustainability 101 is a blog series that you can turn to for information about different environmental terms that may come up at work, during discussions with friends, and even at your annual holiday gathering.

Every product has a story. From the raw materials used to create it, to the energy it consumes, to where it ends up when it’s no longer useful— each stage impacts the environment. Life Cycle Assessments, or LCAs, help us estimate that impact and identify areas for improvement throughout a product’s life cycle.

LCAs help businesses understand the environmental footprint of their products, processes, or services across every stage of their life cycle. From energy use to water consumption, LCAs reveal critical data that can drive more sustainable decisions.

What is a Life Cycle Assessment (LCA)?

A Life Cycle Assessment evaluates the entire life cycle of a product, including*:

Raw material extraction. One example is sourcing minerals, metals, or natural fibers.Materials and product manufacturing — such as converting materials into finished products.Transportation and distribution — including the journey to stores, warehouses, and customers.Usage — such as resources consumed when a product is in use.End-of-life — what happens to a product after use: for instance, recycling, reuse, or landfill disposal.

LCAs estimate the environmental impact at each stage, providing a picture of a product’s footprint. Businesses rely on LCAs to identify where the greatest impacts occur and find opportunities to reduce their environmental impact.

* Note, the examples listed above are not exhaustive and are meant to be illustrative.

What do LCAs estimate?

LCAs go beyond just evaluating a product’s carbon footprint to include topics such as water consumption, energy demand, resource depletion, waste generation, and pollution. Let’s take the example of a seemingly simple T-shirt to explore an example of what can be measured:

Global Warming Potential (GWP): LCAs estimate the greenhouse gases like carbon dioxide (CO₂) and methane (CH₄) that contribute to climate change. For a T-shirt, these emissions occur at every stage—from producing cotton to powering factories and transporting the finished product.

Blue Water Consumption (Water usage): LCAs estimate how much fresh water is consumed during manufacturing and product use. For example, producing enough cotton for a single T-shirt can require thousands of liters of water, with additional water used for dyeing, washing, and cleaning the shirt over its lifetime.

Primary Energy Demand (Energy consumption): LCAs evaluate the energy resources used to produce, distribute, and power a product. For a T-shirt, this includes running textile machinery in factories and transporting the shirt around the globe.

Ecotoxicity (Waste and pollution): LCAs estimate pollutants that affect air, water, and land. In T-shirt production, chemical dyes and by products can potentially pollute water sources, and the shirt itself could eventually end up in a landfill.

Abiotic Depletion Potential (Resource depletion): LCAs estimate the use of finite resources like metals, minerals, and fossil fuels. In our T-shirt example, growing cotton depletes soil nutrients, while producing synthetic fibers like polyester relies on fossil fuels.

By capturing this full range of environmental impacts, LCAs empower businesses to prioritize more sustainable actions across their operations and product design.

Why LCAs matter for businesses

LCAs can be a powerful tool for driving innovation and reducing environmental impact.

They can offer tangible benefits for businesses aiming to meet their sustainability goals. By identifying the most resource-intensive phases of a product’s life, companies can target environmental “hotspots” and implement changes such as using renewable energy to power manufacturing sites or switching to more sustainable materials that reduce their overall impact. These insights can drive innovation, enabling the design of products that are more energy-efficient, durable, and circular with reduced resource-intensiveness and environmental impact.

For example, it’s estimated that over 80% of product-related environmental impacts are determined during the design phase.1 LCAs can help compare alternatives and understand trade-offs when selecting components, process steps or disposal types. By integrating LCAs early in the design process, companies can improve sustainability outcomes.

Publishing LCA results helps to enhance corporate transparency and support environmental reporting. Sharing these reports builds trust with customers, employees, investors, and other stakeholders, while ensuring compliance with global sustainability standards and reporting frameworks.

How are LCAs conducted?

Conducting an LCA is a structured process that involves gathering data across every phase of the product lifecycle, assessing environmental impacts, and interpreting the results to support initiatives like net-zero goals and circular product design.

LCAs follow globally accepted standards, such as the International Organization for Standardization’s (ISO) 14040 and 14044. There are other standards that are also based on ISO’s framework.

Cisco’s approach to Life Cycle Assessments

At Cisco, LCAs play a key role in our efforts to estimate and minimize the environmental impact of our products.

Recently, we announced that Cisco has made these assessments publicly available, sharing LCAs for a number of our products on the Sustainability Resources section of our website. Cisco has already completed 23 LCAs across 8 business units in the past two years and plans to publish additional assessments across key product lines in 2025. Sharing these results supports transparency and demonstrates our commitment to measurable progress.

While many technology companies publish LCAs, Cisco is one of the first to produce them for networking equipment, such as Catalyst switches. Cisco’s Chief Sustainability Office and Supply Chain Sustainability teams continue to partner with our colleagues across the company to produce these reports, and we plan to continue publishing them as they become available.

LCAs are part of how we approach sustainability holistically. LCA data supports our circular design strategy— to develop products and resources that are reused, repurposed, and kept in circulation for as long as possible. By evaluating everything from material sourcing to end-of-life disposal, we gain critical insights that guide our product design and innovation.

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ATLANTA, February 6, 2025 /3BL/ – Renaissance94 (Ren94) is a leading social impact organization dedicated to advancing climate resilience and a just and equitable energy transition. Ren94 was founded by Daniel Blackman, former Regional Administrator of the U.S. Environmental Protection Agency. The organization is proud to announce its partnership with 3BL, the leading communications partner for sustainability and social impact. This alliance will spotlight progress and intentional impact at the intersection of climate solutions, equity, and cross-sector collaboration. 

The partnership will elevate Renaissance94’s work through 3BL’s powerful news distribution network and feature opportunities on 3BL’s digital media platform, TriplePundit. Additionally, the partnership envisions hosting dynamic networking events throughout 2025 that will bring together business leaders, influencers, artists, athletes, and philanthropists for intentional conversations that inspire action. Their first event will be held in Atlanta this coming spring.  

Click here to sign up for events, content, and insights from Ren94 and 3BL. 

“Renaissance94’s commitment to climate resilience and equity aligns perfectly with our mission of driving impactful storytelling that inspires change,” said Margie Kuchinski, Head of Brand & Marketing at 3BL. “We’re very pleased to once again be collaborating with Lynne Filderman as this partnership represents a unique opportunity to engage diverse stakeholders for solutions-driven conversations.” 

Lynne D. Filderman, Senior Advisor of Public-Private Partnerships at Renaissance94, shared her vision for the partnership: “With Daniel Blackman’s leadership at Renaissance94, we believe that intentional conversations lead to intentional impact. Collaborating with 3BL allows us to expand our reach and amplify critical narratives about climate resilience and innovation. And, we can bring unlikely allies together to drive meaningful change.”

About Renaissance94
Renaissance94 is a global social impact organization dedicated to advancing climate resilience and a just transition to a sustainable future. Led by environmentalist and civil rights advocate Daniel Blackman, Ren94 serves as the driving force for transformational impact and the catalyst for cross-sector collaborations, bringing together corporations, nonprofits, philanthropists, activists, artists and athletes, civic and community organizations, media and citizens to deliver real, measurable, and permanent change. Follow Renaissance94 on LinkedIn and Instagram.

About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most. Partnering with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – 3BL elevates their reputations as players in the world of responsible business through unrivaled news and content distribution, bespoke storytelling support, and their digital media division, TriplePundit.

For more information, please contact:

Rosa Waite
Creative Director, Renaissance94
rosa@r94.org
+1 404.538.2284

NORTHAMPTON, Mass., February 6, 2025 /3BL/ – 3BL, the leading partner for sustainability and social impact communications, is proud to announce its partnership with Renaissance94 (Ren94). This alliance will spotlight progress and intentional impact at the intersection of climate solutions, equity, and cross-sector collaboration. Ren94 is a leading social impact organization dedicated to advancing climate resilience and a just and equitable energy transition. Ren94 was founded by Daniel Blackman, former Regional Administrator of the U.S. Environmental Protection Agency.

The partnership will elevate Ren94’s work through 3BL’s powerful news distribution network and feature opportunities on 3BL’s digital media platform, TriplePundit. Additionally, the partnership envisions hosting dynamic networking events throughout 2025 that will bring together business and civic leaders, influencers, artists, athletes, and philanthropists for intentional conversations that inspire action. Their first event will be held in Atlanta this coming spring.

Click here to sign up for events, content, and insights from Ren94 and 3BL. 

“Renaissance94’s commitment to climate resilience and equity aligns perfectly with our mission of driving impactful storytelling that inspires change,” said Margie Kuchinski, Head of Brand & Marketing at 3BL. “We’re very pleased to once again be collaborating with Lynne Filderman as this partnership represents a unique opportunity to engage a broad range of stakeholders for solutions-driven conversations.”

Lynne D. Filderman, Senior Advisor of Public-Private Partnerships at Renaissance94, shared her vision for the partnership: “With Daniel Blackman’s leadership at Renaissance94, we believe that intentional conversations lead to intentional impact. Collaborating with 3BL allows us to expand our reach and amplify critical narratives about climate resilience and innovation. And, we can bring unlikely allies together to drive meaningful change.”

About 3BL
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most. Partnering with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – 3BL elevates their reputations as players in the world of responsible business through unrivaled news and content distribution, bespoke storytelling support, and their digital media division, TriplePundit.

Learn more at www.3bl.com.

About Renaissance94
Renaissance94 is a global social impact organization dedicated to advancing climate resilience and a just transition to a sustainable future. Led by environmentalist and civil rights advocate Daniel Blackman, Ren94 serves as the driving force for transformational impact and the catalyst for cross-sector collaborations, bringing together corporations, nonprofits, philanthropists, activists, artists and athletes, civic and community organizations, media and citizens to deliver real, measurable, and permanent change. 

To learn more, contact Rosa Waite, Creative Director, Renaissance94 and follow Ren94 on LinkedIn and Instagram.

For more information, please contact: 
Rosa Waite 
Creative Director, Renaissance94 
rosa@r94.org 
404-5382284

January marked Stalking Awareness Month – it’s meant to raise awareness and educate communities about the serious crime of stalking. One in three women and one in six men experience stalking at some point in their lifetimes, with approximately 13.5 million people experiencing stalking each year in the United States alone. The most common stalking tactics experienced by victims include technology through unwanted phone calls, texts, emails and messages.

Stalkerware, monitoring software that is used to discreetly track someone’s device and activities without them knowing, is part of technology-facilitated abuse. The use of stalkerware and tech-abuse are escalating across the globe through tactics like incessant texting or calling, financial abuse, surveillance, tracking devices and spyware that harms and intimidates partners. Like any form of domestic violence, this can lead to severe and lasting physical and mental trauma.

Technology can also have a positive impact in the lives of survivors. Survivors can access help and essential tools to maintain their safety and privacy while remaining connected to family and friends. Our long-term partnership with the National Network to End Domestic Violence (NNEDV) is focused on this. NNEDV offers programs and initiatives that address the complex causes and far-reaching consequences of domestic violence. It also offers information and resources to victims of domestic violence — and empowers survivors as they build new lives. Most recently, we provided $100,000 grants to support NNEDV’s work in 2023, 2024 and 2025.

Our Efforts to Help End Tech-Abuse

Over the last two years, we’ve successfully developed accessible tools and resources and created opportunities for outreach and education about tech safety, to help survivors and advocates address tech-abuse. Below are a few key highlights from our efforts so far.

The Securing Devices and Accounts Guide, a privacy- and security-focused resource, addresses survivors’ common concerns about devices and accounts. In less than a year, the guide was viewed more than 8,000 times.The Financial Abuse and Technology Guide and infographic helps survivors recognize and understand financial tech abuse. It includes 10 crucial tips to safeguard financial information online.Through an innovative collaboration with NNEDV, the Safe Shelter Collaborative and TechSoup, one of our trusted Cyber Safety brands, Norton, has provided free product licenses (Norton 360 Deluxe and Norton Secure VPN) to help survivors recover from financial or technological abuse.With our support, NNEDV’s Safety Net team held its 12th annual three-day Technology Summit, focused on the intersection of technology and domestic violence, sexual assault, stalking and trafficking.Avast, another of our trusted Cyber Safety brands, offers Avast One, free software that keeps people private and secure online, with antivirus, VPN and firewall, as well as clean-up, speed-up and privacy tools.Norton, Avast, and Avira are proud members of the Coalition Against Stalkerware, which works to keep malicious technology, like stalkerware, out of the hands of abusers.

Expanding Our Reach 

In 2025, we’re working with NNEDV to make these resources even more widely accessible and digestible. This will include videos focused on financial abuse and technology and about securing devices and accounts. We are more focused than ever on making sure these important resources get into the hands of the people who need them most.

For more information and to access and share resources, visit [placeholder] Avast’s Stalkerware Quick Check to make sure you’re starting the year off stalkerware free, NNEDV’s Safety Net Project and SPARC’s National Stalking Awareness Month site.

These grants were awarded from the Gen Foundation, a corporate advised fund of Silicon Valley Community Foundation.  

Key Points

Marathon Petroleum’s St. Paul Park refinery has invested $40,000 in Project Clean Air Repair (CAR), an initiative that provides free emissions control repairs for older cars.The program partners with local auto shops to help cover the repair costs of common issues, like damaged exhaust systems, for individuals in need.With support from companies like Marathon Petroleum, Project CAR aims to expand its reach and impact in the community.

Marathon Petroleum’s refinery in St. Paul Park, Minnesota, is supporting a unique program in the Twin Cities with a $40,000 investment. This program helps local car repair garages offer low-cost repairs while also reducing the environmental impact of older cars.

Project Clean Air Repair (Project CAR) is an innovative program from Environmental Initiative, a Minnesota nonprofit dedicated to improving environmental, economic, and public health outcomes. Project CAR offers free emissions control repairs for those in need by partnering with local repair shops to address common issues like damaged exhaust systems. With support from companies like Marathon Petroleum, the program is expanding its reach and making a greater impact.

“Project CAR showcases the strength of community partnerships,” said Bill Droessler, Senior Partnership Director at Environmental Initiative. “When businesses and nonprofits come together, we can find solutions that address community needs while also tackling environmental concerns.”

Since it started in 2017, Environmental Initiative has repaired over 730 cars and cut nearly 40 tons of emissions. The program has recently expanded its partnerships to include several auto repair shops in the East Metro area.

“Investing in Project CAR shows our commitment to supporting programs that truly benefit our community,” said Holly Jackson, General Manager of the St. Paul Park refinery. “We believe in initiatives that help local families, and this program makes a real impact while building a healthier future in the place we’re so proud to call home.”

The program currently partners with six auto repair shops in the Twin Cities and plans to expand.

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

While Schwarzkopf Professional is designed for stylists, the Schwarzkopf family also produces ranges of hair care, color, and styling products that are available directly to consumers through the brands Keratin Color®, göt2b®, and more.

Read on for more about the history, purpose, innovations, sustainability, and the team’s pioneering spirit that goes far beyond the Schwarzkopf Professional brand.

The History of Schwarzkopf Professional

Schwarzkopf Professional was introduced in Germany in 1898. The chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Schwarzkopf products combine quality ingredients and the latest haircare technology, reliability, expertise, and craftsmanship to cater to customers in over 150 countries including the US and Canada, where they were launched in 2001.

The Purpose of Schwarzkopf Professional

Schwarzkopf Professional’s purpose is to be change makers – together. Along with stylists and consumers, the brand strives to transform hair, create beauty, fuel creativity, and unleash potential. Schwarzkopf Professional is your partner in craft.

Innovations from Schwarzkopf Professional

Schwarzkopf Professional is renowned for its breakthrough products. With its European origins, the brand is credited with launching the first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, and the first home color product. This legacy continues today, with new innovations consistently being rolled out.

For example, IGORA VIBRANCE® was re-launched with more shades versus the previous portfolio and more sustainable packaging than the previous line. The Moisture Protecting Complex with AQUAXYL™ Technology in this line protects hair during the demi-permanent coloration process. It controls the hair’s inner moisture level to stabilize the internal structure of each hair fiber, protecting against hair breakage* and creating an ideal canvas.

To innovate for a diverse set of stylists and clients, the OSiS+® range announced a wide variety of hair styling products designed for different needs: Smooth & Shine, Curls & Waves, Volume & Body, Texture, and Hold. These innovations are designed to ensure that everyone can discover styling with character in their own unique way, and express personality and individuality through their hair.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo.

Sustainability from Schwarzkopf Professional

Schwarzkopf believes that beauty creates confidence, and confidence brings people together to protect, preserve and enhance the true beauty of our planet. In pursuit of the brand’s mission, it is always looking for opportunities to lessen impact to the planet. For example, IGORA® ZERO AMM, is a permanent coloration line available in North America that is free from ammonia and fragrance and provides a pleasant client experience and natural-looking color results. It’s also formulated with Phytolipid Technology, a vegan formula,** and wrapped in sustainable packaging – the range boasts a 100% recycled aluminium tube, 100% recycled plastic cap, and a folding box made of minimum 92% recycled paper.

**Free from animal derived ingredients

Beyond the Schwarzkopf Professional Brand

Beyond its product portfolio, Schwarzkopf Professional has a strong connection with the salon professional community and is well-known for innovative partnerships with celebrity stylists and clients across the region. In the past two years, the brand has initiated meaningful partnerships with stylists and A-listers at the top of their game to educate and inspire their audience on how to take their hair game to the next level.

Most recently, the brand signed on celebrity hair colorist Jacob Schwartz as their new U.S. Hair Color Trend Ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, as their U.S. Creative Director of Color & Technique. Previously, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador; and signed celebrity campaign partners Sofia Vergara, an A-List actress, Venus Williams, a global tennis superstar, Aly Raisman, a world-class gymnast, and Megan Blunk, a champion paralympic athlete. All of these partnerships allow Schwarzkopf to continue raising the bar, driving national trends, and offering hair colorists across the country the ability to level-up their techniques.

To keep up with the latest innovations and launches from Schwarzkopf Professional, you can follow the brand on Instagram or visit their website at schwarzkopf-professional.com. Be sure to keep an eye out for future editions of Beyond the Brand that will share more about Schwarzkopf consumer hair care, color, and styling.

Originally published on GoDaddy Newsroom

TEMPE, Ariz., February 5, 2025 /3BL/ — GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actor Walton Goggins.

The ad, titled “Act Like You Know,” showcases how GoDaddy Airo® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they’re doing.

“When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur,” said GoDaddy Chief Marketing Officer Fara Howard. “Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they’re doing. We’re proud to show the value of GoDaddy Airo to a massive audience on game day.”

GoDaddy Airo® Drives the Return to Big Game Advertising 
In 180 countries and counting, GoDaddy Airo® is an AI-powered experience that enables entrepreneurs to establish and grow their online presence by generating domain names, logos, fully built websites and marketing, social media content and commerce capabilities. With more than 3 million customers tapping into the power of GoDaddy Airo® in the U.S. alone, its impact on small businesses inspired GoDaddy’s return to Super Bowl advertising after an eight-year hiatus.

Walton Goggins Goggle Glasses: An Example of the Power of GoDaddy Airo® 
Goggins is known for his scene-stealing performances in “Fallout,” “The Righteous Gemstones,” “Vice Principals,” “The Hateful Eight,” “Justified” and the upcoming season of “The White Lotus.” As an actor, Goggins can make you believe he knows what he’s doing in just about any role—from a post-apocalyptic bounty hunter to a power-hungry vice principal—even when he doesn’t. But his toughest job yet isn’t one he plays onscreen; it’s his real-life role as a small business owner.

Walton launched Walton Goggins Goggle Glasses last year, offering retro-futuristic hybrid eyewear. GoDaddy Airo® helped his Goggle Glasses brand create a logo, website and social content, transforming an idea into a business like a seasoned pro. Small business owners like Goggins can focus on what they do best and let GoDaddy Airo®, using the power of AI, take care of the rest.

“As an entrepreneur, you need more than just an idea—you need the confidence and know-how to turn that idea into something,” said Walton Goggins. “For me, that’s where GoDaddy Airo came in. It filled in the gaps and made Walton Goggins Goggle Glasses a reality.”

The Spot: “Act Like You Know” 
The ad opens with a close-up of Goggins. “Actors. We can make you believe we know what we’re doing, when in fact, we do not.” Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he’s an astronaut floating inside a space station, where he manipulates complex controls and admits, “I have no idea what these buttons do,” as he accidentally launches a fellow astronaut into deep space. Next, he’s a race car driver, dramatically shifting gears…in a car that he’s inadvertently driving backwards.

The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That’s because “I have no idea what I’m doing… but GoDaddy Airo® does, using AI to build a logo, website and social content.” Goggins confidently shows off his beautiful website created with GoDaddy Airo®. Wearing his signature namesake eyewear, Goggins declares: “If your goggles ain’t Goggins, they don’t belong on your noggins.”

Goggins then delivers the ad’s final line: “With GoDaddy Airo, it’s like you know what you’re doing.”

The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company’s award-winning Care & Services team. Now he can add “Super Bowl extra” to the list.

What to Expect During the Big Game and Beyond 
GoDaddy’s 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9. The spot is also now available on GoDaddy’s YouTube, X, Instagram and Facebook channels. GoDaddy also released an extended version available on YouTube.

The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo® as the ultimate small business partner.

About GoDaddy 
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

Amid an ongoing climate crisis, a biodiversity crisis also looms, as many countries race to save their species and habitats. Human interaction and overdevelopment are amongst the major contributors to biodiversity loss, along with climate change. How can we rethink our traditional development practices in order to better serve our species, our environments, and our communities? Listen to the full podcast episode on Biodiversity, Natural Wealth and Resilient Ecosystems here and find some of the key points below.

In this article, we explore global efforts to protect biodiversity in projects ranging from Costa Rica’s reforestation and energy independence to New Zealand’s marine conservation and France’s local ecosystem preservation. Biodiversity consultant experts Susan Jackson of Tonkin + Taylor in New Zealand, Stéphanie Le Bonniec of HPC International in France, and Jose Dengo of CDG Environmental Advisors in Costa Rica share their insights on how businesses and communities can strike a balance between development and environmental protection, proving that what’s good for nature can also be good for business.

Q: How do you define biodiversity? 
Jose Dengo: Biodiversity is about recognizing that the planet is a giant living organism. Everything we have and interact with comes from it. It’s not just about rainforests or beaches, but about all the resources we rely on daily. Our job as environmental practitioners is to ensure we continue benefiting from these natural resources by preserving them.

Q: What drives biodiversity work in Costa Rica? 
Jose: New development is the main driver. Costa Rica is known for being environmentally conscious, so most new projects require some level of environmental licensing. This regulatory framework has been in place for decades, and it ensures that any new development takes environmental impact into account.

Q: What makes Costa Rica unique in its environmental protection efforts? 
Jose: Costa Rica made a decision around 75 years ago to develop its national energy infrastructure around hydropower, which was the most abundant resource at the time. This wasn’t initially driven by environmental awareness, but rather by common sense. However, over time, this decision allowed Costa Rica to become a leader in renewable energy and environmental conservation, particularly as the environmental movement gained momentum in the 1970s and 1990s.

Q: How has Costa Rica balanced hydropower with biodiversity conservation? 
Jose: Hydropower was essential to Costa Rica’s energy independence, but building new dams has become increasingly challenging due to concerns about biodiversity loss, social impact, and relocation of communities. As a result, Costa Rica has shifted to other renewable energy sources, such as wind and geothermal energy. The challenge moving forward is to adapt our energy markets to support faster development of these cleaner alternatives while minimizing environmental impact.

Q: How does climate change impact biodiversity in Costa Rica? 
Jose: Habitat loss is the biggest threat to biodiversity here. Changing weather patterns can harm vulnerable ecosystems like Costa Rica’s dry tropical forests, which rely on extended dry periods and shorter periods of intense rainfall. Climate change also brings issues like prolonged droughts, which can threaten our hydropower-dependent energy system, and extreme rainy seasons, which cause flooding and damage to infrastructure.

Q: How does Costa Rica’s approach to biodiversity influence the global community? 
Jose: Costa Rica’s leadership in biodiversity conservation has given it a significant voice in international climate negotiations and environmental forums. Despite its small size, Costa Rica is home to nearly 4% of all species on the planet, so our biodiversity is an international asset. Costa Rica’s success in reversing deforestation and protecting natural habitats is seen as a model for other countries. It’s a powerful example of how local efforts can have a global impact.

Q: How is New Zealand approaching biodiversity conservation? 
Susan Jackson: In New Zealand, we have a high proportion of endemic species, meaning species that are found nowhere else in the world. Around 85% of our wildlife is found in the ocean, making marine biodiversity especially important here. This local lens is crucial because we are the only ones who can protect these species. Our approach to biodiversity is heavily influenced by our unique culture and environmental conditions.

Q: Can you share an example of a local biodiversity project in New Zealand? 
Susan: One recent project involved constructing a footpath and cycleway along Wellington’s coastline. We worked to enhance the marine biodiversity in the area by incorporating ecological features like precast enhancement tiles and pseudo rock pools. These enhancements mimic natural rocky shorelines and provide habitats for marine life. We designed these features with both ecological and cultural considerations in mind, drawing inspiration from local Māori traditions like the kete basket design.

Q: How does New Zealand’s regulatory framework support biodiversity conservation? 
Susan: New Zealand’s National Policy Statement for Indigenous Biodiversity, introduced in 2023, guides local governments to protect and restore indigenous biodiversity. We also use an effects management hierarchy to avoid, minimize, and remedy the impacts of development. This framework helps ensure that projects don’t proceed if their impact on biodiversity is too great.

Q: What cultural practices in New Zealand help protect biodiversity? 
Susan: One significant concept is kaitiakitanga, or guardianship. This practice emphasizes that we all have a responsibility to protect the biodiversity in our environment. It’s a collaborative effort involving government, communities, and individuals, and it’s essential to preserving the unique species we have here in New Zealand.

Q: How does France approach biodiversity in its projects? 
Stephanie: Biodiversity in France is crucial due to the presence of endemic species, even though we aren’t a tropical country. We work to ensure that development projects comply with European and national biodiversity regulations, like the French Water Law, which protects natural resources. One project I worked on involved the Roscoff Nautical Center, where we had to minimize environmental impacts while supporting local tourism and economic growth.

Q: How can companies integrate biodiversity into their operations? 
Stephanie: Companies need to focus on their impacts, dependencies, risk management, opportunities and resilience throughout their value chain, while ensuring that they minimize their contribution to biodiversity loss. This means, above all, complying with local, national and international environmental regulations. For example, by taking steps to ensure that all company activities comply with regulations, and then disclosing their results through ESG reports based on the CSRD Directive and the European Taxonomy, with an emphasis on ESRS E4. This makes it clear that biodiversity is not just an environmental issue – it’s also a key factor in a company’s long-term success. By taking care of biodiversity, companies can not only improve their social responsibility and financial performance, but also reassure investors, customers and all other stakeholders.

Q: What’s a key takeaway for leaders focused on biodiversity? 
Stephanie: Biodiversity loss is linked to multiple global challenges like famine, conflict, and disease. Companies need to recognize their role in protecting biodiversity, not just for their operations but for the future of the planet. Every action we take has an impact, and we are all part of the solution.

Three Key Takeaways on Biodiversity from our Consultants:

Creative Solutions for Conservation: Protecting natural landscapes can be both environmentally and economically beneficial to businesses.Local Lens is Key: From Costa Rica to New Zealand and France, incorporating local perspectives and culture strengthens biodiversity efforts and produces more sustainable outcomes.Global Impact: Biodiversity is a global issue. Whether through energy, agriculture, or tourism, protecting local ecosystems has ripple effects on international sustainability.

For support on Biodiversity Consulting find more here and access our global network of experts!

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AMD has been named one of America’s Most JUST Companies, ranking 2nd in the semiconductor industry and 23rd overall. This recognition highlights the company’s commitment to its employees, customers, communities, the environment and shareholders.

“We are honored to be again recognized among America’s Most JUST Companies,” said Justin Murrill, AMD Corporate Responsibility Director. “We are especially proud to have ranked in the top 5% of companies for ethical leadership, human rights, and worker health and safety. This recognition reflects the dedication of our employees and partners to responsible business practices. We commend JUST Capital for its leadership in evaluating corporate impact and celebrate all JUST 100 companies driving positive change.”

Each year, JUST Capital, in partnership with CNBC, releases the JUST 100 list as part of its annual rankings of America’s Most JUST Companies. The rankings are based on public polling to identify the business practices that matter most to Americans. JUST Capital then evaluates the largest U.S. companies against these priorities, recognizing those that lead in areas such as fair wages, worker well-being, career growth, ethical leadership, community investment, transparency and sustainability.

The JUST 100 list showcases top-performing Russell 1000 companies that demonstrate leadership in aligning business success with the priorities of the American public. Since 2015, JUST Capital has surveyed more than 182,000 Americans on their expectations for corporate behavior. For the 2025 rankings, JUST Capital analyzed 940 companies across five stakeholder categories, 17 key issues and 88 data points to assess corporate performance.

Learn more about the 2025 JUST 100 rankings at https://justcapital.com/rankings/.

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