• Decarbonization is simply too expensive for APAC manufacturers, especially SMEs, to undertake alone.
  • Most decarbonization efforts today are still project-based.
  • Financial incentives present a real opportunity for decarbonization at scale.

The question comes up again and again: What should governments and industry stakeholders prioritize first for decarbonization?

As a fashion manufacturer based in Seoul, South Korea, I see how policy, financing, and implementation challenges come together in real time. In the APAC region, each country is taking a unique approach to a greener economy. These are encouraging signals, but manufacturers across the region are still facing major barriers to action.

As an Editorial Member of Cascale’s APAC Policy Member Expert Team, contributing specifically to the incentives agenda, I see a number of overlapping challenges. Fragmentation, limited interoperability, insufficient incentives, and underrepresentation of decent work issues – Cascale’s recent APAC Policy Priorities paper captures all of these issues.

Amid competing customer demands and faster turnaround times, there is little leeway for manufacturers to invest the time, energy, or resources to decarbonize their facilities. The reality is that decarbonization is simply too expensive for APAC manufacturers, especially SMEs, to tackle alone. For many SMEs, decarbonization is not a strategic choice but a financial constraint, where even well-intentioned efforts are limited by access to capital. That is exactly why incentives are critical.

Decarbonization is not a willingness issue. It is a financing issue.

Without a support mechanism such as loans or blended financing, companies cannot invest in renewable energy or low-carbon equipment.

This is one of the reasons why decarbonization incentives are a key priority in the APAC Policy Priorities Paper. The paper recognizes that many suppliers and SMEs face significant barriers due to high costs and limited access to finance, and calls for targeted support mechanisms, including subsidies, preferential financing, and investment in renewable energy and low-carbon technologies. The stated goal is to make the transition more practical, more scalable, and more inclusive across the supply chain.

Also, most decarbonization efforts today are still project-based. What we need is a system-based approach across the supply chain from now on. This is why we need to invest in expanding infrastructure, more coordinated support, and policy conditions that help solutions scale.

Incentives are also very critical. However, incentives without execution or without reliable data or without verified data are not enough on their own. We need a clear implementation framework to scale the incentives.

If I had to choose one action item for decarbonization, it would be linking financial incentives directly to the verified data. This could include preferential financing for facilities with verified emissions data, tax incentives tied to measurable reductions, or blended finance mechanisms that reduce upfront capital investment for renewable energy adoption. For example, factories with verified Scope 1 and 2 emissions data could access preferential financing rates or performance-based incentives tied to demonstrated reductions. This creates both accountability and motivation. Without such incentive mechanisms, scaling will be difficult.

If we want decarbonization to move faster across APAC, we need policies and financing approaches that reflect how manufacturers actually operate. That starts with making support accessible, practical, and tied to real progress.

Curious to learn more? Explore the full APAC Policy Priorities Paper and, for members, continue the conversation through the recent webinar featuring insights from APAC Policy MET members.

Download the PaperMembers: Watch the Webinar on Cascale Connect

  • Solvents made from renewable feedstocks help reduce reliance on fossil-fuel-based materials
  • Drop-in replacements preserve established chromatography performance
  • Supports progress toward sustainability targets by lowering product-related greenhouse gas emissions

BURLINGTON, Mass., April 21, 2026 /3BL/ – MilliporeSigma, the U.S. and Canada Life Science business of Merck KGaA, Darmstadt, Germany, a leading science and technology company, today announced the launch of the first bio-based solvent portfolio specifically for high-performance liquid chromatography (HPLC). Manufactured using renewable feedstocks, these new patent-pending1 solvents deliver on average 25.9% lower CO2 equivalents2 compared with conventional fossil-fuel-based HPLC-grade solvents, while preserving the performance required for demanding analytical workflows.

“Our new bio-based HPLC solvents represent the next generation of high-performance liquid chromatography,” said Karen Madden, Chief Technology Officer, Life Science business of Merck KGaA, Darmstadt, Germany. “Customers are looking for solutions that help reduce environmental impact without compromising performance quality. This innovative portfolio aims to deliver the precision, quality and reliability expected in HPLC and is designed to integrate seamlessly into existing methods.”

These bio-based solvents are compatible with established HPLC and liquid chromatography mass spectrometry (LC-MS) methods and instruments, supporting easy adoption in routine and regulated environments. In HPLC, solvents serve as the mobile phase that transports samples through the chromatographic system, enabling separation and quantification of components. This step is critical for generating reliable data in applications such as drug development, quality control in manufacturing, environmental monitoring and diagnostics.

MilliporeSigma developed this innovative portfolio using proprietary manufacturing processes and deep scientific expertise, reinforcing the company’s commitment to advancing more sustainable, high-performance chromatography solutions. The new portfolio includes drop-in replacements for acetonitrile, methanol and ethanol. Because these newly launched bio-based solvents are designed to match conventional performance, laboratories can transition to these alternatives without redeveloping analytical methods, often a rigorous and lengthy process.

This launch further expands MilliporeSigma’s range of greener alternatives designed to help customers reduce environmental impact while preserving the precision and reliability laboratories expect. The new bio-based solvents reflect the company’s broader strategic focus on innovation that supports more sustainable science.

The bio-based HPLC solvents are available on sigmaaldrich.com/Bio-based-HPLC-Solvents.

1 Patent applications pending on bio-based methanol and acetonitrile.

2 Individual bio-based HPLC solvent CO2e values compared to fossil-fuel-based alternatives are as follows, based on supplier and industry emissions data through EcoInvent: Acetonitrile, BioRenewable, gradient grade for LC (Prod. No. 104771) has a 28% lower CO2e impact; Methanol, BioRenewable, gradient grade for LC (Prod. No. 106188) has a 29% lower CO2e impact; Methanol, BioRenewable, hypergrade for LC-MS (Prod. No. 106176) has a 29% lower CO2e impact; Ethanol, BioRenewable, hypergrade for LC-MS (Prod. No. 117480) has a 17.6% lower CO2e impact.

About the Life Science business of Merck KGaA, Darmstadt, Germany

The Life Science business of Merck KGaA, Darmstadt, Germany, which operates as MilliporeSigma in the U.S. and Canada, has more than 27,000 employees and more than 55 total manufacturing and testing sites worldwide, with a portfolio of more than 300,000 products focused on scientific discovery, biomanufacturing and testing services. Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across healthcare, life science and electronics.

More than 62,000 employees work to make a positive difference to millions of people’s lives every day by creating more joyful and sustainable ways to live. From providing products and services that accelerate drug development and manufacturing as well as discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices – the company is everywhere. In 2025, Merck KGaA, Darmstadt, Germany, generated sales of € 21.1 billion in 65 countries.

The company holds the global rights to the name and trademark “Merck” internationally. The only exceptions are the United States and Canada, where the business sectors of Merck KGaA, Darmstadt, Germany, operate as MilliporeSigma in life science, EMD Serono in healthcare and EMD Electronics in electronics. Since its founding in 1668, scientific exploration and responsible entrepreneurship have been key to the company’s technological and scientific advances. To this day, the founding family remains the majority owner of the publicly listed company. For more information about Merck KGaA, Darmstadt, Germany, visit www.emdgroup.com.

Follow MilliporeSigma on X (formerly Twitter) @MilliporeSigma, on Facebook @MilliporeSigma and on LinkedIn.

  • Solvents made from renewable feedstocks help reduce reliance on fossil-fuel-based materials
  • Drop-in replacements preserve established chromatography performance
  • Supports progress toward sustainability targets by lowering product-related greenhouse gas emissions

BURLINGTON, Mass., April 21, 2026 /3BL/ – MilliporeSigma, the U.S. and Canada Life Science business of Merck KGaA, Darmstadt, Germany, a leading science and technology company, today announced the launch of the first bio-based solvent portfolio specifically for high-performance liquid chromatography (HPLC). Manufactured using renewable feedstocks, these new patent-pending1 solvents deliver on average 25.9% lower CO2 equivalents2 compared with conventional fossil-fuel-based HPLC-grade solvents, while preserving the performance required for demanding analytical workflows.

“Our new bio-based HPLC solvents represent the next generation of high-performance liquid chromatography,” said Karen Madden, Chief Technology Officer, Life Science business of Merck KGaA, Darmstadt, Germany. “Customers are looking for solutions that help reduce environmental impact without compromising performance quality. This innovative portfolio aims to deliver the precision, quality and reliability expected in HPLC and is designed to integrate seamlessly into existing methods.”

These bio-based solvents are compatible with established HPLC and liquid chromatography mass spectrometry (LC-MS) methods and instruments, supporting easy adoption in routine and regulated environments. In HPLC, solvents serve as the mobile phase that transports samples through the chromatographic system, enabling separation and quantification of components. This step is critical for generating reliable data in applications such as drug development, quality control in manufacturing, environmental monitoring and diagnostics.

MilliporeSigma developed this innovative portfolio using proprietary manufacturing processes and deep scientific expertise, reinforcing the company’s commitment to advancing more sustainable, high-performance chromatography solutions. The new portfolio includes drop-in replacements for acetonitrile, methanol and ethanol. Because these newly launched bio-based solvents are designed to match conventional performance, laboratories can transition to these alternatives without redeveloping analytical methods, often a rigorous and lengthy process.

This launch further expands MilliporeSigma’s range of greener alternatives designed to help customers reduce environmental impact while preserving the precision and reliability laboratories expect. The new bio-based solvents reflect the company’s broader strategic focus on innovation that supports more sustainable science.

The bio-based HPLC solvents are available on sigmaaldrich.com/Bio-based-HPLC-Solvents.

1 Patent applications pending on bio-based methanol and acetonitrile.

2 Individual bio-based HPLC solvent CO2e values compared to fossil-fuel-based alternatives are as follows, based on supplier and industry emissions data through EcoInvent: Acetonitrile, BioRenewable, gradient grade for LC (Prod. No. 104771) has a 28% lower CO2e impact; Methanol, BioRenewable, gradient grade for LC (Prod. No. 106188) has a 29% lower CO2e impact; Methanol, BioRenewable, hypergrade for LC-MS (Prod. No. 106176) has a 29% lower CO2e impact; Ethanol, BioRenewable, hypergrade for LC-MS (Prod. No. 117480) has a 17.6% lower CO2e impact.

About the Life Science business of Merck KGaA, Darmstadt, Germany

The Life Science business of Merck KGaA, Darmstadt, Germany, which operates as MilliporeSigma in the U.S. and Canada, has more than 27,000 employees and more than 55 total manufacturing and testing sites worldwide, with a portfolio of more than 300,000 products focused on scientific discovery, biomanufacturing and testing services. Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across healthcare, life science and electronics.

More than 62,000 employees work to make a positive difference to millions of people’s lives every day by creating more joyful and sustainable ways to live. From providing products and services that accelerate drug development and manufacturing as well as discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices – the company is everywhere. In 2025, Merck KGaA, Darmstadt, Germany, generated sales of € 21.1 billion in 65 countries.

The company holds the global rights to the name and trademark “Merck” internationally. The only exceptions are the United States and Canada, where the business sectors of Merck KGaA, Darmstadt, Germany, operate as MilliporeSigma in life science, EMD Serono in healthcare and EMD Electronics in electronics. Since its founding in 1668, scientific exploration and responsible entrepreneurship have been key to the company’s technological and scientific advances. To this day, the founding family remains the majority owner of the publicly listed company. For more information about Merck KGaA, Darmstadt, Germany, visit www.emdgroup.com.

Follow MilliporeSigma on X (formerly Twitter) @MilliporeSigma, on Facebook @MilliporeSigma and on LinkedIn.

  • Solvents made from renewable feedstocks help reduce reliance on fossil-fuel-based materials
  • Drop-in replacements preserve established chromatography performance
  • Supports progress toward sustainability targets by lowering product-related greenhouse gas emissions

BURLINGTON, Mass., April 21, 2026 /3BL/ – MilliporeSigma, the U.S. and Canada Life Science business of Merck KGaA, Darmstadt, Germany, a leading science and technology company, today announced the launch of the first bio-based solvent portfolio specifically for high-performance liquid chromatography (HPLC). Manufactured using renewable feedstocks, these new patent-pending1 solvents deliver on average 25.9% lower CO2 equivalents2 compared with conventional fossil-fuel-based HPLC-grade solvents, while preserving the performance required for demanding analytical workflows.

“Our new bio-based HPLC solvents represent the next generation of high-performance liquid chromatography,” said Karen Madden, Chief Technology Officer, Life Science business of Merck KGaA, Darmstadt, Germany. “Customers are looking for solutions that help reduce environmental impact without compromising performance quality. This innovative portfolio aims to deliver the precision, quality and reliability expected in HPLC and is designed to integrate seamlessly into existing methods.”

These bio-based solvents are compatible with established HPLC and liquid chromatography mass spectrometry (LC-MS) methods and instruments, supporting easy adoption in routine and regulated environments. In HPLC, solvents serve as the mobile phase that transports samples through the chromatographic system, enabling separation and quantification of components. This step is critical for generating reliable data in applications such as drug development, quality control in manufacturing, environmental monitoring and diagnostics.

MilliporeSigma developed this innovative portfolio using proprietary manufacturing processes and deep scientific expertise, reinforcing the company’s commitment to advancing more sustainable, high-performance chromatography solutions. The new portfolio includes drop-in replacements for acetonitrile, methanol and ethanol. Because these newly launched bio-based solvents are designed to match conventional performance, laboratories can transition to these alternatives without redeveloping analytical methods, often a rigorous and lengthy process.

This launch further expands MilliporeSigma’s range of greener alternatives designed to help customers reduce environmental impact while preserving the precision and reliability laboratories expect. The new bio-based solvents reflect the company’s broader strategic focus on innovation that supports more sustainable science.

The bio-based HPLC solvents are available on sigmaaldrich.com/Bio-based-HPLC-Solvents.

1 Patent applications pending on bio-based methanol and acetonitrile.

2 Individual bio-based HPLC solvent CO2e values compared to fossil-fuel-based alternatives are as follows, based on supplier and industry emissions data through EcoInvent: Acetonitrile, BioRenewable, gradient grade for LC (Prod. No. 104771) has a 28% lower CO2e impact; Methanol, BioRenewable, gradient grade for LC (Prod. No. 106188) has a 29% lower CO2e impact; Methanol, BioRenewable, hypergrade for LC-MS (Prod. No. 106176) has a 29% lower CO2e impact; Ethanol, BioRenewable, hypergrade for LC-MS (Prod. No. 117480) has a 17.6% lower CO2e impact.

About the Life Science business of Merck KGaA, Darmstadt, Germany

The Life Science business of Merck KGaA, Darmstadt, Germany, which operates as MilliporeSigma in the U.S. and Canada, has more than 27,000 employees and more than 55 total manufacturing and testing sites worldwide, with a portfolio of more than 300,000 products focused on scientific discovery, biomanufacturing and testing services. Merck KGaA, Darmstadt, Germany, a leading science and technology company, operates across healthcare, life science and electronics.

More than 62,000 employees work to make a positive difference to millions of people’s lives every day by creating more joyful and sustainable ways to live. From providing products and services that accelerate drug development and manufacturing as well as discovering unique ways to treat the most challenging diseases to enabling the intelligence of devices – the company is everywhere. In 2025, Merck KGaA, Darmstadt, Germany, generated sales of € 21.1 billion in 65 countries.

The company holds the global rights to the name and trademark “Merck” internationally. The only exceptions are the United States and Canada, where the business sectors of Merck KGaA, Darmstadt, Germany, operate as MilliporeSigma in life science, EMD Serono in healthcare and EMD Electronics in electronics. Since its founding in 1668, scientific exploration and responsible entrepreneurship have been key to the company’s technological and scientific advances. To this day, the founding family remains the majority owner of the publicly listed company. For more information about Merck KGaA, Darmstadt, Germany, visit www.emdgroup.com.

Follow MilliporeSigma on X (formerly Twitter) @MilliporeSigma, on Facebook @MilliporeSigma and on LinkedIn.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

  • New GoDaddy data shows a surge in microbusiness activity across the Scottish Highlands since season two of The Traitors aired in January 2024
  • The constituency of Caithness, Sutherland, and Easter Ross – home to Ardross Castle, where The Traitors is filmed – has seen an impressive uplift of 53% in its microbusiness density rate, the number of small businesses per 100 residents
  • Inverness, Nairn, Badenoch and Strathspey also grew its microbusiness density rate from 0.76 in 2024 to 1.34 in 2025, an increase of 76%
  • The new data comes from the GoDaddy Small Business Research Lab, which analyses over 600,000 British small businesses
  • The Traitors became a cultural phenomenon in season two, near doubling its viewing figures to 6.9 million on average, compared to 3.4 million in season one

The Traitors has sparked an entrepreneurial drive in the Scottish Highlands, as new GoDaddy data reveals a dramatic growth in small business activity since the show’s second season aired in January 2024.

The new data comes from the GoDaddy Small Business Research Lab, an international research initiative that studies the economic impact of more than 600,000 small businesses in the UK, as well as the attitudes of their owners. Each constituency in the UK receives a microbusiness density count by mapping the concentration of microbusiness owners against local population sizes.

Jamie Stone, MP for Caithness, Sutherland and Easter Ross, praised the show for bringing millions of pounds and jobs to the Scottish Highlands, and GoDaddy data demonstrates the economic impact across the region.

Ardross Castle constituency sees 53% rise in Microbusiness Density

The Traitors is filmed at Ardross Castle in the Scottish Highlands, within the constituency of Caithness, Sutherland and Easter Ross. The constituency has increased its Microbusiness Density from 0.65 (before the first series aired) to 0.99 today, representing an impressive 53% uplift.

The uplift reflects how a cultural phenomenon parallels real-world opportunity for growth in new businesses across sectors such as tourism, hospitality, transport, and local goods and services among others.

GoDaddy data suggests a wider ripple effect across the Highlands

The Highland constituency of Inverness, Nairn, Badenoch and Strathspey has grown its microbusiness density by an impressive 76% since season two, whilst Ross, Skye and Lochaber experienced strong growth of 66%.

Highland growth has matched – and in some cases outpaced – key economic centres including Glasgow South West (+69%), Edinburgh South West (+73%), Leeds Central (+44%), and Bristol West (+61%).

According to further research from GoDaddy and Frontier Economics, the growth of digital microbusinesses delivers measurable benefits to the wider economy. A 10% increase in digital microbusiness density is linked to an average rise of £360 in median annual pay, 5.1 additional jobs per thousand residents, and over £26 million in additional GDP for a typical local authority of 200,000 people. This constituency-level growth reflects broader economic benefits associated with rising digital microbusiness activity

Alexandra Rosen, Economist and Head of the GoDaddy Small Business Research Lab, said:

“Major TV moments can act like an economic spark for the places they spotlight. While the business of filming provides a short-term boost to local economies, the real opportunity lies as viewers become inspired to visit and book experiences to get a taste of what they have seen on screen, or local residents become inspired to pursue passions and fulfil local and widespread demands. It is inspiring to see that a surge in attention is being paralleled by entrepreneurs across the Scottish Highlands, delivering benefits to their local economies.”

— ENDS —

Notes to the editors

Growth in Microbusiness Density since Season 2 of The Traitors aired
Highland constituency Growth since January 2024
Argyll and Bute +65%
Ross, Skye and Lochaber +66%
Na h-Eileanan an Iar +57%
Orkney and Shetland +85%
Caithness, Sutherland and Easter Ross +53%
Inverness, Nairn, Badenoch and Strathspey +76%
Moray +67%

PR contact

GoDaddy@MHPGroup.com

About GoDaddy
GoDaddy, the world’s largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

About GoDaddy Small Business Research Lab

GoDaddy Small Business Research Lab is a multi-year research initiative, which analyses data from over 600,000 UK microbusinesses – conducted by GoDaddy to quantify the impact of these microbusinesses on the UK economy and their local communities.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

In this episode of The Intersection Podcast, Anuj Mehrotra, dean of the Georgia Tech Scheller College of Business, moderates a special conversation with Beril Toktay, founding faculty director of the Ray C. Anderson Center for Sustainable Business (Center), and Andre Calmon, the Center’s current faculty director. Together, they reflect on more than a decade of impact and explore what lies ahead for sustainable business education at Georgia Tech.

The conversation begins with a look back at the Center’s founding and the vision that shaped its early work. Toktay shares insights into building the Center from the ground up, the importance of embedding sustainability into core business education, and how the Center has helped position Scheller as a leader in applied, impact-driven sustainability.

She also reflects on milestones that have defined the Center’s first decade, including experiential student programming, which is at the heart of Scheller’s mission. Student opportunities – such as the Carbon Reduction Challenge, the Sustainability Fellows and Ambassadors program, and the Sustainable Business Consulting Practicum. These opportunities have connected students with real-world challenges, shaped career pathways, and strengthened industry partnerships. Toktay also highlights the Drawdown Georgia Business Compact as a powerful example of the Center’s convening role, bringing together companies across the state to accelerate practical climate solutions while strengthening Georgia Tech’s connection to the business community.

Calmon brings a unique perspective, having worked with the Center for nearly six years as affiliated faculty before stepping into the faculty director role. He reflects on the Center’s influence across campus and throughout Georgia’s business ecosystem, noting how its collaborative, applied approach has helped translate sustainability from theory into practice, while remaining deeply grounded in local impact.

The conversation then turns to the present and future. Toktay discusses her transition to executive director of the Brook Byers Institute for Sustainable Systems and the opportunities for continued collaboration across Georgia Tech’s sustainability ecosystem.

As part of its Wesco Cares community engagement program, Wesco Anixter donated nearly 1,000 meters of electrical cable to In-Comm Training to support hands-on technical education for students and apprentices pursuing careers in the electrical industry. The donation strengthens practical learning environments by providing real-world materials for installation, termination and testing exercises. Delivery of the cable was generously sponsored by Maxi Haulage.

In-Comm Training supports learners and employers through technical training programs that build job-ready capability across electrical, engineering and manufacturing disciplines. Working with education providers and industry partners, In-Comm helps ensure training environments reflect the tools, materials and expectations students will encounter on job sites.

Wesco Anixter’s donation reflects its commitment to supporting local communities and developing the next generation of skilled electrical professionals. By supplying cable suited for workshop environments and training rigs, Wesco Anixter is helping In-Comm expand learning opportunities that prepare students for future employment.

“We’re proud to support In-Comm Training by donating cable that can be used to develop the next generation of electrical talent,” said Stuart Wyness, Director Sales U.K. Construction & Industrial at Wesco Anixter. “Providing access to real-world materials early in training is critical to helping apprentices build confidence, capability and readiness for on-site work.”

In addition to supporting education, the donation also reflects Wesco Anixter’s commitment to responsible resource management. Much of the cable provided to In-Comm Training would have been sent for recycling. This initiative helps extend the useful life of materials while helping reduce waste.

As demand for copper continues to grow, responsible stock management and reclamation practices play an important role. By redirecting usable cable into education, Wesco Anixter is maximizing material value while promoting recycling and circular economy principles.

“This donation will allow us to further support our learners’ development by giving them hands-on experience with a wider range of cable types and sizes than they would normally encounter at this stage,” said Simon Wood, Engineering Instructor at In-Comm Training. “Learners will have the opportunity to work with heavier cable reels and understand key handling techniques early in their apprenticeship, which is a vital step in becoming an electrician. Working with a local supplier is incredibly positive, and we are very grateful to Wesco Anixter U.K. for their support in helping us shape the future of the industry.”

About Wesco Anixter

Wesco International (NYSE: WCC) builds, connects, powers and protects the world. Headquartered in Pittsburgh, Pennsylvania, Wesco is a FORTUNE 500® company with approximately $24 billion in annual sales in 2025 and a leading provider of business-to-business distribution, logistics services and supply chain solutions. Wesco offers a best-in-class product and services portfolio of Electrical and Electronic Solutions, Communications and Security Solutions, and Utility and Broadband Solutions. The Company employs approximately 21,000 people, partners with the industry’s premier suppliers, and serves thousands of customers around the world. With millions of products, end-to-end supply chain services, and significant digital capabilities, Wesco provides innovative solutions to meet customer needs across commercial and industrial businesses, technology companies, telecommunications providers, and utilities. Wesco operates more than 700 sites, including distribution centers, fulfillment centers, and sales offices in approximately 50 countries, providing a local presence for customers and a global network to serve multi-location businesses and global corporations.

About In-Comm Training

In-Comm Training and Business Services is a leading provider of high-quality skills development and apprenticeship training, dedicated to supporting both individuals and employers across a wide range of industries. With a strong focus on engineering and manufacturing, In-Comm combines state-of-the-art training facilities with expert-led programmes to deliver practical, future-ready skills. By working closely with employers, the organisation ensures its training is aligned with real-world needs, helping to boost productivity, close skills gaps, and drive long-term economic growth.

 

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