Coming up with an idea for a business can be exciting. Figuring out whether anyone else actually cares about it is harder.

For college students and young adults, uncertainty can be enough to stop an idea before it starts. You may wonder whether you need a website, a logo, paid advertising, expensive equipment, or a detailed business plan before you can find out if the idea has potential.

You don’t. Before you build a business, test the idea.

The goal of a 48-hour business test isn’t to create a polished company in two days. It’s to get one piece of evidence that somebody besides you cares about what you’re offering.

What service or product can you offer to someone in the next 48 hours?

Start by describing your idea in one sentence: what are you offering, and who is it for?

Keep it specific. Instead of saying, “I shoot videos,” try, “I’m a videographer for college students and events.” Instead of “I do social media,” try, “I create short-form content for local restaurants.”

Your offer should be something you could realistically deliver. The goal is not to make the idea sound bigger than it is. It’s to make it easy for another person to understand.

How much should you charge for your small business services?

Pick a real price, even if it’s provisional.

This can feel uncomfortable when you’re testing an idea, especially if you’re a student doing something for the first time. But asking people whether they “like” an idea doesn’t tell you much. A real price gives you a more useful test.

You can always change the price later. For now, the question is whether someone sees enough value in the offer to consider paying for it.

How do you know if your business idea or product is actually good?

Create one example of the thing you want to sell.

If you’re a designer, make a sample social graphic. If you’re a photographer, show a small portfolio or create a sample shoot. If you’re a writer, put together a short example. If you’re offering tutoring, explain what a session would actually include.

You don’t need dozens of examples. One strong piece of proof can make your offer much easier to understand than a paragraph explaining what you could do.

What is the best way to share your business idea so people can see it?

Now put the offer somewhere a real person can see it.

A simple landing page or website can give you an owned place to explain the offer, show your example and tell people how to contact you. It doesn’t need to be elaborate. At this stage, the website is part of the experiment, not the finished business.

GoDaddy Airo can help you get a simple online presence up and running, giving you a place to put your idea in front of potential customers without turning the test into a major project.

You can also share the offer through places where people who might actually need it already spend time: classmates, friends-of-friends, local businesses, student organizations or your social channels.

How many people should you ask to see if your business is a good idea?

On day two, show your offer to 10 or 20 potential customers and ask for a response.

Don’t just ask, “Do you think this is a good idea?” Ask something that gives you useful information: Would you pay for this? What would make you consider it? What questions do you have? What would stop you from buying it?

Then pay attention to what happens.

Clicks are evidence. Replies are evidence. Questions are evidence. An introduction to someone who might need the service is evidence. And, best of all, someone willing to pay is evidence.

You don’t need everyone to say yes. You’re looking for a signal that the idea is worth exploring further.

If the response is weak, don’t automatically assume the idea is bad.

Maybe the offer wasn’t clear. Maybe the price was wrong. Maybe you showed it to the wrong people. Maybe the problem isn’t urgent enough. The point of a test is to learn, not to get a perfect score.

Change one thing and run the test again. You can adjust the offer, the audience, the price or the way you present it.

That’s still progress. You learned something without spending months building a business that nobody asked for.

Can you test a business idea in just 48 hours?

You probably can’t build an entire business in 48 hours. You can, however, learn whether someone is interested enough to take a next step.

That’s the advantage of starting with an experiment. It keeps the risk small and replaces some of the guesswork with real-world feedback.

Maybe your idea turns into a side business. Maybe it becomes a freelance service. Maybe you discover that the original idea needs to change. Or maybe you decide it’s not worth pursuing.

All of those outcomes are more useful than spending months wondering whether your idea could work.

How do you test your business idea? 

If you have a business idea, you don’t need to prove that you can build a huge business. You just need to find out whether the idea creates enough value for someone to care.

Give yourself 48 hours. Define the offer. Pick a price. Make one example. Put it somewhere people can see it. Then ask real people what they think and whether they’re willing to take the next step.

The best outcome isn’t necessarily a sale. It’s learning enough to know what you should do next.

Because before you spend serious time or money building a business, it’s worth finding out whether there’s something there to build.

Where can you find free tools for college students to test your small business idea?

For college students ready to test, build or launch their business, GoDaddy Empower is offering a free domain and access to website building tools for three years.*

To learn more, visit www.godaddy.com/godaddy-for-good/empower. 
 

*Offer only available in US higher education institutions at this time.

Originally published on Tork Newsroom

GREEN BAY, WI and APPLETON, WI, September 23, 2026 /3BL/ — Tork, an Essity brand and the global leader in professional hygiene, and the Green Bay Packers are launching the sixth annual Tackle Hygiene with Every Catch campaign for the 2026 season. Starting with the Packers’ first home game on September 24 through their fifth home game on November 15, Tork will donate $250 in sustainable hygiene products for every Packers catch made at Lambeau Field to Ronald McDonald House Charities® of Eastern Wisconsin, an organization supporting families with children receiving medical treatment at local hospitals. Donations from this year’s campaign will help deliver up to $30,000 in sustainable hygiene products such as Tork facial tissue, toilet paper, paper towels, hand sanitizer and disinfecting wipes.  

To date, the Tackle Hygiene with Every Catch campaign with the Green Bay Packers has donated $136,750 in Tork sustainable hygiene products to local charities, underscoring the commitment of these organizations.   

“Six years into the Tackle Hygiene with Every Catch campaign, we’re excited to continue building on this partnership both on and off the field,” said Justin Wolf, director of corporate partnerships sales and activations for the Green Bay Packers. “Every catch our fans cheer for provides sustainable hygiene products to families in need throughout our community. Together with Tork, we are enhancing the fan experience at Lambeau Field while making a meaningful impact beyond gameday and reinforcing our dedication to supporting those who need it most.” 

Building a welcoming experience for every fan 

Creating a welcoming experience for every fan is central to Lambeau Field’s mission, a commitment shared with the Tork brand. Through its inclusive hygiene in public restrooms program, Tork is helping remove barriers to hygiene in public restrooms and making these spaces more accessible for everyone. This commitment was recently recognized through the world’s first Design for All (EN 17161) certification, awarded to the Tork dispenser development process. At Lambeau Field, this translates to more than 2,100 dispensers providing paper towels, toilet paper, napkins, wipers, soap and sanitizer, purposely designed so all fans can more easily access the hygiene products they need.Accessibility extends beyond the restroom experience. In partnership with organizations like KultureCity and Ticketmaster, Lambeau Field is fostering an environment where all fans, including those with sensory sensitivities, can feel welcome and supported throughout gameday. “Lambeau Field’s KultureCity certification, paired with the Sensory Activation Vehicle presented by Ticketmaster, gives fans who are neurodivergent and those with sensory sensitivities the tools they need to fully enjoy gameday,” said Uma Srivastava, executive director of KultureCity and member of the Tork Coalition for Inclusive Hygiene. “Add in partners like Tork, who bring that same commitment into the restrooms and concourses, and you get a stadium experience that’s welcoming from the ground up.”

Comfort and care beyond the stadium  

Since opening in 1984, Ronald McDonald House Charities® of Eastern Wisconsin has provided a welcoming space for families with children receiving medical treatment at Children’s Wisconsin, Rogers Behavioral Health, and other area hospitals, supporting more than 52,000 family stays from Wisconsin, across the United States, and dozens of countries. This year’s Tackle Hygiene with Every Catch donations from Tork will help supply sustainable hygiene products that support cleaner and more comfortable shared spaces.

“Families come to Ronald McDonald House during some of the most challenging moments of their lives, caring for children with serious illnesses or complex medical needs,” said Carl Lockrem, director of development, Ronald McDonald House Charities® of Eastern Wisconsin. “In that environment, access to hygiene products is more than a convenience — it helps create a cleaner, more comfortable and supportive space where families can focus on their child’s care. We’re grateful to Tork and the Green Bay Packers for helping us provide that sense of comfort and care when families need it most.”  

From Lambeau Field’s gates to Ronald McDonald House’s doors, Tork, the Packers and RMHC® Eastern Wisconsin share a common goal: making sure people feel welcomed, supported and cared for, wherever they are away from home. 

About Tork 

The Tork brand offers professional hygiene products and services to customers worldwide ranging from restaurants and healthcare facilities to offices, schools and industries. Our products include dispensers, paper towels, toilet tissue, soap, napkins, wipers, but also software solutions for data-driven cleaning. Through expertise in hygiene, functional design and sustainability, Tork has become a market leader that supports customers to think ahead so they’re always ready for business. Tork is a global brand of Essity, and a committed partner to customers in over 110 countries. To keep up with the latest Tork news and innovations, please visit https://www.torkglobal.com/.

About Essity

Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2025, Essity had net sales of approximately $14 billion and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. 

Essity in Appleton, Neenah and Menasha, Wisconsin 

Essity has approximately 790 employees in the Fox Cities, including nearly 610 between its Menasha mill and Neenah converting facility, which manufacture the Tork® brand of toilet paper, napkins and paper towels, and 183 at its Service Excellence Center in Appleton. In addition to Wisconsin, Essity has U.S. operations in Alabama, Connecticut, Delaware, Kentucky, Ohio, Oklahoma, New Jersey, North Carolina, Pennsylvania, Texas and Washington.

Learn more at essityusa.com. 

About the Green Bay Packers

The Green Bay Packers, an iconic professional American football team established in 1919, are the only community-owned team in U.S. professional sports, with more than half a million fans owning shares in the club. Remarkably, though the team plays in Green Bay, Wisconsin—by far the smallest city in the National Football League with just over 100,000 residents—the Packers are the league’s most successful franchise, with 13 championships, including four Super Bowls.

About Ronald McDonald House Charities® of Eastern Wisconsin

Ronald McDonald House Charities® of Eastern Wisconsin, Inc. is a nonprofit 501(c)(3) organization that provides essential services to remove barriers, strengthen families and promote healing when children need healthcare. Since opening in 1984, RMHC Eastern Wisconsin has provided a supportive and compassionate community for families with children receiving medical treatment far from home. With the help of more than 430 dedicated volunteers, the organization has supported nearly 60,000 family stays from Wisconsin, all 50 states and 49 foreign countries. For more information, visit www.RMHC-EasternWI.org.

September 23, 2026 /3BL/ – Inogen Alliance welcomes WISER Group as its newest Associate company in Hungary. This strategic addition strengthens our presence in the EMEA region, further expanding our ability to deliver high-quality environmental, health, safety, and sustainability (EHS&S) services through a truly global network of local experts. With extensive experience supporting manufacturers, construction companies, and multinational organizations across Hungary, WISER Group enhances the Alliance’s ability to provide local insight and practical EHS support in a strategically important Central European market. As our multinational clients continue to grow and evolve, expanding our geographic reach as well as offering innovative solutions remains a key priority to ensure consistent, on-the-ground support wherever they operate.

With more than 70 Associate companies and over 6,000 consultants worldwide, the Alliance continues to grow as a trusted global partner, connecting regional expertise with global coordination to solve complex challenges. The addition of WISER Group reflects our ongoing commitment to strengthening coverage in key markets, enhancing collaboration across regions, and delivering innovative, locally informed solutions that support sustainable business practices at scale.

 

About WISER Group

WISER Group is a Hungary-based EHS consultancy with more than 15 years of experience, supporting multinational companies and SMEs across a wide range of industries, including construction and building materials, automotive and manufacturing, food and consumer goods, and telecommunications. Their core expertise covers occupational health and safety, fire protection, environmental compliance and construction safety.

“Becoming part of Inogen Alliance marks an important milestone in WISER Group’s development. It enables us to combine the agility and local expertise of our team with a truly global network, allowing us to support international clients consistently across borders while continuing to deliver the practical, high-quality EHS solutions our clients expect from us.”- László Kozák, Managing Director, WISER Group

 

Every Associate company admitted to Inogen Alliance undergoes a comprehensive evaluation process to ensure alignment in values, technical capabilities, and geographic fit. Approved by our Board of Directors, each new addition strengthens the expertise, collaboration, and trusted relationships that define our global network.

Inogen Alliance is a global network made up of over 70 of independent local businesses and over 6,000 consultants around the world who can help make your project a success. Our Associates collaborate closely to serve multinational corporations, government agencies, and nonprofit organizations, and we share knowledge and industry experience to provide the highest quality service to our clients. If you want to learn more about how you can work with Inogen Alliance, you can explore our Associates or Contact Us. Watch for more News & Blog updates, listen to our podcast and follow us on LinkedIn.

What topics will the 2026 Tire Emissions Research Conference cover? From how tire and road wear particles are generated to how they impact our environment, this year’s program spans five core scientific themes. 

An independent Scientific Committee has designed a rich agenda that dives into every major aspect of tire and road wear emissions research:

  • Tire and road emissions generation and characterization (particulates and constituents) – How and how much do tires emit?
  • Environmental Distribution & Fate of tire emissions – Where do these particles and chemicals travel and persist?
  • Behavior and impact of tire emissions on the environment – What effects do tire emissions have on ecosystems and people?
  • Design Alternatives – How can tires, vehicles or materials be re-imagined to reduce emissions?
  • Civil engineering measures and environmental practices for mitigation of TRWP and chemicals – What road designs, runoff management or capture technologies can limit emissions?

Each theme addresses critical questions and solutions for more sustainable mobility. If your work touches on any of these areas, this conference will be an ideal platform to share insights and learn from peers. Let’s push the boundaries of what we know, together.

  • Cambridge, England
  • ️ 8–10 December 2026

 The Tire Emissions Research Conference is an event supported by the Tire Industry Project (TIP), part of the World Business Council for Sustainable Development. 

Learn more about the conference themes and how to attend.
 

NEW YORK, September 23, 2026 /3BL/ – The Paulson Institute, The Nature Conservancy (TNC), and World Wildlife Fund (WWF) today released Financing Nature Report 2026: A Mid-Decade Update: From Isolated Progress to Implementation at Scale, which underscores the importance of protecting biodiversity and assesses the current magnitude of the financing nature gap. Since publishing the first Financing Nature report in 2020, the financing gap has nearly doubled from $711 billion to $1.317 trillion a year. Drawing on practical knowledge from successful case studies by more than a dozen partner organizations, Financing Nature 2026 offers proven examples of how to close the financing gap and halt biodiversity loss by scaling nature-finance solutions. The report lays out more than just data points; it lays out action.

“I’ve always believed that a healthy planet is good for business, and it’s far cheaper to prevent environmental damage than to clean it up afterward,” said Henry M. Paulson, Jr., Chairman of the Paulson Institute. “Governments today spend more in a single month on subsidies that harm nature than they spend protecting it in an entire year. No other single action would unlock more capital for nature than reforming those subsidies, and none is more overdue. Where governments have gotten the incentives right, capital has begun to follow.”

Financing Nature 2026 arrives just a few weeks before COP17, the UN Biodiversity Conference, which the authors describe as a test of the world’s resolve to translate five years of pilots and proof points into widespread adoption. The research shows it’s not a lack of tools or evidence, but a lack of political will and harmful policies that leave nature and economies at risk.

“The conservation community has helped pioneer models that move real capital into conservation. These case studies are proof that we can protect nature and grow economies if we have the right people and programs in place,” said Jennifer Morris, Chief Executive Officer of The Nature Conservancy. “That means governments, businesses, investors and our partners on the ground align their climate, nature, and development plans before committing money, not after. We are not starting from zero. We are starting from a decade of evidence about what works, and this report is a call to build on it.”

The Financing Nature report presents a blueprint for scaling successful pilots into widespread implementation by aligning public incentives, policies, and private investment. The case studies show firsthand how both private and public institutions have moved the needle to protect nature.

“We no longer lack mechanisms for financing nature. We just need to deploy them at scale. And fast. Project Finance for Permanence deals, maturing carbon markets, impact investing, and other approaches offer promising ways forward,” said Carter Roberts, President & CEO of World Wildlife Fund. “This report proves these strategies work. But it also makes clear we need to deploy them at the pace and scale nature loss demands.”

Financing Nature 2026 was compiled with the help of contributing partners, including Bank of America, Conservation International with BTG Pactual, Goldman Sachs, Microsoft, Rare, Enosis Capital, International Crane Foundation and Endangered Wildlife Trust, Jocotoco, One Hundred Miles, Rare Systemiq, Temasek and The Nature Conservancy, whose case studies provided examples of projects that are working. Drawing on the solutions from those case studies, the report names five key recommendations for scaling proven nature-finance solutions and turning successful models into global practice:

  1. Stop paying to destroy nature.
    Governments should recognize that some of their own policies and spending, including subsidies, tax breaks, loan guarantees, procurement, and infrastructure investment, actively drive nature loss, and should cut or redirect that money. For every dollar spent protecting nature, thirty go to destroying it. Reforming harmful subsidies is one of the biggest levers to close the gap. This should be done while continuing to strengthen environmental accountability for private investment and enforcement of environmental laws. 
  2. Treat nature as critical infrastructure, not a free input.
    Governments should treat nature as productive capital, an asset the whole economy runs on, and line up economic policy, public investment, and risk management behind protecting it. 
  3. Fight climate change and nature loss as one battle, not two.
    Governments, businesses, and investors should get their climate, nature, development, and investment plans in line with one another before the money is committed, not after. 
  4. Make nature-positive investment the easy investment.
    Governments and regulators should create the policy and market conditions that let nature finance grow at scale, and Multilateral Development Banks (MDBs) and Development Finance Institutions (DFIs) should use their balance sheets and tools to mobilize investment.
  5. Scale what already works.
    Businesses and financial institutions should build nature into their strategy, everyday operations, lending, and investment, and scale up the approaches that have already worked.

“None of these priorities waits for perfect conditions,” Hank Paulson adds. “Each can begin now with the institutions and tools we already have, and each gets easier as the others advance. What is required now is not new knowledge but the political will and the sustained leadership to act on what we already know.”

Read the full report here. 

About Paulson Institute
The Paulson Institute is an independent, non-partisan organization advancing sustainable economic growth, climate and nature finance, and global economic stability. Founded by former US Treasury Secretary Henry M. Paulson, Jr., in 2011, the Institute applies economic and financial expertise to help address today’s most pressing environmental and geopolitical challenges. The Institute helps mobilize capital for natural infrastructure and biodiversity conservation, strengthen global green and nature finance standards, and work to advance economic prosperity. With a diverse, globally experienced team, the Institute convenes leaders, advises institutions, and helps provide practical solutions that support a more resilient, sustainable, and nature-positive future.

About The Nature Conservancy
The Nature Conservancy is a global environmental nonprofit working to create a world where people and nature can thrive. Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than a million members and the dedicated efforts of our diverse staff and over 1,000 scientists, we impact conservation in 83 countries and territories: 39 by direct conservation impact and 44 through partners.

About World Wildlife Fund
Founded in 1961, WWF works to help people and nature thrive. As a global conservation organization, WWF operates in more than 100 countries, partnering with communities, companies, and governments to protect wildlife, conserve vital habitats, and advance sustainable solutions. Grounded in science and driven by collaboration, WWF works to help nature by conserving biodiversity, supporting resilient communities, and addressing climate change. Nearly 1 million people in the United States and more than 5 million globally are WWF members.

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Originally published by Essence

By Khadija Allen

It has been said that nothing happens without electricity. From industry to small mom-and-pop businesses, to households across America, the utility industry provides the power people need to live their lives, enjoy their pastimes and make things happen. And in July, the Essence Festival of Culture in New Orleans provided the backdrop for yet another great conversation on the pivotal role of women in shaping the future of the utility industry.

The setting was the Global Black Economic Forum Business Summit and the panel, moderated by John Hudson, Entergy’s chief external affairs officer, offered a thoughtful conversation with two nationally recognized utility industry leaders: Colette Honorable, Chief Legal Officer, Compliance and Corporate Secretary at Exelon, and Nicole Daggs, Executive Vice President of Human Resources and Corporate Services at NextEra.

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Economic forum

Hudson kicked off the session with a warm welcome to the Gulf South region, which is quickly becoming the home to much of the transformation underway in the utility industry, and he helped set the stage for a conversation about the forces reshaping the U.S. energy landscape. From grid modernization and the clean energy transition, to evolving customer expectations and the growing urgency for resilient operations, he underscored the complexity of the moment. Amid this rapid transformation, he emphasized one priority that must remain front and center: preparing the next generation of energy professionals, including elevating women’s leadership to help guide the industry’s future.

“I had the privilege of moderating a powerful conversation on women leading the future of the utility industry. Grateful to join Exelon’s Colette Honorable and NextEra’s Nicole Daggs—two exceptional leaders whose insights on leadership and preparing the next generation were truly inspiring,” said Hudson. “I left encouraged by the momentum and the growing community of women driving our industry forward.”

The discussion opened with a candid look at the landscape utilities are navigating today. Panelists talked about everything from how utilities are proactively addressing rising affordability pressures and aging infrastructure to proactive regulatory engagement and fast-moving technology shifts. They also underscored the current opportunities to modernize the grid, roll out smarter digital tools, and use data to stay ahead of what customers need. Hudson and the panelists agreed that as they push forward, they’re equally focused on supporting the customers who potentially feel any cost increase the most — ensuring modernization doesn’t leave anyone behind.

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Economic forum

Entergy’s own Fair Share Plus pledge was noted as a model for how utilities are addressing the growth opportunity from data centers locating in their service territory in a responsible way that protects all customers and ensures economic and community benefits in the areas where they are locating.

Honorable and Daggs shared candid reflections on navigating transformation at scale. They discussed making tough decisions in moments when leadership and clarity were critical, and spotlighted technologies—like AI, automation and grid intelligence—that are already redefining how utilities operate. Both emphasized that modernization must never compromise reliability, and that thoughtful leadership is essential as utilities transition to more sustainable and efficient systems.

“AI is not something we should be fearful of, what we have seen at our company is just the opposite – we give our employees the opportunity to experiment, to pilot and use AI as their superpower,” said Daggs. “Whether it’s to look for a job, to think about an opportunity, to come up with a business idea our community needs to embrace it because we can really use it to elevate ourselves.”

Resilience emerged as a multidimensional priority—spanning operations, workforce readiness, and community trust. The panelists spoke about the responsibility utilities have to support vulnerable customers, deepen engagement, and communicate transparently. Investments in community partnerships, targeted programs, and employee development were highlighted as essential to strengthening resilience over the long term.

The conversation then turned to the future workforce, especially the vast opportunities for women entering the energy sector. If you think of any discipline that exists in business, from engineers, customer service and accounting, to finance, legal and even public relations, it exists within the utility industry. Despite the role or discipline, Daggs and Honorable identified the skills that will define tomorrow’s leaders, including adaptability, digital fluency, cross-functional collaboration, and the ability to lead through uncertainty. They shared personal career moments that shaped their journeys and spoke candidly about the importance of seeking mentors and sponsors, cultivating influence, and building confidence in male dominated spaces, as well as taking ownership of career growth.

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Economic forum

“There have been several moments in my career when I thought, I’m just going to take a leap of faith and try something new and different,” said Honorable. “And now, here I am, leading at the highest level of a corporation—something I never imagined for myself. Along the way, I’ve learned that our industry isn’t just about power lines and plants; it’s about people. It’s about building resilient communities, making energy more affordable, and investing wisely so families and businesses can thrive. I share that because I want other women to know: take that leap. Believe in the possibility of your own success, even before you can see it—and know that your voice and leadership can help shape the future of energy.”

Throughout the panel, Daggs and Honorable reinforced themes of courage, curiosity and embracing opportunities during their careers even before feeling fully ready.

Hudson wrapped up the discussion encouraging emerging female leaders across the industry to step forward with confidence. He called on all attendees to foster mentorship, practice allyship, and help shape a more inclusive and resilient energy workforce.

Click here to read more on Essence

By Sherrell McMillan, Corporate Communications

Key takeaways

  • Economic growth depends on access to affordable housing.
  • Housing shortages across the country are limiting workforce growth, employer recruitment and retention efforts, and long-term economic competitiveness.
  • Wells Fargo and the Wells Fargo Foundation are investing in community-led solutions that expand housing supply and strengthen the skilled workforce needed to build homes.

Wells Fargo leaders traveled hundreds of miles across America this August, meeting the people, organizations, and nonprofits working to expand economic opportunity in their communities.

During the tour, one message emerged consistently: Economic growth is fundamentally linked to affordable housing and workforce development. Employers need skilled workers. Workers need affordable places to live. And communities need both to attract investment, create jobs, and sustain long-term economic growth.

Drawing on 174 years of supporting communities, Wells Fargo was ready to act on those needs. Over five days in five states, Wells Fargo announced $5 million in philanthropic investments to support community-led efforts to expand housing supply, strengthen skilled trades, and drive economic opportunity. The investments reflect the bank’s commitment to helping communities across the country address interconnected challenges and build the foundation for long-term growth.

“Through the last five days, we have seen a coalition of the willing coming together — local universities, public officials, local and regional partners showing up for the importance of affordable housing and investing in the skilled workforce,” said Jason Rosenberg, head of Public Affairs at Wells Fargo, while at a tour stop in Minot, North Dakota.

Mike Rowe, founder of the mikeroweWORKS Foundation, joined Wells Fargo on two tour stops and saw the challenges firsthand. “Everybody is paying attention to this issue,” Rowe said, “but nobody has done more than Wells Fargo.”

The five-state tour builds on Wells Fargo’s decades of work in housing affordability. From strengthening skilled trades in Alaska to a high school homebuilding program in Montana to supporting housing innovation, Wells Fargo continues to advance communities on their path to growth.

Here’s a look at how Wells Fargo’s most recent investments across the country are shaping housing infrastructure in cities, towns, and rural areas.

Opening doors across North Dakota

For more than 27 years, Beyond Shelter has worked to ensure older adults have affordable housing. According to the nonprofit, they’ve financed 57 housing developments, creating more than 1,800 affordable homes across North Dakota, South Dakota, and Minnesota.

When Beyond Shelter opened its older adult housing community two years ago, every apartment was leased within two months. The need for affordable housing is real.

“Quality affordable housing provides stability, dignity, and peace of mind,” said Dan Madler, CEO of Beyond Shelter.” And too many people across North Dakota are still waiting for access to it.”

In August, Wells Fargo, which has served North Dakota communities since 1885, announced a combined $1.2 million investment from the company and the Wells Fargo Foundation in Beyond Shelter and Junior Achievement North, a Minnesota-based nonprofit focused on experiential learning that drives real economic mobility.

Through a newly branded Junior Achievement pop-up classroom, the next generation of homeowners will have access to financial education and information about the requirements of homeownership.

“Housing impacts a community because it impacts people,” said Madler. “When people have a safe, affordable place to live, they experience greater stability, less stress, and a stronger sense of security. Those individual benefits then ripple outward to families, employers, neighborhoods, and communities.”

Keeping Idaho talent at home 

For students and working adults in and around Jerome, Idaho, the distance to College of Southern Idaho’s (CSI) Twin Falls campus can create real financial and personal barriers to higher education and workforce training.

That’s changing with CSI’s new LeRoy Craig Jerome Center, a 20,000-square-foot facility offering hands-on training in construction, electrical, plumbing, welding, and manufacturing trades right where students live and work. A $500,000 grant from the Wells Fargo Foundation helped make it possible.

“Idaho is growing quickly,” said Brett Madron, CSI’s Senior Director of Workforce and Economic Development. “But for years, places like Twin Falls and Jerome were seen as exporters of talent, with young people feeling they had to leave to do something amazing. The reality is that amazing opportunities exist here, too.”

Madron sees workforce development and housing affordability as closely connected.

“Building the skilled workforce attracts employers, keeps talent, creates high-paying jobs, and turns workers into homeowners. It’s a virtuous cycle.”

A feeling of ‘This is mine’ in Iowa

For most of her adult life, Emily Van Dorin felt like she lived out of boxes.

A native of Indianola, Iowa, she spent years renting, moving, and raising her son while navigating life’s challenges. A conversation with her mother led her to apply for Habitat for Humanity’s homeownership program. After completing the required volunteer hours and financial education classes, she picked up the keys to her new home.

“I went downstairs, laid on the carpet, and just cried,” Van Dorin said of walking into her new home for the first time. “I kept thinking, ‘This is mine. This is mine.’”

Wells Fargo recently announced $1.5 million in funding for Habitat for Humanity, including support for a new $1 million Rural Housing Innovation Fund that uses modular construction to reduce build timelines and expand affordable housing in rural communities nationwide. The Greater Des Moines Habitat for Humanity affiliate received $500,000 from Wells Fargo to continue helping people like Van Dorin.

“This home has helped me spread my wings a little bit,” she said, “and find my own peace.”

A Cornhusker blueprint in Nebraska

At Metropolitan Community College (MCC) in Omaha, Nebraska, students are learning homebuilding skills in a full-sized house built at the school’s construction lab. Rashad Deal, a first-generation college student, can’t get enough of the lab because it’s a peek into his future.

He represents what the Wells Fargo Foundation’s $1.25 million grant in support of MCC and local nonprofit Homewoven is designed to produce: a workforce capable of building affordable homes and future homeowners prepared to purchase them. Homewoven helps connect those two needs by offering students on-the-job experience with construction of affordable homes in South Omaha.

“I don’t plan on leaving Omaha anytime soon,” Deal said. “I intend to have a management position in some kind of residential work and my own home in the next few years. I want to be able to give back and help create affordable housing for Omaha.”

Wyoming’s concrete answer 

Jason Mackie and Aaron Resnick have long believed that quality housing is a foundation for a good life. That’s why they co-founded InOurHands — to find innovative solutions to the housing crisis.

Their answer: High Performance Structural Cellular Concrete (HPSCC), a proprietary building material that’s fireproof, wind-resistant, energy-efficient, and cost-effective.

A $1 million Wells Fargo Foundation grant to Wyoming Housing Network (WHN) is helping InOurHands put the technology to work through Goodwill Landing, a 24-home development in Casper, Wyoming, that will allow Casper College students to train on-site through the build. Goodwill Landing is intended to serve as a replicable model for future affordable housing developments across the state.

“Our goal is to strengthen Wyoming communities by providing quality resources and opportunities for people to reach their housing goals,” said Melissa Noah, executive director of WHN.

The projects look different from state to state — a training center in Idaho, Habitat homes in Iowa towns, a housing development for seniors in North Dakota, innovative construction techniques in Wyoming, and workforce partnerships in Nebraska.

Together, however, they reflect a common belief that communities are strongest when people can afford to live, work, and build their futures close to home.

Since 2019, Wells Fargo & Company and the Wells Fargo Foundation have donated more than $2 billion to strengthen local communities.

Find out how we’re investing in communities throughout America.

A single step can stop everything. In South Korea, employees and community partners are confronting mobility barriers firsthand—and removing them, one ramp at a time. What begins as awareness is becoming action, and action is reshaping how communities think about access for people with disabilities.

In the narrow alleys of Seoul’s Jung-gu district, a curb just a few inches high can become an immovable wall.

During a recent volunteer activity, employees from Boehringer Ingelheim Korea attempted to navigate the Seoul office in wheelchairs—pushing up inclines and jolting over uneven surfaces. “I never realized how hard this was until a single step brought everything to a halt,” one volunteer admitted after the simulation.

Beyond the office, teams then went into the field on foot to investigate stores and document real accessibility barriers. For millions of people in South Korea with limited mobility, this is not a simulation. It is daily life.

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Team members paint the ramp’s edges bright green to make the elevation visible to pedestrians.
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A volunteer adds the “Moving Forward” lettering onto a ramp’s side panel.
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Employees secure a new ramp in front of a neighborhood store.

South Korea has a rapidly aging population. Today, nearly 15 million people (around 30% of the population) experience mobility challenges, including older adults, people with disabilities, pregnant women, and parents with strollers.

While ramp installation standards were expanded in 2022, 98.2% of retail stores remain exempt, leaving essential places such as pharmacies, clinics, and neighborhood shops difficult or impossible to access.

In December 2024, South Korea’s Supreme Court formally recognized accessibility as a constitutional fundamental right, reinforcing that mobility is not a convenience, but a matter of dignity, participation, and equity. Quickly following the ruling, Boehringer Ingelheim Korea became the first private company to install ramps in a local community. Yet policy change alone does not remove physical barriers already built into everyday environments.

From awareness to action

That gap is where the “Moving Forward” campaign begins. Guided by the message “Everyone’s life must move forward,” the initiative is a long-term collaboration between Boehringer Ingelheim Korea and MUUI, a social enterprise founded in 2016 to advance accessibility rights for people with limited mobility.

Rather than focusing on awareness alone, the campaign takes a practical approach: identifying real-world barriers and removing them—one ramp at a time. Key to achieving this was the thoughtful coordination with administrative offices such as the Jung-gu Administration Office and the Jung-gu Welfare Centre for Disabled People.

From April to October 2025, the initiative focused on Yaksu-dong, a neighborhood in Jung-gu with one of Seoul’s highest concentrations of residents with mobility challenges. Employees walked the same routes as residents, assessed street-level barriers, and experienced firsthand where everyday movement becomes restricted.

Through on-site surveys and accessibility training including wheelchair simulations, the team identified 33 potential wheelchair ramp installation points, prioritizing locations where steep slopes, aging infrastructure, and frequent foot traffic intersected. “A single curb can feel like a mountain,” one participant reflected after the exercise.

Building access, together

From these assessments, 10 key facilities and storefronts were selected to receive customized ramps. Twenty employees participated in every step—measuring entrances, preparing surfaces, and installing ramps alongside MUUI experts.

This hands-on model was intentional. “Awareness comes first,” said Dongho Park, a participating employee. “Once you are aware, you gain the ability to act. That’s what this experience taught me.”

For MUUI, the collaboration reflects a broader shift from isolated accessibility improvements to shared responsibility.

Accessibility is a right everyone should naturally enjoy in daily life. Through this partnership, I hope awareness grows and communities move closer to guaranteeing mobility as a right, not a restriction.

Yun-hui Hong, Chairperson of MUUI

Beyond a volunteer day

What distinguishes the Moving Forward campaign is its commitment to continuity. “This agreement is not a one-off activity,” says Ana-Maria Boie, General Manager of Boehringer Ingelheim Korea. “With our rapidly aging population, accessibility has become a critical social issue. We are committed to working with communities to create environments where everyone can move safely and freely—today and in the future.”

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Employees from Boehringer Ingelheim Korea and MUUI take part in the Moving Forward campaign, a continuous collaboration to advance accessibility rights for people with limited mobility.

By pairing infrastructure improvements with local insight and employee engagement, the campaign moves beyond volunteering towards sustainable, community-embedded change. As a result of the campaign’s success, Moving Forward is now one of Boehringer Ingelheim Korea’s strategic sustainability initiatives.

Looking ahead, the initiative aims to enhance social accessibility and participation for people with limited mobility. By fostering closer collaboration between corporate and community stakeholders, the initiative seeks to strengthen shared responsibility, while also serving as a model for other organizations seeking to address social challenges through sustainable development.

Why accessibility matters to everyone

Mobility challenges are not limited to one group. Life can change in unexpected ways: a twisted ankle, a stroller for a newborn, caring for an aging parent. In those moments, accessibility becomes more than a policy issue. It becomes freedom.

Each ramp installed through the Moving Forward campaign represents more than concrete and paint. It is a doorway to healthcare, employment, and community life.

Accessibility is not for a few. It is for all of us. And when barriers are removed, life—quite literally—moves forward.

Read more on Imagine – Boehringer Ingelheim’s sustainability story hub.

*Image credits: Header, content pictures and video: Boehringer Ingelheim

Key Points

  • The energy efficiency of Marathon Petroleum Corporation’s campus headquarters has earned federal ENERGY STAR® certification, representing the top quarter of similar commercial buildings nationwide in 2026.
  • It’s the first time the campus has received this recognition, representing years of ongoing efficiency improvements.
  • Since the campus’s energy efficiency performance was first benchmarked in 2009, utility spending has decreased 37.3%.

September 22, 2026 /3BL/ – Efficiency enhancements have helped Marathon Petroleum’s campus headquarters in Findlay, Ohio, earn federal ENERGY STAR® certification for the first time. This achievement, representing energy efficiency in the top 25% of similar commercial buildings nationwide in a given year, reflects almost two decades of ongoing upgrades across the campus’s five buildings.

“The improvements have involved replacing lighting, windows and entire HVAC (heating, ventilation, air conditioning) systems,” Principal Facilities Construction Specialist Dave Nowak said. “Our commissioning process aims to fine tune and extract available energy savings from the systems through all seasons.”

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 (L to R) Lead Facilities Construction Specialist Kevin Hartman and Principal Facilities Construction Specialist Dave Nowak on the second floor of the campus’s Donnell Building where construction is taking place in advance of installing new HVAC equipment in 2027.

The Findlay campus uses ENERGY STAR’s Portfolio Manager®, a web-based tool that allows for comparing a building’s energy usage to baselines, national medians and the usage of similar buildings. This year, Portfolio Manager calculated an ENERGY STAR score of 79 for the campus, exceeding the certification threshold of 75 and signifying better energy efficiency than 79 percent of similar buildings. The mandated third-party data verification was provided by Go Sustainable Energy.

“Our commissioning process aims to fine tune and extract available energy savings from the systems through all seasons.”

“Since the beginning of our benchmarking in 2009, we’ve achieved a 37.3% reduction in utility spending,” said Lead Facilities Construction Specialist Kevin Hartman.

Gaining this level of efficiency has required overcoming project challenges along the way such as structural differences among the buildings and their various additions, which were constructed from 1929 through 1980. Additionally, installing the new HVAC infrastructure has necessitated temporarily relocating almost all 2,300 employees in phases over time.

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Data verified this year for Marathon Petroleum’s campus headquarters show that it is more energy efficient than 79 percent of similar commercial buildings nationwide.

“Decommissioning existing systems and installing new ones while maintaining services to an occupied building is difficult, comparable to changing a tire while driving down the highway,” Nowak said.

The Findlay campus’s 2026 ENERGY STAR certification may be far from its last one. Energy efficiency throughout the 880,000 square feet of space is likely to increase with additional improvements planned over the next couple of years.

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On average, ENERGY STAR-certified properties, such as Marathon Petroleum’s campus headquarters in Findlay, Ohio, generate 35 percent fewer greenhouse gas emissions than typical, non-certified buildings.

“Installation of new HVAC equipment on the final floors of the Donnell Building is scheduled for 2027 along with adding more energy-efficient boilers in two other buildings in 2028,” said Nowak. “These upgrades are expected to help maintain eligibility for future certifications.”

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Ongoing efficiency improvements have included replacing lighting, windows and entire HVAC systems, which involved temporarily relocating almost all 2,300 employees in phases over time.

More than 200 Commissioners from over 40 countries, including many of the world’s most distinguished scientists, public health luminaries, technical experts, building practitioners, business leaders and advocates working to advance healthy indoor air, collaborated over the past year to develop the Global Framework for Action. 

The far-reaching roadmap sets out nine interconnected levers of market transformation, 40 strategic focus areas and nearly 180 recommendations to drive systemic change and deliver healthier indoor air at scale. 

NEW YORK, September 22, 2026 /3BL/ – The Global Commission on Healthy Indoor Air today launched the Global Framework for Action: Advancing Healthy Indoor Air through Societal Engagement and Market Transformation, a landmark global roadmap designed to elevate and embed healthy indoor air as a public health imperative and a market priority, ultimately institutionalizing it as an everyday expectation in buildings everywhere.

Unveiled during Climate Week in New York, just one year after the Commission’s launch at the United Nations, the Framework provides a comprehensive and coordinated strategy for tackling one of the world’s most consequential yet underrecognized public health challenges. It calls on governments, multilateral organizations, public health institutions, businesses, building practitioners, researchers, financial institutions, professional organizations and communities to move beyond isolated interventions and align the policies, investments, innovations and everyday decisions that shape the air people breathe indoors.

The Framework draws on the latest scientific evidence and a year-long collaborative process involving more than 200 Commissioners from over 40 countries, bringing together expertise and experience from dozens of disciplines and sectors. They developed 40 strategic focus areas and nearly 180 recommendations spanning the major levers of market transformation that can move healthy indoor air from growing awareness to widespread and sustained adoption. The Framework works toward a shared global vision: a future in which healthy indoor air is expected, measured, valued, financed, governed and continuously improved across all the places people live, learn, work and heal. Put simply, healthy indoor air should be the norm, not the exception.

“Last year, we came together at the United Nations to launch the Global Commission and affirm through the Global Pledge for Healthy Indoor Air that healthy indoor air is a fundamental human right,” said Rachel Hodgdon, President and CEO of the International WELL Building Institute. “Today, we are putting that commitment into action. Over the past year, more than 200 leaders from more than 40 countries, including many of the world’s leading scientists, technical experts and advocates in healthy indoor air, have come together to build a first-of-its-kind global roadmap that aligns science, education, policy, innovation, investment and public demand. We did not need another report diagnosing the problem or explaining why it matters. We needed an actionable plan for changing the systems, markets and expectations that shape the air inside our buildings. That is what this Framework delivers: a practical path for leaders all around the world to align their efforts and uphold the right to healthy indoor air for everyone, everywhere.”

The launch comes at a moment of profound urgency and possibility. Household air pollution alone contributes to more than three million premature deaths each year, but mortality is only the starkest measure of a far wider toll. Poor indoor air increases the risk of respiratory and cardiovascular disease, worsens asthma and allergies, contributes to the spread of airborne infection, and undermines learning, cognitive performance, productivity and quality of life.

At the same time, the solutions are increasingly within reach. Effective source control, moisture and mold prevention, healthier materials, ventilation, filtration, monitoring and sound building operations can reduce exposure and help homes, schools, workplaces, healthcare settings, public spaces and other critical infrastructure better protect and promote health.

“For decades, we have advanced the science and unequivocally demonstrated that better indoor air is essential to human health. It can help prevent premature deaths, reduce acute and chronic health risks and improve learning, thinking, creativity, productivity, performance and quality of life,” said Dr. Lidia Morawska, Co-Chair of the Global Commission on Healthy Indoor Air and Distinguished Professor at Queensland University of Technology. “We know the difference better indoor air can make, and many of the tools we need to support it are already available. What has been missing is a coordinated, transdisciplinary strategy for applying what we know at the scale this fundamental requirement for human health demands. The Global Framework for Action provides the bridge from research to decisions, and from decisions to healthier buildings and healthier lives.”

Nine Interconnected Levers of Action
The Framework, a shared strategic roadmap, shows how nine mutually reinforcing levers can shift markets, institutions, professional practice and public expectations. They include:

  • Building awareness and public engagement
  • Innovation, research and development
  • Advocacy and policy development
  • Education and training
  • Driving demand and market incentives
  • Financing and resource mobilization
  • Codes, standards and leadership certifications
  • Partnerships and collaboration
  • Implementation, monitoring and evaluation

The levers are designed to reinforce one another. Research and evidence can inform standards and building practice. Innovation can affect technical feasibility, reach and cost. Policy can create demand and accountability. Financing can accelerate deployment. Education can build the workforce needed to deliver widespread improvements. Public awareness and trusted performance information can reinforce every other lever.

“Partnership is leadership at its best, and this Framework shows what becomes possible when committed leaders across disciplines and regions focus on what they can accomplish together,” said Jason Hartke, Secretariat of the Global Commission on Healthy Indoor Air and Executive Vice President at IWBI. “The defining strength of this Framework lies not in any single recommendation, but in how it aligns the full range of levers needed to drive market transformation and deliver healthy indoor air at scale. That coordination creates momentum no discipline or sector could generate alone. It also makes clear that we all have a role to play and invites each of us to step forward and do our part to bring healthier indoor air within reach for all.”

A Public Health Imperative
The Framework is grounded in the Commission’s conviction that access to healthy indoor air is a fundamental human right. To advance this public health imperative, the Framework’s recommendations are guided by core principles including equity, locality, trust, scientific evidence, accountability, scalability, value creation and the recognition that human health, climate action and resilience are inextricably linked.

“Public health’s greatest victories often come from preventing harm before it occurs,” said Dr. Richard Carmona, 17th Surgeon General of the United States and Co-Chair of the Global Commission on Healthy Indoor Air. “Healthy indoor air is far more than a building issue. Ensuring that everyone can breathe healthy indoor air is a sacred responsibility, one that influences health, opportunity and resilience throughout life. This Framework brings public health and the building sector to the same table, uniting us behind a common vision and giving us a shared plan of action to protect people in every community.”

A Global Foundation for Country-Level Leadership
The Global Framework provides a common starting point, not a one-size-fits-all plan. Countries and communities can use the Framework to identify the actions most relevant to their governance structures, climates, building stocks, economic conditions and public health needs. The next phase of the Commission’s work will support national organizations and coalitions as they develop tailored Blueprints for Action that translate the Framework’s shared strategic direction into country-specific priorities, implementation pathways, financing approaches and stakeholder responsibilities. The Commission will continue mobilizing partnerships, strengthening professional capacity, supporting innovation and elevating healthy indoor air across national and international policy agendas.

“We hope this Framework helps countries, organizations, industries, communities and leaders around the world join this growing movement, strengthen collaboration, turn ideas into action and propel this movement forward,” said the Commission Co-Chairs.

The Global Framework for Action is available through the Global Commission on Healthy Indoor Air at wellcertified.com/global-framework-for-action.

What Other Commissioners Are Saying

“The launch of the Global Framework for Action marks an important step from recognizing healthy indoor air as a priority to establishing a shared path for meaningful progress. Through my work at the intersection of data, buildings and public health, I have seen how clear guidance and reliable evidence can help decision-makers turn good intentions into lasting improvements for the people who live, learn and work indoors. I’m excited to see this framework inspire collaboration and accelerate meaningful action around the world.”

— Serene Almomen, PhD, CEO, Attune

 

“The Global Framework for Action helps resurface the critical issue of indoor air quality in the built environment. It sets out a common global benchmark that can be applied across the sector, and highlights the power of the collective in making progress on this critical topic.”

— Mark McKenna, Global Sustainability Director, Arcadis

 

“Healthy indoor air shapes how well we live, learn, work, and thrive, yet it is still too often overlooked. My work as an educator and built environment professional across countries and cultures has strengthened my belief that everyone deserves indoor air that supports their health and well-being. Serving on the Global Commission on Healthy Indoor Air gives me the opportunity to bring the Commission’s practical roadmap into my teaching and mentoring, preparing the next generation to create healthier buildings and more equitable communities.”

— Bahar Armaghani, Instructional Associate Professor, University of Florida, Director

 

“Historically, the building sector has treated energy efficiency and indoor environmental quality as competing priorities. The Global Framework for Action fundamentally breaks that compromise, proving that human health and climate action can advance hand in hand. The technologies and systems to deliver clean air while reducing carbon emissions and operating costs are commercially viable today. As commissioners, our mission is to make healthy indoor air an expected, measurable, and universal standard in every community. Now, through the levers of market transformation outlined in this Framework, we have the collective roadmap to turn these proven solutions into the global norm.”

— Mauro J. Atalla, SVP and Chief Technology & Sustainability Officer, Trane Technologies

 

“At a time when so many forces and causes are competing for our attention, it’s critical not to lose sight of the simple truth that all people deserve access to healthy indoor air. As stewards of the built environment, it is empowering and reassuring to contribute to guidance that goes beyond the ‘why’ and delivers a clear outline of ‘how’ to hold ourselves and our peers accountable for creating spaces where everyone can thrive.” — Jessica Bantom, Global Leader of Equity, Diversity and Belonging, DLR Group,

 

“The Commission absolutely, positively did its work. Never before has such a distinguished group of professionals gathered together to tackle such a meaningful problem in the built environment. This effort has legs and is destined to make a difference.”

— John H. Barrett, Chairman Emeritus, ISSA

 

“Healthy indoor air needs to move from something we measure occasionally to something we understand and improve continuously. This Framework gives governments, building owners and industry a shared path to turn the science into practical action, and ultimately make healthy indoor environments the norm.”

— Liam Bates, CEO and Co-Founder, Kaiterra

 

“We are our environment. As we design and engineer high-performance environments for human wellbeing globally, a shared focus on indoor air quality elevates. As humans we are continuously exchanging molecules with every breath. Bringing in all that surrounds us. Each day, we inhale approximately 11,000 liters of air, carrying oxygen that sustains our bodies, hearts, and minds, while also bringing in pollutants, particulate matter, pathogens, and other contaminants can enter deeply into our biological systems. In regions such as Delhi NCR, severe winter pollution places extraordinary pressure. The design of our buildings, workplaces, educational centers, and living environments all get to step up. Our research and implementation underscore the importance of measurable PM 2.5 targets, appropriate filtration, pressure management, continuous monitoring, and clear operational methodologies. We are what we breathe, and this places a profound responsibility on all of us to advance the science and practice of indoor air quality excellence. Together it is paramount that we design, specify, construct, and operate our built environments with deliberate, conscious care, stewarding the health of present and future generations.” — Dr. Christine Bruckner, FAIA, HKIA, R.A., HKIUD, LEED AP, RESET AP Fellow, WELL AP, WELL Faculty and Concept Advisor, BREEAM AP, BEAM Professional, LBC Ambassador, Fitwel Ambassador, GBCI TRUE Advisor, BG-EHS Practitioner, AIA International Former President | M Moser Associates, Global Director

 

“As a physician, I see healthy indoor air as prevention before the patient reaches the clinic. This Global Framework turns prevention into action by making healthy indoor environments a societal norm—with transformative potential for health across the Global South and beyond.”

— Dr. Ranga Reddy Burri, President, Infection Control Academy of India

 

“The unveiling of this landmark framework is an important step forward in our collective effort to make healthy indoor environments a fundamental part of every school. It gives educators, school leaders, policymakers, and the professionals who support them a practical framework to move from simply identifying indoor environmental challenges to implementing measurable, lasting solutions. As we continue working to improve the health, safety, and learning environments of our children, this framework provides an important foundation for meaningful action and global collaboration.”

— Peter Cantone, Founder, Smart Air Defense

 

“Healthy indoor air is fundamental to human health, productivity, and a better quality of life, yet it remains one of the greatest untapped opportunities for creating positive societal impact. The Global Framework for Action provides a much-needed roadmap for aligning policy, innovation, and investment to accelerate the market transformation for healthier indoor air in buildings and spaces around the world. As a representative of the banking and financial services sector, I believe finance can play a powerful role in scaling solutions that deliver healthier buildings, stronger communities, and more resilient economies around the world.”

— Chris Castro, Founding Director and EVP-Chief Sustainability Officer, Climate First Bank

 

“In subtropical Asia, healthy indoor air is not a comfort question but a survival one — heat, humidity and outdoor pollution leave people with no good way to simply open a window. Having spent two decades building healthy building standards in Taiwan, I see the Global Framework for Action as the bridge we lacked between science and public policy. It is time to make healthy indoor air a global standard — not a privilege.”

— Dr. Che-Ming Chiang, Distinguished Professor, Research Center for Energy Technology and Strategy, National Cheng Kung University

 

“The launch of the Global Framework for Action is an important step in giving healthy indoor air a more consistent place in public policy and professional practice. From the school sector, I see its greatest potential in helping turn concern about indoor air into clearer expectations and more informed action.”

— Tony Colaneri, Co-Founder, Illinois Stakeholders for Air Quality in Schools

 

“We celebrate the launch of the Global Framework for Action as an important milestone in advancing indoor air quality as a global health priority. In Brazil, national health regulations have addressed indoor air quality since 1998, including physical, chemical, and biological parameters, and today the Brazilian National Indoor Air Quality Plan (PNQAI) brings together more than 40 organizations working to raise awareness and promote coordinated action across the country. This Global Framework strengthens our shared commitment and reinforces the importance of collaboration among governments, academia, industry, health professionals, and civil society to create healthier indoor environments for all.”

— Leonardo Cozac, Chairman of the Board, ABRAVA

 

“For years I have taken histories that stopped at the patient’s front door — asking about smoking, rarely about ventilation, mould or the fuel they cook with. The Global Framework for Action gives clinicians what we have lacked: a shared basis for treating indoor air as a modifiable exposure rather than an invisible one. In the Caribbean, where so much of our non-communicable disease burden is environmental, that shift belongs in the consulting room as much as in the building code.”

— Safiya Cummings, Public Health Medical Officer, Port of Spain City Corporation

 

“The biggest challenges of our time cannot be solved by one profession, field, or solution. It has been amazing to see over 200 diverse experts from more than 40 countries come together on the Global Framework for Action to carve out multiple pathways for healthier indoor air for all!”

— Sandra Dedesko, Collaboratrice Scientifique, EPFL

 

“Healthy indoor air should no longer be seen as a nice-to-have, it should be a basic expectation and a fundamental part of the right to a healthy place to live and work. From a corporate real estate and workplace perspective, the Global Framework for Action can help turn this ambition into practical, scalable action, providing organizations with a shared foundation to make healthier indoor environments the norm rather than the exception.”

— Ömer Döne, Head of Sustainable Workplace Certifications, Sanofi

 

“The launch of the Global Framework for Action is a pivotal moment for the built environment, accelerating the global shift towards healthier buildings with improved indoor air quality. It also offers governments across Africa and worldwide a valuable opportunity to advance the Healthy Indoor Air agenda nationally.” — Jojo Ekuban, CEO, ChazahGlobal Ltd

 

“At New Buildings Institute, we believe healthy indoor air should be a fundamental outcome of every building—not a premium feature available only to those who can afford it. By embedding IAQ into building codes, performance standards, and retrofit investments, we can shift the conversation from upfront costs to the long-term health, resilience, and cost benefits that better buildings deliver. The Global Framework for Action makes the invisible visible and turns ideas into action.”

— Nora Wang Esram, CEO, New Buildings Institute

 

“It is a privilege to serve on this Commission alongside more than 200 colleagues from over 40 countries. Indoor air is invisible until we measure it, and what stays invisible never gets managed. We already know how to monitor indoor air continuously and to make the data meaningful for the people whose health depends on it; what the Global Framework for Action adds is the shared strategy to make that monitoring expected rather than exceptional. Now, working from a single roadmap, data we can trust, compare and act on is what will move healthy indoor air from aspiration to expectation, everywhere, not only in a handful of leading buildings.”

— María Figols, Chief Scientific Officer & Co-founder, inBiot

 

“For decades, indoor air pollution has been a hazard we couldn’t fully see or measure, which made it easy to overlook despite its enormous toll on public health. As a manufacturer of air quality monitoring instrumentation, we know that accurate, repeatable, and accessible data is the foundation of any real solution: you cannot manage what you cannot measure. This Framework’s push for global coordination is a vital signal to industry that the demand for reliable, affordable monitoring technology will only grow, and we’re committed to meeting it.”

— Adam Giandomenico, CEO, Particles Plus, Inc.

 

“I am honored to have been part of IWBI’s Global Commission on Healthy Indoor Air and am excited to see the Global Framework for Action come to life. The spaces where we live, work, learn, and play have such a profound impact on our health and well-being, and I believe this framework can help create better indoor environments for people around the world.”

— Candi Hampton, VP Global Sustainability, Shaw Industries

 

“What we can measure and model, we can manage, and indoor air quality is now within that reach. The Global Framework for Action converts exposure science into a shared roadmap for standards, technology and policy, so that healthy indoor air becomes the norm in every building.”

— Prof. Mukesh Khare, Fellow of Wessex Institute of Great Britain; Fellow Institution of Engineers, India; DAAD Fellow, KIT, Germany; Member, High Level Task Force, Prime Minister Office, India; Board member, Global Alliance on Health and Pollution, Geneva

 

“The ability to raise the issues, collect quality data and drive solutions is a real strength of the framework. We are supporting the Global Framework for Action because it provides a powerful platform to identify and prioritise critical issues, build a strong evidence base, and translate insight into collective action. Its ability to connect quality data with practical solutions can strengthen decision-making, drive accountability, and accelerate meaningful, sustainable progress at a global level.”

— Dave Kieft, CEO, Raven Delta Group

 

“As the saying goes, ‘actions speak louder than words’. So let’s commit to work for a cleaner and healthier habitat for all.”

— Dr. Khee Poh Lam, Professor of Architecture and the Built Environment, National University of Singapore

 

“In trying times, this global action is so much needed to build brain trust, nurture talent and foster consensus on a resource, still under-valued, for everyone.”

— Joyce S. Lee, FAIA, WELL AP, LEED Fellow, President, IndigoJLD Green + Health

 

“Healthy indoor air should be treated as essential infrastructure, not an optional feature of a building. What excites me about the Global Commission is the opportunity to bring science, policy, technology and real-world implementation together, and turn growing awareness into practical action that can scale across countries, sectors and buildings.”

— Joakim Lindh, Managing Director, Airthings for Business

 

“As a global leader in sustainability and a leading flooring producer on four continents, Mohawk has been at the forefront of delivering improved air quality in public and private spaces through product innovation. We are completely aligned with the Global Commission on Healthy Indoor Air’s Global Framework for Action, and we are actively supporting the initiative’s goals by increasing the number of VOC-free products in our portfolio.”

— Malisa Maynard, Chief Sustainability Officer, Mohawk Industries

 

“The launch of the Global Framework for Action is a powerful reminder that meaningful progress happens when ambition is paired with action. From my vantage point working with organizations around the world, this framework provides a shared foundation to align stakeholders, accelerate impact, and turn global challenges associated with healthy IAQ into measurable outcomes.”

— Sean McCrady, Vice President Advisory, UL Solutions

 

“A key challenge for architecture is to look beyond design intent and understand how buildings actually perform in use, and what that means for the health of the people who occupy them. We need to make that performance visible through monitoring and connect real-world building performance with population health data, so measured evidence from buildings in use can shape future standards and support a more preventative approach to public health.”

— Dr. Gráinne McGill, Lecturer, Department of Architecture, School of the Natural and Built Environment, Queen’s University Belfast

 

“As a physician who has spent decades working at the intersection of health, science, and the built environment, and as President of ASHRAE Ireland, I see this challenge from both a clinical and a technical perspective. Healthy indoor air can’t remain aspirational. It has to be measurable, verifiable, and built into the codes, standards, and certifications that shape our buildings. No single discipline can deliver that alone, and the Global Framework for Action gives us a collaborative, science-backed roadmap to finally make healthy indoor air the norm, not the exception.”

— Dr. John McKeon, Principal, iAIR Institute

 

“As a global practitioner focused on achieving flourishing by design across the Triple Helix of academia, industry, and government, I recognize indoor air quality as a fundamental human right. We cannot meaningfully design for health, well-being, performance, or flourishing while overlooking the air people breathe every day. The Global Framework for Action helps move indoor air from a technical consideration to a shared expectation—one that should shape the places where we live, learn, work, and heal.”

— Jenna Mikus, CEO, Eudae Group & Honorary Fellow, University of Melbourne

 

“Indoor air pollution is one of the most under-recognised public health hazards of our time, a silent, pervasive risk that affects billions of people daily, often invisibly, in the very spaces meant to protect them: their homes, schools and workplaces. As an aerosol scientist, I see this Framework as a critical step toward closing the evidence-to-action gap, ensuring that the scale of this hazard is finally matched by coordinated, science-led response across regions and sectors.”

— Anil Namdeo, Professor of Air Quality, Northumbria University, UK

 

“The Global Framework is a monumental step toward better indoor air quality for all. Thanks to all the commissioners and the organizers.”

— Paula Olsiewski, PhD, Contributing Scholar, Johns Hopkins Center for Health Security

 

“Agadir was rebuilt around a seismic code after the devastating 1960 earthquake, and that code still shapes how more than a million people live across Greater Agadir today, because everyone who builds here works to the same standard. The Global Framework for Action gives us that shared standard for the air inside our buildings, at the moment most of the world’s remaining construction is happening in mid-sized cities like ours. What I welcome most is that it is measurable, because an indicator only gets funded once it is visible to everyone who has to act on it.”

— Zakaria Oulad, Vice-President, Urban Planning and Smart City Commission, City of Agadir, Morocco

 

“As we launch this Global Framework for Action from Latin America, we recognize that healthy indoor air is a cornerstone of resilient and sustainable communities. In rapidly urbanizing regions, integrating high-performance building standards is an urgent public health priority that directly protects our people and shapes our collective future.”

— Guillermo Simon Padros, Executive Director, Argentina Green Building Council

 

“Once more, the air quality community comes together under the supervision of IWBI to make a clear statement about the importance of indoor air quality and present the Global Framework for Action. At GO AQS, it is in our DNA to collaborate with all stakeholders and help with the communication and dissemination of something as fundamentally essential as the air we breathe. Breathe safely!”

— Sotirios Papathanasiou, Founder, Global Open Air Quality Standards (GO AQS)

 

“As an interior designer, I’ve seen how profoundly the spaces we create shape the way people feel, focus, and thrive – and the air we breathe indoors is one of the most powerful, and most overlooked, levers we have. The IWBI Global Commission on Healthy Indoor Air and its Global Framework give us the shared language, evidence, and standards to move air quality from an afterthought to a design imperative. I’m proud to serve as an ambassador because everyone deserves environments that support their health and well-being, and healthy indoor air is fundamental to that promise.”

— Kay Sargent, FASID, FIIDA, CID, LEED® AP, MCR.w, WELL AP, Senior Principal, Director of Thought Leadership, Interiors, HOK

 

“I’ve seen how the environments we create can shape people’s health, well-being and ability to thrive—from classrooms and workplaces to our homes. For India and the world, this Commission and its Global Framework for Action offer a unique opportunity to turn what we know into action, providing a common global direction while enabling locally relevant solutions that make healthy indoor air a fundamental part of the places we create.”

— Deepa Sathiaram, LEED Fellow, USGBC & WELL Faculty, Executive Director, En3 Sustainability Solutions

 

“Congratulations on taking this significant step toward improving indoor air quality for better health. As professionals and educators dedicated to sustainability and wellness from Buenos Aires, Argentina, we applaud the progress in prioritizing this issue on the global agenda.”

— Andres Schwarz, Professor, University of Buenos Aires

 

“Leadership sits at the intersection of seeing what must change and charting a path to make it happen. With this Global Framework, we are marking a new beginning and opening a new chapter, one in which leaders and all those committed to healthy indoor air, across sectors and around the world, have a shared agenda and clear pathways to act, align and drive progress together.” – Paul Scialla, Founder and CEO, Delos

 

“Forty years in HVAC and indoor air quality taught me this: what we do touches every breath, every day—comfort, health, and well-being for everyone. That’s real power. Clean, healthy indoor air isn’t a luxury; it’s a fundamental human right.”

— Chandra Sekhar, Professor, Department of the Built Environment, National University of Singapore

 

“If you don’t have good health, nothing else matters, and healthy air to breathe is paramount to a healthy lifestyle. It’s so inspiring to launch this Global Framework for Action, providing a playbook to drive positive change for global air quality in the decades ahead. Here’s to clean and healthy air for all people on planet Earth!”

— Drew Shula, Founder and CEO, Verdical Group

 

“We all know the importance of clean indoor air, and through the Framework, we now have a publicly available roadmap toward action. I’m extremely excited that it provides a set of consistent strategies that can be applied to varied markets across the world, especially in locations that are looking to expand their IAQ planning and knowledge capacity. Similarly, the Framework includes implementable solutions to drive impact that can be utilized by a wide variety of stakeholders and aspiring leaders across the public, private, and citizen sectors.”

— Andrew Snowhite, Founder, Snowhite Strategies

 

“Working in sustainable construction across Latin America, we see every day how much indoor air quality shapes people’s health and dignity — often invisibly. This framework gives us something powerful: a shared foundation to turn that invisible work into public policy, ensuring healthier air isn’t just built into individual projects, but guaranteed for entire communities.”

— Federico Steinvorth, Partner and Sustainability Director, SPHERA

 

“Buildings protect life. Everyone should have access to healthy indoor air, every day. Drawing on more than a decade of healthy building practice in China, we aim to improve indoor air quality in schools, healthcare facilities and community spaces through technological innovation, assess results through independent verification, and embed health protection in building upgrades and daily operations in support of Healthy China. We hope the Global Framework for Action will strengthen international collaboration and the exchange of practical experience, bringing affordable, scalable solutions for healthier indoor air to more people.”

— Steven Shuai Tao, Founder, Air Aurora

 

“Healthy indoor air should be something everyone can expect, wherever they live, learn or work. What I value most about this Framework is that it does not pretend there is a single fix; it brings policy, evidence, public awareness and market action together, giving countries a practical place to start. Its real promise is turning shared global ambition into cleaner air and better health in people’s everyday lives.”

— Martin Townsend, Growth Director, British Standards Institution (BSI)

 

“For decades, healthy indoor air has been an aspiration we design for and periodically measure. Operational AI gives us the ability to make it a continuously managed outcome—creating a unified understanding of buildings and their systems, interpreting changing conditions, and orchestrating action in real time across facilities and entire portfolios, while balancing health, comfort, energy and sustainability.”

— Bert Van Hoof, CEO, Willow

 

“For decades, indoor air has been the one environmental exposure we managed blind — unmeasured, unmapped and therefore unaccountable. Deploying air intelligence across schools and healthcare facilities in several countries has shown me the gap is not technology; it is consensus on what ‘good’ means and who is accountable for it. The Global Framework for Action closes that gap.”

— Narendra Babu Vattem, Founder and CEO, iSpatial Techno Solutions Inc. (Houston, USA) — Founder, SmartEco.AI

 

“For me, the launch of the Global Framework for Action represents a meaningful step toward bringing human health, climate, equity, and planetary health into the same conversation. From the Global South, where environmental and social vulnerabilities often overlap, it reinforces a core principle of planetary health: healthier people depend on healthier, more resilient environments — and evidence must be translated into equitable action.”

— Nelzair Vianna, Researcher in Public Health, Fiocruz, Brazil

 

“I’m excited to have contributed to the Global Framework for Action, which brings healthy indoor air to the fore as a critical part of the sustainable buildings agenda. At a time when the conversation around buildings is understandably focused on climate change, energy efficiency and resilience, the Framework highlights how these issues are interconnected, while keeping sight of the fundamental goal of healthy indoor air for everyone, everywhere.”

— Danjuma Waniko, President, Green Building Council Nigeria

 

“Poor indoor air quality harms everyone’s health, and as someone with lived experience of high clinical risk from airborne infection who works with others similarly affected, I know just how seriously it can impact people’s lives. It is inspiring to know how much could be done to make indoor air healthy for all, and how significant the benefits would be for workplaces, education and public health, yet deeply frustrating that this vital issue often receives so little attention. Launching a Global Framework for Action is an important first step towards making Healthy Indoor Air a reality—and a right—for everyone, and we all now have a role to play in making it happen.”

— Sally Witcher, Founder and Director, Inclusive New Normal

 

“The Global Framework for Action turns shared ambition into a clear route towards meaningful change. From a UK ventilation and indoor air quality perspective, its importance lies in connecting global thinking with practical action that delivers healthier buildings, cleaner air and better lives.”

— Nathan Wood, Managing Director, Farmwood Ltd

 

“Few countries realize the public health costs and the associated financial costs of indoor air pollution. In China, such financial cost in 2017 was 2880 billion Chinese Yuan which accounted for 3.45% of China’s GDP. Therefore, strengthening attention to indoor air quality and advancing practical action have become both an urgent public health priority and a timely opportunity. Improving indoor air quality will enhance people’s health and well-being greatly, and will also save the financial costs at hundreds of billions Chinese Yuan level.”

— Professor Yinping Zhang, Professor, Building Science and Technology Department, School of Architecture, Tsinghua University

About the Global Commission on Healthy Indoor Air
The Global Commission on Healthy Indoor Air is a transdisciplinary alliance of more than 200 leaders and experts from more than 40 countries across every region of the world. Launched at the United Nations during Climate Week on September 23, 2025, the Commission brings together leaders spanning public health, medicine, academia, civil society, building science, real estate and industry. Its shared mission is to make healthy indoor air the norm – not the exception – in all buildings, everywhere. The Global Commission is a multi-year initiative stewarded and supported by the International WELL Building Institute.

About the International WELL Building Institute
The International WELL Building Institute (IWBI) is a public benefit corporation and the global authority for transforming health and well-being in buildings, organizations and communities. In pursuit of its public-health mission, IWBI mobilizes its community through the development and administration of the WELL Building Standard (WELL), WELL for residential, WELL Community Standard, its WELL ratings and management of the WELL AP credential. IWBI also translates research into practice, develops educational resources and advocates for policies that promote people-first places for everyone, everywhere. More information on WELL can be found here.

 

International WELL Building Institute, IWBI, the WELL Building Standard, WELL v2, WELL Certified, WELL AP, WELL EP, WELL Score, The WELL Conference, We Are WELL, the WELL Community Standard, WELL Health-Safety Rated, WELL Performance Rated, WELL Equity Rated, WELL Equity, WELL Coworking Rated, WELL Residence, Works with WELL, WELL and others, and their related logos are trademarks or certification marks of International WELL Building Institute pbc in the United States and other countries.

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