Tag: 3BL

Sometimes saving water starts with a simple question: What if?

Twenty-five years ago, when reverse osmosis (RO) technology was installed at our Coatings plant in Kankakee, IL, the decision was made to not recycle the water leftover from the filtering process. Scott Bassett, who works as senior improvement manager at the plant, decided recently to take another look.

“We were looking for ways to reduce our water footprint in our community by better managing water consumption and wastewater generation,” Bassett said. “We looked at our RO process and identified a cost-effective way to fully recycle the wastewater stream.”

The result was significant: a 30% reduction in the annual wastewater generated by the plant and 14% annual reduction in water consumption. The project also saves Dow $100,000 in costs annually.

Manufacturing the coating materials that go into paints requires highly purified water. The RO unit at the Kankakee plant filters municipal drinking water to create a stream of 70% treated water, suitable for manufacturing, and a stream of 30% reject water that contains concentrates such as minerals. Previously, this reject water had been incorporated into the plant’s wastewater stream.

In search of solutions to reduce the plant’s impact on local water generation and wastewater treatment assets, Bassett and his team asked a simple question: What if the high concentration reject stream was redirected to the front of the plant and into the general water supply? That would enable the RO concentrate water to be diluted enough to be suitable for the plant’s manufacturing processes.

“We performed calculations to determine how much of the waste stream could be recycled back into the site’s general utility water supply and determined that even if 100% of the concentrate steam was recycled, the RO unit would be able to produce acceptable quality process water,” Bassett said.

Given the recycled water’s higher mineral concentration, the site’s engineering team worked with its water treatment vendor to determine the impact of the recycle stream to other utilities, such as cooling towers and boiler systems. The vendor was able to make the necessary operational and chemical changes needed to manage the recycled stream.

In addition to reducing the potable water the plant uses and cutting back on wastewater in Kankakee, the project could have positive ripple effects across Dow. It has been identified as a best practice that other facilities can potentially leverage to find similar benefits. It has also been nominated for a Sustainable Environmental Engagement at Dow (SEED) Award for its positive impact on water sustainability.

“This is what happens when you look through the lens of sustainability – a positive sustainability outcome with economic benefits,” said Jeffrey Moretti, operations sustainability manager for Coatings and Performance Monomers. “There are projects like this out there. We just have to go find them.”

Basset agrees that progress around sustainability sometimes starts with a new mindset.

“The answer is simple – the right people got engaged in the right way to find a solution for reusing water,” he said. “Now we’re more efficient at the water we take in, and our water intensity has gone down.”

INDIA, April 13, 2023 /3BL Media/ – FedEx has announced plans to open its first Advanced Capability Community (ACC) in Hyderabad, India in 2023. The opening is part of a broader multi-year initiative to strengthen the recruitment and development of the company’s diverse workforce all around the world and build a more efficient and agile organization to enhance how we deliver for our customers.

FedEx plans to set up ACCs in different parts of the world in the future. Locations will be selected based on business needs and access to highly skilled talent pools. Each community is planned to be staffed by full-time FedEx team members across many functional areas who will provide shared services to support the technological and digital requirements of the entire FedEx enterprise. The digital innovation these communities will provide will enable the company to provide even greater value in the global supply chain ecosystem.

The India government’s focus on providing world-class infrastructure to build a technology-driven and knowledge-based economy makes the country an ideal location for the first ACC. The first ACC will be situated in Hyderabad and is anticipated to launch in the second half of 2023. The state of Telangana and its capital, Hyderabad, has been focusing on its engineering and digital enterprise talent pool to support international organizations that want to set up a presence here.

“FedEx is creating the world’s most flexible, efficient, and intelligent supply chain for our customers,” said Raj Subramaniam, FedEx Corp. president and chief executive officer. “The opening of our first Advanced Capability Community in India, a critical market for FedEx, will enable us to be faster, more flexible, and secure as we innovate digitally. This move supports our long-term vision to grow our Asia Pacific, Middle East, and Africa business as well as provide opportunities to develop technology for the benefit of our global customers.”

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenue of $94 billion, the company offers integrated business solutions through operating companies competing collectively, operating collaboratively and innovating digitally under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 550,000 employees to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. FedEx is committed to connecting people and possibilities around the world responsibly and resourcefully, with a goal to achieve carbon-neutral operations by 2040. To learn more, please visit fedex.com/about.

Washington, DC, April 13, 2023 /3BL Media/ – In honor of Global Volunteer Month and in partnership with SAP, Pyxera Global is excited to announce an upcoming webinar that will delve into the value of pro bono volunteering and how it can transform your organization. Hear firsthand accounts from past volunteers who successfully used their expertise to uplift communities while maximizing their potential.

Join us for this engaging and informative session, where you’ll learn how a successful volunteer program can benefit your employees personally and professionally, while also strengthening your company’s brand and reputation as a socially responsible leader.

The webinar will provide insights on:

Personal and professional development opportunities for employees through pro bono volunteering programsHow skills-based volunteering can foster a more diverse and inclusive work environment.The role of pro bono volunteering in enhancing a company’s reputation and brand valueDon’t miss this opportunity to unlock the untapped potential of your workforce and make a tangible difference in the world around you! Reserve your spot today by registering at

We look forward to seeing you at this inspiring event!

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About Pyxera Global

Pyxera Global works around the globe to improve community livelihoods and resiliency by leveraging the resources of business, government, and community to solve the world’s most pressing challenges. Building on 30 years of experience channeling the innovation, skills, and expertise of industry and community, Pyxera Global customizes its strategy advisory and service delivery to bring about positive social change for people and planet. 

For more information, please contact:
Jillian McFarland 
jmcfarland@pyxeraglobal.org

April 13, 2023 /3BL Media/ – This Global Volunteer Month, the VolunteerMatch team welcomes two new members to their Board of Directors, Lillian Samuel, and Renee Kaplan, both highly respected CEOs in the nonprofit sector.

Jude O’Reilley, CEO of VolunteerMatch, says, “It is incredibly meaningful to us to have two such established leaders of social change join the VolunteerMatch Board. Non-profit organizations are at a crucial moment in their recovery from COVID. Volunteers play a critical role. Lillian and Renee bring a view from the grassroots and the grasstops that will help drive the next generation of our vision and strategy.”

Lillian Samuel, the CEO of Big Brothers Big Sisters of the Bay Area, expressed her enthusiasm about joining the VolunteerMatch Board by stating, “As the CEO of an organization powered by volunteers to deliver our mission to mentor youth, I am thrilled to join the VolunteerMatch Board. I look forward to using my expertise and experience to achieve our shared vision of connecting good people to volunteer opportunities that make a positive impact in the community. Together, we can build a brighter future for all.”

Renee Kaplan, the CEO of The Philanthropy Workshop, also shared her thoughts about becoming part of the leadership team, “VolunteerMatch is supporting individuals to get more connected to their communities and building trusted partnerships to do it. I am proud to join the Board of Directors and to be part of this movement to accelerate meaningful and greater impact for all.”

With the addition of these two influential leaders, VolunteerMatch is even more well-positioned to accelerate meaningful connections and drive greater impact in the world of volunteering.

Learn more about Lillian, Renee, and our Board of Directors here.

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VolunteerMatch 
Since 1998, VolunteerMatch has put the power of technology to good use by enabling the social sector to unlock over $14 billion worth of volunteer time. The award-winning nonprofit service has complemented and co-existed with commercial technologies to become the web’s largest and most popular volunteer recruiting platform at volunteermatch.org.

When people pull together, no challenge is too great — even moving a 35,000-pound firetruck! On Saturday, April 1, 35 Aflac Group employees participated in Curing Kids Cancer’s 10th Annual Fire Truck Pull, presented by Aflac, in Columbia, South Carolina.

Teaming up and giving back 

Teams of Aflac employees pulled a firetruck to the finish line in honor of Alexander, Judah, Rylan and Trent, children treated for cancer in the Children’s Center for Cancer and Blood Disorders at Prisma Health Children’s Hospital in Columbia. Each team raised additional funds, bringing the 2023 total to $5,925 and nearly $30,000 since 2017.

“Aflac and Curing Kids Cancer see eye to eye in our commitment to children with cancer, their families and the medical professionals who care for them,” said Bob Ruff, senior vice president, Aflac Group Voluntary Benefits. “The Fire Truck Pull is a fun way for Aflac and our employees to pull together for a great cause — helping advance Curing Kids Cancer’s mission to fund childhood cancer research and treatment.”

Turning grief into action

Curing Kids Cancer was founded by Grainne and Clay Owen in 2005 after they lost their son, Killian, in 2003 at age 9, due to leukemia. More than 20 years ago, when Killian was being treated at Aflac Cancer and Blood Disorders Center at Children’s Healthcare of Atlanta, the Owens met Aflac Chairman and Chief Executive Officer Dan Amos and learned about Aflac’s commitment to childhood cancer. Grainne, president of Curing Kids Cancer, is grateful for Aflac’s support then — and now, more than two decades later.

“Aflac’s support can literally make the difference between a child surviving or not,” said Grainne. “Our Fire Truck Pull raises money for the Gamecocks Curing Kids Cancer Clinic at Prisma Health Children’s Hospital in the Midlands, so local children with cancer receive the best treatments available for their type of cancer. We couldn’t help these children without Aflac’s support. We love Aflac!”

Doing good and giving back 

Denise Kennedy, Client Success manager at Aflac Group, volunteered and raised additional donations for the Fire Truck Pull. She has her calendar marked to participate next year.

“It was humbling to see so many people turn up, rally donations and give their personal time in support of children like Judah, Alexander, Rylan, Trent — and Killian,” said Denise. “I am proud to work for a company that sponsors events like Curing Kids Cancer and allows employees to get involved by not just donating money, but also our time.”

In 1995, Aflac made a commitment to provide support, hope, time and resources to children facing cancer. Through the Aflac Childhood Cancer Campaign, more than $167 million has supported pediatric cancer research and treatment through partnerships with more than 400 hospitals and organizations like Curing Kids Cancer.

Learn more about how you can support the Aflac Childhood Cancer Campaign at AflacChildhoodCancer.org.

Aflac herein means Aflac and/or Aflac of New York and/or Continental American Insurance Company and /or Continental American Life Insurance Company.

AGC2300412

Tuesday, April 18 at 1 PM ET / 12 PM CT / 11 MT / 10 PT

Register Now

April 16-22 marks National Volunteer Week, a national celebration of the impact of volunteerism. This year, Taproot isn’t just celebrating social good—we’re out to make even more of an impact! During National Volunteer Week, you’re invited to join our match-making campaign as Taproot connects over 200 incredible social causes with talented, passionate volunteers (like you!)

Join this free Tuesday, April 18 webinar for a guide to giving back and gaining experience through Taproot’s skilled volunteering opportunities. You will learn: 

Skilled volunteering 101! We’ll share best practices from our 20+ years of experience in facilitating impactful pro bono connections.How to find and apply for a virtual volunteer opportunity that matches your unique skill-set—during National Volunteer Week and every other week of the year.Advice and inspiration from one of Taproot’s experienced volunteer community members.

Register now to attend! Know other business professionals who are searching for ways to make a difference? Invite them to join our National Volunteer Week 2023 celebration—the more the merrier. 

This event will be recorded and shared with all registrants. Taproot Plus is free of cost and accessible to all business professionals, nonprofits, charitable organizations, and public institutions located in the United States, United Kingdom, European Union, Canada, and India. 

This International Women’s Day, we celebrate the impact of women around the globe, and their work in accelerating the path toward equity.

At Lenovo, we put Diversity, Equity and Inclusion at the heart of our work. It’s part of our corporate fabric and we are committed to our mission of developing products, services and solutions that benefit all.

That was the spark that led to our Work For Humankind initiative—a project that invited volunteers on a once in a lifetime opportunity to make a long-lasting difference on the remote island of Robinson Crusoe, while working from our tech-enabled Hub. As we come upon the one-year anniversary of the volunteers’ journey to the island, we reflect on the positive experiences of three of the incredible women participants.

Emily Ketchen, Lenovo’s Chief Marketing Officer and Vice President of Intelligent Devices Group and International Markets, connected with several of the women volunteers who traveled to Robinson Crusoe as part of Work For Humankind: Carissa Cabrera, founder and CEO of the Conservationist Collective from the US; Cynthia Mayer, a product manager and communications specialist from France; and Vivian Garcia, an animal welfare lecturer from Mexico. Each look back at their time on the island and the women’s empowerment that inspired them then and now.

Nearly a year on, what’s your biggest takeaway from Lenovo’s Work For Humankind initiative on Robinson Crusoe Island?

Carissa: The biggest takeaway from my experience last year on Robinson Crusoe Island is the power of small-scale communities when it comes to leading in ocean conservation. The fishers, divers, and conservationists I met are committed to building a better blue planet for future generations. We have so much to learn from communities like this, and I know that access to reliable tech will only accelerate their impact.

Cynthia: I am used to working with engineers, so my volunteering experience was a big shift for me. I volunteered with three groups of local artists and through that, I was able to practice a different communication style—more people-oriented, more empathy-oriented, more personal—much different than engineering code, as art is a very personal thing. To work with an artist successfully, you need to be nearly as passionate as they are. I really cherish the connection we built. Art can be a web that unites people.

Vivian: My biggest takeaway is the friendships that we created with the people from the island and the other volunteers. I’m still in touch with some of the community members of the Island, because now they have better internet access thanks to Lenovo. Another big takeaway would be the professional partnership we created during the project; after Robinson Crusoe, I worked with Island Conservation on another project in Alaska.

Any key learnings from your time remote working on Robinson Crusoe Island?

Carissa: My key learning was that technology opens up endless possibilities in the new age of remote work. On an island of only 800 people, there is so much value in being able to work in a flexible way. My key learnings went far beyond the access to tech though, I left feeling like we all would be better to each other and the planet if we lived like the folks on Robinson Crusoe.

Vivian: That it was possible to be hands-on in conservation projects and volunteer while I was also teaching my students in Mexico remotely through technology!

Were you inspired by any women during your stay on Robinson Crusoe Island?

Carissa: Absolutely. In addition to the incredible volunteers from around the world that I shared this experience with, I had the privilege of developing friendships with multiple local conservationists working towards ocean solutions. Carolina was spearheading expanding the marine protected area in the Juan Fernandez Islands, Gloria was ensuring young kids on the island built a relationship to the ocean through diving, and so many others were doing everything they could to protect their land and communities for future generations.

Cynthia: Jaritza is quite the woman. She is the daughter of the eldest family on the island, actively working to increase the recognition of the Islanders as a Tribe internationally, which will ultimately help the island in protecting its natural resources and provide stronger autonomy to the local population. She is passionate about the island, the people, the story, the culture. I met with her several times and you can see in her eyes it’s not a job for her – it’s her life mission. How many people can say they’ve found their life’s mission? I continue to follow her stories and progress as she shares more insights about the island life.

Vivian: Several, but the women that inspired me the most were Jaritza and Myriam. They are both working to protect the island in different ways. Myriam did so through her work with tourists.

Since leaving Robinson Crusoe, how have you continued to use tech for the good of humankind?

Carissa: Yes. After watching and helping small groups come together to bring big ideas to life using tech, I left Robinson Crusoe with the confidence to think bigger in my conservation journey. I learned that a group of 15-25 fishers were the ones who developed the local sustainable fishing rules. When small groups of passionate people come together around the same shared values, and with access to modern tech and connectivity, anything is possible.

Cynthia: Through my volunteering, I’ve been able to understand the difficulty of artists to grasp technology and use it for their own good. So, I created my own online art gallery for fantasy artists, using all the latest tech to support them and provide them with a new source of income. If we want artists to focus on their art, we need to put better systems in place – including human networks of support.

Vivian: I continue to use tech to monitor wildlife species and educate students about the importance of wildlife and nature conservation.

This year’s IWD celebrates equity. In your own words, what does it mean to #EmbraceEquity?

Carissa: Equity is about ensuring that everyone is given access to the same tools like tech, education, and pathways to success. Systemic and intentional inequities plague different demographics globally. It is up to those of us with privilege, whatever kind it may be, to ensure that everyone is at the table contributing to solutions. Iʻve found that embracing equity means ensuring the programs are diverse, hearing different perspectives, and speaking up for those who may not be heard otherwise.

Cynthia: “Embrace Equity” is to adapt to an individual’s specific challenges or inherent characteristics. It is valid as much for women as it is for any other person in society: elderly, people with or without a disability, people with or without a family, people with or without a religion, etc. You can adapt the work environment you want to give them: the tasks, the working style, the schedule. On the other end, you can also adapt the services and the products you sell to serve them the best. We all deserve respect and a place where we can thrive.

Vivian: Taking action to promote equity, harmony, and union in our communities to ensure that all women get what they need to succeed.

Visit Lenovo StoryHub for more on International Women’s Day and discover more about Lenovo’s Work For Humankind initiative.

COLUMBUS, Ohio, April 13, 2023 /3BL Media/ – Today Bath & Body Works announces its inclusion on Newsweek’s list of America’s Greatest Workplaces for LGBTQ+ employees.

In collaboration with data firm partner Plant-A Insights Group, the publication identified companies based on a sample of more than 57,000 employees who identify as LGBTQ+. Companies included on this list ranked highest on criteria like corporate culture, working environment, work-life balance, training and career progression, compensation and benefits, sustainability awareness and proactive management of the diverse workforce.

“We’re honored to be recognized as one of the greatest workplaces in America for LGBTQ+ individuals,” says Kelie Charles, Bath & Body Works Chief Diversity Officer. “At Bath & Body Works, we believe everyone deserves a place where they feel valued for who they are, as they are. Diversity, equity and inclusion make us stronger, and we strive every day to infuse this core value into our inclusive culture, equitable business processes and support of diverse communities.”

In addition to making Newsweek’s list of the America’s Greatest Workplaces for LGBTQ+ individuals, Bath & Body Works recently has been recognized in several other ways including:

America’s Best Workplaces for Women by NewsweekMost Trustworthy Companies in America by NewsweekDiversity in Business Award by Columbus Business FirstForbes List of America’s Best Large EmployersA Diversity First Top 50 Company by the Diversity Research Institute

For more information about Bath & Body Works’ DEI efforts, visit bbwinc.com.

ABOUT BATH & BODY WORKS 
Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at BathandBodyWorks.com.

For more information, please contact:

Bath & Body Works, Inc.: 
Media Relations 
Emmy Beach 
Communications@bbw.com

April 13, 2023 /3BL Media/ – As sustainability reporting becomes more widespread, GRI – provider of the world’s most widely used impact standards – has seen rapid growth in it’s software licensing program.

In 2022, GRI Licensing consolidated its offer by expanding its methodology, increasing the relevance for providers of ESG reporting software and tools. As a result, the number of GRI Licensed Software partners doubled, from 24 to 52 organizations.

GRI licensing recognizes that sustainability and ESG technology can be an enabler for increased transparency by companies, helping them with improve data management, meet regulatory and reporting obligations, and build trust with stakeholders.Through this program, GRI ensures corporate software and tools accurately incorporate the GRI Standards, all the while preserving the integrity of GRI’s intellectual property.

John Knights, GRI Head of Services, said:

“At GRI, we recognize the pivotal role that technology plays in the progression of impact reporting, and we remain committed to leveraging its power for a sustainable future. Our software licensing program has rapidly increased, and reflects the emerging role of software solutions in supporting improved sustainability performance, reducing reputational risks, and driving long-term value creation for business and stakeholders.”

Registration is now open for free webinars on April 26 (one at 9 AM CEST and one at 5 PM CEST), where anyone can attend to discover more about GRI licensing and the benefits of becoming a Licensed Software partner.

Through GRI Licensing, the organization aims to strengthen the position of sustainability reporting on an equal footing with financial disclosure. This reflects the aims of GRI’s collaboration with the International Sustainability Standards Board, and its support for the development of EU Sustainability Reporting Standards.

Revenue generated by the Licensing Program plays an important role in sustaining the continued development of the GRI Standards, ensuring they remain the world’s most widely used and trusted standards for sustainability impacts, provided as a free and public good. Access the full list of GRI Certified Software Partners.

Global Reporting Initiative (GRI) is the independent, international organization that helps businesses and other organizations take responsibility for their impacts, by providing the global common language to report those impacts. The GRI Standards are the leading global standards for sustainability reporting.

Originally published on TriplePundit

Research has more than made the case for linking environmental, social and governance 
(ESG) strategies to corporate profitability. What’s good for people and the planet does, indeed, benefit a company’s bottom line. The trickier part is determining what programs will yield the best results for the investment.

Some ESG pathways are easier to attain and measure direct results, such as cost reductions. But top-line market growth demands a greater understanding of customer wishes and perceptions of a company’s ESG efforts. Those expectations and priorities will differ by industry sector, as well as by geographies, cultures, and demographics like age and gender.

While studies and reports can point companies in the right direction with top-level overviews of trends and industry insights, real-time survey and data collection can dig deeper into what consumers prize in ESG efforts.

Measuring consumer ESG priorities across industries, brands and more

Glow, a research-technology business with offices in North America, Europe and Asia-Pacific, first started tracking what consumers think about ESG issues in relation to purchasing decisions over two years ago. It began with a field of approximately 40 issues that, through multiple research studies across three markets (U.S., U.K. and Australia), were then synthesized into 13 ESG drivers of consumer priorities and perceptions.

The process yielded a diagnostic tool called the Social Responsibility Score (SRS) that not only provides a number to tell a company how it is perceived in its ESG efforts, but also where it stands in its industry and against its competitors and why consumers score it that way.

For example, among food and grocery (F&G) companies in particular, three environmental drivers — reducing emissions, respecting natural resources, and protecting wildlife and ecosystems — ranked highest for importance among consumers, as shown in Figure 1.

This isn’t to say social drivers like health and well-being aren’t important to F&G customers — they are. But understanding consumers’ top concerns at a given time can help companies prioritize, in terms of both programming and messaging successes. Communicating accomplishments in the areas that matter most to consumers can translate into customer loyalty as well as brand switching. 

On the other hand, if a brand and its competitors are all communicating about the same things, it can be harder to stand out. In cases like these, a brand may opt to lean into an area that isn’t as much of a focus for peers and competitors. Or, if it finds it’s under-performing compared to peers on key issues that matter to consumers, it may decide to invest more in those areas and communicate an improvement story. 

Listening to consumers via data capture enables this kind of decision-making, helping brands to get the most return on their ESG investments.

Take, for example, these two anonymized F&G competitors from Australia, shown above. Both brands mapped their SRS in relation to the industry benchmark (the green line). Brand A clearly outshines Brand B on virtually all of the 13 drivers. The achievement gap in the areas most important to consumers, such as “reducing emissions”  is substantial enough to be a significant opportunity for Brand A to message that success to customers hungry for guidance on where to invest their purchasing power. Meanwhile, Brand B can see where it’s progressing and where further investments can help it improve credibility. 

ESG drivers differ across industries 

What weighs heaviest on consumers’ minds will vary across industries. For example, Glow found that governance and social drivers are the biggest influences on ESG credentials in the health insurance industry in the U.S., as shown in Figure 3. 

In travel and tourism, on the other hand, U.S. customers view all three divisions of environmental, social and governance factors as important for the sector to address (Figure 4).

In a balanced framework such as the latter, drilling further down into age, gender, geography, and competition among brands is vital to determine the focus for programs and messaging to avoid spreading investment and resources too thin.

Continuing to zero-in on what matters to who

Price and quality are typically the engines powering consumer choices, but business leaders may be surprised at how strong “sustainability” has become as a beacon to consumers looking for safe harbor for their purchasing dollars. 

This is especially true in the F&G sector — where 1 in 2 U.S. consumers have switched brands based on sustainability considerations, and 1 in 5  ranked ESG/sustainability as one of the top three drivers for deciding what brands to purchase, according to Glow data.

Diving deeper to look at age segmentation, millennials prized ESG/sustainability even higher, with 1 in 3 such consumers rating it as one of their top three considerations, behind price and quality. Further, 10 percent of millennials rated ESG/sustainability as the top influencer of their purchase decisions, even more than price and quality, Glow found.

These findings demonstrate the importance of ESG initiatives and messaging to any company’s bottom line. To fail in listening and responding to consumers in this regard is to surrender profits and reputation to competitors that are willing to leverage the feedback.

Data and surveys give a brand that feedback continuously since the measurements can be taken over set time periods, in connection with program launches or in tandem with media campaigns.

“The response from people taking these surveys is actually very clear. You can understand what it is that’s driving the consumer response and what’s driving the metric you receive,” said Tim Clover, CEO of Glow. “It allows you to line up the programs you’re running with the different areas and ask, ‘Are these the programs we should be communicating?’ If so, to whom do we communicate and through which media?”

Alignment of ESG programs with consumer expectations, coupled with alignment of messaging to bring about positive public perception of those programs, creates a winning combination for brands. 

The tools exist to know what ESG concerns consumers really care about. The decision to use those tools enables business leaders to enhance brand profitability while “doing the right thing.” 

This article series is sponsored by Glow and produced by the TriplePundit editorial team.

Image credits: georgerudy/Adobe Stock and Glow