Tag: 3BL

BELLEVUE, Wash., March 22, 2024 /3BL/ – T-Mobile (NASDAQ: TMUS) today revealed its next Hometown Grant recipients, with 275 communities across 46 states now part of the exclusive crew that will receive funding and support to fuel local projects that help people connect and innovate. And since providing more than $12 million in Hometown Grants since the Un-carrier kicked off its five-year commitment to small towns in April 2021, the Un-carrier is well on its way to hitting the program’s $25 million mark.

Hometown Grants is T-Mobile’s way of giving people who live in small towns and rural communities a chance to transform the places they call home. Through community development initiatives across infrastructure, education, technology, environment and more, the Un-carrier is helping to create a stronger and more resilient future for communities nationwide —and is now extending its impact to include towns in Louisiana, Massachusetts and Nebraska.

Here are the next 25 Hometown Grant recipients and their projects:

Jacksonville, Ala.: Build a gazebo at the Public Safety Complex Lake, to provide a covered outdoor space for fishing enthusiasts and community gatherings.Camden, Ark.: Revitalize an empty lot and former library space into an outdoor community green space, with a strong emphasis on community engagement, environmental sustainability and recreational opportunities.Russellville, Ark.: Renovate the Riggs-Hamilton American Legion Post 20, updating the 90-year-old building’s interior with ADA accessible restrooms.Ukiah, Calif.: Transform the United Disaster Relief of Northern California (UDRNC) Resource Center into a warm, home-like environment for those impacted by a disaster, including lounge areas, new cozy furniture, upgraded technology and toys and games for children.Mashantucket Pequot Tribal Nation, Conn.: Plan and develop a Business Tech Center for The Mashantucket Pequot Tribal Nation (MPTN) community, aimed at supporting tribal entrepreneurs with tools and resources to turn business ideas into successful, strategically planned business ventures.Cordele, Ga.: Complete historic building renovations for the new home of the Culture Arts Center, a hub for community services, afterschool programs and cultural arts festivals.Hogansville, Ga.: Revitalize the historic 1937 Royal Theatre, with upgrades to the building’s electrical so it can serve as a theatrical hub for the community and increase downtown vitality.Clinton, Iowa: Restore and reopen the Vince Jetter Community Center, providing expanded outstanding programs and services to underserved youth and families in the community.Spencer, Iowa: Transform the Spencer Public Library courtyard into a musical garden, providing an interactive and inclusive outdoor space in the heart of downtown Spencer.Angola, Ind.: Expand the existing Imagine Alley, in partnership with the City of Angola, Easterseals RISE and Relic Emporium, by creating a vibrant mural promoting kindness and inclusivity.Argos, Ind.: Launch the “4-H Poss-ABILITIES Program,” crafted to offer inclusive youth livestock and exhibit building experiences, pairing K-12 grade special needs students with 4-H youth mentors, providing enriching opportunities in both livestock care and exhibit development throughout Marshall County.El Dorado, Kan.: Complete the District Stadium, an outdoor venue dedicated to hosting a variety of entertainment and wiffleball events for the community and visitors.Hammond, La.: Install a public address communications system at Chappapeela Sports Park, to ensure the safety of the community.Northampton, Mass.: Install artistic lighting installation on railway underpass in downtown Northampton to enhance walkability and the physical connection of Main Street.Hattiesburg, Miss.: Renovate the playground at Vernon Dahmer Park and restore the fire-damaged pavilion for community events and gatherings.Laurel, Miss.: Create the Laurel-Jones County Library Bookmobile, a refurbished trolley enabled to provide technology on the go for those living in underserved, rural areas across the county.McComb, Miss.: Establish the first-ever McComb Museum of Music, renovating an existing Main Street building to highlight the community’s local artists and musical history.Goldsboro, N.C.: Install automatic doors at the Wayne Opportunity Center, providing a safe, accessible and inclusive environment for the community.Hickory, N.C.: Update the Samuel William Davis, Sr. Multipurpose Field at Taft Broome Park, making improvements to the field’s turf, PA system, netting and fencing, to provide an enhanced facility for sports and community events and preserve the rich history of the former Ridgeview High School.Murphy, N.C.: Revamp the new Cherokee County Sharing Center food pantry building, including restrooms and a large wash sink for produce, to continue to provide nutritious groceries to families in need.Columbus, Neb.: Construct an all-inclusive community playground in the heart of downtown near the Columbus Community Building which houses the public library, children’s museum, city hall and more.Lovelock, Nev.: Renovate Amherst Park, creating a fitness court with new fitness equipment to provide the community with a dedicated outdoor space to promote physical wellness.Independence, Ore.: Enhance the community experience at Sunset Meadows Nature Park by building a new accessible play area that will promote nature and community bonding.Herminie, Pa.: Establish a comprehensive career training lab within Yough School District that will provide training opportunities for local youth, prepare students for the workforce and foster economic career growth within the community.Sun Prairie, Wis.: Install solar panels on the renovated Sun Prairie Chamber of Commerce building, providing a sustainable energy solution while continuing to foster connections and growth in the community.

To select Hometown Grant recipients, T-Mobile partners with Main Street America and Smart Growth America to assess applications based on their level of detail, community impact, feasibility and other considerations. Each quarter, T-Mobile awards 25 Hometown Grants to small towns with populations of 50,000 or less. To apply for a Hometown Grant, visit here.

T-Mobile’s commitment to small towns goes beyond Hometown Grants, with initiatives like Project 10Million, which offers free internet connectivity and mobile hotspots to eligible students to help close the digital divide. Plus, T-Mobile 5G Home Internet and Business Internet give homes and businesses across the country access to reliable and affordable broadband option.

In addition, T-Mobile is boosting its largest, fastest and most awarded 5G network in communities across rural America, recently announcing expanded Ultra Capacity 5G network performance for nearly 60 million customers over nearly 300,000 square miles from Auction 108. And for the first time, T-Mobile is lighting up Ultra Capacity 5G in counties like Scott County, Kansas, Pennington County, Pennsylvania, and Marathon and Portage County, Wisconsin.

For more information about T-Mobile’s commitment to small towns, visit www.t-mobile.com/hometowngrants. And to see how Hometown Grants are creating change, go here.

Follow @TMobileNews on X, formerly known as Twitter, to stay up to date with the latest company news.

# # #

T-Mobile 5G Home Internet: Not available in all areas. Delivered via 5G cellular network; speeds vary due to factors affecting cellular networks. Project 10Million: Verify National School Lunch Program eligibility at signup.

About T-Mobile 
T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com .

Media Contacts 
T-Mobile US, Inc. Media Relations 
MediaRelations@t-mobile.com

Investor Relations Contact 
T-Mobile US, Inc. 
investor.relations@t-mobile.com 
https://investor.t-mobile.com

Data centers have an eco-unfriendly reputation, but they will actually be powerhouses for change in the race to a more sustainable future. Read on to see how they’re helping to enable a new power paradigm built on clean energy—and how we’re supporting them at Eaton.

Written by Dr Karina Rigby, 03/04/2024

Amid the push to net zero, data centers are coming under increasing scrutiny. With a reputation as energy devouring carbon culprits, these facilities are firmly in the sights of environmental groups and governments—but they actually have a vital role to play in the green revolution.

The World Economic Forum suggests that around 60% of global  gross domestic product is now somehow digital, putting data centers firmly at the heart of economic growth for the foreseeable future. As unstoppable digitalization accelerates worldwide, there are now as many data centers planned as already exist—and that’s before powerful trends like artificial intelligence have fully impacted the market. Indeed, entire regions like the Middle East are beginning to refocus from an oil-based to a digital-based economy, which can only be a good thing.

However, while data centers are vital to economic prosperity, they are also often regarded as digitalization’s dirty secret. Headlines claiming data centers out-pollute airlines are easy to find, causing many leaders to worry about the dramatic rise in their numbers. But is this eco-unfriendly reputation fair?

Accounting for about 1.5% of global energy consumption, data centers have long been striving to raise efficiency and reduce emissions. It’s a testament to the success of these efforts that, as the IEA reports, data center emissions “have grown only modestly despite rapidly growing demand for digital services”.

From our customer conversations, sustainability is now one of the core imperatives for data center operators alongside speed and cost. We have a broad range of products and services that are supporting this push, for example optimizing energy efficiency or enabling local renewable generation.

Emerging technology trends will only accelerate this process—for instance, switching to hydrogen rather than diesel for back up power, or enabling more efficient cooling. Over the coming years, these innovations will further drive down data center costs, energy consumption and carbon emissions.

Yet, such greener operations are just the beginning of the data center sustainability journey. Our market position puts us in the ideal place to survey the energy ecosystem as a whole, and it’s increasingly clear that a symbiotic relationship is emerging between data centers, utilities and grid operators that will be good for everyone.

It’s increasingly clear that a symbiotic relationship is emerging between data centers, utilities and grid operators that will be good for everyone.

Karina Rigby, president, Critical Systems, Electrical Sector, EMEA

The rise of energy prosumers

The olden days of top-down power generation, transmission and distribution are gone. Grids are becoming extremely complex and now demand much more flexibility and intelligence. Electricity no longer just flows one-way to assets hanging on the grid, but back and forth in a much more decentralized ecosystem.

As utilities bring more and more renewable generation online—potentially meeting around 60% of total European electricity demand by 2030—grid volatility is becoming a pressing issue. The sun doesn’t always shine and the wind doesn’t always blow, but expecting utilities or governments to build out huge amounts of back-up power generation to balance the grid isn’t financially feasible, especially with energy demands rising fast as industry electrification and the electric vehicle revolution gather pace.

The answer lies in greater demand-side flexibility driven by a new breed of energy prosumers—entities with the ability to generate and store power locally, then feed it back into the grid. Data centers are uniquely positioned to benefit from this trend, because each facility already has an uninterruptible power supply (UPS) that ensures normal operations can continue in the event of an electricity outage. With the right infrastructure and intelligent management capabilities, these battery backup systems can return energy to the grid to help balance demand and enable vital flexibility for the renewable revolution.

For utilities and grid operators, this two-way power flow with energy prosumers helps to address flexibility challenges while also providing a route to harness more renewables. Equally, data center operators, who already prioritize the best grid access, can monetize otherwise underused assets, create new revenue streams, and strengthen their net zero credentials.

Awareness of this symbiotic win-win is growing fast. We’re proud to be enabling customers from all sides to embrace it, helping energy consumers become energy prosumers through our medium and low voltage solutions, battery technology, digital grid balancing capabilities, consulting services, and more. For instance, we’re already working with major hyperscale and colocation data center players to enable grid stabilization through their UPS systems with our EnergyAware solution.

Expecting utilities or governments to build out huge amounts of back-up power generation to balance the grid isn’t financially feasible.

Karina Rigby, president, Critical Systems, Electrical Sector, EMEA

Nurturing a new energy ecosystem

From our conversations with customers and partners on the ground, it’s clear that a combination of powerful trends is driving the development of a new energy ecosystem where data centers will play an important role.

The rapid growth of digitalization, the energy transition to renewables, data center sustainability improvements, the rising complexity of grids, and the need for intelligent power management—all of these trends are moving at slightly different speeds, but they are all going in the same direction.

The economic case is strong. The sustainability argument is compelling. And the necessary technologies are coming online. The key challenge is now one of culture. Grid operators and data center energy prosumers need to align in their thinking—and that is steadily happening with more and more organizations trying to understand how they can support a net-zero playing field.

Government has an important role to play here in setting the right policy framework and financial incentives to drive cultural change. Demand-side players weren’t previously involved in the grid, so policymakers need to incentivize data center operators to sell flexibility services. That means building the business case, clarifying the current rules, and making participation easier with advances like smart billing. Legislation like REPowerEU is a good step, helping different market players come together to fast forward the clean energy revolution.

Now is the time for everyone in this ecosystem to move things forward by collaborating, breaking down siloes, learning, and sharing best practices. Most importantly, we need to advance the conversation about the environmental impact of data centers and shake off their high-carbon reputation. Data centers aren’t holding back a sustainable future—in fact, they’re helping us get there faster.

Las Vegas Sands

As part of Women’s History Month 2024, Sands is featuring women who help drive the company’s success and exemplify its culture of professional growth and advancement. Lipika Jensen is vice president of predevelopment and currently leading the request for application (RFA) process for Sands’ goal to win a Downstate New York gaming license and build its next world-class integrated resort on Long Island, New York.

Tell us about your career path and current role with Sands.

“My bachelor’s degree is in mathematics and economics, but I always wanted to be an architect because I like the idea of having a vision and seeing it become something tangible. I earned my master’s degree in architecture and worked at various architecture firms for about 13 years in Atlanta and New York, focusing primarily on hospitality projects. My career eventually took me to Las Vegas where I started working on Sands projects starting in 2008, and I was part of the design team for The Parisian Macao.

“While working on the Parisian Macao as an architect, I was offered a job at Sands in 2013. I started in a design and planning role, but then shifted to predevelopment, business development and analysis. This role brought me back to where I started out, studying math and economics, and I’ve always found those topics interesting. So, shifting to predevelopment was really coming full circle for me.

“In my current role, my focus is on business opportunities in new and existing markets, which includes market analysis, due diligence, research and planning for other developmental aspects, such as real estate and construction, to assess the new markets and their potential. I was involved in the transformation of the Sands Cotai Central to The Londoner Macao, which was a repositioning of an existing asset.

“Now, I’m coordinating the comprehensive facets of our Downstate New York RFA process. I’m working with leaders in all areas of our business to develop and execute our approach and response to the RFA, which has been a tremendous opportunity to gain understanding of the sides of business that I had not previously been exposed to. These are the types of projects that challenge you and they are definitely ones to strive for in your career.”

What skills, trainings, mentors or experiences have helped you build a successful career?

“The first thing that comes to mind is hard work. I was 19 when I left Nepal, and when I came to the United States for higher education, I didn’t have family nearby. The one thing I knew I could do was work hard, first in school and then in the workplace. So, I would say it’s important to have a dream, have the drive, work hard, always be curious and always be learning. The drive to strive and thrive is important.

“Having mentors is also critical. I was very fortunate – when I finished my bachelor’s degree, I met a woman who had followed a similar education and career as me. She was very supportive and showed me the path forward. She helped me get my first internship and provided me with guidance as I was switching to architecture. Seeing her do what I was trying to do and her being successful in this path was very inspirational. She was a mentor and a role model.

“At Sands, I have had the opportunity to work under great leaders, and I still think of them at times when I run into challenging situations. I draw on how they would tackle them. Having a role model in your supervisor is another great opportunity – it’s important to have people around you who are strong leaders, because you can learn from them just by watching. I’ve been very fortunate to be surrounded by people who I could learn from and emulate.”

What are your ideas for evolving the workplace to better support and empower women?

“Having what I had – role models both within and outside of your company – is helpful for anyone, not just women. I really do believe that when you see someone like you achieving and advancing, it gives you the confidence that you can do it too.

“Having women as role models is so important, and that’s why I think EmpowHER, our Team Member resource group for women, is so powerful. We get to hear from women leaders, and that normalizes women in leadership roles. Also, the mentoring through EmpowHER and mentorship in general is critical – we can help women rise in their careers by boosting their confidence and creating an inclusive environment that’s free from biases.”

What advice do you have for women or anyone who wants to advance in their careers?

“I would say be yourself. You have to find what works for you, within who you are, and be objective about who you are. Be the best at what you do and strive for excellence. Be curious and learn more skills. These concepts are important for anyone, not just women.

“But for women specifically, we need to remind ourselves to be confident. Believe in yourself and your abilities and be confident in yourself.

“While working hard is important, you need to be strategic about what you want. Working hard is not enough; you need to have a plan for where you want your career to go and how you’re going to get there. It’s your roadmap – you can adjust if you need to, but it keeps you on track.

“Finally, work-life balance is important for women, so focus on balance and not giving up too much in either area – your career or your personal life.”

In this episode of ESG Talk, host Andie Wood looks back on a conversation with Nadja Picard, partner and global reporting leader at PwC Germany. The duo explores how ESG reporting can drive operational change, the advantages of interoperability in standards, and the pivotal roles of CEOs and CFOs in spearheading ESG initiatives.

Listen Now

Looking for more? Subscribe to the ESG Talk podcast on Apple, Spotify, Google, and YouTube.

Gen Blog | People & Impact

By Amanda Davis, Sr. Manager, CR and Environment

March 22 is World Water Day, an annual reminder of the critical need to preserve and expand global access to water.

To mark the occasion, Gen has partnered with Planet Water Foundation to bring clean, safe water to communities in rural India that need it most.

Gen team members in Chennai came together to construct a new AquaTower at Panchayat Union Middle School. The school serves more than 330 students in the nearby village of Gummipoondi, which has a population of more than 2,000 people. The new water filtration system can produce 1,000 liters of clean drinking water per hour and doubles as a handwashing station for students, caregivers and family members.

“Most of our students belong to low-income families, making it a challenge for them to purchase bottled water,” said Indumati G., the principal of the school. “We needed an AquaTower urgently to combat diseases among these children.”

According to the World Bank, India is one of the most water-stressed countries in the world. It is home to roughly 18 percent of the world’s population but only four percent of its water resources. Those who live in rural communities are at even greater risk of water scarcity due to the long distances they must travel to find water.

When clean water is scarce, as it was in Gummipoondi, residents are forced to drink contaminated water, which can carry diseases and lead to frequent illness. When students and their families are sick, they miss school and work and incur higher healthcare costs. The AquaTower not only reduces the spread of disease, but also helps students attend school more regularly, supporting the overall growth of the community.

The project is one of many that Planet Water Foundation has planned for World Water Day. The organization has reached more than four million people in impoverished communities across 28 countries through the installation of community-based water filtration systems and implementation of hygiene education programs.

Our work with Planet Water Foundation is part of our efforts to do our part to protect the planet and to enable our employees to take an active role in caring for the environment. You can read more about our environmental stewardship efforts, in our 2023 ESG Report.

NORTHAMPTON, Mass., March 22, 2024 /3BL/ – 3BL, the leading sustainability and social impact communications partner, is thrilled to announce the appointment of Jennifer Lindenauer as Chief Marketing Officer (CMO), effective immediately. With a remarkable track record in social impact strategy, strategic communications, integrated marketing, and branding, Lindenauer is poised to elevate 3BL’s mission of empowering organizations through powerful impact storytelling.

Lindenauer brings a track record of over 15 years in executive leadership, cultivated through roles at renowned organizations including REI, Upworthy, The Guardian, Fenton Communications, and MoveOn.org. Her extensive experience includes crafting innovative strategies and compelling narratives that drive impactful brand purpose initiatives. With the ability to blend brand purpose, strategic insight, and storytelling prowess, she has spearheaded groundbreaking campaigns for global giants such as PepsiCo, Starbucks, and Nature Valley. Notably, as Divisional Vice President of Local and Inclusion Marketing at REI, Lindenauer was responsible for building the program from inception to scale across the U.S. In just the last year under her leadership, targeted category sales surged by over 80% and membership sales by 700%. Moreover, Lindenauer’s leadership extended to championing the development of REI’s diversity, equity, and inclusion (DEI) strategy, laying the foundation for a more diverse and resilient future.

“Jenn’s arrival at 3BL marks a significant milestone for our company,” said Charlie Wilkie, CEO of 3BL. “Her passion for social impact, coupled with her extensive experience in communications and sustainability, perfectly aligns with our vision. I’ve had the privilege of witnessing the magic Jenn creates by combining creativity with ambition. Together, we’re ready to embark on a new chapter, driving even greater impact for our clients and the world.”

Lindenauer’s appointment comes on the heels of several pivotal developments at 3BL, including the expansion of the company’s Brand Studio capabilities and the publication of landmark research quantifying the impact of sustainability on businesses’ bottom lines. With Lindenauer at the helm of the marketing and client services team, 3BL is well-positioned to strengthen its innovative offerings, helping brands amplify their reputation, reach, and impact.

“I am honored and excited to join the talented team at 3BL,” Lindenauer said. “3BL’s commitment to driving positive change through impact storytelling aligns with my personal and professional values and aspirations. I look forward to collaborating with our clients and partners to create compelling programs that ignite action to foster a future that is more sustainable and equitable.”

As 3BL continues to lead the charge in sustainability and social impact communications, Lindenauer’s expertise and leadership will undoubtedly propel the company to new heights, solidifying its position as the go-to partner for organizations seeking to make a lasting difference.

To learn more visit www.3bl.com.

About 3BL 
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

We partner with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.

Explore more at www.3bl.com

Authored by Karen Gries, Robert Moczulewski

The IRS pre-filing registration portal for Inflation Reduction Act of 2022 (IRA) and CHIPS Act of 2022 credit claims opened on Dec. 22, 2023. Registration via this portal is a key requirement to receive a registration number to claim eligible tax credits (“direct pay” for tax-exempt entities) to support your organization’s clean energy and/or energy efficiency projects. Organizations planning to transfer credits must also complete the pre-filing registration process.

This video breaks down the IRA and CHIPS Act pre-filing registration process for public sector entities and discusses the following:

Pre-filing registration tool overviewCreating an account on ID.mePre-registration processKey dates and timingAdditional considerations for governments, tribes, higher education institutions and not-for-profit organizations

Contact Baker Tilly with questions or learn more about the firm’s IRA services now.

AEG’s Michele Kajiwara, Senior Vice President, Premium and Events Business, Crypto.com Arena & Peacock Theater, was presented with the Women In Sports and Events’ (WISE) Women of the Year Award at the 28thWISE Women of the Year Awards Luncheon in New York City on March 19, 2024.

Kajiwara was recognized by WISE along with three other honorees — Ayala Deutsch, Executive Vice President and Deputy General Counsel, National Basketball Association; Kate Johnson, Director and Head of Global Sports & Entertainment Marketing, Google and Renee Chube Washington, Chief Operating Officer, USA Track & Field. The women were recognized for their significant contributions to the business of sports, and the honorees were selected by the organization’s National Board.

“I am honored to be recognized as a recipient of the WISE Women of the Year award alongside such inspiring and powerful women in the sports and entertainment industries,” said Kajiwara. “Each day I strive to be a positive impact for those around me and to pave a way for other women to follow and succeed in their careers.”

The 28th Annual WISE Awards took place as part of the WISE/R Symposium in New York City. The Symposium is the sports industry’s leading personal and professional development event for women. Built by women, for women, it is the first event of its kind to focus exclusively on the unique hurdles that women encounter in the business of sports. Additional information about the 28, 2024 Annual WISE Awards Luncheon and the WISE/R Symposium can be found at www.wiseworks.org.

WISE is the foremost career and leadership development organization for women in the business of sports. Over the past 30 years, WISE has built a first-of-its-kind collection of resources for women to help them succeed as they navigate the unique personal and professional challenges in the sports industry. With more than 5,000 members in 25 Chapters in the US and Canada, WISE is a community of women who are driven to lead. Learn more at www.wiseworks.org.

CNH brand New Holland is back at the 10th Rio Open.

With the aim of bringing together the countryside and the city through sport, the CNH brand sponsored the largest tennis tournament in South America for the second consecutive year.

The event was held between February 17 and 25 at the Brazilian Jockey Club, in Rio de Janeiro (RJ), bringing together some of the most important names in world tennis.

“With this sponsorship, New Holland wants to bring the message of agribusiness to all audiences, and sport is a great tool for us to do that. Both the athlete and the farmer share common values and characteristics, such as the need to prepare very well to carry out their activities competently, and the resilience to endure difficulties along the way, as well as overcoming obstacles in pursuit of their goals. Both in agriculture and sports, the achievements are a natural consequence of daily effort and dedication”, says Paulo Máximo, Director of Commercial Marketing at New Holland Agriculture for Latin America.

New Holland has a tradition of supporting sport and agriculture. In 2021, the brand was a sponsor of the Nitto ATP Finals, a traditional European tennis tournament, which took place in Turin, Italy. Played since 1970, the competition brings together the eight best singles players in the world and the eight best doubles, and is broadcast to more than 180 countries.

In 2022, the brand was also present at one of the main cycling competitions in the world, the Giro d’Italia, which is one of the prestigious annual Grand Tours of world cycling. Lasting three weeks, it is usually the first to be held in the year, followed by the Tour de France and the Vuelta a España.

In football, in addition to sponsoring Juventus, from Turin, between 2007 and 2010, in Brazil New Holland also supported the Juventude team, from Caxias (RS), in 2021 and 2022, during the Gaucho Championship, Copa do Brasil and Brazilian Championship.

In 2023, the brand was present on the lawns and on the racetracks, being one of the official sponsors of the most democratic football championship in the country, the Copa do Brasil. The brand also made its debut at the mixed circuit of the Ayrton Senna International Circuit, in Interlagos (SP).

To encourage and recognize diversity and inclusion, New Holland has also sponsored famed race car driver Kaká Magno since 2023, who competes in the Stock Car Series Light category. Supporting Magno reaffirms CNH’s commitment to empowering women in agriculture and beyond.

According to Paulo Máximo, New Holland’s partnership with the sport should not stop there. “As a brand, we are also inspired and driven by challenges, sharing the same values. In this way, we want to show the strength of agribusiness beyond agricultural borders and value the fastest growing segment in Brazil”, he points out.

By sponsoring the 10th Rio Open, in addition to various sport events over the years, CNH demonstrates not just the parallels between farmers and players, but also the great value in empowering hard work and dedication – whether on the court, or in the field.

CNH brand New Holland is back at the 10th Rio Open.

With the aim of bringing together the countryside and the city through sport, the CNH brand sponsored the largest tennis tournament in South America for the second consecutive year.

The event was held between February 17 and 25 at the Brazilian Jockey Club, in Rio de Janeiro (RJ), bringing together some of the most important names in world tennis.

“With this sponsorship, New Holland wants to bring the message of agribusiness to all audiences, and sport is a great tool for us to do that. Both the athlete and the farmer share common values and characteristics, such as the need to prepare very well to carry out their activities competently, and the resilience to endure difficulties along the way, as well as overcoming obstacles in pursuit of their goals. Both in agriculture and sports, the achievements are a natural consequence of daily effort and dedication”, says Paulo Máximo, Director of Commercial Marketing at New Holland Agriculture for Latin America.

New Holland has a tradition of supporting sport and agriculture. In 2021, the brand was a sponsor of the Nitto ATP Finals, a traditional European tennis tournament, which took place in Turin, Italy. Played since 1970, the competition brings together the eight best singles players in the world and the eight best doubles, and is broadcast to more than 180 countries.

In 2022, the brand was also present at one of the main cycling competitions in the world, the Giro d’Italia, which is one of the prestigious annual Grand Tours of world cycling. Lasting three weeks, it is usually the first to be held in the year, followed by the Tour de France and the Vuelta a España.

In football, in addition to sponsoring Juventus, from Turin, between 2007 and 2010, in Brazil New Holland also supported the Juventude team, from Caxias (RS), in 2021 and 2022, during the Gaucho Championship, Copa do Brasil and Brazilian Championship.

In 2023, the brand was present on the lawns and on the racetracks, being one of the official sponsors of the most democratic football championship in the country, the Copa do Brasil. The brand also made its debut at the mixed circuit of the Ayrton Senna International Circuit, in Interlagos (SP).

To encourage and recognize diversity and inclusion, New Holland has also sponsored famed race car driver Kaká Magno since 2023, who competes in the Stock Car Series Light category. Supporting Magno reaffirms CNH’s commitment to empowering women in agriculture and beyond.

According to Paulo Máximo, New Holland’s partnership with the sport should not stop there. “As a brand, we are also inspired and driven by challenges, sharing the same values. In this way, we want to show the strength of agribusiness beyond agricultural borders and value the fastest growing segment in Brazil”, he points out.

By sponsoring the 10th Rio Open, in addition to various sport events over the years, CNH demonstrates not just the parallels between farmers and players, but also the great value in empowering hard work and dedication – whether on the court, or in the field.