Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

This edition’s featured brand is göt2b, which has been delighting consumers for over 20 years. Read on for more about the history, purpose, innovations, sustainability, and pioneering spirit that goes far beyond the brand.

The History of göt2b

göt2b is a trend brand for hair styling & coloration that was launched in the United States in 2001. With international growth to Europe and the Asia-Pacific region since then, göt2b has grown to offer a wide portfolio of hair styling and hair color products to global consumers that perfectly stage their personalities.

The Purpose of göt2b 

göt2b is an inclusive brand that stands for self-expression, with a purpose to empower everyone to celebrate their originality and individuality with their style. göt2b’s products are designed to enable consumers to show their personality, passions, and attitude through their hair style or color.

Innovations from göt2b

göt2b’s innovations are designed to drive industry trends in hair coloring and styling, and the brand is consistently seeking touchpoints with authentic users to ensure a product range that meets the needs of diverse consumers. For example, celebrity partnerships and high quality performance drove the popularity of göt2b Glued, a fan favorite high-hold gel for men, which in turn sparked the innovation of the göt2b Glued for Protective Styles, designed specifically for women and any other consumers who love using the brand to bond wig installations. This line provides a high hold and a skin-friendly formulation meant for safe application directly to the skin, empowering people to step out with bold new styles that stay.

Social listening and consumer feedback have become an integral part of product development and brand communications, including campaigns, owned content and social activities. This process has driven the brand to develop and release groundbreaking products such as göt2b’s vibrant color ranges including Color Pop, Color Remix, and Metallics, as well as a wide portfolio of styling products.

Sustainability from göt2b

göt2b believes that beauty creates confidence, and that confidence can serve to empower people in protecting, preserving, and enhancing our planet. göt2b aims to make a difference with services and products that look, smell, and feel delightful while offering quality styling and coloring results and lessening our impact the on the planet.

To further this mission, Henkel has forged a partnership with Terracycle® in North America, supporting conscious consumer behavior around circularity and establishing the göt2b® Hair Styling Free Recycling Program. This program allows consumers to ship empty göt2b®Hair Styling packaging to TerraCycle, where their experts clean and separate it by material type before the fibers and plastics are recycled into raw formats that manufacturers use to make new products, promoting a strong circular economy.

Beyond the göt2b Brand

göt2b has a long legacy of working to foster safe spaces and creating captivating events along with the LGBTQIA+ and drag communities, queer-first channels and creators, and other companies who are also committed to providing platforms for self-expression to inclusive communities. The brand has sponsored PRIDE parades in North America, the Revry Pride Ball, and a custom challenge titled ‘That’s So Metal’ on RuPaul’s Take it to the Runway miniseries. göt2b also set up a vivid immersive experience at RuPaul’s DragCon in 2023, a convention celebrating and supporting organizations like the Drag Defense Fund.

As a trusted partner to diverse communities across North America, Henkel and göt2b have also entered a partnership with Ditch the Label, an organization that supports young people who are affected by cyberbullying and online abuse. The partnership has opened conversations to raise awareness and empower those affected by providing tools, resources, and guidance. Ditch the Label’s digital tools include specific programming for LGBTQIA+ youth and offer online safe spaces where everyone is free to seek help and embrace who they really are.

All of the göt2b brand’s successes are achieved by an exceptional team with a commitment to problem solving and formulating solutions that align to what is best for Henkel, the brand, the communities we serve, and our customers, consumers, partners.

Key Points

Lance Foos, an Ohio National Guard Brigade Plans Officer and Marathon Petroleum employee, balanced military duties with civilian responsibilities, showcasing resilience and dedication.Throughout challenging times of deployment, Foos’s colleagues at Marathon Petroleum demonstrated genuine support for his service, emphasizing the company’s commitment to its employees’ well-being.Foos’s supervisors, Kathy Treece and Mike Langhals, received the Employer Support of the Guard and Reserve Patriot Award for their exceptional support, reflecting Marathon Petroleum’s culture of backing its service member employees.

Brigade Plans Officer Lance Foos has been with the Ohio National Guard for more than 16 years. In 2019, he assumed Company Command and led a Calvary Troop. At the time, he was working concurrently with Marathon Petroleum’s Terminal Services Systems Support group. That same year, he had to take time off from his job at Marathon Petroleum to fulfill his duties in the military. He started a strict training program at the Joint Readiness Training Center in Ft. Polk, Louisiana.

“During the rigorous train up cycle, the path was fraught with unforeseen challenges, especially with the advent of the COVID-19 pandemic in 2020,” said Foos. “My troop was tasked with critical missions across the state, supporting numerous food banks, uplifting Department of Corrections personnel, and administering testing facilities, amidst continuous training.”

In 2022, Foos was deployed to Iraq for 13 months. He was touched by the care his Marathon Petroleum colleagues showed his family during his leave. Members of HONOR, the Marathon Petroleum Veteran’s employee network chapter in Findlay, Ohio, sent a care package to his family while he was away from home.

“This genuine concern and encouragement exemplify the ethos of Marathon Petroleum, a company that profoundly values and upholds the spirit of service,” said Foos. “Upon my return, the thoughtful and understanding approach of my leaders Kathy Treece and Mike Langhals facilitated a smooth transition back to my role, underscoring their unwavering support for service members.”

“It’s part of our culture to support our coworkers, and I’m glad he felt that we made a positive difference.”

When Foos returned to his role at Marathon Petroleum, his supervisor Mike Langhals, Technology and Process Improvement Supervisor, asked Foos how they could make his transition back to work easier.

“I hadn’t had someone in the military report to me before,” said Langhals. “When Lance came back, I asked him what do you need? He’s the one who made the sacrifice for his family and our country. His sacrifice was huge, and we needed to support him and ease the burden.”

That support prompted Foos to nominate Treece, Terminal Services Systems Support Manager, and Langhals for the Employer Support of the Guard and Reserve (ESGR) Service Member Patriot Award. The ESGR is a Department of Defense organization that promotes cooperation and understanding between service members and their civilian employers. An employee serving in the National Guard or Reserve may nominate supervisors for support provided directly to the nominating service member. The Patriot Award reflects the efforts made to support citizen warriors through a wide range of measures.

Treece and Langhals both received the Patriot Award for their unwavering support of Foos.

“I was surprised,” said Langhals. “He didn’t need to do that, but he really wanted to. He felt that our actions and the actions of the company made a difference for him. It’s part of our culture to support our coworkers, and I’m glad he felt that we made a positive difference.”

Working at Marathon Petroleum

Our employees include former and retired members of the armed services, active reservists and National Guard members, and we’re honored to support their transition to civilian careers.

Marathon Petroleum proudly offers the following benefits to our employees: competitive pay and bonuses, health insurance, retirement savings plans and relocation assistance for select opportunities.

We also offer an enhanced vacation benefit that recognizes active-duty service. In accordance with our vacation plan, employees with full-time active-duty service in the U.S. Armed Forces are eligible to receive up to 10 years of credit for vacation purposes upon hire.

Visit our Benefits site to learn more or search for Job Openings now.

Southwire is thrilled to announce a multi-year alliance with Envision Racing, one of the founding and most successful teams in Formula E Racing.

Southwire’s vision – We Deliver Power… Responsibly®- is rooted in their sustainability credentials and makes them a perfect fit for Envision Racing. 

As the Wire & Cable Provider to the ABB FIA Formula E World Championship, Southwire has been actively supporting grid modernization throughout North America, helping navigate the complexities that exist with building a sustainable EV charging infrastructure in North America.

Collaborating with a team in the all-electric championship gives Southwire scope to go further, working with US-based OEMs and associated suppliers to develop innovative systems and solutions directly for its domestic market, as the need for sustainable mobility solutions becomes ever more important in our daily lives.

A family business to this day, Southwire wire and cable can be found in almost 50% of houses built in the United States, and they produce half of the cable used to transmit and distribute electricity throughout the nation. Southwire’s products play a key role in the manufacturing of other products across the automotive sector too, offering exceptional quality, and innovative solutions.

Franz Jung, President AESC Europe and UK; VP of Envision Energy; and Chairman of the Board, Envision Racing said, “I am delighted to welcome Southwire as an Official Partner to our team. We look forward to working with them as they revolutionise and build the infrastructure required for the future of electric vehicle adoption.

Sylvain Filippi, Managing Director and CTO added, “We look forward to supporting them as they develop solutions and products that can accelerate the transition to clean, secure and affordable renewable energy and speed up the mass adoption of e-mobility.”

“As Southwire continues to pursue our commitment to remain generationally-sustainable for the next 100 years and beyond, we are inspired by Envision Racing and the broader Envision Group’s passion and dedication to create a world of beautiful energy,” said Burt Fealing, Southwire’s Executive Vice President, General Counsel and Chief Sustainability Officer. “Southwire and Envision Racing are working toward a common goal – to reduce our carbon footprints and create solutions that allow us to better connect in a more electrified world. We are thrilled to announce this alliance and look forward to driving positive change together.

About Envision Racing 

Envision Racing Formula E Team is one of the founding and most successful outfits in the FIA Formula E World Championship and the current World Champions.

Owned by Envision, Envision Racing has sustainability running through its DNA and was created for one simple purpose, to inspire generations to tackle climate change and transition to e-mobility and renewable energy. Both on and off the track, Envision Racing focus on accelerating and promoting innovation and change that will help us to live more sustainably, using their Race Against Climate Change™ program to mobilise fans around the world to be part of this change. 

For further information visit www.envision-racing.com

To learn more about Southwire’s commitment to sustainability, visit www.southwire.com/newsroom.

Download the Schneider Electric™ Sustainability Research Institute report

By Thomas Kwan

By integrating and optimizing new energy systems, ammonia production costs can be significantly reduced, even with high variability in grid energy costs and the intermittent nature of renewable energy.

Driving the Transition to Sustainable Ammonia Production through Advanced Techno-Economic Analysis

The global energy transition and the urgent need to decarbonize the chemicals industry have brought renewed focus on the potential of electrified ammonia production (e-ammonia) as a pathway to sustainable, low-carbon ammonia.

This study is a comprehensive techno-economic analysis, based on a novel modeling approach and extensive sensitivity analysis.

Our research has significant implications for the agriculture and chemical sectors, suggesting that integrating onsite renewable energy and smart control systems can enhance the efficiency and cost-effectiveness of ammonia production, providing a promising avenue for cost savings in chemical production.

Our findings

This study combines systems approach, the integration of digital and electrification technologies, and the comprehensive optimization of the entire production process to achieve the lowest possible costs and highest efficiency. Furthermore, it extensively modeled different cost structures from the grid.

Integration of Renewable Energy and Advanced Process Controls 
The study demonstrates that integrating renewable energy sources and advanced process controls can significantly reduce ammonia production costs from electrified processes (e-ammonia).Reliability through Process Electrification and Digital Technologies 
Smart and flexible production systems that can adapt to grid pricing fluctuations and weather variations (e.g., solar PV and wind energy) can be an advantage. Proper optimization through electrification and digital technologies unlocks these benefits.The importance of hydrogen storage 
Hydrogen storage (a.k.a. hydrogen buffering) is essential in e-ammonia production and cost optimization. It can be used as a seasonal or highly cyclic buffer depending on the energy mix and costs, adapting to system conditions (when smartly managed/controlled, see point 2 above).Significant reduction of emissions 
Emissions from e-ammonia production are dependent on the grid’s emission factor; however, increased reliance on on-site renewables significantly reduces the associated emissions for producing e-ammonia. When produced with 100% renewable energy, the process is virtually free of emissions.

To access the rest of the findings and the full report, click here.

Originally published in GoDaddy’s 2023 Sustainability Report

Honest and Ethical Conduct

We uphold the highest level of professional and ethical standards.

Our company is built on transparency, integrity, and trust. We earn the trust of our customers, employees, and business partners because we have high ethical standards that we expect everyone at GoDaddy to uphold. We proactively review and evolve our ethical standards to help ensure we are equipped to comply with and respond to a continuously changing global regulatory environment.

GoDaddy’s Code of Business Conduct and Ethics

Our Code of Business Conduct and Ethics guides our day-to-day operations and sets forth principles which enable us to do the right thing. The Code applies to every GoDaddy employee, contractor, officer, and director. Our Audit and Finance Committee of the Board of Directors monitors ethics issues raised through our reporting processes and the resulting actions. Our Chief Strategy & Legal Officer, who reports directly to the Chief Executive Officer, is responsible for overseeing and monitoring compliance with the Code. The Code covers a range of topics, including anti-bribery and anti-corruption, anti-discrimination and harassment, confidentiality and security, data privacy, conflicts of interest, and political contributions, among others.

Education and Training 

Our commitment to ethical behavior starts with our employees. From day one, new GoDaddy employees are taught about this commitment. The onboarding process for all new GoDaddy employees includes our DTRT training, which enforces awareness of and compliance with the Code. It also teaches critical ethics topics, such as anti-harassment and discrimination, data protection, social engineering, and security awareness. To support information retention and continued compliance, existing employees must complete DTRT refresher courses yearly. Employees may also receive more targeted training based on their roles and responsibilities in areas like anti-trust, anti-bribery, and anti-corruption.

When vendors and contractors begin working with us, we require them to complete ethics trainings on our Code, data protection, security awareness, and other topics, where relevant. Refresher ethics trainings are also required annually.

Holding Ourselves Accountable 

Acting with integrity means speaking up and holding ourselves accountable. We encourage our employees to report ethics concerns or questions to their supervisor, local management, local People Operations representatives, or the Legal Department. Reports may also be made online or by phone through GoDaddy’s third-party Ethics Helpline, which is available 24 hours a day, 7 days a week and accommodates multiple languages. Reports can be made anonymously, unless prohibited under local law. The helpline can be used by our entire workforce and those outside GoDaddy, including contractors and vendors.

87/100: In 2023, through our annual GoDaddy Voice survey, we achieved an average score of 87 out of 100 on the question, “Do you feel comfortable reporting ethics and compliance issues?”86/100: We achieved an average score of 86 out of 100 on the question, “Does your management maintain high ethical and compliance standards?”

Be a Guardian 

Launched in 2023, GoDaddy’s ‘Be a Guardian’ program recognizes and incentivizes employees who model good compliance practices. By learning how to identify threats, Guardians protect GoDaddy, our customers, and our employees from decisions that can lead to unwanted outcomes. Guardians then apply that knowledge to our daily decisions and interactions and do what’s right to protect what we all work so hard to build.

Building an Ethical and Equitable Supply Chain 

Our contractors and suppliers help us fulfill our mission while following high standards of ethical conduct. To help advance responsible and ethical practices outside of our own operations, we publish a Modern Slavery Act Statement outlining our commitment to managing potential human rights risks and opportunities across our company and supply chain.

As a part of our work to integrate DEIB principles into our business and across our operations, in 2023, we launched a Supplier Diversity Program. This program is focused on realizing the value of diversification within our supply chain by including diverse and small businesses in our sourcing processes. This program helps GoDaddy to develop inclusive products and services for our customers while also supporting our local communities.

We formalized our approach in a Supplier Diversity Policy and intend to facilitate and maintain diverse and small supplier inclusion by:

Actively and consistently expanding our network of diverse and small business vendors.Sourcing and including diverse and small business vendors in the bidding process.Measuring the effectiveness of our Supplier Diversity program on an ongoing basis and evaluating potential areas of opportunity and impact.

Ambitions for 2024 

We continue to strive to uphold standards of excellence and ethics that underpin every part of GoDaddy’s business. We’re focused on emerging and ever-evolving topics such as using GenAI ethically and responsibly, protecting customer data, and mitigating forthcoming risks.

To learn more, read our 2023 Sustainability Report.

###

About this Report 

The GoDaddy 2023 Sustainability Report details our progress toward our corporate sustainability goals, strategies, and initiatives in support of our overarching corporate mission and values. Unless otherwise noted, this report reflects our corporate sustainability performance across our global operations covering the fiscal year period from January 1 to December 31, 2023. To demonstrate our commitment to transparent communication regarding our sustainability progress, we routinely share updates through our website and our annual Sustainability Report. We welcome your questions, comments, and feedback on this report by contacting ESG@GoDaddy.com.

This report references the Global Reporting Initiative (GRI) Standards and includes select Sustainability Accounting Standards Board (SASB) metrics for the Internet Media and Services sector. We also disclose our contributions and progress toward priority UN SDGs. For additional information on how we align with these frameworks and key indicators demonstrating our sustainability performance, please review the Frameworks and Metrics section.

The Albertsons Companies team at our Boise Corporate Office had a fantastic time participating in the Inclusion Diversity Equity Awareness (IDEA) Council’s Third Annual Diversity Day Celebration! We want to express our gratitude to the IDEA Council, our Associate Resource Groups, and our wonderful community partners including American Foundation for Suicide Prevention, Faces of Hope, Idaho Black Community Alliance, Idaho Hispanic Foundation, Idaho Office For Refugees, United Way of Treasure Valley, Wassmuth Center for Human Rights and Women’s & Children’s Alliance, for making this event possible. Participants also gained insights on civic engagement and human rights from Christina Bruce-Bennion, Executive Director of the Wassmuth Center for Human Rights, while enjoying an excellent meal provided by Horsewood Catering. We would like to give a special thanks to Smithfield Foods for supporting this incredible celebration. 

Diversity Day was more than an event; it was a reaffirmation of our core values of building belonging and celebrating diverse perspectives and a day that brought us together as a team to enjoy good food, great company, and shared values.

See original post on LinkedIn and read more about Albertsons Companies and our Recipe for Change on our website.

Originally published by Innovation Forum

Eastman’s circular policy director, Christopher Layton, discusses current progress and trends in developing circular economy models for plastic and packaging with Innovation Forum’s Ian Welsh. They provide guidance on taking a regional approach for greater circularity, useful regulatory approaches, and progress indicators.

Learn more here

Originally published by Innovation Forum

Eastman’s circular policy director, Christopher Layton, discusses current progress and trends in developing circular economy models for plastic and packaging with Innovation Forum’s Ian Welsh. They provide guidance on taking a regional approach for greater circularity, useful regulatory approaches, and progress indicators.

Learn more here

Forests play a crucial role in collecting and filtering the water that countless organisms depend on — including humans. In our planting, harvesting, and road building, we take comprehensive measures to minimize sedimentation and runoff, with the goal of protecting the water quality and aquatic ecosystems. We follow each state’s prescribed “best management practices” as well as our own procedures that have been refined and improved over decades of research and science-based forestry. Following passage of the Clean Water Act in 1972, many states adopted forest management guidelines intended to reduce forestry’s negative effects on waters. At the time, there was little research showing whether these new guidelines worked.

That’s why PotlatchDeltic undertook a landmark study that was the first of its kind among U.S. forest products companies and remains one of the most comprehensive in length, scope and findings.

In 1990, with help from the U.S. Forest Service and the Idaho Department of Lands, we established the Mica Creek Experimental Watershed — an area southeast of Coeur d’Alene, Idaho, comprising the 6,672-acre catchments of Mica Creek, a tributary of the St. Joe River. While the watershed has been the site of numerous research projects over the years, we created this “living laboratory” for one main reason: to conduct a multi-decade study of the effects of modern forest best management practices on stream water quality and aquatic life.

Over the course of the study, we have worked with scientists from the University of Idaho and other academic institutions to collect data on the effects of tree harvesting, road building, and other practices. The results of that research are published in independent, peer-reviewed academic journals such as Forest Science and presented at scientific conferences. In our leadership roles serving on the Idaho Forest Practices Act Committee, we work to incorporate the results of the Mica Creek research into effective and efficient Forest Practices Act rules. The conclusions to date are encouraging. They show that forest management that adheres to contemporary best management practices has little to no adverse effect on streams’ aquatic life.

Key Findings of Mica Creek Research

Stream flows generally increase modestly following tree harvests.Stream temperature in fish-bearing streams within harvest sites increases slightly in the spring and decreases slightly in the summer.Measurable suspended sediment increases in the first spring following thinning or harvesting, and quickly returns to pre-harvest levels.Forest management that adheres to contemporary best practices has no detrimental effect on fish, amphibians, or aquatic insect communities.

The findings from the first 25 years of research comparing treated versus control stands have been summarized and published in numerous scientific journals. In collaboration with the University of Idaho, we continue to collect data on water flow, sedimentation, fish, and other key environmental conditions in the Mica Creek watershed. The watershed is now being managed as a working forest – the forestlands that we harvest, replant, and manage for sustainable production of timber. The research and monitoring that are being conducted now provide an ongoing evaluation of the effectiveness of contemporary best management practices.

Forests play a crucial role in collecting and filtering the water that countless organisms depend on — including humans. In our planting, harvesting, and road building, we take comprehensive measures to minimize sedimentation and runoff, with the goal of protecting the water quality and aquatic ecosystems. We follow each state’s prescribed “best management practices” as well as our own procedures that have been refined and improved over decades of research and science-based forestry. Following passage of the Clean Water Act in 1972, many states adopted forest management guidelines intended to reduce forestry’s negative effects on waters. At the time, there was little research showing whether these new guidelines worked.

That’s why PotlatchDeltic undertook a landmark study that was the first of its kind among U.S. forest products companies and remains one of the most comprehensive in length, scope and findings.

In 1990, with help from the U.S. Forest Service and the Idaho Department of Lands, we established the Mica Creek Experimental Watershed — an area southeast of Coeur d’Alene, Idaho, comprising the 6,672-acre catchments of Mica Creek, a tributary of the St. Joe River. While the watershed has been the site of numerous research projects over the years, we created this “living laboratory” for one main reason: to conduct a multi-decade study of the effects of modern forest best management practices on stream water quality and aquatic life.

Over the course of the study, we have worked with scientists from the University of Idaho and other academic institutions to collect data on the effects of tree harvesting, road building, and other practices. The results of that research are published in independent, peer-reviewed academic journals such as Forest Science and presented at scientific conferences. In our leadership roles serving on the Idaho Forest Practices Act Committee, we work to incorporate the results of the Mica Creek research into effective and efficient Forest Practices Act rules. The conclusions to date are encouraging. They show that forest management that adheres to contemporary best management practices has little to no adverse effect on streams’ aquatic life.

Key Findings of Mica Creek Research

Stream flows generally increase modestly following tree harvests.Stream temperature in fish-bearing streams within harvest sites increases slightly in the spring and decreases slightly in the summer.Measurable suspended sediment increases in the first spring following thinning or harvesting, and quickly returns to pre-harvest levels.Forest management that adheres to contemporary best practices has no detrimental effect on fish, amphibians, or aquatic insect communities.

The findings from the first 25 years of research comparing treated versus control stands have been summarized and published in numerous scientific journals. In collaboration with the University of Idaho, we continue to collect data on water flow, sedimentation, fish, and other key environmental conditions in the Mica Creek watershed. The watershed is now being managed as a working forest – the forestlands that we harvest, replant, and manage for sustainable production of timber. The research and monitoring that are being conducted now provide an ongoing evaluation of the effectiveness of contemporary best management practices.

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