At The Economist’s 10th Sustainability Week, held in London, Cascale CEO Colin Browne joined a panel discussion on supply chain sustainability and the role of business in driving climate action. The session, moderated by Eddie Milev (Economist Impact), explored how companies can balance geopolitical challenges, regulatory pressures, and sustainability goals while maintaining supply chain resilience.

Browne was joined by Lucy Westgarth, Environmental, Social & Governance Lead at Leidos Europe, who brought insights from the defense and public sector supply chains to the discussion. Together, they examined the shifting role of sustainability as an operational priority rather than an afterthought.

“Sustainability used to be the last item on the boardroom agenda—an afterthought,” Browne stated. “Now, it’s a core business function, touching everything from supply chain resilience to legal and financial accountability. Companies that fail to take it seriously will struggle to stay competitive.”

Sustainability in Supply Chains: A Business Imperative, Not a Buzzword

During the discussion, Eddie Milev set the stage by highlighting how supply chains have moved to the forefront of corporate strategy following global disruptions—from the pandemic to shifting geopolitical tensions.

Browne agreed, emphasizing that supply chains are now a defining factor of business success: “Great companies have great supply chains. Sustainability is no longer just about risk mitigation—it’s a business opportunity. Companies that embrace it will set themselves up for success, while those that ignore it will fall behind.”

Westgarth added that within government procurement and defense contracting, sustainability is increasingly tied to resilience and long-term readiness: “Sustainable procurement is about meeting today’s needs without compromising tomorrow. In our industry, resilience is key, and sustainability plays directly into that.”

The Role of Collaboration in Industry Decarbonization

A key focus of Browne’s remarks was the need for deep collaboration between brands, manufacturers, and policymakers to accelerate decarbonization. He explained that no single brand or supplier can tackle emissions alone: “Many brands and retailers use the same factories. No individual company—whether a brand or manufacturer—can solve this alone. The only way to drive real change is through collective action.”

Westgarth echoed this, emphasizing that collaboration is equally critical in public sector supply chains. “Many industries, including defense, are now working together on shared sustainability challenges—whether through accreditation systems, carbon reporting platforms, or collaborative risk assessments. The same needs to happen in consumer goods.”

Browne reinforced that brands and manufacturers must move beyond transactional relationships and build long-term partnerships that embed sustainability into core business decisions.

Supply Chain Resilience & The Geopolitical Challenge

The conversation also touched on reshoring, nearshoring, and geopolitical tensions and how these factors impact sustainability.

Browne cautioned against moving supply chains without considering environmental impact. “If you’re changing suppliers or restructuring your supply chain, consider where you’re moving to. Are you relocating to a country investing in renewables? Can this shift be a double win—both economically and environmentally?”

Westgarth highlighted the complexity of balancing supply chain resilience with sustainability. “For some industries, nearshoring isn’t a simple fix. You might move manufacturing closer, but raw materials still need to be sourced globally. It’s about understanding the full picture.”

What’s Next? Industry Decarbonization & Cascale’s Role

Browne reaffirmed Cascale’s commitment to driving industry-wide decarbonization through collective action, transparency, and measurable impact. He emphasized that companies already know what needs to be done. “The question is no longer whether we can decarbonize. We have the technology, we have the solutions. The real question is: do we have the courage, capacity, and commitment to make it happen?”

Through the Industry Decarbonization Roadmap, Cascale continues to work with its members on practical solutions that support manufacturers and brands in achieving meaningful emissions reductions while maintaining business competitiveness.

Browne closed with a call to action. “Legislation will ebb and flow, but sustainability is not going away. Consumers expect it. Markets demand it. And the planet needs it. The companies that take action now will be the ones best positioned for the future.”

Want to Learn More?

Cascale will continue these critical conversations through its work on the Industry Decarbonization Roadmap and at key gatherings like those at the upcoming Cascale Forum: Ho Chi Minh City this May.

NORTHAMPTON, Mass., March 12, 2025 /3BL/ – 3BL, the leading sustainability and social impact communications partner, is excited to announce Chris Cutino as its new Chief Revenue Officer (CRO). With over 20 years of experience leading high-performing revenue teams and driving strategic growth, Cutino brings deep expertise in revenue optimization, client success, and business development.

As businesses increasingly seek to demonstrate the tangible impact of their sustainability efforts, Cutino will be instrumental in driving the success of 3BL clients. With a proven track record of scaling revenue operations at industry-leading organizations, he brings the expertise to help clients communicate, strategically share, and measure the impact of their responsible business initiatives with greater precision.

Cutino has successfully led revenue teams and elevated customer engagement at industry leaders including Cision, Vocus, and Celtra. Throughout his career, he has demonstrated a remarkable ability to drive business growth, having increased ARR by 53% at Celtra and expanded Cision’s revenue to over $100 million by strengthening new business development and customer engagement.

“Chris joins 3BL at a defining moment. Companies today don’t just need to communicate sustainability — they need to prove its impact. As we help businesses navigate this shift, Chris’s leadership will ensure we not only provide intelligence and strategy but also elevate responsible business as a driver of trust, reputation, and growth,” notes 3BL’s CEO, Charlie Wilkie.

Cutino’s arrival comes at a time of significant momentum for 3BL, marked by substantial enhancements to its analytics capabilities and deeper capabilities in sustainability impact reporting. His appointment reinforces the company’s mission to empower organizations to communicate their initiatives strategically, solidifying their standing as responsible, trusted brands.

“I’m honored to join 3BL, a proven leader in helping organizations transform their sustainability initiatives into measurable business value,” said Cutino. “The exceptional talent here is positioned at a critical inflection point for this industry, and I’m eager to work alongside our dedicated team, clients, and partners to accelerate our momentum. Together, we have the opportunity to revolutionize how organizations communicate their impact and maximize the return on their sustainability investments. I’m ready to roll up my sleeves and get to work.”

To learn more, visit www.3bl.com.

About 3BL 
3BL is the leading sustainability and social impact communications partner, connecting organizations’ stories of purpose and progress with the audiences who matter most.

3BL partners with over 1,500 companies – from global corporations and mid-sized enterprises to NGOs and nonprofits – to elevate their reputations as players in the world of responsible business. We do this through unrivaled news and content distribution, bespoke storytelling support, and our digital media division, TriplePundit.

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