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Mike Shantz, Senior Category Manager for Griffith Foods’ Global Alternative Proteins business, knows the importance of developing alternative proteins to complement traditional animal protein.
“As the world’s population grows to an estimated 10 billion by 2050, finding ways to increase food production with fewer resources is essential to ensuring the health of people as well as our planet,” said Mike. Alternative proteins are sustainable, offer health and nutrition benefits, and are accessible and affordable. According to Mike, Griffith Foods’ Alternative Protein Portfolio meets the taste, texture and flavor variety demands of consumers.
Visit our website and download our Alternative Protein Portfolio to learn more.
At Griffith Foods, our purpose defines who we are, what we do, and why we exist, highlighting what makes us distinct and authentic in the marketplace. We help our partners meet the evolving needs and desires of consumers in ways that respect and sustain the planet. Our care and creativity mean we’ll find the right mix of global reach and local impact to serve the earth and nourish all of us who call it home.
Our Sustainability Platform of People, Planet, and Performance guides how we behave, conduct business, and treat people, ensuring that everything we do leads to responsible growth for our entire ecosystem.
People
We take care of our employees and the communities in which we do business.
Planet
We all share one Earth, and we take environmental action to responsibly care for it.
Performance
We operate ethically and strategically to create a positive impact for our business and for all of those with whom we interact.
View original content here.
International Olympic Committee news
The Winter Youth Olympic Games (YOG) Lausanne 2020 marked a number of Olympic firsts, while captivating the audience with exceptional athletic performances. Now, five years later, the legacy of Lausanne 2020 continues to shape the host region, empowering young people, advancing sports development, promoting the Olympic values and reinforcing sustainable innovations.
The Winter YOG Lausanne 2020 brought together 1,784 athletes from 79 National Olympic Committees (NOCs) across eight venues in Switzerland and France. The event featured rising stars like Chinese freestyle skier Eileen Gu and Korean figure skater You Young who won gold at Lausanne 2020 before competing as elite athletes at the Olympic Winter Games Beijing 2022. Featuring 8 sports and 16 disciplines, the event drew 640,000 spectators and achieved full gender parity. Ski mountaineering, a sport with deep roots in French-speaking Switzerland, and women’s Nordic combined both made their Olympic debut, and ski mountaineering will be on the sports programme at the Olympic Winter Games Milano Cortina 2026. With 4,172 volunteers bringing the vision to life, Lausanne 2020 built a lasting legacy of community and youth empowerment, sustainable innovations and promoted the Olympic values.
Youth and community engagement at every step of the process
Guided by the IOC’s core motto for the YOG, “For the youth, by the youth, with the youth,” local youth engagement was central to Lausanne 2020. Nearly 150,000 students contributed to its success, from designing the mascot (Yodli) to composing the official song, “Start Now”.
Held alongside the YOG, the Lausanne en Jeux! Festival brought vibrant energy to Lausanne and competition venues from St Moritz to Les Tuffes. With the entire YOG Lausanne 2020 attracting 640,000 spectators, Lausanne en Jeux! brought together 200,000 people on Lausanne’s streets, and the festival offered the public over 250 workshops, exhibitions and activities. One of the highlights of the festival was the sports initiations, at which participants, including some 80,000 pupils, could try Olympic sports, sparking dreams of becoming future Olympians.
The success of Lausanne en Jeux! inspired Dakar en Jeux!, a cultural and sporting festival taking place annually in Senegal, as it prepares to host the Youth Olympic Games in 2026. The third edition of Dakar en Jeux! was held in November 2024. It aims to engage Senegalese youth and build excitement in the lead-up to the YOG Dakar 2026.
Lausanne 2020 inspired numerous initiatives, including Vaud Generations Champions, which supports young athletes transitioning to elite sport, while promoting the Olympic values among local young people.
Through the “1 Class – 1 Champion” programme offered by the Vaud Generations Champions, athletes partner with school classes in Vaud for a year, offering students opportunities to attend competitions and participate in sports activities. In the 2022-23 period alone, 1,905 schoolchildren took part in 47 meetings with these inspiring champions.
Promoting Olympic values through supporting athletes
The Lausanne 2020 Education Programme, developed with Athlete365, offered YOG athletes and their entourage interactive resources to support their career paths. The programme included performance and injury-prevention assessments, video content workshops, and engagement with younger athletes and International Sports Federations.
Mental health and training courses, created in collaboration with the University of Lausanne (UNIL), the EPFL and Lausanne University Hospital (CHUV), remain accessible via the CHUV website, extending the programme’s legacy.
Fostering sport across the country
Lausanne 2020 organisers aligned their venue planning with reforms of the IOC’s strategic roadmap, Olympic Agenda 2020, focusing on reducing construction-related emissions and ensuring new venues were built only with clear long-term use plans for the local community.
The YOG Village, known as the Vortex, was designed with this long-term vision in mind. After accommodating athletes during the Games, it was repurposed into student housing, and now provides accommodation for 1,200 students.
The Games also accelerated the redevelopment of the Vaudoise Arena, which hosted ice hockey, hockey 3×3 events as well as the Opening Ceremony. Today, it serves as the home of the Lausanne Hockey Club and a new short-track programme established after the YOG. The outdoor ice rink, Patinoire Yodli, was named after the Lausanne 2020 mascot, and it remains open and free to the public for ice skating practice. A recognised hub for international artistic and sporting events, the Vaudoise Arena is central to Lausanne’s bid to host the 2027 European Figure Skating Championships.
Hosting the YOG competitions allowed venues across Switzerland and France to undergo renovations, expand capacity, and gain invaluable experience in staging Olympic events. These facilities remain active, welcoming global athletes and visitors.
For instance, Les Diablerets, which hosted Alpine skiing events, trained athletes from over 30 national teams ahead of the 2022 Wengen World Cup and the Olympic Winter Games Beijing 2022. Leysin, the site for freestyle skiing and snowboarding, went on to host the Junior Freestyle Ski and Snowboard Championships in 2021.
Inspired by YOG venue upgrades, the Swiss Olympic Park Project was launched to establish training centres for both winter and summer athletes across the country.
The Games as a laboratory for sustainable innovation
The Winter YOG Lausanne 2020 embraced Olympic Agenda 2020 reforms, prioritising sustainability and aligning with the host region’s long-term goals. The Games pioneered the “decentralisation” approach, becoming the first bi-national YOG with events held in both Switzerland and the French Jura. This approach reduced the carbon footprint of the event by leveraging existing venues and local expertise, building community enthusiasm and venue ownership for long-term use. The decentralisation approach set a precedent for future Games editions, exemplified by the Olympic Winter Games Milano Cortina 2026, which will be spread across several regions of Italy.
Lausanne 2020 also set a precedent for sustainable practices, such as prioritising public transport for athletes, staff and spectators. Over 80% of athletes and NOC staff relied exclusively on public transport, significantly cutting emissions.
The Games also served as a testing ground for innovation. Notably, the cauldron, designed by ECAL industrial design students, used eco-responsible wooden pellet fuel – a first in Olympic history.
Lausanne celebrating five years of YOG legacy
Approximately 1,000 students from Vaud participated in a quiz on Olympism and Lausanne 2020’s legacy, which was organised as part of the fifth-anniversary celebrations. The winning class will enjoy a week of snow sports in Leysin, while classes placing second to fifth will have a regional snow sports day.
To mark the fifth anniversary of Lausanne 2020, a celebratory event will be held at the Vaudoise Arena during the Women’s National Cup Final-4 on 25 and 26 January. Activities will include sports initiation sessions in the Arena’s outdoor area and free access to the “Yodli Patinoire”.
LONDON, February 13, 2025 /3BL/ – That viral moment. That spike in engagement. That off-the-charts response rate. Video can make that happen. And Reel Impact Films is showing brands how — free of charge.
For a limited time, RIF is offering a complimentary motion-driven communications diagnostic for purpose-driven brands showing how positioning compelling, high-quality content can increase performance across key indicators of success. Visit reelimpactfilms.com or email info@reelimpactfilms.com to learn more. Mention 3BL to receive a complimentary review.
Motion content results in 1200% more views, 83% more shares, and 95% more retention.* Yet, many companies still rely on legacy print and digital media to disseminate their sustainability content.
Reel Impact Films, founded by multiple New York Times bestselling writer Thomas Kostigen and award-winning documentary film director Tim Neeves, produces short-form, branded content stories for commercial as well as internal and external communications distribution, tailoring content to specific platforms to heighten reaction and response.
“Having spent more than 20 years directing and producing documentaries and films for NGOs, brands, and for commercial production, the explosive growth of sustainability reporting has put the spotlight on both public and private companies to do more social issue storytelling. Our expertise can help brands more quickly overcome messaging challenges and boost engagement among stakeholders of all kinds—shareholders, customers, employees, and B2B partnerships,” Neeves said.
“We’ve identified a strong niche with branded shorts and an alternative distribution model that many companies and organizations aren’t aware of, nor take advantage of,” said Kostigen. “Short-form documentaries can catapult a brand’s success and ignite higher engagement. We can show them how.”
Short-form documentaries can succinctly elevate brand storytelling and promote core corporate values.
Whether it’s a publicly traded technology company turning from simple text to video its annual sustainability report, a fashion brand showcasing recycling efforts, or a financial services company promoting diversity, equity and inclusion, motion-driven content is critical to success in today’s media environment.
RIF’s powerful, proprietary offering is coupled with a unique data and analytics component that complements and promulgates marketing campaigns.
RIF also utilizes Artificial Intelligence to enhance production efficiencies, storytelling impact, and cost savings.
Kostigen further explained, “We use AI in the development process to create efficiencies and utilize our deft experience and subject matter knowledge during production to effect brand authenticity. It allows us to compress production schedules, saving time and money, and to leapfrog the learning challenge that many production companies face; we are deeply familiar with environmental, social, and governance issues.”
To be sure, no matter the process, engagement comes down to story.
“We specialize in putting human faces to stories, and the way in which we do that is unique—reverse engineering stories and weaving goals throughout the narrative. Our films are very much about actionable takeaways. They have a sense of purpose,” Neeves said.
Kostigen is the author of numerous bestselling books on social issues, most recently co-authoring with Academy Award-winning actor. Robert Downey, Jr. He is a former global ethics columnist for Dow Jones, and climate change columnist for USA Today and Discover magazine, as well as writing for film and television. Neeves is a veteran filmmaker whose credits include documentaries and branded content for Netflix, Nat Geo, ITV, NBC, and numerous directed distribution platforms. Both have spent much of their careers crafting stories from urban to off-the-grid locations and have a network of local production service and creative professions around the globe.
RIF concentrates on the European and North American markets, as well as the growing Saudi and MENA region, where it has multiple productions completed and in development. The company has offices in London and Los Angeles.
*per HubSpot
CONTACT:
www.reelimpactfilms.com
info@reelimpactfilms.com
USA: +1 424.738.8845
or
UK: +44 1892 782660