“The depth of impact we can make with Rewriting the Code is truly exciting—the possibilities are limitless.”
Julie Lata, Director of Social Impact at Everpure
Everpure unifies access, simplifies management, and unlocks the value of your data.
CHALLENGES
- A lack of female representation and diverse perspectives in tech
- Limited access to opportunity through workforce development
- Barriers and silos between education and tech companies
Bringing diverse lived experiences to the workforce
The tech industry has never lacked ideas, but it has long lacked representation. Women, especially those from historically excluded backgrounds, remain underrepresented, and companies feel it. Lack of diversity slows innovation, weakens talent pipelines, and makes it harder to meet workforce development and social impact goals.
Everpure wanted to do more than just acknowledge the gap. They wanted to be a part of the solution to closing it.
“It’s critical to attract and retain top talent from a variety of lived experiences,” said Julie Lata, Director of Social Impact at Everpure and Executive Director of the Pure Good Foundation. “When each person at the table looks at a program through a different lens, collectively, we can come up with the best solution to that challenge.”
On the other side of the table, the absence of community creates a deep sense of isolation before careers even begin.
“When I look around and don’t see many people that look like me, I often feel like I don’t belong,” said University of Roehampton software engineering student Keisha Geyrozaga. “Having that feeling is important.”
This lack of belonging and support is a structural issue that starts early. Everpure knew they needed to start addressing the issue earlier in the talent pool, specifically targeting high-potential students before they enter the workforce.
“When women only make up 10% of a computer science classroom, they’re isolated before they’ve even started,” Julie said.
SOLUTION
- Experiential learning and engagement at RTC events
- Comprehensive employee-driven support and mentorship
- Strategic financial commitment through grants from the Pure Good Foundation and employee giving programs
Leveling the playing field with a trusted partner
Everpure already had a powerful engine for social impact: the Pure Good Foundation channels employee energy, financial resources, and corporate values into meaningful impact, especially in workforce development. But to move the needle on workforce development, traditional philanthropy wasn’t enough. Everpure and the Pure Good Foundation wanted to expand access to tech careers, build genuine relationships with emerging talent, and create on-ramps for underrepresented women who often feel excluded.
They found the right partner in Rewriting the Code (RTC). What began modestly with a few employee volunteers quickly expanded into a multi-faceted social impact program. Today, employees and executives engage with RTC’s community through conferences, mentoring, executive panels, on-site networking opportunities, and other career-shaping experiences.
“We’re all about breaking down silos and engaging high-potential talent in unique ways,” Julie said. “Working with RTC gives us the opportunity to build really authentic relationships with college students and early-in-career professionals who are exploring the world of tech.”
What really sets Everpure and the Pure Good Foundation’s relationship with RTC apart is their willingness to engage in fresh, new ways. It’s relatively easy to award grant funding, but supporting ongoing engagement is much harder. RTC visits the Everpure campus, attends their user conference, participates in executive panels and speed mentoring sessions, and even goes the extra mile to intentionally recruit RTC members for events based on where they are in their pursuit of a career or their university degree.
With RTC providing deep community insight, innovation, and operational support, Everpure and the Pure Good Foundation are deepening their community impact and widening pathways to careers in the tech sector.
Building lasting relationships with emerging talent
The partnership has a profound impact on the women it reaches, opening doors that university alone can’t. For Everpure, that means delivering meaningful progress toward workplace development.
“We open up a whole new world,” Julie said. “In college, you learn methodology and practice, but engaging with our employees brings color and life to these concepts — connecting women with the on-ramps into companies like ours and into tech companies at large.”
RTC members, whom Julie calls Scholars, gain insider access rarely afforded to students: major tech conferences, conversations with product engineers, and exposure to real decision-making environments. It also helps Everpure build early relationships with the kind of diverse talent the industry needs.
RTC staff and RTC members make great efforts to engage with Everpure employees and the Pure Good Foundation, allowing the members to get the most out of the experiences offered and build organic relationships with Everpure employees and executives.
The impact is especially visible at Pure Storage’s Pure//Accelerate events. Through experiential learning, these events help students and early career professionals envision a future in tech, and provide warm connections that are otherwise inaccessible.
“It can be pretty intimidating to walk into a tech conference and sit around a table with executives and high powered individuals. We see these young women shine in that moment. They don’t wilt. They don’t pull back. They lean in, they make space for themselves, and they really support each other,” Julie said. “They’re sharing ideas and best practices. They’re talking about internship opportunities, courses they’ve taken, companies they’ve worked with, opportunities that they’ve found, and they’re there to engage and be part of this larger community.”
Scholars attend keynotes, explore the innovation floor, and take part in speed mentoring sessions, where they engage strategically with executives.
“All of this increases their interest in exploring roles in tech and opens the doorway to our industry,” Julie said. “It’s one of our executives’ favorite activities. The energy, enthusiasm, and tenacity that RTC Scholars bring to our events are unmatched.”
“We open up a whole new world and connect women with the on-ramps into companies like ours and into tech companies at large.”
JULIE LATA, DIRECTOR OF SOCIAL IMPACT AT EVERPURE
RESULTS
- Increased number of female interns and full-time employees in the pipeline
- Students gained confidence and sense of belonging through executive and technical mentorship
- Current employees gained fresh perspectives and feeling of community
A ‘life-changing’ look behind the curtain
For Keisha, an RTC member, attending Pure//Accelerate London was a turning point. As a final year software engineering student, she wanted to sharpen her professional skills and explore where her future in tech could go.
“Attending the conference gave me insights you can’t get from videos or slides. Seeing all these amazing people and hearing their experiences and knowledge in person made it real,” she said.
The event gave Keisha access few students ever receive: direct conversations with executives, mentors, and technical leaders. Before the event, she hadn’t heard of Everpure. Afterward, she left impressed by the company’s technology and its commitment to creating opportunities for women in tech.
“What Everpure is doing is amazing. They’re revolutionizing tech, while changing the game and offering more opportunities to women,” Keisha said. “This event and their partnership with Rewriting the Code showed me there’s so much room to grow.”
Most importantly, the conference gave Keisha more confidence and a sense of belonging. “The event genuinely changed my life for the better,” she added. “It showed me that women have a place in this industry and we have a right to be here. It eased my fears about being different in a male-dominated field. Rewriting the Code and Everpure are changing that for us.”
“What Everpure is doing is amazing. They’re revolutionizing tech, while changing the game and offering more opportunities to women.”
KEISHA GEYROZAGA, SOFTWARE ENGINEERING STUDENT
Building a stronger, more future-ready workforce
Everpure’s partnership with RTC has become a cornerstone of its workplace development and social impact strategy, making a tangible impact for populations that have historically been underrepresented in the tech sector. With RTC, Everpure and the Pure Good Foundation can move outside the box to create the biggest impact possible.
“We’re constantly iterating, changing the way the program is structured, looking to make it more beneficial for the members who attend, and for our executives and employees who participate,” Julie said. “We’re breaking down barriers between the education space and the tech workforce, pulling back the curtain and helping young women get excited about the opportunity of joining a tech company.”
The value flows in both directions. Everpure employees get to engage with a new generation of tech talent, gaining exposure to new perspectives on AI and innovation as well as a front-row seat to what this generation expects from the workplace.
“It’s a two-way conversation. You get back even more than you give because these women are brilliant, bright, and determined,” Julie said. “It’s an honor, frankly, to get to be in the room and listen to the types of questions they ask, but also how they ask the questions and what they’re interested in exploring. They push back and ask hard questions, and that makes our entire engine stronger.”
Relationships built at events turn into ongoing connections, with Scholars reaching out to Everpure employees when they need career advice or a warm introduction to someone in their network. Everpure employees are invested in the Scholars’ success. In one instance, an executive mentor told dozens of Scholars, “If you see an opportunity, message me, and I’ll connect you.”
While direct hiring isn’t the primary focus, the partnership naturally strengthens Everpure’s talent pipeline. RTC members are already joining as interns and full-time employees, while many more are expanding their networks and gaining career confidence.
“We’re focused on that social impact component,” Julie said. “How many more doors are being opened because of our work? And how is it changing the way these young women see themselves?”
“It’s a two-way conversation. You get back even more than you give because these women are brilliant, bright, and determined.”
JULIE LATA, DIRECTOR OF SOCIAL IMPACT AT EVERPURE
A growing partnership where the sky’s the limit
Just like RTC members, Julie calls the RTC team “the best and the brightest.” They always focus on the member experience, ensuring the program is focused on delivering the best outcomes possible.
“They’re consistently putting themselves in the mindset of their members and asking, ‘How would this feel and look to them?’ If they don’t know the answer, they go out to membership and ask, ‘What would you want out of this experience? How can we better tailor our opportunities to match what you need and want?’ That’s the hard work,” Julie says.
Everpure and the Pure Good Foundation recognize that partnering with RTC as a long-term investment in the future. They feel privileged to work with a team who’s willing to match their levels of energy and effort.
“The team at RTC is fantastic. They’re responsive, thoughtful and creative, and there’s a very strong sense of support and community camaraderie,” Julie said. “Whenever we have a hair-brained idea about engaging in a different way, they’re always up for trying something new. They treat us like we’re their only partner in many ways.”
Looking ahead, Everpure and the Pure Good Foundation sees enormous opportunity to expand the partnership globally. They’ve been very engaged in the California headquarters and are seeing emerging engagement in the United Kingdom, Ireland, and India. Even though the team is proud of what they have now, there’s so much potential as the relationship deepens.
“This multifaceted partnership with RTC is absolutely essential for us as we think about our workforce development portfolio, our dedication to creating opportunity for all, and our consistent commitment to breaking down barriers so that more people can access rewarding careers in the technology space,” Julie said.
It’s a partnership that benefits the company, the tech industry, and society.
“Every interaction I have with an RTC member leaves me feeling better about the future, because I know it’s in their hands,” she said. “The depth of impact we can make with Rewriting the Code is truly exciting—the possibilities are limitless.”
