BIRMINGHAM, Ala., Feb. 1, 2026 /PRNewswire/ — Twenty-five years ago, Church of the Highlands launched its first service with a simple foundation: prayer, faith, and a calling to help people grow in their relationship with God. What began in a borrowed auditorium has since become a movement impacting communities across Alabama, Georgia, and beyond—yet church leaders say the heart of the mission has never changed.

Leading Today and Building for the Future

After years of intentional preparation and prayerful planning, Mark Pettus stepped into the role of Lead Pastor in February 2025. Chris Hodges continues to serve as Founding Pastor—providing spiritual leadership and counsel for the church’s future.

The transition reflects Highlands’ longstanding commitment to leadership development, clarity, and sustainability—ensuring the mission remains strong for generations to come.

This vision for the future is already taking shape. Today, Church of the Highlands launches its newest campus in Prattville, Alabama. Lead Pastor Mark Pettus also announced the church’s next campus launch scheduled for this spring in Peachtree City, Georgia.

Alongside these milestones, the church continues to invest in long-term community impact, with construction underway for a permanent Dream Center location in Montgomery, Alabama, and a new permanent campus building under construction in Oxford, Alabama.

As the church reflects on its past, its leadership remains focused on the present and the future. Pettus emphasized that the 25-year milestone is not a conclusion, but a launching point.

“This anniversary is about celebrating the last 25 years of God’s faithfulness, recognizing what He is doing right now, and responding with faith for what’s ahead,” he said. “We’re committed to helping every person take their next step with God, raising up the next generation of leaders, and continuing to serve our communities with excellence and compassion.”

A significant part of that future includes developing leaders and investing in the next generation. Through Highlands College, the church has trained nearly 1,400 students who now serve in ministry roles around the country and the world. The church also continues to support church-planting efforts and leadership development initiatives that extend its impact far beyond its own campuses.

From Humble Beginnings to Widespread Impact

From its first service in a high school auditorium to a multi-campus presence today, Church of the Highlands has grown while remaining focused on its mission to help people Know God, Find Freedom, Discover Purpose, and Make a Difference. The church now serves 26 campuses across Alabama and Georgia. Over the past 25 years, more than 390,000 individuals have made decisions to follow Jesus, thousands have found community through small groups, and over 21,800 volunteers, known as the Dream Team, are currently serving faithfully to create welcoming, life-giving environments.

“The best part of Highlands has always been the people,” said Pettus. “Behind every number is a name, behind every name is a story, and behind every story is a life that matters deeply to God – and to us.”

Impact Beyond the Church Walls

Beyond weekly services, Church of the Highlands has consistently prioritized serving communities in tangible ways. Through initiatives like its annual Serve Day, correctional ministry outreach, Dream Centers, and partnerships with local organizations, the church mobilizes thousands of volunteers each year to meet real needs. Highlands currently ministers weekly in 29 correctional facilities, offering hope and spiritual support, while Serve Day alone engages over 19,000 volunteers annually in projects that strengthen neighborhoods, schools, and families.

Founded on February 4, 2001, Church of the Highlands was established on a commitment to prayer—a commitment that remains central 25 years later. Before the church met for its first Sunday, the launch team prayed for 21 days to set the foundation. Each year, the church continues this legacy by beginning with 21 Days of Prayer, reaffirming its belief that spiritual growth, leadership, and community impact flow from seeking God first.

“When Church of the Highlands began, we had no way of knowing what it would become,” said Chris Hodges, Founding Pastor of Church of the Highlands. “We simply trusted God, focused on serving people, and took one step at a time. Twenty-five years later, that same heart for God and our community continues to guide our church.”

25 Years—and Counting

As Church of the Highlands marks 25 years of ministry, its leaders are clear that the story is still being written.

With a foundation built on prayer, a commitment to people, and a vision anchored in faith, Church of the Highlands moves forward confident that its greatest impact is still to come.

About Church of the Highlands:
Church of the Highlands is a life-giving local church with 26 campuses across Alabama and Georgia. With a mission to help people Know God, Find Freedom, Discover Purpose, and Make a Difference, Highlands exists to transform lives and communities through faith and service.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/25-years-and-counting-church-of-the-highlands-marks-a-milestone-of-impact-and-looks-ahead-to-the-future-302675652.html

SOURCE Church of the Highlands

BIRMINGHAM, Ala., Feb. 1, 2026 /PRNewswire/ — Twenty-five years ago, Church of the Highlands launched its first service with a simple foundation: prayer, faith, and a calling to help people grow in their relationship with God. What began in a borrowed auditorium has since become a movement impacting communities across Alabama, Georgia, and beyond—yet church leaders say the heart of the mission has never changed.

Leading Today and Building for the Future

After years of intentional preparation and prayerful planning, Mark Pettus stepped into the role of Lead Pastor in February 2025. Chris Hodges continues to serve as Founding Pastor—providing spiritual leadership and counsel for the church’s future.

The transition reflects Highlands’ longstanding commitment to leadership development, clarity, and sustainability—ensuring the mission remains strong for generations to come.

This vision for the future is already taking shape. Today, Church of the Highlands launches its newest campus in Prattville, Alabama. Lead Pastor Mark Pettus also announced the church’s next campus launch scheduled for this spring in Peachtree City, Georgia.

Alongside these milestones, the church continues to invest in long-term community impact, with construction underway for a permanent Dream Center location in Montgomery, Alabama, and a new permanent campus building under construction in Oxford, Alabama.

As the church reflects on its past, its leadership remains focused on the present and the future. Pettus emphasized that the 25-year milestone is not a conclusion, but a launching point.

“This anniversary is about celebrating the last 25 years of God’s faithfulness, recognizing what He is doing right now, and responding with faith for what’s ahead,” he said. “We’re committed to helping every person take their next step with God, raising up the next generation of leaders, and continuing to serve our communities with excellence and compassion.”

A significant part of that future includes developing leaders and investing in the next generation. Through Highlands College, the church has trained nearly 1,400 students who now serve in ministry roles around the country and the world. The church also continues to support church-planting efforts and leadership development initiatives that extend its impact far beyond its own campuses.

From Humble Beginnings to Widespread Impact

From its first service in a high school auditorium to a multi-campus presence today, Church of the Highlands has grown while remaining focused on its mission to help people Know God, Find Freedom, Discover Purpose, and Make a Difference. The church now serves 26 campuses across Alabama and Georgia. Over the past 25 years, more than 390,000 individuals have made decisions to follow Jesus, thousands have found community through small groups, and over 21,800 volunteers, known as the Dream Team, are currently serving faithfully to create welcoming, life-giving environments.

“The best part of Highlands has always been the people,” said Pettus. “Behind every number is a name, behind every name is a story, and behind every story is a life that matters deeply to God – and to us.”

Impact Beyond the Church Walls

Beyond weekly services, Church of the Highlands has consistently prioritized serving communities in tangible ways. Through initiatives like its annual Serve Day, correctional ministry outreach, Dream Centers, and partnerships with local organizations, the church mobilizes thousands of volunteers each year to meet real needs. Highlands currently ministers weekly in 29 correctional facilities, offering hope and spiritual support, while Serve Day alone engages over 19,000 volunteers annually in projects that strengthen neighborhoods, schools, and families.

Founded on February 4, 2001, Church of the Highlands was established on a commitment to prayer—a commitment that remains central 25 years later. Before the church met for its first Sunday, the launch team prayed for 21 days to set the foundation. Each year, the church continues this legacy by beginning with 21 Days of Prayer, reaffirming its belief that spiritual growth, leadership, and community impact flow from seeking God first.

“When Church of the Highlands began, we had no way of knowing what it would become,” said Chris Hodges, Founding Pastor of Church of the Highlands. “We simply trusted God, focused on serving people, and took one step at a time. Twenty-five years later, that same heart for God and our community continues to guide our church.”

25 Years—and Counting

As Church of the Highlands marks 25 years of ministry, its leaders are clear that the story is still being written.

With a foundation built on prayer, a commitment to people, and a vision anchored in faith, Church of the Highlands moves forward confident that its greatest impact is still to come.

About Church of the Highlands:
Church of the Highlands is a life-giving local church with 26 campuses across Alabama and Georgia. With a mission to help people Know God, Find Freedom, Discover Purpose, and Make a Difference, Highlands exists to transform lives and communities through faith and service.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/25-years-and-counting-church-of-the-highlands-marks-a-milestone-of-impact-and-looks-ahead-to-the-future-302675652.html

SOURCE Church of the Highlands

TEMPE, Ariz., Feb. 1, 2026 /PRNewswire/ — Dutch Bros is inviting customers to have their cake and drink it too with new decadent flavors. The Pink Velvet Mocha and Luvstruck Rebel are this season’s romantic drink selections now available at all 1,081+ Dutch Bros locations, while supplies last!

  • The Pink Velvet Mocha is a flirty treat with a pink velvet inspired flavor complete with pink velvet frosting Soft Top®. Try it as an iced mocha, mocha Freeze or shake!
  • The Luvstruck Rebel is a romance of blackberry and vanilla mixed with our exclusive Dutch Bros Rebel® energy drink topped with a layer of pink velvet frosting Soft Top®. Best enjoyed blended as a Rebel energy drink or lemonade!

To share even more love this month, Dutch Bros will give back to the communities it serves by hosting its annual Dutch Luv® Day of Giving. On February 13, the Dutch Bros Foundation® will donate $1 for every drink sold to local organizations focused on addressing hunger and food insecurity.

“This year’s Dutch Luv season brings two new special flavors and a chance to pour extra love into our communities with any drink purchase during our Dutch Luv® Day of Giving,” said Tana Davila, chief marketing officer at Dutch Bros. “Dutch Bros is committed to supporting the neighborhoods we serve. We’re thankful for the opportunity to partner with the Dutch Bros Foundation®, our incredible crews and our loyal customers who make this giveback so meaningful each year.”

Dutch Luv® Day of Giving partners are selected by local operators to make the biggest impact in their communities. This year’s beneficiaries include Central California Food Bank, San Antonio Food Bank, Utah Food Bank, Community Food Bank of Southern Arizona and more. 

About Dutch Bros Coffee
Dutch Bros Coffee® is a fun-loving, mind-blowing drive-thru coffee company dedicated to making a massive difference one cup at a time. Dutch Bros was founded in Grants Pass, Oregon in 1992 and is now sharing its vibrant culture and fully customizable drinks at 1,081+ locations and counting across 24 states. Dutch Bros serves a wide variety of unique, handcrafted beverages such as its exclusive Dutch Bros Rebel® energy drink, specialty coffee, nitrogen-infused cold brew, teas, lemonades, sodas and more.

Dutch Bros is wholeheartedly focused on radiating kindness and sharing the Dutch Luv®. In addition to its mission of speed, quality and service, the Dutch Bros Foundation® is passionate about giving back to the communities it serves. Through local giving and annual nation-wide initiatives, the Dutch Bros Foundation makes impactful contributions to causes across the country.

To learn more about Dutch Bros, visit www.dutchbros.com, follow Dutch Bros Coffee on Instagram, Facebook & TikTok, and download the Dutch Bros app to order ahead, earn points and score rewards!

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/dutch-bros-launches-decadent-drinks-to-celebrate-dutch-luv-302673178.html

SOURCE Dutch Bros Coffee

New Net Zero Speaks episode explains why electrification is “unstoppable,” and what policy sequencing means in practice.

NEW YORK, Feb. 1, 2026 /PRNewswire/ — The Planet Classroom Network, in association with the Protect Our Planet (POP) Movement, announces a new episode of Net Zero Speaks featuring Gernot Wagner , climate economist at Columbia Business School, Faculty Director of the Climate Knowledge Initiative, and author of six books including Climate Shock and Geoengineering: The Gamble. In conversation with host Ana Hanhausen, Wagner offers a clear assessment of what’s getting worse, what’s accelerating faster than expected, and what credible net zero requires.

 

Gernot Wagner: “The power sector problem has been solved… The electrification of that is unstoppable. It’s not if, it’s when.” 

Wagner points to rapid deployment dynamics—from Texas solar growth to the reality that clean technologies like solar panels and batteries have become commodities—while underscoring that policy still matters, especially around permitting reform, grid connection, and enabling infrastructure.

Planet Classroom’s Co-Founder and CEO C. M. (Cathy) Rubin notes: “Gernot’s message is practical and urgent: ‘follow the money.’ If net zero is credible, you’ll see real investment plans—not just offsets—and the public should be able to track that transparency.”

  • Reality check: “Things are a lot worse than most of us realize,” but electrification is accelerating faster than predicted.
  • Texas vs. California solar: Rapid growth driven by economics, not politics.
  • Policy sequencing: “First… get the price down of the good stuff… [then] price the bad stuff.”
  • Delhi to Detroit example: India’s coal tax raises revenue that can subsidize what should scale.
  • Carbon pricing: Valuable, but not the only lever; permitting, grid buildout, and software matter.
  • Corporate net zero: “Putting your money where your mouth is” and avoiding overreliance on offsets.
  • Solar geoengineering: “Let’s do the research… Should we be deploying it today? No.” Governance will be imperfect.

🎬 Watch Net Zero Speaks with Gernot Wagner on the Planet Classroom YouTube channel

About the Protect Our Planet (POP) Movement
The Protect Our Planet (POP) Movement mobilizes youth worldwide to take collective climate action aligned with the UN Sustainable Development Goals (SDGs), empowering young people to implement innovative solutions and drive systemic change.

About the Planet Classroom Network
The Planet Classroom Network, organized by CMRubinWorld, connects artists, scientists, and innovators to entertain, educate, and empower youth. Supported by 35+ global cultural organizations, Planet Classroom curates original content for Net Zero Speaks, Problem Solvers, and AI for a Better World.

www.cmrubinworld.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/columbia-economist-gernot-wagner-on-planet-classroom-follow-the-money-302675702.html

SOURCE Planet Classroom Network

New Net Zero Speaks episode explains why electrification is “unstoppable,” and what policy sequencing means in practice.

NEW YORK, Feb. 1, 2026 /PRNewswire/ — The Planet Classroom Network, in association with the Protect Our Planet (POP) Movement, announces a new episode of Net Zero Speaks featuring Gernot Wagner , climate economist at Columbia Business School, Faculty Director of the Climate Knowledge Initiative, and author of six books including Climate Shock and Geoengineering: The Gamble. In conversation with host Ana Hanhausen, Wagner offers a clear assessment of what’s getting worse, what’s accelerating faster than expected, and what credible net zero requires.

 

Gernot Wagner: “The power sector problem has been solved… The electrification of that is unstoppable. It’s not if, it’s when.” 

Wagner points to rapid deployment dynamics—from Texas solar growth to the reality that clean technologies like solar panels and batteries have become commodities—while underscoring that policy still matters, especially around permitting reform, grid connection, and enabling infrastructure.

Planet Classroom’s Co-Founder and CEO C. M. (Cathy) Rubin notes: “Gernot’s message is practical and urgent: ‘follow the money.’ If net zero is credible, you’ll see real investment plans—not just offsets—and the public should be able to track that transparency.”

  • Reality check: “Things are a lot worse than most of us realize,” but electrification is accelerating faster than predicted.
  • Texas vs. California solar: Rapid growth driven by economics, not politics.
  • Policy sequencing: “First… get the price down of the good stuff… [then] price the bad stuff.”
  • Delhi to Detroit example: India’s coal tax raises revenue that can subsidize what should scale.
  • Carbon pricing: Valuable, but not the only lever; permitting, grid buildout, and software matter.
  • Corporate net zero: “Putting your money where your mouth is” and avoiding overreliance on offsets.
  • Solar geoengineering: “Let’s do the research… Should we be deploying it today? No.” Governance will be imperfect.

🎬 Watch Net Zero Speaks with Gernot Wagner on the Planet Classroom YouTube channel

About the Protect Our Planet (POP) Movement
The Protect Our Planet (POP) Movement mobilizes youth worldwide to take collective climate action aligned with the UN Sustainable Development Goals (SDGs), empowering young people to implement innovative solutions and drive systemic change.

About the Planet Classroom Network
The Planet Classroom Network, organized by CMRubinWorld, connects artists, scientists, and innovators to entertain, educate, and empower youth. Supported by 35+ global cultural organizations, Planet Classroom curates original content for Net Zero Speaks, Problem Solvers, and AI for a Better World.

www.cmrubinworld.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/columbia-economist-gernot-wagner-on-planet-classroom-follow-the-money-302675702.html

SOURCE Planet Classroom Network

Established through the ongoing partnership between Universal Music Group and nonprofit REVERB, the “Universal Music Group x REVERB Amplifier Award” honors artists who have consistently used their music and platform to drive meaningful, positive change

HOLLYWOOD, Calif., Jan. 31, 2026 /PRNewswire/ — Three-time Grammy® award-winning artist Olivia Rodrigo has been named the recipient of the fourth annual Universal Music Group x REVERB Amplifier Award, recognizing her outstanding commitment to driving positive change through her music, platform, and direct engagement with fans. The award was presented at Sir Lucian Grainge’s 2026 Music is Universal Artist Showcase, one of the most anticipated events during music’s biggest weekend.

Created to spotlight artists who meaningfully use their voice and reach to drive positive change, the Universal Music Group x REVERB Amplifier Award celebrates those who go beyond awareness to inspire real-world action. Rodrigo joins a growing legacy of artists recognized for integrating purpose into their artistry and fan communities.

The award was presented by Sir Lucian Grainge, Chairman and CEO of Universal Music Group, and Lauren Sullivan and Adam Gardner, Co-Founders and Co-Executive Directors of REVERB — the leading organization driving environmental sustainability across the music industry, mobilizing millions of music fans to take action, and amplifying social and environmental nonprofit campaigns through the cultural power of music.

“Receiving the UMG x Reverb Amplifier Award is an incredible honor, and I’m deeply grateful to everyone who made this moment possible—Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope. This award is an important reminder in the belief that artists can be a force for real, lasting change,” said Olivia Rodrigo. “Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”

The Amplifier Award reflects the expanded partnership between Universal Music Group and REVERB. Together, the partnership underscores a shared belief that artists have a unique ability to mobilize communities and create positive change onstage, online, and beyond.

“Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, Chief Impact Officer/Executive VP, Universal Music Group. She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honor to recognize her as our Amplifier Award recipient.”

“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Lauren Sullivan, Co-Founder of REVERB. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”

The presentation of the Amplifier Award at Sir Lucian Grainge’s 2026 Artist Showcase reinforces music’s most celebrated weekend as not only a recognition of artistic excellence but also a platform for leadership, responsibility, and collective action within the global music community.

Universal Music Group Chairman & CEO, Sir Lucian Grainge’s Music Is Universal 2026 Artist Showcase took place on Saturday Jan 31, 2026 at NYA Studios in Los Angeles, CA.

About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.

About REVERB
REVERB is the music industry’s leading sustainability partner. For more than 20 years, the nonprofit has harnessed the cultural power of music to drive real-world change. Founded in 2004 by environmentalist Lauren Sullivan and Guster frontman Adam Gardner, REVERB has partnered with festivals, venues, industry leaders and hundreds of artists across all genres, including Billie Eilish, Dave Matthews Band, Lorde, Dead & Company, Tyler Childers, Tame Impala, Jack Johnson, and many more. Together with REVERB, they’ve greened thousands of concerts, eliminated millions of single-use plastic bottles, mobilized 8.5 million fan actions for nonprofits, brought large-scale clean energy solutions to live music, and raised $26 million for environmental and social causes. With its 360-degree model — from backstage operations and touring logistics to fan engagement and stewarding funds on behalf of partners  — REVERB makes it easy for artists and the music industry to reduce their footprint, while amplifying their collective voice for a healthier planet. Learn more at http://reverb.org.

Photos: Lester Cohen/Getty Images for Universal Music Group
Click HERE for Images.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/olivia-rodrigo-receives-the-fourth-annual-universal-music-group-x-reverb-amplifier-award-302675683.html

SOURCE Universal Music Group

Established through the ongoing partnership between Universal Music Group and nonprofit REVERB, the “Universal Music Group x REVERB Amplifier Award” honors artists who have consistently used their music and platform to drive meaningful, positive change

HOLLYWOOD, Calif., Jan. 31, 2026 /PRNewswire/ — Three-time Grammy® award-winning artist Olivia Rodrigo has been named the recipient of the fourth annual Universal Music Group x REVERB Amplifier Award, recognizing her outstanding commitment to driving positive change through her music, platform, and direct engagement with fans. The award was presented at Sir Lucian Grainge’s 2026 Music is Universal Artist Showcase, one of the most anticipated events during music’s biggest weekend.

Created to spotlight artists who meaningfully use their voice and reach to drive positive change, the Universal Music Group x REVERB Amplifier Award celebrates those who go beyond awareness to inspire real-world action. Rodrigo joins a growing legacy of artists recognized for integrating purpose into their artistry and fan communities.

The award was presented by Sir Lucian Grainge, Chairman and CEO of Universal Music Group, and Lauren Sullivan and Adam Gardner, Co-Founders and Co-Executive Directors of REVERB — the leading organization driving environmental sustainability across the music industry, mobilizing millions of music fans to take action, and amplifying social and environmental nonprofit campaigns through the cultural power of music.

“Receiving the UMG x Reverb Amplifier Award is an incredible honor, and I’m deeply grateful to everyone who made this moment possible—Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope. This award is an important reminder in the belief that artists can be a force for real, lasting change,” said Olivia Rodrigo. “Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”

The Amplifier Award reflects the expanded partnership between Universal Music Group and REVERB. Together, the partnership underscores a shared belief that artists have a unique ability to mobilize communities and create positive change onstage, online, and beyond.

“Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, Chief Impact Officer/Executive VP, Universal Music Group. She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honor to recognize her as our Amplifier Award recipient.”

“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Lauren Sullivan, Co-Founder of REVERB. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”

The presentation of the Amplifier Award at Sir Lucian Grainge’s 2026 Artist Showcase reinforces music’s most celebrated weekend as not only a recognition of artistic excellence but also a platform for leadership, responsibility, and collective action within the global music community.

Universal Music Group Chairman & CEO, Sir Lucian Grainge’s Music Is Universal 2026 Artist Showcase took place on Saturday Jan 31, 2026 at NYA Studios in Los Angeles, CA.

About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.

About REVERB
REVERB is the music industry’s leading sustainability partner. For more than 20 years, the nonprofit has harnessed the cultural power of music to drive real-world change. Founded in 2004 by environmentalist Lauren Sullivan and Guster frontman Adam Gardner, REVERB has partnered with festivals, venues, industry leaders and hundreds of artists across all genres, including Billie Eilish, Dave Matthews Band, Lorde, Dead & Company, Tyler Childers, Tame Impala, Jack Johnson, and many more. Together with REVERB, they’ve greened thousands of concerts, eliminated millions of single-use plastic bottles, mobilized 8.5 million fan actions for nonprofits, brought large-scale clean energy solutions to live music, and raised $26 million for environmental and social causes. With its 360-degree model — from backstage operations and touring logistics to fan engagement and stewarding funds on behalf of partners  — REVERB makes it easy for artists and the music industry to reduce their footprint, while amplifying their collective voice for a healthier planet. Learn more at http://reverb.org.

Photos: Lester Cohen/Getty Images for Universal Music Group
Click HERE for Images.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/olivia-rodrigo-receives-the-fourth-annual-universal-music-group-x-reverb-amplifier-award-302675683.html

SOURCE Universal Music Group

Established through the ongoing partnership between Universal Music Group and nonprofit REVERB, the “Universal Music Group x REVERB Amplifier Award” honors artists who have consistently used their music and platform to drive meaningful, positive change

HOLLYWOOD, Calif., Jan. 31, 2026 /PRNewswire/ — Three-time Grammy® award-winning artist Olivia Rodrigo has been named the recipient of the fourth annual Universal Music Group x REVERB Amplifier Award, recognizing her outstanding commitment to driving positive change through her music, platform, and direct engagement with fans. The award was presented at Sir Lucian Grainge’s 2026 Music is Universal Artist Showcase, one of the most anticipated events during music’s biggest weekend.

Created to spotlight artists who meaningfully use their voice and reach to drive positive change, the Universal Music Group x REVERB Amplifier Award celebrates those who go beyond awareness to inspire real-world action. Rodrigo joins a growing legacy of artists recognized for integrating purpose into their artistry and fan communities.

The award was presented by Sir Lucian Grainge, Chairman and CEO of Universal Music Group, and Lauren Sullivan and Adam Gardner, Co-Founders and Co-Executive Directors of REVERB — the leading organization driving environmental sustainability across the music industry, mobilizing millions of music fans to take action, and amplifying social and environmental nonprofit campaigns through the cultural power of music.

“Receiving the UMG x Reverb Amplifier Award is an incredible honor, and I’m deeply grateful to everyone who made this moment possible—Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope. This award is an important reminder in the belief that artists can be a force for real, lasting change,” said Olivia Rodrigo. “Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”

The Amplifier Award reflects the expanded partnership between Universal Music Group and REVERB. Together, the partnership underscores a shared belief that artists have a unique ability to mobilize communities and create positive change onstage, online, and beyond.

“Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, Chief Impact Officer/Executive VP, Universal Music Group. She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honor to recognize her as our Amplifier Award recipient.”

“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Lauren Sullivan, Co-Founder of REVERB. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”

The presentation of the Amplifier Award at Sir Lucian Grainge’s 2026 Artist Showcase reinforces music’s most celebrated weekend as not only a recognition of artistic excellence but also a platform for leadership, responsibility, and collective action within the global music community.

Universal Music Group Chairman & CEO, Sir Lucian Grainge’s Music Is Universal 2026 Artist Showcase took place on Saturday Jan 31, 2026 at NYA Studios in Los Angeles, CA.

About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.

About REVERB
REVERB is the music industry’s leading sustainability partner. For more than 20 years, the nonprofit has harnessed the cultural power of music to drive real-world change. Founded in 2004 by environmentalist Lauren Sullivan and Guster frontman Adam Gardner, REVERB has partnered with festivals, venues, industry leaders and hundreds of artists across all genres, including Billie Eilish, Dave Matthews Band, Lorde, Dead & Company, Tyler Childers, Tame Impala, Jack Johnson, and many more. Together with REVERB, they’ve greened thousands of concerts, eliminated millions of single-use plastic bottles, mobilized 8.5 million fan actions for nonprofits, brought large-scale clean energy solutions to live music, and raised $26 million for environmental and social causes. With its 360-degree model — from backstage operations and touring logistics to fan engagement and stewarding funds on behalf of partners  — REVERB makes it easy for artists and the music industry to reduce their footprint, while amplifying their collective voice for a healthier planet. Learn more at http://reverb.org.

Photos: Lester Cohen/Getty Images for Universal Music Group
Click HERE for Images.

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SOURCE Universal Music Group

Established through the ongoing partnership between Universal Music Group and nonprofit REVERB, the “Universal Music Group x REVERB Amplifier Award” honors artists who have consistently used their music and platform to drive meaningful, positive change

HOLLYWOOD, Calif., Jan. 31, 2026 /PRNewswire/ — Three-time Grammy® award-winning artist Olivia Rodrigo has been named the recipient of the fourth annual Universal Music Group x REVERB Amplifier Award, recognizing her outstanding commitment to driving positive change through her music, platform, and direct engagement with fans. The award was presented at Sir Lucian Grainge’s 2026 Music is Universal Artist Showcase, one of the most anticipated events during music’s biggest weekend.

Created to spotlight artists who meaningfully use their voice and reach to drive positive change, the Universal Music Group x REVERB Amplifier Award celebrates those who go beyond awareness to inspire real-world action. Rodrigo joins a growing legacy of artists recognized for integrating purpose into their artistry and fan communities.

The award was presented by Sir Lucian Grainge, Chairman and CEO of Universal Music Group, and Lauren Sullivan and Adam Gardner, Co-Founders and Co-Executive Directors of REVERB — the leading organization driving environmental sustainability across the music industry, mobilizing millions of music fans to take action, and amplifying social and environmental nonprofit campaigns through the cultural power of music.

“Receiving the UMG x Reverb Amplifier Award is an incredible honor, and I’m deeply grateful to everyone who made this moment possible—Sir Lucian, Universal Music Group’s Global Impact Team, John Janick and the team at Interscope. This award is an important reminder in the belief that artists can be a force for real, lasting change,” said Olivia Rodrigo. “Music has always been about more than sound. It’s about connection. It’s about telling the truth. And it’s about showing up for one another, especially when it’s uncomfortable or inconvenient. Now, more than ever, in Minneapolis, and around the world, our platforms, no matter the size, can amplify more than our own voices.”

The Amplifier Award reflects the expanded partnership between Universal Music Group and REVERB. Together, the partnership underscores a shared belief that artists have a unique ability to mobilize communities and create positive change onstage, online, and beyond.

“Olivia represents the very best of what this award stands for: the courage to turn influence into action,” said Susan Mazo, Chief Impact Officer/Executive VP, Universal Music Group. She leads with an authenticity that resonates far beyond the music, inspiring a generation to move with purpose. It is an honor to recognize her as our Amplifier Award recipient.”

“When we started this work in 2004, sustainability and social activism in music were the exception, not the expectation,” said Lauren Sullivan, Co-Founder of REVERB. “With this fourth Amplifier Award, we’re seeing how that’s changing. Olivia Rodrigo reflects that shift in how artists are bringing other facets of who they are to the forefront, and her work is ensuring that an equitable and just future for women and girls is possible.”

The presentation of the Amplifier Award at Sir Lucian Grainge’s 2026 Artist Showcase reinforces music’s most celebrated weekend as not only a recognition of artistic excellence but also a platform for leadership, responsibility, and collective action within the global music community.

Universal Music Group Chairman & CEO, Sir Lucian Grainge’s Music Is Universal 2026 Artist Showcase took place on Saturday Jan 31, 2026 at NYA Studios in Los Angeles, CA.

About Universal Music Group
Universal Music Group exists to shape culture through the power of artistry. UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content. Featuring the most comprehensive catalogue of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. For more information, visit www.universalmusic.com.

About REVERB
REVERB is the music industry’s leading sustainability partner. For more than 20 years, the nonprofit has harnessed the cultural power of music to drive real-world change. Founded in 2004 by environmentalist Lauren Sullivan and Guster frontman Adam Gardner, REVERB has partnered with festivals, venues, industry leaders and hundreds of artists across all genres, including Billie Eilish, Dave Matthews Band, Lorde, Dead & Company, Tyler Childers, Tame Impala, Jack Johnson, and many more. Together with REVERB, they’ve greened thousands of concerts, eliminated millions of single-use plastic bottles, mobilized 8.5 million fan actions for nonprofits, brought large-scale clean energy solutions to live music, and raised $26 million for environmental and social causes. With its 360-degree model — from backstage operations and touring logistics to fan engagement and stewarding funds on behalf of partners  — REVERB makes it easy for artists and the music industry to reduce their footprint, while amplifying their collective voice for a healthier planet. Learn more at http://reverb.org.

Photos: Lester Cohen/Getty Images for Universal Music Group
Click HERE for Images.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/olivia-rodrigo-receives-the-fourth-annual-universal-music-group-x-reverb-amplifier-award-302675683.html

SOURCE Universal Music Group

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