Month: February 2025

Henkel’s two business units, Adhesive Technologies and Consumer Brands, are united by the pioneering spirit to reimagine and improve everyday life – today and for generations to come. Building on a strong legacy of more than 145 years, our brands and products play an important role in the lives of millions of people and help to transform entire industries. In this series, Beyond the Brand, you will learn about how Henkel’s top brands are contributing to organizational goals and innovating constantly to serve and succeed on behalf of customers, consumers, and partners.

While Schwarzkopf Professional is designed for stylists, the Schwarzkopf family also produces ranges of hair care, color, and styling products that are available directly to consumers through the brands Keratin Color®, göt2b®, and more.

Read on for more about the history, purpose, innovations, sustainability, and the team’s pioneering spirit that goes far beyond the Schwarzkopf Professional brand.

The History of Schwarzkopf Professional

Schwarzkopf Professional was introduced in Germany in 1898. The chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Schwarzkopf products combine quality ingredients and the latest haircare technology, reliability, expertise, and craftsmanship to cater to customers in over 150 countries including the US and Canada, where they were launched in 2001.

The Purpose of Schwarzkopf Professional

Schwarzkopf Professional’s purpose is to be change makers – together. Along with stylists and consumers, the brand strives to transform hair, create beauty, fuel creativity, and unleash potential. Schwarzkopf Professional is your partner in craft.

Innovations from Schwarzkopf Professional

Schwarzkopf Professional is renowned for its breakthrough products. With its European origins, the brand is credited with launching the first dry shampoo, the first liquid shampoo, the first hairspray, the first cold perm, and the first home color product. This legacy continues today, with new innovations consistently being rolled out.

For example, IGORA VIBRANCE® was re-launched with more shades versus the previous portfolio and more sustainable packaging than the previous line. The Moisture Protecting Complex with AQUAXYL™ Technology in this line protects hair during the demi-permanent coloration process. It controls the hair’s inner moisture level to stabilize the internal structure of each hair fiber, protecting against hair breakage* and creating an ideal canvas.

To innovate for a diverse set of stylists and clients, the OSiS+® range announced a wide variety of hair styling products designed for different needs: Smooth & Shine, Curls & Waves, Volume & Body, Texture, and Hold. These innovations are designed to ensure that everyone can discover styling with character in their own unique way, and express personality and individuality through their hair.

*Against combing breakage on damaged hair vs. a non-conditioning shampoo.

Sustainability from Schwarzkopf Professional

Schwarzkopf believes that beauty creates confidence, and confidence brings people together to protect, preserve and enhance the true beauty of our planet. In pursuit of the brand’s mission, it is always looking for opportunities to lessen impact to the planet. For example, IGORA® ZERO AMM, is a permanent coloration line available in North America that is free from ammonia and fragrance and provides a pleasant client experience and natural-looking color results. It’s also formulated with Phytolipid Technology, a vegan formula,** and wrapped in sustainable packaging – the range boasts a 100% recycled aluminium tube, 100% recycled plastic cap, and a folding box made of minimum 92% recycled paper.

**Free from animal derived ingredients

Beyond the Schwarzkopf Professional Brand

Beyond its product portfolio, Schwarzkopf Professional has a strong connection with the salon professional community and is well-known for innovative partnerships with celebrity stylists and clients across the region. In the past two years, the brand has initiated meaningful partnerships with stylists and A-listers at the top of their game to educate and inspire their audience on how to take their hair game to the next level.

Most recently, the brand signed on celebrity hair colorist Jacob Schwartz as their new U.S. Hair Color Trend Ambassador and Tracey Cunningham, co-owner of Mèche Salon in Beverly Hills, as their U.S. Creative Director of Color & Technique. Previously, Schwarzkopf tapped Chris Appleton, one of Hollywood’s most in-demand stylists, as a Schwarzkopf Global Color Ambassador; and signed celebrity campaign partners Sofia Vergara, an A-List actress, Venus Williams, a global tennis superstar, Aly Raisman, a world-class gymnast, and Megan Blunk, a champion paralympic athlete. All of these partnerships allow Schwarzkopf to continue raising the bar, driving national trends, and offering hair colorists across the country the ability to level-up their techniques.

To keep up with the latest innovations and launches from Schwarzkopf Professional, you can follow the brand on Instagram or visit their website at schwarzkopf-professional.com. Be sure to keep an eye out for future editions of Beyond the Brand that will share more about Schwarzkopf consumer hair care, color, and styling.

Originally published on GoDaddy Newsroom

TEMPE, Ariz., February 5, 2025 /3BL/ — GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo® and two-time EMMY® award-nominated actor Walton Goggins.

The ad, titled “Act Like You Know,” showcases how GoDaddy Airo® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they’re doing.

“When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur,” said GoDaddy Chief Marketing Officer Fara Howard. “Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they’re doing. We’re proud to show the value of GoDaddy Airo to a massive audience on game day.”

GoDaddy Airo® Drives the Return to Big Game Advertising 
In 180 countries and counting, GoDaddy Airo® is an AI-powered experience that enables entrepreneurs to establish and grow their online presence by generating domain names, logos, fully built websites and marketing, social media content and commerce capabilities. With more than 3 million customers tapping into the power of GoDaddy Airo® in the U.S. alone, its impact on small businesses inspired GoDaddy’s return to Super Bowl advertising after an eight-year hiatus.

Walton Goggins Goggle Glasses: An Example of the Power of GoDaddy Airo® 
Goggins is known for his scene-stealing performances in “Fallout,” “The Righteous Gemstones,” “Vice Principals,” “The Hateful Eight,” “Justified” and the upcoming season of “The White Lotus.” As an actor, Goggins can make you believe he knows what he’s doing in just about any role—from a post-apocalyptic bounty hunter to a power-hungry vice principal—even when he doesn’t. But his toughest job yet isn’t one he plays onscreen; it’s his real-life role as a small business owner.

Walton launched Walton Goggins Goggle Glasses last year, offering retro-futuristic hybrid eyewear. GoDaddy Airo® helped his Goggle Glasses brand create a logo, website and social content, transforming an idea into a business like a seasoned pro. Small business owners like Goggins can focus on what they do best and let GoDaddy Airo®, using the power of AI, take care of the rest.

“As an entrepreneur, you need more than just an idea—you need the confidence and know-how to turn that idea into something,” said Walton Goggins. “For me, that’s where GoDaddy Airo came in. It filled in the gaps and made Walton Goggins Goggle Glasses a reality.”

The Spot: “Act Like You Know” 
The ad opens with a close-up of Goggins. “Actors. We can make you believe we know what we’re doing, when in fact, we do not.” Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he’s an astronaut floating inside a space station, where he manipulates complex controls and admits, “I have no idea what these buttons do,” as he accidentally launches a fellow astronaut into deep space. Next, he’s a race car driver, dramatically shifting gears…in a car that he’s inadvertently driving backwards.

The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That’s because “I have no idea what I’m doing… but GoDaddy Airo® does, using AI to build a logo, website and social content.” Goggins confidently shows off his beautiful website created with GoDaddy Airo®. Wearing his signature namesake eyewear, Goggins declares: “If your goggles ain’t Goggins, they don’t belong on your noggins.”

Goggins then delivers the ad’s final line: “With GoDaddy Airo, it’s like you know what you’re doing.”

The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company’s award-winning Care & Services team. Now he can add “Super Bowl extra” to the list.

What to Expect During the Big Game and Beyond 
GoDaddy’s 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9. The spot is also now available on GoDaddy’s YouTube, X, Instagram and Facebook channels. GoDaddy also released an extended version available on YouTube.

The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo® as the ultimate small business partner.

About GoDaddy 
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.