Month: July 2024

Written by Amanda Davis SENIOR MANAGER FOR CORPORATE RESPONSIBILITY AND ENVIRONMENT

Gen Blog | Company News

Today’s young people have a lot on their minds. Studies show they’re anxious about global issues like climate change and economic instability, and they’re losing confidence in their political leaders to reflect their needs and interests. Even many parents agree that young people face more challenges than they did, particularly in areas like saving for the future and buying a home.

Social Shifters is looking to transform that anxiety into action. The organization is currently accepting submissions for its Global Innovation Challenge 2024, an annual competition that awards funding to young leaders (18-30 years) with an idea, project or business solution to a pressing social or environmental issue. We’re excited to announce that as part of our new partnership with Social Shifters, we are providing $30,000 USD in funding support (this grant is awarded from the Gen Foundation, a corporate advised fund of Silicon Valley Community Foundation). Gen team members will also serve as volunteer judges for this year’s contest.

Seeking Solutions to Global Issues

As Global Innovation Challenge judges, Gen team members will evaluate projects that use technology to address climate change and benefit the environment, such as recycling solutions, renewable energy, resource conservation, and beyond. This approach is part of Social Shifters’ larger endeavor to align with the United Nations Sustainable Development Goals, a blueprint to achieve a better and more sustainable future for all.

Submissions are open until July 31, and judging will take place throughout the month of September. The finalists will then pitch their finished project to a live panel in November, with grants of up to $10,000 USD to be awarded in December.

The Global Innovation Challenge 2023, which included projects addressing the refugee crisis, climate action, water stewardship and more, incubated 1,325 startup projects and businesses that have impacted upwards of 22 million people around the world.

Elevating the Next Generation 

Gen is a family of trusted consumer brands built for the next generation of digital life. We’re committed to powering digital freedom, and we’re excited that our partnership with Social Shifters allows us to inspire and empower the leaders of tomorrow. For more on how we do this, check out our 2024 Social Impact Report.

Winning concept focuses on redesign of PET bottles to increase the collection likelihood in the recycling process.Presented by Net Impact, Hillenbrand, and The Coca-Cola Company, the program aims to inspire the next generation of leaders to rethink the future of sustainability within the circular economy.

A team from Boise State University was selected as winner of the  with its forward-thinking solution regarding the circular economy, presented during the virtual showcase of the Circular Plastics Challenge at NPE2024.

Participants were tasked with designing solutions to increase the supply of rPET, or recycled polyethylene terephthalate. The winning team proposed an innovative redesign of bottles called Strong Bottle to prevent flattening during the recycling process, which in turn could result in a 15% increase in PET collected during the recycling process. The solution addresses the problem that many lightweight PET bottles are landfilled because they are easily flattened and mistaken for paper during the recycling process in material recovery facilities.

The team includes Terra Miller-Cassman, a materials scientist with a background in environmental science and consulting. In 2019, she pivoted her career to advance technologies and solutions to address plastic waste. She currently develops new recycling processes and sustainable materials as a Ph.D. candidate in materials science and engineering. Taylor Fackrell and Aaron Smith, Ph.D., supported the Strong Bottle project through their engineering and design expertise. Fackrell is a systems assembly technician completing a bachelor’s degree in mechanical engineering, and Smith is a professor in mechanical engineering with a background in product development.

In its second year, the Circular Plastics Challenge generated 65 applications from 18 countries across the globe, bringing undergraduate and graduate students as well as professionals together to strategize how to keep plastics in the economy and out of the environment. Five finalist teams virtually presented their unique solutions Wednesday to a panel of judges at NPE2024, the largest plastics trade show in the Americas that is produced by the Plastics Industry Association (PLASTICS) and draws attendees from around the world.

The 2024 Circular Plastics Challenge winners are:

First Place: Strong Bottle, led by Terra Miller-Cassman, Aaron Smith, and Taylor Fackrell, Boise State University, Boise, Idaho, USSecond Place: EcoTrace, led by professionals Aadhithya Sujith and Sowmya Singh, Kannur, Kerala & Nagpur, Maharashtra, IndiaThird Place: rMarket, led by Carissa Tasto and Jennifer Larkin, recent MBA graduates from Presidio Graduate School, San Anselmo, California, US

To recognize their efforts, the top three teams will receive $10,000, $2,500, and $1,000, respectively.

Learn more about the Circular Plastics Challenge at netimpact.org.

Organizations interested in partnering with Net Impact, Hillenbrand, and The Coca-Cola Company to support upcoming Circular Plastics Challenges should contact Hilary Manzo, Associate Director of Programs at Net Impact, at hmanzo@netimpact.org.

About Hillenbrand

Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow™ — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit www.Hillenbrand.com.

About Net Impact

Over 30 years Net Impact has built a diverse community in 40+ countries committed to using business to advance social and environmental action. Net Impact mobilizes its global community of more than 100,000 emergent change agents to leverage their careers to drive transformational environmental and social change. Through a strategic set of initiatives aimed to engage and benefit its core stakeholders, Net Impact is committed to advancing climate action and building the capacity of the next generation of workforce members. Visit www.netimpact.org.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook, and LinkedIn.

Winning concept focuses on redesign of PET bottles to increase the collection likelihood in the recycling process.Presented by Net Impact, Hillenbrand, and The Coca-Cola Company, the program aims to inspire the next generation of leaders to rethink the future of sustainability within the circular economy.

A team from Boise State University was selected as winner of the  with its forward-thinking solution regarding the circular economy, presented during the virtual showcase of the Circular Plastics Challenge at NPE2024.

Participants were tasked with designing solutions to increase the supply of rPET, or recycled polyethylene terephthalate. The winning team proposed an innovative redesign of bottles called Strong Bottle to prevent flattening during the recycling process, which in turn could result in a 15% increase in PET collected during the recycling process. The solution addresses the problem that many lightweight PET bottles are landfilled because they are easily flattened and mistaken for paper during the recycling process in material recovery facilities.

The team includes Terra Miller-Cassman, a materials scientist with a background in environmental science and consulting. In 2019, she pivoted her career to advance technologies and solutions to address plastic waste. She currently develops new recycling processes and sustainable materials as a Ph.D. candidate in materials science and engineering. Taylor Fackrell and Aaron Smith, Ph.D., supported the Strong Bottle project through their engineering and design expertise. Fackrell is a systems assembly technician completing a bachelor’s degree in mechanical engineering, and Smith is a professor in mechanical engineering with a background in product development.

In its second year, the Circular Plastics Challenge generated 65 applications from 18 countries across the globe, bringing undergraduate and graduate students as well as professionals together to strategize how to keep plastics in the economy and out of the environment. Five finalist teams virtually presented their unique solutions Wednesday to a panel of judges at NPE2024, the largest plastics trade show in the Americas that is produced by the Plastics Industry Association (PLASTICS) and draws attendees from around the world.

The 2024 Circular Plastics Challenge winners are:

First Place: Strong Bottle, led by Terra Miller-Cassman, Aaron Smith, and Taylor Fackrell, Boise State University, Boise, Idaho, USSecond Place: EcoTrace, led by professionals Aadhithya Sujith and Sowmya Singh, Kannur, Kerala & Nagpur, Maharashtra, IndiaThird Place: rMarket, led by Carissa Tasto and Jennifer Larkin, recent MBA graduates from Presidio Graduate School, San Anselmo, California, US

To recognize their efforts, the top three teams will receive $10,000, $2,500, and $1,000, respectively.

Learn more about the Circular Plastics Challenge at netimpact.org.

Organizations interested in partnering with Net Impact, Hillenbrand, and The Coca-Cola Company to support upcoming Circular Plastics Challenges should contact Hilary Manzo, Associate Director of Programs at Net Impact, at hmanzo@netimpact.org.

About Hillenbrand

Hillenbrand (NYSE: HI) is a global industrial company that provides highly-engineered, mission-critical processing equipment and solutions to customers in over 100 countries around the world. Our portfolio is composed of leading industrial brands that serve large, attractive end markets, including durable plastics, food, and recycling. Guided by our Purpose — Shape What Matters For Tomorrow™ — we pursue excellence, collaboration, and innovation to consistently shape solutions that best serve our associates, customers, communities, and other stakeholders. To learn more, visit www.Hillenbrand.com.

About Net Impact

Over 30 years Net Impact has built a diverse community in 40+ countries committed to using business to advance social and environmental action. Net Impact mobilizes its global community of more than 100,000 emergent change agents to leverage their careers to drive transformational environmental and social change. Through a strategic set of initiatives aimed to engage and benefit its core stakeholders, Net Impact is committed to advancing climate action and building the capacity of the next generation of workforce members. Visit www.netimpact.org.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook, and LinkedIn.