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May 17, 2023 /3BL Media/ – Campaigns that raised millions for Ukraine relief, inspired young people to learn about conflict mitigation and moved employees to cycle across the country for cancer research – all while building stronger businesses – were among the initiatives honored at the 21st annual Halo Awards.
Eighteen category-specific winners were selected out of more than 140 entries by Engage for Good at its annual conference in Atlanta, GA.
In addition, ESPN and Big Brothers Big Sisters of America each received a Golden Halo Award, Engage for Good’s highest honor, for their long records of achievement at the intersection of profit and purpose.
Case studies of each winning campaign and profiles of the Golden Halo Award winners can be found at http://engageforgood.com/halo-awards.
“This year’s winners reflect the tremendous diversity of causes and strategies that companies embrace to sustainably build a better world,” said Engage for Good President David Hessekiel. “It’s an honor to recognize programs that fight disease and hunger, support education and mental health, offer aid to those in Ukraine and so much more.”
A collaboration between Dunkin’ and the Dunkin’ Joy In Childhood Foundation, dubbed “2022 Iced Coffee Day,” was recognized as the “Best Of The Best,” an award presented by social impact agency For Momentum. In 2022, Dunkin’ franchisees united for a nationwide one-day charitable event, whereby one dollar from each iced coffee sold at participating outlets was given to the foundation. The initiative increased restaurant traffic and raised $1.8 million, 100% of which was given to hospitals near Dunkin’ restaurants.
“I’m honored to present this year’s prestigious ‘Best Of The Best’ Halo Award to Dunkin’ and the Dunkin’ Joy In Childhood Foundation. This award shines a spotlight on their ‘2022 Iced Coffee Day’ campaign, where best-in-class strategy, franchisee participation and execution allowed them to raise $1.8 million for children’s hospitals nationwide in one day. They should feel incredibly proud of this special recognition. On behalf of For Momentum, I want to extend a heartfelt congratulations to the Dunkin’ team – we are thrilled to support your partnership success,” said Mollye Rhea, President and Founder of social impact agency For Momentum.
Please join us in congratulating this year’s Halo Award-winning campaigns:
Best Consumer-Activated Corporate Donation Initiative
Gold: 2022 Iced Coffee Day – Dunkin’ & Dunkin’ Joy In Childhood Foundation
Silver: Bringing Communities Together In Nature – Sun Outdoors & National Park Foundation
Best Consumer Donation Initiative
Gold: PetSmart + PetSmart Charities 10 Millionth Adoption Supported By Pet Parents – PetSmart & PetSmart Charities
Silver: JOANN and Susan G. Komen Integrated Partnership To Drive Point-Of-Sale Donations – JOANN & Susan G. Komen
Best Education Initiative
Gold: Subaru Loves Learning – Subaru Of America, Inc. & AdoptAClassroom.org
Silver: MLK Scholars Program – John Hancock
Best Emergency/Crisis Initiative
Gold: Stand With Ukraine All-for-Charity Initiative – Humble Bundle, Razom For Ukraine, International Rescue Committee, International Medical Corps & Direct Relief
Silver: PayPal’s Response To The Humanitarian Crisis In Ukraine – PayPal & Multiple Nonprofits
Best Employee Engagement Initiative
Gold: Employee Empowerment Thru Volunteering – FedEx & Operation Warm
Silver: Coast 2 Coast 4 Cancer – Bristol Myers Squibb & the V Foundation for Cancer Research
Best Health Initiative
Gold: Bloom: Growing Kids’ Mental Well-Being – Nationwide Foundation, Nationwide Children’s Hospital & On Our Sleeves
Silver: iHeart National Recovery Month – iHeartMedia & The Voices Project
Best JEDI Initiative
Gold: Leveling The Playing Field – U.S. Women’s National Team Players Association & Kiva
Silver: Nespresso x Ali Forney Center – Nespresso USA & The Ali Forney Center
Best Social Impact Video
Gold: Teen Tech Center “Mentor Moments” – Best Buy & The Best Buy Foundation
Silver: Peace Builders – Microsoft, Minecraft Education, Games For Change & The Nobel Peace Center
Best Social Service Initiative
Gold: Meals With Meaning – HelloFresh & Partners
Silver: Lowe’s Hometowns – Lowe’s & Points of Light
Best Of The Best
2022 Iced Coffee Day – Dunkin’ & Dunkin’ Joy In Childhood Foundation
About Engage for Good
Engage for Good, producer of the Engage for Good conference and Halo Awards, is a professional development organization that helps corporate social impact leaders at businesses and nonprofits access the resources and community they need in order to build a better world and the bottom line. While best known for its annual conference and the Halo Awards, Engage for Good provides year-round resources, trainings and events to help corporate social impact professionals advance their careers, campaigns and organizations. A wealth of information on cause marketing, corporate social impact programs and Engage for Good’s offerings can be found at http://www.engageforgood.com
Media Contact
Alli Murphy
Director, Events & Program Development
am@engageforgood.com
Over the years, thanks to united efforts by public health experts, doctors, government officials and advocates, the U.S. has made significant progress to promote mental health, increase availability to support services and reduce the stigma surrounding behavioral mental health issues.
As part of these efforts, since 1949, May has marked Mental Health Awareness Month in the U.S. It’s a time to raise awareness, reduce stigma and look to solutions and policies to support mental health issues. Notably, 1 in 5 U.S. adults grapple with mental illness, and the pandemic further thrust the need for solutions into the spotlight. The WELL Mind concept promotes mental health through policy, program and design strategies that seek to address the diverse factors that influence cognitive and emotional well-being.
IWBI sat down with Dr. Renee Christensen, our Mind concept lead, to discuss the intersection of mental health and the indoor spaces where we spend the vast majority of our time. With more than 20 years in the field, Dr. Christensen has also served as an instructor helping support Mental Health First Aid since 2017, a global training program focused on helping people identify, understand and respond to signs and symptoms of mental health and substance use challenges.
Can you tell us a little bit about your background, including what led you to focus on the relationship between the built environment and mental health?
I have spent a majority of my career working in public and private mental health organizations. From the Department of Mental Health under the U.S. Department of Health and Human Services to regional Community Mental Health Centers, I witnessed many changes to how we understand mental health and the political landscape that affected mental health services, and my research background helped direct my path to focus on the impact of the built environment on mental health.
Deinstitutionalization, which began in the U.S. in the 1950s, coincided with a broader definition of mental health and the shift in the responsibility of services from the federal government to individual states. The converging factors combined to create an environment in which states had to scramble to develop a system of care which not only included proactive approaches that embraced a new definition of mental health but also provide intensive services for individuals with severe and persistent mental illnesses. What emerged from these circumstances was a new model that combined housing and care. My research has focused on how these new models provided the required supportive services. Through that research, I identified multiple elements in the built environment that could negatively affect a resident’s prognosis such as privacy, security of tenure, territoriality and institutional routines. For example, both of the studied residential facilities included communal areas shared by at least one other resident, so residents are forced to display all behavior publicly. Self-care happens as a public display. During meal-times, residents line up to receive their meals on trays and their daily activities revolve around medication times. These institutional practices interfere with the resident’s ability to engage in home-like activities, increase institutionalized behaviors and contribute to learned-helplessness.
How do you see the built environment impacting mental health, and what can we do to promote better mental health through design and policy?
Historically, there was not an imminent need to study the impact of the built environment on mental health because our ancestors did not spend as much time indoors as we do today–which is approximately 90% of our lives! However, as people are increasingly living in urban areas–and spending more time indoors–our built environment is having an even greater impact on our mental health. That being said, we still do not have a holistic understanding of the interaction between mental health and the built environment. We have been successful in identifying some environmental elements that impact our mental health, and progress has been made to incorporate that knowledge into how we design our buildings.
For example, we understand the benefits of spending time in natural environments, so we have worked to do more to incorporate biophilia into building design. Other human needs, such as connection, privacy and restoration continue to be areas that could be addressed more in how we design and operate our buildings. Understanding basic human needs and translating them into environmental design is a difficult task that requires a multidisciplinary approach. In addition, policies, which guide practices within the built environment, play a major role in how it supports mental health. My previous work in institutions illuminated how someone’s environment can provide opportunities, but organizational policies often play a stronger role governing the interaction between the building and the occupants. For instance, if an employer’s policy regarding breaks during work hours is inadequate, employees are not likely to engage in restorative activities.
Could you discuss some specific features of the WELL Mind concept, and how they work to promote mental health in buildings and spaces?
Restorative Spaces (M07) is a good example of how building design should be supported by policies to support mental health. The design of the restorative space provides occupants an opportunity to unwind and recharge; however, if policies interfere with the use of that space, then that could complicate the potential benefits. Mental Health Education (M04) is another good example of efforts to promote mental health through increasing awareness, revealing misconceptions, decreasing stigmatization and normalizing conversations regarding mental health issues.
In your opinion, what are some of the biggest challenges to overcome in order to create truly people-first, spaces that support mental health?
Historically, the cause of mental health conditions have been attributed to supernatural, genetic or hereditary factors. More recently, other social and cultural factors have been included. Technological advances have allowed researchers to measure the impact of the built environment on mental health. Emerging studies are linking environmental elements with neuroinflammation and damage to brain structures. Elevating studies like these, which indicate the impact of the built environment on mental health, is the biggest challenge. Creating spaces that promote mental health and well-being require intentional design strategies, which support a broad range of basic human needs.
IWBI’s 2023 State of Workforce Well-Being Poll, conducted by The Harris Poll, found more than half of full-time employees (54%) acknowledge that their mental or physical health could be negatively impacted by their physical work environment. How do you see the role of the workplace influencing mental health?
Most adults around the world spend a majority of their time ‘at work’ and, for many workspaces, efficiency or economy controls the design decision-making process. Often, too little effort is placed on understanding the needs of the people who were expected to be productive in these spaces. This status quo reigned for many decades. In a sign of progress, this poll illustrates that people understand the role of their workplaces in their ability to achieve their full potential. With increased awareness, I think people, more and more, will demand healthy work environments, or gravitate to employers that ensure healthy workplaces.
What advice do you have for building owners, developers, and designers who want to prioritize mental health in their projects? What steps can they take to create healthier spaces for everyone?
Providing healthy spaces should no longer be considered a ‘nice to have.’ Healthy spaces are not a luxury; healthy spaces are a basic human right. Building owners, developers and designers have a moral imperative to provide places, which at the bare minimum, do no harm to their occupants. WELL’s evidence-based features provide many strategies that contribute to the health and well-being of the people who spend time there and, holistically, they can provide environments in which people thrive, make positive contributions to their communities and create a more sustainable world.
